Business-plan英文版商业计划书

英文商业计划书作文完整版I have always been passionate about entrepreneurship, and I believe that my business plan is a reflection of that passion. My business plan is for a small coffee shop that I plan to open in the heart of the city. I have done extensive research on the coffee industry and have identified a niche market that I believe my shop can cater to. 。

英文，I have always been passionate about entrepreneurship, and I believe that my business plan is a reflection of that passion. My business plan is for a small coffee shop that I plan to open in the heart of the city. I have done extensive research on the coffee industry and have identified a niche market that I believe my shop can cater to.中文，我一直对创业充满热情，我相信我的商业计划书就是这种热情的体现。

我的商业计划书是为一家我计划在市中心开设的小型咖啡店而准备的。

我对咖啡行业进行了广泛的研究，并确定了我认为我的店可以迎合的一个利基市场。

The key to any successful business is understanding the needs and wants of the target market. In my case, I have identified that there is a growing demand for specialty coffee in my city. People are becoming more and more interested in trying different types of coffee, and they are willing to pay a premium for high-quality, ethically-sourced beans. This is where my coffee shop comes in. I plan to offer a wide variety of specialty coffee beans from around the world, and I will ensure that they are sourced from ethical and sustainable suppliers. This will not only appeal to the growing number of coffee connoisseurs in the city but also to the socially conscious consumer who wants to support businesses that are committed to ethical practices.英文，The key to any successful business is understanding the needs and wants of the target market. In my case, I have identified that there is a growing demand for specialty coffee in my city. People are becoming more and more interested in trying different types of coffee,and they are willing to pay a premium for high-quality, ethically-sourced beans. This is where my coffee shop comes in. I plan to offer a wide variety of specialty coffeebeans from around the world, and I will ensure that theyare sourced from ethical and sustainable suppliers. Thiswill not only appeal to the growing number of coffee connoisseurs in the city but also to the socially conscious consumer who wants to support businesses that are committed to ethical practices.中文，任何成功的企业的关键在于了解目标市场的需求和愿望。

商业计划书英语作文Business Plan。

Executive Summary。

Our company, XYZ, is a start-up that aims to provide high-quality and affordable online tutoring services to students in grades K-12. Our platform will offer a wide range of subjects, including math, science, English, history, and foreign languages, and will be accessible 24/7 from anywhere in the world. Our tutors will be highly qualified and experienced teachers who will provide personalized and engaging instruction to each student.Market Analysis。

The online tutoring market is rapidly growing, with an estimated value of $120 billion worldwide. The COVID-19 pandemic has accelerated this trend, as more students are learning from home and seeking additional support outsideof the classroom. Our target market is parents and students who value education and are willing to invest in their academic success. We will differentiate ourselves from competitors by offering personalized instruction and auser-friendly platform that is accessible to all.Marketing Strategy。

Business Plan (English Version)Executive SummaryThis business plan outlines the strategy and profitabilityprojections of our startup company, which will provide innovative software solutions to businesses in the healthcare sector. Our team has extensive experience in both healthcare and software development, and we are confident that our product will meet a critical need in the market. We project growth to be swift and steady, with profitability achieved within three years.Company OverviewOur company, HealthTech Solutions, will develop software that streamlines the operations of healthcare businesses, including hospitals, clinics, and private practices. Our team includes experienced software developers, as well as healthcare professionals with backgrounds in nursing, medicine, and administration. We will be headquartered in New York City, with a satellite office in San Francisco.Market AnalysisThe healthcare market is ripe for disruption, with many businesses still relying on outdated technology and manual processes. In the United States alone, healthcare spending reached $3.5 trillion in 2017. Our software will appeal to businesses seeking to increase efficiency and reduce costs, while improving patient outcomes. We will target mid-to-large sized healthcare organizations, with plans to expand into smaller practices in the future.Product DescriptionOur flagship product, HealthTrack, is a cloud-based softwaresolution that integrates all aspects of healthcare operations into one platform. Its modules include medical records management, appointmentscheduling, billing and insurance management, and patient engagement tools. The platform will be highly customizable, with different modules available based on the client’s needs.Revenue ModelWe will employ a subscription-based revenue model, charging clients a monthly fee based on the number of users and modules they require. We anticipate that our software will save clients significant amounts of money compared to their current operating costs, leading to high demand for our product.Marketing and Sales StrategiesWe will employ a multi-faceted approach to marketing and sales, including targeted email campaigns, trade show attendance, and referral incentives. We will also offer a free trial of our software to potential clients, and schedule product demos with interested parties. Our sales team will consist of experienced healthcare sales professionals, who have a deep understanding of our target market.Financial ProjectionsWe project a steady increase in revenue over the first three years of operation, with total revenue reaching $10 million by year three. Our net profit margin is expected to be 30% by year three. Our initial investment will be $1 million, which will cover software development costs, marketing and sales expenses, and operational overhead. We plan to begin seeking additional funding within two years, in order to fuel further growth and expansion.ConclusionHealthTech Solutions is poised to disrupt the healthcare industry with our innovative cloud-based software. Our experienced team is confident in our ability to meet a critical need in the market, while generating significant revenue and profit. We look forward to bringingHealthTrack to healthcare businesses around the world, and to expanding our product offerings in the future.。

