剑桥商务英语中级上课所用

BEC商务英语中级学生用书答案第一单元P7 READING (5)1,open your mind 2 plan for disaster 3 get organized 4 set your limits 5 put pen to paper 6 don’t feel guilty 7 two become oneP9 GRAMMAR (5)1 need2 communicate3 have escaped4 have been working5 have been6 am working7 answerP9 (SPEAKING)Writing 第六题work in pairs.中有可能选择其中一个话题进行作文。

P10 READING (4) AACCBABCAC第二单元P16 READING (4) →BACBCP18 GAMMAR (4) 1 began 2.trademarked 3.became 4.has been 5.has been working 6.has been 7.took partP19 GAMMAR (5) 1.have been working 2.joined 3.have had 4.have been considering 5.has expanded pleted 7.have been studying 8.has agreedP23 WRITING A MEMO第三单元P27 READING (3) unch 2.charge 3.fee 4.growth 5.concept 6.branch outP27 Writing（6.work in pairs.中有可能选择其中一个话题进行作文。

）P29 GRAMMAR (6) 1.’ll call 2.won’t rise 3.’re running 4.’m going to have5.’leaves6.will be opening7.will have started8.going to leave9.’ll be receiving第六单元P57 SPEAKING 6问答题(答案没有找到，自主发挥)P58 GRAMMAR （1）1. ’s employed 2.must have been asked 3.is hoped 4 are being made 5to be looked at6 were taken on7 ’ll be firedGRAMMAR(3)1.will be given 2.is being reviewed 3.have been offered 4.was set up 5.will be given 6.to be look 7.is hoped 8.have been delayedP59 GRAMMAR （5） 1.to assess 2.was unfairly dismissed 3.was followed 4.has been found 5.had failed 6.is reported 7.gave 8.was dismissed 9.appears 10.is recommended 11.should be carried 12.will helpP61 READING (2) →BFDAECP62 1 翻译（可能从着5篇短文中出）第七单元P66 READING (3) BCBDP69 GRAMMAR (6) 1.bad 2.most 3.most enjoyable 4.more 5.than 6.better 7.as 8.betterP70 READING (2)→BADCD BCABA BDBCCMemo例文To: All StaffFrom: (name of student)Date:4,julySubject: Parental LeaveFurther to our previous meeting ,I am pleased to comfirm that parental leave for fathers has been extended to three weeks .The new system will come into operation as from 4th SEPTEMBER. May I remind you that your managers will require one month’s notice?。

bec中级用什么教材bec备考肯定需要一些教材资料辅助我们学习，那么bec中级用什么教材好呢，一起来看看吧。

bec中级用什么教材一、需要的书籍：课本方面：经济科学出版社的第二版商务英语课本课本的同步辅导真题：人民邮电出版社的真题辑2、3辅导书：1、中国石化出版社的30天考试圣经2、新东方周成刚出的一本《如何准备BEC中级考试》词汇：《新32313133353236313431303231363533e58685e5aeb931333337 623437东方剑桥商务英语中级词汇精选》不是很厚的那本词汇书，背了有两遍。

有一定用处，但到最后冲刺的最后一个月根本就没背词汇口语：人民邮电出版社的《新编剑桥商务英口语必备手册》很不错!听力：网上收集真题听力阅读写作没有买专门的辅导用书二，个人体会：首先要树立信心!对待真题的重视程度再强也不为过!其次可靠有用的BEC辅导资料对一个初次接触商务英语考试的考生老说无疑是指明了方向!最后BEC(中级)的通过率极低反之其含金量不言而喻!对从事外贸及相关工作的考生其实际效用很明显!(个人体会强烈)非常有价值的相关BEC资料，内容包括：1.经济科学出版社剑桥商务英语中级课件(详细的课文解析!课后试题详解!)(初次接触的考生对教材一定要重视)强烈推荐!2.新东方BEC中级精华教程(包括听力阅读作文口语flash课堂录音和配套讲义)(内容相当全讲解到位基本可以替代辅导班上课效果)强烈推荐!3.优秀通过者的考试心得;4.其它有价值的资料(电子版)这种考试只要想通过,100%要做真题的,请大家抓紧机会。

BEC商务英语中级考试真题1 A cautious approach can be used when calculating what a company is worth.2 Consider personnel issues so that you have sufficient resources to fulfill your objectives.3 In order to know if you can make a return on your investment, assess how you can add to the company you are buying.4 Providing sufficient support for staff during the acquisition process can have a favourable outcome.5 Take into account your long-term requirements to ensure you have the resources you need.6 Even after investing some effort in the acquisition, it may still be necessary to withdraw.7 Terms initially negotiated can be changed after the acquisition.Mergers and AcquisitionsAs Finance Director of plastics manufacturer VKT, Yvonne Maynart has overseen many successful takeoversAIt is essential to build up a team to handle the acquisition so that your existing business can continue uninterrupted during the deal. It also helps to operate with spare capacity so that you can transfer people during the initial stages. A key person should be driving the acquisition process forward, although one personalone cannot assume responsibility for a large deal. It is clearly vital to do thorough research when identifying potential targets - but do not be afraid to walk away from a deal if you become aware of serious difficulties with a company you are targeting.BTo decide on the value of any target business, you must first determine what contribution your acquisition can make to it. For example, you may be able to increase revenue through a more focused management team, or improve margins through greater purchasing power and lower costs. At VKT, we base our valuations on conservative assumptions - we also add in the risk element. This approach may be best, and it's worth remembering that with listed companies, shareholders tend to have higher risk/reward expectations.CDeveloping relationships with finance providers is a key part of the finance director's role. It is important to draw up a good business plan to ensure backing from lenders in the early stages of the acquisition. Your loan application needs to be supported by detailed profit and cashflow projections. Make sure you factor in sufficient finance to let the business develop over time, and allow for reinvestment. Here at VKT, we usually finance acquisitions with bank debt in the form of a 364-day loan, which can then be refinanced at a lower interest rate later.DIf an acquisition is large, it can take years for companies to integrate. At VICT, we monitor all acquisitions closely for at least two years, and the most important lesson I've learned is that a deal is only good if it is beneficial for both vendor and acquirer. Change causes confusion, so it needs to be handled carefully. Inorder to protect profits and grow the business, you need to minimise the impact of change and help the people affected feel comfortable about it. When this is done properly, it can really boost morale.BEC商务英语中级考试真题答案这篇文章是关于收购的一些建议。

1、经科出版社的BEC中级学生用书和配套磁带(这个大家都应该知道的，打死都要看的教材，也是市面上最权威的)2、经科出版社的同步辅导最好是买下来，你看课文的时候可以对照着看。

3、人民邮店出版社的历年真题(最好的真题书了，当练习做，一本厚厚的大概有四次真题可做)4、PASS BEC中高级口语手册(奉劝大家最好是买了，因为面试的时候你要背商务句型备用)5、新东方BEC中级词汇书(小小的，携带方便，包括了考试中所能遇到的99%的单词)6、考试手册和听力样碟(你报名的时候，人家会问你要不要，你花10块钱一定要把它买下来，全英文的，要句句斟酌，因为你没老师告诉你考试的时候注意什么，你必须要自己去看) 上面的书价格都不菲的，如果你觉得自己抗的住的话，再把经科版的配套自测题那本薄薄的给买下来当练习做，强烈建议练习册千万别买，浪费钱啊，那都是初中题目，填时态和语气的。

买好了书了，调整好心态，定个大概的计划，就开始复习吧。

先背单词，单词很多都和四六级重复的，所以单词不难背，难背的是意思，比如m inute这个单词，初中就学过是分钟的意思，但是商务用语中是指会议记录，诸如这样的词汇有很多。

还有就是背单词的时候看中文都不知道什么意思的词语，比如期货，离岸价格，全面质量管理等这样的专业术语，不要去管，你背就是了。

等你背熟了自己去网上查下大概知道个什么意思就行了。

那时候我自己还装模做样买本市场营销期刊去看啊看，补充点商务知识，现在觉得完全没必要的，BEC考查的是你在商务环境中运用英语的能力，而不是你的商务知识，这点一定要明确。

