Unit 1Advertising
[单词拼写应用]
核心单词
1．design v t.& n．设计
2．recommend v t.推荐；建议，劝告；介绍
3．aim v t.&v i.以……为目标；瞄准n．目的，目标
4．appeal v i.有吸引力；呼吁；恳请n．吸引力；呼吁，恳求
5．bargain n．便宜货；协议v i.讨价还价
6．advertise v t.&v i.做广告，宣传
7．urge v t.敦促；竭力主张n．强烈的欲望，冲动
[语境运用]用所给词的适当形式填空
1．(2018·全国卷Ⅲ)While famous foreign architects are invited to lead the designs(design) of landmark buildings in China，many excellent Chinese architects are making great efforts to take the center stage.
2．(2017·北京卷)Of the two trips to the Yangtze River and Mount Tai，both are highly recommended (recommend)．
3．The next day，an earnest editor wrote an editorial. He appealed(appeal) to everyone to help each other.
4．My mother is always urging(urge) me to do my homework as quickly as possible.
5．The trade union bargained(bargain) that its members should have another week's holiday. 6．Then a discussion will be held，aiming(aim) to improve mutual understanding.
拓展单词
1．consult v t.咨询；请教→consultant n．顾问
2．benefit v t.&v i.使受益；得益于n．益处；奖金；救济金→beneficial adj.有益的，有帮助的3．persuade v t.说服，劝说；使信服→persuasive adj.有说服力的；劝诱的→persuasion n．劝说，说服(力)
4．shock n．震惊，惊愕v t.使震惊，使惊愕→shocking adj.令人震惊的→shocked adj.震惊的5．determine v t.确定，查明；决定→determined adj.坚决的，果断的，有决心的→determination n．决心，果断
[语境运用]用所给词的适当形式填空
1．He tried to persuade her but failed. It appeared that his persuasion wasn't persuasive at all.
(persuade)
2．Cycling is highly beneficial to our health. That is to say，we can get much benefit from cycling.
(benefit)
3．He was shocked at the shocking news，for I could see his shocked look on his face. (shock) 4．She is a determined girl，so we know that once she has determined to do something，she will make her dream come true with great determination. (determine)
5．There are some consultants in our club. If you have any question，you can consult them without delay. (consult)
阅读词汇
1．cancer n. 癌症
2．campaign n．运动(为了某种目的而进行的一系列有计划的活动)
3．software n．软件
4．aspect n．方面；层面
5．target n．目标；靶子v t.瞄准；以……为目标
6．update v t. & n．更新；使现代化；提供最新信息
7．media n．大众传播媒介，大众传播工具
8．mental adj.心理的；思想的
9．motto n．座右铭；格言；箴言
10．yummy adj.味道好的，好吃的
拓展联想
1．“建议与推荐”高频词一览
①advise v．→advice n.
②suggest v．→suggestion n
③recommend v．→recommendation n.
④propose v．→proposal n．
2.“引人注目”知多少
①appealing②attractive
③charming④eye-catching
⑤absorbing⑥fascinating
3. 各种“欺骗”手法
①fool v t.欺骗，愚弄
②cheat v t.欺骗，作弊
③deceive v t.欺骗，行骗
④lie to sb. 向某人说谎
[短语多维应用]
高频短语
1．be meant to 旨在，目的是
2．in advance 提前
3．deal with 涉及；处理，应付
4．discourage sb. from... 劝阻某人……
5．play tricks on 欺骗；愚弄
[语境运用]选用左边短语的适当形式填空
When it comes to advertisements，we know that public-interest advertisements ①are meant to serve the public. They don't ②play tricks on us，but ③deal with widespread social concerns. They aim to teach us and help us lead better lives.
6．for free 免费
7．get sth. across 把某事表达清楚
8．fool sb. into doing sth. 欺骗某人做某事
9．fall for 上……的当，受……的骗
[语境运用]选用左边短语的适当形式填空
More and more cheats have focused their eyes on the elderly. They ④fool the old people into buying what are called health care products. Even if their children ⑤have got the truth across to the old，some
of them still ⑥fall for the cheats.
10．believe in 相信
11．die from 死于……
12．figure out 弄懂；计算出
13．appeal to 吸引，呼吁
14．be concerned about 关心；挂念
[语境运用]选用左边短语的适当形式填空
Our class did market research on smoking several days ago，and all of us were amazed by the fact that so many people ⑦die from diseases related to smoking. We ⑧are so concerned about it that we are determined to launch a campaign to ⑨appeal to people to stop smoking.
