教案
2008 ～2009 学年第一学期
课程名称外贸英语函电
系(院、部) 经济贸易与管理系
教研室(实验室) 市场营销教研室
授课班级2005级市场营销专业1、2班主讲教师胡雨
职称硕士
湖南科技学院教务处制
二00八年九月
教案（首页）
1．授课时间：第一周第一次课
2．授课类型：理论课
3．授课题目：Chapter one: Basic knowledge of Business letters（I）
4．教学目的、要求（分掌握、熟悉、了解三个层次）
掌握：英文书信的构成及写作要点
熟悉：英文书信格式及信封的写法
了解：商务沟通的基本原则与技巧
5．教学重点及难点
Focus：the structure and writing rules of business letter
Difficulty ：the same as focus
6．教学基本内容纲要，采用的教学方法和教学手段，实施步骤
教学内容纲要：
Section one: Essential qualities
Part one: Some rules of good letter writing(Focus & difficulty)
1.Study your reader’s interests 研究读者的兴趣
2.Adopt the right tone 使用正确的语气
3.Write naturally and sincerely 写得自然、真诚
4.Avoid wordiness 避免罗嗦
5.Write clearly and to the point 简明扼要
6.Be courteous and consideration 礼貌、周到
7.Avoid commercial jargon避免使用商业行话（难懂的话）
jargon: n. 行话，难懂的话
8.Write effectively 有效
9.Avoid monotony避免千篇一律
10.Plan your letter 组织、安排得当（逻辑清楚）
11.Pay attention to first and last impression 注意第一印象和结尾印象
12.Check your letters 检查整封信
Part two: Eleven writing tips (Focus & difficulty)
1. To join two independent clauses, use a comma（逗号）followed by a conjunction （连词）, a semicolon（分号）alone, or a semicolon followed by a sentence modifier（修饰词）.
2. Use commas to bracket（vt. 把…括在括号内n.括号）nonrestrictive phrases,
which are not essential to the sentence’s meaning.
3. Do not use commas to bracket phrases that are essential to a sentence’s mean ing.
4. When beginning a sentence with an introductory(adj. 介绍的，导言的)phrase or an introductory (dependent) clause , include a comma.
5. To indicate possession（名词所有格）, end a singular（单数）noun with an apostrophe（表示所有格和复数的）撇号，省字号即― ’ ‖followed by an ―s‖. Otherwise , the noun’s form seems plural(复数).
6. Use proper punctuation（标点符号）to integrate a quotation（引文）into a sentence. If the introductory material is an independent clause, add the quotation after a colon（冒号）. If the introductory material ends in ―thinks,‖ ―saying,‖ or some other verbs indicating expression, use a comma.
7. Make the subject and verb（主语和谓语）agree with each other, not with a word that comes between them.
8. Be sure that a pronoun（代词）, a participial phrase（分词短语）, or an appositive （同位语）refers clearly to the proper subject.
9. Use parallel construction（并列结构）to make a strong point and create a smooth flow.（语句通顺、流畅）.
10. Use the active voice（主动语态）unless you specifically need to use the passive （被动语态）.
11. Omit unnecessary words.
For above items, the teacher should translate and explain the contents on the book in details. （Page 6-11）
Section two:The structure and form of business letter
Part one: The structure:
.一般英语商业书信从结构上可分为：
信头、日期、封内地址、称呼、事由、信的正文、结尾语、结尾礼词、签名、附件、其他(辨认代号、副本抄送、附启）
（一）信头（Letter Head) :
信头一般都是事先就印好的，它表示发信人公司行号名称及地址，使收信人一看就知道发自何方、何处、核实，也便于复信时参考。包括发信人的姓名、地址、网址、电子信箱、电报挂号、电话号码。有的信头还包含公司负责人的姓名和职务职称。
1.信头的写法
信头一般印在信纸上端的中间，但也可印在信笺的左上方或右上方
