全国2009年10月高等教育自学考试
电子商务英语试题及答案
课程代码：00888
请将答案填在答题纸相应位置上
一、词汇和语法（本大题共20小题，每小题1分，共20分）
根据句子的意思选择一个正确的答案，错选、多选或未选均无分。
1. The spacecraft will send back ______ on surface wind and temperatures.
A. many new informations
B. a new information
C. some new information
D. a few new information
2. My dentist appointment is on Friday, ______.
A. fifth October
B. five October
C. the fifth of October
D. the five of October
3. They got there ______ we by 20 minutes.
A. more early as
B. earlier than
C. as early as
D. more earlier than
4. The food that Mark is cooking in the kitchen ______ delicious.
A. smells
B. is smelling
C. has smelled
D. has been smelling
5. The radio ______ by my son just now.
A. has been repaired
B. is being repaired
C. repaired
D. has repaired
6. ______ pure lead, the lead ore is mined, then smelted, and finally refined.
A. Obtaining
B. Being obtained
C. To obtain
D. It is obtained
7. I was ill that day. Otherwise I ______ part in the parade.
A. would take
B. would have taken
C. took
D. had taken
8. Get me a hammer from the kitchen, ______
A. will you
B. would you
C. shall you
D. do you
9. The girl ______ work won the prize is the youngest in her class.
A. who
B. whose
C. that
D. for whom
10. ______ and to go skiing are popular winter sports in the northern United States.
A. Ice-skating
B. Ice-skate
C. To go ice-skating
D. Going ice-skating
11. They have got into ______troubles.
A. monetary
B. affluent
C. financial
D. miserable
12. A cream sauce is the perfect ______ to this dessert.
A. complement
B. supplement
C. element
D. permanent
13. It is important for university to keep ______ with the changes in science and technology.
A. step
B. stage
C. pace
D. space
14. A ______ component of any democracy is a free labor movement.
A. vital
B. visual
C. sole
D. single
15. I was on the ______ of accepting.
A. border
B. tip
C. verge
D. side
16. He ______ his first book to his mother.
A. committed
B. dedicated
C. assigned
D. appointed
17. Teachers all ______ the student to enter the competition.
A. cheered
B. animated
C. encouraged
D. heartened
18. ______ circumstances compelled him to close his business.
A. Adverse
B. Contrary
C. Favorable
D. Opposite
19. He ______ that we should probably have rain.
A. observed
B. beheld
C. examined
D. followed
20. Let’s fix a ______ date for the next meeting.
A. infinite
B. plain
C. distinct
D. definite
二、完形填空(本大题共10小题，每小题1分，共10分)
从选择项中选择一个最适合短文的选项，错选、多选或未选均无分。
Koalas look like teddy bears, 21 they are not bears at all. They are really animals called marsupials.
These animals carry their young in pouches, like kangaroos 22 .
Koalas live in the forests of Australia. They spend most of their lives in eucalyptus trees. They 23 never come down even for a drink of water. In fact, their names means “no drink.” The koalas have a24 of knowing which trees they can feed on safely. They eat each leaf the same way. 25 , they bite the leaf off the stem and then they chew it from base to 26 .
When a koala is born, it is less than an inch long. The baby crawls into the mother’s
27 right away and stays there for six months. After that, the baby rides piggyback or hangs on
28 the mother’s front paws and legs. Young koalas stay with their mother s for at least a year.
The koala is a strong climber. Its paws end with sharp claws, 29 he can get a good grip on tree branches. Koalas sleep in the eucalyptus trees on most of the day and eat at night. Koalas may live alone or in small 30 . Males sometimes use their sharp claws as weapons. Most of the time, koala families live together peacefully.
21. A. while B. but C. when D. however
22. A. carry B. do C. doing D. carrying
23. A. nearly B. hardly C. rarely D. scarcely
24. A. means B. manner C. way D. point
25. A. However B. Whatever C. First D. Notwithstanding
26. A. foil B. top C. tip D. end
27. A. breast B. bosom C. pouch D. heart
28. A. along B. between C. off D. by
29. A. and B. as C. so D. because
30. A. amount B. number C. groups D. deal
三、阅读理解（本大题共10小题，每小题2分，共20分）
阅读下面的短文，从A、B、C、D四个选项中选出一个最佳答案填空或答题，错选、多选或未选均无分。
Passage 1
The Internet will play a central role in conducting international trade beyond the year 2000. The World Trade Centers Association (WTCA) recently announced a plan to assist developing countries develop a capacity for e-commerce and e-business. The spin off from this decision can pay huge dividends to offshore companies that position themselves on-line right now to supply goods and services to the coming global Internet trading market.
E-business will help you get set up and operate with a minimum of effort and at reasonable prices.