拓展联想
1．“v.＋for”短语大团圆
①fall for上……的当，受……的骗
②head for前往
③leave for动身去
④seek for寻找
⑤search for寻找，查寻
⑥stand for代表
2. “v.＋sb. into doing sth.”结构集合
①cheat/trick/fool sb. into doing sth.欺骗某人做某事
②argue/talk/persuade sb. into doing sth. 说服某人做某事
③force sb. into doing sth. 迫使某人做某事
④terrify sb. into doing sth.威胁某人做某事
⑤frighten sb. into doing sth.吓唬某人做某事
3.否定后缀“-less”形容词集锦
①hopeless无望的
②harmless无害的
③careless粗心的
④colorless无色的，苍白的
⑤useless没用的
⑥endless无止境的
⑦homeless无家可归的
[句式结构仿写]
精讲8个考纲词汇
1．persuade vt.说服，劝说；使信服
(1)语段语法填空
The other day，my husband tried to persuade me not to buy(buy) that coat as he thought it was too long.However，the assistant tried hard to persuade me of its good quality and fashionable style.Therefore，I couldn't help being persuaded (persuade) to buy it.So you can see how easy it is to persuade a woman into buying(buy) the things that aren't suitable for her.
(2)[链接写作]——句式升级
(普通表达)We finally persuaded him of the truth of the story.
(高级表达)We finally persuaded him that the story is true.(改为含宾语从句的复合句)
先理解再牢记
persuade sb.to do sth./into doing sth.说服某人做某事
persuade sb.not to do sth./out of doing sth.说服某人不要做某事
persuade sb.of sth./persuade sb.that...使某人相信……
[名师点津]persuade sb.to do sth.表示“说服某人做某事”；若表示“试图说服某人做某事而未涉及结果”，则用try to persuade sb.to do sth.或advise sb.to do sth.。
[佳句背诵]It was with difficulty that I talked/persuaded him out of dropping the experiment.
2.aim vt.& vi.以……为目标；瞄准，对准；旨在n．目标，目的；瞄准
(1)单句语法填空
①(2017·天津卷)The proposal put forward by Dobrindt aims to help(help) promote fully automatic driving.
②(2017·北京卷)Jane moved aimlessly(aimless) down the tree-lined street，not knowing where she was heading.
(2)[链接写作]——一句多译
这项活动的目的是提高学生的听说能力。
①This activity is aimed at improving students' ability of listening and speaking.(aim v．)
②The aim of this activity is to improve students' ability of listening and speaking.(aim n．)
先理解再牢记
(1)aim at sb./sth.瞄准；对准
be aimed at (doing) sth.旨在(做)某事
aim to do sth.＝aim at doing sth.力求做某事
(2)take aim at...瞄准……；对准……
with the aim of...目的是……
(3)aimless adj.无目的的
aimlessly(＝without aim) ad v. 无目的地
[佳句背诵]Now we have to aim at/take aim at the difficult problem and try to get it solved.
3.benefit vt.& vi.使受益；得益于n．利益；救济金；奖金
(1)单句语法填空
①A large number of students will benefit from the new teaching method.
②It was for the benefit of your company that we did that.
(2)[链接写作]——一句多译
这个新规定对所有相关的人都有好处。
①The new regulation will be of benefit to everyone concerned. (benefit n．)
②The new regulation will benefit everyone concerned.(benefit v t.)
③Everyone concerned will benefit from the new regulation. (benefit v i.)
④The new regulation will be beneficial to everyone concerned.(beneficial)
先理解再牢记
(1)benefit from(＝get benefit from) 从……中获益
(2)be of benefit to...对……有益
for the benefit of sb.(＝for one's benefit) 为了某人的利益
(3)be beneficial to...对……有益
[名师点津]benefit作为及物动词，其宾语总是“受益者”，而不能是所受的“益处”。要表示“受益于某事(物)”，英语习惯上用benefit from sth.。
[佳句背诵]Keep it in mind，and gradually we can gain this good learning habit and benefit from/get benefit from it.
4.consult vt.咨询；请教；商量
(1)单句语法填空
①Consult your doctor about how much exercise you should attempt.
②After consulting with her daughter and manager，she decided to take on the part.
③Before going on a diet，it is advisable to consult(consult) a doctor.
(2)[链接写作]——完成句子
他经常去办公室向老师请教关于学习英语的方法。
He often goes to the office to consult his teacher about the method of learning English.
