女生必看短片
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女生必看短片：你，远比想象中美丽
Dove Real Beauty Sketches is a short film produced in 2013 as part of the
Dove Campaign for Real Beauty marketing campaign. The aim of the film is
to show women that they are more beautiful than they think they are by
comparing self-descriptions to those of strangers.
此短片名为“真美素描”，是多芬2013年新拍摄的“真美行动”系列广告片。广告除了营销产品的目的外，还意在向广大女性传递这样一个信息：陌生人的评价足以让每个女人相信，你，其实比想象中美。
Inspired by market research that suggested only 4% of women describe
themselves as beautiful, Unilever's Dove brand has been conducting a
marketing campaign called Dove Campaign for Real Beauty that aims to
celebrate women's natural beauty since 2005.According to Anselmo Ramos,
creative director of Ogilvy & Mather, and head of the Real Beauty Sketches
project, the goal of the Real Beauty Campaign is to find a way to convince
the other 96% they are also beautiful.
据调查，全世界范围内只有4%的女人认为自己是美丽的，鉴于此，多芬公司于2005年启动了“多芬真美行动”来挖掘女性的自然美。他们力图转变剩余96%的女性对自身容貌的看法。
In the video,several women describe themselves to a forensic sketchartist
who cannot see his subjects. The same women are then described by
strangers whom they met the previous day. The sketches are compared, with
the stranger's image invariably being both more flattering and more accurate.
短片中，几位女性将自己的相貌口述给法庭素描画家，画家不看她们的面貌而为其素描。随后，转而由几位不久前见过她们的陌生人向画家形容自己记忆中这些女性的形象。每个人拥有两幅画像，很明显，陌生人描述下的画像更耐看且精致。
The differences create strong reactions when shown to the women.In the
films, each of the women describe themselves in a predominately negative
way. For example, they use phrases such as "rounder face," "protruding
jaw," and "big forehead." In contrast, the strangers use more positive
language to describe the same person.
当把这种容貌的差别展示给那几位女性后，当事人激动不已。原来，每个女人心理上都习惯从负面形容自己的长相，比如，她们常用“大圆脸”，“凸下巴”“大额头”等来描述自己。与之不同的是，陌生人则多用正面的语言来描述对同一女人的印象。
"We spend a lot of time as women analyzing and trying to fix the things that
aren't quite right, and we should spend more times appreciating the things
we do like," explains one participant. "Do you think you're more beautiful
than you say?" Zamora asks another women. "Yes," she admits.
其中一位参与者说道：“作为女性，我们花了太多时间纠结于已经很完美的事情上，其实我们应该更多地关注自己热爱的事物。”当被问到“你现在意识到你比想象中更美了吗”的时候，她回答：“是的”。
The film created a sensation upon its online release in April 2013, quickly
going viral. More than 15 million people downloaded the video within a
week of its release.But some feel the video actually reinforces beauty
stereotypes by depicting one sketch as "uglier" than the other.
2013年该视频一经发布，很快就引起了轰动。一周内超过1500万网友将其下载。但是也有批评者表示视频的内容一定程度上鼓吹了“容貌歧视”。
