企业宣传标语
Corporation Propaganda Slogan
1.顾客满意是企业永恒的追求
Customer satisfy is the eternal pursue of corporation.
2.安全来于警惕，事故出于麻痹
Safety is from alert, and accident is from paralysis.
3.责任是质量的保证、质量是企业的生命
Responsibility is the assurence of quality, and quailty is the life of corporation.
4.有品质才有市场、有改善才有进步
Only quality posesses market, and improvement gets progress.
5.细节决定成败、勤奋成就人生
Details determine success or failure, and diligance creats life.
6.事故是最大的浪费、安全是最大的节约
Accident is largest waste, and safe is the greatest saving.
7.保护环境是责任、爱护环境是美德
Environment potection is our responsibility, and environment cherish is our virtue.
8.生产绿色产品、节约地球资源
output green products, and save our earth resources.
以质量求生存、以信誉求发展、以管理求效益
Survive by quality, development by credit, and effciency by management.
常见标语的翻译 handle with care 小心轻放 安全警示： 当心坠落—— be carefu l falli ng 严禁烟火—— no fire 安全出口——exit 非工作人员禁止入内——personnel only 必须戴护耳器——be careful noise 必须戴防护口罩——respirator m ust be worn 谢绝参观——no visit 严禁拍照——no photos 防止碰撞——be carefu l hiting 非专业人员禁止操作—— operating by professional only 当心有毒—— be careful venomousness 必须戴防毒面具——gas mask must be worn 仓库重地闲人免进——storehouse , no admittance 吊装区域禁止停留——sling , no stop 禁止入内——no entry 禁止合闸—— don 'otperate a brake 小心有电——be careful electricity 运转设备——operating equipment 备用设备——standby equipment 当心电离辐射——be careful ionization 上方有蒸汽排气管此处禁止停留——vent-pipe , no stop ================================================= 公司企业部门总公司 head office 分公司 branch office 营业部 business office 人事部 personnel department （人力资源部）human resources department 总务部general affairs department 财务部general accountin g departmen t 销售部sales department 促销部sales promotion department 国际部international department 出口部export department
中英标语的特点及翻译 摘要：标语是街头巷尾常见的一种宣传语言，有其独特的语句特征和魅力；中英双语标示的标语牌日益增多，但错漏随处可见。本文分析了中英标语的特点， 并力求探讨汉语标语英译的有效途径。 关键词：标语 中英标语的语句特点： slogan一词中文意为标语、口号，它是古时苏格兰和爱尔兰的盖尔人的战争呐喊（battle cry）和集合信号（gathering word），有引人注意和令人难忘的特点（striking and easily remembered），有很强的号召力和鼓动力。Slogan喊出来是口号，写出来是标语，有如下的语句特点： 1、引人注目、令人难忘：这一特点会产生引起人们兴趣的视觉效果，使人易于记忆。海湾战争时期，在夏威夷就有这样一条标语：I want you to the army!给人的感觉就象征兵官员伸出手指指着观者的鼻子似的，产生迎头一喝的效果，“我要你去当兵！” 2、语言洗练，扼要简明 提高生活素质，迈向美好未来。 Better living. Brighten future. 这是香港地铁站海报上的标语。如果亦步亦趋地硬译出来，既破坏了画面效果，又使匆匆赶乘地铁的人看不下去。但该译文使人过目不忘。又如： 创一流服务，迎四海嘉宾。 First class service to all guests. 这一标语也是语言凝练，但又诱人。 3、语韵优美，亲切感人。 酒后勿驾驶。 If you drink, you can’t drive. 用押头韵的drink和drive一气呵成，给人以深刻的印象，好象亲人的叮咛。 服务传统，以您为尊。 It’s our pride (that) you’re satisfied.
