大连理工大学软件学院
2011-2012学年度第二学期大作业（论文）
课程名称：工程经济学
大作业题目：商业街开发项目财务分析
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专业：软件工程
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Commercial street development
Project financial analysis
(商业街开发项目财务分析)
1 preface
Background and advantages:
with the improvement of people's living standard, people life quality request too more and more high, commercial street has a good traffic location, close to the traffic hub of the region, the residents can use all kinds of transportation is convenient arrived, a strong sense of accessibility and location advantages. City commercial location condition is its can bring efficiency and effectiveness maximization of the basic basis. Location conditions affect the city function, the establishment of the bosom friend and urban general layout planning design, deeper said also affect the city commercial tourist market and radiation ability. The project located in DL city main road, which is the advantage of excellent people and traffic flow.
Overview and environment:
DL city is located in a northern coastal livable city, our block
in DL city development zone, where the road spacious and convenient traffic, near universities, has the good cultural atmosphere, and at the same time, near the residential area development zone, more convenient residents' consumption. The project covers an area of 200 mu(120 mu for sale,80 mu for rent) of which 100 mu of land is a businessman, 5 acres of land as a street. The total construction area is 250 thousand square metres , 3 ~ 4 a large shopping mall is given priority to, and underground parking. Has a certain development scale, and can bring about good social benefits social benefits and economic benefits.
2 The necessity of the project construction
According to China's economic situation, business circle construction became an important aspect of economic growth, promote consumption has become a national the expansion of domestic demand, promoting economic development and economic vitality reply one of the important measures. Through promoting consumption, the development of commercial construction not only can relieve, the improvement of people's life level, but also can promote the development of dozens of related
industries, and providing society with a large number of employment opportunities, and promote the further development of the national economy. In short, the real estate industry high correlation to economic growth influence big. The purpose of construction, to promote the healthy development of DL city commercial market, expand domestic demand, maintain a good momentum of growth in the national economy, and promote economic structural adjustment, improve the resident consumption level and quality, expanding employment, promote the progress of science and technology and the sustainable development has important significance.
3 market analysis and general schedule
market analysis：
In order to understand the market demand status in now days CSL county merchant market research, intention to understand the goal customer buying intention and purchase ability, so as to determine the project's market position. The content of the investigation have customers buy shops will, shops type, the area of the demand, the demand unit price and total price, expectations supporting facilities; Investigation to DMG
