2008年6月大学英语四级试题 4选词填空

2008年6月21日大学英语四级真题一.写作部分（9：00－9：30）Part ⅠWriting (30 minutes)Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。

二.快速阅读（9：30－9：45）Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in1ion ciues. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magaz ine’s other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, these second. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel2longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they. Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.1. Television is an attractive advertising medium in that_____________.A) it has large audiencesB) it appeals to housewivesC) it helps build up a company's reputationD) it is affordable to most advertiser2. With the increase in the number of TV channels_________.A) the cost of TV advertising has decreasedB) the nuiflber of TV viewers has increasedC) advertisers' interest in other media has decreasedD) the number of TV ads people can see has increasedpared with television, newspapers as an advertising medium_________________.A) earn a larger annual ad revenueB) convey more detailed messagesC) use more production techniques3D) get messages out more effectively4.Advertising on radio continues to grow because ___________.A) more local radio stations have been set upB) modern technology makes it more entertainingC) it provides easy access to consumersD) it has been revolutionized by Internet radio.5.Magazines are seen by advertisers as an efficient way to___________.A) reach target audiencesB) modern technology makes it more entertaining C) appeal to educated people.D) convey all kinds of messages6.Oui-of-home advertising has become more effective because_______A) billboards can be replaced within two hoursB) consumers travel more now ever beforeC) such ads have been made much more attractiveD) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are___________.A) quick to updateB) pleasant to look atC) easy to rememberD) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_____________9.Direct mail is an effecitive form of advertising for businesses to develop_________________________10.This passage discusses how advertisers select________________for advertisements.注意：收答题卡一作文和快速阅读部分（9：45－10：00）三.听力部分（10：00－10：35）11.A) Give his ankle a good rest.B) Treat his injury immediately.C) Continue his regular activities.D) Be careful when climbing steps.12.A) On a train.4B) On a plane.C) In a theater.D) In a restaurant.13.A) A tragic accident.B) A fad occasionC) Smith's unusual life story.D) Smith's sleeping problem.14.A) Review the details of all her lessons.B) Compare notes with his classmates.C)Talk with her about his learning problems.D) Focus on the main points of her lectures.15.A) The man blamed the woman for being careless.B)The man misunderstood the woman's apology.C) The woman offered to pay for the man's coffee.D)The woman spilt coffee on the man's jacket.16.A) Extremely tedious.B) Hard to understand.C) Lacking a goot plot.D) Not worth seeing twice.17.A) Attending every lecture.B) Doing losts of homework.C) Reading very extensively.D) Using test-taking strategies.18.A)The digital TV system will offer different programs.B)He is eager to see what the new system is like.C)He thinks it unrealistic to have 500 channels.D)The new TV system may not provide anything better.Question 19 to 22 are based on the passage you have just heard.519.a)a notice by the electricity board. c)the description of a thief in disguise.b)ads promoting electric appliances. d)a new policy on pensioners'welfare.20.a)speaking with a proper accent. c)making friends with themb)wearing an official uniform. d)showing them his ID.21.a)to be on the alert when being followed.b)not to leave senior citizens alone at home.c)not to let anyone in without an appointment.d)to watch out for those from the electricity board.22.a)she was robbed near the parking lot.b)all her money in the bank disappeared.c)the pension she had just drawn was stolen.d)she was knocked down in the post office.Question 23 to 25 are based on the passage you have just heard.23.a)marketing consultancy. c)luxury hotel management.b)Professional accountancy. d)business conference organization24.a)having a good knowledge of its customs.b)knowing some key people in tourism.c)having been to the country before.d)being able to speak japanese.25.a)it will bring her potential into full play.b)it will involve lots of train travel.c)it will enable her to improve her chinese.d)it will give her more chances to visit japan.Passage OneQuestion 26 to 28 are based on the passage you have just heard.26.a) The lack of time c) The frustrations at work.b) The quality of life. d) The pressure on working families.27.a)They were just as busy as people of today.b)They saw the importance of collective efforts.c)They didn't complain as much as modern man.d)They lived a hard life by hunting and gathering.628.a)To look for creative ideas of awarding employees.b)To explore strategies for lowering production costs.c)To seek new approaches to dealing with complaints.d)To find effective ways to give employees flexibility.Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29.a)family violence. c)her father's disloyalty.b)his children's efforts. d)his second wife's positive influence.30.a)his advanced age. c) his improved financial condition.b)his children's efforts. d)his second wife's positive influence.31.a)love is blind. c)divorce often has disastrous consequences.b)love breeds love. d)happiness is hard to find in blended families. Passage ThreeQuestion 32 to 35 are based on the passage you have just heard.32. a) it was located in a parkb) its owner died of a heart attackc) it went bankrupt all of sudden.d) its potted plants were for lease only.33. a)planting some trees in the greenhouseb)writing a want ad to a local newspaperc)putting up a going out of business signd)helping a customer select some purchases34. a)opening an offive in the new office parkb)keeping better relations with her companyc)developing fresh business opportunitiesd)building a big greenhouse of his own35. a)owning the greenhouse one dayb)securing a job at the office parkc)cultivating more potted plants.d)finding customers out of town7Section C注意：此部分试题请在答题卡2上作答。