教材就是去看，貌似是十个单元吧，争取一个月看完，配合辅导书一起看，磁带一定要听，每个单元都有二个听力练习，一定要做的，考试考的就是那种形式的听力。

然后就是做真题，记得做的时候要掐准时间哈，做的慢腾腾不掌握时间没效率的。

另外就是口语，我看别人的心得都说要找搭档在一个月前练习好口语，那时候我心里也憋的慌，于是找了好多朋友打听有没有同道中人一起练口语。

新编剑桥商务英语中级学生用书 Unit 10BI Donald, your consultancy helps companies enter foreign markets. What kind of help are companies looking for when they come to KMP?D Well, companies usually have a specific market in mind and a pretty good idea as to which products they intend to export. BUt what they're not sure about is how to get the product into the target maket.I So what is the best way?D Well, there are many options, form franchises to wholly-owned subsidiaries. The higher the degree of ownership, the more control you have. However, ownership also means more investment and, therefore, more risk.I So what's the safest way of entering a market?D Well, if you want to keep financial risk to a minimum, you should think about a licensing arrangement or perhaps a franchise. That way you don't have any of the costs associated with setting up production facilities. And, of course, you retain control of the product, which means you avoid some of the conflicts involved in joint ventures.I But joint ventures are a very popular way of entering foreign markets.D Yes, they are, because they allow a company to share some of the costs and risk. And even more importantly, they provide essential local knowledge without the cost of having to acquire a company. But they're not risk-free.I So, what are the danger of joint ventures?D Well, in a typical joint venture the two partners pool their know-how and learn from each other as they work together. But, in fact, it's actually a learning race. One firm might learn much faster than the other and start taking all the decisions. It could eventually decide it has no more use for the arrangement and even terminate it.I So, if you wanted to keep control and avoid that, a wholly-owned subsidiary would be the best option, then?D It really depends on the target market. If, say, there's potentially a very high demand, then it would make sense to buy or set up a subsidiary and produce locally, because of economies of scale. Distance, of course, is another fator. Shipping to theother side of the world can be very expensive. That's why a lot of Japanese companies produce in Europe.I ANd what other factors can improve a company's chance of success?D Well, as I said, our clients usually know which products they want to export, but they often don't realize how much their product needs to be adapted. You see, some products require an understanding of local needs and an ability to use this knowledge in the product's design.I OK. So, let's say a company has successfully entered a market. How quickly should it look to expand?D Well, once again, it's finding the best way of minimizing risk while optimizing opportunity. However, under certain circumstances, a company is forced to expand in order to survive.I And when is this the case?D When, for example, you enter a market with a successful formula that's easy to copy - because yuu'll soon have a lot of local competitors offering the same products or services. Now, unless you're in a position to expand quickly enough to make economiesof scale possible, these local companies will soon undercut you and price you out of the market.I And how can a company prepare for this expansion?D Well, the key to expansion is not spreading your manageial and fiancial resurces too thinly. That's why it's crucial to develop a long-term strategy and make a thorough assessment of all the resources available for expansion. Otherwise, you won't be able to defend and profit from the market presence you've created新编剑桥商务英语中级学生用书 Unit 8BUnit 8b Business Travel1. Any regular business traveler will tell you how important this is if you want to feel ready to face a whole day of business meetings.Sometimes, you work straight through meal-times so it might be the only thing you’ll get until you step on the plane for you r flight home. And who wants to have to start looking for a burger bar at midnight?2: from the business traveler’s point of view, flexibility and choice are absolutely crucial. Businesses can’t depend on airlines offering a flight on a particular day or time of theirchoosing .i really do feel that getting to and from your destination at a time which suits you and fits in with your plans is essential. And one of the main reasons for choosing is airline.3.i just find it really annoying. After I’ve eaten, I just want to sit quietly, have a drink and read my newspaper .the last thing I want o listen to people scramming with laughter at some ridiculous comedy.4.on a short trip, it’s not so important. You’re not there long enough to have more than a drink and a quick look at the paper. But on a long trip, you really need to be able to stretch out, lie back and get some proper sleep.5.of course .i could get a cheaper seat, but that’s not the point. With a long day of meetings and negotiations ahead of me. I need a bit of comfort and looking after. And my company understands that. It’s also a good place for networking. And I’ve often got into conversation with the person next to me, who’s developed into a useful contact.新编剑桥商务英语中级学生用书 Unit 8AUnit 8A Business ExpensesListening 1Conversation 1David: David Hobbs.Roger: Hello, Mr Hobbs. This is Roger Hargreaves from Accounts. I'm just ringing about your expenses claim. There are a couple of things I need to check.David: OK. What do you need to know?Roger: Well, you put down that it was a business trip. But do you think you could be a bit more specific?David: Yes,sorry. It was actually a marketing conference. Roger: OK.And you stayed at the Cartlands Hotel. But you didn't put down how much it cost.David: Oh,sorry.It was ￡80. And that was for one night. Roger: I see. Now under 'Client Entertaining' you put ￡56.70 for a meal and drinks.But you are supposed to put down the name of anybody you entertain, you know.David: I'm sorry.I must have forgotten.Anyway, the client's name is Limbert.PaulLimbert.He's one of our Belgian suppliers.Roger: Could you spell his last name for me?David: Limbert? Yes,it's L-I-M-B-E-R-T.Roger: Right,thanks. Oh,and this amount for ￡9.00 under 'Other Expenses'.What exactly was that for?David: ￡9.00? Let me see. ￡9.00? Oh,yes. That was for a couple of faxes I had to send from the hotel.Conversation 2Alison: Alison Forbes.Roger: Hello,Alison. It's Roger Hargreaves from Accounts. Is Alan there,please?Alison: I'm afraid he isn't in today. Can I help at all? Roger: I don't think it so,no. It's about his expenses,you know,for the trip to Sweden.Alison: Can I give him a message?Roger: Yes, if you could. Could you tell him that something was missing? It was his hotel bill. And I need it quickly if he wants us to pay him this month.Alison: Actually, I think he was looking for it the other day. Roger: I hope he hasn't lost it . Well, look ,if he can't find it, he really needs to call me as soon as possible.Ailson: OK. I'll tell him .Roger: Thanks. Oh,and one other thing. The last time we paid him his expenses,he asked us to pay him in cash. Well, I'm afraid it caused all kinds of problems,and everyone started asking for cash payments. So we've decided that we really can't do that again. Alison: OK,I'll tell him know. Bye.Conversation 3Chris: Hello?Roger: Hello,Mr Evans?Chris: Speaking.Roger: This is Roger Hargreaves. I'm just ringing about your expenses for the Paris trip.Chris: Well,you do know I lost my case on that trip? So I'm afraid I can't give you any receipts or anything.Roger: That's not a problem.I just need to check a few details. Chris: OK. What do you need to know?Roger: Well,first of all,when was the trip exactly?Chris: Let me just check my dairy.Yes,it was the last weekend in June. The 25th and 26th.Roger: So one night.Right. And where did you stay?Chris: Hotel Continental. But I'm afraid I can't remember the price.But it's the same hotel I stayed at last time.In fact,it was even the same room.Roger: Fine.I can look that up.And what about travel? Did you fly or take the train?Chris: The train.Eurostar.But,again,I can't remember the price. Roger: That's OK.I can check it myself. Oh, and were there any other expenses?Chris: I can't think of anything. Oh,yes there was actually.I had to buy metro tickets to get around Paris.Roger: Metro tickets……that would be about ￡5,wouldn't it?Chris: That sounds about right.Roger: OK,Mr Evans,thanks very much.Listening 21. Good morning. This is a message for David Eastman. I got your note about my expenses form-about returning it toyou.Well,actually I did send it to you. The only problem is it went to the wrong department, and that's why you still haven't got it.Anyway,I'll bring it round first thing in the morning,OK? Oh,sorry,this is Alex Eddington,by the way.2. Hello,this is June Salisbury. You wanted to speak to me about my expenses claim for the Munich trip. Could we get together on Friday morning to talk about it?Perhaps at about 11,if that's all right? Just give my secretary a call.OK.Bye.3. This is Bob Richards here.Listen, I've just found another receipt for my Oslo trip last month.It's for quite a lot of photocopies I had done in a shop. I suppose it's too late for this month, but is it OK if I put this through on next month's expenses?Could you get back to me and let me know?OK.Bye.4. Hello,this is Patricia Graves from Sales. Look ,I'm ringing about my expenses again.The last time I called you , you said they'd be included in this month's pay. Well,I've checked with by bank and they're not . I can't keep chasing you about this and I'm getting pretty fed up waiting. I'll call by your office sometime tomorrow,and this time, I'd like a cheque.Goodbye.5. Hello,David. This is Simon. Look, about this morning,I'm afraid something urgent's come up and I have to rush off to London,so I won't be able to make it. I'm really sorry it's such short notice. I'll call you when I get back.OK?Speak to you soon.新编剑桥商务英语中级学生用书 Unit 7BUnit 7b Rights at Work1:I didn’t really feel I was abusing the system.i mean everybody does it.it was just a few small thing really ?a fax here, a few photocopies there.i felt it was justified.after all ,I did do a lot of unpaid overtime and I took work home with me.they seemed really pleased with my performance ,so I honestly didn’t think they’d mind.2:my boss didn’t mind if I arrived a couple of minutes late in the morning but if wanted to leave on time, well that was acomplet ely different story. Well, after six months, I’d just had enough of it. Working late every day of the week. So one day I told him straight :I’d only work the hours I’d agreed in my contract.3:I was having problem s because I just couldn’t seem to prioritize my work and organize my time .so I suppose it looked to my boss as if I couldn’t do the job. But it’s ridiculous really.I could do it. But I just couldn’t seem to keep up with the workload. And this was a place where results were everything. 4:I knew my turn would come soon. But I hated the whole idea of spending three hours in the car every day just getting to work and back .it was ok for some of the others .i mean, they lived nearer the new site. But if I’d had to work overtime. I’d never have got hom e before 9 o’clock. Well, in the end, I just couldn’t do it. And I wouldn’t do it. And that’s what I told them.5:I suppose they didn’t want to carry me any longer .i think people just get fed up with having to cover for me and take on all my work when I was away. But it seems a pretty poor show to sack someone for something that isn’t their fault. I mean, no one wants to be ill, do them?新编剑桥商务英语中级学生用书 Unit 7AUnit 7a :Health and SafetyN:ok.let me have a look at it.yes ,that looks nasty.so how did it happen?P:well,it’s stupid really.i was trying to fix the light in my office.N:but that’s a job for maintenance.P:I know.but I told them about it days ago and nothing happened. so I thought I’d try.N:well .you really must be more careful. There are very strict guidelines here about that kind of thing. And if you have an accident, the company doesn’t have to accept responsibility .you know?P:I know.but the light kept going on and off all day.it was driving me crazy.N:so that happened ?did you fall?P:well,I couldn’t reach the light.so I climbed onto my desk ,and then I lost my balance and fellN:and you banged your head?P:ouch!yes.i caught it on the edge of a filing cabinet.N:do you feel sick or dizzy?P:no,but It really is hurting a lot now.will I need any stitches,doyou think?N:no ,no ,it’s quite a small cut really.i ‘ll just clean and dress it .we needn’t bother about stitches.but i t is a nasty bump.though.are you taking any medication at the moment?P:noN:right.here are some painkillers.take two of these three times a day for the next two or three days.but you mustn’t drink alcohol while you’re taking them.P:okN:and pop in tomorr ow some time and I’ll have another look at it.P:thanks .see you tomorrow.新编剑桥商务英语中级学生用书 Unit4BUnit 4B Public RelationsListening 1J-so Eilish, maybe you could begin by telling us about your duties as the PR Manager.E-Well, my job is to plan and manage the public relations strategy for the Skoda brand in the UK. This means I'm responsible for dealing with the press, television and radio, as well ascommunications with the public and personnel in our UK dealerships.J-How would you describe the role of the PR Department within the company?E-Well, the primary role of PR is to create understanding with the public. My job involves talking and listening to both the press and the public, providing them with information from the heart of the organization. Our objective is to give an accurate picture of the company, its brands and what it believes in. We have to make sure that the public has a positive image of the company. J-So how does the role differ from that of the Marketing Department?E-Marketing has more to do with identifying customer needs and developing the right products to satisfy those needs, PR, on the other hand, is more concerned with establishing and maintaining goodwill and understanding between the company and its public. Marketing reaches the public through advertising, whereas we work more with the press and broadcast media.J-But how much control do you have over what the press says?E-None really. But that's what makes the way we deal with the press so important. Our job is to make sure that journalists always have a very clear understanding of what the company is trying to do .Maintaining good relationships with the press is a very important part of the job. In PR you have to build long-term relationships with journalists because you work with them on a regular basis and trust is absolutely essential.Listening 2J-When Skoda re-launched its brand here in 1995, it would be fair to say that the company had a genuine image problem. How big a challenge was this for the PR Department?E-Unfortunately, Skoda was misunderstood by the UK public at the time. There used to be a lot of boring old jokes about Skoda cars. But that was because of people’s misconceptions about the quality of central European engineering. The strange thing is that the reality was actually quite different.J-In what way?E-Well, central Europe had always been a centre of engineering excellence. However, from the start of the communist era in 1948it had to develop on its own without the benefit of outside influence and up-to-date technology.J-So how did you go about communicating this reality to the public? E-When we re-entered the UK marketplace with a new model, the Felicia, in 1995, we put a huge emphasis on advertising, everything from national advertising to point-of-sale material in the showrooms. This was repeated with the arrival of the Octavia in 1998. our overall aim was to communicate the quality of Skoda. J-And what role did the PR Department play?E-Well, regardless of how successful and effective advertising is, the public is always aware that the company has complete control over the message and content of the advert. However, when the public reads positive things in their favourite magazine or newspaper, it’s the journalist’s own comment and therefore much more powerful because it isn’t influenced by the organization. So, our job was to communicate the quality of Skoda to the motoring press.J-Having seen the very positive press the company now enjoys, you obviously managed to do that, but how?E-One of the first press events we arranged was a trip to see the manufacturing plant in the Czech Republic. We took almost 100 journalists with us to show them just how good the facility was. We organized a similar trip the following year to see the new Octavia plant, which is one of the most modern in the world. These trips really changed people’s attitudes.J-Well, you certainly won over the press. But what kind of feedback have you had from the public?E-Well, Skoda recently came top of a major consumer magazine’s annua l survey of car owners. It’s the biggest customer satisfaction survey of its kind in the UK, based on over 40000 car owners. The results of the survey made the evening news on national TV, so I guess the public has changed its mind about the quality of central European engineering. But the real indication of our success is the record growth in sales since 1995.J-The success you’ve had in dramatically changing the company’s image in the UK must give you a great deal of personal satisfaction.E-Yes, it does. I think I’m very lucky at Skoda. Working with a small team means a lot of personal responsibility. And that’sthe real enjoyment for me. Seeing my ideas having a clear effect on the forward direction of the brand. It’s down to me to sort out any problems, so when things go well, I really do feel I’m making an important contribution ot the success of the company. And that’s an incredibly satisfying feeling.新编剑桥商务英语中级学生用书 Unit4AUnit 4a. Brand power1. the thing is, when you buy a car, you’re spending a l ot of money so you want to get excited about what you’rebuying .reliability and after-sales service are all very important ,but they’re not exactly exciting ,are they? I want my car to say something about me. I want something which looks sporty and attrac ts attention. I don’t mind paying that bit extra for something that makes me look good.2 .a lot of my friends have got e-mail so I wanted to buy a computer,I just didn’t know much about them, and I found that all that information you get about performance and so on is tally confusing. And then I saw that advert on TV with those new computers .it went to a computer superstore .had a look at one and bought it straightway.3. I thought buying a mobile phone would be easy. But it wasn’t .you ask how much they cost and you get all this stuff about monthly service contracts and different tariffs at different times of day. It’s almost impossible to work out how much they actually cost! Anyway, I worked out that the best deal for me was a one-year all-inclusive pa ckage. So that’s what I bought.4. I used to think that one refrigerator was pretty much like any other. But then I saw this TV program about how much energy kitchen appliances use. Fridges are the worst, apparently. That’s because they’re on all the time so they’re really bad for the ozone layer-all those CFC gases or whatever they call them. So, I decided to get a fridge that doesn’t give off lots of harmful gases. And it’s cheaper to run as well.5. it’s not even a particularly well known make of video r ecorder but I had one of them before which I was really happy with. I didn’t have much money when I bought the first one so I just get the cheapest one I could find. But it was great. It lasted years and I never had any problems with it .so, of course, I decided to buy the same brand again. I mean, a friend of mine recently bought a really well-known make and it’s been back to the shop twice already.新编剑桥商务英语中级学生用书 Unit3B Cash FlowB:so,steve,how ‘s the cash flow situation ?any better?St:not really,no.the more we sell ,the less cash we seem to have. B:yes,I know.it’s called over-trading.you’re going to have to figure our a quicker way of turning those sales into cash. St:but now ,Barbara?that’s the question.B:well,did you think any more about offering early settlement discountSt:oh,yeah,we talked to most of our customers about it.they sounded quite interested.it seems that if we offered a1%dicount .about half our customers would pay in ten days. B:well,that would make a big difference to cash flow.St:but if we offer 2%,three quarters of our customers will pay within ten daysB:that’s great.so why don’t you do it?St:oh come on,Barbara.our margins are small enough already.i don’t see how we can afford to offer discounts.if we gave a 2%discount ,we’d lose thousands of dollars every year.B:do you know how much exactly?St:well ,on average monthly sales of $25,000,it’d cost us over four and a half thousand a year.B:what if you offered 1% and half your customers used it?St:well.that’d cost us about 1,500 a year.that’s a lot of money.barbara.B:but don’t forget your fianancing costs.steve.financing your cash flow gap means you’re paying the bank almos t $3000 a year in interests.i worked out that if you offered the1%discount ,you’d save almost a thousand on financing costs. St:so that you’re saying is the real cost of the discount would only be $500 more?B:that’s right.and your cashi flow for the mont h would increase by over $8000.and with the 2%discount ,you’d have an extra 16000 a month.St:wow.that much?we could really use that extra cash.steve. B:hmm.i still think 2% is too much.St:then why don’t we offer 1%?B:mmm Barbara?St:well,it’s not my decision.but if I were you steve.i’d really think very seriously about offering an early settlement discount. B:ok.ok .i get the point.if it really can make that big difference .we’ll give it a try.新编剑桥商务英语中级学生用书 Unit2AUnit 2A entertaining a clientListening 11. Fine, thanks .I’m glad you managed to find me somewhere so near the office. That makes things so much easier in the morning. But I have to say, the bed was so hard I didn’t get to sleep till two this morning.2. Pretty awful, actually .there was one delay after another and then I got stopped at customers .and apparently. My luggage is somewhere between here and Cape Town.3. Wonderful. I’m really enjoying it here and the people are so friendly .I’ll definitely come back for a holiday. But I’ll need a week at least next time.actually.I wouldn’t mind living here for a while.4. Well. I thought it was pretty good from our point of view, butI can see that some people might not be so happy .still; we got through quite a lot and made some progress. But I still think we’re a long way from a decision.Listening 2S1=Speaker 1 S2=Speaker 2S1 so. What did you think of the food?S2 ok.but it was a bit too heavy for me.acutally, given a choice, I’d have preferred a salad.S1 salad?S2 oh.yes.i don’t really eat meat.S1 what do you have at home? You’re not a vegetarian, are you? S2 well, I’m not. Bu t my wife is.S1 oh.really?S2 oh.yes.i haven’t had meat at home for years.S1 don’t you miss it?S2 sometimes .but then I go and have a secret steak.新编剑桥商务英语中级学生用书 Unit1BListening 1Call 1Hello Frida.This is Margaret Brock here. It’s 9.30 on Wednesday morning. I’m ringing about the half-year sales report. Could you send me a copy of your department’s figures, please? I’m in Helsinki until Friday. Thanks very much .bye.Call 2This is Frank Larsen from Scandinavian conference in Copenhagen. I’m ringing to tell you that this year’s Danishtelecommunications trade fair’s taking place in the week of November 22.if you’d like some complimentary tickets, pl ease let me know how many you’ll need. Please call me on 0045 33 346 766.thank you .byeCall 3Hi Frida .it Sue Mellor. How are you? I hope you’re not too busy at the moment. I wanted to talk to you about my visit next month. You know we’d talk about the 13th? Well, I ’m afraid it’s not going to work out because of deadlines here. I don’t suppose we could put it back a week or so, could we? Give me a ring and let me know. Thanks.Call 4Hi Frida .its Colin. I’m on my mobile because I’m traveling to a meeting with a client but I need to talk to you urgently so could you call me on 0486 772 444? It’s my mobile number. I need to talk to you about that contract we’re trying to get in Helsinki because the customer accepted our proposal and I need to know whether it’s all right if I just go ahead and sign the contracts or whether you want to get involved, as well. Could you get back to me ASAP? Thanks.Call 5Hello Frida.it’s Steve Montgomery here. I got your proposal for the product launch and I’ve finally manage d to get a look at it .it looks OK.but I think there could still be one or two minor problems with it. I think the time schedule looks a bit on the optimistic side, as well. I’ve got a couple of suggestions, which I’ll get off to you today. Let me know what you think, ok? Bye.Listening 2Conversation 1T =Tom F=FridaT Good afternoon. Scandinavian conference.F Good afternoon. Could I speak to Frank Larsen, please?T I’m afraid he’s not here today. Can I help you?F I’m ringing about the Danish Telecommun ications Trade Fair.Mr Larsen phoned to offer me some tickets and he asked me to let him know how many I’d need.T well. I can send you the tickets. That’s no problem. I’ll just need your name and address.F right. Its Fida Adersson from Sanderlin.the address is Torshamnsgatan.S-126 25 Stockholm.T so, that’s frida andersson at Torshamnsgatan. S-126 25 .ok.how many tickets do you need?F Three, please.T and which days would you like them for?F just for Tuesday 23 November, please.T and could I have the other names for the tickets?F I’m afraid I can only confirm two names at the moment. Kati Gersel and myself.T Could you please spell Gersel.please?F yes. That’s G-E-R-S-E-L.T right .I’ll put the tickets in the post day.F Thanks very much .bye.T thank you for calling .goodbye.Conversation 2R=Receptionist F=FridaR Good afternoon. Can I help you?F Good afternoon. Could I speak to Sue Mellor, please?R may I ask who’s calling?F its frida Andersson from head office.R one moment, please.i’ll put you thought.F hello?R hello?F I’m afraid she’s not in her office at the moment. Can I take a message?R yes. Could you tell her that I got her message and I’ve cancelled our meeting on the 13th.but I’m not available the following week, so I suggest meeting on 27 November.F ok.so, that’s frida andersson form head office. The meeting on the 13th is cancelled and you suggest meeting on 27 November instead.R that’s right. And could she call me to confirm the date?F ok.i’ll give the message and she’ll get back to you as soon as possible.R thanks you.F oh.does she have your number?R yes.she does.F ok.thanks for calling.R thanks. Bye.。

