浅谈外贸函电“7C”原则及其在信函写作
中的重要性(1)论文
摘要:中国加入世贸组织后，国际合作和交流不断加强，外贸函电作为一种重要的商务交流方式，在本国企业与外国客户之间架起了一座沟通的桥梁。毋庸置疑，一封好的电函可以赢得客户的信任和尊重。而作为指导外贸函电写作的重要方法，掌握“7C”原则是我们写好外贸信函的关键。笔者将从三个方面对“7C”原则及其在外贸函电写作中的重要性进行阐述。关键词:外贸函电;“7C”原则;信函写作;重要性一、引言在全球经济飞速发展的今天，世界各国的贸易往来越来越频繁，商务信函已成为不同国家或地区的贸易双方在无法面对面谈判磋商的情况下，进行商务沟通、洽谈业务及合作的重要方式之一。众所周知，在不同的交易阶段，信函的内容和写作方法及所用专业术语都是不同的，然而，作为外贸函电写作的基本原则，“7C”原则是所有涉及交易的信函所必须遵循的写作规范。下面，笔者将从外贸函电写作概述以及“7C”原则的主要内容等方面入手，探讨“7C”原则在外贸函电写作中的重要性。二、外贸函电写作概述外贸函电写作是使用专业的外贸用语，与外商进行商务沟通和业务磋商的信函写作。在信息化高度发达的今天，外贸信函不再局限于纸质信件，也可以是电子邮件、传真或MSN。信函种类主要包括:建交函、询盘函、报盘函、还盘函、通知函、订单函、确认函、催促函、抱怨索赔函等。外贸函电的作用，一是索取信息或传递信息，二是处理商务交流中有关事宜，三是联络与沟通感情。与一般的交往信函不同，外贸信函的写作不追求语言的华丽优美和感情的细腻丰富，而讲求用精准朴实的语言，礼貌且明确地表达出写信人的意图。这也充分体现出商业领域效率优先的
特性。在有效地运用电函进行贸易磋商的同时，结交商业伙伴，并取得对方的信任和尊重，也是函电写作的重要目的。三、何谓“7C” “7C”原则是外贸函电写作的基本原则。“7C”是指评价外贸信函在选词、构句、内容、语气、写作态度等方面的7个以英文字母“C”开头的单词，即: 完整(complete) 正确(correctness) 清楚(clearness) 简洁(conciseness) 具体(concreteness) 礼貌(courtesy) 体谅(consideration) 1. 完整(complete) 在外贸信函中，写信人必须要把需要说明的情况全面交待清楚，叙述问题要有头有尾、善始善终，不能出现上下句脱节。一个问题说明白之后，再引出与之相关的另一个问题。例如: 1). We have established through our bank an irrevocable L/C in your favor. (Worse) 2). We have established through our bank an irrevocable L/C in your favor which will reach you in June 15 and remain valid until the end of June. (Better) 例句2所提供的信息比例句1要更加完整，说明了信用证的到达日期及有效期，符合出口商的期望。 2. 正确(correctness) 一封用于商务交往的信函应该在各个方面都是正确的，其中包括格式、语法、单词拼写、术语选择等。错误的用词不仅容易造成双方的误解，导致交易出现纠纷，还可能对公司的形象和信誉产生不良的影响。例如: 1).This goods’ price is high. (×) 2).This article is high in price. (√) 3. 清楚(clearness) 在实务工作中，由于表述不清产生歧义进而导致的经济纠纷屡见不鲜。因此，信函中所述的问题必须让对方清楚明白，不会产生歧义或误解。例如: 1).The credit will remain valid the end of this month. (Worse) 2).The credit will remain valid u
ntil May 31， 2009. (Better) 4. 简洁(conciseness) 商务信函应该用最少的
文字礼貌地说明最完整的意思。这样不仅能节约双方的时间，让人一目了然，而且还能给对方以干练、高效、说话办事不拖沓的良好印象。例如:用now 替换 at the present of，用for 替换 for the purpose of，用since 替换for the reason that等等。 5. 具体(concreteness) 商务信函的简洁并不意味着字数越少越好。在谈判磋商的关键问题上绝对不能马虎大意，必须有一说一，明确详细，不能模棱两可。例如:a significant loss 应改成 a 55% loss，in the near future 应改成 by Friday noon，light in weight 应改成 feather light 等。 6. 礼貌(courtesy) 礼貌是外贸函电的重要特征。友好的口吻和措辞对沟通双方之间的感情、实现信函所要达到的目标具有极大的推动作用。粗鲁生硬的表达对于建立贸易关系和保持长久合作都是极为不利的，应该力求避免。例如: 1).You are requested to ship our good without any delay. (Worse) 2).Your prompt shipment of our order will be highly appreciated. (Better) 7. 体谅(consideration) 拟定信函时要处处从对方的角度去考虑问题，而不是从自身出发，语气上更尊重对方。要做到体谅，写信人需注意以下两点: 1). 使用“您”、“贵方”多于“我”或“我们”，例如: You will be happy to know… Your new charge account is now open for your convenience. 2). 让对方时刻感受到你是站在对方立场上考虑问题的，例如: We are now enclosing the latest pamphlet to you for your reference. You earn 4% discount when you pay cash.
