Unit 1 Business Introduction
Background case
Warm-up questions
1.What accounts for Donald Trump’s business success?
2.What can business bring about?
3.Please illustrate “attitude is sometimes everything” with Donald Trump’s case.
Background Information
Donald J. Trump is a graduate of the Wharton School of Finance and started his business career in an office he shared with his father. In August of 2006, Mr. Trump was voted by BusinessWeek magazine as “the world’s most competitive businessperson.”
In New York City, the Trump signature is synonymous with the most prestigious of addresses, among them the world-renowned Fifth Avenue skyscraper, Trump Tower, the Trump International Hotel & Tower, voted the best U.S. Hotel by Conde Nast Traveler, Trump World Tower at the United Nations Plaza, 40 Wall Street, and Trump Park Avenue.
In a departure from his real estate acquisitions, Mr. Trump and the NBC Television Network are partners in the ownership and broadcast rights for the three largest beauty competitions in the world: the Miss Universe, Miss USA and Miss Teen USA Pageants. He is also the star and executive producer of the hit television series, “The Apprentice,” which has received national and worldwide attention. In the summer of 2004, his radio program on Clear Channel made its debut and broke all syndication records.
Mr. Trump has authored seven books, all of which became bestsellers. Trump Magazine was launched in 2004, Trump University Online in 2005, and the Donald J. Trump licensing program. In 2006, https://www.doczj.com/doc/228912416.html,, an online travel agency, made its debut, as did Trump Productions in Los Angeles.
Eleven Questions With Donald Trump
1.Question: If you, Bill Gates, Steve Jobs, Herb Kelleher and Larry Ellison got marooned
on a desert island, who would end up running the place and who would end up as dinner?
Answer: We would find a way to order in and have a productive meeting at the same time.
2.Question: How long would Larry and Sergei, the co-founders of Google, last on your
show?
Answer: That would depend on whether they were good team players and if they had an original idea or two.
3.Question: Would you fire your son or daughter?
Answer: Yes, if they deserved it, but fortunately they are well prepared for their positions, so I doubt they would ever merit being fired.
4.Question: What do you do to chill out?
Answer: Playing golf provides me with my version of chilling out, plus I develop golf
c ourses, so it’s a productive way to spen
d my chill time.
5.Question: At the end of our life, what do you want to be remembered for?
Answer: As a builder who has enhanced the cities and communities where I have built and/or developed.
6.Question: What’s the difference between the Donald Trump on “The Apprentice” and the
Donald Trump in every day business meetings?
Answer: Business meetings are more about negotiation skills whereas “The Apprentice”
falls into the job interview or audition category. I have business meetings with people who are looking to do business, not people who are looking for a job. My attitude on “The Apprentice” is as an employer looking at possible future employees. I don’t look to mold any of my business associates.
7.Question: If you could apprentice with anyone in history, who would it be?
Answer: My father was a great mentor. He’d be hard to replace.
8.Question: Not many people make billions, lose billions, and then make billions all over
again. How did you pull this off?
Answer: To me it was a blip, not a catastrophe. I knew I was destined to succeed, and I kept focused on that belief. I’m very tenacious...and I don’t give up.
9.Question: If you graduated from Wharton in 2006 instead of in the 1960s, what industry
would you go into?
Answer: Real estate. I love it and it still exists as a career and as a viable passion.
10.Question: What do you think of two guys in a garage showing amateur videos selling out
for $1.7 billion?
Answer: I’d say they had a great idea—my hat’s off to them.
11.Question: TV is TV, real life is real life: What’s the most important real-life advice you
can give to an entrepreneur?
Answer: You have to love what you do. Without passion, great success is hard to come by. An entrepreneur will have tough times if he or she isn’t passionate about what they’re doing. People who love what they’re doing don’t give up. It’s never even a consideration. It’s a pretty simple formula.