剑桥商务英语中级第三版修订版教师用书简介剑桥商务英语（Business English）是为对商务或工作有兴趣的学习者而设计的一套英语教材。

本文档是针对剑桥商务英语中级第三版修订版教师用书的介绍。

内容概述剑桥商务英语中级第三版修订版教师用书是与学生用书相配套的教辅材料。

本教师用书旨在辅助华人教师教授商务英语中级课程，提供详细的教学指导和教学资源。

本教师用书包含以下内容：1.教学大纲：提供课程的整体教学目标、教学大纲和教学进度安排，帮助教师规划课程。

2.课程说明：包括每个单元的学习目标、教学要点和教学建议，帮助教师准备教学材料和教学活动。

3.教学资源：提供丰富的教学资源，如听力材料、阅读材料、写作练习、口语练习等，以帮助学生练习商务英语的各项技能。

4.测试与评估：提供测试题目和评估标准，帮助教师评估学生的商务英语水平，设计适合的测试和考试。

优势剑桥商务英语中级第三版修订版教师用书有以下的优势：1.专业性：本教师用书是由经验丰富的商务英语教师和专业人士编写的，内容专业、准确。

通过使用本教师用书，教师可以更好地了解商务英语中级课程的教学要点和教学方法。

2.实用性：教师用书提供了大量的实用教学资源，如听力材料、阅读材料和写作练习等。

这些资源可以帮助学生提高商务交流能力，在实际工作中应用所学的商务英语知识。

3.灵活性：本教师用书提供了全面的教学指南和教学资源，但同时也可以根据教师的实际需求进行调整和修改。

教师可以根据学生的水平和兴趣，选择合适的教学内容和教学方法。

使用建议以下是使用剑桥商务英语中级第三版修订版教师用书的建议：1.物色合适的教材：根据学生的水平和需求，选用适合的教材和教学资源。

教师可以根据教材中的教学大纲和课程说明，设计合适的教学活动。

2.多样化的教学方法：通过多样化的教学方法，如小组讨论、角色扮演和案例分析等，激发学生的学习兴趣和积极性。

3.练习和反馈：提供足够的练习机会，帮助学生巩固所学的商务英语知识和技能。

Unit 1a Teamworktoiletries：n.化品厂、清、化用品公司major brands ：主品牌expatriate：n. 民，放弃本国国籍的人 [eks ?p?trieit]creative thinking：新思a survival course：生计技巧培程profile ：n. 介，小，概略，面，面像，廓，外形 [ ?pr ?ufail]simulation：n.模，模拟 [ ?simju ?lei ? ?n]go for profit：追求利 [ ?pr ? fit]behind schedule：度落伍于划stick to the schedule：格按划行Unit 1b Communicationexceed： v.超越，，（在数目、量上）突出、先 [ik ?si:d]over-estimate ：vt.高的估manageable：adj.便于管理 [ ?m?nid??bl]understate：vt.描淡写的，很有制的述或表达，少、少（数据等）[ ??nd??steit] seminar ：n.研会，会，研小[ ?seminɑ:]management：n. （企机关的）管理人，（企等的）管理、，（与人交往的）手段follow-up evaluation：后估 [i ?v?lju ?ei ? ?n]complimentary ticket：免送的票，待券 [ ?k? mpli ?ment?ri]Self-study and Exam practicehave everything to do with：与⋯关系亲密curriculum vitae：个人、履，称 CV[k ??rikjul ?m]human factor ：要素Unit 2a Entertainingcustomer satisfaction form：客意、状况卷表questionnaire ：n. 表，卷 [ ?kwesti ??n??]criterion ： n. （批、判断等的）准、准[krai ?ti ?ri ?n] →【pl. 】criteria atmosphere：n. 氛，大气，大气，空气attentiveness ：n. 殷勤、周祥value for money：n.物有所程度，合算，花得enhance：vt.提高，增添，加[in ?hɑ:ns]cater ： v. 供给食及服mezzanine： n.（尤指介于一与二之的）中楼corporate :a.社的，法人的[ ?k? :p ?rit] corporation : n. cooperate: vi.合作，配合，助[k ?u?? p?reit] cooperation reasonable prices：合理的价钱interior design：室内装饰[in ?ti ?ri ?]公司： n.合作group dining：体用餐catering requirement：餐要求tour groups：旅行corporate events：公司交际活wine tastings：品酒会steak ：n. 牛排 [steik]company presentations ：公司告会 [ ?prez ?n?tei ? ?n]business trip ：公旅行vegetarian ：n. 素食者 a. 素食者的，只有蔬菜的 [ ?ved?i ?t ? ?ri ?n]evolve ： v. 逐展或达成，演，演化[i ?v? lv]evolution: n.演，化，展 [?i:v ??lu: ? ?n]pride ourselves on/upon：⋯感觉傲to cater for：供给餐服，招待gently ： adv. 地，当心地strive ： vi.得⋯而努力斗，追求 [straiv]distinctive：adj. 独出心裁的 , 有特点的 [dis ?ti ?ktiv]memorable： adj.忘的，得念的，得的[ ?mem?r ?bl]Unit 2b Corporate hospitalitycorporate hospital：商招待，企交际tip ：n. 技巧，，忠告be in need of：需要social setting：交际合poor timing：不合事宜timing：n. 机trade fair ：洽会，商品交易会fair: n.市集teenage ：adj. 青少年的prospect ：n. 可能的、潜伏的客，情景，风景，远景，前程，有希望的候人[ ?pr ? spekt] hook：n. 子，吸引人趣或注意力的方式v. 住，挂住，吊住a fact-finding mission：状况，地观察 [ ?mi? ?n] n.使命，任，代表，使substantial：adj. 重要的，有影响的，固的，大量的，的，大概上的[s ?b?st?n ? ?l] fortune: n.好运，时机，机，命运，前程，，大的富[ ?f ? :t ??n] fortunately：adv. 好运的 [ ?f ? :t? ?nit]sociable ：adj.好交的，喜与人交往的，平和的[ ?s?u??bl]rugby ：n. （英式）橄球 [ ?r ?ɡbi]intimate：adj.密的，个人的，个人的（心里深的）；n.至交，好友[ ?intimit]vt. 表示，表示 [ ?intimeit] :He intimated his wishes with a slight nod of his head. purposeful ：adj. 有清楚目的，有明确目的，坚决的，定的chit-chat：n.（非正式）聊天，disposal ：n.弃，理，消除，摆列，部署[dis ?p?uz?l]→v. disposelie in⋯：（原由、趣、答案等）在于⋯stand around ：站着add up to ：等于，意味着，明，共达，whisper into his ear：在某人耳低声in terms of ：从⋯的角度来看，就⋯而言in due course：到必定的候 , 没多久in due time: 及地 , 适地 , 按地Self-study and Exam practicecontinental breakfast：欧式早饭 [ ?k? nti ?nent ?l]bilingual applicants：拥有双能力的申者 [bai ?li ? ɡw?l]end-of-year party：年聚会job advertisement ：招工广告marketing secretary：部秘. （Personal Assistant）：个人助理administrative support：行政管理上的支持secretarial skills：文秘技术up-to-date information technology：最新的信息技communications skills：交流能力，交技术science marketing assistant：科技助理an internal recruitment policy：内部招工政策 [ri ?kru:tm ?nt] n.征募新兵，充official working hours：正式的工作long-term employment：期聘用production manager：生理work overtime：加班take legal action against：⋯提出settle the dispute：解决 [dis?pju:t]. ，争，争端secretarial and administrative staff：文秘及行政人unforeseen circumstances：以料的状况meet agreed delivery dates：按定的日期准送place your order with：向⋯定outlet ： n. 代店，店，出口，出路，泄门路 [ ?autlet]legal advisers：法律established customers：老客（ a. 已定制的，已确立的）bring ⋯up：把⋯提出来give ⋯priority：先考，理某事 [prai ?? riti]a backlog of orders：的[ ?b?kl ?ɡ]（n.未之事）at one ’s disposal：由⋯自由支配on⋯basis ：在⋯基上look forward to sth.：期盼，期望value for money：物有所an overview of⋯：⋯的概括 [ ??uv?vju:] （n. ，概，概括）call in ：来，叫⋯来，来，找来 call by: <非正 >道postpone till/until⋯推到某个 [ ?p?ust ?p?un]Unit 2 Customersre-organise：n.改，改loan ：vt. 借出 n.行款[l ?un]forecast ： vt. n.，venture ： n. 目 v. 冒 . Nothing venture ,nothing have.不入虎穴焉得虎子。