四、“7C”原则对外贸函电写作的重要性从上述“7C”原则中，我们不难看出，用清晰、明确、简洁的语言，完整、正确、礼貌地表达出写信人的意图，最终达成交易是外贸函电写作的最终目标。因此，在写作的过程中，除了要确保单词拼写、语法句法和专业术语的正确性，还要注意谨慎选词构句，顾及对方在读到信
函后的感受。“7C”原则作为一种重要的函电写作指导方法，不仅对信函从质量上提出了具体标准，还进一步地在写信人的态度和心境上提出了更高的要求。因此，它对外贸函电写作的重要意义，值得我们进一步深入探讨。五、结束语我们在详细地了解了外贸函电写作的特性以及“7C”原则在外贸函电写作中所起的重要作用之后，更加明确了一点，即学好外贸函电是良好商务沟通和交流的关键;而熟练掌握“7C”写作原则，则是写好外贸函电的关键。“7C”原则不仅从宏观上对信函写作提出了要求，还深入到心理学层面，要求写信人做到“沟通，从心开始”。一封“7C”信函能让远在天边的客户从字里行间看到一个诚信、负责、细致、周到的交易伙伴。如果将外贸函电比喻成一座沟通海内外的桥梁，那么“7C”原则就是这座桥梁的灵魂与基石。只有基石牢固，才能一桥飞架南北，天堑变通途。参考文献: 梁树新.现代国际商务函电[M]，北京，人民邮电出版社，2008.2:3-9. 安然，孙继红.实用商务英语写作[M]，北京，国防工业出版社，2008.6:1-6. 甘鸿.外经贸英语函电与谈判(修订本)[M]，上海对外贸易学院，上海科学技术文献出版社，1996.6:1-2 王媛媛.浅谈外贸函电的语言特点及几个重要原则[J]，广东青年干部学院学报，2007(2) 周桂英，张冬梅，李瑞. 商务英语信函的
写作原则及写作技巧[J]，郑州轻工业学院学报(社会科学版)，2003(4)
台布 我们从我国商务部处得悉贵公司的名称和地址，现借此机会与你方通信，意在建立友好业务关系。 我们是一家国营公司，专门经营台布出口业务。我们能接受顾客的来样定货，来样中可具体需要产品的花样图案，规格及包装装潢的要求。 为使你方对我各类台布有大致的了解，我们另航寄最新的目录供参考。如果你方对产品有兴趣，请尽快通知我方。一俟收到你方具体询盘，即寄送报价单和样本。 盼早复。 SPECIMEN：INTRODUCING BUSINESS OPERATION Dear Sirs, RE:TABLECLOTH We have your name and adress from Ministry of Commerce of the People's Republic of China.We take this opportunity to write to you with a view to set up friend business relations with you. We are a carpet manufacturer, our products are a unique style of novel, inexpensive..We are in a position to accept orders according to the customer's spmples.In the customer's spmples,request about the assorted pattern,specification and package of the needed goods can be indicated particularly. In order to give you a gengral idea of various kinds of the table-cloth we are handling,we are airmailing you under separate cover our latest catalogue for your reference.Please let us know immediately if you are interested in our products.We will send you our price list and sample to you as soon as we receive your specific inquiry. Looking forward to your early reply,we are. Yours faithfully Xiaoli
外贸函电范文常用语 Importer Writes to Exporter Dear Sirs, We have obtained your address from the Commercial Counsellor of your Embassy in London and are now writing you for the establishment of business relations. We are very well connected with all the major dealers here of light industrial products, and feel sure we can sell large quantities of Chinese goods if we get your offers at competitive prices. As to our standing, we are permitted to mention the Bank of England, London, as a reference. Please let us have all necessary information regarding your products for export. Y ours faithfully, 外贸英语函电范文写作常用词汇： Notes https://www.doczj.com/doc/1913688152.html,mercial adj. 