1.The first impression is vital. We should be neatly dressed to leave a good impression on the audience.
2.If you have a good sense of humor, it helps to enhance atmosphere at the presentation and the audience will become more friendly and engaging Teamwork(mutual trust, full co-operation)
1. What is important when managing a project?
●Encouraging team work
●Keeping to schedule
●Selection of the team members
Firstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work.
Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion.
On top of that, selection of the participants should be also taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems.
2. What is important when choosing people to work in teams?
●Variety of experience
●Personal qualities
●Attitude
Firstly, variety of experience is very important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experience Secondly, personal qualities are also important. The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills.
What’s more, attitude should be also taken into account. As the old saying goes “Attitude is everything”. It has a direct impact on the success or failure of the teamwork.
Recruiting & Selecting
What is important when selecting staff for promotion?
(selecting new applicants for candidates)
●Work- related qualities(专业素养)
●Personal qualities(人品)
●Current performance
●Experience
Firstly, when aiming for promotion, work-related qualities are important .These qualities include qualifications, skills and abilities which are necessary for any job.
Secondly, personal qualities are important as well, such as loyalty to the company, responsibility and so on, since these can help to establish personal credibility and integrity among colleagues.
On top of that, current performance is another factor to consider. Successful performance can at least demonstrate some aspects of the staff’s ability, such as communication skills, sales experiences and so on.
What is important when aiming to retain good staff?
What is important when aiming to reduce staff turnover?
What is important when motivating staff?
●Pleasing work environment
●Career opportunity/development/structure(1\2\3)
●Flexible working hours
●Financial benefits(1\2\3)
●Training
Firstly, creating a pleasing workplace is very important when aim to retain good staff. A pleasing workplace includes everything from having the right tools available to provide basic comfort, such as proper lighting and noise control, etc.
Secondly, career opportunity is also important. Employees will remain with their employer if career opportunities are presented. Career plans for those who what to upward in the company undoubtedly improve morale and boost engagement. (This can lead to some motivational values and enhance employees’ fulfillment.)
On top of that, flexible working hours should be also taken into account. It allows the staff a certain degree of freedom, which is essential for the balance of life and work.
Financial benefits are also important. Staff want some sort of recognition for the job that they do. Correct financial benefits plan will arouse their enthusiasm. Otherwise, they would feel being ignored (neglect/overlook).
Besides, training cannot be neglected, since training can keep their skills current and up-dated, thus making them more competitive throughout their lives.
What is important when aiming to improve career prospects?
●Reading business articles
●Learning a foreign language
●Training
Firstly, reading business articles is very important when trying to improve career prospects. This is a good way for you to keep up with the latest development in related field which may give you a clue of what to do next.
Secondly, learning a foreign language is also important. For instance if you are good at speaking English ,that would add weight to the improvement of career prospects since the globalization economy and the wide-spread international corporation all needs the bridge of a common language ,and English is one of the most widely used languages.
Thirdly, training is another factor to consider. By doing so , you get access to a range of skills to meet different sorts of needs from different jobs. Conference and Presentation
What is important when organizing a conference?(Presention)
●Conference speakers
●Venue/Location
●Topics covered
●Facilities needed
●Audience
●Practicing beforehand
Firstly, I think conference speakers are a very important factor to consider. If they are well-known people knowing a lot about a particular field ,or come from big multinationals, the conference/presentation will be likely to be informative and you may benefit a lot from it.
(A good presenter knows what his audience want and is able to demonstrate (speak) in a clear, accurate and honest way to grab their attention and to raise their interest.)
Secondly, location is also important. If the conference is held in a place with beautiful surroundings, more people will go and it’s good for you to do some useful networking. (Help you free from nervousness)
On top of that, topics covered should be taken into account. To ensure all the audience can really benefit from the conference, what the speakers talk about ought to be something that the participants are interested in and relates to their work
To ensure the success of the presentation,some facilities are needed, such as OHP, microphone and PowerPoint that work. They can help to make details more clearly expressed and the presentation more impressive to the audience.
The audience is also very important. Their participation and interaction can be helpful to the success to the presentation. It has to be decided first who is the target audience and then according to the result, send out the invitation
letters to the right people before the presentation.
What do you think is important when planning a career?
