１、教材的地位及作用：
第二册第六单元第一节课，本单元围绕Where’s the … ? It’s next to the … ?这个题材开展多种教学活动，它与上一单元联系紧密，是它的延续。本节课是本单元的重点。通过学习的Where’s the … ? It’s next to the … ?进一步加深对询问、指点方向的语法现象的理解和运用。同时通过Where’s the … ? It’s next to the … ?在陈述句与疑问句中的操练，进一步提高学生听、说、读、写综合素质能力。
２、教学目标：（知识目标、能力目标、德育目标）
知识目标：
(１)学习、掌握Where’s the … ? It’s next to the … ?
(２)学习单词bank, theatre … 。
能力目标：提高学生听、说、读、写及知识自学的综合能力。
德育目标：教育学生热爱生活。
确立教学目标的依据：
根据英语教学大纲规定，通过听、说、读、写的训练，使学生获得英语基础知识和为交际初步运用英语的能力，激发学生的学习兴趣，为进一步学习打好初步的基础。此外，根据我国国情和外语教学大纲的要求，现阶段外语教学的素质教育主要包括思想素质教育、目的语素质教育、潜在外语能力的培养、非智力因素的培养等四方面。
３、重点与难点：
重点：学习询问、指点方向Where’s the … ? It’s next to the … ?
难点：句型Where’s the … ? It’s next to the … ?在实际生活中的应用。
确立重点与难点的依据：
根据教学大纲的要求，及本课在教材中所处的地位和作用。
二、教材处理：
根据以上对教材的分析，同时针对中国学生学习外语存在一定困难的实际情况。首先给学生创造外语语言氛围，身临其境地把学生带到街区里。同时激发学生学习兴趣，使学生在
参与询问、指点方向的一系列活动中，掌握知识。最后通过做游戏对学生所学知识点进行训练，从而达到巩固知识的目的。
三、教学方法：
通过五步教学法，精讲巧练，由浅入深，由易到难，由已知到未知，循序渐进地深化教学内容。展开以教师为主导，以学生为主体的师生双边活动。
四、教学手段：
主要以现代化电教手段－－多媒体辅助教学，贯穿整个教学过程。增加了直观性和趣味性，加大了课堂密度，提高了教学效果。
五、教学程序：
１、新课导入
为了激发学生的学习兴趣，引起注意，拉近师生距离，首先告诉学生这节课我将带他们去一个有趣的地方，并请他们依据我的提示猜测要去哪里？当学生猜出去农场时，我们便“上车”，一路欢歌去农场。随着“嘎”的刹车声，电脑打出农场全景，给学生一种身临其境的感觉，导入正课。
２、新课的讲解
本课利用多媒体教学手段展示了一幅幅色彩逼真、形象生动的画面，配有汽车声、动物的叫声，栩栩如生。以学生在街区问路为主线，通过询问、指点方向的句型Where’s the … ? It’s next to the … ?在一系列既关联又相对独立的语境中详细讲解，反复演练，使学生全面掌握。其中多媒体展示的动画部分更具特色，充分地调动了学生的积极性，吸引了全体学生的注意力，达到了教育教学目的，培养学生思想素质、情感素质和英语语言素质。
３、反复操练和巩固应用
为了调动学生的积极性，利用Work in threes,in pairs,in row,in group,及Boys a sk,Girls answer等多种不同方式操练巩固。使学生处于积极思维的状态之中，全方位、多角度培养学生运用英语的能力。
４、反馈练习
本课的又一次高潮是将游戏与练习有机结合，融为一体。设计15个街区模型，让一对对学生上街问路，并配有本课的重点Where’s the … ? It’s next to the … ?使学生在玩中进一步体会到句型Where’s the … ?It’s next to the … ?在实际生活中的运用。
优秀小学英语说课稿范例《Holiday》 说教材： 1. 教材内容 本节教材重点围绕节日展开，围绕人们经常如何度过节日展开话题。本课时要求学生能掌握四个节日National Day, Halloween,Christmas, Spring Festival 及句型Whatdo people usually do at ….?I… .并能自由交流如何度过假日。在本课中did引导的一般疑问句及回答也是新知之一。因为在前面第三单元己出现了be 动词的过去式，所以学生在学习的时候这方面比较容易掌握。 本节课所选的教学内容是牛津小学英语6A Unit 6。本单元教学围绕节日展开。在询问节日这部分，学生已有了前面第三单元的知识铺垫，比较易于深入与扩展。这样的安排，既体现了教材循序渐进、由难到易的编排意思，又符合学生的知识水平和认知水平。关于人们如何度过节日这个话题，特别是西方的节日，。则需要学生课后即时收集资料。在实际教学中，本课采用旧话题先教新句型，再用句型引新知的方式展开，这样既便于学生接受掌握，也体现了教学内容之间的连贯性。 说目标： 1. 教学目标 新课程强调知识与技能、过程与方法、情感态度与价值观三个角度的有机结合，本着这样的理解，我制定如下教学目标。 [认知目标] 学生能听、说、读短语及单词：visit relatives and friends , go to parties, dress up in costumes, waremasks , make pumping lanterns, eat lots of delicious food , National Day,Christmas, Halloween, Spring Festival , favourite ; 能使用When’s… ? What do people usually do at …? Did you….last…? Yes , I did./ No, I didn’t.