旗开得胜2008年6月大学英语四级考试真题答案与精解（试卷A）PartⅠWriting范文:Abundant recreational activities are available for people to release their strain and stress, ranging from sports to online activities. There is going on a hot debate arguing whether they are good for the public or not, especially for college students.As for such a question, different people hold different views. Some believe that recreation is helpful if we want to keep healthy physically and mentally. While there also sounds an opposite voice, which claims that activities also bring many problems. For example, some young people are easily addicted to the virtual world online, which affects their study seriously and may lead to worse consequences as well.As for me, I hold a belief that recreational activities do more good than harm. They do give us a good chance, and efficiency too. As long as we can arrange the time reasonably, they will definitely provide more benefits for us.1旗开得胜PartⅡReading Comprehension (Skimming and Scanning)1. A）2. D）3. B）4. C）5. A）6. B）7. C）8. quite homogeneous but small9. relationships with consumers10. the appropriate mediaPart ⅢListening ComprehensionSection A211. M: T oday’s a bad day for me. I fell off a step and twisted my ankles.W: Don't worry. Usually ankle injuries heal quickly if you stop regular activities for a while.Q: What does the woman suggest the man do?A)12. W: May I see your ticket, please? I think you are sitting in my seat.M: Oh, you’re right. My seat is in the balcony. I'm terribly sorry.Q: Where does the conversation most probably take place?C)13. W: Did you hear Jay Smith died in his sleep last night?M: Yes, it’s very sad. Please let everybody know that whoever wants to may attend the funeral.Q: What are the speakers talking about?B)14. M: Have you taken Professor Young’s exam before? I’m kind of nervous.W: Yes. Just conc entrate on the important ideas she’s talked about in the class, and ignore the details.3Q: How does the woman suggest the man prepare for Professor Young’s exam?D)15. W: I’m so sorry, sir. And you’ll let me pay to have your jacket cleaned, won’t you?M: That’s all right. It could happen to anyone. And I’m sure that coffee doesn’t leave lasting marks on clothing.Q: What can we infer from the conversation?D)16. W: Have you seen the movie “The Departed”? The plot is so complicated thatI really got lost.M: Yeah. I felt the same. But after I saw it a second time, I could put all the pieces together.Q: How did the two speakers find the movie?B)17. M: I’m really surprised you got an A on the test. You didn’t seem to have done a lot of reading.W: Now you know why I never miss a lecture.Q: What contributes to the woman’s high score?4。

2008年6月四级考试A卷试题点击下载听力Part I Writing (30 minutes) 15%(注意：此部分试题在答题卡1上。

)Recreational activityPart II Reading Comprehension (Skimming and Scanning) (15 minutes) 10%（10×1%）Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer sheet 1. For questions 1-7, choose the best answer from the four choices marked ABCD, for questions 8-10, complete the sentences with the information given in the passage.Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, ratio, magazines, out-of-home, internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? You can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf, Home and Garden Television is seen by those interested in household improvement projects, thus, audiences are smaller and more homogeneous than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.NewspapersAfter television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually. It has increased its national circulation by 40% and is now available for home delivery in 168 cities. Locally, newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through television, given new production techniques, advertisements can be printed in newspapers in about 48 hours, meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local community, and they develop a high degree of loyalty from local readers.RadioAdvertising on radio continues to grow. Radio is often used in conjunction with outdoor billboards and the internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television. Which means advertisers can afford to repeat their ads often. Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes-satellite and Internet radio-will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to rune in stations that are more distant than the local stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women's titles, and business magazines have all seen increases in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous. If you read Sports Illustrated., for example, you have much in common with the magazine's other readers. Advertisers see magazines as an efficient way of reaching target audience members.Advertisers using the print media-magazines and newspapers-will need to adapt to two main changes. First, the Internet will bring larger audiences to local newspaper. These audiences will be more diverse and geographically dispersed (分散) than in the past. Second, advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing, billboard companies can print a bill board in 2 hours, compared with 6days previously. This allows advertisers more variety in the types of messages they create because they can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations' advertising inthe near future. Internet audiences tend to be quite homogeneous, but small. Advertisers till have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message. Direct mail includes newsletters postcards and special promotions. Direct mail is an effective way to build relationship with consumers. For many businesses, direct mail is the most effective form of advertising.注意：此部分试题请在答题卡1上作答。