●Qualifications
●Future trends
●Interest
Firstly, it’s important to consider qualifications, since qualifications, to some extent, means relevant education, knowledge and ability, which are essential to the development and success of your career in the future. With qualifications, it will be easier for you to be accepted and acknowledge by others.
Secondly, it’s also important to consider future trends. Following future trends will keep you up with the times and bring you more chances. Persuing a career with good future trends is undoubtedly more promising.
Furthermore, personal interest should be also taken into account. Interest will bring along active attitude, thus making it easier to overcome work stress. Marketing
1、Advertisement
2、Packaging包装
3、Setting prices
What is important when dealing with competition?
●Pricing polices
●Advertising strategies
●Quality
What is important when aiming to reach new markets?
●Market research /Target market
( the first step before the company gets into the market.)
●Pricing
●Advertising
Firstly, market research is important when aiming to reach new markets.
By carrying out market research, a company can get such information as whether ther e’s a market for a new product, and what are customers’ needs and tastes for new product. Thus, the new product will sell well when it is launched into the market.
On top of that, pricing should be also taken into account. In order to capture a large market share, you must set a price lower than your competitors. If you fixed the price higher than your rivals without higher quality, you might soon find yourself in an unfavorable situation.
(The fundamental task for a company is to make its products and itself know to the public. There are several ways to achieve this, advertising is the most important one.)
What is important when advertising a new product?
●Cost
●Media
●Target consumers
First, cost is very important when advertising a new product. Without money, there can be no mentioning of training at all. The costs of advertisement should be calculated carefully and reasonably..The mount of advertising budget determines the scale and period of advertisement.
Secondly, media is also important. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’and convince the consumers that their products would be the right choice.
Thirdly, target consumers should be taken into consideration. For instance, bill board will likely be an important element for the target market that has a limited number of potential customers, while TV comer
What is important when setting prices for new products?
●Cost
●Demand
●Competition(competitors’ prices)
The first thing we must take into account is costs when setting prices for new products. Prices should cover the costs, such as insurance, raw materials, rent and equipment. Otherwise, the company will make a loss.
Secondly, demand is also important. Consumer demand for the product clearly affects the price that can be charged. When demand is strong, we can set high prices, when demand is weak, we can set low prices.
Besides, competition should be taken into account. If you fixed the price higher than your rivals without higher quality of service, you might soon find yourself in an unfavorable situation.(The company is supposed to consider the prices set by its competitors.
(Last but not least, if a company wants its new products to be competitive, it must take competition into consideration. It must set the prices equal to or lower than its competition.)
●What do you think is the basic objective underlying all promotion?
I think it’s to provide information. Companies want to tell customers about themselves as well as what products are available, where they can be purchased, and for what prices.
●What do you think are the promotional alternatives?
They are advertising, sales promotion, personal selling, and publicity Delegation
Entertaining Clients招待客户
●Do you think it’s necessary for a company to establish a good long-term
relationship with its clients?
Yes. A good long-term business relationship with clients means better understanding and greater trust between you and your clients. That will definitely help retain clients.
Location and Relocation
●What is important when relocation a business?
●What is important when choosing retail premises to rent?
Local workforce available
Location of site (transportation)
Length of contract
Demand for products or services
Labor costs
Competition
Firstly,
Secondly, location of site is very important. You need to consider whether it’s convenient and easy for raw material supply and transporting out the products, whether it’s easy to get access to the electricity, water, gas and other supporting energy, whether it’s convenient for staff to go to work.
Furthermore, length of contract is also important. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to happen, such as, assignment, service charges.
Competition is another factor to consider. You shouldn’t locate in a place where there are already a lot of firms. Competition will severely affect a company’s revenue.
Discussion
Trade fair
What is important when exhibiting at trade fair?参加展销会需考虑哪些要点●Quality of display
●Staff selected
Firstly, when exhibiting at trade fair, quality of display is very important. The quality of the display will affect the public image of the company. Therefore you should make sure that what you display should be of high quality and show the best of your products.
Secondly, it is also important to select the right staff. There have to be people who are informative and have excellent communicative skills so as to answer any kind of questions produced by potential customers.
All this is impossible without careful planning. So you have to plan in advance to make your display a complete success.
What is important when planning the layout of a stand at trade fair?
展销会展位布置需考虑哪些要点？
●Attractiveness
●Security of exhibits
●Space arrangement
Firstly, attractiveness is very important when planning the stand layout. In order to get more people to visit your stand, it should be designed in a creative way to make it as eye-catching as possible.