等实行口语交际。[水平目标]能用英语交流在假日中的活动，部分同学能用英语流利介绍节日的相关情况。[情感目标] 通过活动、游戏使学生产生学习英语的兴趣；让学生敢于、乐于开口，积极参与交流。并让学生在学习的过程中，培养他们的合作意识和竞争意识。 2. 教学重难点 教学的重点是让学生掌握词组，能使用词组实行交流，初步锻炼学生使用词组描述节日的水平；难点是让学生理解时态的变化，及意识到词组的不同使用能造就语言的丰富性。 说教法： 1．教法设计 根据英语这门课本身的特点及六年级学生的兴趣，我通过设计具体形象的情景，以旧带新，持续滚动知识点，以此来分散教学难点，让学生直观地感知与理解。同时创设数个任务活动，从单词到短语到句子到对话到片断，使学生在师生、生生之间的多向交流中实行有意义的练习与实践，充分发挥他们的学习主体性，培养他们学习致用的水平。 2. 学法指导 引导学生通过比较、观察、猜测的方法逐渐感悟新语言项目的功能，让学生在多层次的练习中体会到学习英语时“使用”的必要性，鼓励学生积极思维，大胆尝试。 3．教学手段 根据本课的教学内容、教学目标、学生的年龄特征和心理特征，为了更好地激发学生学习兴趣，从而能积极主动参与学习。教学中使用多媒体课件、图片等教学辅助手段，置抽象的句型于一个个生动的情景、游戏之中，不但使学习过程自然轻松，更能较好地启智开思。 说过程： 1．热身（ Warm up）
小学英语全英文说课稿：6AUnit1 Public signs Good morning my distinguished judges:Today I will talk about Fun with English 6AUnit1 Public signs. Firstly, I’d like to analyze the teaching material. I. Teaching materials. This unit is about public signs which are very close and familiar to our daily life. So the students will be interested in this topic. I will finish this unit in 5 periods. As the first lesson I will pay more attention to the new words and the drills. In addition to what introduced in the textbook, I’ll extend more vocabularies such as: No left/right turning, No fishing, No swimming…in the following lesson, and I will also show them some signs we can see in our daily life. For example: Exit, Entrance, The disabled only, Bank, Clinic and so on. To do this will enrich the students’ knowledge on public signs. Next, I will talk about the students simply. The students of Grade 6 have learned English for more than 3 years. So they have got the foundation for this lesson. They are active and competitive in class. What we teachers should do is to make them be concentrated, stimulated and amused. According to the teaching material and the students’ level, secondly I will lay out the aims of this lesson. II Teaching aims. Knowledge aims: 1.Enable the students to master the four-skill words: ask, question, always, mean and must. 2.Grasp the new phrases: No smoking, No littering, No climbing, No eating or drinking, No parking, be quiet, Danger. 3. Help them to learn the new drills: What does this sign mean? It means… 4. Require them to use the drills and the conversational English freely, talk about the public signs they’ve seen before. Ability aims： 1. Enable them to use what they’ve learned in class. Especially to open their mouth to speak, to practice oral English and to take part in different activities. 