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新剑桥商务英语词汇用法高级

新剑桥商务英语词汇用法高级
新剑桥商务英语词汇用法高级

1World of work

A. My work is so rewarding

…I work in advertising. I love my work, which is really rewarding and stimulating. Originality and creativity are very important in this industry, of course.

No two days are the same in my job: I could be contacting film companies for new advertising campaigns one day and giving client presentations the next. I like the client contact and I am very much hands-on– being involved with the productive work of the agency rather than managing it. When I joined the agency, I hit it off with my colleagues immediately and I still get on well with them. There?s a very good rapport between us.?

B. I like the team work

…I?m an aircraft engineer. I work on the research and development of new aircraft. I love putting ideas into practice. I like working on my own, but it?s also great being part of a team. I like the team work and the sense of achievement when we do something new. And of course, the plans we produce are very beautiful.

Is there anything I don?t like? I dislike days when I?m chained to a desk. I don?t like admit and paperwork - sometimes I feel I?m snowed under with it. And in a large organization like ours, there can be a lot of red tape and bureaucracy–rigid procedures that can slow things down. C. I want to make a contribution

…I?m a secondary school teacher. It?s a low-paid job but I want to help people and make a contribution to society. That?s what gives me motivation. My job gives me a lot of satisfaction. The work can be stretching, taking me to the limits of my skills and knowledge. But it?s great to see kids developing and learning. Of course, they can be very difficult and demanding, but sometimes we even get recognition from parents that we are doing a good job! But I don?t like unnecessary interference -I don?t like people breathing down my neck.

A. Motivation 1

Yolanda – senior manager, car rental firm

I believe that all our employees can find satisfaction in what they do. We give them responsibility, which means that the decisions they take have a direct impact on our success, and encourage them to use their initiative, so they don?t have to ask me about every decision they make.

We hope this gives employees the feeling that they are valued, with management knowing the effort they make. We believe that all this leads to a higher sense of motivation among employees. When everyone feels motivated, morale is good and there is a general feeling of well-being in the organization.

B. Motivation 2

Xavier – factory manager

I don?t believe in all this talk about motivation. My subordinates, the people working under me, are basically lazy and need constant supervision - we have to check what they are doing all the time. Some people think this is authoritarian, but I think it?s the only way of managing.

Decisions must be imposed from above without consultation- we don?t discuss decisions with workers, we just tell them what to do.

Note: Subordinate is very formal and can be negative.

C. Theory X and Theory Y

Xavier has conservative views and believes in what the US management thinker Douglas McGregor called Theory X, the idea that people dislike work and will do everything they can to avoid it. Yolanda is more humanitarian and believes in Theory Y, the more advance view that, given the right conditions, everyone has the potential to find satisfaction in work.

Others have suggested Theory W (for …whiplash?), the idea that most work since the beginning of human society has been done under systems of slavery.

A. Hygiene factors

Yolanda, the car rental manager we met in Unit 2, went on a management course. She looked at the work of Frederick Herzberg, who studied what motivates employees, and took the notes.

They are aspects of work that are not in themselves enough to make employees satisfied, but that can cause dissatisfaction if they are not right.

These are hygiene factors

supervision – the way you are managed

policy - the overall purpose and goals of the organization.

working conditions – the place where you work, hours worked, etc

salary

peer satisfactions – how you relate to and work with others at the same level in the organization security – level of confidence about the future of your job

B. Motivator factors

Other aspects of work can give positive satisfaction.

These are the motivator factors.

achievement – the feeling that you have been successful in reaching your goals.

recognition – the feeling that your employers understand and value what you do by giving positive feedback

the work itself – the nature and interest of the job

responsibility – when you are in charge of something and its success of failure

advancement – how far you will be promoted in the organization; how far you will go up the career ladder

personal growth – how you develop personally in your work, and your opportunities to do this

4Employment and employability

A. Outsourcing

Nigel, a 30-year-old information technology (IT) specialist, talks about his career so far:

…I used to work in the IT department of a bank. All the IT work was done in-house. I thought I had a job for life. But then one day the bank decided to cut costs by outsourcing the work to a specialist IT company called IT Services (ITS).

Luckily, the bank didn?t make me redundant so I didn?t lose my job, and after a while I decided to work for ITS instead. At first, I didn?t know what to expect, but now I?m very happy. We work with a lot of different clients – I?m a consultant and I give them advice.?