Secondly, security of exhibits is also important. No one want to see any visitor to your stand be hurt due to the neglect of security of exhibits. So make sure your exhibits are placed in safe way to avoid any potential dangers.
On top of that, space arrangement should be also taken into consideration. For instance, there should be area for demonstrating your products as well as for discussion with visitors.
●Entertaining Clients（organise outdoor activities户外活动、商务活
动）
●Arrange a meeting(travelling and accommodation arrangement,
information ,travelling) give presentation
●How important is it for a company to have regular meetings?
Very important. It is an effective way to collect ideas and to communicate. Also, it keeps employees well-informed with the latest developments of the company ●Video conferencing
●Training(seminar/programme) for new staff(students
/appraisal\measure/evaluate
1.offer a training on sth. for sb. It’s certainly a good chance to improve----- Training is to the mutual interest of both the individual and the company The growth of the company depends on the development of its staff.
2.focus on issues/topics like XXXX, which are important when holding a training programme
3.I am with you here./You bet./I couldn’t agree with you more. This aims to --- Besides that,------------
It’s a very good idea.
So that leads to the next item-----
谈论如何做，以及这种做法的意义。
Have we covered everything? Oh,one more point；------
Let’s look forward to the training.
What is important when organizing an in-house training course?
●course contents
●participants selected
●planning carefully
Firstly, course contents are very important when organizing an in-house training. To ensure all the participants can really benefit from the training course, the contents should be something that the members are interested in and be practical to their work.
Secondly, participants selected are also important. That includes trainers and trainees. To ensure effectiveness of the training, you should select experienced and informative trainers to give the course. As for trainees, they ought to be people who can spare time for the training so as to maintain high level of productivity.
All this is impossible without careful planning. So you need to plan in advance to ensure a complete success of the training.
●Promotion(method/how much discount should be offered/ advertisement突出哪些特征) target consumers between XX and XX years old Wow, you see now the car industry is changing so rapidly that we can hardly imaging. Only three month passed , and the company brings out another new model of the car, especially whose target consumers ages from 18 to 25 years old.
Well, this new product aims to target consumers between 18 to 25 years old .
They are young and can be easily attracted by novel things, I mean, we should outline the unique design of the car model, which leaves the impression of fashion on consumers.
They would prefer to things which are very eyecatching. However, I wonder if they can afford it for people under 25 years old do not have that many savings. It’s necessary to convince them that this type of cars is good value for money. Then we are able to make profits from them.
So that comes to the problem how to present the car to our target consumers effectively though an advertising campaign.
I think TV commercials can meet our needs. For one can it can reach a large number of audience at a low cost per person. For another, television allows creative use of action, color, and sound which that cannot possible in any other medium.
In addition, giving leaflets is another way to show them the new model.
With both of the ways , I think we can our plan reach the expectation.Let get down to prepare for it.
Internal/External magazine/(staff magazine) who should be involved Consumers Newsletter\Articles
文化差异问题、所需了解到的关于对方的信息
了解受培训者的信息、与会者的信息、客户的信息、
传递何种信息才合适，怎么传递
Part i
●Do you think price is the only factor that you consider when you are
deciding to buy a product?
No, when I am deciding to buy a product, I consider not only price, but also quality, after-sales service, reliability, reputation and style, etc. Usually, I think the better quality the higher price, so I may not choose the cheapest one.
●Do you think advertising cost-effective?你认为广告节省费用吗？
Yes, although advertising can be quite expensive, many firms still find it cost effective because it can reach millions of people at a low cost per person.
●What do you think are the promotional alternatives手段？
They are advertising, personal selling, sales promotion（促销活动）and publicity.
●What do you think is the basic objective underlying all promotion?
I think it’s to provide information. To tell customers about the what
products are available, where they can be purchased, and for what prices.
●What training would you hope to have in the future?
The training of foreign languages, such as English. The globalization of economy and the wide-spread international cooperation all need the bridge of a common language. And English is one of the most widely-used languages.
●Do you think companies should provide training for all their staff?
Yes. Colleagues should be treated equal. Their knowledge and skills need to be improved.
●Would you welcome stress when you are targeting at your goal?
Yes, A reasonable amount of stress will push me forward a bit faster.(will push me to work harder )
●What is important when dealing considering setting up a staff
canteen?
