Unit One
Ⅰ. Teaching Objectives
1.Let the students have a good understanding of business writing specifications and
requirements.
2.Enable the students to enumerate the major steps of writhing process.
Ⅱ. Teaching Difficulties
1. The definition of some major terms and concepts related to business writing.
EG: Expressive writing
Communicative writing
Business writing
2. Some techniques that are useful to solve possible writing problems.
Ⅲ. Teaching Methods
Discuss & Teaching
Ⅳ. Teaching Periods
4 periods
V. Teaching Content
（1）The importance of business writing
1. cost of poor communication
Difficult to read;
Waste the reader’s time;
May not produce the desired result
2. benefits of good communication
Save time;
Increase confidence;
Increase efficiency and effectiveness;
Build goodwill
(2) Art of writing
1. Purpose of the writer
⊙expressive writing
⊙communicative writing
2. Style & Manner of writing
⊙clarity
⊙plain style
⊙concision
⊙rhetoric
(3) Aspects of business writing
(4) Business writing process
1. planning
2. researching
3. organizing
4. composing
5. revising
6. editing and proofreading
Ⅵ. Teaching Assignments
Keys to In-class Exercise
1T 2F 3T 4T 5T 6F 7T 8F 9T 10F 11F 12T 13F 14T 15T 16T 17T 18F 19T 20T Keys to After-class Exercise
1.Expressive writing –Expressive writing is mainly concerned with academic
learning. It is personal and informal, employed to encourage comprehension and reflection on the part of the writer. Open-ended and creative, expressive writing is
a good way to start learning about a topic. The process of writing –a restless
cycle of inquiry, composition, and revision – pushes students and learners toward the true goals of higher education: critical thinking, creativity, analysis, synthesis, and informed judgment. In this view, then, writing is primarily about thinking and learning, not showing off what you already know. If a writing task teaches you nothing, assignment has been a failure.
https://www.doczj.com/doc/756695546.html,municative writing–By contrast, communicative writing is analytic,
formal and more or less impersonal. It presupposes that the writer already has considerable knowledge and understanding of the topic, and is writing to inform or to persuade a reader. It demands adherence to established conventions of tone, voice, diction, evidence, and citation; these conventions will vary according to discipline and type (e.g. memo, E-mail, business report, plan, and proposal, lab report, history paper, legal brief). Writers communicate their thoughts to others in writing via proper application of methods of Persuading and Informing.
3.Business–According to the lexical definitions, the term of business covers
operations of all organizations, not just confined to the commercial organizations.
Every organization or every business transaction (or dealing) requires communication –a phone call, meeting, letter, memo, oral presentation, formal report, contract, complaint or claim –and the success of the business dealings depends on the effectiveness of the oral and written communications. One of the clichés in business is that nothing happens until somebody sells something.
Communication is central in business because it is central in life: it establishes relationships, and makes human organization possible.
4.Business writing –It goes without saying that “business”covers an extremely
broad spectrum of entities and activities, and you probably also aware, at least intuitively, that “business writing”covers an equally broad spectrum of organizations and business activities. Therefore, when we talk about “business writing,” we’re talking about a great many different things. In other word, nobody reads business documents or writings for pleasure. Business writing differs from other writings in the following features:
?Purposeful–It solves problems, conveys information, calls for actions, records events and so on;
?Transactional (result-oriented) – Each writing or document must accomplish one specific task. If not, the writing is meaningless;
?Reader-oriented -- It focuses on the receiver, not the sender;
?Dynamic–Business writers are writing in the dynamic and changing business environments; and
?Economical – Time is money, and resources are limited. We must make full use of them, including time.
5.Writing process –The writing process consists of series of steps (of planning,
research, organization, composition, revision, editing & proofreading) carried out to complete a writing job in a definite order. It provides a framework to learn about business writing. Since writing is a recursive rather than linear business activities, it compels us to realize that writing is an ongoing, dynamic process.
Indeed, a piece of writing is never really finished –it’s merely delivered to a deadline.
Unit Two
Ⅰ. Teaching Objectives
1.Let the students learn what resumes are, and how to formulate a quality resume
for themselves;
2.Let the students study what resume cover letters are, and how to project
themselves right in the right content format;
3.Examine how to formulate other employment-related letters.
Ⅱ. Teaching Difficulties
https://www.doczj.com/doc/756695546.html,mon resume formats
2.Essential contents of resumes
3.The writing of Thank-you letter, Job rejection letter, Job acceptance letter and
Resignation letter.
Ⅲ. Teaching Methods
Teaching & Writing Practice
Ⅳ. Teaching Periods
6 periods
Ⅴ. Teaching Content
(1) Resume Writing
1. The definition of resume
A resume is a brief summary of one’s life history or the main events of his/her life, and gives a brief, factual summary of your qualifications beginning with the writer’s birth and listing his/her education background, work experience, professional accomplishments and hobbies.
A shorter and more generic definition of resume is: resumes are the sum total of the reasons you give a prospective employer to hire you.
2. Different meanings of the terms
⊙Bio Data
It is a document containing the history of one’s professional and academic career, skills and goal sets.
⊙The difference between a Curriculum Vita and a Resume
3. Common Resume Formats
⊙Chronological Resume
⊙Functional Resume
⊙Combination Resume
⊙Targeted Resume
4. Five primary goals of good resume
Cut the clutter
Catch the eye
Sell your skill
Direct the reader your way
Get you to the next step
5. Essential Contents of a Resume
⊙Identification (Personal Data)
⊙Objective
⊙Qualifications
⊙Work experience
⊙Achievements
⊙Publications
⊙References
(2) Resume Cover Letter Writing
1. The definition of a resume cover letter
A resume cover letter introduces your resume and covers points that the resume does not. It is a well-written outline, with a brief summary of who you are and what you are doing, and what you want to do for the prospective employer.