E-business Incorporated works with international companies to set up a web-office, or CyberSuite as its own domain accessible over the Internet via its own domain name or from the e-business Cyberspace Station.
If you are a supplier, your CyberSuite would have a showroom where visitors —especially wholesale importers and distributors —can examine images, drawings or listings of what you have to offer. If you are a buyer, your web-office can include a notice board listing products or services or agreements you are looking for and a bidding gallery where suppliers can post bids and link you to their sites to examine products. Trading partners can make purchases, send invoices, hold business meetings, track shipments, and work out potential trade agreements within the E-business Cyberspace Station. E-business seminars and conferences will introduce new potential trade partners to each other.
Orders placed on the site are sent immediately to manufacturers and any suppliers integrated into the trade process. For example, established trading partners might
include an importer ordering large shipments from a manufacturer and suppliers of parts or raw materials in other countries. By electronically notifying the whole trade net at the same time, each partner is able to trim supply and demand to “just in time” delivery of goods or services. The savings of doing business this way can be substantial — even without the tax advantages.
31. E-business Incorporated can help a company to______.
A. set up a web-office free of charge
B. build a Cybersuite as its domain
C. get its own domain name
D. have its web site accessible via its own domain name
32. In a Cybersuite, a supplier can ______.
A. exhibit its products and services
B. find more images and drawings
C. get many lists of products
D. bid for a certain product or service
33. The passage mainly tells about ______.
A. the benefits brought by e-business
B. how to do e-commerce via Internet
C. a project by WTCA
D. how to find trade partners via Internet
Passage 2
Music which is original is individual and personal. That is to say, it can be identified as belonging to a particular composer. It has particular qualities, or a style, which are not copied from another. If you can recognize the style of a composer, you will probably be able to tell that a certain composition belongs to him or her even though you have never heard it before. A composer organizes his melodies (旋律) and rhythms and combines sounds to create harmony. He may be capable of thinking up very good, original tunes, yet if tunes are poorly organized, the final result will not be to standard.
Good music expresses feelings in a way that is suitable to those feelings. There may be joy, sorrow, fear, love, anger, or whatever. Bad music, on the other hand, may confuse unrelated feelings, it may not express any important feeling at all, or it may exaggerate some feelings and make them vulgar, that is, cheap and ugly. Good music will stand the test of time. It will not go out of fashion but will continue to be enjoyed and respected long after it is first introduced. It will gain a kind of permanent status while bad music will disappear and be forgotten quickly. In pop
music, where the general rule seems to be “the newer the better”, the test of time is the hardest test of all to pass.
34. A piece of original music ______.
A. has a personal style
B. sounds very familiar to our ears
C. is one whose style you cannot recognize
D. cannot be recognized as belonging to any composer
35. Good music is ______.
A. well-organized tunes
B. the proper expression of feelings
C. an expression of mixed feelings
D. exaggeration of some feelings
36. The passage is concerned with ______.
A. how to compose music
B. how to enjoy music
C. how to judge music
D. how to perform music
Passage 3
For some time past it has been widely accepted that babies - and other creatures - learn to do things because certain act s lead to “rewards”; and there is no reason to doubt that this is true. But it used also to be widely believed that effective reward, at least in the early stages, had to be directly related to such basic physiological (生理的) “drives” as thirst or hunger. I n other words, a baby would learn if he got food or drink of some sort of physical comfort, not otherwise. It is now clear that this is not so. Babies will learn to behave in ways that produce results in the world with no reward except the successful outcome.
Papousek began his studies by using milk in the normal way to “reward” the babies and so teach them to carry out some simple movements, such as turning the head to one side or the other. Then he noticed that a baby who had had enough to drink would refuse the milk but would still go on making the learned response with clear signs of pleasure. So he began to study the children’s responses in situations where no milk was provided. He quickly found that children as young as four months would learn to turn their heads to right or left if the movement “switched on” a display of lights - and indeed that they were capable of learning quite complex turns to bring about this result, for instance, two left or two right, or even to make as many three turns to one side.
Papousek’s light display was placed directly in front of the babies and he made the interesting observation that sometimes they would not turn back to watch the lights closely although they would “smile and bubble” when the display came on. Papousek concluded that it was not primarily the sight of the lights which pleased them, it was the success they were achieving in solving the problem, in mastering the skill, and that there exists a fundamental human urge to make sense of the world and bring it under intentional control.
