第一封：简单介绍自己公司和产品
如果是朋友介绍或是展会认识，最好提一下如何得知对方的联系方式；如果是网络搜索得到，可以不写。
Re: Stationery vendor for Antonio
Dear Eva,
This is C from ...factory/company. Glad to get your info from my Italian friend Antonio.
As I know, you have interest in purchasing stationery from Chinese mainland. We supply folders, clips, highlighters, notebooks to EU market for several years.
Please contact me for any questions.
Best regards, C
第二封：修改一下主题，发送份详细的
公司简介给对方！
注意：
最好PPT 或PDF 格式，有图形文
字
Re: company profile-- ***company/factory
Eva,
Attached our company profile for your reference/review. Thanks.
Regards,
第三封：主题要变，这里可以推荐一些
产品报价
报价单里至少有几款特别有价格竞争
力，来测试客户对价格的敏感度，故
意在邮件里注明这是基础报价，为后面
有可能有的谈判进展留有余地。Re: stationery quotes
Hi Eva,
Here attached the quotes for stationery program for your review. To be candid with you, it is the basic price, and will be fluctuated due to the different quantity.
Should you have any questions, this is welcome. Thanks!
Best, C
第四封：关于自己的工厂实力，验厂报告等发给客
户参考
贸易公司或没有相关证书，可以发一些别的优势，
如新产品，现有大买家等等。
Re: factory audit report -- ***company/factory
Hi Eva,
We have already passed the factory audit from Wal-mart, SGS & BSCI. Please find the audit report in attachment.
I’m sure that our factory is good enough for your program in Italy. Welcome any comments.
第五封：发一些样品图片
把图片好好处理下，清楚，直观，突出优势，所有
文件加起来最好在几百K，尽量不要超过1M
Re: photos of sample room
Hi Eva,
Enclosed some photos for our sample room for your review.
If you have time, please pay a visit to us. I think a lot of item will match your interest, and really hope to establish business relationship with you.
Kind regards, C
第六封：推荐一些适合市场的产品，突出自己的专
业。
有针对性的，对潜在客户市场畅销的产品，推荐给
客户参考，突出自己对市场的专业
Re: photos of sample room
Hi Eva,
Enclosed some photos for our sample room for your review.
If you have time, please pay a visit to us. I think a lot of item will match your interest, and really hope to establish business relationship with you.
Kind regards, C
很经典的外贸开发信范文 1.Dear Sirs, We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present. Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl. 2.Dear Mr Smith Wish you enjoy a great day! I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation. As a professional manufacturer, I would like to introduce our products to you and offer you a quote. We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and Italy). The catalogue I attached includes just some of our high quality products. Please visit our website at We have passed through ISO9001:2000;ISO14001:2004;ecological textile certification.It would be our pleasure to begin a business relationship with you and supply your stores with our quality products,. Sincerely yours, 3.Dear Mr. Steven Hans, We get your name and email address from your trade lead on that you are in the market for ball pen. We would like to introduce our company and products, hope that we may build business cooperation in the future. We are factory specializing in the manufacture and export of ball pen for more than six years. We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website which includes our company profiles, history and something latest designs. Should any of these items be of interest to you, please let us know, We will be happy to give you
外贸开发信模板大全 模板1 Hi, Dear Mr Harold.Sacks, We produce Medical Appliances with high quality & very competitive price for 15 years in China; Hope to find a way to cooperate with you. E-catalogues will be sent if needed. Write me back or call me pls, let’s talk more in details. Thank you. Best Regards Yours sincerely Zarah Sales Manager 模板2 Dear, How are you today? ABC Co., Ltd manufacture LED Lights for 8 years in China, and supplier of walmart, hope to be one of your supplier. FREE SAMPLES & Catalogues will be sent if needed. Write me back or Call me please, let me talk details. Looking forward to working with you in the near future. Best Regards and thanks. Alice Sales Manager 模板3 Hi Sir/Madam, Glad to hear that you're on the market for furniture, we specialize in this field for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions, call me, let's talk details. Best regards! Leon 模板4 Dear purchasing manager, Hello, this Lily Lee from xxx company, our company is a professional xx manufacturer with years‘s experience. so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product. By the way, free sample are available. Thank you in advance! Best regards] Xxx Company name: Tel:……. Fax:……. MSN:.......... Skype:………..