2. Develop their abilities of conmunication, self-learning and question-asking through task-based teaching. 3. Improve their ability of writing through effective exercise. Emotion aims: 1. Cultivate the students’ spirit of teamwork and consciousness of competition. 2. Let the students enjoy the sensation of success and the confidence of English-leaning. At the same time their motivation and interest should also be well fostered. 3. Offer moral education properly when teach “No smoking and No littering.” III. Teaching difficulties and key points. What I’ve said above are aims of this lesson. Thirdly I’ll emphasize the teaching difficulties and key points. According to the aims, the new words and the drills will be the key points. The difficulties are the correct usage of the third person grammar and the pronunciation of the new words. IV. Teaching and learning methods. After the teaching difficulties and key points, I’ll say something about the teaching and learning methods. We teachers often concern how to teach but not how to learn. But I
１、教材的地位及作用： 第二册第六单元第一节课，本单元围绕Where’s the … ? It’s next to the … ?这个题材开展多种教学活动，它与上一单元联系紧密，是它的延续。本节课是本单元的重点。通过学习的Where’s the … ? It’s next to the … ?进一步加深对询问、指点方向的语法现象的理解和运用。同时通过Where’s the … ? It’s next to the … ?在陈述句与疑问句中的操练，进一步提高学生听、说、读、写综合素质能力。 ２、教学目标：（知识目标、能力目标、德育目标） 知识目标： (１)学习、掌握Where’s the … ? It’s next to the … ? (２)学习单词bank, theatre … 。 能力目标：提高学生听、说、读、写及知识自学的综合能力。 德育目标：教育学生热爱生活。 确立教学目标的依据： 根据英语教学大纲规定，通过听、说、读、写的训练，使学生获得英语基础知识和为交际初步运用英语的能力，激发学生的学习兴趣，为进一步学习打好初步的基础。此外，根据我国国情和外语教学大纲的要求，现阶段外语教学的素质教育主要包括思想素质教育、目的语素质教育、潜在外语能力的培养、非智力因素的培养等四方面。 ３、重点与难点： 重点：学习询问、指点方向Where’s the … ? It’s next to the … ? 难点：句型Where’s the … ? It’s next to the … ?在实际生活中的应用。 确立重点与难点的依据： 根据教学大纲的要求，及本课在教材中所处的地位和作用。 二、教材处理： 根据以上对教材的分析，同时针对中国学生学习外语存在一定困难的实际情况。首先给学生创造外语语言氛围，身临其境地把学生带到街区里。同时激发学生学习兴趣，使学生在
文案策划 岗位说明书 一、岗位基本信息 岗位名称 文案策划 直接上级 品牌经理 任职人签名 所属部门 品牌中心 岗位编号 上级签名 二、岗位描述 1、负责撰写媒体项目的文案，包括软文、新闻稿、策划案、品牌文案等; 2、负责搜集整理项目所涉及的各类资料，包括广告、文案的搜集，并建立资料库; 3、配合公司对内对外的品牌宣传、策划等工作; 4、完成上级领导临时交办的工作。 三、工作沟通关系 四、职责与工作任务 职 责 一 职责表述： 品牌、服务及日常工作 工作时间百分比： 40% 工作 任务 1. 负责业务方案中创意文字的撰写; 2. 负责对提案和输出的文字及设计完成稿校对签字; 3. 负责对各项业务(客户)文案资料的管理; 5. 负责公司微信公众号、官网信息、对外宣传媒体内容等的编辑; 6. 配合公司相关部门的工作，在第一时间提供给客户最完善的解决方案。 职 职责表述：执行力 工作时间百分比： 40% 外部相关部门或岗位: 行政部、销售部、财务部、客服部 汇报直接上级：品牌经理 本岗位 监督直接下级： 无 内部相关部门或岗位: 视频中心