37. According to the author, babies learn to do things which ______.
A. are directly related to pleasure
B. will meet their physical needs
C. will bring them a feeling of success
D. will satisfy their curiosity
38. Papousek noticed in his studies that a baby ______.
A. would make learned responses when it saw the milk
B. would carry out learned movements when it had enough to drink
C. would continue the simple movements without being given milk
D. would turn its head to right or left when it had enough to drink
39. In Papousek’s experiment babies make learned movements of the head in order to______.
A. have the lights turned on
B. be rewarded with milk
C. please their parents
D. be praised
40. The babi es would “smile and bubble” at the lights because ______.
A. the lights were directly related to some basic “drives”
B. the sight of the lights was interesting
C. they need not turn back to watch the lights
D. they succeeded in “switching on” the l ights
四、单词汉译英（本大题共15小题，每小题1分，共15分）
根据给出的汉语词义和规定的词类写出相应的英语单词。每词的第一个字母已给出。
41. 保险；保险费 n. i______
42. 证实；确认 v. c______
43. 顾问 n. c______
44. 拥抱，包含 v. e______
45. 不利条件 n. d______
46. 垂直的，直立的adj. v______
47. 可用的，可获得的 adj. a______
48. 恐吓，威胁 v. t______
49. 地方；位置 n. l______
50. 轮廓；纲要n. o______
51. 登记，注册 v. & n. r______
52. 口令，密码 n. p______
53. 自动的 adj. a______
54. 幸存；比…长命 v. s______
55. 卖主，卖方 n. v______
五、单词英译汉（本大题共15小题，每小题1分，共15分）
56. online marketing
57. dispute resolution
58. DigiCash
59. customer care
60. B2C
61. tangible benefit
62. search engines
63. database
64. shopping cart
65. end user
66. CTO
67. direct billing
68. legal counsel
69. global marketplace
70. information privacy
六、英译汉（本大题共5小题，每小题2分，共10分）
阅读下面的短文，然后把划线的句子翻译成汉语。
(71) Customer Relationship Management (CRM) provides your company with new ways of better understanding and serving your customer. In July 1998, when Intel began taking orders over the Internet, it also premiered a new Web-based system to deliver confidential documents to its B2B direct customers. (72) This service, known as Information Desk, along with other new Web-based information delivery services, has enabled the company and its direct, indirect and channel customers to work together more efficiently. In Intel’s case, there were several reasons for deploying CRM, including:
·With Web-based information delivery, everyone can get important information at the same time no matter where they are located.
·(73) The first release of Intel’s in formation delivery system slashed document delivery time from as much as two to three weeks to an average of three days. Now, it’s a matter of minutes.
·Extend reach without adding staff. Intel has added services to upwards of 75,000 global resellers.
·(74) As a result of getting confidential documents faster, three-fourths of Intel’s direct customer engineers shaved a week or more off their product development cycle.
When it came to designing the system, Intel used best-of-breed, off-the-shelf applications and modified them to meet the needs of their customers. Indirect customers received an Electronic Design Kit (EDK) to help develop their own products and solutions.
(75) And because CRM is a field in which new applications appear frequently, it was important to develop a flexible software architecture and an agile hardware infrastructure. Intel runs its CRM systems on dual and 4-way Intel-based servers, with back-end databases distributed over 8-way Intel-based servers. This gives the company a powerful, flexible and highly available infrastructure.
七、汉译英（本大题共5小题，每小题2分，共10分）
用括号内给出的词，把下列汉语句子翻译成英语。
76. 那个计划一开始就注定要失败。（be doomed to）
77. 供水条件的改善会给健康带来巨大的影响。（water supply, have an effect on）
78. 我怎么也意想不到那个时候他会突然出现。（pop up）
79. 一旦有人跟你联系，就要回应。（once）
80. 工业革命改变了整个英国的社会结构。（modify, structure）
电子商务英语试卷 一、词汇和语法(本大题共20小题，每小题1分，共20分) 根据句子的意思选择一个正确的答案，并将答题纸的相应代码涂黑。错涂、多涂或未涂均无分。 1. Tom has lived in London and Manchester, but he doesn t like ______ city very much. A. either B. both C. neither D. every 2. It is proved that this substance reacts ______ as fast as the other one. A. one-tenths B. first-ten C. one-ten D. one-tenth 3. ______ were naturally a musical family, all of whom were excellent pianists. A. A Shaw B. The Shaws C. The Shaw D. Shaws 4. Nothing can ______ being unkind to small children. A. adjust B. reason C. justify D. reassure 5. English ______ all over the world as a universal language. A. is teaching B. is taught C. teaches D. teaching 6. A new type of computer is going to ______ next year.