●employees’ opinions
●cost to the company
●careful planning
Firstly, in order to makes sure that the canteen can really benefits your staff, it’s important to take the employees’ opinions into consideration. For example, you can a survey about what the price of the food can be charged among staff.This is to ensure the food won’t be too expensive to them as well as to avoid raising complaint . ( should be placed, such as TV, the shape of the table, and the color of the wall so as to create a comfortable place for them to
relax while eating)
Secondly, cost to the company is also important. Without money, no canteen can be set up. You need to make sure the cost is within your budget. (The cost will influence the size )
All this is impossible without careful planning ,so you have to plan in the advance to make
Trade delegation
I think this is a good opportunity for our company to open new market in another country.
As the old saying goes, Know the enemy and know yourself, and you can fight a hundred battles without being defeated.
There are some advantages as well as disadvantages.
As to advantages,
However, disadvantages shouldn’t be neglected. For one thing, I am afraid they can adapt to the climate there in a short time. This will have a direct impact on their health as well as efficiency of work.
For another, some cultural conflicts may occur while doing business. Sometimes, these can lead to the failure to have contracts between our company and clients.
they need to know their eating habits,
ways of working, including when is time for working,
And it’s very important to aware that it’s not proper to talk about business while having meals.
1.The first impression is vital. We should be neatly dressed to leave a good impression on the audience. 2.If you have a good sense of humor, it helps to enhance atmosphere at the presentation and the audience will become more friendly and engaging Teamwork(mutual trust, full co-operation) 1. What is important when managing a project? ●Encouraging team work ●Keeping to schedule ●Selection of the team members Firstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work. Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion. On top of that, selection of the participants should be also taken into consideration. People with a wide range of experiences can enhance the chance of the successfully sorting out problems. 2. What is important when choosing people to work in teams? ●Variety of experience ●Personal qualities ●Attitude Firstly, variety of experience is very important to a team member, because you never know what kind of problems might suddenly come up to you. Experiences in different fields will enhance the chance of successfully sorting out problems with you knowledge which is based on your past experience Secondly, personal qualities are also important. The basis of the team work is mutual trust and friendly atmosphere, which requires team members to be patient, modest and to have good interpersonal skills. What’s more, attitude should be also taken into account. As the old saying goes “Attitude is everything”. It has a direct impact on the success or failure of the teamwork.
BEC考试真题及答案(中级) 2014上半年BEC考试真题及答案(中级) 口语部分： Part1: https://www.doczj.com/doc/0f4823975.html,，where are you from，major，what do you like most about your study......然后问了个是否建议电话销售。这些问题先问搭档的，然后再问我。 Part2: 1.3选1，选了2，when aiming to reduce the manufacturing costs,提示有location of factory 以及type of supplier，搭档的是有关quality guarantee的。 2. What’s important when choosing a hotel for customers? 提示有location of hotel, facilities,我自己再加了个hotel’s service. Part3: 1. one-day training for those who want to start business, 提问有应包括那些内容，然后还有如何推销这个课程。后来问了对于朋友一起do business怎么看。 2. how to improve staff offices以及whether to ask for staff’s ideas and why 写作部分： 小作文： receive a complaint about website from an important client, 写信给website manager： 1. What the complaint is? 2. Why is the client important? 3. Request a meeting to discuss the matter with the website manager. 大作文： 公司准备在销售部推行bonuses制度，你的line manager让你写个报告：
