体验商务英语综合教程3第二版_重点词汇
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体验商务英语综合教程3 第二版重点词汇
Unit1
P6 A
Value for money 花钱值得
luxurious 奢侈的,豪华的
timeless 不受时间影响的
Well-made 做工考究的
top of the range 高端的
durable 耐用的
inexpensive 便宜的
cool 酷的
Reliable 可靠的
stylish 流行的(有型个性)
fashionable时髦的(潮流时尚)
Well-designed 精心设计的
P7 A
Brand loyalty 品牌忠诚度 the tendency to always buy a particular brand brand image 品牌形象 the ideas and beliefs people have about a brand brand stretching 品牌扩张 using an existing name on another type of product brand awareness 品牌意识 how familiar people are with a brand
brand name 品牌名字 the name given to a product by the company that makes it
product launch 产品发布 the introduction of a product to the market product lifecycle 产品生命周期 the length of time people continue to buy a product
product range 产品范围 the set of products made by a company
product placement 植入式广告 when products are used in films or TV programmes product endorsement 产品代言 the use of a well-known person to advertise products
Brand positioning 品牌定位
P8
Gross margins 毛利润
Manufacturing 制造业
Solely 唯一的
Low-cost market 低成本市场
Outsources 外包
Licensing arrangement 特许授权
Flagship store 旗舰店
Offshore 离境;海外
Country of origin 原产地
Identify the marker 确定产品来源或制造者
Simplify product handing 简化产品,操作和追踪
Organize accounting 帮助组织进存货和做会计记录
Offer legal protection 提供法律保护
Unit2
P14 B
1 not enough leg .....room....... 没有足够的伸腿空间
2 lost or delayed ......luggage......... 遗失或延迟行李
3 long .......queues...... at check-in 签入时的长队列
4 poor quality ........food......... and drink 质量差的食品和饮料
5 no baggage ........trolleys...... available 没有可用的行李手推车
6 overbooking of ........seats........ 超额预订座位
7 flight delays and .......cancellations........ 航班延误和取消
8 ....jet.....- lag 时差(飞机时差反应)
P15 A
1 subway h) underground 地铁
2 city centre k)downtown 市中心区
3 carry-on baggage i) hand luggage 手提行李
4 one way f)single 单程票
5 return j) round trip 往返旅行
6 freeway a)motorway 高速公路,快车道
7 rest room c) public toilet 公共厕所
8 elevator b)lift 电梯,升降机
9 coach class e) economy class 经济舱
10 timetable d) schedule 时刻表
11 car park g) parking lot 停车场 BE
Reading
1 mass market 大众市场 niche market 缝隙市场/利基市场
2 a steep climb 急剧攀升
3 stem from 来自,起源于(因为)
4 mass unrest 大规模骚乱
5 mid-flight 飞行途中
6 be at fault 对某事负责
7 cabin ventilation 客舱通风设备
8 optimum 最适宜的 9 aviation fuel 航空燃料
10 be in the front line 奋战在第一线的人
11 stiffer penalty 更严厉的惩罚
12 concession 让步
P19 skills
Extension 分机