2. Types of Resume Cover Letter
3. Content Format of a Resume Cover
First Paragraph——Why you are writing
Middle Paragraph——What you have to offer
Concluding Paragraph——How you will follow up
(3) Other letters concerning employment
1. Follow-up Letter
2. Thank-you Letter
3. Job Rejection Letter
4. Job Acceptance Letter
5. Resignation Letter
6. Farewell Letter
Ⅵ.Teaching Assignments
Keys to In-class Exercise
1F 2T 3T 4T 5T 6F 7F 8T 9T 10T
11F 12T 13T 14T 15T 16T 17T 18T 19T 20T
Keys to After-class Exercise
https://www.doczj.com/doc/756695546.html,mon resume formats –p.21
2.Essential contents of a resume - p.22
3.Resume objectives - p.23
4.Types of resume covering letters - p.25
5.Content format of a resume cover - p.26
6.Five important tips for writing a good cover letter p.27
Ⅶ. Supplementary Materials
Useful expressions related to resume cover letter writing:
(1) Reference to advertisement
1. I am writing in response to the position you advertised in the Nov. 9 issue of China Daily.
2. I am interested in the post you advertised in yesterday’s China Daily.
3. I am submitting my resume in response to your advertisement which was issued in Nov. 9.
4. I should like to apply for the position of which you advertised in the Nov. 9 issue of China Daily.
5. I read your advertisement …… with interest.
6. I noted your advertisement for ….. in …..
7. Your advertisement in ……. Seems a good match for my qualifications/ credentials/ background…
8. I should very much like to be considered for the post of which was advertised in……
9. I see from your advertisement in …… that ……
10. The job which you described in your advertisement in the Nov. 9 issue of China Daily is one for which I think I can show you some excellent qualifications.
11. I am looking for a job as ……, and would be grateful if you would consider me for such a post in your firm/ company./ university/ institute
12. I am writing to inquiry about possible position as ……, my colleague/supervisor/friend……, suggested I contact you.
(2) Brief summary of qualifications or credentials (with reference to position requirements)
1.I am a graduate of …… with a degree in ……
2.As you can see from my resume, I hold a degree in ……
3.My qualifications include…..
4.My strength is in ……
(3) Enclosure explanation
1.Please find enclosed my resume, which highlights…..
2.Please review the enclosed resume.
3.The enclosed resume will provide you with ……
4.Enclosed is my resume which contains details of …..
(4) Salary expectations (optional)
1. My salary expectations are in the range between …and …
2. My compensation requirements are in the $ … to $...
(5) Request for response or contact information
1.Thank you for your time and consideration, and I look forward to hearing from
you shortly.
2.I appreciate your consideration, and I look forward to the opportunity to have an
interview.
3.Thank you for taking the time to review my resume.
4.Should you be interested in my qualifications/ credentials/ background, I would be
pleased to meet with you.
5.I look forward to hearing from you and I do hope I shall have the opportunity of
an interview.
6.I welcome the opportunity to talk to you at your earliest convenience.
7.I can come for an interview at any time convenient to you.
8.I can be reached by telephone/ E-mail/ ……
Application for entry to a university.
●I am writing to ask whether you could send me some information about your
university and for the application forms.
●I am writing to you in the hope that I may obtain an opportunity to do
graduate/ postgraduate study in your university.
Application for scholarships/ assistantships/ memberships
●I am thinking of applying for the scholarship of your institute. I would be
grateful if you would let me know how I should go about it.
●I am writing to apply for membership of your club. Would you be kind
enough to let me know the facilities you provide?
●I should be pleased if you could let me have details of any teaching
assistantships in electric engineering.
●I should like to apply for one of the scholarships that your university may be
offering to students from other countries. Would you please send me the necessary application forms and any further details about the scholarships?
Unit Three
Ⅰ. Teaching Objectives
1.Let the students have a general knowledge about the basics of business memo and
letter writing.
2.Discuss the writing qualities of message formation.
3.Examine short document writings.
Ⅱ. Teaching Difficulties
1.The format of a business memo
2.8 C’s for message formation
Clarity correctness concreteness completeness
Consideration courtesy conciseness coherence
Ⅲ. Teaching Methods
Teaching & Practice
Ⅳ. Teaching Periods
4 periods
Ⅴ. Teaching Content
(1)Basics of Memos and Business Letters
1. The definition of Memo
A memo is a short note written as a reminder.
2. Format of a business memo
⊙Heading Segment
Memorandum/ Memo
TO:
FROM:
DATE:
SUBJECT:
⊙Body Segment
Opening paragraphs
Discussing paragraphs
Closing paragraph
(2)The 8 C’s for message formation
1.clarity
2.correctness
3.concreteness
https://www.doczj.com/doc/756695546.html,pleteness
5.consideration
6.courtesy
7.conciseness
8.coherence
(3)Writing Short Documents
Ⅵ. Teaching Assignments
Keys to In-class Exercise
1T 2F 3T 4F 5T 6T 7T 8T 9T 10T
Keys to After-class Exercise
1.Clarity - The baseline of workplace writing is clarity, particularly in international
communications. Letters must be clear in what they say. Clarity is a presupposition for other prescriptions, and is stressed by management theorists, gurus and practitioners. It involves a conscientious effort to ensure that our writing to both internal and external customers is as dear and easy to understand as possible. All writing advice has boiled down to one sentence; be succinct.
