＿高级商务英语视听说（一）
Part I Viewing 35%
Ⅰ. Directions: Watch the following videos and choose True(T) or False (F) for the following statements. Each video will be played twice. 25%)
II. Directions: Watch the following videos and fill in the blanks in the following table. Each video will be played twice. 10%
Part II Listening 35%
III. Directions: Listen to the following monologue and fill in the blanks. Each audio will be played twice. 15%
IV. Directions: Listen to the following dialogue and choose the best answer for the following questions. Each audio will be played twice. 8%
V. Directions: Listen to the following dialogue and answer the following questions. Each audio will be played four times. 12%
Part III Speaking 30%
VI. Directions: Give a talk around 5 minutes on the following topic.30%
Suppose you are a Public Relations Manager in a well-reputed company. Recently several photos of the CEO of your company were released in a local newspaper. The photos showed that the CEO was taking marijuana with a group of his friends in a party when he was at college, which established a bad image of the CEO as well as the company. As the Public Relations Manager, how would you deal with this event?
1.迅速成立公关危机小组，开媒体沟通会，
The number one priority is to set up a public relation group and hold an emergency meeting to analyze whether the photo is authentic and then make a Crisis Management Plan.
2.即使不能给出一个清晰的解释，也要先发表一个申明，给出一个基本的态度，立场，明确危机处理的进程，时间和方式。
Even though we can’t provide a clear explanation for this photo at time, we should also issue a statement about our basic attitude and standpoint for the public.
3.将得出的结论对外发布，对公司很有利。在第一时间答疑解惑，稳住大局，并随时将事件进展与媒体和公众真诚沟通。绝不允许留给谣言、中伤和恶意炒作蔓延的机会
4.对其分支机构就如何回应消费者的询问，竞争者的打击。经销商的质疑等统一口径，做出合理的解释。
5.及时召开股东大会。积极的将情况和投资者，股东等相关机构沟通解释，取得他们的支持，稳定公司的股价。
6.加强对内部网络的监控和管理，防止内部员工将一些ceo不想向公众表达的信息通过网络传播出去。Buyao 将外部危机转化为内部危机
7.记者招待会CEO出面自己澄清。CEO必须道歉。人们会原谅犯错误，但绝不会原谅不认识错误。让当时的小伙伴出现，增加可信度。
合纵联横，争取各方支持。一个好汉三个帮。在危机时刻，各方的支持对赢人心、挽形象就太重要了.
8.利用媒体，如证券类报纸，财经类报纸，影视媒体，进行舆论导向。全方位传播公司正面新闻，潜移默化影响公众的心理.
9.邀请第三方机构、中立的经济专家、有公信力的政府机关，从侧面来影响公众，促使公众以积极地态度来来接受一个新的、脱胎换骨的企业形象。
10. 不要让事件本身再成焦点，不要成为人们讨论的话题。同时和有影响力的政经媒体合作，加强深度分析报道，转移媒体视线。
11.加大广告投放力度，给股民和消费者信心。广告的力度，往往也是企业运作是否正常的晴雨表。在有影响力媒体的黄金时段或版面投放广告，不仅会在逆市中提升品牌，而更重要的是在向消费者和股民传递信心。
暑期学习阶段测试三 （基础知识与商务英语衔接卷） （总分：100分）得分：一、词汇（20） （1）按要求写词语 low（反义词）----- full（反义词）---- beautiful（比较级）------- fat（最高级）----- 304（英文）------ in the 1290s（中文）----- 第二十九（英文）------ 第五（英文）---- one to one（用数字表时间）----- Three quarters past twelve （用数字表时间）------ 10:11（英文表示时间）----- 在七月一日（英文）----- ten point 0 two（小数）----- a quarter（分数）------ (2)翻译下列短语或词语 take a message ----- place an order---- Russia ----- New Zealand------ Peru---- M oscow---- 二句子应用（2’*10=20） 中译英 1.这不是我的行李，是她的。
2.我会尽快让他知道这个消息。 3.弹钢琴对我来说是很容易的。（It's +adj. for sb. to do sth.） 4.越快越好。 5. 你知道他什么时候回来吗？ 英译中 6.Do I need a reservation for the dining car? 7. Which would you prefer, a smoking seat or a non-smoking seat? 8. May I see a timetable? 9 Could you tell me my reservation number, please? 10 Will this flight leave on time? 三英语应用及常识题（30’） 中英互译1 Water boils at one hundred degrees centigrade．
BEC商务英语高级真题及答案(5) In the last few years, managers throughout industry have seen more changes than many of them could have expected to see in their entire working lives having to communicate information which often leads to feelings of insecurity has become a key activity. From being regarded as relatively unimportant in many companies , management employee communication has become a central corporate need. Concordia International provides a good example of a company that has adjusted well to the changing needs for communication . since 1995 , Concordia has been turned inside-out and upside-down, to ensure that it is a marketing –led, customer-responsive business, one that looks outwards at customers and competitors, rather than inwards at its own processes and the way things were done in the past. In the last eight years, Concordia has reduced its workforce by more than 80.000 people - or 35% -on a voluntary basis, with further downsizing anticipated. From being an engineering company, Concordia is now remaking itself as a service company. The role of employee communication