VLWANS
Hong Kong, China
Tel: (852) 6694302
Oil Patch Tel: (852) 6693098
Tlx: 446834 AAOTS CN
Fax: (852) 6693008
Your ref:
Our ref: BW/bw
10 Dec., 2015
OLEV A
HangzhouWestLake
Dear Sirs,
We have known the name and address of your firm from the advertisement on TV and take the pleasure in addressing this letter with the hope of establishing business relations with you.
Our company was established in 1979, whose products are very popular among young people in our country. Recently, because of the burning summer, our company needs a set of cosmetics. Could you please give me some information about your sunscreens and masks especially for young girl from16 to 22?
We are looking forward to your reply and we seriously hope that a voluminous and continuous business might be established with you. Yours sincerely,
VLWANS
(Signed) …
Wang Gang
Manager VLWANS
Hong Kong, China
Tel: (852) 6694302
Oil Patch Tel: (852) 6693098
Tlx: 446834 AAOTS CN
Fax: (852) 6693008
Your ref:
Our ref: BW/bw
10 Dec., 2015
OLEV A
Hangzhou West Lake
Dear Sirs,
Frozen Rabbit Meat
We thank you for your letter of 1st Dec.2015 and the samples of your products, Frozen Rabbit Meat.
While appreciating the good quality of your products, we refer to your order No. 345 and regret to say that we are not able to accept your bid price for Frozen Rabbit Meat.
As you may be aware that the prices for foodstuffs have up sharply, owning to the rough weather. So it is impossible to purchase supplies at economic prices. Moreover, we have improved our packing method, as you may have seen from our samples, which cost us a lot. The price, therefore, is 8% higher than you bid.
For the market is firm with an upward tendency, we advise you to accept our price without delay. In view of our long business connection we will definitely keep supplies available for you if you amend the price in your order within 5 days.
Yours sincerely,
VLWANS
(Signed) …
Wang Gang
Manager
收到客户询盘时的回复： Dear sir, We hereby acknowledge receipt your inquiry of XX,(products)and i just got the information from our production department,these standard is available for us.and the now pls check the quotation below: The specification you required: The length: The diameter: The material ........ The price:XX usd /pes FOB(tian jin) I hope this is the one in your favor,As a experienced company (ISO9001:2000)in the XX filed for more than 20 years.and we take the opportunity seriously to cooperate with you.if you have any questions ,pls feel free to contact me.i will try my best Thanks and regards 签名 客户询盘模糊，向客户询问规格 Dear sir, Thanks for your inquiry of our XX(products).on dec.10th.and we are in XX filed for many years,so we are confident we can do it.but the specifications you given is still lack.such as the diameter,meterial,quantity and so on.....,so pls can you send us the details?the drawing(cad)is ok. After we confirmed,we are happy to provide you with our good quality and competitive price. Look forward your soonest reply, Thanks and regards 签名 针对客户的讨价还价的回复 Dear sir, Sorry for my late reply,i discuss with our boss for a long time, but regarding the price,it is near our bottom line,you know the market is changing everyday,and it is hard to cut more on cost as we need the products with best quality. But we treasure our first cooperation,so we allow you a 2%discount,this is the best i can do for you. I hope that if you have the will to cooperate,pls don’t just focus on the price,the most important is the quality,i think. If you any comments ,pls let me know. Thanks and regards Angela 这个得针对情况，如果利润真的不太高，就这样写没有关系，如果老板太黑了，就给点折扣，关于价格不是一封两封的邮件可以搞定的，总之灵活点啦 应对客户的迟迟不回复的邮件: Dear sir, Did you receive our quotation on dec12th?and no reply from you.i was waiting until all the