商业的，商务的 commercial counsellor 商务参赞 commercial counsellor’s office 商务参赞处 commercial attache 商务专员 commercial articles 商品，（报上）商业新闻 commerce n. 商业 commerce department 商业部门 2.embassy n. 大使馆 the American Embassy in Beijing 美国驻北京大使馆 ambassador n. 大使，使节 3.dealer n. 商人 retail dealer (or:retailer) 零售商 wholesale dealer (or:wholesaler) 批发商 deal n. b. 贸易，成交，经营 make (or:do) a deal with... 与...做交易 deal on credit 信用交易，赊帐买卖 4.connected with... 与...有联系；与...有关系 5.light industrial product 轻工业产品 https://www.doczj.com/doc/1913688152.html,petitive adj. 有竞争力的 competitive price 竞争价格 competitive capacity 竞争能力 competitive power 竞争能力 competitive edge 竞争优势 eg.If your price is competitive, we will place an order with you. 如果你方价格有竞争力的话，我们将向你方发出订单。 Y our products has no competitive capacity in our market. 你方产品在我市场上没有竞争力。 compete v. 竞争 ～with (or:against) sb. in sth. 在...方面与某人竞争 eg.We should compete with other enterprises in the quality of the products. 我们必须在产品的质量方面与其它企业竞争。 ～with (or:against) sb. for sth. 为...事情与某人竞争 eg.We must compete against other countries in trade for obtaining larger international market. 为了获取更大
外贸函电心得体会 篇一：函电学习心得体会 心得体会 一个学期的函电学习很快就结束了，在这短短的一学期时间里我觉得学到了很多。在学习前英语就不是很好，不知道该如何组织和使用各种优美、恰当的英文词句来很好地完成一篇英文信函，信函中的一些语言明明是我们在生活中常常接触到的，但是就是不知道怎样把它们翻译成比较恰当或优美的英文，我觉得在信函中应用一些比较优美很恰当的句子是很重要的，如果是初次建立关系会给别人一个比较好的第一印象，会让对方觉得你专业、有内涵，也让对方更加相相信你方的实力。 在学习中遇到了不少问题，首先是对课本知识掌握得不够，在写信函的过程中很难写出一个比较好的句子，所以只好参照课本的句式和一些比较好的专业词句。其次，因为所有的信函都是用英文写的，跟以前的英语学习有很大的不同，所以一开始速度有点慢，感觉很难写出来一篇完整的规范的信函。这次学习对我们的英文水平也是一个很大的考验，如果英文水平比较高的话，写信函的时候就会觉得比较容易。这次学习也是对外贸专业知识的掌握情况的一个检验。外贸信函跟我们平时写的中文信件之间是有差别的，中文信件只
有一种布局，而外贸信件有多种布局比如有缩行式、齐头式等等，写信件的时候要特别注意不要把各种信件布局混淆。还有要注意组织好信函的句式，选择比较好的词句，尽量使对方在阅读你的信件时能感到愉悦，给对方留个好印象。同时要明确指出你方来函的目的，要把关键内容表述清楚。 在这一学期的时间里，我掌握了更多书写英文信函的技巧，学到很多适合运用到外贸信函中的英文词句以及一些外贸专业术语。我明白了要写出一篇好的外贸函电，需要多方面的积累，比如外贸专业知识的掌握程度、英语水平的高低、语言组织能力的高低等等。所以还有很多知识、技能等着我去学习。 篇二：外贸函电实训心得体会 外贸函电实训心得 随着我国市场经济体制的逐步完善和对外开放的不断扩大，我国经济将完全融入世界经 济体系之中。而教育水平的高低与经济的发展密切相关。作为我国高等教育的全新组成部分， 职业教育应确立怎样的培养目标来适应时代要求，已成为人们普遍关心的问题。高等职业教 育的培养目标，主要强调能力的培养和技术的应用，他要求我们的教育能够不断造就基本功
