Syllabus for undergraduate of OUC
Course name：Customer Behavior in Travel and Tourism
Course time：51 hours
Course teacher：Li Ping
1.Course Overview
Customer Behavior in Travel and Tourism studies on Tourist customers’psychology and behaviors, involving many disciplines such as Tourism,Consumption Behavior，Consumption Psychology,Marketing and so on.This course is one of the compulsory core courses for students majoring tourism management,and also it is the necessarily basic course for tourism marketing.This course lays a good foundation for the study of tourism marketing and other courses about tourism enterprises management.
2.Student Learning Outcomes
1) To know the objects and tasks of the course and master basic theories about customer behavior in travel and tourism.
2)To be familiar with customers’the characteristics of psychology and behavior during the tourism activities.Students master various Decision Process Models,and can put theory into practice,take proper action on service,marketing and management.
3) To master much theoretical knowledge on Psychology and Behavior
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and be familiar with the methods of measurement of tourism satisfaction and loyalty.
4)Students are able to know tourism consumption market’s change trend.
3.Course Expectations
Everyone should take part in the class activities and finish the group task with joint work.Students can be active and interested in the analysis of case study and are able to solve tourism problems with their own mastered tourism knowledge.
4.Assignments
All students are divided into several groups,and they finish the task with group work .
5.Books To Purchase
[1]Customer Behavior in Tourism. Sun Jiuxia.Dongbei University of Finance and Economics Press.2015
[2]Tourist Behavior.Bai Kai.Science Press.2013
[3]Consumer Behavior-A Perspective of Chinese Consumers.Lu Taihong. China Renmin University Press.2015
[4]Consumer Behavior.Michael R. Solomon.China Renmin University Press.2013
[5]Tourism Psychology.Shu Boyang.Dongbei University of Finance and Economics Press.2014
6.Grading Policy
Closed Exam
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7.Course Calendar
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