旅游贸易竞争力外文文献翻译2014年译文3500多字

2014年12⽉英语六级翻译真题及译⽂：经济发展　12⽉英语六级考试翻译参考译⽂：经济发展 <翻译题⽬> ⾃从1978年启动改⾰以来，中国已从计划经济转为以市场为基础的经济，经历了经济和社会的快速发展。

平均10%的GDP增长已使五亿多⼈脱贫。

联合国的 “千年(millennium)发展⽬标”在中国均已达到或即将达到。

⽬前，中国的第⼗⼆个五年规划强调发展服务业和解决环境及社会不平衡的问题。

政府已设定⽬标减少污染，提⾼能源效率，改善得到教育和医保的机会，并扩⼤社会保障。

中国现在7%的经济年增长⽬标表明政府是在重视⽣活质量⽽不是增长速度。

<参考译⽂> Since the reform was launched in 1978, China has transformed from the planned economy into a market-based economy, experiencing rapid economic and social development. On the average, 10% of the GDP growth has made more than five hundred million people out of poverty. The “millennium development goal ”of the United Nations has been realized or are about to be reached in China. At present, the 12th five-year plan in China emphasizes the development of service industry and solve the problem of environmental and social imbalance. The government has set up a goal to reduce pollution, increasing energy efficiency，improving the chance of education and health care, and enlarging the social security. 7% of annual economic growth target in China shows that the government attaches great importance to the quality of life rather than the growth rate.。

本科毕业论文外文参考文献译文及原文学院经济与贸易学院专业经济学（贸易方向）年级班别2007级 1 班学号3207004154学生姓名欧阳倩指导教师童雪晖2010 年 6 月 3 日目录1 外文文献译文（一）中国银行业的改革和盈利能力（第1、2、4部分） (1)2 外文文献原文（一）CHINA’S BANKING REFORM AND PROFITABILITY（Part 1、2、4） (9)1概述世界银行（1997年）曾声称，中国的金融业是其经济的软肋。

当一国的经济增长的可持续性岌岌可危的时候，金融业的改革一直被认为是提高资金使用效率和消费型经济增长重新走向平衡的必要（Lardy，1998年，Prasad，2007年）。

事实上，不久前，中国的国有银行被视为“技术上破产”，它们的生存需要依靠充裕的国家流动资金。

但是，在银行改革开展以来，最近，强劲的盈利能力已恢复到国有商业银行的水平。

但自从中国的国有银行在不久之前已经走上了改革的道路，它可能过早宣布银行业的改革尚未取得完全的胜利。

此外，其坚实的财务表现虽然强劲，但不可持续增长。

随着经济增长在2008年全球经济衰退得带动下已经开始软化，银行预计将在一个比以前更加困难的经济形势下探索。

本文的目的不是要评价银行业改革对银行业绩的影响，这在一个完整的信贷周期后更好解决。

相反，我们的目标是通过审查改革的进展和银行改革战略，并分析其近期改革后的强劲的财务表现，但是这不能完全从迄今所进行的改革努力分离。

本文有三个部分。

在第二节中，我们回顾了中国的大型国有银行改革的战略，以及其执行情况，这是中国银行业改革的主要目标。

第三节中分析了2007年的财务表现集中在那些在市场上拥有浮动股份的四大国有商业银行：中国工商银行（工商银行），中国建设银行（建行），对中国银行（中银）和交通银行（交通银行）。