《新编剑桥商务英语》（中级）教学大纲一、课程名称：《新编剑桥商务英语》（中级）Pass Cambridge BEC V antage二、课程编号：0000三、学分学时：4学分/ 64学时四、使用教材：《新编剑桥商务英语》（中级），经济科学出版社，2002Lan Wood, Paul Sanderson, Anne Williams, Catrin Lloyd-Jones, PassCambridge BEC Vantage, Economic Science Press, Summertown Publishing,2002五、课程属性：公共基础/选修课六、教学对象：本科生七、开课单位：外语教学部八、先修课程：大学英语1—4级九、教学目标：进一步提高和培养已学完大学英语四级和四级考试已达到425分以上学生的听、说、读、写的能力，提高语言理解和运用能力。

听力练习通过指导，培养学生能够寻找语境线索、分辨主次信息的能力。

通过完成各类活动使学生通过用语言进行交流解决问题，从而通过真实的交流交际提高口语表达能力。

通过阅读和写作练习，使学生掌握文体知识，把握语言的得体性，对诸如正式邀请信，商务函，商务分析，商务报告，备忘录，电子邮件等各种商务应用文体和结构特点进行了解。

《新编剑桥商务英语》（中级）为剑桥大学考试委员会和教育部考试中心推荐的BEC备考用书。

本课程的开设旨在提高学生的英语实际运用能力，尤其是培养在以后工作中从事商务活动的基本能力。

本课程内容涵盖对外商务活动的方方面面---市场营销、人力资源管理、企业管理、组织机构、证券投资、服务贸易、广告宣传、跨国经营、金融保险、电子商务、信息技术、办公文秘、酒店餐饮、全球化品牌等广泛的国际商务知识。

通过本课程的学习使学生熟悉广泛的商务和跨文化知识，以具备从事对外商务活动的基本能力。

大纲的各项要求可作为大学英语后续课程的英语教学安排、教学质量检查的依据。

本课程的开设主要是满足那些已经达到大学英语教学的基本要求，但又想在英语实际应用能力方面有所提高以适应以后工作需要的同学。

新编剑桥商务英语(bec)学生用书中级第3版全文共10篇示例，供读者参考篇1Hi there! Today I'm gonna tell you about the new Cambridge Business English Certificate (BEC) Student Book for Intermediate level 3rd edition. It's super cool and helpful for learning English for business.In this book, you'll learn lots of useful phrases and vocabulary for different situations in the business world. For example, how to give a presentation, how to negotiate a deal, or how to write a formal email. It's gonna make you feel like a real pro in no time!There are also lots of fun activities and exercises to help you practice your English skills. You can do role plays, group discussions, and even play games to test your knowledge. It's like learning while having fun!The best part is that this book is designed to help you pass the BEC exam with flying colors. It covers all the topics and skills you need to know, so you'll be well-prepared when the timecomes to take the test. Plus, there are practice exams and tips to help you ace it!So if you wanna improve your English for business and get that fancy certificate, the new Cambridge BEC Student Book is the way to go. Trust me, you won't regret it! Happy learning!篇2Title: My Adventures in Learning Business EnglishHi everyone! My name is Amy, and I want to tell you all about my exciting journey learning Business English with the new edition of the Cambridge Business English Certificate (BEC) Intermediate book.First of all, let me tell you a bit about what Business English is all about. It's a special kind of English that's used in workplaces and business settings. I think it's really cool to learn because it can help you communicate better with people from all around the world!In the BEC book, we learned all kinds of useful things like how to write professional emails, make phone calls, and hold meetings in English. There are also lots of vocabulary words related to business like "company, customer, and profit". It's likelearning a secret language that only people working in business know!One of my favorite parts of the book is the speaking exercises. We get to practice talking about different business topics with our classmates, and it's so much fun trying to sound like a real business person. Sometimes we even have pretend interviews where we have to talk about our work experience and skills – it's like acting in a play!Another cool thing about the book is that it has lots ofreal-life business situations that we can learn from. For example, there was a story about a company that had to deal with a difficult customer, and we had to figure out how to solve the problem. It's like being a detective and using our English skills to crack the case!Overall, learning Business English with the new BEC book has been a fantastic adventure. I feel more confident speaking English, and I know that I'll be ready to take on any business challenge that comes my way. I can't wait to keep learning and growing with my classmates – who knows what exciting opportunities await us in the business world!篇3Hello everyone! Today I want to talk about the new edition of the Cambridge Business English Certificate (BEC) textbook for intermediate students. It's super cool and I can't wait to tell you all about it!First of all, the new edition of the textbook is packed with more interesting and relevant topics for us to learn. There are lots of fun activities and exercises that help us practice our listening, speaking, reading, and writing skills. It's like playing games while learning English!The textbook also has a great new layout with colorful pictures and illustrations that make it more fun to read and study. It's like a comic book, but with English learning inside!What I love most about the new textbook is that it covers all aspects of business English, from writing emails to making presentations. We can learn how to communicate effectively in meetings, negotiate deals, and even talk about global business trends. It's like getting a crash course in business English!I also really like the new vocabulary and grammar sections in the textbook. They are easy to understand and remember, and they help me improve my English skills quickly. I can now impress my teachers and classmates with my knowledge of business English terms and phrases.Overall, I think the new edition of the Cambridge BEC textbook is awesome and I'm excited to continue using it to improve my English skills. I hope you guys will enjoy it as much as I do! Happy studying!篇4Hey guys, have you heard about the new Cambridge Business English Certificate (BEC) book for intermediate level? It's super cool and full of interesting stuff to help us learn English for business! Let me tell you all about it.First of all, the book is really easy to follow and understand. It's got lots of pictures and examples to help us learn new words and phrases. The topics are all about business, like meetings, negotiations, and presentations. This will really help us when we grow up and have jobs!The best part is that there are lots of fun exercises to do in the book. We can practice speaking, writing, listening, and reading in English. There are even some games and puzzles to help us remember what we learn. It's way better than just studying from a boring old textbook!And guess what? The book also comes with a CD so we can listen to native English speakers talking. This will help us improveour listening skills and understand different accents. Plus, there are practice tests at the end of each unit to see how much we've learned. It's like a little challenge for us!I can't wait to start using this book with my friends. We're going to have so much fun learning English for business together. Who knows, maybe we'll even become super successful entrepreneurs one day! I'm so excited to get started, are you guys ready too? Let's do this!篇5Hi guys! Today I want to talk about the new edition of the Cambridge Business English Certificate (BEC) textbook for intermediate level students.The new book is super cool because it has lots of fun and interesting activities to help you learn English for business. There are games, puzzles, and even role-plays that make studying English more fun and engaging.One of the best things about this book is that it covers all the important topics you need to know for business English, like meetings, negotiations, presentations, and emails. You'll learn how to communicate effectively in different business situations and improve your vocabulary and grammar at the same time.Another awesome thing about the new BEC textbook is that it comes with a CD-ROM full of audio and video materials to help you practice listening and speaking skills. You can listen to native speakers and imitate their pronunciation, which is super helpful for improving your English.Overall, I really love the new edition of the Cambridge Business English Certificate textbook for intermediate students. It's fun, interactive, and most importantly, it will help you become more confident in using English for business purposes. So, grab a copy of the book and start improving your business English skills today! Good luck!篇6Once upon a time, there was a student named Lily who wanted to learn Business English because she heard it could help her find a good job when she grew up. So she got a book called "Cambridge Business English Certificate (BEC) Student's Book Intermediate 3rd Edition" from the library and started studying.The book had lots of fun activities and exercises to help her learn. There were listening exercises where Lily had to listen to conversations between people in a business setting and answer questions about what they said. There were also readingpassages about different business topics like marketing, finance, and international trade.Lily's favorite part of the book was the speaking activities. She got to practice speaking English with her friends and classmates, pretending to be in a meeting or negotiating a deal. It was so much fun and it helped her feel more confident in her English speaking skills.As Lily worked her way through the book, she learned lots of new vocabulary and grammar rules that she could use in a business setting. She also practiced writing emails and reports, which she knew would be important skills to have in the future.After a few months of studying with the book, Lily felt more confident in her abilities to speak English in a business setting. She even decided to take the BEC exam to get a certificate to show future employers that she was fluent in Business English.Thanks to the "Cambridge Business English Certificate (BEC) Student's Book Intermediate 3rd Edition," Lily was well on her way to achieving her dream of finding a great job in the business world.篇7Hi guys, today I want to tell you about the new edition of the Cambridge Business English Certificate (BEC) textbook for intermediate students. It's super cool and has a lot of fun and useful stuff in it!First of all, the book is really colorful and full of pictures, which makes it easy to understand. The chapters are divided into different topics like meetings, negotiations, and telephoning, so you can learn all the important business English skills step by step.There are also lots of activities and exercises in the book to help you practice what you've learned. You can listen to dialogues, answer questions, and even role-play different business situations with your friends. It's like playing a game while learning English!One of the best things about this book is that it includes real-life business examples and case studies. You can read about successful companies and how they use English in their daily operations. It's really inspiring and makes you feel like you can do anything with your English skills!And don't forget about the online resources that come with the book. You can access extra practice exercises, quizzes, andeven videos to improve your listening skills. Plus, there are interactive games and activities to make learning even more fun!So, if you want to boost your English and get ready for a future career in business, check out the new edition of the Cambridge BEC textbook. It's the perfect way to learn English while having a great time!篇8Hello everyone, I'm so excited to tell you about the new edition of the Cambridge Business English Certificate (BEC) student book for intermediate level! It's super cool and I can't wait to share all the awesome stuff with you.First of all, let me introduce you to the new features in this edition. There are fun and interactive exercises to help you practice your English skills, like listening, speaking, reading, and writing. Plus, there are lots of real-life business scenarios to help you understand how to use English in the workplace. It's like a real adventure!One of my favorite parts of the new edition is the vocabulary section. It's full of cool words and phrases that you can use in meetings, presentations, and emails. You'll sound like aprofessional in no time! And don't worry, there are lots of practice activities to help you remember everything.Another cool thing about this book is the grammar section. It makes learning grammar fun and easy, with clear explanations and lots of examples. You'll be a grammar guru in no time!And last but not least, there are lots of tips and tricks to help you prepare for the exam. You'll learn how to manage your time, stay calm under pressure, and show off your English skills with confidence. It's like having a superpower!So, if you're ready to level up your English and become a business superstar, check out the new edition of the Cambridge BEC student book for intermediate level. It's awesome, it's fun, and it's perfect for you! Let's do this!篇9Hey guys, have you ever heard of the Cambridge Business English Certificate (BEC)? It's like a super cool test that shows your English skills for work. And guess what? I just got the newest edition of the intermediate level book!In this book, you'll learn all kinds of helpful stuff for doing business in English. Like how to write emails, make phone calls,and have meetings with people from all over the world. It's so important to be able to communicate well in English when you're working, right?One of the things I really like about this book is that it has lots of fun activities and games to help you practice your English. There are also tips and tricks for improving your speaking, listening, reading, and writing skills. It's like a fun English adventure!I also learned about different types of businesses and how they work. Did you know there are big companies called multinationals that do business in lots of countries? And there are also small businesses run by just a few people. It's really interesting to learn about all the different ways people do business.So if you want to level up your English and be a pro at doing business in English, you should totally check out the new edition of the Cambridge BEC book. It's awesome and super helpful. Let's rock our English skills together!篇10Hey guys, today let's talk about the Cambridge Business English Certificate (BEC) Intermediate 3rd Edition book! It's supercool and can help us learn lots of useful English for business. So let's dive in and explore what this book is all about!First of all, the BEC Intermediate 3rd Edition book is designed for students who already have a good grasp of English, but want to improve their skills specifically for business situations. It covers topics like meetings, negotiations, presentations, and writing business emails. By studying this book, we can become more confident and effective communicators in the workplace.One of the best things about this book is that it includes lots of practical exercises and examples that are relevant to real-life business scenarios. This helps us see how the English we learn in the book can be applied in the workplace. Plus, there are lots of quizzes and activities to test our understanding and help us remember what we've learned.Another cool feature of the BEC Intermediate 3rd Edition book is that it provides opportunities for us to practice our speaking skills through role-plays and group discussions. This can be a fun way to improve our fluency and confidence when speaking English in a business setting.In conclusion, the Cambridge Business English Certificate (BEC) Intermediate 3rd Edition book is a great resource forstudents who want to take their English language skills to the next level in a business context. With its practical exercises, relevant examples, and opportunities for speaking practice, it can help us become more proficient and successful communicators in the workplace. Let's study hard and make the most of this awesome book!。

bec中级教材
BEC中级的教材有很多，以下是一些常见的教材：
1. 《新编剑桥商务英语（BEC）中级》，由经济科学出版社出版，是剑桥商务英语证书中级考试官方指定教材。