Keep your message short and to the point.
Good writer build ideas from sentence to sentence. The simple declarative sentence is the easiest way to process information. Sentences that differ from that simple structure may cause readability problems. The trick is to use conversational tone for your business writing because language used in letters and emails was supposed to be modeled on everyday speech of well-educated person, without slipping into vulgarities.
2.Correctness– Correctness is all about making it right. Letters filled with errors
are distracting. Readers get so distracted by misspelled words and poor grammar that they miss the point. If you send a letter that’s filled with mistakes, your real message is that you are sloppy and careless. So, correctness is primarily concerned with the mastery of English grammar. This is no surprise. With a clear understanding of the fundamentals of grammar, one has a solid base on which to continually refine one’s knowledge of grammar.
Allied with this competence is the mastery of the mechanics of writing. Again,
this is no surprise. The ability to form coherent sentences and paragraphs is essential for great writing. One can also develop powerful skills such as predominantly using action words, delimiting subject matter within each paragraph, editing one’s writing so it read smoothly, and so on.
3.Concreteness –Concreteness is about making it concrete rather than abstract.
Concrete and abstract patterns of language reflect an author’s word choice.
Abstract words (for example, “wisdom,”“power,”“beauty”and “dedication”) refer to general ideas, qualities, or conditions. They represent an abstract or intangible concept. Concrete words name material objects and items associated with the five senses –words like “rock,”“computer,”“operating manual”and “basketball.” They are objects and substances that exist physically. Both abstract and concrete languages are useful in communicating ideas. Generally you should not be too abstract in business writing. It is best to employ concrete words, naming things that can be seen, touched, smelled, heard, or tasted in order to support generalizations, topic sentences, or more abstract idea.
Abstractions may be interpreted somewhat differently from one reader to the next and therefore may not always be appropriate for business writing for external audiences. Concrete nouns, however, help to convey specific detail and communicate facts rather than impressions.
https://www.doczj.com/doc/756695546.html,pleteness - Your responsibility as a communicator is to plan, shape and
assemble your outgoing message and information so that it will be complete. The opposite side of complete message and information is incomplete. Let’s assume in a case where your decision was made based the incomplete message and information, and then what would happen? You either mightn’t get there or suffered a loss because of poor, deficient, distorted information and message. A complete message or information prevents a poor impressions and unwanted outcome, and saves time for the reader. Unnecessary letters add up to unnecessary time and costs.
5.Consideration – Consideration is all about adaptation (writing in you customers’
shoes). The styles of a memo and letter should be adapted to the reader and the subject. To superiors it should be respectful and deferential; to inferiors, courteous; to friends, familiar; to relations, affectionate; to children, simple and playful. On important subjects it should be forcible and impressive; on lighter subjects, easy and sprightly; in condolence, tender and sympathetic; in congratulations, lively and joyous.
At some point in our lives, most of us have received an angry letter. Your letters may have come from a jilted lover, an ex-spouse and an angry relative, a creditor.