本文档由实惠网（https://www.doczj.com/doc/1913688152.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.doczj.com/doc/1913688152.html,） 外贸函电常用范文Set new business relationship 建立贸易关系，可以通过多种途径，比如通过驻外机构、国外商会、同业商行、银行、出国访问、商品交易会、报纸广告、市场调查等等。建立贸易关系的信函，要写得诚恳、热情、礼貌、得体，并将写信人的意图清楚地叙述完整，给对方留下深刻地印象，使其愿意与你交往。 Dear Mr. Jones: We understand from your information posted on https://www.doczj.com/doc/1913688152.html, that you are in the market for textiles. We 本文档由实惠网（https://www.doczj.com/doc/1913688152.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.doczj.com/doc/1913688152.html,）
would like to take this opportunity to introduce our company and products, with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles. We have enclosed our catalog, which introduces our company in detail and covers the main products we supply at present. You may also visit our website https://www.doczj.com/doc/1913688152.html,,which includes our latest product line. Should any of these items be of interest to you, please let us know. We will be happy to give you a quotation upon receipt of your detailed requirements. We look forward to receiving your enquires soon. Sincerely, John Roberts 本文档由实惠网（https://www.doczj.com/doc/1913688152.html,）编制，版权所有，尽供外贸交流学习商业目的请联系实惠网（https://www.doczj.com/doc/1913688152.html,）
外贸函电常用句式 1.Your enquiry is having our immediate attention and we hope to make you an acceptable offer in a few days.我们正在研究你方的询盘几天便可以给你合适的报盘 2.We thank you for your enquiry of July 6 and are sending you, under separate cover, a specimen of ….together with our price list 感谢你方关于7月6号的询盘现另寄上…的样品及价格回单。 3.Thank you for your recent enquiry ,we have a large quantity of …..in stock, and are pleased to offer them as follows.感谢你方最近的询盘，我们有大量的….的库存，欣为报盘如下。 4.With reference to your letter of ….,enquiring for …,we enclose our quotation No….for your consideration and trust you will find our prices accepted .关于你方…来函询购…..，兹附上第…..号的报价单供你方考虑，我们相信你们会认为我们的价格是可以接受的。 5.This offer is subject to the goods being unsold on receipt of your reply 6.本报盘以你方复到时货尚未售出的有效 7.Our best offer is given below subject to our final confirmation 8.现报最低价如下须经由我方的最后确认为有效 9.We must stress that this offer is for two days only because of the heavy demand for the limited supplies of this ….in stock.我们必须强调此报价在两天内有效，因为该…..的需求量极大但库存有限 10.This offer must be withdraw if not accepted within three days 此盘三天内不接 受就做撤销论 11.This offer is open for three days only此盘有效期仅三天 12.This offer expires on august 20 ,your immediate reply by cable will be appreciated. 13.该盘在8月20号失效请即回电 14.We wish to state that our quotations are subject to alternation without notice and to our confirmation at the time of placing your order 我们的报盘可以随时变动