该教材共有6册，包括学生用书、教师用书、练习册、听力CD、口试备考手册和词汇手册。

2. 《BEC中级全真模拟试题及详解》，由中国人民大学出版社出版，包含8套完整的BEC中级全真模拟试题以及试题详解，帮助考生熟悉考试形式，提高应试能力。

3. 《BEC中级考试宝典》，由电子工业出版社出版，是一本集BEC中级考试知识、考试技巧、考试经验和真题于一体的考试宝典。

此外，还有一些辅助教材和资料，如《BEC中级口语应试指南》、《BEC中级阅读理解精讲精练》等。

建议根据自身情况选择合适的教材和学习资料。

New Words and Expressions 《国际商务英语2》12级Ａ、Ｃ班《新编剑桥商务英语（中级）学生用书第二版》Unit 1aV ocabulary relating to Team /Teamworkteammate n. 队友teamplayer:善于与同伴配合的队员team game/team sport :成队比赛的运动项目(篮球、排球、足球等) team spirit: 合作精神, 团队精神an effective team / a high-performance unit 高效团队attach importance to team building 重视团队建设develop teamwork开拓团队协助nurture team dynamics 培养团队活力emphasize / promote team spirit强调、提倡团队精神project team项目研究小组/攻关队伍: 多是在特殊情况下组建的，抽取精英共同完成一个项目，项目完成后项目组解散，各回各处。

group decision making集体决策work towards a common objectiveto allocate rolesto contribute to…/ make a contribution to…be under pressure 有压力Reading 1 : notes & vocabularyCussons Polska and Uroda SA. -- Company name，“SA”, =Incacquire, acquisition: take over, buy, mergeWarsaw-based 总部位于华沙;-based: 总部位于toiletries (n.) [plural] things such as soap and toothpaste 日化用品regulation and control，管制take on responsibility 承担责任be accountable: be responsiblebring in management consultantexpatriate (n. / a.) a person living outside his own country; foreign managerial skillscreative thinking 创造性思维effective management style 有效的管理模式We wanted to throw new light on old problems，用新思路解决老问题put on，表演put on discosat a profit, 盈利，at a loss 亏损poles apartReading 2: vocabulary⏹profile n. 简介、概况⏹a survival course 生存技巧培训课程⏹complementary skills : 互补的，补充的⏹board game: 管理层竞赛游戏。

剑桥商务英语中级教学设计导言：剑桥商务英语中级教学是为那些有一定商务英语基础的学生设计的。

本教学设计旨在帮助学生提高他们的商务英语能力，使其能够在工作中更加自信和流利地沟通。

本文将介绍一个针对剑桥商务英语中级课程的教学设计。

一、教学目标：1.提高学生的商务英语听说能力，使其能够流利地参与商务会议和电话沟通。

2.培养学生的商务写作和阅读能力，使其能够撰写商务邮件和报告，并理解商务文本。

3.扩大学生的商务英语词汇，使其能够在商务场景中运用专业术语。

4.培养学生的跨文化沟通能力，使其能够理解和应对不同文化背景下的商务交流。

二、教学内容和方法：1.教学内容：(1)商务场景对话：通过模拟商务会议、电话沟通和面试等场景，让学生进行实际对话练习，提高他们的口语表达和听力理解能力。

(2)商务写作：教授商务邮件和报告的写作技巧，让学生通过实践撰写商务文档，增强他们的写作能力。

(3)商务阅读理解：提供商务文本，让学生进行阅读理解练习，加深对商务用语和句子结构的理解。

(4)商务词汇扩充：通过词汇练习和课堂讨论，扩大学生的商务英语词汇量，使其能够流利运用专业术语。

(5)跨文化沟通：通过案例分析和讨论，提高学生的跨文化沟通能力，使其能够应对不同文化背景下的商务交流。

2.教学方法：(1)交互式教学：鼓励学生积极参与课堂讨论和角色扮演，增强他们的口语表达能力和自信心。

(2)案例教学：通过真实的商务案例，让学生理解和应用商务知识，加深对商务实践的理解。

(3)小组合作学习：组织学生进行小组活动，让他们相互合作解决问题，提升他们的团队合作能力和问题解决能力。

(4)多媒体辅助教学：借助多媒体技术，提供丰富的听力材料和视觉资源，使学生更加直观地理解商务英语。

三、教学评估和反馈：1.教学评估：(1)口语表达能力评估：通过模拟商务场景对话和口头报告，评估学生的口语表达和听力理解能力。

(2)书面表达能力评估：通过商务写作作业和报告，评估学生的书面表达和阅读理解能力。

《剑桥商务英语（中级）》课程教学大纲
一、课程信息
通过本课程的学习，学生应具备以下儿方面的目标：
1.了解英语国家企业工作方式、公司利润、开拓业务、广告营销、工作场所、人才招聘、产品销售、职业发展、品牌推广、企业管理、商业道德和商业法律的知识。

2.在不同语境中，选择合适的文体，遵循商务习惯和国际惯例，使用恰当准确的语言进行商务交流。

3.掌握重要的应试技巧，通过剑桥商务英语证书考试。

4.掌握在真实工作环境中使用商务英语交流的能力。

5.树立正确的价值观，具有从事商务英语交流的愿望和兴趣，形成遵纪守法、诚信经营、锐意进取的理念。

课程目标对毕业要求的支撑关系表
三、教学内容与预期学习成效
四、成绩评定及考核方式
五、课程建议教材及主要参考资料
1.建议教材
John Hughes.《新编剑桥商务英语（中级）学生用书》（第三版）.北京：经济科学出版社，2010.7
2.主要参考资料
1）John Hughes.《新编剑桥商务英语（中级）教师用书》（第三版）.北京：经济科学出版社，2010.7.
2）剑桥大学外语考试部.《新版剑桥商务英语BEC中级真题集》.北京：商务印书馆, 2015.9
3）Ian Wood.《直通剑桥商务英语》.北京：清华大学出版社，2018.05。

BEC中级口语第一课时常用句型I am writing to you concerning…我写信给你是关于You can’t miss it.你一定找的到I can’t agree more. 我很赞同你It may have slipped your mind, but…你可能忘了，但是（确实有这么回事）You can always reach me at the number…打这个电话你总能找到我We would very much appreciate it if you could…如果你...我们会非常感谢I noted with interest your advertisement for…对于你们的广告我很感兴趣的是..Yes, that’s true, but on the other hand…是，这是对的，但是在另一方面（部分肯定）That’s exactly what I think.这正是我所想的Maybe, but don’t you think…?你不认为...（提出建议）You are wanted on the phone. 有你的电话As requested, we enclose for your attention…根据你们的要求，我方附上...同义词、近义词、相似词的辨析。