2008年6月大学英语四级真题中的核心词和词组写作部分的核心词汇及词组:an unprecedented variety of recreation al activities无先例的,空前的;多样的be lured away from 受诱惑apart from除了range from …to排列,从…到…的范围Such activities are beneficial as well as harmful to us if undertaken inappropriately.有益的;有害的;不适当的二、快速阅读部分:target audience目标群体(固定用法advertising agency广告代理商select the appropriate media选择合适的媒体because it deliver s mass audience听写单词deliver-动词,delivery-名词,投递;deliver a speech/lecturemass mass audiences, a large audience大量观众;mass meeting/mass production mess/messymedium媒体媒介单数, media复数it provides an ideal vehicle for …电视为…提供了一个理想的媒介。

vehicle1.运载工具;车辆;飞行器;航天器2. 传播媒介ideal理想的,idle懒惰的;无所事事的fourfold 四维的;四倍的narrowcasting means that television channels are seen by an increasingly narrow segment of the audience.broadcasting; segment n.部分;部门;切片,断片;vt.分割,切割advertise-动词, advertising-形容词, advertisement/ads-名词,广告focus (attentionon关注于…attractive-形容词,attract-动词,attraction-名词,吸引,吸引人的newspaper-newspapers报纸可数communicate with与…交流create a brand创造品牌impress-动词,impression-名词,impressive-形容词,留下印象;印象;印象深刻的what my parents impress on me is ….父母教导我的是/what impressed the tourists most was…project工程,项目希望工程Project Hopesheer(.纯粹的;十足的;全然的;没有搀杂的;不搀水的;绝对的;真正的 number绝对数量digital recording devices数字录制设备commercial a.商业的;商务的n. (电视、广播中的商业广告commerce n. 商业annual-形容词,annually-副词,每年的/地revenue税收;收入,收益The New York Times, which reaches a national audience ,accounts for$1billion in ad revenue annually.«纽约时报»的读者遍及全国,起每年的广告收益占到十亿美元。

2008年6月CET4试题解析DActivitiesWith the development of society and technology, there are all kinds of recreational activities. Recreational activities and work do not contradict each other. Some recreational activities are necessary because they can help people relax from work and study.However, not all recreational activities are good to people. For example, jogging and seeing movies can help people relax both physically and mentally. But those activities, such as gambling and drinking, do harm to people. And some people think that too much recreational activities may interfere with their work or study. Some people may even get indulged in those activities, which may lead to some kind of failure in their work and study.From my point of view, we college students should choose recreationalactivities appropriately. We should make the best use of those helpful activities and keep far away from those bad ones.经典句式:1. Nowadays there is a growing concern over…2. There is no doubt that …has its drawbacks as well as merits.3. It is natural to believe that … , but we shouldn’t ignore that …4. People may have different opinions on…5. To begin with, … Besides,… Finally, …6. Here are some suggestions for handling …7. From what has been mentioned above, we can come to the conclusion that…Part II Reading Comprehension (Skimming and Scanning)* 解题思路＞＜1. 【答案】 A【解析】本题定位信息是 television, 答案来自第一个小标题下第一句Television is an attractive medium for advertising because it delivers mass audiences to advertisers. 意思是：对于广告而言电视是一种很吸引人的媒介，因为它给广告商提供了大批观众。

