一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）
题目1
正确
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题干
—We would like to place an order for some of your C&Z desk units.
—__________________
选择一项：
A. Thank you very much. We keep a large supply in stock. 正确
B. Certainly, delivery dates depend on your location.
C. We recommend payment by letter of credit.
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答案：A
解析：本题考核“订购货物”的交际用语。当第一说话人表达“我们想订购贵公司的一些C&Z办公桌”时，答语可以致谢并说明是否有货源。选项A表示“我们有大量现货供应”；选项B意为“交货日期取决于您的地点”；选项C是“我们推荐信用证支付”，所以答案是A。
正确答案是：Thank you very much. We keep a large supply in stock.
题目2
不正确
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题干
—What about the commission?
—
选择一项：
A. It’s a general practice everywhere else. 不正确
B. Of course, I’d give you our lowest quotation.
C. I’m afraid you have to tell me, first, how large your order is going to be.
反馈
答案：C
解析：本题考核“询问佣金”的交际用语。第一说话人询问“佣金怎样？”答语可能是关于佣金的比例、多少等。选项A为“这是各个地方的惯例”；选项B为“当然，我方可以给贵方最低的报价”；选项B为“恐怕贵方需要告知你们订单的数量”；选项C“依据订单数量支付佣金”符合交易惯例；故选择C。
正确答案是：I’m afraid you have to tell me, first, how large your order is going to be.
题目3
正确
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题干
Our terms of payment are normally 30-day bill of exchange, documents_______ payment.
选择一项：
A. against 正确
B. for
C. in
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答案：A
译文：我们的付款条件一般是30天汇票，付款交单。
解析：短语documents against payment缩写为D/P，意思是“付款交单”，指卖方的交单须以进口人的付款为条件，即出口人将汇票连同货运单据交给银行托收时，指示银行只有在进口人付清货款时才能交出货运单据；所以答案是A。
正确答案是：against
题目4
正确
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题干
After having seen the _________ and samples, Jenny makes the specific inquiry.
选择一项：
A. category
B. catalog 正确
C. calculation
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答案：B
译文：珍妮看完目录和样品后，进行具体询价。
解析：名词category意为“类别”；catalog意为“目录”；calculation意为“计算”；通常目录和样品一起提供给客户，故选择B。
正确答案是：catalog
题目5
不正确
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题干
International trade gives consumers and countries the opportunity to ________ goods and services not available in their own countries.
选择一项：
A. expose to
B. be exposing to 不正确
C. be exposed to
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答案：C
译文：国际贸易提供给消费者和国家以机会，能够接触到本国所没有的商品和服务。
解析：动词expose 用于被动结构需和介词to 搭配使用，be exposed to意为“接触，暴露于……”，所以答案是C。
正确答案是：be exposed to
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二、阅读理解（每题10分）
题目6
部分正确
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题干
The Basics of Import and Export
Importing and exporting is transferring goods from one country to another while paying attention to the laws and requirements of bringing goods out or into that country. If you want to import in large quantities for commercial purposes, you’ll need to have the consent of the local customs department and the right paperwork. Import and export are the basics of international trade. If you are looking forward to starting your own business in the field of importing and exporting business then here are some tips for starters.
Foreign embassies provide nice programs and a great deal of information about their goods to promote exporting. You can find out exactly what it is you are looking to buy. If you are exporting, you can approach your local department of trade and see what plans they have on offer to promote exports. Besides, you should consult the tax department to find out if there is a particular process to setting up an importing and exporting company and what documentation you will require. It is also necessary that you find out about any licensing requirements for importing and exporting of
goods. Some countries do not allow their goods to go to a certain country and vice versa, this is known as an embargo. In this way, you can make sure that there are no embargoes with the country you are looking to trade with.