1 the contact between coach and employee not solving all difficulties at work 2 the discussion of how certain situations could be better handled if they occur again 3 a coach encouraging an employee to apply what has been taught to routine work situations 4 coaching providing new interest to individuals who are unhappy in their current positions 5 coaching providing a supportive environment to discuss performance 6 employees being asked to analyse themselves and practise greater self-awareness 7 coaching enabling a company to respond rapidly to a lack of expertise in a certain area Coaching A Coaching involves two or more people sitting down together to talk through issues that have come up recently at work, and analysing how they were managed and how they might be dealt with more effectively on subsequent occasions. Coaching thus transfers skills and information from one person to another in an on-the-job situation so that the work experience of the coach is used to advise and guide the individual being coached. It also allows successes and failures to be evaluated in a non-threatening atmosphere. B Coaching means influencing the learner's personal development, for example his or her confidence and ambition. It can take place any time during an individual's career. Coaching is intended to assist individuals to function more effectively, and it is a powerful learning model. It begins where skills-based training ends, and helps individuals to use formally learnt knowledge in day-to-day work and management situations. Individuals being coached are in a demanding situation with their coach, which requires them to consider their own behaviour and question their reasons for doing things. C The coach professionally assists the career development of another individual, outside the normal manager/subordinate relationship. In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this. However, it can provide a space for discussion and feedback on topics such as people management and skills, behaviour patterns, confidence-building and time management. Through coaching, an organisation can meet skills shortages, discuss targets and indicate how employees should deal with challenging situations, all at short notice. D Effective coaches are usually those who get satisfaction from the success of others and who give time to the coaching role. Giving people coaching responsibilities can support their development, either by encouraging management potential through small-scale one-to-one assignments, or by providing added job satisfaction to managers who feel they are stuck in their present jobs. A coach is also a confidential adviser, accustomed to developing positive and effective approaches to complex management, organisational and change problems. 这篇文章讲的是培训（coaching）的作用。培训对一个公司的发展和员工的成长都是至 关重要的。文章的内容比较泛，但是题目的答案比较明显。 第一题，教练和员工之间的接触不能解决工作中的所有困难。答案是C段的这么一句： In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上，培训可以提供所有问题的答案。但是实践中达不到这样。Fall short of是关键词。
《…Businessman of the Year' A ward》年度企业家奖。分别介绍了这个奖项的四个候选人的英雄事迹。 第一题，这个企业家成功的定位了不同的消费群体。答案在B段：He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious。他开始将品牌定位在高质量的食品市场并且发起了几项注重健康的自主品牌的运动。Health conscious是指注重健康的。一个是高质量的食品市场，一个是注重健康的，联合起来，就是瞄准了不同的消费市场，即不同的消费群体。 第二题，通过小心的前进计划，这个企业家帮助公司度过了一个困难时期。答案是D段的这么一句：budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession.。预算和预告正是使得公司可以成功的，尤其当现在整个广告市场被衰退袭击的时候。Budgets and forecast就是题干中说的careful forward planning，successful对应于survive，a different period对应于the market has been hit by recession。 第三题，因为这个企业家的思维方式，公司对待变化更加开明了。答案是A段的这么一句：He is credited with reinventing Fentons Finance - revitalising its culture of inflexibility。他以重塑了Fentons Finance而受到嘉奖——给了固定守旧的文化以新的生命。more open to change就可以对应于revitalising its culture of inflexibility。revitalising是give new life to的意思。 第四题，尽管有反对意见，这个企业家还是制定并执行了某些决定。答案是C段的这么一句：he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies within the group在推动某些争议性的或者是经验不足的执行官的任命时他很有勇气。从controversial和courageous可以看出来，这些任命时不完全被接受的，有反对意见（opposition），但他还是坚持了。 第五题，这个企业家通过让人们误会自己的意图而取得某些成功。答案是A段的这么一句：He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment他让所有人相信他是反对大的并购的，然后在最佳时期跳上Westcombe银行的机会（即收购了这个银行）。let everyone believe，也就是misleading people about his intentions。 