台布 我们从我国商务部处得悉贵公司的名称和地址，现借此机会与你方通信，意在建立友好业务关系。 我们是一家国营公司，专门经营台布出口业务。我们能接受顾客的来样定货，来样中可具体需要产品的花样图案，规格及包装装潢的要求。 为使你方对我各类台布有大致的了解，我们另航寄最新的目录供参考。如果你方对产品有兴趣，请尽快通知我方。一俟收到你方具体询盘，即寄送报价单和样本。 盼早复。 SPECIMEN：INTRODUCING BUSINESS OPERATION Dear Sirs, RE:TABLECLOTH We have your name and adress from Ministry of Commerce of the People's Republic of China.We take this opportunity to write to you with a view to set up friend business relations with you. We are a carpet manufacturer, our products are a unique style of novel, inexpensive..We are in a position to accept orders according to the customer's spmples.In the customer's spmples,request about the assorted pattern,specification and package of the needed goods can be indicated particularly. In order to give you a gengral idea of various kinds of the table-cloth we are handling,we are airmailing you under separate cover our latest catalogue for your reference.Please let us know immediately if you are interested in our products.We will send you our price list and sample to you as soon as we receive your specific inquiry. Looking forward to your early reply,we are. Yours faithfully Xiaoli
一、询盘例文 敬启者： 我们是最大的家具进口商之一，现对转椅（Swivel Chairs）感兴趣。 盼望贵公司早日报来温哥华CIF最低价，说明支付条件、最早交货期及可供数量。如有产 品目录，也请寄来两份。如果报价合理，我们将大量订购 如蒙早日回复，将不胜感激。 此致 北京长城进出口公司 加拿大温哥华东方贸易公司经理 John Smith 2010年5月 Orient Trading Co. Vancouver, Canada May 10,2010 Beijing Great Wall Imp.& Exp. Corp. Dear Sirs, Re: Swivel Chairs We are one of the largest importers of furniture. At present we are interested in Swivel Chairs and would appreciate your giving us the lowest price CIF Vancouver, the earliest time of delivery and quantities available. Please also send us two catalogues if available. If your price is reasonable, we will place a large order. We are looking forward to your early reply. Best regards, John Smith Orient Trading Co. Vancouver, Canada 一、报盘例文 敬启者： 感谢您5月21日的询盘。我方现报盘如下，此报盘须经本公司最后确认方为 效。 品名：110号， 111号转椅 颜色：黑色、棕色和金色 价格：货号110,每把100美金，CIF旧金山价 货号111,每把95美金，CIF旧金山价 装运：2007年8月19日 付款：电汇
一.询盘的回复和技巧 Ⅰ如何筛选询盘，我们可以把询盘分为七种： 1.有收件人称呼的 2.有详细产品询问的 3.有介绍自己公司背景的 4.有对工厂详细问卷的 5.有完整的公司名称、联系方式和网址的 6. Email的后缀是公司网址的 以上六种询盘比较有真实客户相，应该重点回复 7.没有称呼也没有具体产品询问，只是对公司感兴趣，标准的询问函模式 一开始要求寄送目录、价格xx样品的 只对公司产品感兴趣，要求快寄样品赶展会、赶促销，样品种类多但没有具体要求看看客户发来邮件的时间，根据时差判断客户发送邮件的时间，比如早上八九点从德国IP发送过来的邮件基本有问题。 上面说的几类询盘基本就是无效的询盘，只是为了扩大自己知名度，或者骗取点样品套个价格，时间比较紧的就不用理了。这样的客户基本是做不成生意的，即使做成也不会是大单子。时间比较充裕的可以联系下，权当练兵 Ⅱ如何回复询盘 1.及时 1),第一时间回复 2),根据时间差重点回复 港、台、日、韩、xx马上回复
xx上午11点之前回复 xx下午一点前回复 xx下午三点前回复 美国、加拿大、墨西哥及美洲、拉美国家，下午下班之前回复 3),不能回复或不能完整回复的 对由于种种原因暂时不能回复的，应尽早给客人邮件告诉他可以什么时候回复他提出的问题，而不是置之不理 对于不能完整回复的，应把可以回复的问题先告诉客人，另外告诉一个确切的日期来回复剩余的问题 2.全面完整专业 1)读完询盘有一个整体概念 国家和地区： 欧洲、美国对质量要求比较严格，可以承受较高的价格，讨厌讨价还价 印度巴基斯坦对质量基本无要求，只要价格优惠，就可能做成生意，基本每次联系都要求降价，可以承受的价格低 中东拉美对质量有一定要求，价格也比较挑剔，但可以承受比印巴略高的价格中间商和最终用户： 看对方是一个进出口公司还是一家经营此产品的批发商、分销商或者零售商产品和用途： 即使完全相同的东西，由于用途不同，价格也不同 用来焊轿车和铁壶的两块同样的焊铁价格可能差十几倍甚至几十倍 2)作答客户提出的问题
新客户的主题建议写：we want to be your supplier for xxxxx(t-shirt, polo shirt, hoody ) Dear Miss Pamela, 主题：cata. for your ref. Thank you for your inquiry. The latest cata. attached, for your ref. our MOQ is 1000pcs. The price and the delivery time depend on your qty. Would you like to tell me more about your business type? Are you professional buyer? Do you have your unique logo needed print on the chest or anywhere? You can send it to me and we will make the design for your confirm it. We can also make it by your sample and ideals. （ check quality）Dear Sirs,（询盘） We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items suppliable at present. Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, purchase more, discount more The more order, the lower price If you have a big order, I will give you a discount as soon as I can. Thank you for your inquiry. The price depends on your quantity, purchase more, discount more. Our quotation about this t shirt is X dollars for one unit. Do you have your unique logo needed print on the chest or anywhere? You can send it to me and we will make the design for you confirm it.