E-commerce (electronic commerce or EC) is the buying and selling of goods and services on the Internet, especially the World Wide Web. In practice, this term and a newer term, e-business, are often used interchangably. For online retail selling, the term e-tailing is sometimes used. 电子商务（电子商务或电子商务）是购买和出售的商品和服务在互联网，特别是万维网上的。在实践中，这项和一个新的术语，电子商务，往往交替使用。网上零售，电子零售的术语有时用。 E-tailing or The Virtual Storefront and the Virtual Mall 网上或虚拟商店和虚拟商店 As a place for direct retail shopping, with its 24-hour availability, a global reach, the ability to interact and provide custom information and ordering, and multimedia prospects, the Web is rapidly becoming a multibillion dollar source of revenue for the world's businesses. A number of businesses already report considerable success. As early as the middle of 1997, Dell Computers reported orders of a million dollars a day. By early 1999, projected e-commerce revenues for business were in the billions of dollars and the stocks of companies deemed most adept at e-commerce were skyrocketing. Although many so-called dotcom retailers disappeared in the economic shakeout of 2000, Web retailing at sites such as https://www.doczj.com/doc/8e18110172.html,, https://www.doczj.com/doc/8e18110172.html,, and https://www.doczj.com/doc/8e18110172.html, continues to grow. 作为一个直接的零售购物，其24小时供应，全球性的，互动的能力，并提供自定义信息和订购，和多媒体，网络正在迅速成为一个数十亿美元的收入来源，为全球的企业。一些企业已报告了相当大的成功。早在1997年年中，戴尔电脑报告的订单一百万美元一天。1999年初，预计的电子商务业务收入都在数十亿美元的股票和公司认为最善于电子商务暴涨。虽然许多所谓的互联网零售商消失在经济衰退2000，网上零售网站如https://www.doczj.com/doc/8e18110172.html,，https://www.doczj.com/doc/8e18110172.html,，和https://www.doczj.com/doc/8e18110172.html,继续增长 Market Research 市场研究 In early 1999, it was widely recognized that because of the interactive nature of the Internet, companies could gather data about prospects and customers in unprecedented amounts -through site registration, questionnaires, and as part of taking orders. The issue of whether data was being collected with the knowledge and permission of market subjects had been raised. (Microsoft referred to its policy of data collection as "profiling" and a proposed standard has been developed that allows Internet users to decide who can have what personal information.) Electronic Data Interchange (EDI)
2009年1月电子商务英语试题 课程代码：00888 请将答案填在答题纸相应的位置上 一、词汇和语法（本大题共20小题，每小题1分，共20分） 根据句子的意思选择一个正确的答案，错选、多选或未选均无分。 1. Roscae said that he had never had to contend with any girl as fat as _________. A. her B. hers C. she D. herself 2. Many scientists believe that oil was formed in the earth _________ years ago. A. million B. millions C. million of D. millions of 3. The officer _________ his orders to the men by radio. A. reported B. transmitted C. communicated D. exchanged 4. He’s never again written _________ as his first one. A. a such good book B. a so good book C. so good a book D. such good a book 5. It wasn’t long _________ he found a job. A. until B. before C. since D. after 6. There are _________ benefits in the new system. A. concise B. tangible C. precise D. metal 7. Was it during the Second World War _________ he died? A. that B. while C. in which D. then 8. I _________ to come over to see you, but someone called and I couldn’t get away. A. intended B. would intend C. had intended D. has intended 9. He _________ to be a liar but a fool. A. thinks B. thinking C. thought D. was thought 10. He said he wouldn’t mind _________ at home. A. leaving alone B. being left alone C. to be left lonely D. to leave alone 11. He has an unusual _________ of life. A. conception B. look C. philosophy D. science 12. Professor Tate _________ about him. A. heard the students to talk B. heard the talk by the students C. heard the students talking D. heard the students talk 13. Before we commence again, let me give you a word or two of advice, _________? A. will you B. shall I C. don’t I D. won’t you