B. Employability

…ITS put a lot of emphasis on professional development and we often go on training courses so we can keep up with current trends in the industry.

ITS tell us that although we may not have a job for life with the company, our up-to-date skills will mean that we will always be employable. Companies and governments talk about the importance of lifelong learning– continuing to develop our knowledge by going on courses and reading journals, for example.

I really enjoy my work but in the next year or two, I may make a career move and join another company.?

C. Freelancers and portfolio workers

…When I?m about 40, I want to set up on my own as a freelancer of offering consultancy services to different companies. The idea of working freelance on different projects for different clients attracts me.?

The management thinker Charles Handy calls freelancers portfolio workers because they have a portfolio or range of different clients. Some experts say that increasing numbers of people will work this way in the future, as companies outsource more and more of their work because they want to concentrate on their core functions.

Note: People care called freelancers or freelances. The corresponding adjective is freelance, as in ‘freelance work’.

5Flexibility and inflexibility

A. ways of working

Nordland is an advanced industrialized country. In addition to outsourcing some functions to freelancers (see Unit 4), many organizations there are looking for ways of having more flexible working, for example:

■temporary workers who only work for short periods when they are needed, either on a temporary contract with a company, or through a temp agency

■part-time workers who work less than a full working week

■job-sharing, where two people share a particular job, each of them working part-time.

B. Job flexibility

The government of Nordland is trying to encourage this kind of job flexibility, and it has passed laws that allow companies to hire and fire employees easily. When letting people go, companies only have to give them two weeks?notice and relatively small redundancy payments; one week?s salary for every year worked is the norm.

The government has also reduced unemployment benefits, the money paid to people without jobs. They say that all these measures make for a flexible job market and encourage job creation. Critics say that this approach leads to job insecurity, with employers able to get rid of employees too easily.

C. Job protection

Sudonia is an advanced industrialized country with a very different approach. Companies in trouble are only allowed to make employees redundant after a long period of consultation. If employees are made redundant, they receive generous redundancy payments and then unemployment benefits. The government says people need this sort of job protection, and trade unions are fighting hard to keep it.

Payment to employees such as sick pay, and parental leave when they have time off following the birth of children, are also very generous. Mothers get 18 months? paid maternity leave and fathers get six month?s paternity leave. But the social charges which employers and employees have to pay the government are very high.

Critics say that this contributes to a rigid labor market, one with too much job protection. They say that this sort of inflexibility discourages job creation and leads in the long run to higher unemployment and slower economic growth. As a consequence, companies may look abroad for cheaper bases and workforces.

6Work-life balance

A. Stress

People talk about being under (a lot of) stress or pressure. They say their work is stressful and that they fell stressed or stressed out. They want to find ways to de-stress. They may complain that they have stress-related illness. Some people may suffer burn-out or a complete breakdown, which means they are no longer able to work.

…Stress? often occurs in these combinations:

stresses and pressures you are under.

B. The causes of stress

The most common causes of stress are:

■heavy workloads: too much to do in the limited time available

■office politics: problems with colleagues who above all, want to advance their own position. These people like playing politics.

■role ambiguity: responsibilities are unclear

■ lack of management support: managers do not provide the necessary help and resources

■effort-reward imbalance: not getting sufficient recognition or pay

■home-work imbalance: not enough time for family, personal interests, etc.

C. Quality of life

Some people are workaholics– they think about very little except work. Others are increasingly looking for quality of life: less commuting, more time with their families, etc. Journalists write about people downshifting or rebalancing their lives. They may work part-time, work from home, move to the country and so on.

In a recent survey:

a 95 per cent of homeworkers said they have a better work-life balance or home- work balance

than when they were in-company because they can spend more time with their families and on leisure activities.

b 82 per cent of said they have more autonomy and independence: they are able to organize their

work and their time how they want.

But in the same survey homeworkers also complained that:

a there is no boundary between work on the one hand and personal life on the other – the two

overlap (73 per cent)

b they feel lonely and isolated because they are out of contact with others and don?t have

colleagues around them (57 per cent)

7Managing talent

A. Core competent

Devising strategies to prevent the flight of talent

Is your company today held dependent on “core competents”– talented individuals possessing the skills that make your products and services unique? If so, you?re not alone. In a study by the Corporate Leadership Council, a computer company recognized 100 core competents out of 11,000; and a transportation group deemed 20 of its 33,000 employees truly critical to performance.