What did you feel after reading those angry letters? You may feel ashamed, guilty and threatened, right? In business, letters filled with angry, blaming statements will alienate your customers, suppliers, any neutral decision-makers, mediators, hearing officers, or judges. Sarcastic, threatening and intimidating letters will create negative emotions in your clients’ memory bank. So if you’re tempted to fire off a letter, you may trigger a negative sympathy factor among your customers. It won’t do good to you and your business at all.
Chapter 1 Introduction to Business Writing I Teaching Objectives: Students will be able to 1. Learn the functions and basic pattern of business writing; 2. Aware the criteria for effective business writing; 3. Master the effects of information-communication in business writing. 4. Learn the basic patterns of business writing II Contents: 1 Topic: An Overview of Business Writing 2 Key words: functions criteria effects patterns 3 Function: Understand why practical writing is so important and what business writing is. III Procedure: 1.1 Introduction Q: Why the ability to write effectively is a valuable business asset? ? A great deal of business is transacted in writing. ?Effective business writers can promote good relations with customers, employees and the general public. Then they can help to increase their company’s sales and profits. ?Proficiency in writing gives one a personal advantage in business; and contributes substantially to one’s self-confidence. 1.2 Functions of business writing ★To inform: you explain something or tell readers something ★To persuade or request: you want the reader to act. The word “request” suggests that the action will be easy or routine; “persuade “suggests that you will have to motivate and convince the readers to act. ★To entertain ★To build goodwill: you create a good image of yourself and of your organization- the kind of image that makes people want to do business with you. Most messages have multiple purposes. When you answer a question, you’re informing, but you also want to buil d goodwill by suggesting that you’re competent and perceptive and that your answer is correct and complete. In a cla ims adjustment, whether your answer is yes or not, you want to suggest that the reader’s
商务英语写作复习题 1．建立业务关系的信函 ●信息来源（告知对方你是从何渠道了解到对方的） ●对你的公司做简单介绍（公司的业务范围，稍稍“宣传”一下你公司的 产品和服务。 ●写信的目的（你想与对方做什么生意，比如，想购买对方的产品，推 销你自己的产品，想与对方建立合资公司等）。 ●表达与对方合作和早日收到回复的愿望。 Sample Letter May 10, 2003 Dear Sirs, We have obtai ned the name and address of your corporation from the Commercial Counselor’s Office of your Embassy in our country, through whom we learned that you are the manufacturers and exporters of bamboo products. We are very pleased to communicate you for the possibility of trading together. We have been in business as importers of general merchandise since 1965 and can particularly boast of having vast and wide experience in the business line of bamboo products. Our bankers are Guarantee Trust bank, Holland, from whom you will be able to get any information you may require concerning our business character and financial standing. We should appreciate it if you would let us know your trade terms and forward us copy of your catalogue or helpful literature and your latest price list. We look forward to the pleasure of hearing from you soon. Yours faithfully 2．订购函 你公司准备向某公司订购一批产品。请你写一封订购信，其内容应
考评方式与标准 一、考评方式： 《商务英语写作》课程考核分两部分：形成性考核和课程终结性考试。课程总成绩采用百分制，形成性考核占课程总成绩的20%，课程终结性考核占80%。总分60分为及格。 二、考评标准 （一）形成性考核的基本形式及考核方法 形成性考核占总成绩的20%，共20分。包括以下几方面的内容：1. 记分形成性作业 4次占形成性考核成绩的60%，共12分。重点考核学生对教学重点、难点的理解和掌握程度,综合4次作业评总得分。 2. 学习方式考核 占形成性考核总成绩的20%，4分 出勤占2分，学习笔记占2分，开学初由老师推荐自学范围，第十六周上交学习笔记.重点考核学生自主学习的能力和效果、要求记录学习时间、学习内容、学习方式、掌握知识程度，对难点、重点以及疑难问题的理解。 3. 参加小组的活动情况 占形成性考核总成绩的20%，4分 4. 形成性考核检查要求 所有成绩必须在十八周交到国家开放大学（广州）。需提交的材
