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新概念第三册第 26课教案

新概念第三册第 26课教案
新概念第三册第 26课教案

Lesson 26

I. Vocabulary

A) Influence v.影响(= have effect on)n adj. Influential adj.有影响的, 有势力的

-- Literature and art have great influence on people’s ideology.

文学和艺术对人们的思想形态有很大的影响力。(ideology n.思想体系, 意识形态, 思想方式)

-- Don’t be influenced by bad examples. 不要受这些坏事的影响。

Under the influence of…受…的影响-- We are under the influence of advertisement.

Have influence over sb. 有左右某人的能力-- A teacher has influence over his students. Exercise influence on sb’s behalf (exercise vt.发挥, 实[履]行, 运用, 行使)

on sb.’s behalf 为了某人的利益, 代表某人behalf n.利益

-- What others think exercises great influence on most of us.别人的想法对我们多数人产生很大的影响。

-- The boss exercises influence on employee’s behalf.

Influence / affect的区别:

influence 指“通过说服、举例等对行动、思想、性格等产生不易觉察到的,潜移默化的影响”The influence is subtle / imperceptible on people’s thinking, behaviour or character

affect 指“产生的影响之大足以引起反应”,着重“影响”的动作, 有时含有“对...产生不利影响”的意思。Have harmful effect on sb / sth

The bad examples will affect a lot number of students.

B) Pride v.骄傲(proud adj.自豪的, 得意的, 骄傲的)

pride oneself on(upon)…== take pride in 为…而感到骄傲(夸耀)

The university prides itself on tits beautiful campus. 这所大学以她美丽的校园引以为荣。

-- He prided himself on his driving skill. 他夸耀自己的驾驶本领很高。

She prided herself on eight languages. 她为自己懂的八种语言感到骄傲。

take pride in…以...为傲be proud of…以...为荣, 以...自豪

pride n.自豪, 自尊(心), 骄傲, 傲慢in the pride of 处于最佳状态, 处于全盛时期

-- She is still young and in the pride of her beauty.

put one’s pride in one’s pocket 忍辱含垢, 抑制自尊心

Sometimes we must put our pride in our pockets.

C) Taste n.鉴赏力the ability to enjoy /appreciate art , movie or music

-- She has excellent taste in dress. 她在服装方面有极高的品位。

a taste of 尝一口, 尝一点-- Oh, let me have a taste of your coffee.

in good taste 得体, 文雅,大方-- The beautiful girl is in good taste. In bad taste 庸俗, 不礼貌

taste of 有什么的味道-- The dish taste of fish. 这道菜有鱼腥味。

to one’s taste 合某人的口味, 称某人的心愿-- He did what he wanted to do to his taste. There is accounting for taste. 【谚】人各有所好。

He who has never tasted bitter knows not what is sweet. 不知黄连苦, 哪知蜂蜜甜。

-- Bitter adj.有苦味的, 苦的, 痛苦的

testable adj.可尝的, 滋味好的tasteful adj.有鉴赏力的tasteless adj.没味道的, 无鉴赏力的taste blindness n.味盲taste marker 时尚的首创者

D) Exert v. bring to bear 施加,Exert sth on sb put to use or effect; put forth: 使用,利用-- His wife exerted a lot of pressure on him to change his job.

-- He likes to exert his authority on us.他爱施威。

Exert oneself to do sth. 努力, 尽力, 出力-- He never exert himself to study hard.从未尽力学习过。

exert every effect 尽一切努力exertion n.尽力, 努力, 发挥n.行使, 运用

E) Subtle adj.delicately; hard to notice/ hardly noticeable 微妙的, 难以捉摸的(敏感的, 敏锐的)

-- He is a subtle observer. 他是一个敏锐的观察家。

Subtly adv.敏锐[感]的, 有辨别力的, 微妙的Subtlety = Subtleness n.微妙, 明敏, 聪明Advertiser n.做广告的人; Advertise v.做广告, 登广告; Advertisement n.广告Advertisements exert subtle influence on us.

Advertising n.广告业, 广告adj.广告的

F) Classify v.分类order according to the class

-- The books are/ have been classified according to the subject. 这些书是/已经按课题/学科分类了。

(subject n.题目, 主题, 科目, 学科)

classification n.分类, 分级, 分类法; classified adj.分类的adj.机密的

classifiable adj.可分类的; classifier n.分类者,分类器

G) Magic adj.有奇妙作用的

Devise:invent sth, esp sth clever or complicated

H) Capture v.hold interest of sb吸引, 赢得-- His wonderful performance captured my attention. Capture vt. Make a prisoner of sb 俘获, 捕获, 夺取-- The police captured the two thieves.