引人注目的是中国农业银行，它仍然处于重组上市过程中得适当时候的后期。

第四节总结一个对银行绩效评估。

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World Trade and International TradeIn today’s complex economic world, neither individuals nor nations are self-sufficient. Nations have utilized different economic resources; people have developed different skills. This is the foundation of world trade and economic activity. As a result of this trade and activity, international finance and banking have evolved.For example, the United States is a major consumer of coffee, yet it does not have the climate to grow any or its own. Consequently, the United States must import coffee from countries (such as Brazil, Colombia and Guatemala) that grow coffee efficiently. On the other hand, the United States has large industrial plants capable of producing a variety of goods, such as chemicals and airplanes, which can be sold to nations that need them. If nations traded item for item, such as one automobile for 10,000 bags of coffee, foreign trade would be extremely cumbersome and restrictive. So instead of batter, which is trade of goods without an exchange of money, the United State receives money in payment for what it sells. It pays for Brazilian coffee with dollars, which Brazil can then use to buy wool from Australia, which in turn can buy textiles Great Britain, which can then buy tobacco from the United State.Foreign trade, the exchange of goods between nations, takes place for many reasons. The first, as mentioned above is that no nation has all of the commodities that it needs. Raw materials are scattered around the world. Large deposits of copper are mined in Peru and Zaire, diamonds are mined in South Africa and petroleum is recovered in the Middle East. Countries that do not have these resources within their own boundaries must buy from countries that export them.Foreign trade also occurs because a country often does not have enough of a particular item to meet its needs. Although the United States is a major producer of sugar, it consumes more than it can produce internally and thus must import sugar.Third, one nation can sell some items at a lower cost than other countries. Japan has been able to export large quantities of radios and television sets because it can produce them more efficiently than other countries. It is cheaper for the United States to buy these from Japan than to produce them domestically. According to economic theory, Japan should produce and export those items from which it derives a comparative advantage. It should also buy and import what it needs from those countries that have a comparative advantage in the desired items.Finally, foreign trade takes place because of innovation or style. Even though the United States produces more automobiles than any other country, it still imports large numbers of autos from Germany, Japan and Sweden, primarily because there is a market for them in the United States.For most nations, exports and imports are the most important international activity. When nations export more than they import, they are said to have a favorable balance of trade. When they import more than they export, an unfavorable balance of trade exists. Nations try to maintain a favorable balance of trade, which assures them of the means to buy necessary imports.International trade is the exchange ofgoods and services produced in one country for goods and services produced in another country. There are several reasons for it.The distribution lf natural resources around the world is somewhat haphazard: some nations possess natural deposits in excess of their own requirements while other nations have none. For example, Britain has large reserves of coal but lacks many minerals such as nickel, copper, aluminum etc, whereas the Arab states have vast oil deposits but little else. In the cultivation of natural products climates whereas others, such as citrus fruits, require a Mediterranean climate. Moreover, some nations are unable to produce sufficient of a particular product to satisfy a large home demand, for example, Britain and wheat. These are the reasons why international trade first began.With the development of manufacturing and technology, there arose another incentive for nations to exchange their products. It was found that it made economic sense for a nation to specialize in certain activities and produce those goods for which it had the most advantages, and to exchange those goods for the products of other nations which and advantages in different fields. This trade is based on the principle of comparative advantage.The theory of comparative advantage, also called the comparative cost theory, was developed by David Ricardo, and other economists in the nineteenth century. It points out that trade between countries can be profitable for all, even if one of the countries can produce every commodity more cheaply. As long as there are minor, relative differences in the efficiency of producing a commodity even the poof country can have a comparative advantage in producing it. The paradox is best illustrated by this traditional example: the best lawyer in town is also the best typist in town. Since this lawyer cannot afford to give up precious time from legal and typing matters. But the typist’s comparative disadvantage is least in typing. Therefore, the typist has a relative comparative advantage in typing.This principle is the basis of specialization into trades and occupations. At the same time, complete specialization may never occur even when it is economically advantageous. For strategic or domestic reasons, a country may continue to produce goods for which it does not have an advantage. The benefits lf specialization may also be affecting by transport costs: goods and raw materials have to be transported around the world and the cost of the transport narrows the limits between which it will prove profitable to trade. Another impediment to the free flow of goods between nations is the possible introduction of artificial barriers to trade, such as tariffs or quotas.In addition to visible trade, which involves the import and export lf goods and merchandise, there is also invisible trade, which involves the exchange of services between nations.Nations such as Greece and Norway have large marine fleets and provide transportation service. This is a kind of invisible trade. When an exporter arranges shipment, he rents space in the cargo compartment or a ship.The prudent e xporter purchases insurance for his cargo’s voyage. While at sea, a cargo is vulnerable to many dangers. Thus, insurance is another service in which some nations specialize. Great Britain, becauseof the development of Lloyd’s of London, is a leading expor ter of this service, earning fees for insuring other nations’ foreign trade.Some nations possess little in the way of exporter commodities or manufactured goods, but they have a mild and sunny climate. During the winter, the Bahamas attract large numbers of countries, who spend money for hotel accommodations, meals, taxis, and so on. Tourism, therefore, is another form of invisible trade.Invisible trade can be as important to some nations as the export of raw materials or commodities is to other. In both cases, the nations as the export of raw materials or commodities is to other. In both cases, the nations earn money to buy necessities.International trade today little resembles European commerce as it existed between the 16th century and the 19th century. Trade in earlier times was conducted largely between a mother country and its colonies. It was conducted according to strict mercantilist principles. The colonies were supposed to supply the mother country with raw materials, and they were expected to buy all finished goods from the mother country. Other forms of trade were forbidden to the colonies, but many of them evaded these restrictions.A result of the Industrial Revolution, which began in England in the 18th century, was the transformation of trade from a colonial exchange into a many sided international institution. Cottage industries gave way to mass production in factories. Railroads and steamships lowered the cost of transportation at the same time that new markets were being sought for the expanding output of goods.The Industrial Revolution also brought an end to mercantilist policies. The laissez-faire attitudes that emerged in their stead permitted businessmen to manufacture what they pleased and to trade freely with other nations. Trade was also stimulated by the growth of banking facilities, insurance companies, and improved commercial shipping and communications.The repeal of the Corn Laws by Great Britain in 1846 ended Britain’s longstanding policy of protectionism. During the 19th century, many European nations made commercial agreements with each other easing their tariff rates. Lower tariffs and the growth of population and industry caused trade to soar in the 19th century.In the 20th century two world wars and a major depression caused severe disturbances in international trade. Nations, sensing a threat to their domestic economies, sought to protect themselves from further disturbances by erecting various barriers to trade.The situation became even worse after Great Britain abandoned the gold standard. The nations that were closely related to Britain, including most of the members of the Commonwealth of gold standard. As the means of making international payments broke down and trade restrictions increased, some countries had to resort to barter to obtain foreign goods.International trade was in such severe straits during the depression that a World Economic Conference was held in 1933. This conference, however, was unable to halt a rash of currency devaluations, tariff increases, and quota arrangements.In 1934, U.S. Secretary of State Cordell Hull persuaded Congress to pass the Reciprocal Trade Agreements Act. This law authorized the President to negotiate tariff cuts with other nations. The Reciprocal Trade Act provided for protection of U.S. industries in the event foreign imports increased to such a degree that U.S. businesses were injured. This protection included peril point and escape clauses under which tariff cuts could by refused of rescinded if a U.S. industry suffered economic hardship. Despite the protectionist clauses in the act, U.S. tariffs were substantially reduced.Shortly before the end of World War Ⅱ, members of the United Nations met at Bratton Woods, N.H. to discuss ways of reducing the financial barriers to international trade. The International Monetary Fund was established as a result of the conference. The fund was designed to encourage the growth of international trade by stabilizing currencies and their rate of foreign exchange.In the early postwar period, more than 20 nations met in Geneva, Switzerland, to negotiate tariff reductions. When any two nations reached an agreement to reduce tariffs on a product, the benefits were extended to all participating nations. This was an application of the so-called most favored nation clause.The Geneva tariff agreements were written into the General Agreement on Tariffs and Trade (GATT). GATT also established standards for the conduct of international trade. Fox example, the agreement prohibits nations from placing quotas of limits on imports, except under very special circumstances.After World War Ⅱ a number of free trade areas were formed to solve trade problems on a regional basis. Tariffs on goods moving within these areas were to be abolished. Some of the groups also erected a single tariff on the goods of outsiders coming into their common area. Such groups are called customs unions. The goal of all trade blocs was to merge small political units into large geographic entities in which goods could be freely manufactured and sold. A large market area greatly stimulates economic growth and prosperity. These trade blocs are: Benelux, The European Coal and Steel Community (ECSC), the European Economic Community (EEC or Common Market), the European Free Trade Association (EFTA), the Council for Mutual Economic Assistance (COMECOM), the Latin American Free Trade Association (LAFTA), the Central American Common Market (CACM), the Caribbean Free Trade Area (CARIFTA), the Caribbean Community and Common Market (CARICOM).世界贸易和国际贸易在当今复杂的经济世界个人和国家都不是自给自足。