New words: 1. subsequent, 2. boom, 3. anonymous, 4. domination, 5. preoccupation, 6. ethos, 7. pervade, 8. cede, 9. obsessive, 10. frugality
1.subsequent= adj. following in time or order; succeeding
●Subsequent events proved me wrong. 后来发生的事证明我错了。
●Most countries in Europe were in a mess during the period subsequent to World
War Two. 二战后的一段时期中，大部分欧洲国家陷入了窘境。
●Subsequent to its success as a play, it was made into a film. 该剧在舞台上获
得成功之後, 又摄制成了电影。
2.boom= v. to grow or develop rapidly; flourish
●The county boomed when gold was discovered there. 那个县在发现了黄金后
便繁荣起来。
●Business boomed after the depression. 萧条之后生意兴隆起来。
3.anonymous= having an unknown or unacknowledged name
●An anonymous author wrote this book. 这本书出自无名氏之手。
●She vanished into the vast anonymous mass of the population of London. 她消
失在伦敦的茫茫人海中了。
●Anonymous donors give money through the program “Hope for Haiti”. 很多匿
名的捐助者通过“为海地的希望”节目捐钱。
4.domination=n. mastery or supremacy over another or others
●The company has struggled to maintain its domination in the marketplace.该公
司奋力维持其市场优势。
●Some crimes are committed under the domination of rage emotion. 很多的犯
罪是在愤怒的情绪控制下发生的。
●Leadership is based on inspiration, not domination; on cooperation, not
intimidation. 领导力应该基于鼓励，而不是控制；应该基于合作，而不是
胁迫。
5.preoccupation= something that preoccupies or engrosses the mind
●He always takes his preoccupation with the educational cause.他总是一心想着
教育事业。
●“Preoccupation with o utcomes makes us mindless,” says Harvard psychologist
Ellen Langer. 哈佛大学心理学家艾伦·兰杰尔说：“只关心结果就会不动脑
筋。”
●His main preoccupation at that time was getting enough to eat 他那时盘算的
是如何填饱肚子.
6.ethos=n. the disposition, character, or fundamental values peculiar to a specific
person, people, culture, or movement
●The path he saw himself taking in his research seemed directly opposed to the
ethos of the department.他发现自己的研究路线似乎与系里的精神截然不
同。
●His book captures exactly the ethos of Elizabethan England.他的书准确地描绘
了英国伊丽莎白时代的风土人情.
●The ethos of Japanese patriotism and enterprise-loving evolves from the
thought of being loyal to the ruler in Confucian thought. 儒家的忠君思想，演
化为日本人爱国、爱企业的风气。
7.pervade= to be present throughout; permeate
● A very real sense of peace seemed to pervade my whole being. 一种真正的安
详感似乎占据了我整个身心。
●Networks pervade technology: the Internet, power grids and transportation
systems are but a few examples. 网络普遍存在科技之中，像是互联网、电
力网及运输系统等等。
●By loving and pampering them, this loving aura will pervade our house, our
whole family, and emanate beyond, extending the positive atmosphere to the
world. 我们这样爱护他们、宠爱他们，这种爱的气氛就会充满我们整个房
子、整个家庭，然后也会散发出来，带给世界好的气氛。
8.cede=to yield; grant
●The imperialist powers repeatedly forced the Qing government to cede territory
and pay indemnities. 帝国主义列强多次强迫清朝政府割地赔款。
● A key stumbling block continues to be U. S. reluctance to cede any power in
Iraq. 但是美国不愿意放弃在伊拉克的任何权力，仍然是一个重要的绊脚
石。
●The debater refused to cede the point to her opponent. 辩论者拒绝向她的对
手放弃其主张
9.obsessive= compulsively preoccupied with a fixed idea or an unwanted feeling or
emotion, often accompanied by symptoms of anxiety
●She's obsessive about punctuality. 她对守时十分固执。
●Her anxiety is due to her obsessive need to win. 过分地要赢造成了她的焦虑。
●The actress is asking the court to protect her from an obsessive fan who is
making her life a misery. 那个女演员要求法庭保护，使她不再受那个把她
的生活搞得一团糟的痴狂影迷的骚扰。
10.frugality= prudence in avoiding waste
●Industry is fortune’s right hand, and frugality her left. 勤勉是幸运的右手,节
俭是幸运的左手。
●Without frugality none can be rich, and with it very few will be poor. 不俭难致
富，节约不会穷。
●Be grateful to the human world. Cultivate diligence and frugality. Be content