I) Anticipate v.to give advance thought, discussion, or treatment to (预料某时会发生,并在行动上做好适当的准备)预期, 预料to foresee and deal with in advance 预料到, 预先做准备vt.占先, 抢先,

-- Our attack failed because the enemy anticipated. 我们的进攻失败了, 因为敌人预先做了准备。

-- We anticipated the enemy would try to cross the river, so we decided to destroy the bridge. 我们预料到敌人会通过这条河, 所以我们决定把桥摧毁。

Anticipate+n / doing / that (vt.期待, 预期)= expect(vt.期待, 预期(不可做“预料到”)Expect 比anticipate更肯定些,更确定些

-- We are expecting/anticipating a crowed of people at tonight’s meeting.我们期待有一大帮人参加.....

The police are anticipating trouble at tomorrow’s football match.估计到明天的球赛会有麻烦。

I didn’t anticipate doing the cooking myself. 我可没想到我自己得做饭。

I can’t really anticipate what will happen. 我无法预料将要发生什么。

Anticipate注重强调的内容,以高兴或恐惧的心情期待所想之事或预料之事的发生。

He is a man who is always anticipating trouble. 他是一个总是把结果想得很坏的人。

-- The students are anticipating a wonderful vacation.(n.假期, 休假)

wanted vt.: in the text means needed 求购征求, 招聘(报刊广告等用语)

Wanted:a secretary 招聘秘书

Avoid + doing I think you should avoid going shopping on Saturdays.

Advertisement n.广告(ad)(有两种读音)指具体的一条广告。An advertisement for a new car 一条新车广告

Advertising 广告, 指广告的总称,广告业he works in advertising. 他从事广告业的工作。Advertise, v Advertiser n(都只有一种读音)

Effort n.努力Close: adj. in the text it means careful 谨慎的, 彻底的, 严格的

I will keep a close eye on your books. 我会好好看管你的书。(look your books carefully)

Take a close look at the photograph.你在仔细看看这照片。

Weakness n.弱点, 缺点, 虚弱, 软弱

Enable vt. 使能够(有两种读音)

Manufacture vt. 制造, 加工; Manufacturer n.制造业者, 制造商

Manufactory n.制造厂, 工厂; Manufacturable adj.可制造的Manufactured adj.人造的

bring in v.生产, 挣得, 介绍引进

come along 一起来, 一道走

lorry n.卡车, 载重汽车(美作:truck)

The text is about a composition to bake the biggest biscuit.

The answer to the question: the college students won the composition.

In the first paragraph, the author says that “No one can avoid being influenced by advertisements.”because advertisers know our little weaknesses. In the second paragraph, the author gives an example: that is “ all of us love to get something for free.”只要听到这个神奇的字眼“free”我就愿意去消费,that is one of the key strategy of advertisers. The third paragraph gives us an example of this key strategy in which the author shows us how this key strategy is used the company offered $10 a pound for the biggest biscuit. But this examples ends in a very surprising way, because the advertiser did not earn much profit, instead, they had to pay the clever students a lot more than they had expected.

1. Much as: means “although”

Much as I like to help you, I am simply too busy at the moment. 我尽管非常想要帮你,但是我现在太...

2. pride oneself on(upon)…== take pride in 为…而感到骄傲(夸耀)

The university prides itself on tits beautiful campus. 这所大学以她美丽的校园引以为荣。

3. Taste:means judgment or the ability to appreciate it. 品味

good / bad / poor taste in women, / men / clothes / architecture et

Be free (to choose)自由

The students are free to decide which courses to take. 可自己决定选哪些...

Free cars/ houses / samples / trip around the world the magic word “free” means free for charge 免费

3. Exert (means “use”) influence / pressure / control,(加以控制) exert 强调主动性且更加正规

If you would exert influence, they might change their mind. 如果你施加影响,他们可能会改变主意。

4. subtle: not noticeable but important

a subtle flavor 一种隐约的不容易注意到的气味

a subtle difference: means “a small but significant difference”

a subtle approach: an indirect and sensitive approach” (间接而又敏感的方法)一种微妙的办法

5. In their efforts to do sth: means when they are trying to ......

In their efforts to reduce crime, the government expanded the police force.为了减少犯罪,政府加强了警力

=== when the government tried to reduce the crime, it expanded the police force.