1) chairman主席，会长, president总裁，总统, CEO首席执行官，总裁, Managing Director总经理, General Manager总经理.2) dealer商人, merchant店主, trader, businessman, distributor经销商.3) deputy副总, vice-代理的, associate合伙人, assistant助理.4) discharge, unload, land 卸货5) discount折扣, reduction减少, rebate减少（税）, allowance津贴.第二课时ⅡPresentation ExamplePART 2: Mini-presentationA: WHAT IS IMPORTANT WHEN…?Selecting applicants for a job•Working experience•Personal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreignlanguages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or ‘can do’ spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.B: WHAT IS IMPORTANT WHEN…?Preparing for a job interview•Studying the job advertisement•Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer that you have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.第三课时ⅠConversationPART 1: Exchange personal informationThis part aims to prepare the candidate for phase 1 of the speaking test, which takes the form of an interview, with each candidate talking in turn to the examiner. This involves the candidate answering questions, responding to a comment or participating in an exchange or greeting.Activity 1:Asking each other’s name (including spelling), hometown, occupation, hobbiesFurther probing: describe your hometown (location, city, town, village) climate, population, etc.Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation.Further probing: asking each other about marital status/ with or without boy friend/girlfriend.Asking for opinion on married/single life, which is better?Further probing: asking each other about hobbies.第四课时ⅠTongue Twister1.Good cookies could be cooked by good cook if a good cook could cook good cookies.2.If you understand, say understand.If you don’t understand, say don’t understand.If you understand say you don’t understand.How can I understand you understand.Understand?3.Peter Pipe picked a peck of pickled peppers prepared by his parents and put them on a large paper plate. ⅡConversationⅢ Conversation TopicsAsking about personal views.1. Why do you study English?2. Why do you want to study business?3. What do you think of some modern methods of payment (credit cards, cheques, bank transfers 银行转账)?4.What role does the computer play in modern business? 5. What are some necessary steps for preparing a business trip overseas?6. Which kind of office would you prefer to work in, cellular or an open-plan office?格子间还是开放式7. What do you think of international trade?8. How to deal with customer enquires on the phone? 消费者打电话问讯9. Transportation: (What is your usual means of transportation? Compare the various means of transportation)10. Health and safety in the workplace (How to ensure a healthy working environment for employees? What are somehealth hazards in the office/factory shop? What safety measures should be adopted in the workplace?)11. How to keep a balance between growth and environment protection?12. Radio and TV (What are your favorite/TV programs? Why?)13. What kind of role does advertising play in promoting your products/services? Which form of advertising is mosteffective in your opinion?14. What are the required qualities of a modern manager?15. What do you know about flexible time? 弹性工作制第五课时第四讲Ⅰ Life EnglishTalking about money1．If you have money, you can easily make money.Money makes money. 钱生钱Money begets money.If you are in debt, you lose your self-respect. 自尊You lose your motivation. 动力Your debt continues to grow. 你负债及日俱增You start to worry.You need to borrow more money.You get even deeper in debt.2.Money comes.Money goes.But the memory is always there. 钱来钱去，留给你的只是记忆Money talks.Money rules.Money is power. 钱是万能的3.Money burns a hole in your pocket. 钱是留不住在口袋里的It goes out as fast as it comes in. 钱用的比来得快You’re a spendthrift. 你是个浪费钱的人Don’t squander your hard-earned money. 别挥霍你辛苦赚来的钱Put your savings in the bank. 把你的储蓄放在银行里savings account （注意＋s）Never live beyond your means. 不要入不敷出live within one’s means 量入而出Be a good consumer. 做个理智的消费者customer，clientBe a smart shopper.Be a clever buyer.ⅡPresentation TopicsTeam WorkWHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEWHAT IS IMPORTANT WHEN…?CHOOSING PEOPLE TO WORK IN TEAMS●V ARIETY OF EXPERIENCE●PERSONAL QUALITIESKey point: improve working efficiency. This plays a crucial role in the commercial practice in Western world.Explain the importance of team work:a.Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it willdefinitely improve the quality and efficiency of the work.b.If the participants worked together, it would be easy for them to come up with creative ideas. This is particularlyvaluable for a relatively complex work, for the people working in a team, if one of them gets stuck on a matter, others/the rest could chip in their ideas and get the problem sorted. But if you work on your own, for instance, you are the sole manager in the department.c.If people did not work as a team, everyone would have to wait for the decisions made by the manager and it wasnot easy to get people to take on responsibility for anything.d. A huge and complicated project is not possible to be completed/done by merely one person. For instance, 3Gorges project-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contractse.You will get bored quickly if you work on you own. But if you work in a team…f.Working in a team can increase personal awareness of abilities and complementary skills in colleague.How to improve teamwork:Common objective；General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experiencea.Variety of experience and a broad horizon would help to tackle urgent matters and establish his or her personalprestige. Well-experienced staff are capable of overcoming storms and crises.b.On coming across problematic issues, new or inexperienced staff usually will feel depressed and even start topanic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved quickly.c. A wide range of experiences are important to a team member, because you never know what kind of problemsmight suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out the problem with your knowledge which is based on your past experience.Personal qualities:a.The basis of the team work is mutual trust and friendly atmosphereb.Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.Project ManagementWHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEKey points: Team work, time pressure (keeping to the schedule)Team work: as explained in the teamwork sectionTime pressure:a. A well-designed schedule can clarify yourself to the project. You should ensure that you would be runningbefore the schedule rather than after it.b.Time is always of essence for a project.c.Failure to keep to the schedule will result in/cause late completion.te completion will lead to: civil litigation, injured party will become entitled to claim compensation/entitled tosue the brea ching company.e.When the project is being processed/in the course of carrying out the project, there will be a lot of commercialactivities involved. Such as investment banks advance cash; raw material supply, planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.CompetitionWHAT IS IMPORTANT WHEN…?DEALING WITH COMPETITION●PRICING POLICIES●ADVERTISING STRATEGIESWHAT IS IMORTANT WHEN…?SETTING PRICES FOR NEW PRODUCTS●PRODUCTION COSTS●COMPETIORS’ PRICESKey points:Pricing; Advertising; Production costs; Competitor’s price; Market ing; a wide range of services and productsPricing:a.(For a consumer): all consumers would like to go for higher quality and less expensive products. It is a commonsense.b.(For a manager): correct pricing policies can capture a large number of consumers in a short period of time.c.For a newly established company: correct pricing policies are particularly important for newly establishedbusinesses. The major task for them at the early stage is to draw the public attention and make their company and their brand known to the public. When a new product is put into market, there may be very few people knowing/who know about it…(e.g.Thai curry source)Competitors’ price:a.Once a new product is put into market, it will immediately face the competition from rivals. The price warsometimes can be incredibly fierce and crude.petitors’ price will mirror the consumers’ attitude about certain products and the satisfaction about theirprices.c.If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself inan unfavorable situation.d.Correct pricing policies could also defeat some competitors in a short period of time. For example: Safeway,Tesco price war against all small bread manufactures. In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their competitors’ offer. As a result of this, in 35 days time, most of their competitors went into liquidation.Advertising strategies: 广告策略a.The fundamental task for a company is to make its products and itself known to the public. There are many waysto achieve this, advertising is the most important one.b.Advertising through different media can cover nearly every corner in the world. The main channels are:-TV-Radio-Internet-Newspaper-Bill Board-Poster-Magazinec.The advantage/point of advertising is not only about propagandizing your company but also competingagainst/with your rivals. A company, through proper advertisements, can manage to introduce the advantages of their p roducts comparing to their rivals’, and therefore convince the consumers that their products would be the right choice. For instance, Car manufactures can put in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.第六课时第五讲ⅠLife EnglishTalking about time1.How are we doing for time?Do we have time for that?How much time do we have left?Are we on schedule?Do we have time?Are we making good time?2.Times flies by too quickly.Time passes by too swiftly.Time waits for no man.Enjoy life while you’re still young.Don’t miss any opportunity.Don’t pass up any good chances.3.Time is important.Time is valuable.Time is precious.Do as much as you can every day.Take every opportunity and chance given to you.Don’t waste any time.ⅡPresentation TopicsMotivating staffWHAT IS IMPORTANT WHEN…?MOTIV ATING STAFF●FINANCIAL BENEFITS●CAREER DEVELOPMENT OPPORTUNITIESWHAT IS IMPORTANT WHEN…?INTRODUCING A REW ARD SYSTEM FOR STAFF●PURPOSE OF THE REW ARD SYSTEM●TYPES OF REW ARD OFFEREDWHAT IS IMPORTANT WHEN…?AIMING TO REDUCE STAFF TURNOVER●FINANCIAL INCENTIVES●CAREER STRUCTUREKey points: Financial benefits; Career development/structure; reduce staff turnoverFinancial Benefits:a.Managers, company owners and supervisors have always been frustrated and bewildered by employees withlittle or no motivation.b.Staff always want reward for their contribution to the company and what they are worth. Such factors are justlike market forces. The fundamental reason of looking for a job is to get pay. Staff do the job what they are paid for. However, quite often, the staff work overtime under their managers’ demand. If the company fails to give proper financial benefits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work.c.Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse theirenthusiasm; otherwise they would feel being ignored.d.The job that the staff are doing is not always interesting, or the working environment may not be pleasant, ortheir colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefits can normally distract staff from their dissatisfaction with….Career development/structure:a.Job-hunting is always a two-way process. On one hand, the employees look for their ideal jobs, on the otherhand the employer, at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars and training/career development opportunities.b.Good educational background is not the only element that the future employers will take into account when theylook for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees. When the HR managers only have 30 seconds to go through each applicant’s CV, the sector that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions.c.Nowadays, very few people would like to go for that kind of job-for-life posts. They all wish to have their jobsbetter and better. If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting.d.So in the two-way job-seeking process, while the employer is choosing its favorite people, the wise futureemployee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market.ⅢBusiness Dialogu e1) Negotiating a Job OfferEmployer: would you consider an offer of $56,000 per year?Ms. Wilson: What kind of benefits are talking about?Employer: Our standard package includes health insurance, two weeks vacation and a company car.Ms. Wilson: Are these things negotiable?Employer: Uh…not normally. What do you have in mind ?Ms. Wilson: Vacation time is important to me. I would be willing to give up these other items in order to receive more vacation days.Employer: What an interesting idea, Ms. Wilson. Would you also be willing to accept a cut in initial salary?Ms. Wilson: possibly. What do you have in mind ?2) Employee Pay RaiseBoss: You have done an excellent job this year and we are pleased with the results.Employee: I am glad that you have been happy with my performance.Boss: As a result of your performance, we happy to offer you the position of manager.Employee: Does this title come with an increase in salary?Boss: Yes, it does.Employee: Can you give me the specifics?Boss: Your monthly gross salary will increase by $500.Employee: That sounds fair.3）Asking for a RaiseMr. White: So, tell me: what makes you think we should give you a raise?Miss Small: I’ve got several good reasons. I’ve been here several years, my work has proven to be good, and I’ve noticed that people in comparable job s get paid more than I do.Mr. White: Salaries are confidential; how do you know how much money these “other people” make?Miss Small: Well, I’ve noticed all the new cars around here, for one thing.Mr. White: Those are company cars provided to the sales staff for their business trips. Also, some employees receive sales commissions. So good salesmen will naturally earn more.Miss Small: That’s understandable. Well, rather than comparing my salary with someone else’s, perhaps we could talk about my job performance. Surely you’ve noticed the extra hours I’ve put in recently? If I werebeing paid an hourly wage, with the standard time – and – a – half for overtime, I’d be earning muchmore.剑桥商务英语BEC中级口语讲义Mr. White: I see you point. However, it might be hard to get a raise approved. Profits were down last quarter, and the whole company is tightening its belt, so anything that affects the annual budget is hard to getapproved. But I’ll tell you what I’ll do. I’ll give you a one – time bonus for your recent hard work. AndI’ll try to arrange some sort of compensation for any future overtime.Miss Small: That would be very good of you, Mr. White.4）Asking for a RaiseMartin: Mr. Smith, I have been doing some industry research and was shocked to learn that the average salary for a position that is similar to mine pays, on average $2,000 more per year than I am currently making.Mr. Smith: What are you basing this information on?Martin: First and secondary research. I hope that you can address this concern immediately as I find it very disturbing.Mr. Smith: Yes, I will. We are very happy with performance and want to continue our good working relationship.Martin: I wish the same. As such, I hope you will seriously consider a pay increase.Mr. Smith: Let me take this up with the Director and get back to you immediately.ⅣConversation Notes注意：1．考试中不要说“Pardon?”2．Never say “sorry” in examination!3．没听清可用以下说法I don’t quite understand you. Would you explain it a little bit for me?I am not sure what you are getting at. Would you express it in another way?第七课时第六讲ⅠLife Englisheating1．I am hungry.I’m hungry as hell.I’m hungry as a wolf.I’m starving.I’m starved.I feel like I’m starving to death.My stomach is empty.My stomach is growling.I could eat like a horse.2.I’m really hungry.I’m feeling weaker by the moment.I need to eat something nutritious.3.Let’s eat.Let’s dig in.Let’s pig out.Let’s mounch out.Let’s chow down.Let’s indulge ourselves.4.It’s delicious.It tastes great.It’s out of this world.This meal is fit for a king.This meal was made in heaven.I couldn’t ask for a better meal.5.I’m full.I’m stuffed.I can’t eat another bite.I ate too much.I need to take a rest.I need to take it easy.Invite sb. to dinner1.It’s on me.It’s my treat.Be my guest.Let me pay the bill.Let me foot the bill.Let me pick up the check.2.Pick your position.Select what you like.Choose whatever you wish.It’s your choice.It doesn’t really matter to me.I don’t have any preference.3.Can I get you something?Do you need anything?What would you like?Are you hungry now, or would you like to eat later?I’d like to invite you out to dinner.Do you have any preference?4.I’m easy to satisfy.I’m easy to please.I have simple tastes.I don’t need any fancy food.I don’t need anything special.McDonald’s would do me fine, if it’s OK with you.5.What do you recommend?What do you suggest?What do you think is best?What’s good today?What’s your most popular dish?What’s this place famous for?ⅡPresentation TopicsBusiness PremisesWHAT IS IMPORTANT WHEN…?RELOCATION A BUSINESS●LOCAL WORKFORCE A V AILABLE●LOCATION OF SITEWHAT IS IMPORTANT WHEN…?CHOOSING RETAIL PREMISES TO RENT●LOCATION●LENGTH OF CONTRACTKey points: location of the premises; local workforce; rent a premises Local workforce:剑桥商务英语BEC中级口语讲义a.Might technology support and skilful workforce are the two crucial elements leading a modern enterprises tosuccess. So when locating a business, the management people in the business got to consider local workforce.b.Skilful workers are just like the hands of a business, they are the direct creators of company’s profits.c.The diversity of the workforce’s skills will diversify the quality of the products. (Swiss watch, V olkswagen c ars)d.Skilful workforce is particularly important to hi-tech oriented companies. The hi-tech products require thecompany to maintain a strong research and development team, which are normally the more valuable assets of the company.e.When locating a business, the managers need to consider whether the local workforce is capable of producingsuch a strong R&D team.f.Moreover, cheap local force will certainly reduce the production costs. (Consider why many foreign companieschoose China as their manufacturing base)Location of the business site:Consider the following issues:a.Whether it is convenient and easy for raw material supply and transporting out the products.b.Whether it is easy to get access to the electricity, water, gas and other supporting energy supplies.c.Whether it is convenient for most of staff to go to workd.The property price theree.Environmental issuesf.Planning permissiong.Tax liabilitiesThe length of the contract:a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause.MarketingWHAT IS IMPORTANT WHEN…?AIMING TO REACH NEW MARKETS●MARKET RESEARCH●ADVERTISINGWHAT IS IMPORTANT WHEN…?ADVERTISING A NEW PRODUCT●TARGET MARKETS●CHOICE OF MEDIAMarket research:a.Marketing is the performance of business activities that direct the flow of goods and services from producer toconsumer or user.b.Marketing research is always the first step before the company gets into the market.c.The fundamental goal of marketing is the satisfaction of consumer needs. No organization can survive for longwithout meeting consumer needs. People will simply not purchase a product or service that they do not need.d.Thus, any organization, if it is to be successful, must proceed from the goal of customer satisfaction and adjustits programs to deliver an offering meeting consumers’ needs.剑桥商务英语BEC中级口语讲义e. E.g. foreign medium and high range car manufacturers did not attempt to enter into the Chinese market untilrecent years, because following market researches, they discovered that Chinese consumers, in general, could not afford to buy and maintain expensive cars. …f. E.g. Pizza, Pasta…g.Talking about Market Research✧The company has done a lot of market research for the product.✧Can you tell me how a company starts selling a new product?✧Do you often carry out/conduct market research?✧What’s objective of market research?✧One of the purpose of market research is to find out whether there’s a market for the product.✧We did a detailed market analysis.✧Market research is actually an analysis of a specific market for a particular product.✧We have to run the market test for two months.✧We have a wide product range.✧The stock market is uncertain at the moment because interest rates are falling.Advertising:a.Advertising is the most useful way to propagandize a company’s products and make them known to the public.Advertising is also the way to get the products orientated. (E.g. whether the products are for female/male market,h igh earning people or low earning people. Sports shoes… perfume)b.When advertising a new product, it is essential to consider the target markets. Consumers’ needs in the targetmarket.c.Choice of media: see Advertising Strategies.ⅢBusiness Dialogue1) Market PotentialAndy: Thank you for your interest in representing our product.Janet: I have heard many excellent things about your company and have experienced first –hand the capabilities of your computers.Andy: What are your initial thoughts of our computers in China? Is there a market?Janet: I am very optimistic about the market opportunities in China.Andy: We agree. Based on our initial market research the findings are very positive.Janet: I am not surprised. Having been a player in the computer industry in China for the last decade, I have witnessed firsthand its Phenomenal growth.2) Target MarketMichael: Our target market is large corporations and government agencies. They have the most need for our computers.Ann: I have extensive government contacts and rich experience working for Fortune 500 companies.。