普安县中等职业学校20１6-2017学年度第一学 期 《电子商务英语》期末考试试卷 班级姓名得分 一、单项选择题(20分) 1. I liｋe reading noｖｅl TV. A．ｒatｈer thaｎto watch B. more thanｔｏwaｔｃh Ｃ．moｒe than ｗaｔchｉng D. tｈａn waｔching 2.The shopｓｃｈool thｉｎgs tｈe stude ｎｔs. A. seｌlｓｆroｍB．sellｓto Ｃ.ｂuy from D. ｂuy to 3.Your idea a good ｏnｅ.? A. listeｎs B. hｅars C. ｓounds Ｄ. lisｔens tｏ ４.Tｈe haｖe fｏｏd ａt ｈoｍe. Ａ. ｌotｓof B. a lot C. ｍanｙ D. aｌots oｆ 5.Ｔhey ａrｅgoｎｇinｇto a new ｓchool fｏｒthｅpoor stｕｄeｎtｓ． A．set oｎＢ. puｔoｎ C. seｔｕp Ｄ. use up ６．this paiｒoｆshｏes? 80 dollaｒｓ. A. How many is B. Ｈｏｗmaｎy ａrｅ C. How ｍuch ｉs D.Hｏｗｍuｃh dｏeｓ
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《电子商务英语》教学总结 通过本门课程的授课，我有以下几点感悟： 1.《电子商务英语》是伴随互联网高速发展应运而生的。在“互联网+教育”的背景下，众多新型的课堂模式应运而生，如慕课、翻转课堂、微课等。在课程设计上，最重要的就是避免只注重形式，而忽视内容建设的问题。 该课程实践与理论并重，在基于工作任务模块的基础上，开发网络实训微课程，学生可对照微课操作视频，自行在实训室实践演练。新型课堂模式的内容除了以基本的理论知识讲解为基础之外，还要增设一些电商企业相关工作人员的工作过程和内容的课程，如建立销售网络、订单处理方式、防火墙和安全策略的内容。让同学能够通过在线课程的学习，不断地强化理论知识的同时，增加对实际工作的了解。 2.《电子商务英语》在课程教学设计上最大的优势在于其实用性。除电子商务必须掌握的知识目标外，该课程的能力目标和素质目标更加贴合企业及市场对人才的需求。能力目标：①能用英语开展跨境电商产品描述的能力；②能用英语开展跨境电商店铺描述的能力；③能用英语开展跨境电商营销推广的能力；④能用英语开展跨境电商售前交流的能力；⑤能用英语开展跨境电商售中交流的能力；⑥能用英语开展跨境电商售后交流的能力；⑦能用英语表达跨境电商常见商品分类的能力。素质目标在于：培养具有吃苦耐劳、踏实肯干的精神；较好的语言表达与沟通协调能力；优良的团队合作精神；分析问题、解决问题的能力；正确的国际贸易观念、法制惯例观念；耐心细致、严谨认真的工作态度；诚信意识与责任意识；敬业乐业的工作作风。基于其务实的能力目标和素质目标，在教学设计上更加关注跨境电商平台各个交易流程顺利进行所涉及到的英文表达及语言特点分析。每个单元都有配套的项目实训训练，确保学生能够学以致用。《电子商务英语》这门课程是以“互联网+”为基础，紧密结合时代发展的产物。随着科学技术的日新月异，全球一体化的进程逐步加快，我们也应该结合实际情况及教学反馈，不断地对《跨境电商英语》的课程标准进行建设与更新，根据跨境电商人才的需求现状，改革教学模式，向社会输出更高品质和竞争实力的优秀人才。
中英文对照外文翻译文 电子商务时代企业文化的再造 随着网络时代电子商务大规模发展，电子商务企业文化随之产生，它在一个企业在产生的一种新的价值观，使企业内部资源得到从新整合，在为企业带来降低交易成本，提高效率，缩短生产周期等诸多好处的同时，也对已有的企业文化发起了挑战。电子商务的兴起是一场由技术手段飞速发展而引发的商业运作模式的变革，传统经济活动的生存基础、运作方式和管理机制均发生了彻底改变，传统的企业文化也面临着巨大的冲击。 一、企业文化对企业价值的贡献 文化现象是一个国家和民族文明的主要见证。广义的文化，包括知识、信仰、艺术、道德、法律、习俗和任何人作为一名社会成员而获得的能力和习惯在内的复杂整体。作为“亚文化”的企业文化，对企业的生存与发展亦起着举足轻重的作用。企业文化是商品经济和市场经济的产物，符合市场经济的客观规律，体现企业的竞争实务、竞争精神和整体形象。所谓企业文化就是企业的经营管理哲学，企业面对所处的社会和商业环境，在长期的生产经营活动中，形成全体员工所接受和认同信守的、为争取事业成功的一套非正式规则。它表明企业奉行何种管理哲学，以及企业通过管理要达到一个什么样的目标。是经济管理的重要内容之一。企业文化意味着一个公司的价值观，而这些价值观成为公司员工活动和行为的规范。 企业文化的本源问题是如何增加企业利润，降低企业的成本和费用。它的要义就是怎么使企业能够有效的整合资源，以达到对外部的适应性，使公司在竞争中生存，进而实现持续发展。企业文化建设为企业开展文化管理指出一个明确的方向。企业文化建设的根本目的是建设能够对外竞争环境具有高度适应性，并能根据环境变换做出迅速反应的行为方式能力，这种能力其实就是企业所拥有的根据外部竞争的环境需要而对内部资源进行整合运用的能力。企业文化建设应促进这一能力系统的形成，并维持好这一能力系统。中国的许多企业例如海尔、联想等企业成功的秘诀之一就是发展了一整套公司理念、经营哲学，形成了自己独特的企业文化。 1、企业文化体现企业的形象和精神。树立良好的企业形象，需要企业文化的支撑。现
Step for creating a new company or adding an online project 创建一个新的公司或增加一个在线项目的步骤 Success in online marketplace is never an assured outcome.As in the brick-and-mortar marketplace,the failure rate for online companies is high.Why do a few online companies succeed while many others fail? What does the entrepreneur-the online entrepreneur-need to know to launch a profitable online business?在线市场上的成功从来不是一个有保证的结果。在砖和砂浆市场，在线公司的失败率是很高的。为什么一些在线公司成功，而许多其他人失败？创业者--网上创业者需要知道如何推出一项有利可图的网上交易？ Online businesses may be pure play companies(online only)or click-and-mortar companies that add online projects,such as e-procurement or selling online,as additional market channels.