1. International trade refers to both import and export.回答正确
2. Only after the local customs department agrees, could you start your own business in the field of import and export.回答不正确
3. Foreign embassies do nothing to help promote exporting. 回答不正确
4. If you are exporting, you can turn to no one for help. 回答正确
5. Some countries do not allow their goods to go to a certain country. 回答正确
反馈
解析：
1. 这是一道推断题。从第一段import and export are the basics of international trade这句话可以推断出，“国际贸易既包含出口也包含进口”，所以选择T。
2. 这是一道推断题。从第一段if you want to import in large quantities for commercial purposes, you’ll need to have the consent of the local customs department这句话可以推断出，“只有获得当地海关部门的许可，方可从事进出口业务”，所以选择T。
3. 这是一道细节题。从第二段foreign embassies provide nice programs and a great deal of information about their goods to promote exporting 这句话可以看出，“外交大使馆提供良好项目以及大量商品信息，促进出口”，所以选择F。
4. 这是一道细节题。从第二段if you are exporting, you can approach your local department of trade and see what plans they have on offer to promote exports这句话可以看出，“可以寻求当地的贸易部门，获得他们促进出口的计划”，所以选择F。
5. 这是一道细节题。从第二段some countries do not allow their goods to go to a certain country 这句话可以看出，“某些国家不允许本国的商品进入特定国家”，所以选择F。一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）
题目1
正确
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题干
—
—It includes merchandise, packaging and shipping, duty if required, any taxes and insurance.
选择一项：
A. Could I get an estimate before placing an order?
B. What does the estimate include? 正确
C. How many would you like to order？
反馈
答案：B
解析：本题考核“询问信息”的交际用语。根据答语“它包括……”推断，第一说话人在询问“……包括哪些内容?”，所以答案是B。
正确答案是：What does the estimate include?
题目2
不正确
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题干
—What is it in particular you're interested in?
—.
选择一项：
A. Your kitchenware, I suppose.
B. We have placed the order. 不正确
C. The kitchenware will be exported to the UK.
反馈
答案：A
解析：本题考核“询问信息”的交际用语。第一说话人询问“贵方对什么产品更感兴趣？”答语应该是给出具体感兴趣的产品。选项A为“贵方的厨房用具”，选项B为“我方已下订单”；选项C为“厨房用具将出口到英国”；故选择A。
正确答案是：Your kitchenware, I suppose.
题目3
不正确
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题干
International trade is the _________ of goods and services between countries.
选择一项：
A. change 不正确
B. exchange
C. expression
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答案：B
译文：国际贸易是不同国家之间商品和服务的交换。
解析：名词change意为“改变”；exchange意为“交换”；expression意为“表达”，根据语境，答案是B。
正确答案是：exchange
题目4
不正确
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题干
Of course, I’d give you our lowest ________.
选择一项：
A. quota 不正确
B. quantity
C. quotation
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答案：C
译文：当然，我方会给贵方最低报价。
解析：名词quota意为“配额”；quantity意为“数量”；quotation 意为“报价”；在询价或谈判环节，卖方会提供相关报价，故选择C。
正确答案是：quotation
题目5
不正确
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题干
Importing and exporting is transferring goods from one country to another while _______ attention to the laws and requirements of bringing goods out or into that country.
选择一项：
A. to pay 不正确
B. paying
C. being paid
反馈
答案：B
译文：进出口是指在遵守进口国和出口国的有关法律和要求的情况下，指将一国的商品交换到另一国。
解析：动词词组pay attention to 意为“注意，重视”，在连词while 之后，需用分词结构，加之该词组介词to后已经有宾语，所以答案是B。
正确答案是：paying
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二、阅读理解（每题10分）
题目6
部分正确
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题干
阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。（每题10分）
International trade is the exchange of goods and services between countries. It gives consumers and countries the opportunity to be exposed to goods and services not available in their own countries. Almost every kind of product can be found on the international market: food, clothes, spare parts, oil, jewelry, wine, stocks, currencies and water. Services are also traded: tourism, banking, consulting and transportation. A product that is sold to the global market is an export, and a product that is bought from the global market is an import.
International trade can benefit us a lot. Trading globally allows us to expand our markets for both goods and services that otherwise may not have been available to us. If you walk into a
supermarket and are able to buy Indonesian bananas, Brazilian coffee and a bottle of French wine, you are experiencing the effects of international trade.
International trade brings us both advantages and disadvantages. For instance, international trade may also make the world economy easily affected by factors like prices, supply and demand, as well as global events. Political change in Asia, for example, could result in an increase in the cost of labor, thereby increasing the manufacturing costs for an American sneaker company based in Malaysia, which would then result in an increase in the price that you have to pay to buy the tennis shoes at your local mall. A decrease in the cost of labor, on the other hand, would result in you having to pay less for your new shoes.
