腾讯公司英文简介ppt.ppt

Address the diverse needs of
different regions and consumers by
offering differentiated products and
services.
Build a healthy and win-win
Internet ecology based on open collaboration with partners.
SUCCESS
THANK YOU
2019/8/14
Management Philosophy
Care for the developmen
t of employees
Provide employees
with comfortable
work environment
s and attractive incentives.
2019/8/14
2019/8/14
Values
Values
Integrity
Proactive
Collaborati on
Innoviness Philosophy
Consumer value as first priority.
Focus on the long-term development of the company by putting consumer value above short-term commercial interests。
Mission
To enhance people's quality of life through Internet services
Treat the Internet like electricity: a reliable service that makes life easier and more enjoyable.

（二）、价格策略


收费模式： 1、跟电信服务商合作，通过代扣代缴的方式，委托电信服务商 （中国电信、中国移动、 中国联通）进行收费。 2、与银行合作，通过网上 银行的方式，直接收取费用。


3、推出QQ币——一个堪称天才构思 的美妙创造 QQ币的好处： 第一，直接将营销网络深入现实的大街小巷，让用 户十分方便地购买。 第二，增加用户的消费。 第三，方便结算，改善资金流。
宏观环境分析

腾讯的宏观营销环境主要受人口环境、经济环 境、政治法律环境、科学技术环境和社会文化 环境的影响。自然环境对腾讯的影响几乎可以 忽略不计。
SWOT分析


S - Strength 优势 1.巨大的用户注册数量和海量的用户数据 2. QQ品牌对网民的强影响力和QQ用户的粘性 3.腾讯具有优秀的研发能力[不断创新不断发展] 4.成熟的互联网服务经验 腾讯公司是目前中国最大的互联网综合服务提供 商， 也是中国服务用户最多的互联网企业之一。 它主张用互联网的先进技术提升人类的生活 品质，深刻 地影响和改 变着数以亿计网民的沟通方式和生活习惯。 5.资金链稳定，投资商信任
•
（1）业内同种类型业务
有大量竞争者
•
（2） 互联网竞争升级
•
• • •
@互联网新产品层出不穷 @大型公司互联网竞争角逐 @小公司的不断涌现和国外竞争者的加入
营销策略
【关键部位】 1.产品：种类多样 2.促销 3.价格从免费到收费
（一）、产品策略



精确的产品定位：以“即时信息沟通”为核心，牢牢捉住 16—30岁年龄段人的心理，观念最超前。 专注所长、做精、作细核心产品。所有的业务都围绕这“即 时通信”这个核心点来开展。 加强与实力商业伙伴合作， 合理品牌延伸。与中国移 动等电信营运商合作，利用 其成功品牌的知名度和声 誉将新产品或改良产品推进 市场。 腾讯寻找有 “眼光和能力” 的传统商业合作伙伴，将 QQ这一品牌从在线延伸到线下，传播品牌形象，积累品牌核 心价值的项目。 树立健康网络品牌形象。从一般的网络聊天工具定位到健康 时尚品牌，提出“Q时代，Q人类，Q生活”的口号。

When he was a student,most of his teachers and classmates were amazed at his PC level.Not only can he become a Virus Buster ,but also play a trick to lock up the school’s hard disk,which made teachers be unable either to laugh or to cry .
this company?
He is…….
His name is Ma Huateng.
Ma Huateng He was born in
1971,Guangdong Chao Yang.And he graduated from Shenzhen University in 1993,with a bachelor's degree of computer. Now,he is thirty-eight years old with more than 1.5billion yuan individual wealth .
Ma Huateng advocate to share and Free Spirit ,he knows the important of team strengths.
In his team’s efforts,they started the project of ICQ.
In 1999, one of the special ICQ,called “TengXun QQ”had born.
And his name appear on the China Rich List in 2003.

society by actively assuming corporate responsibility and contributing to community development
consumers： by listening, satisfying and exceeding their needs and expectations.
work environment
Focus on the long-term development of the company by putting consumer value above short-term commercial interests。
Management Philosophy
腾讯企业文化英语ppt
Corporate Culture
Values Mission
Vision
Manageme
Business
nt
Philosophy Philosophy
Vision：To be the most respected Internet company.
consumers：
by listening, satisfying and exceeding their
Values
work environment
society by actively assuming corporate responsibility and contributing to community development
work environment
Care for the development of employees
Communicate candidly with consumers, respect their feelings, and grow with their evolving needs