with what you have. Practice generosity. 对世间要有感恩的美德，对生活要
有勤俭的习惯，对物质要有知足的修养，对他人要有喜舍的布施。
Useful Phrases: 1. by accident, 2. deserve the credit, 3. in favor of, 4. stem from, 5. prey on
1. by accident=not purposely
●Fleming discovered penicillin by accident in 1928. 弗莱明在1928年偶然发现了青
霉素。
●He became a photographer more by accident than by design. 他能成为摄影师与其
说是有意为之，不如说是纯属偶然
●In Paris, the beauty and charm of the ages have remained intact not by accident but
by stringently enforced city planning regulations. 在巴黎，美好的历史遗迹仍然完整地保存着，这不是一种偶然现象，而是由国家城市规划条例中严格规定要求的结果。
2. deserve the credit=be worthy of the honor of some achievement
●This is an extraordinary achievement in which all who have contributed can take
great pride, for which all of you deserve much credit. 这些非凡的成就，都是你们努力耕耘的成果，所有付出过努力的人都可引以为荣，都值得表扬。
●Those who committed themselves then to peacefully resolve the Hong Kong
question, and all those who worked tirelessly through all the difficulties of the
transition, deserve much thanks and credit. 过去曾致力和平解决香港问题的人
士，以及所有曾竭力克服过渡期间重重困难的人士，均居功至伟，我谨向他们致以衷心的谢意。
3. in favor of =1) on the side of
●In our internal deliberations he spoke in favor of reducing defense expenditures. 在
内部讨论时，他表示赞成削减军事开支。
●There were 16 votes in favor of my suggestion, and 15 against. 十六票赞成我的建
议,十五票反对。
●2) being replaced by以…取代
Price control would gradually disappear in favor of a free market.价格控制逐渐被
自由市场所代替。
4. Stem from=originate or come from
●Correct decisions stem from correct judgments. 正确的决心来源于正确的判断。
●Theories stem from practice first, then can direct practicing. 首先是理论来自实
践，然后理论又指导实践。
5. Prey on=1）bother, annoy
●The thought that he was responsible for her death preyed on his mind.他一想到自己
对她的死负有责任就感到心如刀割
2) feed on
Cats prey on birds and mice. 猫捕食鸟和鼠。
Difficult Sentences
1. But that day, he was standing beside a car with a colleague, peering into the boot, and realizing that the bulky wooden table he held in his hands was never going to fit, at which point he uttered 12 words that would come to transform a culture: “Oh God, then, let’s pull off the legs and put them underneath.”(Para. 1)
句中peering into the boot, and realizing that the bulky wooden table he held in his hands was never going to fit是现在分词短语作状语，表示伴随动作，at which point he uttered 12 words that would come to transform a culture: “Oh God, then, let’s pull off the legs and put them underneath.”是状语从句，解释说明情况。
2. Flatpack, elevated to the status of an all-encompassing philosophy, began to work miracles. (Para.2)
句中elevated to the status of an all-encompassing philosophy是过去分词短语作定语，修饰flatpack。
3. It meant making home furnishing so cheap that the furniture dealer for whom Lundgren worked, a local farmer’s son named Ingvar Kamprad, would become the richest man and would boom his furniture empire of Ikea. (Para. 2)
这是主谓宾结构，making…boom his furniture empire of Ikea作meant的宾语，for whom Lundgren worked作furniture dealer的定语，a local farmer’s son named Ingvar Kamprad 是the furniture dealer的同位语。
Speaking Activities
1.At the crossroad of your life after your graduation, which road would you like to take,
to start your own business or to join in the job hunting competition?
2.Do you have knowledge of any entrepreneur’s story? What can you learn from their
stories?
Writing Activities
1. Write a letter appropriate for the following situation.
You have just received a letter from your parents inquiring whether you’d like to start your small business after your graduation. Write a reply. In your letter, you must explain your business intention, which might include your business idea, your analysis about market and product, and finance source, etc.
