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Advertising exerts too great influence on our daily life

Advertising exerts too great influence on our daily life
Advertising exerts too great influence on our daily life

Advertising exerts too great influence on our daily life

Our team believes that advertisements exert great influence on our daily life.

Advertising is a form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them. .Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet, and billboards.

First Life needs advertisements. Everything in modern society is linked to information, while the main function of advertisements is to disseminate information on commodities, service, culture, employment, student enrollment and even marriage. Advertisements provide the most direct comprehensive and detailed information. The public service ads really have a great help in publicize and appeal

Second, Advertising spreads public knowledge, advocates positive concept and promotes people cultural literacy. "For ourselves, but also for our future generations, protection of the environment." Remind us of the survival of Earth's ecological environment how much destruction reminding us continue breaking it, not only us, our future generations will severe consequences suffered due to the destruction of the Earth's environment. For example, in the advertisement family, it means father and mother I love you. We can learn that family is duty from it.

Third, Ads can guide consumption, stimulate consumption, and even create demands. Advertising can help consumers to buy their personal goods. Consumers by looking at or listening to advertising to know that an item may be to improve the living and working conditions for their own personal or family, to meet the substances themselves or their family or spiritual level. For example, the slogan of a certain brand of washing machine is as follows, she takes over the chores, So you can rest, of course. We can understand the function of this washing machine clearly.

Forth Advertising for consumers to buy the product provides a convenient and expand consumers’ knowledge. Sellers through the campaign introduced a variety to enrich people's lives, to improve the living environment and living conditions, increase required for the standard of living of daily necessities, such as name, specifications, performance, and intended use for the majority of consumers, and to tell people how to use these products to improve their own lives.

Fifth,, as living tempo quickens,活节奏加快people have less leisure time. If they want to spend

time finding suitable commodities, service and employment opportunities, they have to rely on advertisements. It has become more and more diversified. According to the results of the survey, 57.5%people think the ads can bring them all kinds of information of products and also opening their aesthetic standard and scope of knowledge. 32.5% people think it can make them enjoyable .For example ,some advertisements about food can bring people delicious temptation诱惑, and also leading a food culture. Some advertisements about medical tell consumers of different types of drugs also save the time to pick drugs. The sale promotion has many different kinds such as electronic products, automobiles, daily necessities and so on.

Sixth, without advertisements, newspapers, commercial radios and television companies could not survive.

Seventh advertising creates mass markets without advertisements manufacturers may find it difficult to sell their products.

Eighth Some ads misleading the customer and endanger the life. Some ads are false, exaggerated the value of the commodity many mislead consumers and cause harm to the consumer. 25% of people think too much advertising clutter has interfered with their lives, and misleading their shopping. 16.7% of people think the ads are usually exaggerated impact their consumption decisions. Indeed, many media reported the serious impact of false advertising to the people, and the most is to use some kind of skin care products and disfigured.

举例

For example, a sixteen years old British girl,, watched an advertising which is about a make up product “Maybe line” in 2005. In order to look like a star, Jennifer Anne Garner, is an

Emmy-nominated and Golden Globe- and SAG Award-winning American actress, have a beautiful eyes and lips, she used plenty of her pocket money to buy this brand make up products; even she borrowed money from her classmates to purchase the make up products.

Advertising is a powerful communication force and an important marketing tool to help sell goods mainly OTC drugs which is being emphasized here and even services and ideas through channels of information and persuasion. Over-the-counter drugs are simply drugs that can be purchased

without a doctor's prescription. Many of these drugs are sold not only by doctor's prescription but also by advertisements.

Smoking always has benefit for our health, when people irritability, choose smoking, attention can be transferred.

吸烟首先是有益于身心健康, 当人烦躁不安时点燃一根烟,注意力顿时转移\

Many ads add all kinds of elements, which makes the whole advertising has cultural atmosphere, with a warning to inform, encourage, education and other role. A few ad: Li Ning, anything is possible, "Anta" never stop "China Mobile" I can, "is to give people the confidence to overcome difficulties, the courage to move forward. This positive philosophy, subtle, will eventually play a role to enhance the people's cultural accomplishment.

More obvious is the public service ads. It contains social morality, traffic rules, family education, social issues, it can improves human accomplishment, Constraints bad behavior and norms of our behavior, people really integrate into society, it has reached to form a good social atmosphere.现在的很多广告都添加了各类元素,使得整个广告显得特别有文化气息,或者他的广告词很文艺,具有警示,告知,鼓励,教育等多种作用。列举几个广告词吧:李宁“一切皆有可能”,安踏“永不止步”,中国移动“我能”等,就是给人们以信心,克服困难,勇往直前的勇气。这种积极的理念,在潜移默化中,终究会起到提升人们文化修养的作用。

更明显的就是公益广告,那就更不用说了。它将社会公德、交通规则、家庭教育、社会问题、环境保持等内容以广告的形式告知民众,宣传文化、社会公德,提高人的修养,约束我们的不良行为和规范我们的行为,使人真正融入社会,追求向真、向善、向美的生活,已达到形成良好的社会风气的作用

邱吉尔的一段话从一个侧面反映了广告对消费需求的引导、刺激和创造作用:“广告充实了人类的消费能力,也创造了追求较好生活水平的欲望。它为我们及家人建立了一个改善衣食住行的目标,也促进了个人向上奋发的意志和更努力的生产。广告使这些极丰硕的成果同时实现。没有一种活动能有这样的神奇力量”。

总结

Nowadays, all kinds of advertising, are coming to us, infiltrated into almost everywhere of our lives, from the sound of television and radio advertising to silent newspapers, magazines, advertising; from roadside posters, banners, to street issuance brochures, business cards; even bus handrails, elevator, public toilets and the door will see some small advertising. In this economic era, the digital era, when you turned around and you will see different types of ads. Undoubtedly, the impact of advertising on people is very large. Era of the proliferation of this ad, consumers, manufacturers, advertising agencies, the media had a significant impact. Ad spread newspapers, magazines, television, movies, Internet, packaging, broadcasting, transport and other ways to play an important role in people's lives.现如今形形色色的广告正如潮水般向我们涌来,几乎渗入到我们生活的各个角落,从有声的电视、广播广告到无声的报纸杂志广告; 大到路边的海报、横幅,小到街上发放的宣传册、名片;甚至公交车上的扶手,电梯里,公厕门上都会出现一些小广告。在这个经济化时代,数字化时代,我们一抬首,一转身就会看到不同类型的广告。无疑,广告对人们的冲击是非常大的。这个广告泛滥的年代,对消费者、对厂商、对广告公司、对媒体都产生了重大的影响。经报纸、杂志、电视、电影、网络、包装、广播、交通等途径传播的广告已经在人们生活中起到重要的影响和作用。

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406. We do not think the time is right for the discussion of the question of e_clusive agency. 我们认为讨论独家代理问题的时机尚不成熟。 407. We regret to say that since there is so far no transaction concluded between us, we have to decline your quest for agency. 由于我们双方迄今未成达任何交易很遗憾我方不得不拒绝贵方申请代理的要求。 408. The question of agency is still under consideration and we hope you will continue your effort to push the sale of our product at present stage. 代理的问题还在考虑中我方希望在现阶段贵方还要继续努力推销我方的产品。 409. We shall not consider pointing you as our sole agent until your sales record justify our doing so. 待你们的销售成绩足以表明可以委托你方独家代理时我们才会考虑此事。 410. Shall we discuss the matter of agency when your market condition turns better 我们是否等到中方市场情况好转时再来谈代理的事情好吗 代理条件和要求

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