in such a context is to build people’s self-confidence, to persuade them that, although it is inevitable that the changes will go ahead, they also bring with them new opportunities for employees. However, this is not an easy task. People tend to be skeptical of these claims and to feel that they are losing touch with the company they have worked for over many years. This is understandable, since many of the old certainties are being swept away , including the core activities of the company they work for. Above all , they have had to face up to the fact that they no longer have a job for life. Research indicates that people respond to this predicament in a variety of ways. The bulk of employees fall into two main categories in terms of their response to the
UNIT TEST 3 ACCDD 1.at 2.section 3.connects 4.bottom 5.shining 6.As 7.cross 8.Ten minutes later, as we were looking out the window, we saw everyone was running away from something 9. A huge flood was streaming down the mountain. We were standing on a higher place, so we could see everything 10.It was reported that the flood destroyed a big area and approximately 300 people were killed or disappeared that day ABBDC BDACC DABDA Unit 4 Lead in c d a e h f i g b Basic listening CBABD Listening in Task l CBDAA Task 2 Relationships marketing manager in conflict with expenses ended in vain training administrator visited establish closer relationships long-term picked up Task 3 CDDCA Let's talk
Book 2 习题答案(unit 1-unit 5) Unit 1. Inside view 2. They have decided on: 2, 5 and 5 5, 1, c; 2. C; 3. b; 4. A; 5.d 6. 1.Maybe I should 2. Supposing 3. everything’s organized, isn’t it 4. I’ve arranged for people to 5. I’ll count it all up 6. We’d better 7. I’ve got a suggestion 8. How about Outside view 2. The true statements are 3 and 5 3. 1, one of the best universities 2. most talented students 3. well-known around the world 4. have open doors 5. good social life 6.you want it to be 7. on another campus 8. it’s a fun place 9. go to concerts 10. during the week Listening in 8. 1. b; 2. D; 3. D; 4. B ; 5, a Unit 2 Inside view 2. Kate; Kate; Janet; Janet; Janet; Janet; Kate 3 4-1-2-7-3-5-6 6. 1. b; 2, a; 3. D; 4, d; 5. D;
商务英语试题 I.Translate the following terms into English (30%): 1) 兼并 2) 商业周期 3) 上市公司 4) 泡沫经济 5) 股份 6) 欧洲债券市场 7) 审计 8) 贸易壁垒 9) 进口（贸易中） 10)出口（贸易中） II.Translate the following terms into Chinese(30%): 1) EU 2) VC 3) promotion policy 4) marketing environment 5) bank statement 6) venture capital 7) buyer behavior 8) market segment 9) liquid investment 10) trade union
III.Read the article and choose one best answer to each of the following multiple choice questions according to the article ( 40%): New Economy As America emerges from what may be the shortest economic slump in memory, there is increasing evidence that New Economy factors---- including high productivity rates, better inventory management, more flexible labor markets, and a greater share of jobs in the service sector ---- were in fact responsible for the brevity of the slowdown. As the remarkable US expansion of the 1990s appears to be continuing, the New Economy seems to have passed the first real test of its resiliency. And the structural changes being driven by the New Economy have not receded or been impeded by the changes of the last year; rather, they are as strong as ever. As these structural changes continue to sweep through our national economy, they are restructuring and reshaping the 50 state economies. In 1999, at the height of the New Economy euphoria, PPI released its first State New Economy Index, which included 17 indicators to measure the degree to which state economies were structured and operated according to the tenets of the New Economy. In 2002, after the New Economy has proved itself and is being viewed by most with a more careful and realistic eye, PPI’s 2002 State index uses 21 economic indicators to measure these differences and ass ess states’ progress as they adapt to the new economic order. With these indicators as a frame of reference, the report then outlines a state-level public policy framework aimed at boosting the incomes of all Americans. While in 1999 many