福步外贸文档下载中心 外贸推广/开发信 (仅示范文本) 这个文档里的开发信全部是来自福步外贸论坛的，经过整理的，形式上面有些差别，大家可以经过自己的润色，来完善好属于自己的开发信。 ====================== 示例一================== Dear Sirs, We owe your name and address to the Commercial Counsellor's Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation,handling both the import and export of Textiles. In order to acquaint you with our business lines,we enclose a copy of our Export List covering the main items suppliable at present. Should any of the items be of interest to you,please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries,we always adhere to the principle of equality and mutual benefit. It is our hope to promote,by joint efforts,both trade and friendshp to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully,
10个高回复率的开发信模板 共享给大家，向日葵外贸大数据Andy 模板一： Hi Sir/Madam, Glad to hear that you're on the market for furniture, we specialize in this field for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions, call me, let's talk details. Best regards! Leon 模板二 Dear purchasing manager, Hello, this Lily Lee from xxx company, our company is a professional xx manufactur er with years ' s experience. so we want to avail ourselves of opportunity establishi ng business relation with you. Please link our company web site: ........... if you want to know more about our product. By the way, free sample are available. Thank you i n advance! Best regards] Xxx Company name: Tel: Fax:
外贸开发函电需知道的六大要素 外贸开发函电，现在比较流行的有两种形式 一、简短型，就说我是谁，我厂做什么的，我们的网址是什么，你有什么问题就问我吧。二，长篇大论型，列举自己的观点以证实自己是比较专业的，比较像购物导购员那样子，通常把观点集中于1.通常你们在哪里采购，中国还有哪些地方便宜。2.价格的变动要素会有哪些。3 通常超低价的产品会出现的问题。4. 一些低价出现的成形，例如偷工减料，工人工资低，管理成本低之类，总之就是列出些观点让客户觉得你是足够专业的. 再下来简要描述一下，影响英文开发函电成功率的7要素： 1.首先要看你的开发信地址，真实买家?还是乱搜索出来的? 2.邮箱有效性，就是那个人还在用那邮箱不，还是没有用了。 3.退信问题，这个经常遇到。外贸知识外贸知识 4.邮箱的所有人，是他们的销售人员，还是财会，其他?，还是采购，还是老板本人呢?前面两种通常通常是不理会你的罗。 5.邮件的内容方面，吸引点是什么?你的邮件靠什么吸引了客户?你想达到的目的是什么?是他浏览你的网站?还是他给你加信? 6.运气问题。那个采购刚好那个时候有采购任务在身的。要是没有，他当然是懒懒的睡觉去罗。 7.邮件发过去，成为垃圾邮件的机率，这会与你的邮件标题，内容，还有他是否经常把类似的邮件标为垃圾邮件，你的邮件里面是不是带有附件，附件有多大，都有关系的。
Hi Sir/Madam, Glad to hear that you're on the market for furniture,we specialize in this field for 14 years,with the strength of ERU&USA ANTIQUE FURNITURE,with good quality and pretty competitive price. Also we have our own professional designers to meet any of your requriements. Should you have any questions,call me,let's talk details. Best regards! Leon 外贸开发信模板模板二： Dear purchasing manager, Hello,this Lily Lee from xxx company,our company is a professional xx manufacturer with years’s experience.so we want to avail ourselves of opportunity establishing business relation with you. Please link our company web site:............. if you want to know more about our product.by the way, free sample are available. Tahnk you in advance! Best regards] Xxx Company name: Tel:……. Fax:……. MSN:.......... Skype:……….. 外贸开发信模板模板三： Subject: XX (products name) you need/ XX factory / xx good quotation Dear Sirs: We glad to get your information posted on xxxxxx. that you are in the market for XXXX. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future . This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and its feture have XXXXXXXXXXX ( products infomations)..... If you want to see more items,pls visit our websiteShould any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to hearing from you soon. Best Regards, Your name ( position) company date ....(NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)