2008年06月大学英语四级考试听力真题及答案Part III Listening Comprehension (35 minutes)Section A11. A) Given his ankle a good rest.B) Treat his injury immediately. C) Continue his regular activities.D) Be careful when climbing steps.12. A) On a train. B) On a plane. C) In a theater. D) In a restaurant.13. A) A tragic accident.B) A sad occasion. C) Smith’s unusual life story.D) Smith’s sleeping problem.14. A) Review the detail of all her lessons.B) Compare notes with his classmates. C) Talk with her about his learning problems.D) Focus in the main points of her lectures.15. A) The man blamed the woman for being careless. B) The man misunderstood the woman’s apology.C) The woman offered to pay for the man’s coffee. D) The woman spilt coffee on the man’s jacket.16. A) Extremely tedious.B) Hard to understand. C) Lacking a good plot.D) Not worth seeing twice.17. A) Attending every lecture.B) Doing lots of homework. C) Reading very extensively.D) Using test-taking strategies.18. A) The digital TV system will offer different programs. B) He is eager to see what the new system is like.C) He thinks it unrealistic to have 500 channels. D) The new TV system may not provide anything better. Questions 19 to 22 are based on the conversation you have just heard.19. A) A notice by the electricity board.B) Ads promoting electric appliances. C) The description of a thief in disguise.D) A new policy on pensioners’ welfare.20. A) Speaking with a proper accent.B) Wearing an official uniform. C) Making friends with them.D) Showing them his ID.21. A) To be on the alert when being followed.B) Not to leave senior citizens alone at home. C) Not to let anyone in without an appointment.D) To watch out for those from the electricity board.22. A) She was robbed near the parking lot.B) All her money in the bank disappeared. C) The pension she had just drawn was stolen.D) She was knocked down in the post office.Questions 23 to 25 are based on the conversation you have just heard.23. A) Marketing consultancy.B) Professional accountancy. C) Luxury hotel management.D) Business conference organization.24. A) Having a good knowledge of its customs.B) Knowing some key people in tourism. C) Having been to the country before.D) Being able to speak Japanese.25. A) It will bring her potential into full play.B) It will involve lots of train travel. C) It will enable her to improve her Chinese.D) It will give her more chances to visit Japan.Section BPassage OneQuestions 26 to 28 are based on the conversation you have just heard.26. A) The lack of time.B) The quality of life. C) The frustrations at work.D) The pressure on working families.27. A) They were just as busy as people of today.B) They saw the importance of collective efforts. C) They didn’t complain as much as modern man.D) They lived a hard life by hunting and gathering.28. A) To look for creative ideas of awarding employees.B) To explore strategies for lowering production costs.C) To seek new approaches to dealing with complaints.D) To find effective ways to give employees flexibility.Passage TwoQuestions 29 to 31 are based on the conversation you have just heard.29. A) Family violence.B) The Great Depression. C) Her father’s disloyalty.D) Her mother’s bad temper.30. A) His advanced age.B) His children’s efforts.C) His improved financial condition.D) His second wife’s positive influence.31. A) Love is blind.B) Love breeds love. C) Divorce often has disastrous consequences.D) Happiness is hard to find in blended families.Passage ThreeQuestions 32 to 35 are based on the conversation you have just heard.32. A) It was located in a park.B) Its owner died of a heart attack. C) It went bankrupt all of a sudden.D) Its potted plants were for lease only.33. A) Planting some trees in the greenhouse.B) Writing a want ad to a local newspaper. C) Putting up a Going Out of Business sign.D) Helping a customer select some purchases.34. A) Opening an office in the new office park.B) Keeping better relations with her company. C) Developing fresh business opportunities.D) Building a big greenhouse of his own.35. A) Owning the greenhouse one day.B) Securing a job at the office park.C) Cultivating more potted plants.D) Finding customers out of town.Section CWe’re now witnessing the emergence of an advanced economy based on information and knowledge. Physical (36) ________, raw materials, and capital are no longer the key (37) ________ in the creation of wealth. Now, the (38) _______ raw material in our economy is knowledge. Tomorrow’s wealth depends on the development and exchange of knowledge. And (39) _______ entering the workforce offer their knowledge, not their muscles. Knowledge workers get paid for their education and their ability to learn. Knowledge workers (40) ________ in mind work. They deal with symbols: (41) ________, and data.What does all this mean for you? As a future knowledge worker, you can expect to be (42) ________, processing, as well as exchanging information, (43) _______, three out of hour jobs involve some form of mind work, and that number will increase sharply in the future. Management and employees alike (44)_______________________________________________________________________.In the new world of work, you can look forward to being in constant training (45) _______________________________________________________________. And don’t wait for someone to “empower” you. You have to empower yourself.答案11.A 12.C 13.B 14.D 15. D16.B 17.A 18.D 19.C 20.D21.C 22.C 23.A 24.D 25.B26.A 27.A 28.D 29.B 30.D31.B 32.B 33.C 34.C 35. A36. labor 37.ingredients 38.vital 39. individuals40.engage 41.figures 42. generating 43. Currently44. will be making decisions in such areas as product development, quality control, and customer satisfaction.45. to acquire new skills that will help you keep up with improved technologies and procedures.46. Don't expect the companies will provide you with a clearly defined career path,。