thought that the New Economy changed everything (including the need for companies to make a profit), in 2001 many scoffed at it as simply a flash in the pan or, worse, a myth spun by an over-imaginative media. Many questioned if after the superb economic performance of the 1990s we were doomed to return to the dismal days of the later 1970s and 1980s. The reality is that the New Economy was neither an epochal and dizzying transformation nor a slogan generated by some dot-com companies looking to inflate their IPO prices. Rather it was and is the kind of profound transformation of all industries that happens perhaps twice ina century. Such a change is equivalent in scope and depth to the rise of the manufacturing economy in the 1890s and the emergence of the mass-production, corporate economy in the 1940s and 1950s. As we pass through one of those groundswells that regularly but infrequently reshape the economy (and society) from top to bottom, there will be occasional bumps along the way---- like the recent economic downturn---- but these are the negative phrases within what we can expect to be a much longer growth period.
U n i t 1 Lesson A 1Vocabulary Link B a——8 b----2 C----1 d----4 e----1、4、5 f-----6、7、8、9 g-----1、3、6、7 h----1、4、5 2 Listening Activity 1 A report about Greenland A 1、Her paper is about Greenland’s and trees. 2、His knowledge of geography is not very good. He doesn’t know which country Greenland belongs to. 3、The first settlers of Greenland gave it the name to attract others. B 1、F 2、T 3、F 4、T 5、T 6、F 7、T Activity 2 A flying disaster A 1 “The Titanic of the sky” 2 zeppelin 3 40 passengers and crew 4 Germany 5 the US 6 two and a half 7 it was landing 8 35 correct picture 2 B 1、2、5、7 Activity 3 A Correct picture 2 B 1---k 2---j 3----k、j 4---j 5---k C 1 Jack seems to want a bigger car more than Kayla. 2 Jack suggests they get more information about several kinds of cars. Activity 4 1 very famous buildings 2 made of glass, steel, and concrete 3 designed 4 style 5 1998 6 452 meters high 7 modern and the traditional side B 1 world-famous museum Paris 500 six million 2 ancient capital big enough millions of shopping center C Louvre Museum Kyoto, Japan 1989 Hiroshi Hara to cope with the millions of visitors brings new life into the city center an ugly, modern mistake
Part1 Exercise2 1.B 2.A 3.A 4.B 5.C 6.C 7.B 8.C Exercise3 1.football,basketball,baseball 2.steady,boyfriend 3.guess,realized 4.broke,up 5.in,group 6.save,up 7.here,comes 8.happened,to 9.not,at,all 10.except,for Part2 Listening2 Exercise1 1)kind 2)gold 3)heartless 4)love 5)songs 6)says 7)touch 8)lifetime 9)gone 10)happens 11)feelings 12)speed listening3 exercise1 B Part3 Practice1 1)gaze 2)sighs 3)touch 4)hugs 5)such 6)words 7）praises 8)understands 9)lends 10)holds Practice2 Exercise1 C Exercise2 1.T 2.F 3.T 4.T 5.F 6.T 7.F Practice3 1)learning 2)admire 3)vocabulary 4)loving 5)relationship 6)connections 7)experiences 8)remembering 9)proud 10)try 11)body 12)expressions 13)willingness 14)fears 15)pace 16)best 17)jokes 18)fondness 19)laugh 20)with Practice4 Exercise1 D Exercise2 1.unsuccessful,marriages 2.failed,relationships 3.dreamed,of 4.words,action 5.men,natural Part4 Section1 1.2.3.5.7.8.9.11.tick Section2 1.C 2.B 3.A 4.B 5.A 6.C 7.C 8.B Section3 1.perfect 2.half,full 3.ashamed 4.failure 5.apologized 6.house 7.side 8.flower,seeds 9.watered 10.pick
期末商务英语试题库 I 判断题 1.First impression is very important since you never get a second chance to make a first impression. Hair should be well maintained. Unshaved look does not work for others. Ties should be correctly tied. Pants should not drag on the floor. Shoes should be polished and in good condition. T 2.Basically when you see someone whose name you can't remember, just wait him or her to give their names first and then respond in kind. T 3.With the American style, you hold the fork in your right hand and the knife in your left hand to cut your meat or vegetables. F 4.There is a formal toast that the host offers at the beginning of the meal to welcome his guests. The other is more informal and comes near the end of the meal, usually during dessert. Champagne will be served. After each