本文档由实惠网（https://www.doczj.com/doc/499158495.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.doczj.com/doc/499158495.html,） 外贸函电常用范文Set new business relationship 建立贸易关系，可以通过多种途径，比如通过驻外机构、国外商会、同业商行、银行、出国访问、商品交易会、报纸广告、市场调查等等。建立贸易关系的信函，要写得诚恳、热情、礼貌、得体，并将写信人的意图清楚地叙述完整，给对方留下深刻地印象，使其愿意与你交往。 Dear Mr. Jones: We understand from your information posted on https://www.doczj.com/doc/499158495.html, that you are in the market for textiles. We 本文档由实惠网（https://www.doczj.com/doc/499158495.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.doczj.com/doc/499158495.html,）
would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our website https://www.doczj.com/doc/499158495.html,,which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely, John Roberts 本文档由实惠网（https://www.doczj.com/doc/499158495.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.doczj.com/doc/499158495.html,）
1. 永康盛辉公司的Frank Luo收到美国Sunshine Trading Co., Ltd. 经理Adam 初次询盘并按其要求及时寄出商品目录和价目单 Dear Adam, We thank you for your letter asking for our new catalogues and shall be glad to enter into business relations with your firm. Complying with your request, we are sending you under separate cover our latest catalogues and pricelist covering our exports available at present and hope that you will find many items in it which interest you. We look forward to receiving your inquiries soon. Sincerely, Frank 2. 美国客商在收到材料后，表示对其中三款角磨机感兴趣并寻问Frank Luo能否报FOB价，最惠价，最低订货量等问题。 Dear Frank, Thanks for your information. We are interested to buy large quantities of Angle Grinder and shall appreciate it if you would give us the best FOB Ningbo price. I have now listed below the models that are of interest: AG105L, AG203S, AG880H Please send us some samples for testing. We will pay the sample fees. How about MOQ?
询盘回复 无明确目标动机询盘、收集情报动机询盘邮件回复例子： Sample 1 Dear Mr. Amir, Many thanks for your inquiry dated(of) XXXX from https://www.doczj.com/doc/499158495.html,. In order to let us make more correct quotation accordingly, please kindly tell us the exact model number you prefer after checking our website of https://www.doczj.com/doc/499158495.html,. Besides, to help us offer the best price, please also introduce your company as many details as you can. Such as your company foundation time, how many workers, major product lines, company website and last year's sales turnover if possible. More details better price. Waiting for your early reply. Best Regards Amy Sample 2 Dear Mr. Naresh, So glad receiving your enquiry for our Barbies' collection from https://www.doczj.com/doc/499158495.html, dated XXX. Thanks a lot. We are a leading manufacturer in children’s wear in China and our products have been exported to customers all over the world such as ****. The Barbies Collection is the most popular style in our factory, selling fast. However, detailed price list for the skirts and long pants will be sent to you based on your specific further product description such as color, specification, special design requirement etc. Please check the following styles photo which should be suitable for your Indian market and tell us more requirements on the exact skirts and long pants. Please do not hesitate to contact us if any question and we are waiting for your reply. Best regards,