广告语翻译大全 篇一：英文广告语的特点及翻译 1.英语广告语的特点 1.1简练Brief 广告，由于受到时间、资金等多方面因素的影响，总是希望在最短的时间内吸引观众的注意力。 很多世界驰名的英语广告，都是以简练取胜的: driveswanted.(大众汽车) Yourtruechoice.(aT&T电话公司) Passionfortheroad.(马自达汽车) makesdreamscometrue.(迪斯尼乐园) Letusmakethingsbetter.(飞利浦电器)在简练这方面，广告有以下特点：1.1.1多用口语:口语的运用，使广告具亲和力。 在广告中会尽量采取人们在日常生活中使用的口语，并多使用一些小词汇（smallwords），以更贴 近观众。 mygoodness!myGuinness! Guinness啤酒的广告，“mygoodness”表示惊讶，这个组合形象生动，易于记忆。 俚语和非正式英语也常出现在广告中。
下面是一则推销微波炉的广告，用词简单，口语化很强。“gotta”为俚语，相当于“gotto”，让 人觉得很贴近生活。 icouldn’tbelieveit!Untilitriedit! i’mimpressedbyit! You’vegottatryit!iloveit! 1.1.2多用简单句，明快有力:简单句地运用，能使顾客的心与广告一起舞动。 下面这则广告就体现了简明的特点：Thearmcovacuumlearnercleansrugsanddrapes.itcleanshardsurfaceslikewo odsandvinylfloors.Evencement.Thearmcovacuumcleanerissmoothandquie t.Tryit!makeyourfloors sparklewithnewcleanliness. 1.1.3多用省略句，突出关键词。 省略句的运用，能让广告用最少的篇幅、时间、费用包容尽可能多的信息，收到最大的宣传效果。 Refresh!(香皂广告) 仅此而已。但香皂的清新功能却昭然赫赫了。 还有一些驰名的广告，也都充分利用了省略句独特的功效。amileway.makeitamildsmoke.Smooth,rich,rewarding.(mild香烟) Loveinyourheart–peaceinyourmild–lifeguardinyourhome–thedisinfectant youtrust
E---MARKETING (From:E--Marketing by Judy Strauss,Adel El--Ansary,Raymond Frost---3rd ed.1999 by Pearson Education pp .G4-G25.) As the growth of Googel. shows, some marketing principles never change.Markets always welcome an innovative new product, even in a crowded field of competitors ,as long as it provides customer value.Also,Google`s success shows that customers trust good brands and that well-crafted marketing mix strategies can be effective in helping newcomers enter crowded markets. Nevertheless, organizations are scrambling to determine how they can use information technology profitably and to understand what technology means for their business strategies. Marketers want to know which of their time-ested concepts will be enhanced by the Internet, databases,wireless mobile devices, and other technologies. The rapid growth of the Internet and subsequent bursting of the dot- bubble has marketers wondering,"What next?" This article attempts to answer these questions through careful and systematic examination of successful e-mar-keting strategies in light of proven traditional marketing practices. （Sales Promotion;E--Marketing；Internet；Strategic Planning ） 1.What is E--Marketing E--Marketing is the application of a broad range of information technologies for: Transforming marketing strategies to create more customer value through more effective segmentation ,and positioning strategies；More efficiently planning and executing the conception, distribution promotion,and pricing of goods,services,and ideas;andCreating exchanges that satisfy individual consumer and organizational customers` objectives. This definition sounds a lot like the definition of traditional marketing. Another way to view it is that e-marketing is the result of information technology applied to traditional marketing. E-marketing affects traditional marketing in two ways. First,it increases efficiency in traditional marketing strategies.The transformation results in new business models that add customer value and/or increase company profitability.