2010年12月英语四级考试真题Questions 47 to 56 are based on the following passage.What determines the kind of person you are? What factors make you more or less bold, intelligent, or able to read a map? All of these are influenced by theinteraction of your genes and the environment in which you were 47 . The studyof how genes and environment interact to influence 48 activity is known as behavioral genetics. Behavioral genetics has made important 49 to the biological revolution, providing information about the extent to which biology influences mind, brain and behavior.Any research that suggests that 50 to perform certain behaviors are basedin biology is controversial. Who wants to be told that there are limitations to what you can 51 based on something that is beyond your control, such as your genes? It is easy to accept that genes control physical characteristics such as sex, race and eye color. But can genes also determine whether people will get divorced, how 52 they are, or what career they are likely to choose? A concern of psychological scientists is the 53 to which all of these characteristics are influenced by nature and nurture(养育), by genetic makeup and the environment. Increasingly, science 54 that genes lay the groundwork for many human traits. From this perspective, people are born 55 like undeveloped photographs: The image is already captured, but the way it 56 appears can vary based on the development process. However, the basic picture is there from the beginning.上作答。

2008年6月四级真题答案【篇一：2008年6月英语四级听力真题以及答案】section a11. a) given his ankle a good rest. c) continue his regular activities.b) treat his injury immediately. d) be careful when climbing steps.12. a) on a train. b) on a plane. c) in a theater. d) in a restaurant.13. a) a tragic accident. c) smith’s unusual life story.b) a sad occasion. d) smith’s sleeping problem.14. a) review the detail of all her lessons. c) talk with her about his learning problems.b) compare notes with his classmates. d) focus in the main points of her lectures.15. a) the man blamed the woman for being careless. b) the man misunderstood the woman’s apology.c) the woman offered to pay for the man’s coffee. d) the woman spilt coffee on the man’s jacket.16. a) extremely tedious. c) lacking a good plot.b) hard to understand. d) not worth seeing twice.17. a) attending every lecture. c) reading very extensively.b) doing lots of homework. d) using test-taking strategies.18. a) the digital tv system will offer different programs.b) he is eager to see what the new system is like.c) he thinks it uealistic to have 500 channels.d) the new tv system may not provide anything better.questions 19 to 22 are based on the conversation you have just heard.19. a) a notice by the electricity board. c) the description of a thief in disguise.b) ads promoting electric appliances. d) a new policy on pensioners’ welfare.20. a) speaking with a proper accent. c) making friends with them.b) wearing an official uniform. d) showing them his id.21. a) to be on the alert when being followed. c) not to let anyone in without an appointment.b) not to leave senior citizens alone at home. d) to watch out for those from the electricity board.22. a) she was robbed near the parking lot. c) the pension she had just drawn was stolen.b) all her money in the bank disappeared. d) she was knocked down in the post office. questions 23 to 25 are based on the conversation you have just heard.23. a) marketing consultancy. c) luxury hotel management.b) professional accountancy. d) business conference organization.24. a) having a good knowledge of its customs. c) having been to the country before.b) knowing some key people in tourism. d) being able to speak japanese.25. a) it will bring her potential into full play. c) it will enable her to improve her chinese.b) it will involve lots of train travel.d) it will give her more chances to visit japansection bpassage onequestions 26 to 28 are based on the conversation you have just heard.26. a) the lack of time. c) the frustrations at work.b) the quality of life. d) the pressure on working families.27. a) they were just as busy as people of today. c) they didn’t complain as much as modern man.b) they saw the importance of collective efforts.d) they lived a hard life by hunting and gathering.28. a) to look for creative ideas of awarding employees.b) to explore strategies for lowering production costs.c) to seek new approaches to dealing with complaints.d) to find effective ways to give employees flexibility.passage twoquestions 29 to 31 are based on the conversation you have just heard.29. a) family violence. c) her father’s disloyalty.b) the great depression. d) her mother’s bad temper.30. a) his advanced age. c) his improved financial condition.b) his children’s efforts. d) his second wife’s positive influence.31. a) love is blind.b) love breeds love.c) divorce often has disastrous consequences.d) happiness is hard to find in blended families.passage threequestions 32 to 35 are based on the conversation you have just heard.32. a) it was located in a park. c) it went bankrupt all of a sudden.b) its owner died of a heart attack. d) its potted plants were for lease only.33. a) planting some trees in the greenhouse. c) putting up a going out of business sign.b) writing a want ad to a local newspaper. d) helping a customer select some purchases.34. a) opening an office in the new office park. c) developing fresh business opportunities.b) keeping better relations with her company. d) building a big greenhouse of his own.35. a) owning the greenhouse one day.c) cultivating more potted plants.b) securing a job at the office park.d) finding customers out of town.section cwe’re now witnessing the e mergence of an advanced economy based on information and knowledge. physical (36) ________, raw materials, and capital are no longer the key (37) ________ in the creation of wealth. now, the (38) _______ raw material in our economy is knowledge. tomorrow’s wealth depends on the development and exchange of knowledge. and (39) _______ entering the workforce offer their knowledge, not their muscles. knowledge workers get paid for their education and their ability to learn. knowledge workers (40) ________ in mind work. they deal with symbols: (41) ________, and data.what does all this mean for you? as a future knowledge worker, you can expect to be (42) ________, processing, as well as exchanging information, (43) _______, three out of hour jobs involve some form of mind work, and that number will increase sharply in the future. management and employees alike(44)__________________________________________________ _____________________.in the new world of work, you can look forward to being in constant training (45)______________________________________________________ _________. and don’t wait for someone to “empower” you. you have to empower yourself.答案11-15 acbdd 16-20 badcd21-25 ccadb 26-30 aadbd31-35 bbccabor 37.ingredients 38.vital 39.individuals40.engage41.figures42.generating43.currently44.will be making decisions in such areas as product development, quality control and customer satisfaction45.to acquire new skills that will help you keep up with improved technologies and procedures46.dont expect the companies will provide you with a clearly defined career path【篇二：08年6月英语四级真题(附答案)】s=txt>part Ⅰ writing (30 minutes)directions: for this part, you are allowed 30 minutes to write a letter of apology according to the outline given below. you should write at least 120 words following the outline given below in chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。