Ⅲ.外文翻译外文翻译之一Destination brand positions of a competitive set ofnear-home destinations作者：Steven Pike国籍：Australia出处：Tourism Management, In Press, Corrected Proof, Available online 24 January 2009原文正文：Abstract:Although the branding literature commenced during the 1940s, the first publications related to destination branding did not emerge until half a century later. A review of 74 destination branding publications by 102 authors from the first 10 years of destination branding literature (1998–2007) found at least nine potential research gaps warranting attention by researchers. In particular, there has been a lack of research examining the extent to which brand positioning campaigns have been successful in enhancing brand equity in the manner intended in the brand identity. The purpose of this paper is to report the results of an investigation of brand equity tracking for a competitive set of destinations in Queensland, Australia between 2003 and 2007. A hierarchy of consumer-based brand equity (CBBE) provided an effective means to monitor destination brand positions over time. A key implication of the results was the finding that there was no change in brand positions for any of the five destinations over the four year period. This leads to the proposition that destination position change within a competitive set will only occur slowly over a long period of time. The tabulation of 74 destination branding case studies, research papers, conceptual papers and web content analysesprovides students and researchers with a useful resource on the current state of the field.Keywords: Destination branding; Consumer-based brand equity; Short breaks; Destination image; Destination positioning1. IntroductionEver since the brand literature commenced in the 1940s (see for example Guest, 1942), there has been consistent recognition that branding offers organisations a means for differentiation in markets crowded with similar offerings ([Aaker, 1991], [Gardner and Levy, 1955], [Keller, 2003] and [Kotler et al., 2007]). For destinations, effective differentiation is critical given the increasingly competitive nature of tourism markets, where many places offering similar features are becoming substitutable (Pike, 2005). For example, around 70% of international travellers visit only 10 countries, leaving the remainder of national tourism offices (NTOs) competing for 30% of total international arrivals (Morgan, Pritchard, & Pride, 2002). The pursuit of differentiation is explicit in brand definitions, which have most commonly been variations of that proposed by Aaker (1991, p. 7):A brand is a distinguishing name and/or symbol (such as a logo, trademark, or package design) intended to identify the goods or services of either one seller or a group of sellers, and to differentiate those goods from those of competitors.However, in the foreword to the first issue of Place Branding and Public Policy, editor Simon Anholt (2004, p. 4) suggested “almost nobody agrees on what, ex actly, branding means” in describing place branding practice as akin to the Wild West. There has been a lack of consistency in defining what constitutes destination branding, both within industry and within academia (see [Blainet al., 2005], [Park and Petrick, 2006] and [Tasci and Kozak, 2006]). The mostcomprehensive definition to date has been that proposed by Blain et al. (2005, p. 337), which followed Berthon, Hulbert, and Pitt's (1999) model of the functions of a brand from both the buyer and seller perspectives:Destination branding is the set of marketing activities that (1) support the creation of a name, symbol, logo, word mark or other graphic that readily identifies and differentiates a destination; that (2) consistently convey the expectation of a memorable travel experience that is uniquely associated with the destination; that (3) serve to consolidate and reinforce the emotional connection between the visitor and the destination; and that (4) reduce consumer search costs and perceived risk. Collectively, these activities serve to create a destination image that positively influences consumer destination choice.Branding is therefore considered mutually beneficial from both the supply and demand perspectives. Enhancing the ability of the brand to differentiate effectively can generate advantages for products and services, such as increased purchase intent (Cobb-Walgren, Beal, & Donthu, 1995), lower costs (Keller, 1993), increased sales, price premiums, and customer loyalty ([Aaker, 1991] and [Aaker, 1996]). Advantages for destination marketing organisations (DMO) include increased potential to differentiate against places offering similar benefits, increased destination loyalty and increased yield for stakeholders such as local tourism businesses and travel intermediaries. Benefits for the traveller include ease of decision making through reduced search costs, reduced risk, and possibly enhanced brag value.The focus of most research reported to date has been concerned with the development of destination brand identities and the implementation of campaigns (see for example, [Crockett and Wood, 1999], [Hall, 1999], [May, 2001] and [Morgan et al., 2002]). One area requiring increased attention is that of tracking the performance of destination brand positions over time. That is,the extent to which destination brands' positioning and repositioning campaigns have been effective in enhancing brand equity consistent with that intended in the brand identity. This is an important gap in the tourism literature, given: i) increasing competition (see Morgan, Pritchard, & Piggot, 2002), ii) the increasing level of investment by destination marketing organisations (DMO) in branding since the 1990s, iii) the complex political nature of DMO brand decision making and increasing accountability to stakeholders (see Pike, 2005), and iv) the long-term nature of repositioning a destination's image in the marketplace (see Gartner & Hunt, 1987). In terms of metrics for DMOs in general, a number of researchers in various parts of the world have pointed to a lack of market research monitoring effectiveness of destination marketing objectives, such as in Australia (see [Carson et al., 2003] and [Prosser et al., 2000]), North America ([Masberg, 1999] and [Sheehan and Ritchie, 1997]), and Europe (Dolnicar & Schoesser, 2003).The aim of this study was to track the brand positions held by a competitive set of near-home destinations between 2003 and 2007. For this purpose the efficacy of a hierarchy of consumer-based brand equity (CBBE) was trialled. CBBE was first promoted by (Aaker, 1991) and (Aaker, 1996) and more recently by (Keller, 1993) and (Keller, 2003) to supplement traditional balance sheet brand equity measures. The rationale underpinning CBBE as a brand performance metric is that consumer perceptions of the brand underpin any financial estimate of future earnings estimated in the financial measure of brand equity. Since a financial balance sheet brand equity measure will be of little practical value to destination marketers, the concept of CBBE is worthy of consideration by DMOs. However, the potential of CBBE for destinations has only recently attracted the attention of academic researchers (see [Boo et al., in press] and [Konecknik and Gartner, 2007]).具有竞争力的靠近家乡的旅游目的地的目标品牌定位作者：史蒂文・派克国籍：澳大利亚出处：旅游管理，新闻，更正的证明，可在线2009年1月24日中文译文：摘要：虽然品牌学在20世纪40年代就已经兴起，第一个与目的地品牌相关的出版物却直到半个世纪后才出现。

