高级市场经理的英文简历

高级市场经理的英文简历

PERSONALDATANameAnthonyLiuDateofBirthJuly1,1964SexMaleLanguagesEnglish,M andarinandShanghaineseTraining?McDonald’sWorldwideHamburgerMarketingUni versityClassXXIXatMcDonald’sGlobalatOakBrook,Chicago,U.S.A---MarketingStrategicPlanningTrainingSession?1-

MonthWorking&TrainingExperienceatReebokChinaHQinHongKong?2-MonthWorking&TrainingExperienceatLionNathanGlobalinSydney,Australia?2-MonthWorking&TrainingExperienceatPerfettiGlobalinMilan,Italy?ResearchTra iningfromGallupinChina?Advertising&MediaPlanningTrainingfromO&MandMindSh areinChina?PresentationSkillsTraininginChina?InternationalTrade&FinanceT raininginChina.E-

mail123456@Mobile************EDUCATIONALBACKGROUND1986-1990DepartmentofSociology,PekingUniversityBachelorofLawinSociologyPROFES SIONALEXPERIENCE2002-

PresentSeniorMarketingManager,McDonald’s(China)Co.,Ltd.PositionPurposeL eadstheprocessofdevelopingofthemarketing/businessplanthatprofitablybuild ssales,transactions,andmarketshareforMcDonald’sbrand.Leadsadditionalare asofresponsibilitywithimpactoutsideofdiscipline.KeycustomersincludeTopMa nagement,Division/HomeOfficeStaff,Agencies,KeySuppliers,StaffandRestaura ntManagementPrincipalAccountabilities1Leadership?Maintainsandstrengthens theMcDonald’sbrandpositioninthemarketasofresponsi bility?Activelypartici pateswithAgencies,andTopManagementinestablishingandcommunicatingbusiness goals?Leadsthestrategicandtacticaldevelopment,execution,evaluationandcon tinuousimprovementofallnational/local,promotionandpublicrelationsactivit ytoachieveannualbusinessgoals?Identifiesandutilizesavailableresourcesout sideofthemarkettoaidinthedevelopmentandexecutionofthebusiness/marketingp lan2ProcessManagement?MaintainsandstrengthenstheMcDonald’sbrandposition inthemarketandotherareasofresponsibility?Leadstheprocessfordevelopment,e xecutionandevaluationofmediaplans?Leadstheprocessfordevelopmentandexecut ionoflocalcreative(TV,radio,outdoor,print,andrestaurantmerchandising,etc .)inaccordancewithnationalcreativestandards?Leadstheprocessfordevelopmen tandexecutionofethnicandotherkeytargetedmarketingplansinordertoreachimpo rtantcustomersegments?Leadstheprocessfordevelopingrelationshipswithstrat egicbusinesspartners(outsidesuppliers,RMHC,DistributionCenter,etc.)?Lead stheprocessformanagingmediarelationsandcrisismanagement?ServesastheDepar

tmentHeadfortheadministrationoftheMarketingDepartment(Staffresponsibilit ies,cross-

functionalteams,budgetmanagement,etc.)?Leadstheprocesstopromotelocalstor emarketingasaresources?EnsurestheproperuseoftheMcDonald’strademarks,log o,producer’slicenses,andma kesurealladvertisingmaterialshavelegalandcrea tiveapproval3People?Selects,developsandcoachesmarketingstafftocreateande ffectiveMarketingteamanddevelopthemforfutureopportunitieswithinthesystem ?BuildsstrongrelationshipsandfostersteamworkamongAgencies,SuppliersandSt afftoachievemaximumperformance4Analysis?Gathers,analyzes,andprovidesaccu rate,relevant,andtimelyinformationsothatagenciesmakethebestrecommendatio ns?Interpretsandevaluatesinformationrelatedtosales,P&L,promotionalevalua tion,competition,generaleconomictrends,andqualitative/quantitativeresear ch?Offersadviseandcounseltoensurethatcompanyfinancialresourcesareusedeff ectively2001-

2002MarketingManager,ReebokInternationalTrading(Shanghai)Co.,Ltd.,SwireR esourcesGroupJobSummary&Objectives?Superviseasalesteamtodeliverthebudget edsalesturnoverandgrossprofit,forReebokandNon-

Reebok’sBusinessinEasternChina.?Toberesponsibleforentiremarketing&opera tionofcompany’sbrandswithcompany’sbusinessobjectivesandmarketingstrate giesMainDuties1.Sales&Distribution?Formulate,implementandevaluatesalespl antoachievesalesandgrossprofittargets?Ensureoptimumdistributioncoveraget oaccomplishbothsalesandbrandsobjectives?Maintaincloseworkingrelationship withallaccounts,especiallykeyaccountstogainmaximumsupportsformerchandise mix,productclearanceandpayment?Monitorandcontrolconsistentpricinginthema rket2.MarketingPlanning&Management?Develop,executeandmonitormarketingpla nsintermsofproductmix,pricing,distributionandpromotioninaccordancewithdi vision’sobjectivesandstrategies?ProvideclearbriefstoA&PTeamtodevelo peff ectiveA&Pprogramstodeliverplannedresults?Analyzecompetitors’merchandisi ngstrategiesandperformance,markettrends,latesttechnologydevelopment,ando therrelatedinformationandrecommendappropriateactionswhennecessary?Organi zeregulartradepresentationstoretailertostrengthenbrandimageandtradeandpr oductknowledge3.Staffdevelopment?Recruiting,trainingandmotivatingsaleste amandmarketingteamtoensurehigheststandardsofcustomerservicewiththeHumanR esourcesDepartment?Developeffectivemarketintelligencecollectionsystemand perfo rmancebenchmarktoenhancesalesteam’sproductivity2000-

2001BrandManager-Rheineck;CategoryMarketingManager-

Mainstream;CategoryMarketingManager-

Premium,LionNathanChina?Developthelong-termbrandstrategyfortheChinamarket?Formulateandsupervisetheimplementatio nofthemarketingactionplantoachievethemarketingobjectives?Toworkasthelead eroftheNewProductDevelopmentProject,andpushthewholeprocessrunningefficie