2008年6月大学英语四级考试A卷真题一.写作部分(9：00-9：30)Part Ⅰ Writing (30 minutes)Directions: For this part, you are allowed 30 minutes to write A Letter of Apology according to the outline given below. You should write at least 120 words following the outline given below in Chinese.1.娱乐活动多种多样2.娱乐活动可能使人们受益，也可能有危害性3.作为大学生，我的看法。

二.快速阅读(9：30-9：45)Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home. Internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium, and not all advertisers can afford to use it.Television's influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance.is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control overwhich commercials they watch. Fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.Newspaper?After television, the medium attracting the next largest annual ad revenue is newspapers. The New York Times, which reaches a national audience, accounts for $1 billion in ad revenue annually, ii m increased its national circulation (发行量) by 40% and is now available for home delivery in ion ciues. Locally, newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer. more detailed message to their audience than they can through 48 hours,meaning newspapers are also a quick way of getting the massage out.Newspapers are ofen the most important form of news for a local community, and they develop a high degree of loyalty from local reader.RadioAdvertising on radio continues to grow Radio is often used in conjunction with outdoor bill-boards (广告牌) and ihe Internet to reach even more customers than television. Advertisers are likely to use radio because it is a less expensive medium than television, which means advertisers can afford to repeal their ads often. Internet companies are also turning 10 radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day.Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.Two major changes—satellite and Internet radio—will force radio advertisers to adapt their methods. Both of these radio forms allow listeners to tune in stations that are more distant than thelocal stations they could receive in the past. As a result, radio will increasingly attract target audiences who live many miles apart.MagazinesNewsweeklies, women’s titles, and business magazines have all seen increases in advertising because they attract the high-end market, magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous, if you read sports illustrated, for example, you have much in common with the magazine’s other readers. Advertisers see magazi nes as an efficient way of reaching target audience members.Advertiser using the print media-magazines and newspapers-will need to adapt to two main changes. First, the internet will bring larger audiences to local newspapers, thesesecond. Advertisers will have to understand how to use an increasing number of magazines for their target audiences. Although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.Out-of-home advertisingOut-of-home advertising. Also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for advertising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and from work, which also makes out-of-home advertising effective, technology has changed the nature of the billboard business, making it a more effective medium than in the past.Using digital printing, billboard companies can print a billboard in 2 hours, compared with 6 days previously. This allows advertisers more variety in the types of messages they create because they.Can change their messages more quickly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market As consumers get more of their news and information from the Internet, the ability of television and radio to get the word out to consumers will decrease. The challenge to Internet advertisers Is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations' advertising in the near ftuture. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mailA final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message Direct mail includes newsletters. postcards and special promotions. Direct mail is an effective way to build relationships with consumers.For many businesses.direct mail is the most effective from of advertising.1. Television is an attractive advertising medium in that_____________.A) it has large audiencesB) it appeals to housewivesC) it helps build up a company's reputationD) it is affordable to most advertisers2. With the increase in the number of TV channels_________.A) the cost of TV advertising has decreasedB) the nuiflber of TV viewers has increasedC) advertisers' interest in other media has decreasedD) the number of TV ads people can see has increasedpared with television, newspapers as an advertising medium_________________.A) earn a larger annual ad revenueB) convey more detailed messagesC) use more production techniquesD) get messages out more effectively4.Advertising on radio continues to grow because ___________.A) more local radio stations have been set upB) modern technology makes it more entertainingC) it provides easy