先理解再牢记
consult sb.about sth.向某人咨询某事
consult with sb.about/on sth.与某人商量某事，与某人磋商某事
consult a dictionary/a map 查阅字典/查看地图
[名师点津]consult用作“请教；咨询；查阅”解时，是及物动词；作“商量”解时，多用作不及物动词，后跟with sb.。
[联想发散]关于“查字典”的表达方式还有：refer to a dictionary，look up a word in a dictionary
等。
5．recommend vt.推荐；建议，劝告；介绍
(1)单句语法填空
①It is such a great hotel that I would recommend it to any friend of mine who is going to Beijing.
②He recommended the young man to our firm as a salesman.
(2)[链接写作]——一句多译
我建议你在做任何决定之前要认真考虑。
①I recommend your thinking carefully before you make any decision.(recommend one's doing sth.)
②I recommend you to think carefully before you make any decision.(recommend sb.to do sth.)
③I recommend that you (should) think carefully before you make any decision.(recommend＋that 从句)
先理解再牢记
(1)recommend sth.to sb.(＝recommend sb.sth.) 向某人推荐某物
recommend sb.as...推荐某人担任(某职务)
(2)recommend that sb.(should) do sth.＝recommend (one's) doing sth.＝recommend sb.to do sth. 建议某人做某事
It's recommended that sb.(should) do sth.有人建议某人做某事
[佳句背诵]It is strongly recommended that schools provide students with more time for sport.
6.determine vt.确定，查明；决定；裁决
(1)单句语法填空
①Determined(determine) to study hard，he bored a hole in the wall to “steal”light from his neighbor to read at night.
②I have determined on/upon working as a volunteer teacher in the countryside after graduation.
(2)[链接写作]——句式升级
(普通表达)I have decided to spend my holiday at home.
①(高级表达)I have determined on/upon spending my holiday at home.
②(高级表达)I am determined to spend my holiday at home.
③(高级表达)I have determined that I will spend my holiday at home.
先理解再牢记
(1)determine on/upon (doing) sth.决定(做)某事
determine to do sth.决定做某事(表示动作)
determine＋从句决定……
(2)be determined to do sth.决心做某事(表示状态)
(3)with determination坚决地；果断地
[名师点津]determined to do sth.常以状语形式出现，类似结构还有：faced with，satisfied with，lost in，caught in，absorbed in，devoted to，buried in，convinced that...等。
[佳句背诵](2017·北京卷)This made Hannah very sad，and even more determined to do something.
7.appeal vi.有吸引力；呼吁，恳请n．吸引力；呼吁，恳求
(1)单句语法填空
①Sport has become an important form of entertainment，appealing to both men and women.
②We appealed to all students and teachers to keep (keep) the environment clean and to make our school a beautiful home.
(2)[链接写作]——一句多译
为建造这座桥，我们呼吁村民捐款。
①We appealed to the villagers for money to build the bridge.(appeal v．)
②We made an appeal to the villagers to donate money to build the bridge.(appeal n．)
先理解再牢记
(1)appeal to 呼吁；上诉；恳求；对……有吸引力，使……感兴趣
appeal to sb.to do sth.呼吁/恳求某人做某事
appeal to sb.for sth.为某事而向某人呼吁
(2)make an appeal to sb.for sth.为某事向某人呼吁或请求
make an appeal to sb.to do sth.呼吁/恳求某人做某事
(3)appealing adj.吸引人的；引起兴趣的
[佳句背诵]The idea of a holiday abroad is certainly appealing.
8.urge vt.敦促，力劝；竭力主张n．强烈的欲望，冲动
(1)单句语法填空
①We all have the urge to possess(possess) something that has aesthetic value，and that is why we
treasure paintings or fine furniture.
②The attack added a new urgency(urgent) to the peace talks.
(2)[链接写作]——句式升级
(普通表达) Our teacher urges us to study hard with the final exam drawing near.
(高级表达) Our teacher urges that we (should) study hard，as the final exam is drawing near.
先理解再牢记
(1)urge sb.to do/into doing sth.敦促/力劝某人做某事
urge that...(should) do...敦促/主张……做……
have an/the urge to do sth.渴望做某事
It's urged that...(should) do sth.坚决要求……
(2)urgent adj.紧急的，急迫的
urgency n．紧急情况
[佳句背诵]It is strongly urged that the library should be kept open during the vacation.
诠释3个核心短语
1．be meant to旨在，目的是
(1)单句语法填空
①I've been meaning to ask(ask) you if you want to come for a meal next week.
②What he said doesn't mean trying(try) to figure out what's wrong with the other person.