2. Write an essay within 250 words, stating an important figure in business field.
Unit 4 Advertising Part I Business Vocabulary Directions: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence. C1 Outdoor advertising is one of the fastest growing _______________ in the market. A markets B sections C segments D sectors D2 The world of outdoor advertising billboards, transport and ‘street furniture’ is ______ about $18 billion a year, just 6% of all the worl d’s spending on advertising. A worthwhile B worthy C valued D worth C3 The soaring costs of TV are ______________ clients to consider alternatives. A making B driving C prompting D letting A4 BMW ran a ‘teasers’ campaign in Britain on bus shelters. A exclusively B largely C greatly D inclusively C5 Placing an ad on a bus shelter for two weeks ________________ at about ￡90. A works on B works away C works out D calculates D6 We are facing a ________________ with our market share. What are we going to do about it? A promotion B sale C order D crisis A7 Focus, a large advertising agency based in Paris, has a reputation for creating imaginative and ____________ campaigns. A effective B efficient C effect D efficacious C8 Focus now needs to ________________ potential clients that it still
《体验商务英语综合教程》课程教学大纲 一、基本信息 课程编号: 024222007 课程名称：体验商务英语综合教程3 英文名称:Intermediate Business English Course Book 课程性质: 专业基础课 总学时：72学时 学分：4学分 适用对象：商务英语专业本科3年级学生 先修课程：综合英语 二、编写说明 （一）课程的性质 《体验商务英语综合教程》是为商务英语专业学生开设的一门专业基础课。这门课程始于二年级下学期，与之前的综合英语课程衔接，使学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目的。本课程横跨三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。 （二）课程教学目标和基本要求 本课程作为商务英语专业的基础必修课之一，从培养高级应用型商务英语人才的目标出发，理论联系实际，旨在帮助学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目标。 本课程要求学生能够掌握重点词汇的英文表达，熟悉现代市场经济条件下商务活动的各个方面和时代课题，如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。为了达到这些目标，本课程要求学生积极参与课堂讨论，在阅读的基础上，通过角色扮演和案例学习等方式，在完成交际任务中复用所学语言知识，提高交际能力，将自己的经历和观点融入交际活动之中。 （三）课程的重点和难点 本课程的讲授时间为三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。每册的学习量均为12个单元，单元设计以语言和商务技能为主线，商务词汇、语法的学习与讨论相结合，听力和阅读部分配有角色扮演等交际活动，最后是案例分析或技能运用。本课程重点涉及体验式的教学和学习方式，学生在形式多样的任务活动中，掌握相关的商务词汇、提高商务英语的听力、阅读和写作能力，达到语言水平和商务技能的同时提高。难点在于学生要能灵活地运用自己所学的语言和商务知识，将自己的经历和观点融入交际活动之中，在提高语言表达能力的同时还要提高自己的交际能力。 （四）课程教学方法与手段 （1）强调课堂教学应以学生为主体而以教师为主导，改变以教师为中心的教
国际商务英语综合教程辅导用书 基本信息 出版社对外经济贸易大学出版社 出版时间20xx/10/01 ISBN9787566304759 亚马逊销量排名第88位 - 图书英语与其他外语大学英语课文辅导 字数10万字 页数139页 简介 《新世界商务英语系列教材:(第2版)》分13章，从国际商务简介、商务组织、经营方式、经济学入门、市场经济、国际贸易实务简介、国际贸易术语及定价原则、营销、营销组合与产品促销、国际支付与结算、外汇汇率到国际商务谈判策略，每章都分门别类介绍该章的专业知识。 目录 第一章国际商务简介(A BriefIntroduction to International Business) 1.什么是商务(What Is。Business) 2.什么是国际商务(What Is International Business)
3.国际商务活动范围(The Scope ofInternationaI：BusinessActivities) 4.国际风险(International Risk) 5.国际商法(International Business Law) 6.商业信用(mercial Credit) 7.国际商务管理(Management of International Business) 8.世界贸易组织简介(A BriefIntroduction to the WTO) 第二章商务组织(Business Organizations) 1.概述(Introduction) 2.独资企业(Sole Proprietorship) 3.一般合伙企业(General Partnership) 4.有限合伙企业(Limited Partnership) 5.合股公司(Joint Stock pany) 6.公司(Corporations) 7.跨国公司(Transnational Corporations) 第三章经营方式(Ways ofBusiness) 1.概述(Introduction) 2.批发(Wholesaling) 3.零售(Retailing) 4.特许经营(Franchising) 5.代理(Agency) 6.电子商务(E-merce)