责 二工作 任务1. 配合完善上刊方案，配合完善传播主题，负责完成传播主题在多种传播手段上的文字创作、校对等工作; 2. 在项目服务的过程中，配合广告策略，根据策略完成媒体的文字创意表现; 3.按要求完成领导交代的其他工作。 职责三职责表述：团队合作工作时间百分比：20 % 工作 任务 1.协助品牌经理全面展品牌策划工作； 2.配合销售部策划公司项目； 3.与平面设计配合完成工作内容； 4.撰写公司项目软文、海报、网页内容等，推广公司品牌。 任职者承诺: 兹接到《岗位说明书》，本人已明白其中全部内容和要求，并保证按岗位说明书履行职责。 承诺人： 2017年月日 编制人员/日期审核人员/日期批准人员/日期
小学英语阅读课说课稿 篇一：小学英语优秀说课稿《Unit 1 This Is My Day 》(借鉴参考) Unit 1 This Is My Day 尊敬的各位评委老师，大家上午好。今天很荣幸站在这里说课，我是小学英语组??考生。今天我说课的内容是Unit1 This Is My Day （说完了就立刻板书）。接下来我将从教材的分析、学情的分析、教法学法的选用、教具的准备、教学过程的设定和板书设计这六个方面来呈现我的说课。 一、说教材 第一个版块说教材，包含三个要点 首先说教材地位与作用：本课内容选自人教版英语五年级下册，单元核心内容是学习一天中不同时间段内的学习和生活起居情况的表达，尤其是学会使用频度副词谈论日常生活。本课时是A部分的Let’s Learn 和Let ’s play,是本部分的第一课时，它是整个模块的重点，占有很重要的地位，为后面课时的学习做铺垫。 然后说教学目标：根据课程标准对本节课的具体要求，针对小学生的心理特点和认知水平，结合教材，本着面向全体学生，使学生全面主动发展的原则，确定本节课的教
学目标如下： 1、知识目标：掌握本课时主要动词短语：eat breakfast,do morning exercises,have English class,play sports,eat dinner。 2、能力目标：能够听懂问句：When do you do morning exercises/...?并能运用所学动词短语替换句型“I usually ... at ...中的关键词回答问句。 3：情感目标：引导学生养成良好的作息习惯。 最后说教学重难点，其中重点是掌握Let’s learn 中的五个动词短语，并能用这五个短语回答询问作息时间的问题。难点是掌握五个短语和单词exercises，usually 的正确发音。 二．说学请 学生在上册已经对相关内容有部分了解，对时间的表达也比较熟悉，已掌握了一定数量的动词短语如do homework,play football,watch TV,play computer games 等。因此，活动设计要激活学生的最近发展区，通过不同层次的活动使效率最大化，知识系统化、条理化，促进完整表达的输出。 三、教法，学法
pep小学英语Unit5 B Let’s talk说课稿全英文版 The Lecture Notes of 《PEP Primary English 》 Book4 Unit5 B Let’s talk Ladies and Gentlemen, It’s my great pleasure to be here sharing my lesson with you. The content of my lesson is《PEP Primary English 》Book4 Unit5 B Let’s talk, asking the price and inquiring the clothes size.First, let me talk about the teaching material. Part 1 Teaching Material: This lesson is about a shopping topic. By study of this unit, the Ss know how to ask the price in English and how to describe the size and price with simple words and sentences. The sentence patterns of this lesson “ What size?” “How much are they?” and“We’ll take them .”are the key and difficult points of this unit.The study of this lesson will help the Ss with daily communication. Moreover, this lesson completes the transition of the phrase “a pair of… ”to the sentence pattern “A pair of… for …” ,and helps the Ss further consolidate the knowledge of words of clothing appearing in plural form. Therefore, on studying the teaching material and analyzing the regulation of children’s growing of mind,I put forward the teaching objectives according to new English lesson standard. 1.Perception objective: a)The Ss can hear, read, and use the main sentence patterns “A pair of … for …” “What size?” “How much are they?” “We' ll take them.” b)The Ss can understand and read the conversation of the lesson. 