Core competents will stay only as long as organizations can offer them something they desire. Bear in mind, though, that this phenomenon concerns a small group of highly skilled people. However, talent does not necessarily equate to an impressive title. Core competents need not be senior executives, but could just as easily be people whose intellectual property is crucial to the organization, or whose particular expertise is difficult to replicate.

No company ever went bankrupt because it suffered from having too much talent. Recent research shows that only 7 per cent of all managers strongly agree with the statement “our company has enough talented managers to pursuer all or most of its promising opportunities”.

In addition, 75 per cent of executives worldwide now rank human performance ahead of productivity and technology in terms of strategic importance. The same study also reveals that 80 per cent of all executives claim that by 2010 attracting and retaining people will be the leading success factor in strategy.

B. Creatives and suits

An expert in workplace trends says:

…Some activities depend on group of freelance creatives for each project. For example, in film-making, the creatives, that is , the writers, director, etc., and the talent–the actors –come together for a particular project and then disband. This is a typical example of a virtual organization. The only permanent people in the company are the suits, the businesspeople, who bring the teams together for each project. Other industries work in similar ways.

For example, in software development, managers and programmers may come together to contribute to a particular project and then leave to work on others.

8Team building

A. Teams

In some (but not all) situations, tasks can be achieved more easily by teams with a common purpose, rather than by individuals. Of course, it?s important to develop team work through team building so as to get the best from the team.

B. Team players

Meredith Belbin has identified these types of team members or team players:

a the implementer, who converts the team?s plan into something achievable

b the co-ordinator, a confident member who sets objectives and defines team members? roles the

shaper, who defines issues, shapes ideas and leads the action

c the plant, a creative an

d imaginativ

e person who supplies original ideas and solves problem

d th

e resource investigator, who communicates with the outside world and explores opportunities

e the monitor evaluator, who sees all the possibilities, evaluates situations objectively, and sees

what is realistically achievable

f the teamworker, who builds the team, supports others and reduces conflict

g the completer, who meets deadlines, corrects mistakes and makes sure nothing if forgotten

C. Stages of team life

The typical team goes through a series of stages:

a forming: the group is anxious and feels dependent on a leader; the group tries to discover how

it is going to operate and what the …normal? ways o f working will be

b storming: the atmosphere may be one of conflict between members, who may resist control

from any one person; there may be the feeling that the task cannot be achieved.

c norming: at this stage, members of the group feel closer together an

d th

e conflicts are forgotten

d performing: th

e group is carrying out the task for which it was formed; members feel safe

enough to express differences of opinion in relation to others

e mourning: the group?s work is finished, and its members begin to have pleas ure memories of

their activities and achievements.

9The right skills

A. Hard and soft skills

For a long time, hard skills, for example skills in technical subjects, were considered the most important thing in business. But more and more, people are realizing the importance of soft skills–the skills you need to work with other people, and in the case of managers, to manage people in tactful and non-authoritarian, non-dictatorial ways.

B. Emotional intelligence

While IQ has traditionally been the means by which we judge someone?s abilities and potential. EQ – the E stands for emotional – is the new benchmark for a new world. If you?ve got it, you?re more likely to be powerful, successful and have fulfilling relationships than if you haven?t. Emotional intelligence– the ability to understand and control your emotions, and recognize and respond to those of others – is emerging as the single most important and effective business and personal skill of the new century.

At American Express, financial advisers who?d been through emotional intelligence training improved sales by up to 20 per cent, significantly more than the company average. A ten-year study by Sheffield University of over 100 small- and medium-sized UK businesses found that people management was three times as important as research and development in improving productivity and profitability and six times as important as business strategy.

Daniel Goleman, a US science journalist-turned-consultant with a background in psychology, first popularized the notion of emotional intelligence in the mid-nineties. Goleman defines five elements of emotional intelligence: self-awareness, self-regulation, motivation, empathy and social skills. Sceptics argue that this sounds suspiciously like the old soft skills, in management-course speak, dressed up in new clothing. But Tim Sparrow, of human performance consultants Buckhold Associates, points out a crucial difference. …Soft skills training was only about interpersonal intelligence–relating to others. Emotional intelligence involves intrapersonal skills –knowing yourself –as well. You can?t be interpersonally intelligent if you don?t recognize feelings in yourself.

