剑桥商务口语口试第二部分话题及答案要点
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Business English Topics
新编剑桥英语口试必备手册（中高级）话题及答案要点
What’s important when……?
1. Evaluating the success of teamwork….
Mutual trust; full cooperation; timely communication and decision making
2. Communicating management messages to the staff
Overall purpose, feedback on performance, managers with open mind
3. Aiming to control production cost
Quality of suppliers, effective product line, management
Aiming to control cost in corporate hospitality
Event plan, food costs, reducing wastage
4. Aiming to slash business overheads
Budget and management, long-term effects, staff involved
5. Coping with a heavy workload
Benefits system, time management, employees’ mental health
6. Measuring corporate performance
Appropriate use of space, amount of light, health and safety
7. developing logistics strategies
customer service levels, information management,
other processing, warehouse management, inventory and transportation etc
8. measuring corporate performance
workplace ethics, social responsibility, law
9. selecting an employment interviewer
personal quality, interview skills, experience
10. designing an effective training plan
training needs, company budget, employee commitment
11. asking for a career break
company policy, advice from family and friends, what you can achieve
12. thinking about going for a promotion
work-related qualities, personal qualities, strengths and weakness
13. motivating senior executives
stock options, special benefits, salary, short-term incentives or bonus
14. aiming to retain good staff
pleasing work environment, career opportunity, free training
15 giving feedback
Plus points, avoidance of personal opinion, allowing reflecting time
16 deciding base salary Salary level of comparable companies, availability of local workforce,
Company finance and compensation
17 dealing with problem employee/employee misconduct
Role of immediate supervisor, discipline, colleagues’ assistances
18. improving working environment
Office environment, workplace culture, environmental conscious
19 setting and achieving a personal goal
Goal setting guidelines, persistence, flexibility
20 managing job stress
Hobbies, job target, enough sleep
21 setting prices for new products
Costs, demand, competition
Developing new products, Market research, the size of the target market, pricing
22 promoting a product
Advertising, sales promotion, direct marketing
23 advertising a product on billboard
Design of the billboard, amount of information, the location of billboards
24 using publicity effectively
Regular efforts, publicity personnel, good professional relationships with media
25 deciding packaging for a product
Image, packaging design, offer convenience
26 choosing household appliance
Brand name, technology, price
27 aiming to improve an after-sales service
Speed of response, staff training, supervision
28 maintaining customer loyalty
Discounts, customer service, newsletters
29 dealing with physical distribution
Inventory planning and control, transportation, warehousing
30 choosing transport for a business trip
Comfort, cost, convenience
31 choosing a hotel for people travelling on business
Location, facilities provided, non-business related services
Choosing a hotel to stay on business travels
Size, workout facilities, location
32 planning business trips
Purpose, travel arrangement, luggage
Selecting an agency to arrange business travel
Reputation, speed of service, discounts offered
Preparing for a business trip Delegating essential tasks, staying accessible, informing people around you
33 having a business travel abroad
Advance preparation, arrival of time, dressing properly
selecting staff for fact-finding tours abroad
Position in the company, previous experience of other countries, foreign language
sills
34 shaping a better corporate culture
Leadership, team spirit, work environment
35 designing a company logo
Company image, logo copyright, cultural difference
36 sending corporate gifts to foreign business clients
Cultural differences, company logo, highest quality and the best taste
37 considering to sponsor a sports event
Target audience, media coverage, competitors
38 dressing for a job interview
Professional image, being clean and neat, show good taste
39 entertaining your business clients
Appropriate venue for entertainment, clear objectives for the meeting,
The timing
40 selecting a company location
Demand for products or services, transportation, labor costs
41 exporting goods or services for the first time
Legal framework, cultural differences, distribution methods
42 considering a merge with another company