(2)[链接写作]——一句多译
我本想告诉你这件事的，可是我忘记了。
①I meant to have told you about it，but I forgot to do so.
②I had meant to tell you about it，but I forgot to do so.
这些广告旨在提高公司的形象。
③The advertisements are meant to improve the company's image.(mean)
④The advertisements are intended to improve the company's image.(intend)
先理解再牢记
(1)be meant to do sth.(＝be intended to do sth.) 旨在做某事，目的是做某事
be meant for(＝be intended for) 打算用作……
(2)mean to do sth.打算做某事
meant to have done sth.(＝had meant to do sth.)本打算做某事
mean sb.to do sth.打算让某人做某事
mean doing sth.意味着做某事
[佳句背诵]This book is meant/intended for the general reader，not for the specialist.
2.deal with 涉及，关于；对待；处理，应付，解决；与……打交道，做生意；探讨
(1)写出下列句中deal with的含义
①I have had a good idea to deal with the problem about air pollution.解决，处理
②Dweck has been studying how people deal with failure for 40 years.对付，应付
③It's said that his latest book deals with children's safety at school.涉及，关于
④It is important to learn to use the related trade rules while dealing with foreign companies.与……打交道，做生意
(2)[链接写作]——一句多译
他不知道如何处理这个问题。
①He doesn't know how to deal with this problem.(deal)
②He doesn't know what to do with this problem.(do)
先理解再牢记
deal in做……生意；经营；买卖
make a deal达成协议；做成交易
It's a deal.成交；一言为定。
a great/good deal of许多；大量(后接不可数名词)
a great/good deal许多；大量(用作主语、宾语或状语)
[名师点津]deal with和do with均可表示“处理；对待”，与疑问词一起使用时，前者常与how 连用，后者常与what连用。
[佳句背诵]I don't know how to deal with the man dealing in second cars.Can you tell me what to do with my old car？
3.get sth.across (to sb.) 将(想法、信息等)传达(给某人)；使理解；把……表达清楚
(1)写出下列句中get across的含义
①It took me an hour to get across my intention to her.将(想法、信息等)传达(给某人)
②I spoke slowly but I can't get my meaning across.使理解；把……表达清楚
(2)[链接写作]——完成句子
如果你的论文中使用太多的专业术语，读者就不好理解。
Your paper wouldn't get across to readers if you used too many technical terms in it.
先理解再牢记
get away with 侥幸成功；(做坏事)不受到惩罚
get along with 与……相处；进展
get through 通过；完成；打通电话；度过
get away from 逃离，摆脱，避免
get down to 开始认真做，开始认真处理
get over 克服，战胜
[佳句背诵]I had created a way to get my messages across while using as few words as possible.
突破2个高考句型
1．(教材P2) Even if an ad does not lie，it does not mean it is altogether innocent.
即使一则广告没有撒谎，也并不意味着这则广告就是完全“清白”的。
[句型公式]even if“尽管，即使”，用来引导让步状语从句，可用even though替换。
(1)单句语法填空
①So even if it is(be) hard at the time，I'll try to get things done that day and not to let them go.
②He won't come to our party even if invited (invite)．
(2)[链接写作]——句式升级
(普通表达)Even if/though he is laughed at, he won't give up his dream.
(高级表达)Even if/though laughed at，he won't give up his dream.
先理解再牢记
even if/though所引导的从句常用一般现在时表将来。在主从句主语相同时，也可采用省略结构。
[佳句背诵]Do not eat at fast food restaurants，even if/though you choose what you think is healthy.
2.(教材P3) There are even PSAs to teach us how to live healthy lives．甚至还有一些公益广告教我们如何健康地生活。
[句型公式]句中how to live healthy lives为“疑问词＋不定式”结构。
(1)单句语法填空
①There were so many toys that he didn't know which one to choose.
②Perhaps the most difficult challenge is how to survive(survive) without friends.
③It is my honor to be here to share my opinions with you on what to learn in senior high school.
(2)[链接写作]——一句多译
这个男孩太小，不知道在困境中该做什么。
①The boy is too young to know what to do in trouble.
②The boy is too young to know what he should do in trouble.(宾语从句)
先理解再牢记
(1)“疑问词＋不定式”结构在句中可作主语、宾语或表语，疑问词包括疑问代词(who，what，which)和疑问副词(when，where，how)。
(2)能接“疑问词＋不定式”结构作宾语的常见动词有：advise，ask，consider，decide，discuss，tell，show等。
(3)在“疑问代词＋不定式”结构中，不定式常用主动形式表示被动意义。
(4)“疑问词＋不定式”结构可转换为从句。
[佳句背诵]When and where to go on an outing hasn't been decided yet.
