文献出处：Jones Robert, The origin and development of new media [J]. International Review of Business, 2014, 7(2): 157-169.
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原文
The origin and development of new media
Jones Robert
Abstract
The concept of new media is distinguished from the mass media. New media research fields regards it as a new research field which is different with the mass media. Academic researches on new media follow the path of mass communication research in later development in the process of becoming the new force of original communication research paradigm shift.
Key words: New media; Mass communication
1 Introduction
In the current communication field, the concept of "new media", is well known. The concept of scientific and new media research would be able to form independent, academia or opinions vary, unable to agree. Many new media researchers just coping with new media technology emerge in endlessly, and for the scientific nature of the new media and new media itself is the lack of attention.
2 How to understand new media
In 2000, the international academia about the mainstream of the new media research journal "new media and social issue one year discovers language wrote:" we recognize that the new media is the concept of a relatively vulnerable, but it points out the focus on technology, media, are intertwined with social life affect the importance of the potential for change." Although the "new media" is a relative concept, but it has some common into the culvert. For example, the government set woven (NGO) this
concept, is literally a negative there is no clear concept, referring to the originally used by the media, but when everyone to use this concept, it has specific connotation. At present, the understanding of the new media generally there are two different perspectives.
2.1The longitudinal historical perspective
In May of 2008, the international communication association conference prelude to held in Montreal, with "of the long history of the New media: in context of contemporary and future development" the topic of the issue of five points: (1) the discussion of "the Old and New media (Media History Old & New)", and more New media and has a long history of media;(2) "history compilation and New media (Historiography & New)", to reflect on New media research history -- how we understand the terminology used in the New media, we need to do our what changes in the existing ideology;(3) "culture, the meaning and Codes (Cultures, Meanings & Codes)", the new concept of media and cultural implications and the relationship between the excavated in a large amount has not been the history of new media;(4) "system, group, weave and network (Institutions, Organizations & Networks)", focus on new media history developing latent in the invention and use of the structural factors behind the media;(5) "books written History of new media (Doing NewMedia History)", think about how to write new media History.
The emphasis on the longitudinal historical perspective, the reason has the following three points: (1) the concept of "new media" itself is timeliness, but the media with history phase reference is the so-called "new media".(2) as a "new media" in the field of research is in the specific historical context, especially at a particular stage of medium development history, its connotation and denotation of relative stability. Can be seen from the foreign literature, 70 s ~ 80 s of the 20th century, this concept is used to refer to cannot be incorporated into new media phenomenon of traditional mass communication category. Before this, new media, there is no clear, (3) the research involves the evolution of media and new media revolution or theology and mutation. Only with longitudinal historical perspective, can grasp new media phenomenon and its implications.