2.Ability objective: a)The Ss can use the sentence pattern of inquiring the price, and further develop their language ability of “shopping”; b)The Ss can use the patterns to express their thoughts in the proper scene. 3.Emotion objective: a)By completing the task,the Ss increase their interest and set up self-confidence in language study; b)Teach the Ss what is “love” and “ managing money matters”, put the moral education in the language study. Next,the key points of this lesson: First of all, to study and use the sentence patterns “What size?”“How much are they ?”“A pair of … for … .” “We' ll take them.”To improve the Ss’ abilities in “shopping”; Secondly, teach the Ss how to study independently as well as by cooperation. Difficult points: The Ss can use the words and patterns to describe the clothes in the proper scene, and make simple dialogues of shopping. Well, how to achieve the teaching objectives better, to stress the key points and break through the difficult points? The key is how to make use of the proper teaching methods, I’ll talk about my teaching methods below. Part 2 Teaching Methods:
精品教学教案设计| Excellent teaching plan 教师学科教案[ 20 –20 学年度第__学期] 任教学科：____________ 任教年级：____________ 任教老师：____________ xx 市实验学校
Unit7 Jobs Lesson 1 Good morning. ( 要自我介绍么) Today I'm going to talk about lesson 1 taken from Fujian Education Press, Book 2. My paper would be divided into 7 parts. Now, let's come to the first part: analysis of the teaching material. Part Ⅰ Analysis of the Teaching Material 说教材 Ⅰ My understanding of the material Lesson 1 is about different kinds of jobs. After studying this lesson, it is hoped that the Ss will be able to talk about their ideal career. 2. Lesson 1 plays a very important part in Volume 6. It provides the words and sentences of occupations, and it also encourages the Ss to express themselves in daily life. In this lesson, Ss can also improve their listening, reading and speaking abilities. Part 2 Teaching aims and demands 说目标 1. Aims on the knowledge: 1) The Ss can listen, read and say the new words. 2) To enable the Ss to understand and speak,“ What do you want to be??？I want to be a---.Because---" 2. Aims on the ability: 1) To develop the Ss'a bilities of listening, speaking, reading and acting 2) To use these new words and expression in real situations.