第六题，这个企业家的能力最初在雇佣他的公司里受到了怀疑。答案是B段最后一句，稍微隐晦点：This should be extremely satisfying for Nash, who had left the retailer in 1986, disappointed after failing to secure the top job.因为无法得到高层的职位而失望离开，结果因为他的决策，公司股价上升了，让他很满足。意思就是本来以这个人的能力是可以胜任高层的工作的，但是他却没有得到。 第七题，这个企业家因为处理一些商业利益的能力而受到仰慕。答案在C段。C段最后说这个人在不同的公司担任要职（be chairman），不同的公司会有商业利益的冲突，而他却能好好处理（manage），所以答案选C。《Setting up an appraisal scheme》，制定评估计划。 第八题，前面说做评估最重要的是决定关键的目标，以及计划的真正目的。那么接着应该说的就是这个计划的目的是什么。符合这一条件的是D：理想的说，这是为了提供一个帮助员工发展的支持性框架。 第九题，这一段是讲选人的重要。空格前面说要挑选一个了解各个员工潜在需求的人，后面说这个人要能被大家信任，这样当员工有什么疑问时才会转向他。从上下文看，第九空仍然是和选人有关。A最符合这个特点，有两个关键地方。select a manager和deal with any suspicions，分别可以和上下文对应。Select a manager 可以对应于前面的the person given responsibility，deal with any suspicions可以对应于后文的staff will turn to if they are concerned. 第十题，前面说让员工被自己不喜欢的或者是价值观不认同的人来评估的话，评估计划的成功会打折扣。所以这个第十空的讲的还是关于选人的。C可以填在这里，C选项的in such a position是个暗示：让即使只有一个员工处在这样的位置上都会影响他人的反应。意思是不能让一个被大家不喜欢的人处在评估人的位置上。 第十一题，这段讲评估的形式要尽可能的简单，避免冗长的文件。能接上的是E：只需要让员工知道谁来评估，为什么评估，以及评估的形式就行了。没有必要弄那些复杂的没人愿意读的文件。 第十二题，前面说评估可能会涉及到一些机密信息的披露。后面说这些会展现一些访谈的决定。关键要理解空格后面的these代表什么。能够show the decisions
BEC-2 Test 1 Reading Part One Question 1-7 Look at the statements below and the information about training courses on the opposite paper. Which course (A, B, C, or D) does each statement 1-7 refer to? For each statement 1-7, mark one letter (A, B, C or D) on your Answer Sheet. You will need to use some of these letters more than once. A Loans Administration This course looks at the administrative functions of a bank's loans department, e.g. dealing with credit applications and keeping records of loan transactions. We will use real application forms of the type that administrative staff in loans departments regularly handle. It will be particularly useful for experienced staff with day-to-day administrative responsibility for loan portfolios. Although most clients choose to enjoy our beautiful premises, the course can be run at the client company or elsewhere. B Cashflow Analysis On this advanced course you will build up a database of a company's cashflow over time and identify and interpret patterns of change. You will analyze the cashflow of a few sample companies and use your analysis to judge their ability to settle their debts. This course will help you perform an advanced cashflow analysis of your own company. C Loan Contracts Open to anyone who completed our introductory course to legal contracts in business, this course looks at the legal
人邮第二辑真题TEST 1 READING PART 1 1 the contact between coach and employee not solving all difficulties at work 2 the discussion of how certain situations could be better handled if they occur again 3 a coach encouraging an employee to apply what has been taught to routine work situations 4 coaching providing new interest to individuals who are unhappy in their current positions 5 coaching providing a supportive environment to discuss performance 6 employees being asked to analyse themselves and practise greater self-awareness 7 coaching enabling a company to respond rapidly to a lack of expertise in a certain area Coaching A Coaching involves two or more people sitting down together to talk through issues that have come up recently at work, and analysing how they were managed and how they might be dealt with more effectively on subsequent occasions. Coaching thus transfers skills and information from one person to another in an on-the-job situation so that the work experience of the coach is used to advise and guide the individual being coached. It also allows successes and failures to be evaluated in a non-threatening atmosphere. B Coaching means influencing the learner's personal development, for example his or her confidence and ambition. It can take place any time during an individual's career. Coaching is intended to assist individuals to function more effectively, and it is a powerful learning model. It begins where skills-based training ends, and helps individuals to use formally learnt knowledge in day-to-day work and management situations. Individuals being coached are in a demanding situation with their coach, which