艺学1101 贾志兴

请同学们将《中国家庭影院使用环境调研》以下结论翻译过来。谢谢！

[A] 电视设计趋势

TV Design Trend

结论|Conclusion of Section

● Simple, slim and integrity shape, but with delicate details

● 简单，轻薄和精美美的造型，还有精致的细节

 Use multi-material and reveal their real color and texture characteristics

 使用多种材料，显示其真实的颜色和纹理特征

 Different colors and materials for different parts

 不同的颜色和不同的材质应用在相应的部分

 Hidden and integrity interface隐形和无缝的衔接

 Flexible sound boxes组合影响

 Adjustable stand and screen可调节支架和屏幕

 Multi-method of placement多种空间布置

[B] 中国家庭室内设计与家庭影院

Chinese Family Interior Design and Home Theaters

可调节支架和屏幕

结论|Conclusion of Section

 Most families’ house area is 60-100 m2 at present and will be 100-120 m2 in the coming

future. The willing to purchase H/T increases with the house area.目前大多数住房面积是60-100平米未来可能达到100-120平米，人们购买H/T的意愿将随着住房面积的改变而增加

 Most families place their H/T at the living room. Most living rooms’ area is 17-25m2 at

present and will be 25-35m2 in the coming future.

 大部分家庭将家庭影院放置在客厅，大多数客厅的面积在17~25平米而未来会增加到25~35平米。

 H/T being (part of) furniture is a trend.

 H/T成为普通家具的一部分已成为一种趋势。

 Main interior design styles are modern simple, elegance, avant-garde and new Chinese

classic. Modern simple style and new Chinese classic style are often combined to use.

 现主要的室内设计风格都是现代简约，典雅，前卫的和新中式古典。现代简约风格和新中式古典风格经常结合使用

● The trend from emphasizing form to emphasizing material and texture (especially natural

material), and delicate details. 渐渐从注重形式变成注重材料和材质（尤其是天然材料），还有精致的细节。

● The trend of using natural material and revealing the real texture.

● 使用天然材料和展示真实自然的纹理质感。

 The trend of using lighter color and soft contrast.  使用更亮的色彩和舒适的对比度

● Develop different products for different consumption level customers due to regional

economic differences.

● 由于不同的区域经济差异，要生产不同的产品给不同消费层次的消费者。



[C] 中国消费者对家庭影院产品的喜好

Chinese Customers’ Tastes and Concerns for Home Theatres

结论|Conclusion of Section

Main target customers are 30-45 y/o people. They are mature, leading a high-quality life. They are

familiar with electronics and digital products, and have high consumption capacity.主要针对的消费群体是在30~45岁之间的人群。他们成熟，追求高质量生活。他们更喜欢电子和数码产品，还有更高的消费能力。

Main potential customers are 20-30 y/o people. They are pursuing taste and high-quality life. They

are familiar with electronics and digital products, and will have high consumption capacity in a

few years. 主要的潜在客户是20~30岁之间的人群。他们追求有品质和高质量的生活。他们也喜欢电子和数码产品，在几年后他们也会有高消费能力。

Big bulk electronics being (part of) furniture is a trend.大部分电子产品成为家具设备是一种趋势。

Hi-tech style dominates customers’ tastes for H/T appearance. However, classic furniture style rate

rises as age increases.

追求高科技主导的客户喜欢家庭影院。然而，古典家具风格随着年龄增长而增加。

Black and silver are most popular colors. Grinding metal are most popular material and combined

materials are highly practical.

黑色和银色是最受欢迎的颜色。金属是最受欢迎的材料，合金材料有很强的实用性。

Customers have strong expectation of ease of use and mobility. Thus wireless tall-boy, simple and

integrated interface are highly appreciated.

消费者对于使用的方便性和移动性有很大的期望。因此，无线电设备，简单和完好的接口获得更好的评价。

[D] 中国市场中家庭影院产品的比较

Comparison between the Home Theater Products on China Market

结论|Conclusion of Section

● Most strong H/T brands are originally strong audio brands and have technology predominance.

LG needs a design impact to survive and win.

● 许多好的家庭影院品牌都是原本很好的拥有技术优势的音响品牌。LG品牌需要用设计的影响来稳步上升。

● It differs much between European brands, Korean and Japanese brands, and Chinese brands.

LG needs to distinguish itself from other similar Korean and Japanese brands, and broaden its

flexibility to different interior design styles. ● 它与欧洲品牌，韩国和日本还有中国的品牌有很大的不同。LG需要从其它相似的韩国和日本品牌分析自身品牌，拓展自身对于不同的室内设计风格的适应度。

 LG needs to shape its product image: tall-boy with slim, simple and elegant form, and

delicate details.

 LG需要塑造产品形象，细小的无线电接收器，简单和优雅的样式以及精致的细节。

● Extract Chinese interior and furniture design factors and apply to the product form, material

and detail design.提取中国室内和家具设计因素并用于产品的外形，材料和细节的设计。



z项目综合结论

Integrated Conclusion

策划：

了解项目规划和制定计划，做出调查问卷并组好团队。

调查：

1、网络调查和实地调查 2、针对消费人群进行采访，室内调查 3、销售人员采访和商店调查 4、网上和杂志的信息采集

分析要点：

1、中国的消费者更喜欢和关注怎么样的家庭影院 2、中国室内设计的状况 3、中国消费者对于室内设计和家庭影院设计的态度和看法 4、家庭影院品牌和它们的产品情况或者中国市场的销售情况 5、过去的电视设计和现今的设计情况 PlanningInvestigationAnalysisResearch resultUnderstanding

the projectMaking plansComposing questionnaireTeaming buildingOnline surveyOffline surveyTarget customers

interviewIn-house investigationSaleswomen interviewShop investigationInformation collection

from internet and magazineChinese customers’tastes and concerns for

H/TChinese interior design

situationChinese customers

attitudes on interior

design and H/TH/T brands and their

products’performance on