1.永康盛辉公司的Frank Luo收到美国Sunshine Trading Co., Ltd.经理Adam 初次询盘并按其要求及时寄出商品目录和价目单 Dear Adam, We thank you for your letter asking for our new catalogues and shall be glad toenter into business relations with your firm. Complying with your request, we are sending you under separate cover our latestcatalogues and pricelist covering our exports available at present and hope thatyouwill find many items in it which interest you. We look forward to receiving your inquiries soon. Sincerely, Frank 2.美国客商在收到材料后，表示对其中三款角磨机感兴趣并寻问Frank Luo 能否报FOB价，最惠价，最低订货量等问题。 Dear Frank, Thanks foryour information. We are interested to buy large quanties of AngleGrinder and shall appreciate it if you would give us the best FOB Ningbo price. I havenow listed below the models that are of interest: AG105L, AG203S, AG880H Please send us some samples for testing. We will pay the sample fees. How about MOQ? We are waiting for your reply. Best Regards, Adam
外贸英语：询盘范文（7） 回复询盘，量大折价 We are pleased to receive your letter of 5 July and enclose our catalogue and price list． Also by separate post we are sending you the samples of our products． Our catalogue contains items and their specifications of our supplies． Through comparing our prices with those of other suppliers， you will appreciate the moderate prices of ours． For a total purchase of not less than 100，000 and not more than 200，000 American dollars， we would allow a discount of 10% and for a purchase larger than 200，000 American dollars， we would allow a 20% special discount． 很高兴收到贵公司7月5日来函。现寄上产品目录与价目表。同时另封寄去样品，请查收。 所寄产品目录包括本公司产品的品名、规格。与其他厂商的价格比较，我方的报价定会使贵方满意。 凡总定购量超过100，000美元但不足200，000美元者，我方将给予10% 的折扣；凡总定购量超过200，000美元者，我方将给予20%的折扣。
竭诚为您提供优质文档/双击可除 英文商务信函询盘 篇一：外贸函电询盘范文 外贸函电询盘范文 1询盘 Dearmr.Li, Yourfirmhasbeenrecommended1tousbytheDicksonelectric scompany,withwhomwehavedonebusinessformanyyears. weareinterestedinyourelectricTypewritersforuseinoff icesandshallbegladifyouwillsendusacopyofyourillustr atedcatalogue2andcurrentpricelist. Yourssincerely, susanblock manager AReply Dearmsblock,
wewelcomeyouforyourenquiryofFed.1andthankyouforyour interestinourcommodities.weareenclosing3somecopieso fourillustratedcataloguesandapricelistgivingthedeta ilsyouaskedfor. wetrustthatyouwillagreethatourproductsandpriceappea lto4themostselectivebuyer.Andwealsoallowaproperdisc ount5accordingtothequantityordered. Thankyouagainforyourinterestinourproducts.wearelook ingforwardtoyourorderandyoumaybeassured6thatitwillr eceiveourpromptandcarefulattention. Yourstruly 2. Dearmr.Lu, wehavenoticedfromyouradvertisement1in2thatyouexport largequantitiesofcushions3toeuropeanmarket. beingspecializedinthislineforalongtime,wearewellcon nectedwith4manycustomersinourcountry.Atpresent,wear
外贸函电范文包括询盘、发盘、换盘、接受 1. Dear Mr. Li, Your firm has been recommended 1 to us by the Dickson Electrics Company, with whom we have done business for many years. We are interested in your Electric Typewriters for use in offices and shall be glad if you will send us a copy of your illustrated catalogue 2 and current price list. Yours sincerely, Susan Block Manager A Reply Dear Ms Block, We welcome you for your enquiry of Fed. 1 and thank you for your interest in our commodities. We are enclosing 3 some copies of our illustrated catalogues and a price list giving the details you asked for. We trust that you will agree that our products and price appeal to 4 the most selective buyer. And we also allow a proper discount 5 according to the quantity ordered. Thank you again for your interest in our products. We are looking forward to your order and you may be assured 6 that it will receive our prompt and careful attention. Yours truly 2. Dear Mr. Lu, We have noticed from your advertisement 1 in https://www.doczj.com/doc/499158495.html, 2 that you export large quantities of cushions 3 to European market. Being specialized in this line for a long time, we are well connected with 4 many customers in our country. At present, we are interested in back cushion fine in quality and low in price. It will be highly appreciated if you could send us some brochures and samples for our reference and quote 5 your lowest price on CIF basis including our 3% commission 6 . Should your goods prove satisfactory and price be found competitive 7 , you may expect substantial 8 orders from us. We are looking forward to your early reply. Yours faithfully