外文出处：Eagles, SF McCool , The Exploitation and the Management of Hot Spring Tourist in Japan [J]. Journal of Vacation Marketing, 2014, 15(3): 243-257.（本译文归百度文库所有，完整译文请到百度文库。

）原文The Exploitation and the Management of Hot Spring Tourist in JapanEagles, SF McCoolAbstractTourist activity promotes the development of economy, which is an industrialized, diversified and global trend. Busy working people look forward to the casual life brought by traveling, thus the hot spring tourism has become one of the important ways for people to spend their holidays. The main reason for the popularity of hot spring tourism is its scarcity and uniqueness. So, the study and protection of hot spring tourism are undoubtedly of scientific importance.On the basis of literature review, this paper is intended to discuss the concept and cause of hot springs, the resource and classification of hot springs, the content and the scientific principle of it. With the application of location theory & experiencing marketing theory, this paper analyzed and summarized the unique culture, destination, marketing and the concept of environment protection of the hot spring tourism.When analyzing of the 221 hot springs in Japan as samples, This paper have summarized the geographic distribution and culture features of them. With the research of the 2013 Top 10 hot springs in Japan ，I have learned the unique culture features of Japan hot spring tourism: religion, catering and scenery culture. I have chosen the seven important hot springs in Japan and then studied their layout and planning, and summarize the four layout patterns of hot spring destinations in Japan. Though there are various ways of promoting and marketing of hot springs, this paper classify them into seven patterns. We should deeply think about the great attention paid to the tourism by the Japan government. In the year 1948, the Japan’s government issued the Hot Spring Act to revitalize the economy of Japan bydeveloping the hot spring tourism.Key words: Japan; Hot spring tourism; Culture; The destination; Distribution1 Japanese hot spring resources development and utilization of the era changeBefore the Meiji restoration, the ancient Japanese hot spring used for the purpose of rehabilitation, and accumulated a wealth of experience. Nine and 12 century peace noble diary really mentioned in the jade leaf, spa is one period of treatment, 7 days three course 21 days as the minimum standard. In the folk, wash the hot spring in the different season also have different call. Such as bath is called "cold soup", where the spring into the bath is called "spring soup to cure" etc. The ancient form of some famous hot spring is famous for its special curative effect more. In the 19th century, after the Meiji restoration, Japan actively absorb the advanced western science and technology, great changes have taken place in the whole social economy, cities are also growing rapidly. The urban middle class demand for hot spring, contributed to the development and utilization of hot spring resources. At the same time the introduction of western modern science and technology to promote the scientific research of hot springs, hot springs, the maintenance function and utilizing came to be known. When the foreigners of the future building villas in the hot springs, hot spring development and utilization of beginning and combination of summer, maintenance, close to the city to some hot springs into a summer resort and maintenance.By 1973, Japan's hot spring hotel SuBo guest reached 120 million. In many hot springs to recreational direction at the same time, in 1954, the ministry to promote health, prevent disease, improving national quality as the goal, began to put some good hot springs spa, maintenance and environmental conditions, designated as national maintenance of hot springs to enrich SuBo facilities, institute of health and medical institutions, add hot springs health pavilion, tree-lined paths, hot spring park, such as sports facilities, servicing the surrounding cultural environment and natural environment. Hot springs and facilities open to citizens, with relatively low price to attract a variety of guest floor. A policy that continues to this day, until 2005, has reached the designated national maintenance of hot springs.Since the 1990 s, Japan's economy into the low speed growth, the development and utilization of hot spring resources has also changed. Metropolitan region and surrounding urban internal to the development and utilization of hot spring resources, hot spring distribution more close to the consumer. The new development of hot springs health maintenance facilities, including high temperature, low temperature sauna, thin body bath, hairdressing bath, relaxing bath, shower of rocks and other hot spring bath, at the same time also provide simple diet and rest places, but there is no accommodation facilities. Hot spring bath cost is low, customers is widespread, has the characteristics of the local residents and visitors can simultaneously into the bath. This large hot springs health center to the formation and development, the main reason is: one is the spread of hot spring culture, hot spring use become people's day-to-day work need; The second is the coming of aging society, increased the demand for spa facilities with health function; it is the need of the revitalization of the regional economy, introduced in 1989, 100 million yen creation cause, the government to give each town village 100 million yen for regional revitalization, many local governments to the 100 million yen to the development of this kind of hot spring; Four is hot spring development technology progress, make difficult to development of hot spring development.2 Japanese business model of the development of hot spring resources2.1 The development and utilization of the hot springsAccording to the geographical position, development and utilization mode and the different period, Japan's hot spring type can be divided into the rehabilitation and maintenance, improve health, banquet entertainment and large hot springs health centres. Characteristics of hot spring spa type springs epicuticular specific disease have medical effect. This kind of hot spring distribution in the mountains, due to opposite traffic inconvenience, sparsely populated, the lower level of development and utilization and thus maintain the traditional characteristics of hot spring as a treatment for places. Using facilities is relatively simple, even kept since for cooking, for cooking and other traditional facilities.High quality hot springs, the fresh air and good environment, a healthy diet isnecessary for maintenance type hot springs. This kind of hot springs are mainly distributed in mountain valleys, rural natural environment such as the beautiful place. Hot springs health pavilion, built in addition to hot springs maintain the maintenance SuBo facilities, such as opening a walking path, exploration road show and regional nature, traditional culture of museums, art galleries and other facilities.Health promotional type hot springs are mainly distributed in the natural environment of the mountain, plateau, seaside, its characteristic is to mountain climbing, skiing, go bathing, etc. Various kinds of sports and hot springs.Hot spring to have a tennis court, golf, ice skating rink etc. Various kinds of