requires them to consider their own behaviour and question their reasons for doing things. C The coach professionally assists the career development of another individual, outside the normal manager/subordinate relationship. In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this. However, it can provide a space for discussion and feedback on topics such as people management and skills, behaviour patterns, confidence-building and time management. Through coaching, an organisation can meet skills shortages, discuss targets and indicate how employees should deal with challenging situations, all at short notice. D Effective coaches are usually those who get satisfaction from the success of others and who give time to the coaching role. Giving people coaching responsibilities can support their development, either by encouraging management potential through small-scale one-to-one assignments, or by providing added job satisfaction to managers who feel they are stuck in their present jobs. A coach is also a confidential adviser, accustomed to developing positive and effective approaches to complex management, organisational and change problems. 这篇文章讲的是培训（coaching）的作用。培训对一个公司的发展和员工的成长都是至
Test3 Part one 《Manage your boss》，管理你的老板，文章是四个业内人士就如何与老板相处给出了自己的意见，哪些应该做的，哪些不应该做的，是一门技巧，更是一门学问。 第一题，听你的老板告诉你工作得怎么样。答案是C段的这么一句：You need to receive ongoing feedback on whether your work is effective。你需要接受关于你的工作是否有效率的持续反馈。这一段是在讲要和老板保持沟通，否则两人之间有隔阂的话，麻烦就来了。How well you are working也就是whether your work is effective。 第二题，认识到你的老板有时候也需要独处。答案在D段最后一句，但是比较隐晦，需要理解：recognise that everyone is human, and there are times when a request from you may be unwelcome. Get to know your boss's Personal Assistant, who can advise you when it is a good time to talk to him or her.认识到大家都是人，有时你的要求可能并不受欢迎。想办法去认识老板的个人助理，他可以给你建议什么时候找老板谈话合适。 找老板谈话要选择合适的时机，也就是说有的时候老板也不想被人打扰。这也就是第二题所说的老板有的时候也需要独处。 第三题，用一种积极的精神评价老板的工作。答案是A段的这么一句：remember that bosses like praise as much as any employee.记住老板也和员工一样喜欢赞扬。praise也就是comment in a positive spirit。 第四题，试图用你的周全来给老板留下印象。Thoroughness的意思是周全，看朗文词典对thorough的解释：including every possible detail。但看中文“彻底的”不容易理解。所以答案是ensuring that you come to meetings well prepared, that you have a good eye for detail, and so on.确保你开会时已准备充分，你有一双发现细节的好的双眼，等等。You have a good eye for detail可以对应于including every possible detail。 第五题，如果对工作有困难不要迟疑告诉你的老板。答案是A段的第一句：No boss likes nasty surprises. Thinking you can solve a serious problem before he or she finds out is a doomed strategy. Much better to inform your boss about the situation early on, together with your suggested solution.没有人喜欢恶心人的惊喜。想想你自己可以解决一个重要的问题结果他却发现是一个注定失败的策略。最好在事情刚开始的时候通知你的老板，以及你提议的解决办法。 第六题，表现给你的老板你能在一个更高的水平上工作。答案在B段：Bosses like it if you can see 'the big picture' because they want to be able to delegate.。如果你能看到大的“图景”老板会喜欢的，因为他们也需要委派任务。这个句子前面说要能区别重要的事情和旁枝末节。能够看到“大的图景”是需要眼界和决断力的，因此这里的see …the big picture?可以对应于题干中的working at a higher level。 第七题，同你的老板交谈，即便是并不直接与工作相关的事情。答案是C段这么一句：if necessary, discussing personal issues from outside the workplace.如果有必要的话，讨论工作外的私事。整个C段都是讲同老板沟通的重要性，最关键的一句是keep the lines of communication with your boss open。有的时候并不需要直接在原文中找到和题干相同意思的句子，凭借每一段的中心意思就可以做出来。这里的personal issues也就是matters not directly related to your work. Part two： 《Sell,Sell,Sell》，其实是关于广告的。广告的最终目的就是提升销售。第一段是总体讲述广告业的情况以及广告的作用。第二段介绍了广告的几种形式，不同的公司对广告的要求是不一样的。第三段讲怎么样才能打好广告，一不小心就容易让观众产生逆反心理。 第八题，这一空的前后都是在讲广告的作用。前面说做广告的人认为他们是在传递一种重要的信息，因为他们保护并且提升了客户的品牌同时又给消费者提供了更多的选择。后面说要是没有广告的话，很多电视节目就不会免费，而且报纸会比现在贵六倍。从前后的信息可以看出这里是在讲广告的重要性，广告是必不可少的。D选项可以和这里的前后内容相吻合：不管你接不接受这个论断，你都得承认没了广告世界将大不一样。this argument是指前面广告商的那段话，而very different就是引出后面的电视不免费、报纸涨价等等。 第9题，这一段是讲广告的不同模式。第一句话就说广告有很多模式，但是没有人能够精确
BEC商务英语中级考试真题及答案解 析 给大家带来BEC商务英语中级考试真题, 这下面就和大家分享，来欣赏一下吧。 一、 1 This businessman has successfully targeted a different group of consumers. 2 With careful forward planning, this businessman is helping the company survive a difficult period. 3 The company is now more open to change because of this businessmans way of thinking. 4 This businessman has made and implemented certain decisions despite opposition to them. 5 This businessman has achieved some success by misleading people about his intentions.