在线业务可能是纯游戏公司（在线）或鼠标加水泥公司增加网上的项目，如采购或销售网络，为更多的市场渠道。Most new businesses--brick-and-mortar,pure play,or click-and-mortar—begin in a similar manner.The process can be described by the following steps.大多数新的企业-砖和砂浆，纯游戏，或按一下和迫击炮以类似的方式开始。这个过程可以用以下步骤来描述。 Step1:identify a consumer or business need in the marketplace. Many businesses simply begin with a good idea.A magazine article,a personal observation,an unsolved problem,a small irritation,or a friend’s suggestion may trigger an idea,and the prospective business owner sees a gap between what people want and what is available.For example,both https://www.doczj.com/doc/8e18110172.html, and eBay began this way.步骤1：确定一个消费者或企业在市场上的需求。许多企业只是从一个好主意开始。一个杂志文章，个人的观察，一个悬而未决的问题，刺激性小，或一个朋友的建议可能会触发一个想法，准业主看到差距人们想要什么，什么是可用的。例如，https://www.doczj.com/doc/8e18110172.html,和易趣网是这样开始的。 Step2:investigate the opportunity.Just because a person perceives that an opportunity exists does not mean that it is real.Perhaps the number of individuals interested in purchasing the product or service is too small.Perhaps the cost of manufacturing,marketing and distributing the product or providing the service is too large.The revenue model may be wrong,others may have tried already and failed,satisfactory substitute products may be available,and so on.For example,online grocery shopping would seem to e a wonderful opportunity:relieving busy professionals of the time-consuming and tiresome task of regular visits to a grocery store. Many large and small-scale onlinegrocery ventures have been tried,but most have failed or continue to lose money because they misjudged the logistical problems associated with grocery warehousing and delivery.This is why it is so important to develop a business plan.One of the purposes of a business plan is to determine the feasibility of a business opportunity in the marketplace.步骤2：调查机会。只是因为一个人觉察到一个机会存在并不意味着它是真实的。可能对购买该产品或服务感兴趣的个人数量太小。或许制造、营销和分销产品的
2007~2008年度第二学期 《电子商务专业英语》期末考试试题（ A 卷） 专业 姓名 学号 一 选择题（每题2分，共40分） 1. The ( ) is the core of Internet business. A. Internet B. Web C. ARPA D. ARPANET 2. The ( ) evolved into the Internet. A. Internet B. web C. ARPANET D. www 3. ( ) is the meaning of EDI in E-commerce. A. Economic Development Institute B. Electron Diffraction Instrument C. Engineering Demonstrated Inspection D. Electronic Data Interchange 4. ( ) are the three components of markets according to the Text. A. sellers, buyers and goods B. agents, products and processes C. businesses, consumers and Internet D. businesses, products and consumers 5. ( ) sites do give visitors the chance to find almost everything they are looking for in one place. A. Portal sites B. Auction sites C. Storefront sites D. Online shopping mall ┊┊┊┊┊┊┊┊┊┊装 ┊┊┊┊┊┊┊┊┊┊┊┊┊┊订 ┊┊┊┊┊┊┊┊┊┊┊┊线 ┊┊┊┊┊┊┊┊┊┊┊┊┊┊┊┊
电子商务英语的词汇特征及翻译* 范 勇 (南京信息工程大学语言文化学院 南京市 210044) 摘 要 电子商务英语是一门涉及众多专业、影响广泛的专门用途英语(ESP),有其独特的语言特征,本文通过大量的例句和例词,分析电子商务英语的词汇特征,并讨论相应的翻译问题。 关键词 电子商务英语 词汇特征 翻译 Abstrac t E-co mm erce Eng lis h is a var i e t y o f Eng li sh for Specific Purpose(ESP),invo l v i ng m any spec i a l fi e l ds and genera ti ng w i despread infl uence.It has its o w n li ngu i stic charac teristi cs.Th is pape r o ffers m any examp l es i n the deta iled ana l yses of the lex ical features o f E-comm erce Eng li sh and discusses the re levant prob l em s i n its translation. K ey W ords E-co mme rce Eng lish lex i ca l features transl a ti on 1 引 言 电子商务主要指 在经济活动或商务活动中应用电子及信息技术,尤其是互联网技术 1 。