sports facilities and museums, art galleries and other cultural upbringing facilities, are often all kinds of sports training base.This kind of hot spring for the purpose of improving health, wash hot springs after exercise can relieve fatigue, promote metabolism of body function and prevent aging, young visitors and family more.Banquet, recreational spa is accompanied by the emergence of large group guest and formed, in addition to its large hot springs hotel, the hotel and the geisha house, massage shops, entertainment such as prostitutes field. This kind of hot spring distribution in traffic convenient traffic line. Many in the tide of economic formation of the large YangShi hot spring hotel facilities, after the group guest to reduce operation difficult.2.2 Hot spring capital sourceHot spring development mainly foreign capital and domestic capital, owing to the different hot springs. The strength of the local capital of hot spring to sustainable and healthy development has important influence. Foreign capital mainly comes from the strength of large enterprise groups, the development of large scale and shorter time, pay attention to economic benefits, mainly depends on large tour groups, water (Minakami) belongs to the hot springs and so on.Located in gunma, root water, on the edge of sichuan hot spring, there are on the line, the transportation is convenient, in the group guest more period had been injected with a large number of foreign capital, in the construction of river valleys in the more advanced large hotel. Later, with fewer group guest, business is becomingincreasingly difficult, hotel collapse, hot spring street residents also reduce to 1, 000 people, more than 000 people from 4 regional economy recession. Local capital strength is relatively small, developing step by step, and pay attention to protect environment and geographical features, grass (Kusatu) hot springs, by the court (Yufuyin) hot springs is representative of this kind.In recent years in the poll of the most popular of hot springs, grass springs in successive years, tianjin no. 1.Located in kyushu oita county by the court of hot springs, hot springs hotel employment of QuanJie roughly one-third of total employment, is a typical hot spring street. More than 120 hot springs hotel and the natural environment, formed the Japanese hot springs, high-grade products, recent years tourists reached 4 million people, the development and utilization methods of typical significance in the development of hot springs is in Japan.[9] in Japan's high economic growth period, many hot springs in the case of foreign capital into blood, hotel to large-scale, integrated, the same agitation also affected the springs back street by cloth college town, by the court became a local hot spring in what direction development. But by the court spa resisted the development of foreign capital to promote recreational hot spring pressure and foreign developers high-rise building plan, against the development of golf course, the surrounding to preserved intact, the surrounding wetland landscape of the hot spring, culture, natural hot spring development theme, abundant hot spring culture, let visitors in wash hot springs at the same time, enjoy the charm of hot spring culture and natural environment.3 Japanese hot spring resources development and utilization management mode3.1 hot spring development and utilization of the legal system managementIn order to strengthen the legal management of hot spring, Japan in 1948 formulated the method of hot springs, hot springs, method of development and utilization and protection of hot spring resources made specific provision. Hot spring law, mining, power plant and so on must seek permission from the governor of prefectures (3-9);To protect a fountain springs, governor shall have the right to publish various commands (clause 10).Hot spring law also stipulates that the operator for hot spring bath, the composition indications, contraindications, and drinkingattention points, according to authorities analysis results in a bath facilities department express; Hot spring water, heating, circulation filtration and disinfection and so on have also made it clear that article (13, 14).Japan's hot spring law stipulated in article 14, in order to enhance the public utilization of hot spring, environment ministry for selected hot springs, hot springs according to its composition, performance and utilization of environment, planning, gearing up for hot spring use facilities, improve the guide to the environment. Its contents include hot spring gearing up to regional planning, functional area division, facilities, environment development, management, operation plan, etc.3.2 Concentration distribution and managementHot spring spa as a resource, prevent random drilling wasteful, prevent all kinds of disputes due to hot springs, to reasonable and effective use of resources to the hot spring facilities and centralized allocation is one of effective methods for hot spring hotel. Hot springs city battery (Sirozaki) concentration distribution and management system is worth reference, particular way similar to a centralized water supply device, set up in higher ground storage barrels, various springs spa focused on storage barrel, set up automatic monitoring device, adjusted according to the amount of chung springs, temperature. Through pipes adopts the circulating way to lose to the hot spring hotels and beaches, hot springs hotel and baths in accordance with the usage fee. Pipe length, discharge temperature are scientific measurement to ensure the supply of hot spring temperature remains constant. Since the implementation of centralized management to solve the hot springs of water temperature difference, the temperature of supply the homogenization, fair, hot spring use efficiency, business management tends to rationalize, hot spring resources get effective protection, fountain got the self-restraint, enlarged the hot spring supply capacity, development provides the possibility for the hot springs.4 Japanese hot spring tourismJapanese traffic survey of a community (2005), according to the tourists in choosing destinations, hot springs (52.4%), in the first place. Visible hot spring has extremely important meaning for the Japanese. National to hot spring needsdiversification makes competition more intense, make construction attractive hot springs hot springs the key to a successful business. The atmosphere of the quality of "hot spring", "hot spring", "natural environment" three has become the core elements. Ideal, led by open-air hot spring, spa facilities, followed by the boardwalk, public hot spring, the traditional view, of primitive simplicity style SuBo facilities, local snacks, local library, etc. Beautiful environment includes not only the nature, also including the natural and construction, the coordination between the buildings and roads, parks, and hot springs hot springs hotel, garden, walking street, parking lot etc. Landscape of coordination and unity.译文日本温泉旅游的开发与管理伊格斯；迈克尔摘要旅游活动带动了社会经济的发展，呈现出产业化、多元化、全球化的发展态势。

旅游业服务贸易竞争力研究文献综述目录旅游业服务贸易竞争力研究文献综述 (1)1 相关概念 (1)1.1 服务贸易的定义 (1)1.2 旅游服务贸易内涵及特征 (1)1.3 服务贸易竞争力的定义 (2)1.4 旅游业的出口额概念 (2)1.5 竞争力概念 (2)2 国外及国内研究现状 (2)参考文献 (3)1 相关概念1.1 服务贸易的定义对外贸易具体含义可以将其划分大致为两种:基本广义和主要侠意两种,狭义的对外服务出口贸易都可能是有形的,主要含义是它泛指各个发达国家间对外在符合其对外服务贸易界限范围中的直接或者非间断对外服务的出口输出和间接进口贸易活动。