6 The abilities of this businessman were previously doubted by the company that employs him. 7 This businessman is admired for his ability to manage a number of business interests. Businessman of the Year Award A James King: Chief Executive of Fentons Finance King was nominated for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revered by his team. He is credited with reinventing Fentons Finance - revitalising its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game. He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment. History will be the judge, but for now the markets consider King to be a star. B Keith Nash: Chief Executive of Hamleys Supermarkets Nash took over as CEO when Hamleys systems and distribution were out of date and the brand badly needed freshening up. He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious. As a result, the share price has gone up nearly 80 per
BEC中级口试题目和答案解析归纳 1.The first impression is vital. We should be neatly dressed to leave a good impression on the audience. 2.If you have a good sense of humor, it helps to enhance atmosphere at the presentation and the audience will become more friendly and engaging Teamwork(mutual trust, full co-operation) 1. What is important when managing a project? ●Encouraging team work ●Keeping to schedule ●Selection of the team members Firstly, encouraging teamwork is very important when managing a project. Teamwork reflects the combined experiences, knowledge, intelligence and views of a group of people, so it will definitely improve the quality and efficiency of the work. Secondly, keeping to schedule is also important. Time is always of essence for a project. You should ensure that you would be running before the schedule rather than after it. Otherwise it will lead to late completion. On top of that, selection of the participants should be
第二辑 T1P1 这篇文章讲的是培训（coaching）的作用。培训对一个公司的发展和员工的成长都是至 关重要的。文章的内容比较泛，但是题目的答案比较明显。 第一题，教练和员工之间的接触不能解决工作中的所有困难。答案是C段的这么一句： In theory, the coaching relationship should provide answers to every problem, but in practice it falls short of this.理论上，培训可以提供所有问题的答案。但是实践中达不到这样。Fall short of是关键词。 第二题，讨论某些情况如果再度出现的话怎么样可以处理的更好。答案是A段的这么 一句：analysing how they were managed and how they might be dealt with more effectively on subsequent occasions.分析应该如何进行处理并且在接下来的情况下怎样可以处理的更有效。 这里的dealt with more effectively对应于题干中的better handled，on subsequent occasions.也就是occur again。 第三题，教练鼓励员工将所学应用到日常的工作中。答案是B段的这么一句：helps individuals to use formally learnt knowledge in day-to-day work and management situations.帮助个人将学到的正式知识用在日常工作和管理情况下。这里的day-to-day work and management situations就是题干中的routine work situations，what has been taught 也就是formally learnt knowledge。 第四题，培训为在现有岗位上不高兴的个人提供了新的兴趣。答案是D段的这么一句：providing added job satisfaction to managers who feel they are stuck in their present jobs。对感觉自己在现有岗位上受困的经理们提供附加的工作满足感。这里的stuck in their present jobs就是题干中的unhappy in their current position，added job satisfaction可以对应于题干中的new interest。 第五题，培训提供了一个有力的、支持性的讨论工作表现的环境。答案是A段的：It also allows successes and failures to be evaluated in a non-threatening atmosphere.它允许成功和失败在一个没有威胁的气氛下被评估。成功和失败也就是performance，supportive environment可以对应于non-threatening atmosphere。 第六题，员工被要求分析他们自己并且培养出更强的自知。有必要理解下self-awareness 的含义，不能简单的从中文理解成自我意识，看英文解释：knowledge and understanding of yourself。所以答案是B段的这么一句：requires them to consider their own behaviour and question their reasons for doing things.要求他们考虑自己的行为并且思考这么做的理由。consider their own behaviour可以对应于题干中的analyse themselves，思考这么做的理由也是为了进一步增进对自己的认识。 第七题，培训可以使得公司对某个领域的技术缺失迅速做出反应。答案是C段的最后 一句：indicate how employees should deal with challenging situations, all at short notice.指出员工怎样处理有挑战性的情况，在短时间内。At short notice是一接到通知就，短时间内的意思,可以对应这一题的respond rapidly，challenging situations可以指代题干中的a lack of expertise in a certain area. T1P2 《Buffet Zone》，自助餐区域，在这篇文章里的意思应该是自助餐领域，讲的是一个在自助餐领域取得了惊人成绩的杰出女性创业的故事。这套题目不难，尤其比起第四辑的题目。文章本身有很清晰的故事发展脉络，选项和原文的对应也比较明显。文章的几个段落是按照