与传统商务形式相比,电子商务可以极大地提高经营效率,大大降低商务成本,它是互联网技术给商务领域带来的一场根本性变革。电子商务自90年代以来在世界各地得到迅猛的发展和普及,与此同时,电子商务领域所通用的国际语言 英语也逐渐形成了自身的特色,正在成为一种影响广泛的特殊用途英语(ESP) 电子商务英语 。电子商务技术与社会经济各行业的专业词汇结合,产生了大量新词语,并推动了互联网和计算机专业术语的大众化和普及化,有人甚至认为: 电子商务和互联网正在引发一场语言革命。 1 掌握电子商务英语的特征,并正确理解和翻译电子商务专业文献,对我国学习和借鉴国外先进的电子商务技术有非常重要的作用。 2电子商务英语的词汇特征及翻译 2.1涉及领域众多,词语的专业性强 电子商务从本质上说是计算机网络技术在各种经济领域中的应用,因此电子商务英语中除了有涉及计算机技术和网络技术的大量专业术语外,还包括商务贸易、广告、银行、零售、旅游、出版、证券等诸多行业的专业词汇,以及电子商务本身的专业术语。因此,翻译电子商务英语,必须了解相关的专业知识,按专业规范准确翻译这些术语,切不可望文生义,必要时应向专业人士请教或查阅相关专业词典。 例1I n order to avo id the attack o f all risks, peop le use variousm et h ods,a m ong w hich encryp-tions,hashing,d i g ital si g natures and d i g it a l cer-ti f icates are the m ai n fo r m s. 2 译文:为了避免各种(危害电子商务信息安全的)危险因素的攻击,人们采取了各种安全措施,其中包括加密、散列法、数字签名和数字证书。(笔者译) 原文中的encrypti o ns,hash i n g,di g ital si g-nat u res,digita l certificates都是网络信息安全方面的术语,它们都是电子商务中的一些信息安全措施。 例2B anner advertising is t h e m ost co mm only used for m of advertisi n g on t h e I nter net There are t w o types of banners:key w or d banners and rando m banners. 2 译文:横幅广告是因特网上最常使用的广告形式,它分为两种类型:关键词横幅广告和随机横幅广告。(笔者译) 原文中的banner或banner adverti s ing是广告业术语,意思是 横幅广告 ,不能翻译成 旗帜 或 旗帜广告 。 例3The use of E-co mm erce can i n crease the 第20卷3期2007年8月 中国科技翻译 CH I NESE SC IENCE&TECHNOLOGY TRANSLATORS J OURNAL Vo.l20.No.3 Aug.2007 *注:此论文为南京信息工程大学校级课题(Y671及Y518)资助项目。 收稿日期:2006 08 23/36
全国2008年1月高等教育自学考试 电子商务英语试题 课程代码：00888 请将答案填在答题纸相应的位置上。 一、词汇和语法（本大题共20小题，每小题1分，共20分）根据句子的意思选择一个正确的答案，错选、多选或未选均无分。 1. She was appointed to _________ the advertising campaign. A. fight B. guide C. conduct D. control 2. He seems very much _________ to the proposal to build a hall. A. opposed B. competed C. contrasted D. resisted 3. I am thinking of _________ a close relationship with my competitors. A. performing B. settling C. organizing D. establishing 4. I spent a very _________ hour in the library. A. productive B. creative C. predictive D. profitable 5. They have _________ themselves as dedicated social workers. A. seen B. distinguished C. defined D. differed 6. Industrial development is being _________ in the west of the country. A. concentrated B. tensed C. adjusted D. gathered 7. The document requires _________ changes. A. stable B. strong C. authentic D. substantial 8. When he moved to Canada, the children _________ to the change very well. A. adopted B. adapted C. varied D. modified 9. You should sign a contract to make your job situation _________. A. normal B. common C. regular D. usual 10. The pool of water on the playground _________ in the sun. A. evaporated B. disappeared C. vanished D. faded 11. I like reading novel _________ TV. A. rather than to watch B. more than to watch C. more than watching D. than watching
2014年4月全国高等教育自学考试电子商务英语真题 课程代码：00888 请考生按规定用笔将所有试题的答案涂、写在答题纸上。 选择题部分 注意事项： 1. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。 2. 每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用橡皮擦干净后，再选涂其他答案标号。不能答在试题卷上。 一、根据句子的意思选择一个正确的答案。(本大题共10小题，每小题1分，共10分) 1. All the hotels are filled to ______. A. capacity B. strength C. possibility D. length 2. From 1987 through 2012, about 700,000 new homes were sold in a/an______ year. A. regular B. normal C. average D. usual 3. He was ______ Number Three in the inner circle of the Government. A. classified B. graded C. ranked D. leveled 4. They were about to fight when their father ______. A. invaded B. participated C. joined D. intervened 5. Time is limited. Please introduce to us the progress of your work ______.