料包括形考记录表、形考原始资料和录入成绩光盘。 （二）课程终结性考核的基本形式及考核方法 1. 终结性考核的基本形式 课程终结性考核成绩占课程总成绩的80%。国家开放大学（广州）负责课程考试命题工作，包括编制考试说明、命题、制卷和制定评分标准等。考试与阅卷评分等均由国家开放大学（广州）具体组织实施。 终结性考核内容为通知、备忘录和商务信函的写作，考试时间为90分钟，可以携带一本正规的英英词典。 2. 教材 指定教材为《实用商务英语写作》(Practical Business Writing)（中国人民大学出版社，邬庆儿主编，2012年4月第一版）参考教材《商务英语写作实例精解》（外语教学与研究出版社Shirely T aylor编著）以及A Communicative Approach to Business Correspondence in English （《剑桥商务英语写作教程》，Andrew Littlejohn, Cambridge University Press） 3. 具体考核内容及评分标准 （1）考核内容
《商务英语写作》教学大纲 一、课程性质、任务和基本要求 1．课程性质 《商务英语写作》是商务英语专业的专业核心课程，也是文秘、国贸等涉外专业的重要选修课程，旨在培养学生英语五项技能中的英语写作能力。此课程涵盖了商务英语基本写作类型、写作规、写作格式和写作方法，课程容与现实商务生活紧密结合，既提供各种实例，又设计了一体化的实训，训练学生用英语有条理地组织商务信息，起草规得体、条理清晰的商务文书，合理利用商务交流中的礼节和技巧，建立有效的商务沟通。 2．课程任务 开设本课程旨在使学生对商务情景中最常见和最常用的各种应用文的用途及格式有一个总的了解，使其不仅能熟悉商务文体的各种惯用英文表达法，而且能广泛增加有关商务知识，并在模拟及实景中运用这些知识进行商务交际。 3．基本要求： 充分利用教材中的商务材料以及老师所给的案例，并结合所学商务知识，与现实商务活动进行多种形式的联系，提高学生对各种商务写作材料的准确理解和把握。经过反复学习、模仿和套用，掌握商务应用文的书写规律和方法，逐渐学会撰写各类商务应用文，力求语言正确，表达得体，在实际操作中活学活用。 二、学时分配建议 本课程教学总时数为66课时，具体学时分配可参见下表。 学时分配建议表
三、教学目标： 1．课程能力目标： （1）能够根据招聘广告并结合个人实际情况，熟练撰写英语求职信、应聘信、求职追踪信和个人简历等求职类文书 （2）能够运用商务交际中的礼节和技巧，撰写英语邀请函、感信、祝贺信等常见社交类文书 （3）能够规地起草英语启示、通知、备忘录、商务报告、会议纪要等常用公务文书（4）能够比较规地撰写英语名片、简章、商品使用说明书、推销函等主要商务宣传文书 （5）能够正确、得体地处理询盘信、发盘信、还盘信、订单与合同等常规外贸商务函电。 2．课程知识目标 （1）掌握英文求职信、应聘信和个人简历的基本格式和主要容； （2）了解英文书信的基本格式和不同书信类型的写作特点；
商务英语公司简介填写模版 使用方法：按照括号中提示填写相应的英文即可。 模版A： Established in (成立年份), (公司英文名称) is a manufacturer (生产兼贸易，可用manufacturer and trader) specialized in the research, development and production of (公司主打产品). We are located in (公司所在城市), with convenient transportation access.All of our products comply with international quality standards and are greatly appreciated in a variety of different markets throughout the world. If you are interested in any of our products or would like to discuss a custom order, please feel free to contact us. We are looking forward to forming successful business relationships with new clients around the world in the near future. 对应中文翻译： ABC公司成立于XX年，专业生产XXX产品，集产品研发和生产于一体。我公司地处XX 市，交通便利。我司所有产品采用国际质量标准，产品远销海外，享誉海内外众多市场。 如果贵司对我们任一款产品有意或有订单意向，欢迎随时联系我们。我们期待与全球客户携手合作，共创未来。 模版B： Established in （成立年份）, （公司英文名称）is a professional manufacturer and exporter that is concerned with the design, development and production of(行业产品). We are located in (公司所在城市), with convenient transportation access.All of our products comply with international quality standards and are greatly appreciated in a variety of different markets throughout the world. We have over (员工人数) employees, boast an annual sales figure that exceeds USD (销售额) and currently export(出口比例) of our production worldwide. Our well-equipped facilities and excellent quality control throughout all stages of production enable us to guarantee total customer satisfaction. As a result of our high quality products and outstanding customer service, we have gained a global sales network reaching(主要出口国家). If you are interested in any of our products or would like to discuss a custom order, please feel free to contact us. We are looking forward to forming successful business relationships with new clients around the world in the near future. ABC公司成立于XX年，专业生产和出口XXX产品，集产品设计、研发和生产于一体。我公司地处XX市，交通便利。我司所有产品采用国际质量标准，产品远销海外，享誉海内外众多市场。
《商务英语翻译》课程标准 适用专业：商务英语专业课程编码：TA0B28 开设时间：第5学期课时数：72学时 ? 一、课程概述 本课程旨在传授翻译理论知识及实用的翻译方法和技巧，培养学生独立完成英汉翻译任务。课程是翻译理论为基础，结合实际的典型翻译例文向学生传递实用的翻译技巧，与此同时培养学生的举一反三的能力，最后通过实际的翻译任务锻炼学生的实际翻译能力。 课程设计从商务英语教学的实际需要入手，结合基本的翻译理论、方法以及实际外贸业务对英汉翻译的专业知识需要，在比较全面的介绍英汉翻译知识的同时也为学生补充了大量实际有用的专业翻译方法和技巧，使学生不仅对英汉互译有进一步的学习，同时也可以将所学翻译技巧充分运用于实际工作，从而真正做到学有所用。 坚持以高职教育培养目标为依据，遵循“结合理论联系实际，以应知、应会”的原则，以培养锻炼职业技能为重点。注重培养学生的翻译理论灵活运用能力和翻译实践能力。把实践和创新素质的培养贯穿于教学中，采用翻译任务独立完成等方式注重发展学生独立思维和专业应用能力。培养学生在翻译过程中分析、解决实际问题的能力。 ?