【关键词】外贸英语函电；语气 外贸英语函电是集国际贸易实务、英语写作、营销、商务谈判及应用文写作等知识为一体，是国际贸易传递信息的主要媒介之一，得到了越来越广泛的使用和重视，是贸易双方彼此相互了解、进行贸易往来的主要途径，可以说是“以笔代口谈生意”。其作为商贸英语的一个分支，具有独特的语域并影响其语言形式。一则好的外贸英语函电除了词汇、语法上准确无误外，在语气的选择与使用上也是十分讲究的，函电使用的语气反映了写信人的态度，对读信的人心理影响很大，可能会影响到交易的成功与否，因此我们在撰写外贸书信时应注意使用正确的语气。然而，在外贸英语函电课的教与学过程中却往往忽视这一点。学生所写的信函即使在词汇、语法上准确无误，却往往语气生硬，违反了交际原则，则传递的信息不为对方乐意接受，无法达到写信的目的。这个问题亟待大家的重视。 一、语气要亲切自然 外贸函电是贸易双方相互往来的途径。读信的人与写信人一样有他自己的感情，我们不得忽视他的感受，他们是在以笔代口谈生意，因而使用的语言不能生硬呆板，冷冷冰冰，显得缺乏亲切感。一则上乘的外贸书信的秘诀就是轻松自然、简单明了，好像是在谈话，亲切友善。但有些人本性热情亲切，然而写起信函就忘了自已是在以笔代口谈生意，所用的文字结构显得冷漠，缺乏热情，如常称自己为“writer”（笔者），该说“I visited yourshowroom.”却说“The writer visited yourshowroom”。殊不知籍借强调你、我或我们的亲切的文句有助于产生比较适合函电的热情友好的语气。 二、谦恭有礼、心平气和 语气委婉谦恭有礼是商场上的重要法则，接待顾客要有礼貌，函电往来也要有礼貌。利奇（Leech，1983）认为言语交际除了讲究合作原则（Cooperative Principle）外，还要讲究礼貌原则（Politeness Principle）。有礼貌的信可博得对方的好感，诸如“Please”、“Thank you”、“We have pleasure”、“We regret that”等用语，定能使对方产生好感.有助
外贸函电写作技巧与规范 This is an english writing howto I copied from somewhere (name withheld) some time ago. hopefully you'll find it helpful too. 日常要处理许多信件电邮,因而运用英语上不得不留神,以下有一些个人意见,也参考了一些书本,希望大家有所得益。 外贸函电写作技巧之一 A. 文法上 1. 切忌主客不分或模糊. 例子: Deciding to rescind the earlier estimate, our report was updated to include $40,000 for new equipment.” 应改为Deciding to rescind our earlier estimate, we have updated our report to include $40,000 for new equipment. (We决定呀, 不是report.) 2.句子不要凌碎. 例子: He decided not to audit the last ten contracts. Because of our previous objections about compliance. 应该连在一起. 3.结构对称,令人容易理解. 例子: The owner questioned the occupant's lease intentions and the fact that the contract had been altered with ink markings. 应改为: The owner questioned the occupant's lease intentions and ink alterations of the contract. 4.单众数不要搞乱,不然会好刺眼,看不舒服. 例如: An authorized person must show that they have security clearance. 5.动词主词要呼应. 想想这两个分别: 1.This is one of the public-relations functions that is underbudgeted. 2. This is one of the public-relations functions, which are underbudgeted. 6.时态和语气不要转变太多.看商务英语已经是苦事,不要浪费人家的精力啊. 7.标点要准确. 例如: He did not make repairs, however, he continued to monitor the equipment. 改为: He did not make repairs; however, he continued to monitor the equipment. 8.选词正确. 好像affect和effect, operative和operational等等就要弄清楚才好用啦.