access to consumersD) it has been revolutionized by Internet radio.5.Magazines are seen by advertisers as an efficient way to___________.A) reach target audiencesB) modern technology makes it more entertaining C) appeal to educated people.D) convey all kinds of messages6.Oui-of-home advertising has become more effective because_______A) billboards can be replaced within two hoursB) consumers travel more now ever beforeC) such ads have been made much more attractiveD) the pace of urban life is much faster nowadays7. The challenge to Internet advertisers is to create ads that are___________.A) quick to updateB) pleasant to look atC) easy to rememberD) convenient to access8. Internet advertisers will have to adjust their methods to reach audiences that tend to be_____________9.Direct mail is an effecitive form of advertising for businesses todevelop_________________________10.This passage discusses how advertisers select________________for advertisements.注意：收答题卡一作文和快速阅读部分(9：45-10：00)三.听力部分(10：00-10：35)Section A11. A) Give his ankle a good rest.B) Treat his injury immediately.C) Continue his regular activities.D) Be careful when climbing steps.12. A) On a train.B) On a plane.C) In a theater.D) In a restaurant.13. A) A tragic accident.B) A fad occasionC) Smith's unusual life story.D) Smith's sleeping problem.14. A) Review the details of all her lessons.B) Compare notes with his classmates.C)Talk with her about his learning problems.D) Focus on the main points of her lectures.15. A) The man blamed the woman for being careless.B)The man misunderstood the woman's apology.C) The woman offered to pay for the man's coffee.D)The woman spilt coffee on the man's jacket.16. A) Extremely tedious.B) Hard to understand.C) Lacking a goot plot.D) Not worth seeing twice.17. A) Attending every lecture.B) Doing losts of homework.C) Reading very extensively.D) Using test-taking strategies.18. A)The digital TV system will offer different programs.B)He is eager to see what the new system is like.C)He thinks it unrealistic to have 500 channels.D)The new TV system may not provide anything better.Question 19 to 22 are based on the passage you have just heard.19.a)a notice by the electricity board.b)ads promoting electric appliances.c)the description of a thief in disguise.d)a new policy on pensioners'welfare.20.a)speaking with a proper accent.b)wearing an official uniform.c)making friends with themd)showing them his ID.21.a)to be on the alert when being followed.b)not to leave senior citizens alone at home.c)not to let anyone in without an appointment.d)to watch out for those from the electricity board.22.a)she was robbed near the parking lot.b)all her money in the bank disappeared.c)the pension she had just drawn was stolen.d)she was knocked down in the post office.Question 23 to 25 are based on the passage you have just heard.23.a)marketing consultancy.b)Professional accountancy.c)luxury hotel management.d)business conference organization24.a)having a good knowledge of its customs.b)knowing some key people in tourism.c)having been to the country before.d)being able to speak japanese.25.a)it will bring her potential into full play.b)it will involve lots of train travel.c)it will enable her to improve her chinese.d)it will give her more chances to visit japan.Section BPassage OneQuestion 26 to 28 are based on the passage you have just heard.26.a) The lack of timeb) The quality of life.c) The frustrations at work.d) The pressure on working families.27.a)They were just as busy as people of today.b)They saw the importance of collective efforts.c)They didn't complain as much as modern man.d)They lived a hard life by hunting and gathering.28.a)To look for creative ideas of awarding employees.b)To explore strategies for lowering production costs.c)To seek new approaches to dealing with complaints.d)To find effective ways to give employees flexibility. Passage TwoQuestion 29 to 31 are based on the passage you have just heard.29.a)family violence.b)his children's efforts.c)her father's disloyalty.d)his second wife's positive influence.30.a)his advanced age.b)his children's efforts.c) his improved financial condition.d)his second wife's positive influence.31.a)love is blind.b)love breeds love.c)divorce often has disastrous consequences.d)happiness is hard to find in blended families.Passage ThreeQuestion 32 to 35 are based on the passage you have just heard.32.a) it was located in a parkb) its owner died of a heart attackc) it went bankrupt all of sudden.d) its potted plants were for lease only.33.a)planting some trees in the greenhouseb)writing a want ad to a local newspaperc)putting up a going out of business signd)helping a customer select some purchases34.a)opening an offive in the new office parkb)keeping better relations with her companyc)developing fresh business opportunitiesd)building a big greenhouse of his own35.a)owning the greenhouse one dayb)securing a job at the office parkc)cultivating more potted plants.d)finding customers out of townSection C注意：此部分试题请在答题卡2上作答。