The observer

10What is quality?

A. Defining quality

Staying in the lead means continually raising the bar

In 1980, a television documentary in the US entitled If Japan Can, Why Can’t we?announced that it had discovered the secret of Japanese competitive success: quality. Japanese companies were successfully dominating world markets because they had a quality system that allowed them to produce better products than their US rivals.

What was more, the documentary said, the Japanese had learned this quality system from US experts such as Edwards Deming and Joseph Juran. What US and other western business had to do now was relearn the techniques of quality management.

The central problem revolves around an understanding of what …quality? is and how far the concept can be applied across the organization. Definitions can vary, but it is generally accepted that the three elements which constitute quality are fitness of design, conformity to specification and satisfying customer needs.

Today, quality is most often defined by the reaction of customer who buys and uses the product. If the customer is satisfied, so the theory goes, the product is of sufficient quality. However, a strategy based on no more than meeting customer expectations is a dangerous one, as it opens the door to rivals that may produce better products.

Note: Specifications are referred to informally as specs.

B. Quality in manufacturing

Gordon Greer is head of quality at a car component company:

…The design for each component embodies the intentions of its designer. So conformity to specification means putting these intentions into practice when we make the components. Put another way, this is elimination of variation.

We pay great attention to accuracy. The components must be made to very strict tolerances– the measurements must be not more or less than particular limits to within a fraction of a millimeter.?C. Quality in services

Serena Togliatti is customer relations manager at a large bank:

…In services, there is a parallel situation to the one in manufacturing. The service received by the customer must be exactly what is planned and intended, and annoying mistakes, for example in their accounts, must be avoided.

From the customer?s point of view, quality could be defined in terms of customer approval, that is, recognition that we are satisfying customer needs and customer expectations. And if we exceed those expectations, there may even be customer delight.? (See Unit 23)

11Quality standards

A. Standards and certification

The International Organization for Standardization is based in Geneva. It is a network of national standards institutes from over 145 countries working in partnership with international organizations, governments, industry, business and consumer representatives.

ISO has developed more than 14,000 International Standards, which it says are “documented agreements containing technical specifications or other precise criteria and guidelines to ensure that materials, products, processes and services are fit for their purpose.”

There are two series of standards for management systems: the ISO 9000 series on quality management and the ISO 14000 series on environmental management. Organizations can apply for certification to ISO 9001:2000 and ISO 14000:1996. (For more on environmental standards, see Unit 43)

The ISO is the registered trademark of the International Organization for Standardization and is reproduced here by kind permission of ISO.

B. ISO 9000

The 2000 version of the ISO 9000 standards put particular importance on:

a the role of top management in setting policies for quality

Top managers have to be seen to be involved in quality issues, not leaving this to middle management.

b statutory and regulatory requirements– for example, the car industry has to pay particular

attention to safety and environmental laws and standards in relation to the components that they use

c measurable objectives–we have to be able to measure quality an

d by how much it is

improving

d resourc

e management–how we manage the inputs to our products, for example in human

resource and materials

e monitoring customer satisfaction–customers are the ultimate judges o

f quality and we

have to constantly check and improve the ‘score’ that they give us

f trainin

g effectiveness–the training of our staff is an investment and we have to measure

how effective it is in terms of our future profitability

12TQM and JIT

A. Total quality management

Total quality management, or TQM, was fashionable in the 1980s. This often involved quality circles, groups of workers who were encouraged to contribute ideas on improving the products that they made. Some companies had quality circles of production workers who suggested better ways of organizing the production line.

Employee participation, for example getting employees to suggest improvements to production methods, as in total quality management, is a form of empowerment: employees have a voice in quality improvement, rather than just following managers? instructions. (See Units 2 and 3)

B. Kaizen

The TQM approach was designed to bring about gradual, step-by-step or incremental improvements in quality. Continuous improvement is what the Japanese call kaizen. An essential part of kaizen is gemba–…the place where things happen?. In manufacturing, this is, of course, the factory floor. The idea is that continuous improvements can best be made by the people directly involved with production.