口号标语之英文霸气口号
英文霸气口号 【篇一：英语励志口号100句】 英语励志口号 never give up 永不放弃 i believe i can do something to make the world a better place go all out to do everything我相信我可以做一件让世界变得更美好全力以赴，尽一切 if you don`t ever take chances, you won`t reachthe rainbows.（不抓住机会怎能见彩虹） if you don`t ever search, you`ll never be able to find.（不去寻找怎能有发现） if you don`t attempt to get over your doubts and fears, you`ll never discover howwonderful it is to live without them. （不尝试打消疑问和恐惧怎能知道无忧无虑地生活是多么的精彩．） if you don`t go beyonddifficulty, you won`t grow any stronger.（不克服困难怎能变得强大） if you don`t keep your dreams alive, you won`t have your dreams any longer. （不让梦想燃烧怎能让梦想永存） 1.有志者，事竟成.nothing is impossible to a willing heart./where there is a will there is a way。 2.千里之行，始于足下.the longest journey begins with the first step。 3.积少成多.every little helps。
1.英语广告语的特点 1.1简练 Brief 广告，由于受到时间、资金等多方面因素的影响，总是希望在最短的时间内吸引观众的注意力。 很多世界驰名的英语广告，都是以简练取胜的: Drives wanted. (大众汽车) Your true choice. (AT&T电话公司) Passion for the road. (马自达汽车) Makes dreams come true. (迪斯尼乐园) Let us make things better. (飞利浦电器) 在简练这方面，广告有以下特点： 1.1.1多用口语: 口语的运用，使广告具亲和力。 在广告中会尽量采取人们在日常生活中使用的口语，并多使用一些小词汇（small words），以更贴 近观众。 My goodness! My Guinness! Guinness啤酒的广告，“my goodness”表示惊讶，这个组合形象生动，易于记忆。 俚语和非正式英语也常出现在广告中。 下面是一则推销微波炉的广告，用词简单，口语化很强。“gotta”为俚语，相当于“got to”，让 人觉得很贴近生活。 I couldn’t believe it! Until I tried it! I’m impressed by it! You’ve gotta try it! I love it! 1.1.2多用简单句，明快有力: 简单句地运用，能使顾客的心与广告一起舞动。 下面这则广告就体现了简明的特点：
The Armco vacuum learner cleans rugs and drapes. It cleans hard surfaces like woods and vinyl floors. Even cement. The Armco vacuum cleaner is smooth and quiet. Try it! Make your floors sparkle with new cleanliness. 1.1.3多用省略句，突出关键词。 省略句的运用，能让广告用最少的篇幅、时间、费用包容尽可能多的信息，收到最大的宣传效果。 Refresh! (香皂广告) 仅此而已。但香皂的清新功能却昭然赫赫了。 还有一些驰名的广告，也都充分利用了省略句独特的功效。 A mile way. Make it a mild smoke. Smooth, rich, rewarding. (Mild 香烟) Love in your heart –peace in your mild –lifeguard in your home –the disinfectant you trust completely. (消毒剂广告) 1.2亲切Affability 1.2.1运用现在时: 使消费者坚信产品的持久与永恒。 比如Minolta复印机的广告正是如此。 Beautiful full-color copies are in full bloom from Minolta. Because our Laser Intensity Modulation system varies color intensity per dot in 256 gradations with 400 dots per inch resolution. All to creat subtle colors and textures you have to see to believe. So experience Minolta digital full-color copiers. For color copying, they’re pure quality. 1.2.2运用主动语态: 使消费者认为自己也站在一个主动的位置，而不会出现抵制情绪。 在Lark牌香烟的广告中，几乎全是主动语态。 (以下注意使用英文标点) Smoothness you can taste. If you’re looking for the same smoothness in your cigarette, nothing beats a Lark. The reason? Our unique filter. It has two outer “tar” and nicotine filter, plus and inner chamber of specially treated charcoal granules.
企业标语中英文翻译 导读：本文是关于标语大全的文章，如果觉得很不错，欢迎点评和分享！ 1、只为成功找方法，不为失败找理由。 Find ways to succeed, not reasons to fail. 2、不要小看自己，人有无限可能。 Don't underestimate yourself. There are infinite possibilities. 3、品质是生产出来的，不是靠检验出来的。 Quality is produced, not tested. 4、塑造人的品质，建立管理根基。 Shaping people's quality and establishing management foundation. 5、安全是企业的生命，质量是效益的源泉。 Safety is the life of an enterprise, and quality is the source of benefit. 6、市场是海，质量是船，品牌是帆。 The market is the sea, the quality is the ship, and the brand is the sail. 7、革除马虎之心，提升产品品质。 Remove carelessness and improve product quality.