1. International trade exchanges goods and services between different countries and regions. 回答不正确
2. Every kind of goods and services can be found on the global market. 回答不正确
3. A product that is bought from the global market is an export. 回答不正确
4. International trade may easily affect world economy. 回答不正确
5. Political change in one country has nothing to do with international trade. 回答正确
反馈
解析：
1. 这是一道细节题。从第一段international trade is the exchange of goods and services between countries这句话可以看出，“国际贸易是指不同国家之间商品和服务的交换“，所以选择T。
2. 这是一道推断题。从第一段almost every kind of product can be found on the international market这句话可以看出，“几乎每种产品都可以在国际市场上找到”，但是隐含的意思是，并不是所有的产品（比如文物等）都可以在国际市场上找到的，所以选择F。
3. 这是一道细节题。从第一段a product that is sold to the global market is an export, and a product that is bought from the global market is an import这句话可以看出，“销售到国际市场的产品是出口品，从国际市场采购的产品是进口品”，所以选择F。
4. 这是一道细节题。从第三段international trade may also make the world economy easily affected这句话可以看出，“国际贸易也容易使世界经济受到影响”，所以选择T。
5. 这是一道推断题。从第三段political change in Asia, for example, could result in an increase in the cost of labor, thereby increasing the manufacturing costs for an American sneaker company based in Malaysia, which would then result in an increase in the price that you have to pay to buy the tennis shoes at your local mall这句话可以推断出，“某个国家的政治变化会影响该国乃至其他国家的贸易发展，进而影响国际贸易”，所以选择F。一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）
题目1
不正确
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题干
—What does CIF refer to?
—
选择一项：
A. It refers to cost, investment and freight
B. It refers to cost, insurance and flight 不正确
C. It refers to cost, insurance and freight
反馈
答案：C
解析：本题考核国际贸易中缩略语的解释。CIF指代的是cost, insurance and freight，即成本、保险加运费，所以答案是C。
正确答案是：It refers to cost, insurance and freight
题目2
正确
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题干
—We would like to place an order for some of your C&Z desk units.
—__________________
选择一项：
A. Thank you very much. We keep a large supply in stock. 正确
B. Certainly, delivery dates depend on your location.
C. We recommend payment by letter of credit.
反馈
答案：A
解析：本题考核“订购货物”的交际用语。当第一说话人表达“我们想订购贵公司的一些C&Z办公桌”时，答语可以致谢并说明是否有货源。选项A表示“我们有大量现货供应”；选项B意为“交货日期取决于您的地点”；选项C是“我们推荐信用证支付”，所以答案是A。
正确答案是：Thank you very much. We keep a large supply in stock.
题目3
不正确
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题干
All the prices on the list are subject ________ to our final confirmation.
选择一项：
A. to
B. at 不正确
C. on
反馈
答案：A
译文：价目单上的所有价格以我方最终确认为准。
解析：形容词subject 意为“须服从…的”，在商务信函中与介词to 搭配，构成词组be subject to，意为“以……为准”，所以答案是A。
正确答案是：to
题目4
不正确
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题干
The payment is made by an irrevocable _______ letter of credit in our favor.
选择一项：
A. light
B. bright 不正确
C. sight
反馈
答案：C
译文：支付方式是以我方为受益人的不可撤销的即期信用证。
解析：形容词light意为“轻的，浅色的”；bright意为“明亮的”；a sight letter of credit固定搭配，商务英语专用术语，意为“即期信用证”，故选择C。
正确答案是：sight
题目5
不正确
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题干
We are a large chain of retailers and are looking for a manufacturer ______ could supply us with a large quantity of smart phones for the teenager market.
选择一项：
A. whose
B. which 不正确
C. who
反馈
答案：C
译文：我们是大型连锁零售商，正在寻找智能手机生产商，为我们提供针对青少年市场的大量的智能手机。
解析：本题考查定语从句关系代词的用法，先行词manufacturer指人，关系代词在定语从句中做主语，故选择C。
正确答案是：who
A letter of ________ is a document issued by a financial institution.