C. Just-in-time production

Originating in Japan, and then adopted all over the industrialized world, TQM forms part of lean production, making things with the minimum of time, effort and materials. Instead of producing components in large batches, they are delivered or produced just in time (JIT), only as they are needed. Employees are empowered to correct problems on the spot. Things must be done right first time (RFT). There should be no reworking to correct defects on finished products.

Production is seen as a continuous process of sequential rather than isolated steps, and the production, or assembly line is laid out in a logical way. Stocks of components are kept to a minimum. Manufacturing organized in steps like this is flow production.

13Quality and people

A. Investors in people

There are models and framework that emphasize the human dimension in improving quality. Investors in People is a framework developed in the UK. It sets a level of good practice for training and development of people to achieve business goals.

The Investors in People Standard is based on four key principles.

a Commitment to invest in people to achieve business goals

b Planning how skills, individuals and teams are to be developed to achieve these goals

c Action to develop an

d us

e necessary skills in a well defined and continuing program directly

tied to business objectives.

d Evaluation outcomes, th

e results o

f trainin

g and development for individuals?progress

towards their goals and the goals of the organization as a whole.

B. The EFQM Excellence Model

The EFQM Excellence Model was developed by the European Foundation for Quality Management, a non-profit organization set up by leading European companies to …help European business make better products and deliver improved services through the effective use of leading edge management practice?.

In this model, people are very much part of the wider quality picture. It refers to company stakeholders, who are not only its employees, shareholders and customers but also the community as a whole.

14The management of change

A. Business process re-engineering

In the 1990s, business process re-engineering, or BPR, emerged. Inspired by a book by Michael Hammer and James Champy, consultants told companies not to bother with incremental improvement, but to abolish everything, go back to the drawing board and redesign all the business processes involved in producing something, whether a product or a service. They said that this redesign should be:

■fundamental: asking basic questions about what a process is meant to achieve

■radical: going to the root of things and ignoring completely how things were done before,

…like stating again with a new sheet of paper?

■dramatic: bringing about very big and sudden changes.

In the eyes of critics, BPR often meant delayering–removing management layers, perhaps resulting in job losses.

B. The benefits of BPR

For its supporters, there are some of the strengths of BPR:

a leadership: strong leadership is important; changes are imposes from above; there is visible

commitment from leader for change

b people management: fewer management layers mean larger, more challenging jobs

c policy an

d strategy: cleverer fit between th

e organization and its declared purpose and goals

d processes: mangers and employees gain improved awareness and understanding of key

processes

e customer satisfaction: clear focus o

f processes on the customer for existin

g products and

services

f business results: dramatic improvements for companies in crisis.

(The headings are from the EFQM Model – see Unit 13)

15Striving for perfection

A. Benchmarking and best practice

Benchmarking is the idea that a firm should find out which company performs a particular task best and model its performance on this best practice.

Companies talk about carrying out a benchmarking exercise. To do this, they b enchmark themselves against other companies.

Large companies can measure the performance of different department in relation to each other in an internal benchmarking exercise. Competitive benchmarking involves looking outside the company at how other companies in the same industry do things.

Functional benchmarking looks at how the same function such as manufacturing or personnel recruitment is done by non-competitors. Companies can learn a lot from firms who are not their direct competitors. For example, a train company has learned how to organize the cleaning of its trains better by looking at an airline organizes the cleaning of its planes.

One way of seeing how a competitor?s product is made is by reverse engineering–taking the product apart to see how it is made. The same principle can also be applied to services. This technique can also be used in benchmarking.

Note: ‘Best practice’ is usually uncountable, but you can also talk about ‘the best practices’ in a particular area.

B. Six sigma quality

Quality can be measured in terms of the number of defects per million parts, operations, etc. or example, one sigma equals 690,000 defects per million parts and two sigma means 45,00 defects per million. Even with two sigma quality, the chances of a manufactured product being defective are quite high.

Motorola was the first company to aim for six sigma quality. In manufacturing, six sigma quality is when there are fewer than 3.4 defects per million components. This idea can also be applied in areas outside manufacturing. In invoicing, for example, it means fewer than three or four mistakes per million transactions.

Six sigma quality has been taken up by several other companies.

And the ultimate goal is zero defects– no defects at all.