广义的各种服务经济贸易既仅仅可能包括有形的各种劳动力直接输出和社会资源的直接输入,也仅仅可能包括无形地在某种没有其他经济实体可以接触的特殊情况下就在服务提供商和服务使用者之间进行的各种交换性服务经济贸易活动。

世贸组织《l7UC务贸易总协定》中进一步明确了服务贸易的相关概念，也是被世界各国所认可的。

结合服务贸易的概念，把我国的服务贸易分成4大类，主要包括：（1）由A国境内向B国境内的客户提供相关的贸易服务；（2）由A 国入境到B国的消费者提供与其有关的产品；（3）A国公司及其隶属的法人可以通过B国商业的存在方式为客户提供与其有关的服务和产品；（4）A国境内的自然人为其提供与B国境内相关的服务和产品。

1.2 旅游服务贸易内涵及特征将游客所需的产品与服务进行最佳优化组合体现在旅游活动中就是旅游服务，主要目的是以满足游客的实际需求为出发点，让消费者在旅游过程中得到身心上的享受。

将旅游贸易和贸易特征进行比较也存在一些突出的特点：第一，旅游服务资料是无法进行储存与专业的；第二，在旅游读物贸易中并未体现所有权的转移，对此不能独立存在与合同之外；第三，基于其具有较为广泛的消费用户，实际开展旅游服务贸易过程中由于涉及的国家较多，会导致所遇到的法律体系存在较大差异，进而导致其复杂程度更高；最后，具有集中消费的特点，主要是受到国家节假日的影响较大，大部分会在黄金周进行集中消费，这也对旅游资源造成巨大浪费，不利于提高资源的利用效率。