二、课程培养目标 1.方法能力目标 （1）熟悉英语翻译的理论知识。 （2）掌握翻译的标准和原则。 （3）熟悉各种商务文体翻译的过程。 （4）了解译者的工作原则和职业操守。 2.社会能力目标 （1）能够处理对外贸易企业的日常涉外文件翻译。 （2）能够对外贸企业各种函电进行专业翻译。 （3）能够做到对外贸易工作过程中的陪同口译。 3.专业能力目标 （1）熟练掌握词义的选择和引申、词类转译法、增词法、省词法、被动结构的译法和正反、反正的译法。 （2）掌握各种名词性从句的译法、长句的译法和直译、意译法。 （3）能够熟悉掌握商业名片的翻译、标识的翻译、公司介绍的翻译、产品说明书的翻译、商业广告的翻译、商务函电的翻译、外贸单证的翻译等各种实用商务文体的英汉互译。 （4）熟悉各种实用文体的翻译技巧和典型句型，能够在词典的帮助下独立翻译各种基本实用商务文体。
《商务英语写作》课程教学大纲 课程名称：商务英语写作（英文） Business English Writing 课程性质：必修课适用层次：专升本 学时：80 学分：5 一、课程的作用、地位和任务 1、课程作用 本课程是商务英语/英语（方向：外贸英语）专业的一门重要课程.培养学生掌握商务英语写作的基础知识,商务英语书信的基本格式和写作技能,了解主要的商务英语写作类型, 提高商务英语书面表达能力, 为毕业后成为适应社会需要的应用型涉外商务工作者打下良好的基础。 2、教学方法 以课程讲授、案例分析法和课堂训练法为主, 辅以大量的课外练习。 3、课程学习目标和基本要求 1）学习目标 通过学习商务英语写作, 学生应能独立撰写一般的英语商务函件(包括电子邮件)和简单的业务报告等，意思表达清楚，用词恰当，无重大语法错误。 2）基本要求 能够熟练使用基本的商务英语写作方法和技巧, 在规定时间内写出语法无重大问题、用词恰当、条理清楚、符合国际标准的商务英语信函和业务报告等。 4、课程类型：专业课 二、课程内容和要求 第一部分英语写作基础 教学要求：英语的基本写作知识和写作要求 第二部分商务书信写作 教学要求: 各种商业书信和业务报告的写法和形式, 重要的表达形式, 内容及格式等 教学内容： 第1章查询信 第2章复查询信 第3章销售信 第4章订购信 第5章催款信 第6章付款信 第7章投诉信 第8章复投诉信 第9章求职信 第10章查证信 第11章证明信 第12章社交信：便签和电子邮件 第13章会议记录 第14章通告 第15章业务报告 第16章年度报告 第17章业务建议及方案
第18章合同 第19章说明书 三、学时分配表 四、考核内容及要求 1. 考试形式：闭卷笔试 2. 考试内容：考核学期所教内容，包括英语写作基础知识和商业信函、业务报告等的写作知识及其格式等。要求在规定时间内写出语法无重大问题、用词恰当、条理清楚、符合国际商务标准的商务英语信函和业务报告等。 3．考试题型：填空（例如表格填空）题、选择题、信函写作、说明书写作、业务报告写作等等中短篇的商务文本的写作题型。难度从易到难，分值随之提高。 五、课程参考资料 1、教材：《新编商务英语写作》（一、二）总主编：虞苏美主编:张春柏，高等教育出版社（2005.2） 2、参考书： （1）《英语写作手册》，丁往道等编写，外语与研究出版社 （2）《商务英语写作》，羡锡彪主编，高等教育出版社，2009 六、说明 1. 该课程属于实践性极强的教学，需要布置大量的课外作业加以实践；
Establishment of Correspondent Relationship Letter 1 (Letter from a Foreign Bank Suggesting the Establishment of Correspondent Relationship) We are a bank recently incorporated and established in the CCC Republic, wholly owned by citizens of the CCC Republic. We commenced our operation on Sept. 7, 1965 with a capital of US$ 10,000,000.00 fully paid. We have been receiving a number of requests from our customers to open irrevocable letters of credit or
to make remittances by mail and by cable in favour of beneficiaries in China. Until now we have been advising these transactions to you through our London correspondent, DEF Bank Ltd. , who has been acting as our reimbursing bank. Accordingly, it has long been our intention to establish direct correspondent relations with you in order to facilitate the handling of the above-mentioned transactions. Should this be agreeable to you, we will arrange for our Authorized Signatures and Telegraphic Test Key to be forwarded to you. We should be grateful if you would inform us too of the names of the banks to whom you would want us to remit the cover for our transactions, particularly for those expressed in Pound Sterling, U. S. dollars and Swiss francs. In order to acquaint you with the
《电子商务英语》课程标准 一、课程概述 （一）课程简介 《电子商务英语》是电子商务专业开设的一门专业拓展课，主要通过专业英语工具学习把握电子商务发展新动态，为学生从事跨境电子商务打下外语基础。 （二）课程的性质及定位 本课程的主要任务是通过本课程的学习，使学生应掌握电子商务的专业英语词汇，能读懂英文的专业资料并能达到一般专业知识的英汉互译水平，将学生培养成为复合型人才，为他们今后走上工作岗位从事实际工作打下必要基础。 （三）适用专业或年级 本课程适用于电子商务专业3年级学生学习。 （四）学时学分 本课程4学分，完成教学的总学时数为64学时，其中讲课40学时，课实训24学时。 （五）课程归口系部 本课程归口系部为商贸管理系。 （六）先修课程与后续课程 先修课程：大学英语 后续课程：跨境电商 （七）课程教学设计思路 本课程是通过行业企业广泛调研，根据电子商务专业人才需求的调研结果， 课程组与行业企业专家共同开发设计。按照电子商务人才培养标准，以高技能型人才为培养目标构建课程学习容。 二、课程教学目标 通过本课程的学习，使学生具备一定的专业英语听说读写能力，掌握基本的电子商务专业领域英语词汇，能阅读英文的专业资料，并且具有用英语进行电子商务交流的能力。
具体目标如下： 1.知识目标 ?了解电子商务发展方向和动态; ?掌握基本的电子商务专业领域英语词汇； ?认识和理解本课程在专业学习中的重要性。 2.能力目标 ?能够阅读英文的专业资料； ?有一定的英汉互译水平; ?能进行跨国电子商务交流。 3.素质目标 掌握现代公关理论和技能,涉外电子商务法律、经贸、和工商业务等方面的知识与法规，熟悉电子商务业务及语言交流规,具备良好的业务素养和综合能力。 三、教学容和要求 (一)课程学时分配 章次教学容学时分配 1 初识电子商务 6 2 电子商务平台 6 3 网络营销8 4 在线支付8 5 客户服务8 6 移动电子商务 6 7 电子商务竞争 6 8 谨防网络陷阱 4 9 电子商务物流 6 10 网上创业 6
