第五届全国大学生电子商务“创新、创意及创业”挑战赛创新创意创业
参赛学校：长春大学
作品名称：交换空间
团队名称: 小智慧也有大作为
指导老师：王钊王东屏
团队成员：郑千旭、赵琪、周洋宇、常磊、王庆
目录
第一章市场分析
1.1项目背景```````````````````````````````````````````````````````````````````````````````````````````````````````````````````3
1.1.1旅游业发展前景`````````````````````````````````````````````````````````````````````````````````````````````````3
1.1.2旅游业政策````````````````````````````````````````````````````````````````````````````````````````````````````````3
1.1.3互联网+`````````````````````````````````````````````````````````````````````````````````````````````````````````````3
1.1.4市场趋势和机会`````````````````````````````````````````````````````````````````````````````````````````````````4 1.2旅游行业SWOT分析``````````````````````````````````````````````````````````````````````````````````````````````````4 1.3 目标用户分析```````````````````````````````````````````````````````````````````````````````````````````````````````````4
1.3.1消费人群定位````````````````````````````````````````````````````````````````````````````````````````````````````4
1.3.2 目标人群特点```````````````````````````````````````````````````````````````````````````````````````````````````4 1.4 行业竞争对手```````````````````````````````````````````````````````````````````````````````````````````````````````````5
1.4.1最直接的竞争对手``````````````````````````````````````````````````````````````````````````````````````````````5
1.4.2间接的竞争对手`````````````````````````````````````````````````````````````````````````````````````````````````5
1.4.3竞争优势```````````````````````````````````````````````````````````````````````````````````````````````````````````5
第二章运营方案
2.1公司理念````````````````````````````````````````````````````````````````````````````````````````````````````6 2.2公司目标````````````````````````````````````````````````````````````````````````````````````````````````````6 2.3发展战略````````````````````````````````````````````````````````````````````````````````````````````````````6
2.3.1整合用户服务与社区服务````````````````````````````````````````````````````````````````````````6
2.3.2提供渠道、重视借助外力、整合资源`````````````````````````````````````````````````````````6 2.4业务与赢利模式```````````````````````````````````````````````````````````````````````````````````````````6
2.4.1业务体系`````````````````````````````````````````````````````````````````````````````````````````````7
2.4.2业务详述`````````````````````````````````````````````````````````````````````````````````````````````7
2.4.3业务发展规划```````````````````````````````````````````````````````````````````````````````````````7
2.4.4盈利模式`````````````````````````````````````````````````````````````````````````````````````````````8
第三章财务可行性分析`
3.1投入资金```````````````````````````````````````````````````````````````````````````````````````````````````````````````````8 3.2 市场调查与全面预算`````````````````````````````````````````````````````````````````````````````````````````````````8