与大家分享强悍的外贸开发信！！！ 很多新来TC-Model的sales同事常常抱怨，开发信效果很差，100封里面好几十封退信，剩下的就是石沉大海，难得有一个老外回一句“No, thanks.”就可以让你激动半天。 其实大家有没有想过，这样的做法会严重挫伤自己的积极性。可以试想一下，当你一天坐在电脑面前12个小时，从google和各种黄页搜索到客人信息，一封一封开发信发出去，晚上满脸疲惫的回家，等第二天满怀希望上班的时候，邮箱里爆满各种各样的退信，你是什么感受？ 我以前也是做业务的，当年大学毕业后从业务助理、跟单做起，后来做sales和sales manager，PA to director，一直到现在做buyer，中间换了几份工作，也经历过大部分朋友所经历的各种问题。我当时也有这么一段时间，没日没夜地发推销信，找新客人，无休止地报价，但效果甚微。后来跟很多不同的客人熟识了以后，私底下聊起才发现，当初的开发信写的是大大有问题的。很多老外也是做sales的，也会写开发信，为什么成交率比我们高很多？即使不说成交率，回复率也大大高过我们？ 很多刚毕业的朋友们都是学国贸专业出来的，一般都学过外贸函电这门课，老师们反复教你们怎么写商务信函，怎么回询盘等等，其实这些教材几乎都是学院派人士编的，不是老掉牙过时的东西，就是和
现实基本脱节的。很多老师一辈子都呆在学校里，连外贸都没做过，你怎么能指望从他们这里学到写商务信函的精髓？真正的好的email，必须要模仿老外的行文方式，尤其是英语为母语的客人！即使你的邮件写得四平八稳，语法精到，整篇下来没有任何错误，在大学里可以拿满分作文了，可客人收到以后，还是怎么看怎么别扭。我觉得，你给客人写邮件的时候，必须要忘记中国人的行文和思维方式，要按欧美人的习惯去思考问题和写邮件，这样才能让客人把你当成同类。 到那一天，你随便写一封邮件，当大部分人都看不出这封邮件出自一个中国人之手，你就出师了！ 我先列举一些大部分朋友写email时常范的错误，大家可以看看，对比一下自己，其中的几条是自己也会有的？接下来再讨论开发信怎么写。呵呵。 1）邮件写得过长。客人的时间很宝贵，每天要收到数百封邮件，你想想，一个不认识的人发了一封又长又臭的邮件给你，英语表述又不好，还加了好几M的附件，你会不会认真去看？而且很多老外的时间观念很强，每天都有几块固定的时间用来处理email，很多长篇大论的邮件，只要不是他的熟人发的，一般会被直接删除，或者是把你的地址设为垃圾邮件。 我问过很多西欧客人，他们一般处理每一封邮件的时间是2-3秒，也就是大致扫一眼，重要的邮件，一般马上仔细阅读并回复，不是太重要的，会在outlook里标注上要处理的具体时间，然后从inbox 拉到相应的子目录里。换句话说，只要客人的邮箱地址是对的，也是你
非常实用的外贸开发信范文(2010/04/13 11:25) 1.Dear Sirs, We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present. Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl. 2.Dear Mr Smith Wish you enjoy a great day! I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation. As a professional manufacturer, I would like to introduce our products to you and offer you a quote. We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import looms(16 in total from German and
外贸老手的开发信模板 Hi Sir, Glad to hear that you're on the market for fiberglass. We specialize in this field for several years, with the strength of chopped strand mat and stitch chopped strand mat, with good quality and pretty competitive price. Should you have any questions, pls do not hesitate to contact me. FREE SAMPLES will be sent for your evaluation! Tks & br, Jack **** company (这里留下公司名、电话、传真、邮件就可以了，正文就可以写的很简单。) Tel: *** Fax: *** Mail: *** Website: http://www.####.com(请记住，如果你非要在里面加上网页链接，请放在签名里，不要放正文，让人感觉更像搞推销的，不太好。) 外国人版本Hey guy, XYZ trading here, exporting LANTERNS with good quality and low price in US.
Call me, let's talk details. Rgds, Rick Cell phone: *** 一：开发信后客户没回音，催！！！！Dear ***, Sorry to trouble you again! Please find my mail below. Could you please kindly check by return today? Because we'll be on holiday from May.1st to 3rd. Thank you in advance! Best regards, Cindy 先写得委婉一点，把你上次写给他的邮件放在下面。如果他还是没回复，那就再重新发一遍，上面加上大写的红色的或者粗体的“RE-SEND！！！”如果还是没消息，就打电话吧~ 二：展会上遇到的客户开发信Hi Alex, How are you doing? Glad to get your name card from HK fair.