小学英语说课稿 ①Good afternoon , Ladies and Gentlemen ! My name is Wu Dan . I come from Tanggangzi School .I am very glad to be standing here and talking about Lesson 10 ,which is from Fun with English Book 3 Unit 2 . My teaching report includes four parts . Part 1 To analyze the book 1.There are 3 units in Book 3 . This is Lesson 10 . The central item is how to master another sentence to express “ What’s the time ? ” and how to buy something. Using “ What’s the time ? ” hungry, cakes, bread and so on . We’ll study and drill the sentences and the word ’s pronunciation . 2. According to the teaching outline and combining the students ’ situation , I make the teaching aims of this lesson as follows . a .The first is the aim of knowledge . It’s to learn and master two sentences. What time is it? I am hungry and then using them to express the time and go shopping fluently and freely b. The second is the aim of abilities The creative spirit is quite important to the students. So I will pay much attention to train it in my class. Otherwise. I will try to train the students listening, speaking, reading and writing abilities, Mainly improve their communicative abilities and encourage them to speak more English. C. The third is the aim of emotion Make the students have successful feeling and achievement. And make them be in English study. 3.Important points The first is to master and use the two sentences. What time is it? I’m hungry. The second is to master the usage of the words hungry, cakes and bread. 4.Difficult points. It’s the pronunciation of the two words. hungry, cakes, and how to use them fluently and freely . Part 2 . Teaching and learning methods Make the students take part in class . Ask and answer in pairs and groups . I’ll use communicative method , discussing method and seeing and hearing method to teach this lesson . Part 3 . Teaching aids . In order to interest the students . I’ll use a clock , recorder , cards and some food as my teaching aids . Part 4 . Teaching procedure . Step 1 Revision Before my c lass , I’ll get the students to sing an English song to keep themselves relax . Then I’ll use a clock to act it . What’s the time ? What’s the time ? It’s eight o’clock . I’ll show three numbers . When the students answer It’s ten o’clock . I’ll say: It’s ten . Today we’ll learn Lesson Ten . Then I'll put the clock on the blackboard . Step 2 Presentation and drill First I’ll point to the clock and ask , what time is it ? Students answer It’s ten . Then I go on moving the hands and ask .What time is it ?Students answer quickly . Second I’ll drill the sentences What time is it ? It’s ----- .pairs in pairs or row by row .
小学英语教案范文 Unit1 My new teachers第一课时 教学重点 本课时的教学重点是Let’s learn部分的单词：old，short thin，tall，strong, young, funny, kind等。要求学生能听懂句型，并结合这些句子表达的情境，学会恰当地替换句中的单词。逐步学会听、说、读、写单词：old，short，thin，tall，strong。 二、教学难点 本课时的教学难点是如何利用所提供的对话和情景，以旧引新，让学生进入学习状态。Let’s sta rt部分在学生用书当中首次出现，教师应正确理解此部分的辅垫作用，可根据实际教学需要进行使用，并帮助学生熟悉教材内容的变化。三、课前准备 1．教师准备教学过程中所需要的图片、声音、课件，以及本课时的八张单词卡。 2．准备一些教师的照片或图片。 3．教师准备录音机及录音带。 四、教学过程 1．Warm－up（热身） （l）教师播放Let’s start下面歌谣的录音，让学生听歌谣猜单元话题，激发学生对新学期第一单元英语学习的兴趣。还可以使用四年级上册第三单元学过的句型：“I have a new friend. He’s tall. He’s strong, too.”并结合相关人物的图片，引导学生复习strong，tall，short，thin等词，为本课时听、说、读、写这些单词做好准备。 （2）日常口语练习，内容可参考如下： T：Hello, everyone！Welcome back to school! Nice to see you! Ss: Nice to meet you! (3) 问学生几个问题，引出本课重点内容。具体会话可参考如下： T：Hi，everyone！Nice to see you again．What grade are you in now？ Ss：We’re in Grade 5． T：Do you like your new English books(new classroom, new teacher)？
Good afternoon, ladies. I am number_______. I’m glad to share my lesson with you. My teaching content today is Part of Unit of PEP Primary English, Book . (Recycle_) This unit is mainly about Now, I will explain the lesson from the following aspects. 1.教学内容(Contents) Firstly, let’s focus on the analysis of teaching content. The lesson is a new one of Unit .This unit introduces and develops the theme of “___________”, Ss are expected to master the new words___________________ and to use the sentence patterns___________________ in proper situation. The teaching material mainly describes ___________________ , and it shows all of the new knowledge points. Therefore, it is in the important position of this unit. If Ss can master it well, it will be benefit for them to learn the rest of the unit. 2.< 3.教学目标(Teaching aims) Secondly, it is about the teaching aims. According to the new curriculum standard and the syllabus, and after studying the teaching material and the facts of the Ss, I set the teaching aims as follows: 1, Knowledge objects 1) Ss can understand the content correctly. They can read and play the dialogue; 2) Ss can listen, read, speak and write the core words_______________; 3) Ss can use the sentence patterns ____________- properly. 2, Ability objects ， 1) To train Ss’ abilities of listening and speaking; 2) To train Ss’ ability of working in groups. 3, Moral objects To foster Ss’ consciousness of good cooperation and proper competition.
