日本商务习俗

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Good morning, everyone. Today our topic is Business Customs in Japan.

We divide the contents into three parts. The first part is overall situation

in Japan, the second part is Japanese business customs and the third part

is case analysis. Let’s get down to the first part. As we know, Japan is an

island country, east of Sea of Japan, China, North Korea, South Korea

and Russia. Its population is over 127million people. And its capital city

Tokyo is the largest metropolitan area with over 30 million residents. As

the 3rd largest national economy and the 3rd largest automobile

manufacturing country in the world, Japan’s main export markets are

China, the United States, South Korea, Taiwan and Hong Kong as of

2009. Its main exports include transportation equipment, motor vehicles,

electronics, electrical machinery and chemicals. Some of the largest

enterprises in Japan: Toyota, NTT DoCoMo, Canon, Honda,(本田)

Takeda Pharmaceutical, Sony, Panasonic, Toshiba, Sharp, (夏普)Nippon

Steel,(新日铁,日本金属公司) Nippon Oil, and Seven & I Holdings Co.

(日本零售巨头, 7-11便利店. Japanese society is complex,

structured, hierarchical and group-oriented. It places strong

emphasis on maintaining harmony and avoiding direct

confrontation.

In building relationships, one should emphasize trust,

confidence, loyalty and commitment for the long term.