Dear Mr. Jones: We understand from your information posted on https://www.doczj.com/doc/4616262515.html, that you are in the market for LED lights. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. AS an international photovoltaic science and technology enterprises.We have the strong foundation and the unique advantages in this led line. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at https://www.doczj.com/doc/4616262515.html,which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely, White Ye! 2.对新买家要求建立业务联糸的回复 Dear Mr. Jones: We have received your letter of 9th April showing your interest in our complete product information. Our product lines mainly include high quality LED lights. To give you a general idea of the various kinds of LED lights now available for export, we have enclosed a catalogue and a price list. You may also visit our online company introduction at https://www.doczj.com/doc/4616262515.html, which includes our latest product line. We look forward to your specific enquiries and hope to have the opportunity to work together with you in the future. Sincerely 3.向老客户介绍公司新的产品信息 Dear Mr. Jones: We have refreshed our online catalog athttps://www.doczj.com/doc/4616262515.html,, and now it covers the latest new products, which are now available from stock.
1.Dear Sirs, We owe your name and address to the Commercial Counselor’s Office of the Swedish Embassy in Beijing who have informed us that you are in the market for Textiles. We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. We are a state-operated corporation, handling both the import and export of Textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items sup pliable at present. Should any of the items be of interest to you, please let me know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements. In our trade with merchants of various countries, we always adhere to the principle of equality and mutual benefit. It is our hope to promote, by joint efforts, both trade and friendship to our mutual advantage. We look forward to receiving your enquiries soon. Yours faithfully, Encl. 2.Dear Mr Smith Wish you enjoy a great day! I would like to introduce myself. I am Stone Lee and I represent Efront Digital Textile company in Hangzhou, China. We are glad to know that you are a large retail enterprise in USA to deal with …… I was referred by friend in USA retail business who is familiar with your corporation. As a professional manufacturer, I would like to introduce our products to you and offer you a quote. We are a manufacturer of household textile products, including chenille bedspread, Spanish bedspread, tapestry wallhanging, throw, tapestry cushion, chenille carpet, upholstery fabric and more which are all digital jacquard machine weaved by import
外贸订单英语邮件全过程范文 （1）开发信 Hi Kelvin, Glad to hear that you're on the market for flashlight and other promotional items. This is C from *** Ltd in China. We specialized in flashlights and premiums for 10 years, with the customers of Coca-Cola, Craft, Pepsi, etc., and hope to find a way to cooperate with you! Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to try now, if it's suitable for Europe. FREE SAMPLES can be sent on request. Call me, let's talk more! Thanks and best regards, C *** Ltd Tel: *** Fax: *** Mail: *** （2）价格谈判 Hi Kelvin, Thank you so much for your kind mail! Sure, our models with top quality, and think all of them meet the quality level in your local market! If the price is not suitable in your price range, could you pls accept to do a little change? The price will be reduced 3%. That is, EUR2.13/pc. Looking forward to your early reply. Thanks. Kind regards, xxxx
1.主动跟新买家建立联糸 Dear Mr. Jones, We understand from your information posted on that you are in themarket for textiles. We would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future.? We are a joint venture specializing in the manufacture and export of have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our online company introduction at which includes our latest product line.? Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements.? We look forward to receiving your enquires soon.? Sincerely John Roberts? 对新买家要求建立业务联糸的回复 Dear Mr. Jones:? We have received your letter of 9th April showing your interest in our completeproduct information.? Our product lines mainly include high quality textile products. To give you ageneral idea of the various kinds of textiles now available for export, we haveenclosed a catalogue and a price list. You may also visit our online companyintroduction at which includes our latest product line.? We look forward to your specific enquiries and hope to have the opportunity towork together with you in the future.? Sincerely 5.无法提供对方查询中所要求的产品时 6.Dear Mr. Jones:? 7.Thank you for your enquiry of 12 March cate 9 cable.? 8.We appreciate your efforts in marketing our products and regret very much thatwe are unable to supply the desired goods due to excessive demand.? 9.We would, however, like to take this opportunity to offer the followingmaterial as a close substitute:? 10.Cate 5, US$__ per meter FOB Shanghai, including your commission 2%.? 11.Please visit our catalog at for more information on this item. Ifyou find the product acceptable, please email us as soon as possible.? 12.Sincerely,? 3.向老客户介绍公司新的产品信息 4.Dear Mr. Jones:? 5.We have refreshed our online catalog at and now it covers the latest new products, which are now available from stock.? 6.We believe that you will find some attractive additions to our product line. Once you have had time to study the supplement, please let us know if you would