经典外贸函电范文汇总 外贸函电是一种商务信件，英文foreign correspondence。写外贸函电是外贸业务员的日常工作之一，然而，能写好外贸函电的外贸业务员却不多，为了有助于大家写好外贸函电，本文总结了几个经典外贸函电范文，可供参考。 外贸函电就是有着国际贸易关系的双方由于彼此的业务往来而产生的信件，但在信息化高度发达的今天，该信件并不局限于纸质信件，也可以是电子邮件、传真或MSN。 外贸函电最常用的内容：建立业务关系、询盘、发盘、回复、销售合同、包装、保险、赔偿、仲裁等。 外贸函电基本要求：主题明确，内容简洁，语言精炼，表述完整。 外贸函电的格式：有固定的语言、习惯用法和常用句型。 外贸函电的语气：各部分语气。开发信、询盘回复一般要客气，表达感谢;平常业务联系要细心、信任;催促付款要紧急而不失礼貌;客户索赔要理解、给予足够的解释和说明。 外贸函电范文： 一、如何表达在涨价前订货 Thank you for your letter of October 10 for business copiers. We are now sending you our price-list and catalog of the newest types that are under production and we can supply at once from stock. We want to notice you that prices of copier parts and components have gone up steadily since the second half of the year. Though we have tried hard to keep our quotations down, we are afraid the margin for keeping on going like this will not long. Therefore, we suggest that you will let us have your order before further rises in costs, which will lead to a raise in prices very soon unavoidably. 感谢贵方10月10日关于商用复印机的询函。现随函奉送本公司正在生产的、并有现货供应的最新型号的产品清单和价目表。 我方想告诉贵方，自下半年以来，复印机的零、部件价格一直不断增长。尽管我方尽量压低报价，但恐怕有此余地的时间不会太久。因此，建议贵方在零、部件再次涨价，并不可避免地引起成品涨价之前便向我方订货。
商务英语信函写作技巧 导语：商务英语的实用性很强，外商在这方面不能随意，要有着严 格的规范。下面是商务英语信函写作技巧，欢迎参考。 1、外贸工作中商务英语信函的写作技巧 商务信函写作能力直接影响到买家对GS 的评估,给客户的每一份 信函、邮件或者传真,都代表着GS 的形象,显示GS 的水平和实力。同 时,也可以用这种方式来评估和了解买家。商务信函写作决定了是否以 专业的方式跟买家进行有效的沟通,在业务往来中占据着举足轻重的地 位。因此，商务信函的写作技巧是国际商务人员必须掌握的一门重要功课。 一封商务信函通常由信头(Letterhead)、信函编号(Reference Number)、日期(Date)、信内地址(Inside Address)、请某人注意行(Attention)、称呼(Salutation )、主题(Subject)、正文(Body of theletter)、结尾敬辞(Complimentary Close)、签名(Signature)、附件(Enclosure)、抄送(Carbon Copy Notation)和附言(Postscript)组成。其中信头、日期、信内地址、称呼、正文、结尾敬辞和签名是不可缺少的组成部分，其他部 分可根据GS 习惯和信函具体内容有所增减。因此要符合上述交流的要求,并且树立起专业,以顾客为本和思维清晰的形象,要注意如下一些问 题。 1.1 读者 了解读者是成功的关键。无论任何交流(无论是文书的还是口头 的交流)的首要原则便是了解听众,一切都围绕着这一原则进行。 1.2 遣词 简单的词效果是最好的。阅读理解研究的结果显示,如果文章的 难度稍稍低于人们通常的理解水平,那他们理解起来就会更快。在生意
7种外贸函电常用模板 1、请求建立商业关系 Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply. V ery truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。多年来，本公司经营鞋类进口生意，现欲扩展业务范围。盼能惠赐商品目录和报价表。如价格公道，本公司必大额订购。烦请早日赐复。此致 2、回复对方建立商业关系的请求 Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us. 本月16日收到有关商务关系的来函，不胜欣喜。谨遵要求另函奉上最新之出口商品目录和报价单。款项烦请以不可撤销保兑之信用状支付。如欲订货，请电传或传真为盼。此致敬礼 3、请求担任独家代理 We would like to inform you that we act on a sole agency basis fora number of manufacturers. We specialize in finished cotton goods for the Middle eastern market: Our activities cover all types of household linen. Until now , we have been working with your textiles department and our collaboration has proved to be mutually beneficial. Please refer to them for any information regarding our company. We are very interested in an exclusive arrangement with your factoryfor the promotion of your products in Bahrain. We look forward to your early reply. ` 本公司担任多家厂家的独家代理，专营精制棉织品，包括各灯家用亚麻制品，行销中东。