外贸 B2B 询盘回复技巧 提出问题,解决问题 ! 使用电子商务平台洽谈外贸业务,大家遇到的共同问题是什么 ? 1、我回复了买家,为什么买家不理我 ? 分析原因: 1 邮件客人并没有收到 ! 解析:现在有很多国内的厂家,商人,用的邮箱地址仍然是免费的邮箱,甚至是数字邮箱 (163, https://www.doczj.com/doc/499158495.html,? 为后缀的邮箱这类邮箱地址很容易被国外客人的邮件服务器辨别为垃圾邮箱, 还没有等到客人收到你的回盘信息, 客人的服务器已经将你所发送的邮件直接退回或者删除, 客人自然不会回复给你, 因为他根本就不曾收到邮件 ! 解决:用国际通用的邮箱如 https://www.doczj.com/doc/499158495.html, , https://www.doczj.com/doc/499158495.html, , https://www.doczj.com/doc/499158495.html, 这类免费邮箱,比较好,不容易被分析为垃圾邮件 ! 另外可用公司名购买的企业邮箱, 以公司名为后缀的邮箱和客人联络的, 这个不是免费使用,通常是做了公司网页后,送的公司邮箱,每年是要收费的。同样, 这个以公司名后缀的邮箱也一定要找相关公司做邮箱的“双向解析” 。这样,你所发送的邮件才会被客人的邮箱服务器通过,客人才会顺利收到邮件 ! 2 邮件中有病毒 解析:大家有没有每天查杀计算机内的病毒呢 ? 试想,如果客人收到一封你的邮件, 但你的邮件中带有病毒并被客人的杀毒软件 所查出,客人会看邮件,还是直接删除邮件呢 ? 这个问题是很显然的。 解决:解决办法很简单, 就是定时定点对你的计算机进行彻底查毒,保证自己所发邮件是不带任何病毒及木马程序。
3 发送的时间有时差,及客户看邮件的时间 ! 解析:很多做外贸人员认为,一旦收到 ? 询盘 ? 就马上回复,认为及时尽早的回复,客人一定会对此满意和赞赏并会有所回复 ! 这样做是对的, 但忽略了很重要的一点, 除了亚洲一部分国家及澳洲地区国家, 绝大部分客户和中国是有时差的。就算你马上回复了客人, 客人也会在他上班的时间才能看到邮件。而且客人所发的 ? 询 盘 ? , 肯定也不会只有你一个人回复, 肯定有大把的供应商相争回复, 这样, 最早回复的邮件按照邮箱的排列的顺序被沉到了最底层。如果客人在上面的邮件中找到感兴趣的供应商, 就根本不会看最底层你的邮件 ! 解决:了解客人当地的时差及上班时间, 按照客人的上班时间发送,这个,只需要简单的邮件定时发送就可以办到 ! 另外一点, 我觉得非常好,就是按照客人的上班时间,在线和客人联系 ! 比如欧洲等国家和中国的时差为 -6到 -8个小时,那么当我们在下午 3-4点的时候正是客人上班的时间,这样下午和客人发邮件, 极有可能收到客人的回复, 收到客人回复后立即也回复, 或者能在 Trademanger? 或者 MSN 上能和客人在线及时沟通,这样也是最好的沟通方法。 4 客人休假及发邮件的密度 解析:除了及时和客人联系外, 还要了解客人所在地的法定节假日或者休息时 间 ! 有过多国家的客人是很遵守作息时间的,一旦休息或者放假,是绝不做事的 ! 所以了解客人的放假时间也是很重要的。 你所发送的邮件密度也非常重要, 如果密度过高, 每天至少三封, 这样很有可能被客人被认为是骚扰或者垃圾邮箱而将你加入黑名单。 解决:讲师提出的最好的邮件密度为:第 1天 -第 2天 -第 6天 -第 13天 -第 28天-每隔 1个月 ! 就是,一开始发送后,第二天没回复再追加一封,再没回复过 4天,就是第 6天再追加一次,如果再没回复就是再过一个星期再发, 再过半个月再发, 然后每个月定时发送 ! 当然,发送的内容千万不要一样,标题也要经常变换。不要放弃任何
外贸函电询盘范文 本文档由实惠网外贸平台提供， 仅供外贸学习交流，欢迎加入外贸交流QQ 群： （一起学习外贸知识，分享外贸 经验）。外贸博客人 实惠网外贸论坛招版主需要的请联系 写好催对方下单的英语传真 1. 鼓励订货，保证交货 Owing to the increase of demand, you will probably make an order. If we are right in thinking this, would you care to place your order now? We can ensure immediate dispatch from our stock. 2. 提供各项资料，劝诱订货 We trust that you have received our catalogs and price-list. Now that you have had a chance to examine what we have sent to you, we are enclosing an order form for you to make an order easily. 3. 通知对方广告活动将引起抢购，希望尽早订购 Our advertising campaign is due to begin next month. Experience shows that many orders follow these advertisements, and sales are certain to result. We strongly advise you to lay in at least a small stock. 4. 鼓励在产品涨价前订货 From April 1st the prices of all our products will be raised by 10%. Even with this increase the prices of our products are still slightly lower than those of our competitors. Concerning the business you are negotiating, we will charge you old prices on all orders received here up to and including April 30. We look forward to your orders. For example: Dear xx, How are you those days, hope everything goes well with you. We would like to know your opinion about my quotation. Owing to the increase of demand, you will probably make a prompt order. If we are right in thinking this, would you care to place your order now? We can ensure provide immediate dispatch from our stock. We trust that our experience in doing this products and reliable quality will entitle us to win your confidence. Expecting your kind reply. Regards! 回复对方要来访的商务信件 Dear Mr. / Ms, Thank you for your letter informing us of Mr. Green's visit during June 2-7. Unfortunately, Mr. Edwards, our manager, is now in Cairo and will not be back until the second half of Ju ne. He would, however, be pleased to see Mr. Green any time after his return. We look forward to hearing from you.