toast, everyone raises a glass and takes a sip of champagne. T 5.Whether you are on the phone or have someone in your cubicle, speak softly. You need to ask permission before entering someone's cubicle. T 6.When you select the suit, the shade of gray is professional looking. Blacks and browns are good choices for a business suit. T 7.If you had waited to get on the elevator, you would have been near the front and push your way through the crowd to exit. F 8.American guys do give each other a light kiss on the cheek. It's considered friendly and is not sexual in any way. T 9.In the West, discussing salary amounts or how much you paid for something is an acceptable conversation topic. F 10.It is always good to imitate the way the highest level executives dress. We Americans have a saying about business attire: "Dress for the job you want, not the job you have." T 11.Social introduction rule is that a woman is always introduced to a man. F 12.Business rule is that people of less authority are introduced to people of great authority. T 13.Clients and officials are always more important than people in your company. T 14.Punctuality is less important in American business. F 15.In business greetings, if you are unable to shake hands because of illness or injury, you are expected to apologize and explain immediately. T 16.With American table manners, you hold the folk in your right hand and the knife in your left hand. F 17.When you have finished eating, and to let others know that you have, place your
2014 春 1．What do you think globalization means What global companies can you think of What industries are they in Do global companies do more harm than good In my opinion,globalization means a company set up subsidiaries in the other countries and make them into local companies.And setting up new companies means the transferring of technology and capital.When referring to global companies ,we may easy to think of P&G,KFC,AIRBUS,NOKIA and so on.These companies are in different industries,some in instant food industries,some in heavy industries,some in aviation industries.It may difficult to say absolutely global companies do more harm or do more good.It obviously that global companies give us much cheaper and higher quality products which make us enjoy a more comfortable life.Also global companies introduced more advanced technology and management skills.But on the other hand,with the strong competition,some national companies is eliminating and our national culture is also disappear with the step of globalization. 2．Are you influenced by brands when you choose products or services (Why or why not) Would you consider buying a new brand of product newly introduced to the market (Why or why not) What do you think a company should do to create brand awareness for a new brand I think whether I influenced by the brands depend on different kinds of things.When I choose something I use everyday such as shampoo,I will firstly take brands into consideration.Because I think shampoo is a kind of chemical product,some small companies may put some unhealthy addition ,which may have a bad influence on my health.But when I choose cloths ,I think style and quality are important than brands.Generally I don’t want to have a try to a new brand of product,because I think it is not worthy for me to try a product with uncertainty.But if there are some discount or free-trying,I’d like to have a try. For a company which wants to create brand awareness,I have some suggestions.Firstly it’s necessary to make a product recognise. Secondly,the company should associate with specific quality with his brand.Thirdly,forming a customer loyalty is important for a company. 3．What is important when arranging a business trip abroad ?Type of transport ?Accommodation ?Contact person I think when arranging a business trip abroad there are three things to consider. First, you must choose the type of transport. As overseas travels involve long distances, the plane is the best choice for reaching your destination rapidly. Secondly, you should also consider what accommodation best suits your purposes. Choosing a hotel with all modern conveniences and communication facilities will help you accomplish your tasks much better. Lastly, you should have a contact person who has important local connections and up-to-date local business information. 