与贵公司向有业务联系，互利互作。贵公司纺织部亦十分了解有关业务合作之情况。盼望能成为贵公司独家代理，促销在巴林市场的货品。上述建议，烦请早日赐复，以便进一步联系合作。此致敬礼 4、拒绝对方担任独家代理 Thank you for your letter of 1 September suggesting that we grant you a sole agency for our household linens. I regret to say that, at this stage ,such an arrangement would berather premature. We would, however, be willing to engage in a trial collaboration with you company to see how the arrangement works. It would be necessary for you to test the market for our productsat you end. You would also have to build up a much larger turnover tojustify a sole agency. We enclose price lists covering all the products you are interested in and look forward to hearing from you soon. 9月1日有关建议担任家用亚麻制品独家代理的来信收悉。谨致衷心谢意。目前时机尚未成熟，不能应允该安排深感抱歉。然而，本公司乐意与贵公司先试行合作，为今后合作打下基础。为证明担任独家代理的能力，贵公司宜上述货品作市场调查，研究是否可扩大现有之营业额。奉上该货品之报价单，敬希查照。专此候复。此致敬礼 5、同意对方担任独家代理 Thank you for your letter of 12 April proposing a sole agency for our office machines. We have examined our long and ,I must say ,mutually beneficial collaboration. We would be very pleased to entrust you with the sole agency for Bahrain. From our records, we are pleased to note that you have two service engineers who took training courses at our Milan factory .the sole agency will naturally be contingent on you maintaining qualified aftersales staff. Wterms and conditions and let us know whether they meet with your approval. On a personal note, I must say that I am delighted that we are probably going to strengthen our relationship. I have very pleasant memories of my last visit to Bahrain when you entertained me so delightfully .I look forward to reciprocating on your next visit to Milan . My very best wishes to you and your wife. 4月12日建议担任为公室器具之独家代理来信已经收悉。过去双方合作皆互利互助，能获您的眷顾作我公司于巴林的独家代理，殊感荣幸。据知您公司两服务技师曾到我公司米兰工厂受训。相信您公司在取得代理权后，仍会继续注重合格售后服务人员的训练。现随信附上协议草稿，请查实各项条款，惠复是盼。能加强业务，我亦感到欣喜，前次到访巴林，蒙盛情款待，不胜感激。祈盼您莅临米兰时，容我一尽地主之谊。此致敬礼
外贸函电常用缩略语A???? =first quality,first grade,first class A.A.R =agianst all risks ABV?? =above ABT?? =about A/C,AC=account ACCES =accessory,accessories ACDG? =according ACDGLY=accordingly ACEPT,ACPT=accept ACEPTD,ACPTD=accepted ACPTBL=acceptable ACPTC =acceptance ACK?? =acknowledge,acknowledged,acknowledgement ACOMN,ACCOMDN=accommodation AD??? =advertisement ADDL,ADDNL=additional ADDN? =addition ADDS,ADS=address ADJ?? =adjust（ment） ADV?? =advice,advise AFRN? =afternoon AGCY? =agency
AGNT? =agent AGNST,AGST=against AGR?? =agree AGRD? =agreed AGRMT =agreement AIR?? =airmail AIRD? =airmailed AIRG? =airmailing AIRML =airmail AIRFRT=airfreight ALRDY =already AM??? =America AMAP? =as many（much）as possible AMDT? =amendment AMDD? =amended AMND? =amend AMNDMT=amendment AMNT,AMT=amount ANS?? =answer A/O?? =account of A/OR? =and/or APPLCTN=application APPROX,APPR=approximate（ly）