8、严格工艺纪律，确保工程优质。 Strict process discipline to ensure the quality of the project. 9、人人爱岗敬业，公司兴旺发达。 Everyone loves their jobs and their company is thriving. 10、产品质量连万家，厉害关系你我他。 The quality of products is even more than ten thousand, which has a great impact on you, me and him. 11、正常的加以保持，异常的予以纠正。 Maintain normal and correct abnormal. 12、五湖四海聚一厂，情同手足友谊长。 Five lakes and four seas gather in one factory and have long friendship with brothers and feet. 13、质量存在于人类生存的一切地方。 Quality exists everywhere in human existence. 14、只有不完美的产品，没有不挑剔的客户。 Only imperfect products, no non-critical customers. 15、优质产品，是打开市场大门的金钥匙。 Quality products are the golden key to open the door of the market. 16、人无我有，人有我优，人优我奇。 No one has me, no one has me, no one is better than me,
互联网网络营销外文文献翻译 (含：英文原文及中文译文) 文献出处：Peter Kenzelmann. Technical Consultancy in Internationalization[J]. International Marketing Review, 2006, 4(3):20-29. 英文原文 The technical basis of network marketing Peter Kenzelmann Network marketing is based on the technology infrastructure of computer network technology, as represented by information technology. Computer networks of modern communications technology and computer technology to the product of combining it in different geographic regions and specialized computer equipment for external interconnection lines of communication into a large, powerful networks, thus enabling a large number of computers can easily transmit information to each other, share hardware, software, data and other resources. And network marketing is closely related to the computer network there are three types: the Internet, Extranet and Intranet. The theoretical basis for the network marketing Theoretical foundation of network marketing is direct marketing network theory, network theory of relationship marketing, marketing theory and network software to integrate marketing theory. (A) Direct Response Network Marketing Theory
英文商品广告口号的翻译技巧 摘要: 本文提出广告口号英汉翻译应注意的问题, 通过对大量的广告口号英汉翻译 实例进行分析, 从中探求可供广告口号英汉翻译参考、借鉴的方法。 关键词: 广告口号,翻译，技巧 广告有五个组成要素：标题、正文、口号、附加材料（如公司名称、地址、电话号码、价格、印章等）和商标。口号是其中最引人注目的部分。它位于广告正文之后，由一个或多个短小精悍、琅琅上口、音韵铿锵、简单明了又便于记忆的句子组成, 它或形象精炼地总结产品的优点特色, 或言简意赅地点明公司或企业的形象、精神, 或是干净利索地号召消费者行动。某种产品的广告口号一旦确定, 则在相当长的一段时间内不会变动。好的广告口号浓缩广告正文的精华, 在整个广告中起画龙点睛的作用，使人过目不忘。 进口物品的英文广告口号一般都短小精悍, 颇具魅力。如何使汉译的英文广告口号既能传达原文信息, 又易于为中国消费者接受并喜欢呢? 本文将就这个问题进行探讨。 广告口号翻译虽然和其他文体和翻译一样, 要注意原文信息的传达, 但广告口号翻译也有其特殊性, 译文主要功能是宣传商品, 促使人们的购买行为, 因此, 翻译不应该仅仅拘泥于追求语言文字和信息量的完全对等, 让汉语就范于英语的概念和意向, 而应该注意汉语读者的接受能力和汉语表达习惯, 以汉语读者为主体, 侧重目的语即汉语译文的功能, 根据中西文化差异作必要调整, 或再创作, 使汉译的广告口号最终能在功能上尽量与原文相符。