Unit 1 Company Profile 1.Translate the following Chinese terms into English. candidate patent industry personnel registered trademark core competency domain name intended market emerging market headquarter multinational corporation Chief Executive Officer stakeholder 2.Translate the following English terms into Chinese. 股本，股金总额 以人为本的解决方案 精于心简于形 对客户的深入了解 工业革命 回收利用 3.Translation: 宝洁公司始创于1837年，是世界上最大的日用消费品公司之一。2007财政年度，公司全年销售额达682亿美元。在《财富》杂志评选出的全球500家最大企业中，排名第74位。 宝洁公司在全球80多个国家设有工厂或分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括美容护理、居家护理、吉列产品等。每天，在世界各地，宝洁公司的产品与全球消费者发生着三十亿次亲密接触。宝洁大中华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。 一九八八年，宝洁公司在广州成立了在中国的第一家合资企业－广州宝洁有限公司，从此开始了其中国业务发展的历程。宝洁总部位于广州,目
前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂，并在北京设立技术中心。 二十年来，宝洁取得了飞速的发展，主要表现在： 建立了领先的大品牌 宝洁公司是中国最大的日用消费品公司，年销售额超过二十亿美元。我们在参与竞争的领域内占据了最大的市场份额。飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领域内都处于领先的市场地位。 业务保持了强劲的增长 中国宝洁是全球业务增长速度最快的区域市场之一。目前, 宝洁大中华区的销售量已位居宝洁全球区域市场中的第二位,销售额也已位居前五位。 建立了出色的组织结构 伴随着公司的业务发展，宝洁的中国员工得到了迅速的成长。中国籍的员工占员工总数的97%以上，宝洁大中华区已成为向宝洁其他市场的重要管理人才输出地。 承诺做模范企业公民 宝洁向中国的各项公益事业捐款的总额已超过八千万元人民币（一千万美元），希望工程是宝洁公司慈善捐赠的最大接受者。 4.略 Unit 2 Business Meeting 1.Translation: Honorable Guests, Ladies and Gentlemen, Good evening! It is a great pleasure for me to attend, among all of you here the opening ceremony of the 2005 FORTUNE Global Forum on this pleasant
Key to Unit Two Myths and Legends Overview Warm-up Activities Intensive Reading Extensive Reading Reading & Writing Warm-up Activities I. Starting up A.Decide from your common sense which of the following is a myth, a legend or a fable. Then compare them with your partner’s. ?Kua Fu Chases the Sun. (myth) ?Yu the Great Conquers the Flood. (legend) ?Nü Gua Mends the Sky. (myth) ?The Town Mouse and the Country Mouse. (fable) ?Zeus, Prometheus and Pandora. (myth) ?Mark the Boat for a Dropped Sword. (fable) ?Venus, the Roman goddess of love. (myth) ?King Arthur and the Knights of the Round Table. (legend) ?The Wolf in Sheep’s Clothing. (fable) ?Robin Hood---Bold Outlaw of Barnsdale and Sherwood Forest. (legend) II. Listening Listen to the following three passages and then do the relevant exercises. A. Listen to Passage 1 and answer the questions. 1. Their names are Plan Ahead, Think Fast, and Wait and See. 2. Towards the same issue, the three fish made different responses: Plan Ahead said, “I'm swimming down the ri ver tonight!” Think Fast said, “I'm sure I'll come up with a plan.” Wait and See lazily said, “I just can't think about it now!” 3. When the fisherman cast his nets, Plan Ahead was long gone. But Think Fast and Wait and See were caught! Think Fast quickly rolled his belly up and pretended to be dead and so the fisherman threw him safely back into the water. But, Wait and See ended up in the fish market. B.Listen to Passage 2 describing the myth and legend which surround St George’s Day and complete the sentences below. 1.slayer, saviour, medieval texts and art, little information about
《商务英语综合教程》教学大纲 Comprehensive Business English 商务英语专业适用 一．课程的性质与任务 商务英语是在商务背景下使用的英语。就英语语法来讲，商务英语与普通英语并五不同之处，但掌握商务英语词汇以及在各种商务场合所使用的不同用语（行话）对商务工作人员是非常必要的。因此，商务英语课对经贸英语专业的学生来说是非常重要的一门课。学生可以通过该课的学习与练习来提高英语沟通技能，使学生在未来的商务活动中更自信，更流利，也更准确。 该课程旨在通过听、说、读、写、讨论、解决问题和角色扮演等教学手段培养学生从事国际商务专业所需的英语听力、口语、阅读理解和写作的基本专业英语技能。通过学习，学生能在未来国际商务常见的场景中熟练地进行口头交流，流利地阅读和书写有关文字材料，帮助学生不仅体会国际商务专业英语语体的一些特点，而且了解国际商务工作中常见工作环节。 二．课程的基本要求和教学目的 1、听力能力要求：能基本听懂正常语速(每分钟120-160个单词)的一般商务活动中的电话、对话、谈判、会议发言等，并能结合具体语言环境，理解所听内容的深层含义，把握说话者的态度和意图。 2、阅读能力要求：能读懂中等难度的商务英语文章，了解作者的观点和态度。阅读速度为每分钟100-140个单词，理解准确率在75%以上。 3、口语能力要求：能够用英语介绍公司状况，进行业务咨询，与客户交流，做简单的商务报告等。语音、语调正确，语流连贯顺畅，表达基本得体。 4、写作能力要求：能够运用所学语言知识，写出符合国际商务惯例、格式规范的一般性商务报告、商务信函、会议纪要和电子邮件等。要能够做到中心思想明确、结构合理、语言得体。 5、英汉互译能力要求：能够翻译一般性商务材料。英译汉，要求速度每小时200－250个单词；汉译英，要求速度每小时180－220个汉字。能够承担一般性商务活动中的口译工作。 6、词汇要求：认知词汇达到5,000左右单词，熟练掌握其中约2,500个词。 7、综合素质要求：要求学生具有乐观、积极、向上的心理素质和勇于创新、不断更新自身知识体系的精神。 三．课程内容 本课程共四册教材，内容如下： 第一册 1．学习外语 2．介绍 3．职业和职责 4．时间管理