文献信息标题: Employees' Perception of Performance Appraisal System: A Case Study作者: Boachie-Mensah, Francis O; Seidu, Peter Awini出版物名称: International Journal of Business and Management卷: 7；期: 2；页: 73-88；出版年份: 2015原文Employees' Perception of Performance Appraisal System: A Case StudyBoachie-Mensah, Francis O; Seidu, Peter AwiniAbstractPerformance appraisals are essential for effective evaluation and management of staff. Since perceptions influence people's judgement and attitudes towards particular phenomena, it could be expected that the staff of an educational institution might hold diverse opinions about the performance appraisal system in the institution. This study focused on employees' perceptions of performance appraisal biases or errors, and examined the implications for developing and implementing an effective appraisal system in a polytechnic in Takoradi, Ghana. The study also sought to identify pragmatic ways to ameliorate any appraisal biases that may be present in the institution's appraisal system. Data was collected from 140 employees of the institution, which included both academic and administrative staff who had worked in the institution for at least two consecutive years, and whose work had been appraised previously. A content validated semi-structured interview schedule was used to interview the respondents. The data collected was analysed, using descriptive statistics, in order to address the research questions. The results of the study indicate that employees of the institution perceive that the performance appraisal system of the institution is affected by subjectivity, and is influenced by some major errors. The findings have serious managerial implications for training, motivation and provision of resources for effective performance appraisal. A major limitation of the study is that, due to financial constraints, it was conducted in only one institution. Therefore, the findings may not be described as a reflection of the general state of affairs in the other educational institutions in the country.Keywords: Appraisal error, Attribution, Perception, Performance appraisal1. IntroductionIn today's competitive business world, it is understood that organizations can only compete with their rivals by innovating, and organizations can be innovative by managing their human resources well. The human resource system can become more effective by having a valid and accurate appraisal system used for rating performances of employees (Armstrong, 2003; Bohlander &Snell, 2004). Unfortunately, the number of organizations using an effective performance appraisal system (PAS) is limited (Hennessey &Bernadin, 2003).Perceptions of employees about the targets, outcomes and uses of performance appraisal (PA) results would be beneficial depending on a number of factors. For example, employees are more likely to be receptive and supportive of a given PA programme if they perceive the process as a useful source of feedback which helps to improve their performance (Mullins, 2007). Employees are likely to embrace and contribute meaningfully to a given PA scheme if they perceive it as an opportunity for promotion, and as an avenue for personal development opportunities, a chance to be visible and demonstrate skills and abilities, and an opportunity to network with others in the organisation. On the other hand, if employees perceive PA as an unreasonable attempt by management to exercise closer supervision and control over tasks they (employees) perform, various reactions may result. PA will be effective if the appraisal process is clearly explained to, and agreed by the people involved (Anthony et al., 1999). Without adequate explanation or consultation, PA could turn counterproductive. In addition, staff motivation, attitude and behaviour development, communicating and aligning individual and organisational aims, and fostering positive relationships between management and staff are essential for successful appraisal (Armstrong, 2003).In order to obtain accurate PA information, raters must provide objective and unbiased ratings of employees. Due to difficulty in developing an accurate performance checklist, managers' subjective opinions are frequently called for. Many organizations use some combination of subjective and objective assessment for actual PA. Yet, there are numerous problems in actual assessment of employee performance (Corbett &Kenny, 2001). The existence of such problems suggests that PAS may be fraught with biases or errors, resulting in compromised evaluations of employees' accomplishments and capabilities. And the PAS of the institution of study might not be an exception. For a PAS to be perceived as fair, it must be free of bias. It is known that appraisal errors can harm perceptions of pay system fairness by confusing the relationship between true performance differences (Miceli et al., 1991). The importance of effective PA in organizations cannot be over emphasized as appraisals help develop individuals, improve organizational performance and feed into business planning. An understanding of the phenomenon, therefore, in every sector of human endeavor is imperative. This recognition has raised interest in studying people'sperceptions of the quality of PA in organizations (educational institutions inclusive).There, however, seems to be a paucity of credible data on the quality of PA in Ghana's educational sector. The Ghanaian situation is relatively unexamined in genre academic literature. This makes it difficult to fashion an appropriate management intervention to address any existing problem, because the exact dimensions of the challenge and its causes are not known. It is against this backdrop that this study was undertaken. It sought to assess the level of perceived PA biases in the educational sector in Ghana by analysing employees' perceptions of PA in one of the ten polytechnics in the country. The study sought to examine PA from the perspective of employees' perceptions of errors with the view to gathering and analysing information that could assist in development of innovative approaches to achieve both individual and corporate goals. Findings of the study would help fill the gap in extant literature. The findings would also provide useful insights and guidelines for enhancing the quality of PA in organizations.2. Literature Review2.1 The process and purpose of performance appraisalStudies show that there are many approaches for evaluating employee behaviour and performance with respect to job tasks and/or organisational culture. As a result, various applications of PA have left many managers in a state of confusion and frustration with the employee evaluation process (Gurbuz &Dikmenli, 2007). This situation seems to negatively impact the popularity of appraisal systems in many organizations. Most people support the concept and purpose of PA, in spite of their concerns about the process and application of appraisal outcomes by managers (Grote, 1996). The biggest complaint from managers is that they are not given sufficient guidelines to assess people; and the biggest complaint from employees is that the process is not equitable and fair. PA concentrates much in assessing past behaviours of employees, a situation some managers exploit to victimise unfavoured employees (Bersin, 2008). Timing of appraisal; Selection of appraisers and Providing feedback (Scullen et al., 2003). Early PA processes were fairly simple, and involved ranking and comparing individuals with other people (Milkovich &Boudreau 1997). However, these early person-based appraisal systems were fraught with problems. As a result, a transition to job-related performance assessments continues to occur. Thus, PA is being modified from being person-focused to behaviour-oriented, with emphasis on those tasks or behaviours associated with the performance of a particular job (Wellbourne etb al., 1998).Regarding the purpose of PA, Cleveland et al. (1989) describe four types of uses of performance appraisal: between person, within person, system maintenance anddocumentation. Between person uses are what have been referred to as administrative purposes, consisting of recognition of individuals' performance to make decisions regarding salary administration, promotions, retention, termination, layoffs and so forth. Within person uses are those identified in Management by Objectives (MBO), such as feedback on performance strengths and weaknesses to identify training needs and determine assignments and transfers. PA also helps in organisational goals, which are referred to as system maintenance uses. Finally, documentation purposes are to meet the legal requirements by documenting HR decisions and conducting validation research on the PA tools. Some organizations are attempting to meet all of these goals simultaneously while they continue to use tools that were designed for one type of purpose (Wiese &Buckley, 1998). Jawahar and Williams's (1997) findings suggest that ratings collected for administrative purposes are more lenient than ratings for research or developmental purposes. Although rating scale formats, training and other technical qualities of PA influence the quality of ratings, the quality of PA is also strongly affected by the administrative context in which they are used (Murphy &Cleveland, 1995). Effective managers recognise PAS as a tool for managing, rather than a tool for measuring subordinates. Such managers use PA to motivate, direct and develop subordinates, and to maximise access to important resources in the organisation to improve productivity.2.2 Rater issuesResearchers have shown considerable interest in variables related to the individual doing the appraisal (Lefkowitz, 2000; Levy &Williams, 2004; Robbins &DeNisi, 1998). One of the most studied rater variables is rater affect (Levy &Williams, 2004). A general definition of affect involves liking or positive regard for one's subordinate (Lefkowitz, 2000). Forgas and George's (2001) study suggests that affective states impact on judgements and behaviours and, in particular, affect or mood plays a large role when tasks require a degree of cognitive processing. In PA, raters in good mood tend to recall more positive information from memory and appraise performance positively (Sinclair, 1988). Affective regard is related to frequently higher appraisal ratings, less inclination to punish subordinates, better supervisor-subordinate relationships, greater halo, and less accuracy (.Lefkowitz, 2000). Antonioni and Park (2001) found that affect was more strongly related to rating leniency in upward and peer ratings than it was in traditional top-down ratings. This effect was stronger when raters had observational time with their subordinates.A second broad area related to raters is the motivation of the rater. Traditionally, researchers seemed to assume that raters were motivated to rate accurately, and that the problems withthe appraisal process involved cognitive processing errors and complexities (Levy &Williams, 2004). This position has, however, been questioned, leading to attempts to identify and understand other elements of raters' motivation and how such motivation affects the appraisal process. The issues involved include individual differences and the rating purpose on rating leniency. Most practitioners report overwhelming leniency on the part of their raters, and this rating elevation has been found in empirical papers as well as surveys of organizations (Murphy &Cleveland, 1995; Villanova et al., 1993; Bernadin et al., 2000). The role of attribution in the PA process has also attracted recent research attention on how the attribution that raters make of ratees' behaviours affect their motivation to rate or their actual rating (Struthers et al., 1998). Raters consider ratees' behaviours and their reputations when drawing attributional inferences and deciding on appropriate rewards (Johnson et al., 2002). This implies that attributional processing is an important element of the rating process, and these attributions, in part, determine raters' reactions and ratings. Another aspect of rater motivation has to do with rater accountability (Frink &Ferris, 1998). Klimoski and Inks (1990) posit that raters distort appraisal ratings more when they are to be held accountable to the ratee for those ratings. They emphasise that accountability can result in distortions of performance ratings. This view is confirmed by other research findings (Mero et al., 2003; Shore &Tashchian, 2002). There have also been calls from practitioners to use accountability as a means of improving the accuracy of appraisal ratings, increasing acceptance of the appraisal system, and making the HR system more efficient (Digh, 1998).2.3 Ratee issuesA second major focus of PA research relates to the role of PA in ratee motivation and ratee reactions to PA processes.The research focusing on motivation is generally categorised as being about either (1) the links between performance ratings and rewards or (2) those elements of the PA process which increase ratees' motivation, such as participation (Levy &Williams, 2004; Goss, 2001; Campbell et al., 1998).One theme of some recent work is that although merit pay systems sound like a good idea, there is very little evidence indicating that they are at all successful (Goss, 2001).In spite of its intuitive appeal and theoretical support, merit pay plans seldom reach their objectives (Campbell et al., 1998).Mani (2002) argues that while pay is an important motivator along with recognition, work enjoyment, and self-motivation, very few organizations actually link the PAS to pay or compensation in any clear, tangible way.Starcher (1996) contends that how well employees perform is much more a function of the situational constraints they experience than their own skills or motivation.But Levy and Williams (1998) argue that these situational constraints are not so important to exclude social or motivational factors that have been quite clearly linked toemployee satisfaction and productivity over the years.译文员工对绩效考核系统的感知:一个案例研究门萨；弗朗西斯；彼得摘要：作为有效的评估和管理的人员的工具，绩效考核与评估是必不可少。