电子商务说课稿 ——电子商务中的支付方式和银行业务 各位老师，大家好，我是XXX，今天我说课的题目是“电子商务中的支付方式和银行业务”，说课的内容有：1.说教材。2.说教法。3.说学法。4.说教学过程。 一．说教材 《电子商务基础》（第二版）是教育部职业教育与成人教育司推荐教材、中等职业学校电子商务专业教学用书，是高等教育出版社出版的、尚建成和师静坤编写的。“电子商务中的支付方式和银行业务”是该书中的第五章第一节的内容。《电子商务基础》是电子商务专业的基础核心课程，目前我们用的是它的第二版，也就是最新的一版。教材的编写适合中职生年龄及认知特点，在第一版的基础上，减少了文字性、理论性的以学科为体系的教学内容，增添了生动的插图、直观的操作界面插图以及有趣的案例故事，同时也编排了生活气息较浓的小知识及操作性较强的习题，增强了本书的可读性和可操作性。教材的第五章——网上支付和结算，是在前面讲解了电子商务的基本概述、业务流程、主要环节以及电子商务函电、邮箱的使用等知识点的基础上安排的新内容。本章共三节内容，分8个课时完成，其中讲授课占5课时，上机课占3课时。本次说课针对的是第一节，教学目标、教学重难点分别如下： 1.教学目标 根据专业特点，考虑到学生已有的认知结构，我制定了如下教学目标： (1)通过演示和讲解，使学生们掌握电子商务的支付方式有哪些，了解网上银行业务的内容。 (2)在教学过程中穿插小组讨论，培养学生的分析问题、解决问题的能力和发散思维的能力。 (3)培养学生的团队精神，并激发学生学习电子商务的兴趣。 2.教学重点 电子商务环境下的网上支付。 3.教学难点 电子商务的交易过程是在虚拟的网络环境中完成的，为保障交易双方的资金安全，网上支付的专业技术是必备条件，这也是学生们在学习过程难以掌握的——网上支付的技术要求。
外文文献及译文 文献、资料题目：Electronic Commerce 外文文献： Electronic Commerce Electronic commerce, or Electronic trade, or electronic business as a newly rising mode of commerce will have far-reaching influence on social economy and play an important role in social development worldwide. It represents the trend of world trade in the 21st century and beyond. 1. What is Electronic Commerce? Electronic commerce refers to commercial data exchange in digital form through electronic transmission means and commercial activities conducted on-line. Usually, electronic commerce can be divided into two levels: One is low-level electronic commerce that is, electronic commercial intelligence, electronic trade, and electronic contracts. Another is high-level electronic commerce which includes all commercial activities done via Internet, ranging from searching for clients, commercial negotia-tion, making orders, on-line payment, releasing electronic invoice, to electronic dec-laration to Customs, electronic tax-payment, all conducted on Internet. Electronic commerce means electrification of all trade transactions. It is featured by these characters: ①fairness and freedom, ②high efficiency, ③globalization, ④virtualization, ⑤interactivity, ⑥autonomy, ⑦personalized service. With electronic commerce, clients and
全国2010年10月高等教育自学考试 电子商务英语试题 课程代码：00888 请将答案填在答题纸相应位置上 一、词汇和语法（本大题共20小题，每小题1分，共20分） 根据句子的意思选择一个正确的答案，错选、多选或未选均无分。 1. According to a recent report, ______ that Americans consume does not vary greatly from year to year. A. the number of sugar B. a number of sugar C. the amount of sugar D. an amount of sugar 2. ______ were naturally a musical family. A. A Shaw B. The Shaws C. The Shaw D. Shaws 3. That kind of shoes are______ expensive for me. A. more B. far more C. far too D. much 4. It______ for two days and the field were all under water. A. rained B. had been raining C. was raining D. would have rained 5. Those who don’t work hard at English ought to______. A. criticize B. be criticized C. have been criticized D. be criticizing 6. Written in great haste,______ . A. Jim made a lot of mistakes in the report B. there are plenty of errors in the report C. we found several mistakes in his report D. the book is full of errors 7. “Must I come at four o’clock” “Oh no, you______ come at four.” A. can’t B. may not C. needn’t D. mustn’t 8. If you______ that late movie last night, you wouldn’t be sleepy now. A. hadn’t wa tched B. didn’t watch C. haven’t watched D. wouldn’t have watched 9. No one is interested in that,______ A. is he B. isn’t he C. aren’t they D. are they 10. I have never taken anything______ didn’t belong to me. A. what B. who C. that D. which 11.The______ medical team will soon be here. A. mobile B. changeable C. stable D. steady 12. A poor memory______ her efforts to become an actress. A. encouraged B. accomplished C. frustrated D. devoted