I Fashion Co.Ltd. 6 2 1 – 1 2 # Student’s Apartment Business College of Shanxi University Taiyuan City, Shanxi Province China 9 May 2011 Mr. Rabbit: Sales Manager Empire Typewriters 190C Happy Street New York America Dear Mr. Rabbit Re: Office Furniture Details Thank you for your letter of May 8. We are grateful to you for your interest in our office furniture. In reply to your inquiry in your last letter, we hereby send you our illustrated catalogue and price list with details as follows. 20 Solid Wood Desks @ RMB 1,000 RMB 20,000 20 Office Swivel Chairs @ RMB 300 RMB 6,000 20 Solid Wood Bookcases @ RBM 1500 RMB 30,000 RMB 56,000 Less 15℅ discount for payment within 30days RMB 8,400 TOTAL RMB 47,600 The above quoted price includes transportation and insurance. Please note that this quotation is subject to acceptance within three weeks, we can guarantee delivery five days of receipt of a firm order. We look forward to your order and long-term cooperation with you. Yours sincerely for I FASHION
中职学段：《商务英语阅读》课程标准 一、课程名称 商务英语。 二、适用专业 既可适用中高职衔接的中职商务英语专业，又可适用于中职商务英语专业。 三、课程性质 本课程是中高职衔接的中职教育商务英语专业设置的一门专业核心课程，也是一门项目课程和技能训练课程。该课程是在中职阶段培养学生的英文阅读习惯，训练阅读技巧，扩大商务知识面，。课程为后续的高级商务英语课程的学习打下基础。 四、课程设计 （一）设计思路 本课程按照“以任务为导向，能力为本位，以在体验中学习语言、提高商务交际能力为目的”的总体设计要求，利用大量真实、生动的素材，运用任务式、体验式的教学活动设计，增强了课程内容与职业岗位能力要求的相关性，使学生在掌握语言技能的同时，了解现代国际商务的现状，提高学生的就业能力，也解决了以往由于缺乏真实的商务活动而导致理论与实践分离的难题。 本课程的素材涉及日常生活和商务活动，包括商务交际、商务职场、客户接待、商务会议、客户服务、商务旅行、公司简介、市场营
销、网络等主题。通过每个主题的学习，学生能够掌握相关的商务词汇和商务概念；阅读并理解一些与商务有关的文章；理解文化差异并掌握基本的商务沟通技巧；能够用英语进行口头及书面的商务交际，为后续学习和就业打下坚实的基础。 （二）内容组织 中职学段商务英语课程内容组织见表2-3。 表2-3 中职学段商务英语课程内容组织
五、课程教学目标 知识目标： ?掌握基本商务词汇与商务概念知识 ?阅读并理解与商务有关的文章的方法和技巧?理解文化差异并掌握商务沟通技巧 ?能够用英语进行口头交际以及处理问题 ?用英语进行书面的商务沟通和交际 专业能力： ?听懂商务会话的能力
《商务英语》课程标准 一、课程基本情况表 二、课程性质 本课程为商务英语专业必修课程。 三、课程定位 1．本课程在专业课程体系中的地位作用 本课程是商务英语专业的必修课程，它是在学生掌握英语听、说、读、写技能的基础 上，增加了商务情景下商务英语的运用，为学生学习其它涉外商务专业课程打好英语基础。 2．本课程与职业岗位工作的关系 本课程更大程度上体现了学习与职业的挂钩，传统英语已经远不能满足现代职业岗位 对于多功能人才的需求，尤其是在对外贸易日益频繁的情况下，因此，商务英语也就应运 而生，将语言与专业岗位有机融合，更好的适应了社会的需求。 3．本课程对职业素质养成与职业能力培养的作用 本课程是英语语言能力与国际贸易、商务函电等专业课程的有机融合，使学生的职业 素质和能力进一步加强，让学生在日后的工作中具有更强的职业竞争优势，更加适应现代 社会对复合型专业人才的需求。 4．本课程与前、后课程的关系 本课程以基础英语知识和技能为根本依托，要求学习者熟练掌握英语语言及技能运用 的基础上，强化商务知识和商务技能的学习和运用，学习者需把商务知识和英语语言的运 用融会贯通，同时该课程与其它专业课程也相辅相成，互为基础，对于基础英语和专业课 程起着承上启下的作用。 四、课程设计思路 1．以就业为导向、能力为本位、职业实践为核心的设计思路 本课程本着以学生为中心，充分考虑学生的特点和专业需求，以就业为导向，以“必 需， 实用，够用”为度，以培养学生的综合能力为本位，以职业实践为核心，以培养高素质的 劳动者为目标，以适应当代职业教育和岗位需求的发展与需要。 2．以理论联系实际、知识点与技能点相结合的设计思路 本课程应创设仿真商务环境，就所需掌握的知识点与技能点进行典型教学，有针对性
《商务英语写作》课程标准 课程名称：商务英语写作 课程类别：专业必修课 教学学时：32 课程学分：2 先行课程：基础英语，商务英语，英语写作等 适用专业：英语专业（商务方向） 参考教材：1、《商务英语写作实例精解（第七版）》，外语教育与研究出版社，2014年3月（主编：Shirley Taylor） 2、《商务英语写作（修订版）》，外语教育与研究出版社，2013年8月（主编：胡英坤，车丽娟） 3、《成功商务英语写作（第9版）》，北京大学出版社，2011年1月（主编：（美）柯林） 4、《商务英语写作》，外语教育与研究出版社，2014年8月（主编：蔡运荃，张文波） 一、课程性质 《商务英语写作》是英语专业（商务方向）学生的专业必修课程，旨在培养学生英语五项技能中的英语写作能力。该课程强调综合知识与实践相结合，突出商务写作能力的培养。此课程涵盖了商务英语基本写作类型、写作规范、写作格式和写作方法，课程内容与现实商务生活紧密结合，既提供各种实例，又设计了一体化的实训，训练学生用英语有条理地组织商务信息，起草规范得体、条理清晰的商务文书，合理利用商务交流中的礼节和技巧，建立有效的商务沟通。 二、课程目标 《商务英语写作》是一门实用性相当强的课程，此课程以真实的商务情景为蓝本，以日常商务工作目标为导向，旨在培养学生的商务英语写作能力，提高学生通过书面的形式进行跨文化交际的技能。本课程各模块均围绕学生精心设计，体现“在现实的商务场景中学商务写作知识”的理念。通过本门课程的学习，能为其将来从事一般性商务工作及进一步的国际贸易专业学习打下基础。 本课程的培养目标是培养学生熟练运用语言的能力和商务英语写作的实践能力之上，使他们在毕业后能较好较快地适应商务工作，成为商务工作的合格人才。 1.知识目标 （1）了解英文书信的基本格式和不同书信类型的写作特点； （2）掌握英文求职信、个人简历的基本格式和主要内容； （3）掌握英文备忘录、商务报告、会议纪要等常用公务文书的格式和要素； 2.素质目标 各项目锻炼同学们交流、合作、竞争、分析、总结等方面的素质。 3.能力目标 （1）能够根据招聘广告并结合个人实际情况，熟练撰写英语求职信、个人简历等求职类文书。 （2）能够运用商务交际中的礼节和技巧，撰写英语邀请函、感谢信等常见社交类文书。