选择一项：
A. credit
B. complaint
C. inquiry 不正确
反馈
答案：A
译文：信用证是指由金融机构签发的票据。
解析：词组letter of credit意为“信用证”；letter of complaint意为“投诉信”；letter of inquiry 意为“询价信”；根据语境，由金融机构签发的应该是信用证，所以答案是A。
正确答案是：credit
BEC商务英语高级真题及答案(5) In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need. Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated. From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life. Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the
国开学习网商务英语3作业七答案 一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分）题目1 — — According to law, they refer to transportation, construction, finance, insurance and the like. 选择一项： A. Do you know taxable services? B. How do you like taxable services? C. What do you mean by taxable services? 反馈 答案：C 解析：本题考核“请求解释”的交际用语。选项A是一般疑问句，回答应该是yes或no；选项B是询问对纳税服务的评价；选项C是询问对纳税服务的解释，所以选择C。 正确答案是：What do you mean by taxable services? 题目2 — __________________
— Alright, I will try my best. 选择一项： A. Do you know about business tax? B. What do you think about business tax? C. Can you give me a brief introduction about business tax? 反馈 答案：C 解析：本题考核“寻求帮助”的交际礼貌用语。当寻求他人帮助时，可以说Can you help me, will you please do me a favor, can you give me…等，故选择C。 正确答案是：Can you give me a brief introduction about business tax? 题目3 It means you can ________ online with us. 选择一项： A. transact B. transport C. translate 反馈 答案：A
商务英语试题 I.Translate the following terms into English (30%): 1) 兼并 2) 商业周期 3) 上市公司 4) 泡沫经济 5) 股份 6) 欧洲债券市场 7) 审计 8) 贸易壁垒 9) 进口（贸易中） 10)出口（贸易中） II.Translate the following terms into Chinese(30%): 1) EU 2) VC 3) promotion policy 4) marketing environment 5) bank statement 6) venture capital 7) buyer behavior 8) market segment 9) liquid investment 10) trade union
III.Read the article and choose one best answer to each of the following multiple choice questions according to the article ( 40%): New Economy As America emerges from what may be the shortest economic slump in memory, there is increasing evidence that New Economy factors---- including high productivity rates, better inventory management, more flexible labor markets, and a greater share of jobs in the service sector ---- were in fact responsible for the brevity of the slowdown. As the remarkable US expansion of the 1990s appears to be continuing, the New Economy seems to have passed the first real test of its resiliency. And the structural changes being driven by the New Economy have not receded or been impeded by the changes of the last year; rather, they are as strong as ever. As these structural changes continue to sweep through our national economy, they are restructuring and reshaping the 50 state economies. In 1999, at the height of the New Economy euphoria, PPI released its first State New Economy Index, which included 17 indicators to measure the degree to which state economies were structured and operated according to the tenets of the New Economy. In 2002, after the New Economy has proved itself and is being viewed by most with a more careful and realistic eye, PPI’s 2002 State index uses 21 economic indicators to measure these differences and ass ess states’ progress as they adapt to the new economic order. With these indicators as a frame of reference, the report then outlines a state-level public policy framework aimed at boosting the incomes of all Americans. While in 1999 many thought that the New Economy changed everything (including the need for companies to make a profit), in 2001 many scoffed at it as simply a flash in the pan or, worse, a myth spun by an over-imaginative media. Many questioned if after the superb economic performance of the 1990s we were doomed to return to the dismal days of the later 1970s and 1980s. The reality is that the New Economy was neither an epochal and dizzying transformation nor a slogan generated by some dot-com companies looking to inflate their IPO prices. Rather it was and is the kind of profound transformation of all industries that happens perhaps twice ina century. Such a change is equivalent in scope and depth to the rise of the manufacturing economy in the 1890s and the emergence of the mass-production, corporate economy in the 1940s and 1950s. As we pass through one of those groundswells that regularly but infrequently reshape the economy (and society) from top to bottom, there will be occasional bumps along the way---- like the recent economic downturn---- but these are the negative phrases within what we can expect to be a much longer growth period.
— But what do you want me to do there? — ______________________________ 选择一项： A. Thank you for doing me such a favor. B. You have to give a presentation on what our products are. C. Could I get an estimate before placing an order? 反馈 答案：B 解析：本题考核“提出问题”的交际用语。对此类特殊疑问句，需要直接给出所问问题的具体信息即可。三个选项中，选项A和C均没有给出对方要求的信息，为答非所问；只有选项B的信息与问题相对应，故正确答案为B。 正确答案是：You have to give a presentation on what our products are. 题目2 正确 获得10.00分中的10.00分 标记题目 题干 — Why did you choose our company? — __________________________ 选择一项： A. Please speak up a little bit. B. I'm afraid I can't understand you. C. Sorry, I didn't catch that. Would you say it again?