6. Classify:arrange by class 把......归类

7. For nothing: for free why pay a baby-sitter when my wife can do it for nothing?既然我的妻子能做这些,又不用付钱,干嘛要请保姆呢?

8. ... the... word free can rarely go wrong: double negative== ... Can almost always work

Rarely can An advertisement which begins with the magic word FREE go wrong.倒装

Modern sculpture rarely surprises us any more. Rarely does modern sculpture surprise us any more.

9. Enable sb to do sth: the new test will enable us to detect the disease early.这种新的测试可以让我们早起发现这种疾病。

10. Make it possible for sb to do sth

The service make it possible for people to book tickets in advance.这项服务使提前订票成为可能。

11. Capture the attention of sb===catch the attention of sb/ catch one’s attention

Using “capture”: empathizes “no effort has been made”

capture means to have a stronger hold than catch; capture 的程度比catch 更强烈

12. Occupy:take up (space or time)

My books occupy most of the space.

Television occupies most of her leisure time. 他的大多数时间都是用来看电视。

13. Remove ... from: take sth away from...

Reference books cant be removed from the library.参考书不能从图书馆里拿走。

This text uses only three sentences(the first paragraph) to summarize the influence of advertisement on us. 1. No one ... being influenced ... no one means everyone. 范围广且肯定。

2. ... we are no longer free to ..., for advertising.... This sentence talks about the result of the influence of advertisement, so it is closely connected with customers, that is why the subject of the sentence is “we”. However the influence on use is exerted by advertisement, so the subject of the sub-clause is “advertising”.

3. In their efforts ... persuade us..., advertisers have made a close study... The concentration of this sentence is on advertisers, and “we”become the object of persuade, which completely embodies the influence of advertisement on us.

When it comes to the influence of advertisement on us, it is so familiar to us all, because it can be seen or heard everywhere. We experience difference of the advertising campaigns(广告宣传) almost every day to promote the sales.

In shops we often see such words as “Free samples免费试用, Get two for one free 买二赠一” Actually our life is influenced by advertisement not only in commercial way, but also in a lot more extensive areas(广泛的领域). Sometimes our daily vocabulary is from the advertisement.

Some people hold an negative attitude about the advertisement influence. The argument is that the content of the advertisement is not reliable, because it’s profit-driven(唯利是图). And some people associate advertisement with commercialization of mass media and consumerism. 媒体的商业化或者消费主义这种倾向联系在一起。So actually advertisement is a cultural topic(广告的含义是文化性的)

I’d like you to think about the indication of advertisement by yourself.

1. no longer: not any more, not now

2. in their efforts to persuade us: in their attempts to influence us to do sth

3. classified: put into categories

4. free: without any cost or payment

5. enable: make it possible for

6. capture: attract and hold

II. Read the passage two or three time. Make sure you understand it. And then in not more than 80 words describe what happened from the time when the car got past the boulders to the moment it stopped in the shallow pool (Para3). Use your own words as far as possible.

1. Write a list of points (in note form).

2. Connect your points to write a rough draft of the summary. Try to use your own

words as far as possible, not only making extracts (摘抄) from the passage. Don’t count the number of the words until you have finished the rough draft.

3. In the rough draft, you are likely to go well over the words limit. Correct your draft carefully,

bringing the number of words down to the set limit.

III. Summary-writing points

1. Company---customers bake biscuits---send them to factory---offered $10 a pound for biggest

biscuit

2. Tremendous response---e.g. one biscuit in whiil barrow---500 pounds

3. Another filled boots of car---another 713 pounds

4. But lorry brought one---2400 pounds---baked by college students

5. Crane---biscuit from lorry

6. Manufacturers paid student $24000

IV. Summary

A biscuit company asked its customers to bake biscuits and send them to the factory. As a prize, they offered $10 a pound for the biggest biscuit they received. The response was tremendous, with one biscuit weighing 500 pounds and another weighing 713 pounds. They thought that was the winner until a lorry delivered one which weighed 2400 pounds baked bya college student. A crane lifted it from the lorry and the manufacturers paid the student $24,000. V. Letter writing

How are you? I hope you are keeping well. I know I haven’t written recently but I have some good news. I have managed to find a job near you and want to move to your neighbourhood.

Naturally I need to find somewhere to live. As you live in the area, would you mind helping me to find some accommodation? I am looking for a flat or even a small house to rent for at least six months.

I look forward to hearing from you as soon as you can find something for me.

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