《商务英语综合教程》课程教学大纲 课程名称：商务英语综合教程 课程类型：专业基础课必修课 总学时：128 适用专业：商务英语专业 一．课程的性质、目的和任务 （1）教材内容具有较强的时代性、实用性、针对性与系统性 （2）介绍了国际贸易及商务英语专业知识、语言训练和文化背景知识 （3）通过解读课文来培养学生的英语思维力、创新力和语用能力 （4）运用任务型的教学方法，为学生自己学习提供平台 二．教学基本要求 本教材注重把语言技能的训练与专业知识有机结合起来。习题中有些问题属于开放式的，要求学生理论联系实际，认真独立的思考问题、深入探究问题、最终解决问题。在这一过程中学生的表达能力同时得以锻炼。 三、教学内容及要求 Unit 1 Text Advertising Supplementary Reading Sales Promotion （一）教学目的和要求 1.了解广告的定义，目的及未来的发展 2.要求学生提前预习课文，划分段落，并找出中心思想 （二）教学内容 1.广告的背景 2.广告的分类 3广告的用途 4．被动语态的用法 （三）重点 1.广告的用途 2.语法及课后练习题
3.商务英语知识扩展阅读 Unit 2 Text WTO in Brief Supplementary Reading Greater Wealth of Nations （一）教学目的和要求 1.了解世界贸易组织的创立的目的、主要的功能及取得的成就 2.要求学生按照课后阅读理解的问题来预习课文 （二）教学内容 1.世界贸易组织的主要功能 2.世界贸易组织的主要目标 3.世界贸易组织的内部结构 4．情态动词的用法 （三）重点 1.世界贸易组织的基本内容 2.语法及课后练习题 3.商务英语知识扩展阅读 Unit 3 Text IMF at a Glance Supplementary Reading Gold in the IMF （一）教学目的和要求 1.了解国际货币基金组织创立的目的及主要的功能 2.要求学生提前预习课文并掌握重点段落及基本句型的翻译（二）教学内容 1.国际货币基金组织的背景知识及法令宗旨 2.国际货币基金组织与世界银行的共同点及不同点 3．引起国际收支平衡赤字的原因及解决办法 4.不定式的用法
candidate patent industry personnel registered trademark core competency domain name intended market emerging market headquarter multinational corporation Chief Executive Officer stakeholder 1.Translate the following English terms into Chinese. 股本，股金总额 以人为本的解决方案 精于心简于形 对客户的深入了解 工业革命 回收利用 2.Translation: 宝洁公司始创于1837年，是世界上最大的日用消费品公司之一。2007财政年度，公司全年销售额达682亿美元。在《财富》杂志评选出的全球500家最大企业中，排名第74位。 宝洁公司在全球80多个国家设有工厂或分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括美容护理、居家护理、吉列产品等。每天，在世界各地，宝洁公 司的产品与全球消费者发生着三十亿次亲密接触。宝洁大中华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。 一九八八年，宝洁公司在广州成立了在中国的第一家合资企业－广州宝洁有限公司，从此开始了其中国业务发展的历程。宝洁总部位于广州,目前在广州、北京、上海、成都、天 津、东莞及南平等地设有多家分公司及工厂，并在北京设立技术中心。 二十年来，宝洁取得了飞速的发展，主要表现在： 建立了领先的大品牌 宝洁公司是中国最大的日用消费品公司，年销售额超过二十亿美元。我们在参与竞争 的领域内占据了最大的市场份额。飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各 自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领域内都处于领先的 市场地位。 业务保持了强劲的增长
商务英语综合教程复习整理． 商务综合英语复习整理 翻译 Unit1
1.随着中国市场经济的不断发展，中国广电传媒市场也日趋成熟，呈现出了一副百花齐放、百家争鸣的景象。(broadcasting media, all styles of art and all schools of thought) With the ongoing development of China's market economy, Chinese broadcasting media is becoming more sophisticated day by day, which fits perfectly the Chinese saying:“All styles of art and all schools of thought are given the freedom to contend with each other” 2.传统的电视传播观念已不能适应当今多样化的媒体传播格局和竞争需要。(diversified mass media) The traditional TV broadcasting concept can hardly adapt to today's diversified mass media or meet the requirements for competition. 3.新媒体设计是相对于传统媒体设计而言的，它具有综合性、实时性、交互性等多种特点。(be contrasted with) The new media design is contrasted with the traditional design and is comprehensive, instantaneity time and interactivity. 4.和法语一样，汉语也朝着进化的道路坚定地迈出了一步。为了净化语言，中国有关部门要求广播电视节目中不再使用NBA, WTO和GDP等常用英语缩略词。
体验商务英语综合教程3 第二版 双语对照版 Unit1 Made in Europe 欧洲制造 Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products. 除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。在过去的五年中，它通过仅在低成本市场生产来提升毛利率。在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。Burberry has many Asian licensing arrangements.In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products. 巴宝莉（Burberry）在亚洲持有许多许可授权安排。2000年它决定给日本三洋公司的特许授权延长十年。这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。但是同时，日本的消费者却偏好于该集团在欧洲生产的产