2008年6月大学英语四级考试A卷试题及答案PartⅠWriting(30 minutes) 15%注意：此部分试题在答题卡1上。

PartⅡReading Comprehension(Skimming and Scanning)(15minutes)10%(10×1%)Directions: In this part,you will have 15 minutes to go over the passage quickly and answer the questions on Answer sheet 1. For questions 1-7, choose the best answer from the fourchoices marked A),B),C) and D). For questions 8-10, complete the sentences with theinformation given in the passage.Media Selection for AdvertisementsAfter determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, internet, and direct mail.TelevisionTelevision is an attractive medium for advertising because it delivers mass audiences to advertisers.When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire? You can understand the power of television to communicate with a large audience.When advertisers create a brand, for example, they want to impress consumers with the brand and is image. Television provides an ideal vehicle for this type of communication.But television is an expensive medium,and not all advertisers can afford to use it.Television’s influence on advertising is fourfold. First,narrowcasting means that television channels are seen by an increatingly narrow segment of the audience.The Golf Channel,for instance,is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus,audiences are smaller and more homogeneous (具有共同特点的)than they have been in the past.Second,there is an increse in the number of television channels available to viewers,and thus,advertisers.This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed.Third,digital recording devices allow audiencemembers more control over which commercials they watch. Fourth,control over propramming is being passed from the networks to local cable operators and satellite programmers.NewspapersAfter television,the medium attracting the next largest annual ad revenue is newspapers,The New York Times,which reaches a national audience,accounts for $1 billion in ad revenue annuslly. It has increased its national circulation（发行量）by 40% and is now available for home delivery in 168 cities. Locally,newspapers are the largest advertising medium.Newspapers are a less expensive advertising medium than television and prowide a way for advertisers to commusicate a longer,more detailed message to their audience than they can through television.Given new production techniqued,adertisements can be printed in newspapers in about 48 hours,meaning newspapers are also a quick way of getting the message out. Newspapers are often the most important form of news for a local commusity, and the debelop a high degree of loyalty from local readers.RadioAdvertising on radio continues to grow. Radio is often used in conjunction with outdoor bill boards（广告牌）and the Internet to reach even more customers than television. Advertising are likely to use radio because it is a less expensive medium than television, which means, advertisers can afford to repeat their ads often.Internet companies are also turning to radio advertising. Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work , at work, on the way home, and in the evening hours.Two major changes—satellites an Internet radio—will force radio advertisers to adapt their methods.Both of these radio forms allow listeners to tune in stations that are more distant than the local stations they could receive in the past.As a result, radio will increasingly attract target audiences tho live many miled apart.MagazinesNewsweeklies,women’stitles, and business magazines have all seen increases in advertising because they attract the high-end market. Magazines are popular with advertisers because of the narrow market that they deliver. A broadcast medium such an network telebision attracts all types of audience menbers, but magazine audiences are more homogeneous. If you read Sports Illusteated,for example, you have much in common with magazine’s other readers. Advertisers will have to understand how to use an increasing number of magazines for their target andiences.Although some magazines will maintain national audiences, a large number of magazines will entertain narroweraudiences.Out-of-home advertisingOut-of-home advertising, also called place-based advertising, has become an increasingly ef- fective way of reaching consumers, who are more active than ever before. Many consumers today do not sit at home and watch television. Using billboards, newsstands, and bus shelters for adver-tising is an effective way of reaching these on-the-go consumers. More consumers travel longer distances to and rrom work, which also makes out-of-home advertising effective. Technology has changed the nature of the billboard business, making it a more effective medium than in the past. Using digital printing,billboard companies can print a billboard in 2 hours, compared with 6 days prebiously. This allows advertisers more variety in the types of messages they create because they can chaange their messages more quikly.InternetAs consumers become more comfortable with online shopping, advertisers will seek to reach this market. As consumers ger more of their news and information from the Internet, the ability of television and radio to ger the word out to consumers will decrease. The challenge to Internet advertisers is to create ads that audience members remember.Internet advertising will play a more prominent role in organizations’advertising in the near future. Internet audiences tend to be quite homogeneous, but small. Advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.Direct mallA final adverting medium is direct mail, which uses mailings to consumers to communicate a client’s message. Direct mail includes newsletters, posrcardsm, an special promotions.Direct mail is an effective way to build relationships with consumers. For many businesses,direct mail is the most effective form of advertising.注意：此部分试题请在答题卡1上作答。