反馈 答案：C 解析：本题考核“请求他人重复所说内容”的交际用语。对此情形，应先表达未听清所言及的事项，而后礼貌地提出再说一遍的请求。本题考核在工作面试中没有听清问题时如何“请求重复”，给出理由并用婉转的语言表达愿望才符合本语境的要求。选项A直接使用祈使句提出重复请求，语气稍显强硬，不够礼貌；选项B只表达了不理解所言，未提出任何请求；选项B给出理由并用婉转的语言表达愿望，故正确答案为C。 正确答案是：Sorry, I didn't catch that. Would you say it again? 题目3 不正确 获得10.00分中的0.00分 标记题目 题干 Is ________ possible to take a 10-minute break during the meeting tomorrow morning? 选择一项： A. now B. that C. it 反馈 答案：C 译文：有可能在明早的会议期间安排10分钟的休息时间吗？ 考点：it作形式主语。 解析：动词不定式短语to take a 10-minute break during…是逻辑主语，由于较长，便位于句中，所以句首需要用it作形式主语，代替句子的真正主语，故正确答案为C。 正确答案是：it
2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. 3．What is important when arranging a business trip abroad ?Type of transport ?Accommodation ?Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. 4．Do you think that the advertising practices described below are acceptable Why ?Using children in advertisements ?Using film stars in advertisements ?Promoting alcohol on TV ?Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.
商务英语（3）作业1 (Units 1-4) 本作业由四部分组成，第一部分：交际用语；第二部分：词汇语法；第三部分：阅读理解；第四部分：写作。建议在90分钟内完成本作业。写作部分要求写在给定的位置上。每次作业满分为100分。 一、交际用语（每题2分，共10分） 1-5题：阅读下面的小对话，选择恰当的答案。 1. ----Morning Maggie. Could you talk briefly about your career development? ----_________________. A. Good morning, Mr. Marx. I’m going to do a brief about my latest work and performance. B. Sure, Mr. Marx. Thanks for giving me this opportunity I started as a clerk in this company… C. Sorry, Mr. Marx, but I don’t like my boss at all. I think he is too serious and critical. 2. ----Kathy, I’d like you to meet Maggie Jacobs. ----_____________, Maggie. You’re doing a great job. A. I’m pleased to meet you B. It’s great to see you again C. I’m happy to meet you too 3. ----Good morning. ___________? ----Good morning! I need a check to send to my publisher in New York. A. What can I do for you, Madam B. What do you want to buy, Madam C. Why do you come here, Madam 4. ----What are they? _________ ? ----It’s a secret. But I’ll give you some hints, anyway. A. Is it a secret B. Can I have an idea about them C. Why do you keep it a secret 5. ----But ________ by SWOT? ----It stands for strengths, weaknesses, opportunities and threats. A. what do you mean B. how do you know
★绝密·考试前严禁任何人翻阅 全国外经贸从业人员考试 国际商务英语等级考试（初级） 试题册 考试时间： 2014 年 5 月 31 日09:30-11:30 ※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※※ 考生姓名： 准考证号： 考点（考区）： 注意事项 （答一、考生将姓名、身份证号、考试项目、考点（考区）、准考证号填涂在试题册及答题卡 题纸）相应位置。 二、考生在规定考试时间内做完试题册上的试题，并将答案填涂在答题卡（答题纸）相应 位置，写在试题册上的答案一律无效。全部答题时间为120 分钟。 三、考生在答题卡上作答时，切忌超出答题区域。如因超出区域作答导致答题卡失效，由 考生个人负责。客观题按题号顺序进行填涂，主观题在每题左上角写清题号按顺序作 答。凡因题号不清导致考试成绩有误，由考生个人负责。 四、考生不得将试题册、答题卡（答题纸）带出考场。考试结束，监考员收卷后考生方可 离开考场。 五、考生注意对自己的答案保密。若被抄袭，一经发现，后果自负。
★ 请将答案写在答题卡上，答案写在试卷上无效。 一、客观题（本大题有60 小题，每小题 1 分，共 60 分） [1-20] Listening: 20%（听力，20分） Section A Directions: Listen to the following dialogue and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. Mike: It would be nice to see you again, Mary. Are you free on Sunday evening? Mary: I ’m sorry, I ’m not. I ’ve got to visit my aunt1. Mike: Oh, that s’a pity. Monday ’s difficult for me. What about Tuesday evening? Mart: Tuesday ’s bad for me as well. I ’ve got to go to a meeting. Mike: Wednesday then? Mary: No, Wednesday’s out for me, I’m afraid. I ’ve got to 2 and do some work. I really must. Mike: Oh, that ’s a shame. Well, I can’t 3Thursday. What about Friday? Mary: I ’m4sorry. I’ve got to go out for dinner on Friday. Mike: Have you got to? Can ’tyou get out of it? Mary: I ’m afraid not. I ’ve simply got to go. Mike: Well, it looks as if we’ll have to wait till next week then. Mary: Yes, I ’m sorry, Mike. Look, I must go now. I have to meet Lisa in ten minutes. Ring me next week 5 . Mike: Fine. Try and keep an evening free for me. 1． A. in the hospital B. in hospital C. in hotel D. in hostel 2． A. stay in B. staying C. stay