在此前提下, 再考虑文字和信息尽可能的对等, 充分发挥广告口号的作用。 在具体的翻译过程中, 应当考虑使用如下技巧: 一、增补法的利用 增补法是在译文中增加相关词语、标点符号或其他成分以帮助读者的理解或强调广告的某种功能的一种翻译手法。 1）Kodak is Olympic Color. 译: 柯达胶卷, 天国的色彩。 2）New , Glamourwear Catalogue. 译: 全新的, 魅力十足的内衣系列。 这两则广告口号汉译的共同之处是译者在商品品牌后加上说明商品具体内容的词语(“胶卷”、“内衣”) , 使广告主体更加明确, 否则, 尽管也许有一些中国读者会知道柯达是胶卷, 但又有多少人知道“魅力”是什么物品名称呢? 3）Improve the means of communication . 译: 改善你的通讯手段。 作为消费者, 谁都希望得到特别的关注和服务。“你的”两字很具体, 让人感到亲切, 会使消费者感到自己是对方注意的中心, 由此产生满足感；而照顾消费者接受心理正是广告口号追求的目标, 因此,“你的”两字加得很好。 有时, 增加小小的标点符号会使广告口号产生意想不到的效果。我们来看看下面一个例子: 4）Wonder where the yellow went。. 译: 奇怪, 黄板牙到哪里去了？ 原句没有主语, 翻译起来颇为费神, 一个小小的逗号的增加, 使原句无主语的问题迎刃而解；一个问号，又使广告口号要体现的惊讶神情跃然纸上, 提起读者的好奇心, 引起读者的注意力, 广告口号的作用也因此实现。 二、删减法的利用 删减法是指翻译时有意删掉原文某些成分, 使广告口号更加紧凑、完善的翻译手法。
英文广告标语及其翻译On the English Advertising Slogan and Its Translation Contents Abstract (in English) I Abstract (in Chinese) II 1. Introduction 1 2. Language Features of the English Advertising Slogan 4 2.1 Feature One: short and simple 4 2.2 Feature Two: unique and creative 6 2.3 Feature Three: rich in rhetorical devices 7 3. Functions of the English Advertising Slogan 11 3.1 Function One: to tell about a product 11 3.2 Function Two: to give information about the producer 11 3.3 Function Three: to enhance brand value and promote profits 12 16 4. The Main Translation T echniques of the English Advertising Slogan 4.1 Literal translation 16 4.2 Free translation 18
4.3 Domestication translation 19 5. Conclusion 21 Works cited 24 摘要 随着经济全球化和世界一体化的快速发展，中国与世界其他国家间的贸易量也日益增长。与此同时，广告业繁荣发展。广告标语及其翻译，作为一则广告不可或缺的成分，毋庸置疑，在推动经济贸易发展和促进产品或者服务销售方面起着越来越重要的作用。在前人对于广告标语翻译研究成果的基础上，本论文就英文广告标语及其翻译这一主题展开详细探讨。本论文由五个部分组成。论文的第一部分，主要对于英文广告标语的发展和研究相关背景做了一个简短的介绍。第二部分和第三部分，主要介绍了英文广告标语的主要语言特点和功能，同时结合英文广告标语实例给以详细阐释。第四部分，则主要在前人研究成果的基础上，并结合各种典型的英文广告标语实例，分析总结整理出了几种最为常用的英文广告标语的翻译方法，主要包括：直译，意译，归化翻译，运用修辞法, 套译和补偿法。本论文的最后一个部分是总结部分并阐明英文广告标语及其翻译的未来研究方向。
学校宣传标语英语翻译 导读：本文是关于标语大全的文章，如果觉得很不错，欢迎点评和分享！ 1、礼让是一修养，文明是一道风景。 Comity is a culture, civilization is a landscape. 2、桌椅同样有生命，请不要乱写乱划。 Desks and chairs are also alive. Please don't scribble. 3、文明存我心，真情创和谐。 Civilization has its own heart and true feelings create harmony. 4、书籍—进步的阶梯，知识—力量的源泉。 Books - the ladder of progress, the source of knowledge - power. 5、社区教育，是创建学习型组织的重要途径。 Community education is an important way to build learning organizations. 6、打造一流团队，培养一流人才。 Build first-class team and train first-class talents. 7、给自己养成好习惯，为他人留下好环境。 Develop good habits for yourself and leave a good environment for others.