4．Do you think that the advertising practices described below are acceptable Why ?Using children in advertisements ?Using film stars in advertisements ?Promoting alcohol on TV ?Comparing your products to your competitors’ products 孩子：When the children's minds are not fully mature, parents are keen to cultivate children's talent ,practicing courage to help them grow better. But sometimes the situation is that kids do not necessarily very keen on this, some children may not have extraordinary talent. And also in the growth process, the psychological gap can not be avoided. 名人：弊端Celebrity endorsement ads make compelling product.Celebrity endorsement advertising can deepen people's perception of the brand. Increase sales by star.好处:Star negative information affects the consumers for the product choice; celebrity endorsements make false advertising for fame and wealth; Celebrity endorsements misled consumers, make consumers los when choosing goods. 电视宣传酒精：On behalf of the Chinese splendid culture. Chinese wine has a long history of wine as a special drink which witnessed the rise and fall of a dynasty.Moderate amounts of wine is beneficial to the health of the body, but drinking too much can lead to serious consequences, such as drunk driving.
新视野大学英语视听说教程4第二版答案Unit 1 enjoy your feeli ngs! Anger Correct answers irritated blow up
Correct answers Happi ness Correct answers
badness Correct ansv/ers cheerless depressed heartbroken in low spirits out or sorts Basic liste ning practice Keys: CBDAD l Liste ning In Task 1 what a clumsy man! Keys: ACDCB Task 2 causes of depression Keys:(1)families (2)chemicals (3)information (4)certain symptoms (5)self-esteem (6)thinking patter ns (7)mood (8)divorce (9)physical abuse (10)fi nan cial difficulties (11)stress (12)a nxiety Task 3 happ in ess in dex Keys: BDAAC l Let ' s Talk Keys: (1) shy (2) crying (3)scared (4) came down (5) fun (6) nice (7) two sisters (8) argue (9) touch (10) bad time (11) speak (12) comfortable (13) brother (14) adults (15) children (16) sec on dary (17) growing up (18) lear n l Further Liste ning and Speak ing
一、单项选择题 1. Those planes are for charter. A. available B. useful C. handful D. helpful 2. You must pay fare, because there is no discounts for this flight. A. complete B. all C. enough D. full 3. Is there any flight that leaves on Sunday? A. toward B. unchanged C. direct D. straight 4. The observation group traveled from South Africa to Oxford eight other African countries. A. with B. via C. by D. through 5. The baggage allowance for is kg. A. a minor traveling unaccompanied (20) B. an infant tra veling with his parents (10) C. an adult flying C class (40) D. an adult traveling economy with discount fare (20) 6. All applicable flight restrictions conditions must be coded in the ticket box. A. endorsement B. fare C. name D. address 7. Could you please me through San Francisco though I can’t set off tomorrow? A. route B. reroute C .arrange D. send 8. The ticket indicates Air China as your carrier form San Francisco to Shanghai. A. pointed B. recognized C. designated D. thought 9. Chairman Hu Jingtao’s in United States is Obama. A. position B. role C. same D. counterpart 10. We'll you the full cost of your trip, if you are not satisfied with our service. A. refund B. repay C. give back D. send back 11. Generally speaking, the excess baggage is charged at . A. per kg. 1% of the OW, normal, direct adult F class through fare B. 1% of the economy class OW fare per kg. C. 1.5% of the one-way normal, direct adult F class fare per kg. D. per kg. 1.5% of the return normal, direct adult Y class fare 12. A baby is defined by most airlines as a child A. who should be accompanied by parents B. whose age is limited by airlines C. who has not yet had a second birthday D. who is not entitled to a seat 13. Baby service is available on most airlines but should be arranged A. during the check in B. when the seats are confirmed C. before boarding D. as soon as passengers board the flight