外贸英语函电书写格式要求 各位读友大家好，此文档由网络收集而来，欢迎您下载，谢谢 篇一：外贸英语函电写作技巧 外贸英语函电写作技巧 英文信函的信头也称信端，其内容包括发件公司的名称、标志、通信地址、电话号码、传真号、电子邮箱等。书写信头的目的是为了方便收件人了解信函来自何处，并为回复提供联系方式。 很多公司都会印制带信头的信纸。一般来说，人们喜欢将简单的信头放在信纸上端居中，将复杂的信头放在信纸的右侧或上下两端。在使用这种信纸打印信函时，一定要注意为信头留出足够的空间。 对于私人商务信函，如求职信等，信头通常写在信纸的右上方。 如果信函的长度超过两页，那么从第2页开始就不再需要信头了，只需写
上页码、收件人姓名及日期。 英文地址的书写和中文地址的书写有很大区别，应遵循从小到大的原则。特别值得注意的是，地址中的标点符号需正确使用。当前的习惯做法是，行末一般不加标点符号，但行中间该加标点的地方，还是不应省略。门牌号码与街道名称之间不加标点，但是在城市与国家名称之间必须用逗号分开。 英文商务信函中称呼的书写有讲究 在英文信函书写中称呼是对收信人的尊称语。一般位于信内地址下方空一行；有Attention时也一样，位于Attention 下面空一行。称呼后面一般用逗号（英式），也可以用冒号（美式）。 如果信是写给公司的，并没有直接的联系人，称呼应为：“Dear Sirs,”（英式）或“Gentlemen:”（美式）。在不能确定收信人性别的情况下，还可以使用To Whom It May Concern或Dear Madam or Sir。不过这两种称呼应尽量避免使用，因为人们觉得它们不能显示足够的友
浅谈外贸函电“7C”原则及其在信函写作 中的重要性(1)论文 摘要:中国加入世贸组织后，国际合作和交流不断加强，外贸函电作为一种重要的商务交流方式，在本国企业与外国客户之间架起了一座沟通的桥梁。毋庸置疑，一封好的电函可以赢得客户的信任和尊重。而作为指导外贸函电写作的重要方法，掌握“7C”原则是我们写好外贸信函的关键。笔者将从三个方面对“7C”原则及其在外贸函电写作中的重要性进行阐述。关键词:外贸函电;“7C”原则;信函写作;重要性一、引言在全球经济飞速发展的今天，世界各国的贸易往来越来越频繁，商务信函已成为不同国家或地区的贸易双方在无法面对面谈判磋商的情况下，进行商务沟通、洽谈业务及合作的重要方式之一。众所周知，在不同的交易阶段，信函的内容和写作方法及所用专业术语都是不同的，然而，作为外贸函电写作的基本原则，“7C”原则是所有涉及交易的信函所必须遵循的写作规范。下面，笔者将从外贸函电写作概述以及“7C”原则的主要内容等方面入手，探讨“7C”原则在外贸函电写作中的重要性。二、外贸函电写作概述外贸函电写作是使用专业的外贸用语，与外商进行商务沟通和业务磋商的信函写作。在信息化高度发达的今天，外贸信函不再局限于纸质信件，也可以是电子邮件、传真或MSN。信函种类主要包括:建交函、询盘函、报盘函、还盘函、通知函、订单函、确认函、催促函、抱怨索赔函等。外贸函电的作用，一是索取信息或传递信息，二是处理商务交流中有关事宜，三是联络与沟通感情。与一般的交往信函不同，外贸信函的写作不追求语言的华丽优美和感情的细腻丰富，而讲求用精准朴实的语言，礼貌且明确地表达出写信人的意图。这也充分体现出商业领域效率优先的
1.向顾客推销商品： Dear Sir, Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market----that it is the best mountain bike available. Enclosed is our brochure. Y ours faithfully. 2.提出询价： Dear Sir, We received your promotional letter and brochure today. We believe that you would do well here in the USA. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon. Truly 3.迅速提供报价： Dear Sir, Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you. 4.如何讨价还价: Dear Sir, We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market. If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. Y ou should note that some price cut will justify itself by an increase in business. We hope to hear from you soon. 5.同意进口商的还价： Dear Sir, Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believe will meer your ideas of prices. Y ou should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down. Sincerely. 5-2拒绝进口商的还价： Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We must point out that falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer. 6.正式提出订单： Dear Sir, We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date. 7.确认订单：