咖啡英文介绍 PPT课件

、送达时间等。其中，价格差异是第一位的，也即：针对星巴克30元价位段，把自己的产品定价在21-27元 的价位段。
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决策逻辑
? 问题6：瑞幸咖啡的战略定位及配称体系？ ? 定位：“中国的高品质商业咖啡”； ? 特性：价格更低（相对于星巴克）、更便利（ 30分钟送到，慢必赔）； ? 产品： 100% 世界4大产区高品质阿拉比卡咖啡豆； WBC 咖啡冠军团队精心拼配配方；全球顶级机器设备；新鲜烘焙新鲜
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关于疯狂开店
为什么这么着急地开 500 家门店？ 1）第一个不同，规模效应带来的质变。 只有开到 500家，才能把某些关键变量试出来，同时把某些成本降下去。并发事件的 量级不同，有可能会出现质的差异。 供应链变量。 供应5个店的供应链，和供应 500个店，有本质不同。对于瑞幸咖啡而言，要在 500 个店的规模上，才能测试未 来更大体量需要的供应链、店面运营管理经验。 流量池基数。 只有达到 500 个店，线下线上的流量对导，才能推动瑞幸顾客流量池达到某个自动、高速增长最低线。这和核裂 变原理一致。
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决策逻辑
? 为什么这是商业模式成立的必要条件？ ? 资本的需求；一个估值几十亿的生意，能把顾客数据都放在微信上吗？微信粉丝千万的罗辑思维自己开了得
到APP，微信粉丝几百万的新世相自己开了新世相读书会APP；这些是资本化、规模化的必然。 ? 营销的需求；瑞幸咖啡推崇的增长黑客、用户裂变，包含有大量的诱导分享动作，这些动作在微信平台内部
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瑞幸APP，是其商业模式成立的必要条件
关于APP：为什么瑞幸一定让你下载烦人的 APP？ 关于战略决策，有三个自问问题：是否必要？是否充分？是否可行？ 所有战略的相关配称举措，都必须是必要的，如无必要，勿增实体。 让顾客下载一个 APP，是一个相当重的决策： （1）顾客可能不下单，直接拒绝； （2）即便下单，保持激活并不容易； （3）即便保持激活，相对微信点单，顾客行为路径变复杂； （ 4） APP 在换手机后，要重新下载，会有流失率； （ 5） APP 的开发、机型适配、运营升级、并发承载、数据安全工作量和成本，远远高于微信小程序。 那为什么瑞幸咖啡还要用 APP点单，而且只能用 APP点单呢？ —— 答案只能是：在瑞幸看来，这是商业模式成立的必要条件。

The history of coffee is as rich as the brew itself, dating back more than a thousand years. The first coffee plants are said to have come from the Horn of Africa on the shores of the Red Sea. Originally, coffee beans were taken as a food and not as a beverage. East African tribes would grind the coffee cherries together, mixing the results into a paste with animal fat. Rolled into little balls, the mixture was said to give warriors much-needed energy for battle. Later, around the year 1000 AD, Ethiopians concocted a type of wine from coffee berries, fermenting the dried beans in water. Coffee also grew naturally on the Arabian, and it was there, during the 11th century that coffee was first developed into a hot drink.
英语演讲pptcoffee咖啡道客巴巴
Coffee
1.What is Coffee 2. The history of coffee 3.Some famous coffee: Blue mountain; Mocha; Colombian Coffee; Cappuccino.

Coffee
Presentation by Rachel,Yvonne,Chen ya, Vitoria,Sybil,Wang yue
What is coffee The Origin about coffee Types of coffee Latte art Top 3 famous café How to make coffee
the general temperature of the sorch,sour taste.
2020/3/24
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Hawaiian Kona
It’s only grown on a few select slopes of the Hawaiian island,and it's one of the finest coffee in the world.
content, coffee can have a stimulating effect in humans. Today, coffee is one of the most popular beverages worldwide.
The Origin about coffee
Coffee berries were first discovered in 850 by an Ethiopian goat herder who noticed his goats were much friskier after having eaten the red berries of a local bush. After trying the berries himself, the goat herder felt much more energetic than usual. He disseminated the news about the wonderful berry, and soon monks were hailing it as an elixir and drinking the brew to stay awake during evening prayers.

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Main ingredients
• Caffeine : a special strong bitter taste, stimulates the central nervous system, heart and respiratory system.
• Tannin : boil tannin will resolve into Jiao Wu acid.
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Excessive use of coffee
• Under the condition of the long-term intake, big doses of caffeine is a drug can cause "caffeine intoxication". Caffeine intoxication including addictive and a series of physical and psychological adverse reactions, such as nervousness, irritability, anxiety, tremor and muscle twitching ,Insomnia and palpitations.
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Fancy coffee
• Espresso • Latte • iced latte • Cappuccino • Irish coffee • MaQiYaDuo • Viennese • White coffee • Mixed coffee • Ect.
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Coffee and life
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• In addition, because caffeine can make gastric acid increased, the continued high dose intake can lead to chronic peptic ulcer, erosive esophageal inflammation and gastroesophageal reflux disease. However, because whether normal coffee or decaffeinated coffee, can stimulate the gastric mucosa, increase the gastric acid secretion, so caffeine may not coffee only ingredients.