Part One Business English & Business English Writing Principles Unit 1 What & How to Learn in Business English 我们学生学习商务英语，往往不知怎样学，学什么很迷茫。下面，我们就着重谈一谈怎样学习商务英语这一问题。 一、掌握商务英语语汇句型，熟悉商务英语篇章 既然商务英语包括众多的领域，那么，学习者该从哪些方面人手呢?有些商务英语学习者参加了正规院校的商务英语课程或参加过社会力量办学的商务英 语短期课程的学习，但仍觉得对商务英语了解甚少。有的学生参加商务英语课程只是为了参加BEC这样的商务英语考试。考试通过获得了合格证书，他们仍然觉得还没有入商务英语的门。这种现象非常普遍。有的学生尽管拿到了BEC考试证书，通过的级别也高，但是，在实际的国际商务活动中仍然感到力不从心，其主要原因就是商务英语基础不牢，国际商务的有关知识贫乏。 所以，学习商务英语首先要从英语语言基础入手，由于商务英语涉及到英语的听、说、读、写、译，商务英语学生必须在这些方面有一定的基础。提高听、说、读、写、译水平最根本的办法就是要掌握尽可能多的商务英语词汇、短语、句型和商务英语习惯表达法。商务英语的学生都有一定的英语基础，但对有关商务的词汇、短语、句型掌握得不多，对商务英语语篇不熟悉，因此，首先应该从商务英语词汇等方面开始。下面，就让我们来看一看商务英语词汇等方面的特点。 1、商务英语词汇 英语词汇多达几十万，并且词语表义较为灵活，对上下文的依赖也较大。如，“board”一词，本义为“木板”，但在不同上下文中，可以表示“车”、“船”、“伙食”、“会议桌”、“委员会”等。而在商务英语中，“board”往往用来表示“董事会”，如，“chairman or president of the board”（董事会主席或董事长）；或者，它经常用在FOB (Free on Board，离岸价，船上交货价)价格术语中，意思是“船”。 在商务英语中，有着许多通过引申、转换、添加等手段而获得的有别于普通英语词义的具有“新义”的“旧词”。例如： literature 在普通英语中，它表示“文学”；而在商务英语中，它则表示“printed matters, including leaflets, instruction, product catalogue, price list, etc. (文字宣传资料，诸如产品说明书、产品目录、价目表等)”。e.g. In order to market our new product，we have printed fine literature．(为了推销新产品，我们印了精美的宣传资料。) claim 在普通英语中，它的意思是“要求，认领”；而在商务英语中，它则表示“demand or request for a thing considered one’s due (索赔)”。e.g. We claimed on that shipping company for the loss involved．（我们
商务书信开头和结尾常用句式 We received your letter of May15 in which you inquired about recent training programme conducted for our office personnel. 我们收到了你们5月15号的来信，信中你们询问我们办公室人员最近的培训计划。 We want to welcome you to the Hobby supplies family of satisfied customers. 我们欢迎你们成为对Hobby Supplies满意的客户的一员。 Thank you very much for your order of March 17, #209, which arrived today. 我们今天收到了你们3月17号的209号订单，非常感谢。 We were happy to receive your request to stock our Precision Watch Line. 我们很高兴收到你们对系列“精确手表”的垂询。 We were sorry to hear that our #209 bicycle did not meet your expectations. 很抱歉听说我们209号自行车没有令你们满意。 I’m the manager of … We’re one of the largest chains in the retail food industry with 432 stores and 45000 associates. 我是某公司的经理。我们是最大的零售食品店之一，拥有432个商店和45000名雇员。 I am writing to ask your help with an expensive problem faced by this company… 我写信想要求你们帮忙解决我们公司面临的一个重要问题…… A client of yours,XXX suggested that I contact you to request a favor. 我是你们的一个客户，XXX建议我和你们联系，请求帮助。 I am glad to confirm that… Further to our telephone conversation… 结尾用语： Your prompt reply is eagerly awaited. We look forward to hearing from you. We should appreciate your early reply. Thank you for your kind cooperation in the matter. We assure you of our careful attention to your interests at all times. 我方保证随时对你方利益给以足够的重视。 We hope to hear from you soon. Call me if you have questions. Thank you for answering our questions as soon as possible. Best wishes for the success of your book. If you wish any further information in this area, I shall be happy to cooperate with you. 询问信的常用句式 We shall be glad if you quote us your lowest price… If you can supply it at the same price as that.. 如果你能以和……同样的价格供应…… Please let us have information as to… We should appreciate it very much if you could… We are pleased to get in touch with you… I am writing to inquire about… We are a leading exporter of…and would like to establish business relations with you… We would like to know if you could… We would appreciate your paying…
第一种、介绍信 Letters of Introduction 实例之一： Dear Mr. / Ms., This is to introduce Mr. Frank Jones, our new marketing specialist who will be in London fro m April 5 to mid April on business. We shall appreciate any help you can give Mr. Jones an d will always be happy to reciprocate. Yours faithfully 尊敬的先生/小姐， 现向您推荐我们的市场专家弗兰克·琼斯先生。他将因公务在四月15日到四月中旬期间停留伦敦。我们将非常感谢您向琼斯先生提供的任何帮助，并非常高兴施以回报。 您诚挚的 实例之二： Dear Mr. / Ms, We are pleased to introduce Mr. Wang You, our import manager of Textiles Department. Mr. Wang is spending three weeks in your city to develop our business with chief manufactures a nd to make purchases of decorative fabrics for the coming season. We shall be most grateful if you will introduce him to reliable manufacturers and give him any help or advice he may need. Yours faithfully 尊敬的先生/小姐， 我们非常高兴向您介绍我们纺织部的进口经理王有先生。王先生将在你市度过三周，他要与主要的生产厂家拓展商务并为下一季度采购装饰织品。如能介绍他给可靠的生产厂家，向他提供所需的任何帮助或建议，我们将不胜感谢。