D. sleep 3． A. make that B. make this C. make D. make it 4． A. outright B. awfully C. really D. totally 5． A. some time B. sometimes C. sometime D. some times Section B Directions: Listen to the following passage and choose the correct word or words to fill each gap from A,B,C or D. This section accounts for 5 points. Each question will be read twice. For international investors, the decision to invest in a foreign country, whether to establish or 6 a plant or a sales network, or to purchase stocks or bonds, is a difficult one. Before they make the decision to invest abroad, international investors will have to make sure that the
一、选择填空，从A、B、C三个选项中选出一个能填入空白处的最佳选项。（每题10分） 题目1 正确 获得10.00分中的10.00分 未标记标记题目 题干 Moreover, reservations by credit card four weeks ______ guarantee availability of the room size required. 选择一项： A. in advance 正确 B. in addition C. in agreement 反馈 答案：Ａ 译文：此外，用信用卡提前四个星期预订，可以确保所需空间。 考点：in advance的用法。 解析：介词短语in advance 表示“预先，事先”，four weeks in advance意为“提前四周”，句中reservations by credit card意为“用信用卡预订”，in addition 意为“另外，额外”；in agreement 意为“一致”，意思与句意不符。所以答案是Ａ。 正确答案是：in advance 题目2 不正确 获得10.00分中的0.00分 未标记标记题目 题干 She is the CEO of Roston Sport Accessories________ I told you. 选择一项： A. who B. whom 不正确 C. about whom 反馈 答案：C 译文：她就是我跟你谈起的Roston 体育用品公司的执行总监。 考点：介词+引起定语从句中关系代词的用法。
解析：本题考查介词+引起定语从句中关系代词的用法。定语从句的先行词是CEO，谓语动词的搭配应该是tell sb about sth/sb, 意为“告诉某人关于某事/某人的事情”，所以关系代词whom前要加about，答案是C。 正确答案是：about whom 题目3 不正确 获得10.00分中的0.00分 未标记标记题目 题干 An example of soft sell is to distribute free samples ______ customers often respond favorably. 选择一项： A. to which B. in which 不正确 C. which 反馈 答案：A 译文：分发免费样品就是一种颇受消费者青睐的软性销售案例。 考点：介词+引起定语从句中关系代词的用法。 解析：本题考查介词+引起定语从句中关系代词的用法。定语从句的先行词是samples；从句中谓语是respond，为不及物动词，与其搭配的介词是to，即respond to，表示“对……的反应”；所以关系代词which前要加to，答案是A。 正确答案是：to which 题目4 不正确 获得10.00分中的0.00分 未标记标记题目 题干 So I have a number of other ______ up my sleeve, as well. 选择一项： A. tricks B. strict 不正确 C. trace 反馈 答案：A 译文：所以，我还有其它的一些花样。
1 Match a word from A and B and complete sentences 1─10. Use each word from A twice. product. 2 Market research showed very good potential for marketing the magazine to executives in the age range 25─35. 3 A consumer profile is simply a description of a typical customer. 4 Our company has established its brand name through a multi-million multi-media advertising campaign 5 The introduction of a product to the market is called the product launch. 6 Family and friends are a major factor in consumer behavior. They really influence what people buy, where and how. 7 A market segment is a group of customers of similar age and income level. 8 I don’t think cutting our advertising budget by half is a good idea. Our campaigns are highly successful and always generate huge profits in the long term. 9 Our representatives are under a lot of pressure to meet their sales targets. 10 I’m afraid I can only make a pessimistic sales forecast for February and March. Language Review: Questions 2 Re-order the words to make questions. 1 much advertising do how on spend you ? How much do you spend on advertising? 12 does endorsement mean what ?What does endorsement mean? 13 strengths and are company’s weaknesses what your ? What are your company’s strengths and weaknesses? 14 range did extend product their they when ? When did they extend their product range? 15 is team leading sales who your ? Who is leading your sales team? 3 Complete each question with an appropriate word. 16 __Did________ your market share increase last year? 17 ___What_______ kind of products do footballers endorse? 18 ____Are______ they doing any market research at the moment? 19 _Which_________ of these two products is more successful? 20 ____Have______ you met our new manager?
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2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are