A.4 What are the present and future external factors that could present new opportunities and risks?
Instructions: These subsections contain a 1-2 sentence summary of the relevant
findings
11
IIB. COMPETITIVE ASSESSMENT – BACK-UP 1
B.1 What are the capabilities required to succeed in this industry?
• Privileged assets that create competitive advantage, e.g. physical assets, location/”space”,
a useful framework for
answering this question
10
IIB. COMPETITIVE ASSESSMENT – SUMMARY
B. What are your competitive strengths and weaknesses?
Instructions: The answer to this overarching question requires a recapitulation of the section’s main
• Impact and likelihood of major industry discontinuities
– Changes in regulation/government policy – Technological breakthroughs