8、纸上得来终觉浅，绝知此事要躬行。 You never know what you're going to do until you're too shallow on paper. 9、安全之水长流，幸福之树长青。 The water of safety is long, and the tree of happiness is evergreen. 10、花有重开日，人无再少年。 Flowers bloom again, and no one is young again. 11、退让一步，两朵笑颜；敬语三声，世界和谐。 One step back, two smiles; three respectful words, world harmony. 12、加大教学投入，落实以评促建。 Increase investment in teaching and implement it in order to evaluate and promote construction. 13、别看纸片小，捡起功劳大。 Don't look at the small pieces of paper, it's a great achievement to pick them up. 14、构建终身教育体系，促进社会和谐发展。 Construct a lifelong education system to promote the harmonious development of society. 15、欲穷千里目，更上一层楼。 You can enjoy a grander sight by climbing to a greater
中英文对照版经典质量宣传标语 1、百年大计，质量第一。 Long-term program, quality first. 2、今日质量，明日市场。 Today’squality, tomorrow’smarket. 3、同心协力，提高品质。 To work as one, to improve the quality. 4、全员参与，持续改进。 Full participation, continuous improvement. 5、以精立业，以质取胜。 Start a career with essence, win through high quality. 6、精益求精，创造辉煌。 Seek for greater perfection, create resplendence. 7、质量第一，从我做起。 Quality first, begin from me. 8、控制每一道工序，做好每一件产品。 Control every procedure well, make each product well. 9、效益是企业的源泉，质量是企业的生命。 Benefit is the source of enterprise, quality is the life of enterprise. 10、质量是品牌的生命。 Quality is brand's life. 11、品质的好坏在于每个人的工作态度。
Quality depends on everyone's work attitude. 12、今日的质量，明天的市场。 Today's quality, tomorrow's market. 13、未来的成功——属于质量领先者。 Future success belongs to quality leader. 14、一线工人请注意，品质效率在于你。 Attention, quality efficiency note to the workers at the Frontline. 15、不接受不良品，不制造不良品，不传递不良品。 Don't accept bad product, don't make bad product, don't relay bad product. 16、品质是做出来的，不是检验出来的。 Quality is being made instead of by checking. 17、制造须靠低成本，竞争依赖高品质。 The manufactur depends on reducible cost, competitive relays on high quality. 18、自检互检，确保产品零缺陷。 Ability to check step by step to ensure zero fault in production. 19、检查测试坚持做，一点问题不放过。 Consist makeing inspection to avoid the products fault be caused. 20、我们的承诺，不做不良品。 Ours logan is zero fault in production. 21、要想产品零缺陷，全面品管不可少。
著名商标和广告语的翻译 泛瑞翻译 商标和广告语的翻译是企业形象战略（Company Image Strategy）中重要组成部分，是商品进入他国市场的桥梁之一。 在以质量取胜的前提下，还应十分重视包装，使商品品牌，商标及广告语符合异国文化和语言习俗，从而得到新市场的欢迎。因此，好的翻译有时能成为点睛之笔，为商品促销带来不可忽视的效果。 在商品品牌和广告语的实践翻译中译者实际上在从事一种再创作，尽可能地发挥想象力和创造力，挖掘商品表征和译语文化上的相似特征，尽可能向译语文化贴近。 因此，这类翻译可以说是"文字翻译"加"文化翻译"。"文字翻译"指在翻译商标和广告语时，一采用音译，二用意译，三是音意结合，第三种尤为普遍。"文化翻译"指在文字翻译基础上贴近并融合译语文化的习惯甚至有时专门服务于某一特殊的客户群体。以下从商标和广告语的翻译中阐述一些技巧的运用。 请看一些外国商标和广告语： 外国商标 1.Benz 奔驰 2.BMW 宝马 3.Safeguard 舒肤佳 https://www.doczj.com/doc/3012811387.html,ncome 兰蔻化妆品 5.Rejoice 飘柔 6.Pepsi 百事 7.Pond's 旁氏 8.Gillette 吉列 9.Adidas 阿迪达斯 10.Coca- Cola 可口可乐 11.Canon 佳能 12.Ritz 乐之 13.Lux 力士 14.Longines 浪琴表 15.Head&Shoulder 海飞丝