pep小学英语my,school说课稿模板 篇一：小学英语说课稿(全英文经典模版) 英文说课稿万能版 ●Good afternoon, my dear judges. I am number_______. I’m glad to display my teaching design here. ● My teaching content today is Partof Unit of PEP Primary English, Book This unit is mainly about Now, I will explain the lesson from the following aspects. 1教学内容 (Contents) Firstly, let’s focus on the analysis of teaching content. The lesson is a new one of Unit It includes , ____ and In section 1, it mainly deals with these key words, . And, in section 2, it deals with the patterns:
2教学对象(talk about the students) Secondly, it is about the students. Our students are in Grade They are active and curious, interested in new things. After learning English for years, they have some basic English background knowledge, so the teacher should attach importance to the communication with them, providing them the chances of using language. They have learnt English for years, and have already known It is not difficult for them to understand and use the language 3教学目标 (Teaching aims) ①Ss can understand the and get useful information from the through attentive
文案策划工作职责 1、服从主管领导，完成本职工作，严格遵守公司制定的各项规章制度，认真履行岗位职责；认真执行及按时完成部门主管下达的各项工作任务； 3、负责广告文字及相关的公司宣传性软文的撰稿、组稿、编辑工作； 4、根据公司广告宣传工作的中心任务或重点项目，进行相关的文案策划； 5、以主人翁的姿态关心、参与公司的建设与发展，并对公司的广告宣传提出合理化建议； 6、负责资料的搜集和整理分析工作，前期的市场调研与分析报告的撰写工作； 7、积极参加公司召开的企划设计人员业务交流会，不断提高自己的写作水平； 8、配合公司市场部，做好营销策划案以及可行性报告的写作工作；
9、协助公司企划部总监完成项目的企划文案工作； 10、参与配合公司其他部门的工作，完成主管及上级领导交给其他临时性工作。 11、负责公司企业形象的树立、宣传、维护、提升； 13、负责公司及加盟商等的促销方案的出台及落实，负责对促销效果进行总结、评估； 14、负责协调与相关新闻媒体的关系，负责预防和阻止对公司不利的负面报道的出现； 策划是广告系统中的根基与框架，文案则是广告中的一个环节。策划可以涉及到前期市场调查、分析、提炼等一系列庞杂繁复的工序，并决定了后续平面、文案的创作方向。 文案岗位职责：最主要的就是文稿的撰写，给客户的策划稿件一般应套用公司规定形式的页眉、页角、页码，并使用规范的Word、Excel 文档格式排版、编号。若打印协议书一类的正规文件，一般应遵循“标题用黑体，正文用宋体”。． 策划岗位职责：提供营销创意，直接针对市场和销售；策划人应时刻关注时事动态、新闻政策，这样才能找出符合时代的亮点、避免不必
小学英语优秀说课稿 小学英语说课稿 Lesson 45 PART 1 Analysis of the Teaching Material (I)STATUS AND FUNCTION 1.This unit is a revision unit, so it covers all communicative language knowledge learned from Unit 7 to Unit 11. 2.This lesson is the first one of Unit 12. So if the students can learn this lesson well, it will be helpful to make the students learn the rest of this unit. 3.This lesson is a dialogue about keeping fish. Such topic is related to daily life, so it is helpful to raise learning interests of students and it will be also helpful to improve their spoken English. (II)TEACHING AIMS AND DEMANDS Knowledge objects 1. To make the Ss know how to keep fish, birds or any other animal by learning the dialogue of this lesson.