新编剑桥商务英语中级学生用书Unit 3AUnit 3a :ordering goodsA:Pronto,zanetti K:hello,antonellaA :yes K:hello?it’s korinna Kramer from otto in hamburg.A:oh,hi korinna.how are you?K:fine,thanks .i’m ringing about the skirts for the summer catalogue.A:oh yes.the cristi and faci skirts.did you speak to MR Hubner?K:yes,I did.we definitely want only the standard length only.rightA:ok.so that’s crist and faci in standard length only.rihgt.K: and have you spoken to the vendors about quantity yet?A:no,no t yet.i thought I’d wait until we knew what was happening about the lengths.K:do you think you could speak to them soon,though?we don’t have much time left before the deadline. A:no problem .i’ll call them this morning.and is it still only 400 pieces of e ach?K:yes,that’s right.A:OK.I’ll fax you as soon as I’ve spoken to them .K:that’s great.antonella.thanks for your help.A:that’s ok.i’ll speak to you later.K:great.i’ll expect your call then.bye.新编剑桥商务英语高级学生用书Unit 3BSo, what's it like actually doing business with the Chinese? Well, it's difficult to describe because in China there's still no commonly shared perception of what's reasonable or normal in international business, so standards and expectations vary widely from place to place. That's why, when you're doing business in China, it's imperative that you do extensive preparatory work. This means finding out about the particular company, industry, city or region where you're doing business and not just about the country as a whole. One of the first things to remember is that the Chinese find it most discourteous if you are late for meetings. It may be, of course, that your first meeting will be in your hotel, but if not, then allow plenty of time for the journey as in most Chinese cities the congestion is every bit as bad as in London. A good tip is to take a business card with the company's address written in Chinese to show the taxi driver. When you get there, you will be greeted by your host, usually a senior manager, and probably some of his or her staff. The visitors will then be ushered into the meeting room.The leader of your group will be expected to enter first and will generally be offered a seat beside the most senior Chinese person present. This person will usually chair the meeting and act as host and have a translator at his or her side. To begin with, all those present will swap business cards, in itself a very important ceremony, and there will be a short period of small talk. The host will then officially start proceedings with a 'brief introduction' to the Chinese enterprise and its activities. The host may then invite the visiting team to speak. Now at this point it's appropriate for the UK side to begin to make its case.Don't forget to warn your host beforehand if you wish to include any audio-visual aids during this presentation. It's also extremely important that your team should be able to answer any questions on any aspect of your business proposal, your own company and your international competitors.Following the meeting, the Chinese enterprise will probably arrange a special dinner for the UK guests. Small talk over dinner is essential for relationship-building. For most Chinese, the family counts above all else. It remains the dominant social and political unit in Chinese society so Chinese people will usually be very pleased to be asked about their children and their hopes for their children's future. In social relationships Chinese people almost always seek to preserve harmony and face. Hosts believe it is their duty to offer their visitors hospitality, even though the visitors themselves may much prefer a day off after intense negotiations. It's very common, for instance, for the host enterprise to organize sightseeing trips for its guests and it would, of course, be a discourtesy not to accept these invitations.新编剑桥商务英语高级学生用书Unit4AI = Interviewer J = Jan DunnI So Jan, why did BA decide to move to Waterside?J Well, we had a lot of people scattered about in a lot of different buildings. British Airways has been around a long time so we've inherited a lot of old offices and buildings. Leases were running out on a lot of key buildings on the Heathrow site and we decided that rather than try to renew them, it would make more sense for us financially to build a new building on this site. So although it was a ￡200m project, it was, in fact, a cost-effective move for BA.I But why such a radically different building? What was the main objective?J Well, we knew from opinion surveys that our work environment needed improving. When designing the building, we very much wanted to realise a vision which was team-based and spaced, one that involved bringing people together in an open working environment. We now have an excellent facility where people can meet and work anywhere in the building. And by centralizing our information and data, we can now work together much more effectively than before. We also looked at informality and ways of reducing hierarchy.I Such as?J Physically, we used to have a very hierarchical set-up. PAs, for example, used to sit right outside the manager's office and we questioned whether that kind of system really helped the way we worked. We also looked at things like the size and purpose of office space. And we made small changes like not allocating executive parking.I So, how is the building laid out?J Right, the building itself was designed around a village structure. What we've got is a central street with six houses coming off it. It's designed so residents, that's the people who work here, park in a secure area beneath the building and then come up through the street. This means they have to walk through the street to get to their place of work, wherever that might be that day. And the idea there wasvery much, and it does work, that we would all be very visible and we would stop and talk or bump into each other at the shop or the bank. So, again, everyone, whatever their level, comes through the building the same way.I So, if someone can be working anywhere in the building, how do you find them?J It's very simple. All the phones in the building are dumb terminals. So, wherever I am in the building, I can log into the system as 95001, which activates that particular terminal and directs all my calls to it. So I'm always 95001, whether I'm in the building or even at home. We also have voice mail and an electronic diary system just in case people are unavailable. And obviously there are maps in the street and information points as well.I Going back to the street for a moment, I noticed there are lots of high street facilities. What was the thinking behind that?J Well, it's very clear that people need to do things like pop to the bank or pick up shopping or whatever. Normally if you want to do those things, you're going to have to dash out at lunchtime or after work. So what we've done is identify what people need to do and we've just made them available on site. It's a convenience thing, that's all.I Oh right. Yes, that's handy. Now I believe you've also looked at changing the meetings culture.J Yes, we're encouraging people on the classics really: making sure you need to meeting and that you're inviting the right people. I suppose we're suggesting that we wouldn't expect a useful meeting to be bigger than say 20 people. But we've got a lot of flexibility. I can choose a location suited to the type of meeting I want to run. There's everything from the cafes and informal meeting rooms right up to the theatre, which seats 400 people.I So what difference has Waterside made to your typical day?J Right, well, first thing in the morning I have a choice of whether I come into Waterside or not because I've got a laptop and access to the computer network from home or from other sites. So what I've tended to do is try and book meetings all on the same day if I can as it cuts down my travelling time basically. And if I do come into Waterside, I've just got more options. I really feel I get things done quicker and more effectively and that I'm making better use of my time.新编剑桥商务英语高级学生用书Unit4BWell, it's already made a huge impact and by the time the project's fully implemented, we'll have networked over 300,000 employees and suppliers - they'll all the able to communicate through e-mail. And it's this interconnectivity, it's changing everything about they way we work. I mean, last year around 15 per cent of our in-service staff development was carried out through Web-based distance learning using the company intranet. And we reckon that for every 1,000 days of classroom-based teaching that's supplied by distance learning, it generates about $500,000 in efficiency gains. And this year we'll be delivering up to 30 per cent of our courses by distance learning. So we'll be looking at savings of over $100 million.We're one of the largest insurance organizations in Canada, offering a wide range of financial products. We rely on a system of independent agents to distribute our products so it's really important to maintain a close relationship with them. This used to be done over the telephone but that was all very time-consuming for our employees and meant we could only supply agents with information during office hours. Now we have the extranet, which means that all our representatives can keep in touch around the clock and get the latest information about offerings. They can also request back-up articles and information such as telemarketing scripts and advertisements. And of course, we'll be introducing more and more new product lines so it's essential that our agents get the back-up they need.We're one of the Netherlands' leading banks with 1,300 branches here and abroad. We deal with both businesses and consumers but our primary focus is small and medium-sized businesses - SMBs as we call them. As part of our offering to SMBs, we recently launched a Web-based euro project which provides free briefings to both customers and staff about the new European currency. Since the issues surrounding the euro will constantly be changing, people will need regular updating. By providing up-to-the-minute bulletins, we're establishing ourselves as a major player in the Eurozone countries. This, in turn, is enhancing our clients' perceptions of us and strengthening our customer base.Well, we are one of France's most prestigious bicycle manufacturers, selling mainly to professionals and people with a real passion for cycling as a sport. The best bit about our new website is that it lets customers actually design their own personalized cyber cycle. All they have to do is choose a basic model and then decide what frame, wheels, pedals, colour and so on they want. They pay on-line by credit card and the bike is then delivered to their nearest dealer within 14 days. It's as simple as that. Our business was initially aimed at mostly French customers but with the new way of using the Internet, we have been able to create an international presence at a fraction of what it would have cost to advertise outside the domestic market.After recent restructuring we felt we needed to change the company culture to reflect our leaner structure. Processes that used to be highly bureaucratized needed to be simplified. One area we really had to tackle was procurement. After filling in massive amounts of paperwork, getting requisite signatures and then faxing orders off, our employees sometimes had to wait over a month for things like office material and PCs to get here. A real advantage with the new system is there's less margin for error because if the form isn't filled in correctly, then the system says so immediately. So less time'll be wasted on sorting out problems. By the end of the year we'll have reduced our paper invoices from five million to zero.新编剑桥商务英语中级学生用书Unit 5A relocationA:Amanda ramone speaking . B:hi ,Amanda .it’A:hi,bob.did you get my report about ERS.B:Yeah,no peroblem.now,you said you were contacting another company?A:yeah,I spoke to one this morning,worldwide relocation.and they look good.B:and how well do they meet our needs?do they stand up to ERS?A:they’re both pretty similar.like ERS,they have a house search service….B:and do they hhandle all the paperwork?visas,work permits…..?A:yeah,no problem there.B:ok ,fine .now that about transport ?you know ,removal ,shipping …?A:let me just……..oh right .here it is .no,this is something worldwide don’t offer.B:whereas ERS do.mmm,how do you feel about that ,Amanda?A:I don’t know.but I don’t see this as a majior problem.i think it’s something you can handle from the seattle end.B:ok ,and what else?how about finding schools ?B:yeah,they have a school search service .and another interesting thing is that they run orientation and cultural integration programmes.A:muum,sounds interesting .Amanda.so what’s your feeling on this?B:well ,neither company meets all our key needs,but there’s no-one else in the picture.A:andi nterms of cost?B:it terms of cost ,ERS are offering the best deal.however,cost isn’t a major issue here.A:you know,it worrier me that ERS offer no partner employment assistance .how about worldwide?B:yes,and very successfully.the guy I spoke to said that they can normally arrange employment for the partner within three months.and as most of our people have wives or husbands…A:yeah,that’s the main problem for me with ERSB:For me too.A:ok,Amanda.well .you’re closest to this .what’s your view?新编剑桥商务英语中级学生用书Unit 5B new premisesG:PLP immobilier.bonjour?J:hello ,Gerald?it’s jim flowers here.G:hello,jim.nice to hear from you .what can I do for you ?J:listen,Gerald.i’m just on my way to have a look at that office site you mentioned the other day.G:oh,yeah?J:the thing is,I know the street name,but I can’t remember where it is exactly.do you think you could give me directions?G:yes,of course .where are you now?J:well,I’ve just parked the car and I’m in rue de tournelles just outside a supermarket.G:rue de tournelles?oh,yes ,I know,now let me see.ok ,right .now if you look right ,you’ll see a bank on the corner.it’s called BNP.J:OK,YES,YES I can see that .G: right.well.walk to the bank, to the corner, and that’s rue de Balzac. you turn left there and cros s over to the other side of the street.J:right .G: then take the first road on the right. That’s rue de paradis.oh, and you’ll see a big café on that corner. Keep going along that street until you come to a theater. I think you’ll cross over two or three other streets on the way, but just keep straight on till you reach the theatre.J:right .ok,so ,I take the first right and just keep going straight on until the theatre.G:that’s right .now just before the theatre.on the left ,is a small street.you go dow n there ,and about halfway along is a kind of square,with a statue in the middle.J:right.G:and it’s on the right.it’s a big,white modern building.you can’t miss it.J:thanks .gerald.speak to you soon.G:bye.jim.oh ,and let me know what do you think of it.J:will do.新编剑桥商务英语中级学生用书Unit 6A reporting resultsso, let’s have a look at how the markets are doing with jennyThanks, tony.well.we’ll begin with budgens, the supermarket chain. They ‘re reported their results today. For the six months, pre-tax profits rose sharply by 9.8 %, which brought the final figure for the year to just over 6.3 m. that’s up from just over 5.8 m last year. The dividend is up. If you’re one of their shareholders, you can expect half a penny per share.bugdgens has got 163 stores and three now actually sell petrol, so they do seem to be expanding. They’ve also just spent half a million pounds on buying something called Teleshop services, which specializes in developing computer-based home shopping. However, the business is only operating at break0even and isn’t expected to do much more this year, it has to be said.Now, let’s take a look, shall we, at how budgens ‘ share price has done over the last 12 months .as you can see, it’s been pretty volatile. After steady progress throu ghout the first half of the year, it really shot up at the end of the summer, when everyone thought there’d be a takeover. At the height of the rumours, in September, you can see that shares peaked at just over 80 pence. The takeover didn’t happen.though, and the price collapsed .by mid-October it had fallen as far as the 55 pence mark .the shares recovered slowly to 65 pence by November, but then they went into steady decline again for the next two months, down once again to the 55 pence mark. However, news of good trading results has meant that shares have improved again this year. And it has to be said; the share price is marginally up on last February .so shareholders are in profit over the 12-month period. And if we look at the budgens shares today, the y’re up slightly by 1.3 pence at 67 and a half.新编剑桥商务英语中级学生用书Unit 6B Environmental reportGood morning. Today we’re going to look at ICI’s environmental programmes and environmental performance since 1990. I’d like to begin with some background to ICI’s environmental projects.Then we’ll go on to look at our Challenge 2000 project. And finally, we’ll turn to the results of these programs.Now the story really began in the 1980s when people started becoming more concerned about environment issues. The first ICI environmental project was a result of the realization that, as a major player in the chemicals industry. ICI would had to address these growing public concerns. So, in 1900 we presented our shareholders with a program to reduce the environmental impact of our worldwide activities. Many of the steps we took back then have since become government legislation. The project included some very ambitious targets for im proving the company’s environmental performance. We realised that these goals demanded significant investment, so we committed the largest share of our annual £500 million Safety, Health and Environment budget to the project. Since 1990 we’ve spent about 200 million each year on environmental improvements. As things developed, we soon realised that there were no cheap options or quick fixes. Therefore, we began directing this biggest improvements. And then, in 1995, we assessed our performance and set ourselves equally demanding objectives for the next five years. These formed the basis of our Challenge 2000 project.If you’d like to look at the screen, you’ll see the four main objectives of Chanllenge 2000. As you can see, our first objective is to ensure that by the year 2000 all our business comply with the relevant environmental regulations in each of the countries in which their products are sold. This applies to all our new and existing plants throughout the world. Our second objective is to improve energy efficiency. Now, here, we decided that by the year 2000 we would reduce our energy consumption by 10%. The starting point for this reduction would be the 1995 level. Moving on to the next objective, ICI intends to have the environmental impact of its b usiness by the year 2000. I’m sure you’ll understand exactly how ambitious this is, but we feel it demonstrates the importance of the issue. To achieve this target, we decided to concentrate on those wastes which pose the greatest threat to the environment and give their reduction the higheat priority. And finally, our last objective is to ensure that all our business have what we call Product Stewardship Programmes. These programmes are a tool for managing all our chemicals throughout their complete produc t life cycle. They’ll provide up-to-date records of all the chemicals that we use and handle. And what’s more, they’ll ensure that all labels and public information are printed in the languages of our customers. The results of these programmes will be published each year in a special report.Now, it’s clear that growing public concern about the future of the environment will affect government thinking--- and no-one in the industry doubs that tougher legislation is to come. That’s why Challenge 2000 is such an essential part of ICI’s strategic development. With the improvements we’re making today, we can feel confident about fulfilling the legal obligations of tomorrow. At ICI we realise that we have a commitment not only to our customers, employees and shareholders, but also to the communities in which we work and produce our goods.So now, I’d like to turn to the results of the …新编剑桥商务英语高级学生用书Unit7AJ = Jill O = Oliver R = RickJ Good morning. Sorry I'm a little late. How did the board meeting go yesterday?O I didn't know there was a board meeting planned for yesterday.R There wasn't. It was an emergency meeting.O Emergency? Sounds exciting. What's the problem?R That's what we're here to talk about this morning. Close the door, would you Jill?J Yes, of course.R Thanks. Right, as you may know, we've lost several major contracts this year to Centronics, our biggest rival. Each time they've targeted the customer just as their contracts were up for renewal.J Are you saying they've somehow got access to our files?R Well, one of our customers was still loyal enough to inform us that Centronics seemed to have god information about the terms and conditions of their contract with us.O But surely, you don't think that someone's passing on that kind of information?R We don't know. That's the problem. And that's what we've got to find out. If there genuinely is a problem, then we'll have to find out whether Centronics has infiltrated us or whether it's an inside job. So, we need to look at our systems and our people - and that's why you're both here.O So, what did you have in mind, Rick?R Well, first of all, Oliver, could someone have hacked into our intranet from outside?O Hack into the intranet? I doubt it. We've got pretty up-to-date security on the system.J Which means it's probably on inside job, right? Any ideas who it might be?R If I knew that, we wouldn't be here. So, we'll need to check out everyone who's joined us in the last 12 months.J The last 12 months? You don't think Centronics has placed a spy here, do you?R I'm not sure what to think, Jill. But we should check out their CVs anyway.J But it'll take ages if we do that. Beside, their references would have been checked at the time anyway. R I know, but what about their previous employers? Were they checked?J Well … we … we don't normally …R Exactly. I think it'd also be a good idea if you looked back at your appraisal records. See if you can find anyone who's disgruntled or makin g noises about wanting more money …J Do you mean for the whole company or just Sales?R Well, start with Sales and then keep looking if you don't find anything. We've got to be thorough on this one. The board's taking it very seriously. Oliver, on the systems side of things, what can we do?O Well, I guess the first thing is to look at access. You know, see who's got access to what information. R Could you report back to me on that as soon as possible?O Sure. And I suppose I could also issue individual pa sswords so …R That's true. And then we'd know exactly who was logging on, wouldn't we?O And what they were looking at and when they were logging on.J How about e-mail? Can we check people's e-mail?O No problem, it's all automatically archived on the server. I'll get printouts for you, Rick.J And if I could see them, too, I could see who's dissatisfied and have a look at their appraisal notes and their personal record file.O OK.J That way I should be able to get an idea as to whether anyone's bearing a grudge.O Good idea, Jill. OK, do that. But make sure you do it discreetly. If word got out about this, then whoever's doing it would stop and destroy the evidence.J That's true. It wouldn't do much for morale either.O Which is already low enough around here at the moment.R Yes, this isn't exactly what we needed right now, is it?J What if we don't come up with anything, what are we going to do then?R The board's thinking about bringing in a security consultant. She'd pose as a temp in the Sales Department - you know, talk to people and get the gossip, find out who's unhappy and that kind of thing. J But I don't see the point. How would she be able to find out anything that we couldn't?O And it'd certainly go down well in sales if they found out about it.R Yes, well … Let's just hope it doesn't come to that.新编剑桥商务英语高级学生用书Unit7BI suppose, in a way, it's a kind of generation thing. When George started, there was no such thing as political correctness in the office environment. In those days, I'm sure it was common practice to call colleagues 'love' or 'darling', pay compliments about their figures or even give them gifts and things. But you just can't do that nowadays and he should have known better. He says his secretary never complained about it to him in person and that if she had, he'd have stopped doing it, but she didn't. Instead, she went straight to the board and warned them that she'd take legal action if nothing was done abut it. Well, they soon hauled George in and explained the situation. George was outraged and told them what they could do with the job there and then.If you'd looked around the workplace, I guess you would have seen the evidence. I mean, in a company of this size you would have expected to see at least some ethnic diversity in the workplace, wouldn't you? Anyway, someone finally discovered a secret file with all the applicants who were not given an interview. Whoever it was blew the whistle to the local press and that was it the company was faced with a PR disaster and a police investigation. Of course, the first thing the board did was give the well-paid HR executive his marching orders and insist that it was his prejudice and not company policy. But if that was the case, then why hadn't they noticed what was going on?I'm sure Sharleen didn't think she was doing anything wrong at the time. She'd been told to put together a report on the market penetration of a new safety product we'd just launched. So she had tofind out how much business our main rival was doing. OK, so hacking into their corporate intranet wasn't the right way of going about it but no-one realised she was a complete whizzkid. Luckily, they didn't find out what happened. If they had, it would have cost us a fortune. You can imagine everyone's reaction when she announced what she'd done. Our Ethics Officer went mad and had to quickly put together an official code for dealing with competitors. As for Sharleen, well, she just got away without even so much as an official warning!We'd been doing business with them for years and our sales executives had always enjoyed very good relationships with them. I don't think for one minute it would have made any difference if we hadn't offered them the occasional thank you for their business. But we always thought of it as good customer relationship management. What's wrong with the odd weekend away for a loyal customer? Anyway, the new CEO changed all that. Maybe it was a cultural thing, I don't know, but she suspended all freebies pending a review. She also recruited someone to regulate dealings with our clients a sort of moral policeman, I guess. She even wrote to all our customers warning them not to accept any kind of presents from any of our reps.Every business wants to be ethically sound but it's a hyper-competitive world out there and when you're under pressure to make money and keep to a budget, it's a different matter. Pete, the Production Manager, didn't like the new regulation spray paint it just wasn't as good so he carried on using the old stuff. He knew there'd be trouble if anyone found out. But I guess he just hoped they wouldn't. Of course, some campaigners tested the local water and found evidence of the banned chemicals. I suppose when you think about the PR nightmare that followed and the hefty fine the company had to pay, Pete was lucky to get away with just a letter threatening dismissal if he used the old paint ever again.新编剑桥商务英语高级学生用书Unit8AWith more mergers and acquisitions than ever before, I think it's becoming quite clear that a company in the future will need to have a global presence in order to compete in tomorrow's market place. This presence can give a company many competitive advantages.To begin with, say, it can give access to local market knowledge, which can avoid some very, very expensive mistakes on account of cultural conflicts. Once more, it can spread the risk of doing business. If a company sells to more than one market, it can survive a downturn in any one of those markets, that's quite clear. And if a company becomes truly global, it can move its production around from country to country and take advantage of the best conditions at any given time. And the size of the company means it can realise economies of scale in advertising or distribution or shipping, for example.So I think, all in all, when these things are taken into consideration, it's quite clear that any company not looking to establish a global presence in future may not have a future.How to promote an imported brandWith so many people these days making a conscious decision to buy domestic products, the pressure on those companies wishing to promote imported brands is greater than ever before.。