文献出处：Roberta M, Jolliffe L. Cultural rural tourism: Evidence from Canada [J]. Annals of Tourism Research, 2014, 30(2): 307-322.原文Cultural rural tourism: Evidence from CanadaRoberta ; JolliffeAbstractTourism has become a development tool for many rural and more isolated areas to supplement traditional industries that are often in decline. In this paper, development of cultural rural tourism is examined in a case study of a French Acadian region on an island in eastern Canada. The roles of culture and community-based partnerships are considered in a proposed framework with four evolving development stages. The findings suggest that the framework is useful for rural tourism development; that culture, which is often well preserved in rural areas, is a valuable resource to include; and that community-based partnerships such as cooperatives may be very effective.Keywords: cultural tourism; rural development; community-based partnership IntroductionRural communities and peripheral areas such as islands face the challenge of continuous economic development. Where primary traditional industries such as fishing and farming are in decline, tourism often becomes another tool to help create jobs and to raise the standards of living. These areas realize this potential through development of local resources, culture, and heritage. The integration of such alternative sources may help to sustain local economies and to encourage local development. Actually many tourists seek rural destinations which offer pleasant experiences related to the natural environment, historic heritage, and cultural patterns. It is this culture and heritage that are often well preserved between generations in rural areas and it is in periods of economic decline that their residents seem to cling more to a distinct heritage. Culture and tourism then become resources for socioeconomic development in rural and peripheral communities. This has beenobserved in studying cultural tourism in many of the small islands of the North Atlantic.The rural tourism concept has many interpretations (Page and Getz, 1997 and Sharpley et al., 1997).Bramwell and Lane (1994) propose that rural tourism can include activities and interests in farms, nature, adventure, sport, health, education, arts, and heritage. In 1996, Pedford expands the concept into living history such as rural customs and folklore, local and family traditions, values, beliefs, and common heritage.Turnock (1999) further broadens the view of rural tourism to embrace all aspects of leisure appropriate in the countryside. Given these various findings, the concepts for this particular study are integrated as cultural rural tourism. This is defined as referring to a distinct rural community with its own traditions, heritage, arts, lifestyles, places, and values as preserved between generations. Tourists visit these areas to be informed about the culture and to experience folklore, customs, natural landscapes, and historical landmarks. They might also enjoy other activities in a rural setting such as nature, adventure, sports, festivals, crafts, and general sightseeing. This concept fits the WTO (1994) finding that environmental and cultural heritage are major themes that can be conserved for future use while benefiting the present. Cultural rural tourism developmentTo help understand the cultural rural tourism process, a framework is proposed for analysis of the development activities that occur in the case study. The framework is based on a variety of sources that indicate a niche for providing tourists an educational, adventuresome, and enriching experience. The sources include the model by Lewis (1998), the tourism product lifecycle findings of Butler (1980) and Hill (1993), and the findings by Prohaska (1995) for the development of cultural tourism in island destinations, which are often rural areas. Also considered are Pedford’s findings (1996) that local residents need to become involved as part of an area’s living history to aide local cultural tourism. The host provides the knowledge of traditions and folklore which contribute to tourists’authentic experiences without endangering the resource concerned. This fits with the US National Trust Heritage Tourism program that promotes heritage development by balancing short-term gainand long-term preservation. The framework as shown inTable 2 incorporates the findings of these studies.Stage one is the initial evolution when a rural region employs the tourism concept in its economic development process. This involves the integration of cultural and rural resources into the socioeconomic planning for a community. The process seems to begin slowly when a few tourists arrive in the community and some residents see an opportunity. This stage includes more of individual offerings. The second stage evolves from this simple start. It is the stage to plan and to implement strategies that start to benefit the whole region. This will develop into more formal plans based on cooperation among the community’s residents, organizations, and businesses. In rural areas, this might involve partnerships between local and regional groups as well as national organizations and various levels of government. Page and Getz (1997)discuss the importance of community cooperation and partnerships in rural tourism. Prohaska (1995) also notes that local hosts tend to seek government assistance for heritage areas with unique or distinct identities that have been developed over generations. At this stage, examples may include festivals and special cultural events to attract more tourists into an area.The third stage is developing the plans into more advanced and formal cultural rural tourism offerings that benefit the community in the short-term and conserve the resources for the long-term. At this stage, there are increased efficiency and effective development of more permanent attractions, activities, and educational programs of the natural environment, historical sites, and cultural experiences. A tourism organization for the region also takes control of the process to ensure more coherent and integrated marketing of the area. The final stage is the fully centralized planning and implementing of tourism in the rural region. At this point, the planning should be responsible, appropriate, and enduring for short and long-term community benefits while also preserving its resources. It is at this fourth stage that five principles proposed by the US National Trust play a role to help guide the preservation of long-term cultural rural tourism. These principles include authenticity and quality, education and interpretation, preservation and protection, local priorities and capacity,and partnerships (Prohaska 1995). In general, this framework is like a pyramid with a few people at the top in stage one starting the process slowly. By stage four, the base is broad and includes many people and organizations working in team efforts in the process for the benefit of the whole region.译文古村落和乡村文化旅游:来自加拿大的案例研究作者：罗伯塔; 乔利夫摘要旅游业已经成为许多农村和偏远地区的重点开发产业，用以补充当地的传统产业。