《商务英语综合教程（上）》课程理论教学大纲课程类型：专业基础课 总学时：128 理论学时：128 适用专业：商务英语与国际贸易专业 一．课程的性质、目的和任务 （1）教材内容具有较强的时代性、实用性、针对性与系统性 （2）介绍了国际贸易及商务英语专业知识、语言训练和文化背景知识 （3）通过解读课文来培养学生的英语思维力、创新力和语用能力 （4）运用任务型的教学方法，为学生自己学习提供平台 二．教学基本要求 本教材注重把语言技能的训练与专业知识有机结合起来。习题中有些问题属于开放式的，要求学生理论联系实际，认真独立的思考问题、深入探究问题、最终解决问题。在这一过程中学生的表达能力同时得以锻炼。 三、教学内容及要求 Unit 1 Text Advertising Supplementary Reading Sales Promotion （一）教学目的和要求 1.了解广告的定义，目的及未来的发展 2.要求学生提前预习课文，划分段落，并找出中心思想 （二）教学内容 1.广告的背景 2.广告的分类 3广告的用途 4．被动语态的用法 （三）重点 1.广告的用途
2.语法及课后练习题 3.商务英语知识扩展阅读 Unit 2 Text WTO in Brief Supplementary Reading Greater Wealth of Nations （一）教学目的和要求 1.了解世界贸易组织的创立的目的、主要的功能及取得的成就 2.要求学生按照课后阅读理解的问题来预习课文 （二）教学内容 1.世界贸易组织的主要功能 2.世界贸易组织的主要目标 3.世界贸易组织的内部结构 4．情态动词的用法 （三）重点 1.世界贸易组织的基本内容 2.语法及课后练习题 3.商务英语知识扩展阅读 Unit 3 Text IMF at a Glance Supplementary Reading Gold in the IMF （一）教学目的和要求 1.了解国际货币基金组织创立的目的及主要的功能 2.要求学生提前预习课文并掌握重点段落及基本句型的翻译（二）教学内容 1.国际货币基金组织的背景知识及法令宗旨 2.国际货币基金组织与世界银行的共同点及不同点 3．引起国际收支平衡赤字的原因及解决办法 4.不定式的用法 （三）重点
外语系教案 第次课学时：授课时间：第周
Context: Unit 1 Title: Introductions The tone of a business relationship can be set by an initial introduction. It is important to make a good impression right from the first handshake. When meeting businesspeople for the first time, is it better to be formal or informal? If in doubt, advise students to adopt a more formal approach. Here are some points to remember when making business introductions in English-speaking Western countries: a.Introduce businesspeople in order of professional rank –the person of highest authority is introduced to others in the group in descending order, depending on their professional position. b.When possible, stand up when introductions are being made. c.If clients are present, they should be introduced first. d.The same and title of the person being introduced is followed by the name and title of the other person. PROCEDURES Lesson 1 Starting up Ss listen to four businesspeople and match the speakers to their business cards. Vocabulary 1: Job titles Ss list word as job titles or departments. Then Ss talk about their jobs or studies. Vocabulary 2: Nationalities Ss match countries and nationalities. Reading: Describing people This reading section can be completed in two parts. Ss can start preparatory work on the article about Phil Knight, the founder and CEO of Nike, and complete Exercise A. Lesson 2
商务英语综合教程习题答案 Unit 1 Company Profile 1.Translate the following Chinese terms into English. candidate patent industry personnel registered trademark core competency domain name intended market emerging market headquarter multinational corporation Chief Executive Officer stakeholder 2.Translate the following English terms into Chinese. 股本，股金总额 以人为本的解决方案 精于心简于形 对客户的深入了解 工业革命 回收利用 3.Translation: 宝洁公司始创于1837年，是世界上最大的日用消费品公司之一。2007财政年度，公司全年销售额达682亿美元。在《财富》杂志评选出的全球500家最大企业中，排名第74位。 宝洁公司在全球80多个国家设有工厂或分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括美容护理、居家护理、吉列产品等。每天，在世界各地，宝洁公司的产品与全球消费者发生着三十亿次亲密接触。宝洁大中华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。 一九八八年，宝洁公司在广州成立了在中国的第一家合资企业－广州宝洁有限公司，从此开始了其中国业务发展的历程。宝洁总部位于广州,目前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂，并在北京设立技术中心。 二十年来，宝洁取得了飞速的发展，主要表现在：
How to Attend a Meeting会议妙诀 To really succeed in a business or organization, it is sometimes helpful to know what your job is, and whether it involves any duties. Ask among your coworkers. "Hi," you should say. "I'm a new employee. What is the name of my job?" If they answer "long-range planner" or "lieutenant governor," you are pretty much free to lounge around and do crossword puzzles until retirement. Most jobs, however, will require some work. There are two major kinds of work in modern organizations: Taking phone messages for people who are in meetings, and, going to meetings. Your ultimate career strategy will