第一单元P7 READING (5)1,open your mind 2 plan for disaster 3 get organized 4 set your limits 5 put pen to paper 6 don’t feel guilty 7 two become oneP9 GRAMMAR (5)1 need2 communicate3 have escaped4 have been working5 have been6 am working7 answer P9 (SPEAKING)Writing 第六题work in pairs.中有可能选择其中一个话题进行作文。

P10 READING (4) AACCBABCAC第二单元P16 READING (4) →BACBCP18 GAMMAR (4) 1 began 2.trademarked 3.became 4.has been 5.has been working 6.has been 7.took partP19 GAMMAR (5) 1.have been working 2.joined 3.have had 4.have been considering 5.has expanded pleted 7.have been studying 8.has agreedP23 WRITING A MEMO第三单元P27 READING (3) unch 2.charge 3.fee 4.growth 5.concept 6.branch outP27 Writing（6.work in pairs.中有可能选择其中一个话题进行作文。

）P29 GRAMMAR (6) 1.’ll call 2.won’t rise 3.’re running 4.’m going to have5.’leaves6.will be opening7.will have started8.going to leave9.’ll be receiving第六单元P57 SPEAKING 6问答题(答案没有找到，自主发挥)P58 GRAMMAR （1）1. ’s employed 2.must have been asked 3.is h oped 4 are being made 5to be looked at6 were taken on7 ’ll be firedGRAMMAR(3)1.will be given 2.is being reviewed 3.have been offered 4.was set up 5.will be given 6.to be look 7.is hoped 8.have been delayedP59 GRAMMAR （5） 1.to assess 2.was unfairly dismissed 3.was followed 4.has been found 5.had failed 6.is reported 7.gave 8.was dismissed 9.appears 10.is recommended 11.should be carried 12.will helpP61 READING (2) →BFDAECP62 1 翻译（可能从着5篇短文中出）第七单元P66 READING (3) BCBDP69 GRAMMAR (6) 1.bad 2.most 3.most enjoyable 4.more 5.than 6.better 7.as 8.betterP70 READING (2)→BADCD BCABA BDBCCMemo例文To: All StaffFrom: (name of student)Date:4,julySubject: Parental LeaveFurther to our previous meeting ,I am pleased to comfirm that parental leave for fathers has been extended to three weeks .The new system will come into operation as from 4th SEPTEMBER. May I remind you that your managers will require one month’s notice?。