商务信函写作
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商务信函中的7个“C”原则
写信的原则(Writing Principles)已从原来的3个“C”(Conciseness, Clearness,
Courtesy)发展到目前的7个“C”:Completeness, Clearness,
Concreteness,Conciseness, Correctness, Courtesy, Consideration
实例
Dear Sirs,
With reference to your letter of April 9, we are pleased to accept your offer of
100 tons of Copper Wire as per your Offer Sheet No.8/070/02B. Please go ahead
and apply for your Export Licence. As soon as we are informed of the number of
the Export Licence we will open the L/C by cable.
信的本文汉译
关于你们四月九日涵,我们高兴地接受你们第8/070/02B号报盘单所报100吨紫色铜丝。请着手办理申请出口许可证。一经接到出口许可证号码的通知,当即电开信用证。
对商业信函的“完整”要求
要求书信的“完整”, 理由有三:
1.一封完整的书信比一封不完整的书信,有更大的可能性带来预期的效果;
2.一封完整的书信,有助于建立和表达友善关系;
3.一封完整的书信,可以避免由于遗漏重要情况(情报)所导致的诉讼(Lawsuit);
4.有时,某些不显眼的书信或文件,由于所提供的情况完整而又生动有力(Complete
and Effective)而成为极为重要的文件。
一封信写得是否完整,建议用五个“W”来检验,既:
“Who, What, Where, When 及Why(包括How)”
例如在定货的信中,必须明确说明
“需要什么商品”(What you want)
“何时需要” (When you need the goods)
“货物发到何地何人收”(to Whom and Where the goods to be sent)
“如何付款”(How payment will be mande)
如对对方的要求作出否定的答复时(如不能报盘,不能理赔等)应说明理由“为什么”(Why)
BEC中级写作电子讲义(三)
第三讲 商务便函与便条
审题:
Mr Smith, your boss, told you to ask Ms Liu to attend a sales presentation on a new product.
Write a note to Ms Liu:
*saying who wants her to attend the sales presentation;
*informing her when and where the sales presentation will be held 有同学写成Mr Smith told me to ask who wants to attend
有同学写成 Please write a note to Ms Liu asking her to attend a sales presentation.
一定要把题目看清楚,再下笔写。
(一)商务便函
一般公司企业往往都印有按照自己公司风格的商业便函,请看下列例子:
Memo To:(收信人)From:(发信人)Date:(日期)Subject:(事由)Message:(正文)
大企业往往拥有许多分支机构,其商务便函信笺就包含较多的内容,如:
Memo
To:(收信人) From:
Company:(分公司) Company
Dept:(部门) Dept
Location & Ext:(地址与分机号) Location & Ext:
Subject: Date:
Message
商务便函一般由以下几个部分组成:
1、Memo: Memo是Memorandum缩写,因此也可以用Memorandum,此外还有Internal
Memorandum和Interoffice Memorandum,其意思都是一样的。
2、To:这一标题后面应写收信人的姓名与职衔,姓名前可以用尊称或不用,如:
To:Mr. John Smith,Sales Manager
3、From:这一标题后应写发信人的姓名与职衔:职衔可根据需要决定写或不写,但姓名前不要用尊称。
4、Date:日期的写法同书信里日期写法的要求完全一样,不要用数字来表示月份。
5、Subject:这一标题后是写事由的,即用一个或几个词汇简单概括便函的内容,以便查阅。事由必须简洁明了,不要用完整的句子,如:
Changes in Travel Advance Form
Promotion of Staff
Vacation Schedule
Participation in Training Programmes
6、Message
商务便函还可以根据实际需要在末尾增加发信人的姓名首字母、附件、副本抄送等。
例
SCHOOL OF ENGLISH FOR BUSINESSMEMORANDUMTo: Mr. Kingswick, Course
CoordinatorFrom: Barnsby CampbelDate: 19 November, 1995Subject: Lesson Plan for 28
November LectureI intend to teach memo writing in my next lecture. I plan to cover the following
plans:1. Inside AddressThis is omitted in a memo. As internal communication the reason is
obvious.2. GreetingIt is mere polite to put Mr., Mrs. or Ms before and the office after the name of
the recipient You may sometimes address the readers as a group.3. SubjectThis is a phrase to tell
the reader what the memo is about. Sometimes only the phrase is given without the word Subject
before it.4. BodyThese should be short, less than 10 lines, and concentrate on only one paragraph
one idea each: Sometimes for memos with three or more paragraphs, it is advisable to begin each
with a heading in capital letters to tell what the paragraph is about. Another practice is numbering
the paragraphs for easy reference later on.5. Carbon copyThis is written as c.c. for short. As in a letter, it lists the persons who are also receiving the memo.6. SignatureOnly the initial is needed,
The office and name in print of the writer are omitted. In more casualmemos there is no signature
at all.Any thought on my notes? Anything to add? Let me know at tea break.c. c. Mr. P.L. Ducke,
Training Officer
(二)商务便条
商务便条一般有四个组成部分:日期、称呼、正文、签名。一些公司有印好的便条笺。如:
Message
To: Date: Message
Telephone
MessageFor: From:
Tel.: Message:Action required: Please call
back Caller will call back later No action requiredMessage taken
by: Date Time
例:让秘书通知推迟约会
Miss Wang ,I ve got an urgent meeting today. Please contact the applicants to postpone the
interviews till further notice.DS
分类:
1 告知信息 inform
2 布置安排 arrange
3 征求意见 request
4 询问信息 enquire
5 求助申请 apply
6 推荐建议 suggest
1 告知信息类
例题:
l You are a manager at an auditors called Golding & Co. Your company has just merged with a