16.Porsche 保时捷 17.Sharp 夏普 18.Ports 宝姿 广告语: 1. Make yourself heard.(Ericsson爱立信) 理解就是沟通。 2. A diamond lasts forever.(De Bierres第比尔斯) 钻石恒久远，一颗永流传。 3. Intel Inside.(Intel Pentium英特尔奔腾) 给电脑一颗奔腾的"芯"。 4. Connecting People.(Nokia诺基亚) 科技以人为本。 5. Mosquito Bye Bye Bye .(RADAR雷达驱虫剂) 蚊子杀杀杀。 6. Behind that healthy smile, there is a Crest kid.(Crest toothpaste佳洁士) 健康笑容来自佳洁士。 7. Let's make things better. (Philips飞利浦) 让我们做得更好。 8. The sign of excellence.(OMEGA欧米茄) 凝聚典雅。 有一些经典翻译体现了"文字翻译"和"文化翻译"的完美结合： 1. Coca-Cola 可口可乐 评：译得绝妙，既利用了谐音，又把喝过这种饮料后痛快淋漓的感觉充分反映出来，同时又接近中国文化中"可乐"一词给人们的美好联想。这些都赋予了商品积极正面的信息，无怪乎可口可乐如此广受欢迎。同样还有的是Pepsi Cola 百事可乐。 2. Nike, Puma, Reebok分别翻译为"耐克"，"彪马"和"锐步" 评：都采取了音译，但却尽量发掘出传神的字词意义。品牌均为两个字，短小精干，朗朗上口，便于记忆，体现了体育服饰的结实与耐用。 3. Colgate 高露洁 评：所选第一个音与原语相似。"露洁"为意译加音义，加强了牙膏能洁白牙齿的信息，现出露齿也不怕的信心，不仅音译靠近，而且也找到了译语文化中有彩头的字词表达，可以看作对品牌的文化翻译。 4. Kodak 柯达 A Kodak Moment.就在柯达一刻。 评：将胶卷的特色表现得很充分，译文也十分强调效果。 5. Levi's 列维斯Quality never goes out of style. 质量与风格共存。 评：反说正译，十分巧妙。 6. Maxwell 麦斯威尔Good to the last drop .滴滴香浓，意犹未尽。 评：译文在效果上将原文发挥得很好，有采用四字结构，既工整，韵律也较齐。
网络营销策略分析外文翻译文献(文档含中英文对照即英文原文和中文翻译)
Network marketing strategy analysis of VANCL Abstract:21 century is the information century, the development of science technology, economic and social is to meet the coming of age. The network marketing is also the Internet for media, to implement marketing campaigns in the new ways, method and idea, more effective individual and organization the realization of the trading activities. Enterprise how to develop the network marketing in such a huge market potential, occupation in emerging markets, to the enterprise both opportunities and challenges. The network marketing is also produced in the change of the values of consumers: meet the needs of the consumers, is the enterprise manages the core of the eternal. Using network of this high- technology to provide consumers with various types of service, is a important way of future competition advantage. V ANCL makes a huge success by the network marketing, and becomes a Chinese clothing network marketing market leader in the short term. Based on the network marketing way as the foundation, reading V ANCL marketing strategy. Key words:Network marketing Marketing strategy V ANCL The network marketing as a new marketing concept and marketing mode in a digital economy times, even if the enterprise opened up more broad market, and can lead and reforming the traditional marketing. The network marketing compared with the traditional marketing has the personality, interactive, economy, efficiency and obvious advantages, if V ANCL want to market in big foothold, it must learn to use the new marketing method, the most suitable for enterprise of the integration of traditional and modern marketing method. 1、The marketing situation of V ANCL With the development of the Internet, e-commerce enterprises emerging batches. The e-commerce market in other properties, once created "clothing direct sales model" the myth of a brief period of prosperity in PPG after into decline. And take the