Ⅰ.单句语法填空
1．The number of deaths from heart disease will be reduced greatly if people are persuaded to eat(eat) more fruit and vegetables.
2．If this product does not give you complete satisfaction，please return it to the manufacturer，stating when it is purchased (purchase)．
3．They put an advertisement (advertise) in The Morning Ne w s，offering a high salary for the right person.
4．Pleased (please) with the effect of the color change，the woman smiled with satisfaction.
5．His determined (determine) look told us that he could do it well.
6．They should abandon playing computer games and cheating (cheat) in the exams.
7．The project aims to get (get) kids a stage called “deep reading”，where they can read to learn. 8．It has been two weeks since you came to our school for the exchange program，which has been of great benefit to all of us.
9．As a retired ear doctor，I heartily recommend TV Ears to people with normal hearing as well as those with hearing loss.
10．(2016·全国卷Ⅱ)E-mails are then sent to the BookCrossers to keep them updated(update) about where their books have been found.
Ⅱ.单句改错(每句仅有一处错误)
1．At that time，I didn't know what I would deal with many new things.what→how或deal→do 2．It is amazed to see such a gentleman should be so rude to an old lady.amazed→amazing 3．These small businesses have been benefited greatly from the fall in interest rates.去掉been
4．It is strongly recommended that the machines must be checked every year.去掉must或must→should
5．It is the first time after graduation that I celebrated the Mid-autumn Festival with my family.celebrated前加have
6．The news of his death was shock to us.shock前加a
7．Finding a cure of this disease is one of the greatest challenges.第一个of→for
8．I walked out of the cinema，being determined to return to see it again.去掉being
9．All the students made comments at one another's work and encouraged one another.at→on
10．It's an attractive little home，and I think it's bargain.bargain前加a
Ⅰ.课文语法填空
课文内容，在空白处填入1个适当的单词或括号内单词的正确形式。
根据P2
－3
Advertisements，which often use words and pictures to persuade people into 1．buying (buy) a product or service，or believing in an idea，2.play (play) an important part in our lives.There are two main types of advertisements.One is called commercial advertisements，those someone has paid for to advertise 3.a product or service.But they don't tell 4.customers (customer) the complete truth.
The other one is called PSAs，5．which are made to use 6.attractive (attract) pictures and clever language to serve the public.They aim 7.to teach (teach) us and help us lead better lives.There are even PSAs to teach us 8.how to live healthy lives.Our government has been using them to educate people for many years.
In my opinion，when 9．it comes to advertisement，we must all use our 10.intelligence (intelligent) and not be a slave to them.
Ⅱ.写作改错双练
根据提示运用本单元所学知识完成下面小作文，并改正学生习作。
1．随着广告业的发展，人们从广告中受益越来越多，尤其是年轻人。(advertise，benefit)
2．在某些方面，有些广告充满智慧，人们对此非常满意。(aspect，intelligence)
3．尽管它们很吸引你，但并不是所有的内容都是真实的。(appeal to，not all)
4．你应该小心不要被说服买一些过时的便宜货。(persuade，purchase，bargain)
5．因为这些广告会耍些花招，目的是敦促你和大公司做生意。(trick，be aimed at doing sth.，urge，deal with)
6．我个人认为，我们应该保持清醒的头脑，否则就会上当受骗。(personally，fall for) 第一步：练写作
用适当的连接词将上述句子连成一篇短文。
第二步：练改错
下面是李明针对本文的习作，其中有5处语法错误，请你帮他纠正过来。
With the development of advertising，people benefit more from them，especially the youth.In some aspects，some advertisements are full of intelligence，with what people are pleased.Even though they appeal to you，not all the contents are true.You should be careful not to be persuaded to purchase some out-of-date bargains.This is because these advertisements will use some tricks，aimed at urge you to deal with corporations.Personal，we should keep a clear head，and we will fall for them.
【答案】
With the development of advertising，people benefit more from them
it，especially the youth.In some
aspects，some advertisements are full of intelligence，with what
which people are pleased.Even though they
appeal to you，not all the contents are true.You should be careful not to be persuaded to purchase some
out-of-date bargains.This is because these advertisements will use some tricks，aimed at
urge
urging you to
deal with corporations.Personal
Personally，we should keep a clear head，and
or we will fall for them.