询盘处理技巧 辩别询盘与提升回复率 一、买家发送询盘的动机： 大家知道，在商场里的人是不是都是买商品的呢，逛街的人是不是都是买货的呢，显然不是的，同样我们收到的客户询盘，也并不是每个人都是实实在在有订单的客户，这些买家大致分以下几种类型： 1、明确目的型：这类客户是真正有需要的一类，这点可通过他们询问的内容可以看出来，如果问的比较具体，如产品的款式、颜色、功能、包装、认证、特定的参数、交货期、订单数量等，都可看出这类客户是诚意度较高的 2、潜在客户型： A、有些客户有了供应商，想再增加几个供应商，或者与原供应商合作不愉快，想换一个供应商，因此发送询盘寻找合适的供应商. B、有些客户以前从其它市场进口商品，听说中国商品物美价廉，所以发询盘了解商品的价格等情况。 C、有些客户暂时手头没单，但预先了解一下市场情况，以备不时之需。 D、有些在本国是一个大的销售商，需要在中国找一个好的OEM工厂帮他做贴牌生产，因此发询盘了解一下。 E、有些经销商产品做的很杂，看到什么产品赚钱就，因此发询盘收集一些想要的产品。 3、无明确目标型： 有些买家刚入行，也不知中国什么产品好做，因此发询盘广泛收集资料，无非就是要产品价格、图片等。 4、垃圾类型 A、有些客户并不是真正想做生意，只是想得到一两个免费样品 B、有些是借询盘之名，看似要和你做生意，实际上是骗你帮他办理邀请函。 C、有些询盘，把你引到某个网站上登陆，目标是骗你的帐号等.
明白了客户发询盘的目的与意图，你就知道为什么我们回复了客户，但有些客人不回复你的原因了吧。 为什么有些买家联系了几次就没有音了？还有的是客户一直在联系，就是不下单，这到底是什么，这得从客户的客户身份不同说起 我们知道人的身份不同，在谈生意时的关注点不同吧，大老板与小老板做生意的所关注的地方不同，打工的与当老板出发点也不一样，因此买家的身份不同，在处理订单的价格、订单的快慢就不同，主要可分下面几类： 1、零售商（Retailer）： 一般订单较小，但下单频率快，要货急,主要关注价格、交货期，当然质量也是需要的。他们一般也不太会关注卖家实力多大，公司研发能力等，觉得你还专业，沟通畅通，靠谱，下单一般很快。目前在网上大多数是这类客户。以前做外贸时，这类客户碰到最多，从收到询盘到收到TT款，一般三五天就下单，最多半个月搞掂。 2、贸易商（Trader）： 对价格较敏感，很多在中国某城市有采购办事处，对中国市场相当熟悉，因此他们会找很多供应商，从中挑选有竞争力的卖家，所以有时虽聊了很久，但可能最终没有选择你，也许是你沟通问题，也许是你价格问题，还有可能把你列入了潜在供应商列，他们手上一般都有订单，一般会在沟通半个月到一个月时间，会有订单。 3、OEM 进口商： 对质量要求是较高的，因为你帮他们生产，然后贴他们的牌子在当地销售，当然对质量是严的,一般量大，订单较稳，主要关心你公司的R&D能力，工厂规模、质量标准、产品认证、售后服务等。 以前我们公司就是靠这类进口商做大的，从三十多人的小工厂不到两年时间内扩大到1500人的工厂，70%的订单来自于这个客户。 4、连锁超市（supermarket）， 类似于沃尔玛、家乐福等连锁超市,一般量大，周期较长，而且不会在网上给你下单,网上只是先期联系的环节，还要经过筛选环节，面谈考察环节，最后才可能下单，运气好的话也得三个月到半年才能搞掂，作为持久战准备吧。 明白了客户身份，我们就知道，为什么有些客户是"只起风，不下雨"了吧。