be to get a job involving primarily No. 2, going to meetings, as soon as possible, because that's where the real prestige is. It is all very well and good to be able to take phone messages, but you are never going to get a position of power, a position where you can cost thousands of people their jobs with a single bonehead decision, unless you learn how to attend meetings. The first meeting ever was held was back in the Mezzanine Era1. In those days, Man's job was to slay his prey and bring it home for Woman, who had to figure out how to cook it. The problem was, Man was slow and basically naked, whereas the prey had warm fur and could run like an antelope. (In fact it was an antelope, only nobody knew this.) At last someone said, "Maybe if we just sat down and did some brainstorming, we could come up with a better way to hunt our prey!" It went extremely well, plus it was much warmer sitting in a circle, so they agreed to meet again the next day,and the next. But the women pointed out that the men had not produced anything, and the human race was pretty much starving. The men agreed that was serious and said they would put it right near the top of their "agenda". At this point, the women, who were primitive but not stupid, started eating plants, and thus modern agriculture was born. It never would have happened without meetings. The modern business meeting, however, might better be compared with a funeral, in the sense that you have a gathering of people who are wearing uncomfortable clothing and would rather be somewhere else. The major difference is that most funerals have a definite purpose. Also, nothing is really ever buried in a meeting. An idea may look dead, but it will always reappear at another meeting later on. If you have ever seen the movie, Night of the Living Dead2, you have a rough idea of how modern meetings operate, with projects and proposals that everyone thought were killed rising up constantly from their graves to stagger back into meetings and eat the brains of the living.
U n i t4B u s i n e s s e t h i c s Extensive Reading Corporate Philanthropy Responds to Disasters Exercises I.Speed Reading Comprehension Read the text for FIVE minutes, and find the best answer to each of the following questions. 1. According to the 2nd paragraph, why some companies faced internal criticism? A. These companies have donated too much money to the communities, regardless of their own capacity. B. These companies ignored the needs of their own employees who were affected by the disasters. C. The philanthropic programs of these companies were too cheap. D. Corporate had to go back to boards for additional donation resources.
2. Why is it that some companies are suggested donating cash instead of products when disasters take place? A. Products are often hard to transport and warehouse. B. Using cash in the locality helps rebuild the economy. C. Product may not fit the needs of the beset community. D. All of above. 3. Which of the following statement is NOT true with Pitney Bowes Inc.? A. It has operated a fund that helps employees out of personal tragedies. B. Its Employee Involvement Fund can reflect employees’ interest and support. C. It has started splitting some of its corporate giving between immediate and long-term assistance in the consideration of the complicated nature of identifying appropriate disaster aid. D. Medical and funeral expenses will not be the focus of its fund. 4. According to the text, which of the following company’s foundation is NOT long-term -focused?