16 Strategic thinking

A . Strategy

A strategy (countable noun) is a plan or series of plans for achieving success. Strategy (uncountable noun) is the study of the skills, knowledge, etc. required to make such plans. Strategic success in a commercial organization id often measured in terms of profitability , the amount of money it makes in relation to the amount invested.

An important part of planning is resource allocation . This is the way finance, people and assets – equipment, buildings, know-how, etc. – are going to be used to achieve a particular objective .

A company ?s senior executives make strategic decisions or formulate strategy . Sometimes an organization will publicly state its main overall objective or vision in its mission statement.

Companies sometimes form strategic partnership , working together to achieve a specific strategic goal . For example, MG Rover entered a partnership with a Chinese car manufacture to enable it to produce and sell cars in Chine. A company may also make a strategic move , such as acquiring a competitor, designed to increase their market share.

B

. Companies and markets

17Competition

A. Competitors

The main competitors in a particular industry are its key player. Smaller competitors may be referred to as minor players.

■ cut throat ■ ferocious ■ intense ■ fierce

■ keen ■ low-key ■ stiff ■ tough

The usual pattern for a new industry is to have a large number of competitors: there may be start-ups– completely new companies – and there may be companies already established in other sectors that also want to get into the industry, perhaps by setting up a new subsidiary or business unit. (See Unit 19)

B. ‘Competing’ and ‘competitive’

Competing and competitive are adjectives related to …competition?. Two companies may produce competing products– products that compete with each other. A competitive product is one that has real and specific benefits in relation to others of the same type.

…Competing? also occurs in these combinations:

18Companies and their industries

A. Competitive forces

An important strategic thinker is Michael Porter. He defines the five competitive forces at work in any industry.

B. SWOT analysis

SWOT stands for strengths, weaknesses, opportunities, threats.

In formulating strategy, a company should look at its strengths and weaknesses in relation to its competitors. For example, a good sales team is strength and poor internal communication is a weakness.

The company should also look at opportunities and threats in its environment: the strength of competitors, government regulation, the way that society is changing etc. These are external factors. For example, a change in a country?s legislation on broadcasting might present an opportunity for a group that wants to buy a television company there. The change would probably also pose a threat to existing broadcasters.

The ways that a company organizes and combines its human resources, know-how, equipment and other assets are what Hamel and Prahalad call its core competencies. These are internal factors. (See Unit 7)

C. Be good at something

Porter says that competitive advantage can be based on:

■cost leadership: offering products or services at the lowest cost; this is one strategy to adopt in volume industries where competitors produce large numbers of similar products.

■differentiation: offering products or services that give added value in terms of quality or service compared to competitors.

■focus: using one of the above two strategies to concentrate on a niche, a specific part of the market with particular needs.

The danger, says Porter, is when a company does not follow any of these particular strategies and is stuck in the middle.

19Key strategic issues

A. Industries and their players

In some industries, like steel or tires, there are few companies: these industries are concentrated. Other industries are fragmented: for example there are millions of restaurants worldwide, and even the largest chain, McDonalds, only has a market share of less than one per cent in terms of all restaurant meals served worldwide.

If an industry has low entry barriers and is attractive because of its high potential profitability, there will always be new entrants. This was the case for Internet service providers at the turn of the century with a lot of companies offering this service.

Other industries, like steel, require massive investment in equipment, know-how, etc. – these are high entry barriers and new entrants to the industry are rare.

B. Mergers and acquisitions (M&A)

Some companies are very acquisitive, buying competitors in their industry or companies in other industries in a series of acquisitions or takeovers, which it may refer to as strategic acquisitions. Or a company may merge or combine as an equal with another company of similar size.

A company may also buy its suppliers and customer companies in a process of vertical integration.

The result of this may be an unwieldy conglomerate, a holding company with a large number of subsidiaries, which may not be easy to mange profitably as a group.

C. Make or buy?

Recent strategic thinking holds that conglomerates are not good. Many conglomerates have disposed of or divested their non-core business, selling them off in order to concentrate on their core business. This is related to the make or buy decision, where companies decide whether to produce particular components or perform particular functions in-house or to buy them in from an outside supplier. (See Unit 4)

Note: the nouns relating to ‘dispose’ and ‘divest’ are ‘disposal’ and ‘divestment’. They can be both countable and uncountable nouns. (Compare “divestment” with “investment”)

商务英语词汇大全(BEC词汇打印版)

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