Business plan for a new businessThe business plan consists of a narrative and several financial worksheets. The narrative template is the key to the business plan. It contains more than 150 questions divided into several sections. Omit any questions that do not apply to your type of business. When you have finished writing your first draft, you will have a collection of small essays on the various aspects of the business plan. The next stage is to edit them into a smooth-flowing narrative.The real value of creating a business plan is not in having the finished plan in your hand; rather, the value lies in the process of researching and thinking about your business in a systematic way. The act of planning helps you to think things through thoroughly, study and research if you are not sure of the facts, and look at your ideas critically. It takes time now, but will help avoid costly, perhaps disastrous, mistakes later.This business plan is a specific model suitable for high-tech businesses. Before you begin, look at the 1st section Tailoring the plan. It has tips for fine-tuning your plan to make an effective presentation to investors. If this is why you’re creating your plan, pay particular attention to your writing style. You will be judged by the quality and appearance of your work as well as by your ideas.It typically takes several weeks to complete a good plan. Most of that time is spent in researching and revising your ideas and assumptions. But this is the value of the process. So make time to do the job properly. Those who do so never regret the effort. And finally, be sure to keep detailed notes on your sources of information and on the assumptions underlying your financial data.Tailoring the planThe generic business plan presented should be modified to suit your specific type of business and the audience for which the plan is written.For raising capitalFor investorsInvestors have a different perspective. They are looking for dramatic growth, and they expect to share in the rewards:o Funds needed short-termo Funds needed in two to five years’ timeo How the company will use the funds, and what this will accomplish for growtho Estimated return on investmento Exit strategy for investors (buyback, sale or IPO)o Proportion of ownership that you will give up to investorso Milestones or conditions that you will accepto Financial reporting to be providedo Involvement of investors on the board or in managementFor type of businessHigh-tech companiesEconomic outlook for the industryWill the company have information systems in place to manage rapidly changing prices, costs and marketsWill you be on the cutting edge with your products and servicesWhat is the status of research and development And what is required to:o Bring product/service to marketo Keep the company competitiveHow does the company:o Protect intellectual propertyo Avoid technological obsolescenceo Supply necessary capitalo Retain key personnelHigh-tech companies sometimes have to operate for a long time without profits and sometimes even without sales. If this fits your situation, a banker probably will not want to lend to you. Venture capitalists may invest, but your case must be very good.You must do longer-term financial forecasts to show when profit take-off is expected to occur. And your assumptions must be well documented and well argued.Business planOWNERSYour Business NameDateE-MailWebpageTable of contents1.Executive summary (6)2.Introduction to the Company and its Management (7)Company Overview (7)Organisational Structure (7)The Management Team (7)Advisory Board (7)Proposed Management Compensation (7)Headcount Forecast (7)3.Products and Services Description (8)Products and Technologies Introduction (8)Detailed Development Plan (8)Product Roadmaps (8)Development Stages (8)Future Applications (8)4.Marketing Analysis (9)Market Trend (9)Market Segmentation (10)Market Gap (Unique Selling Point) (10)Competitive Analysis (10)5.Business Model (12)Core Competence (12)SWOT Analysis (12)Marketing Plan (12)Sales Forecast (14)Realistic Scenario (15)Optimistic Scenario (15)Pessimistic Scenario (15)6.Risk Analysis and Management (16)Technical Risk (16)Technology Safety (16)Product Quality (16)Delay (16)Competition Risk (16)Management of Growth (17)Market Risk (17)7.Financial Plan (18)Summary of Assumptions (18)Revenue (18)Direct Variable Costs (18)Fixed Asset Investment (18)Human Resources (18)Services Rendered by 3rd Party (18)Infrastructure and Operational Costs (18)Marketing (18)Tax (18)Break-Even Position (18)Projected profits (19)Investment and Return (19)Financial Statements (19)8.Business Feasibility and Impact in the UK and China (20)9.References (21)10.Appendices (22)1.Executive summaryWrite this section last.We suggest that you make it no more than two pages long.Include everything that you would cover in a five-minute interview.Explain the fundamentals of the proposed business: What will your product be Who will your customers be Who are the owners What do you think the future holds for your business and your industryMake it enthusiastic, professional, complete and concise.If proposing for an investment, state clearly how much you want, precisely how you are going to use it, and how the money will make your business more profitable, thereby ensuring repayment.Paragraph headings can be used if they identify the purpose of each paragraph. (example below)Company and Management (Team)Product/Service DescriptionMarket AnalysisCompany StrategyRisk AnalysisFinancial PlanInvestment Proposition2.Introduction to the Company and its Management2.1Company OverviewWhat business will you be in What will you doMission Statement: Many companies have a brief mission statement, usually in 30 words or fewer, explaining their reason for being and their guiding principles. If you want to draft a mission statement, this is a good place to put it in the plan.2.2Organisational StructureIf you’ll have more than 10 employees, create an organizational chart showing the management hierarchy and who is responsible for key functions.Include position descriptions for key employees. If you are seeking loans or investors, include resumes of owners and key employees.2.3The Management TeamWho will manage the business on a day-to-day basis What experience does that person bring to the business What special or distinctive competencies Is there a plan for continuation of the business if this person is lost or incapacitated2.4Advisory BoardList members of management advisory board and their short resume/CV.2.5Proposed Management CompensationIf the management team are willing to reduce their compensation in the first year of business2.6Headcount ForecastNumber of employees of each departments and the total in the next 5 years. (tables preferred)3.Products and Services Description3.1Products and Technologies IntroductionDescribe in depth your products or services (technical specifications, drawings, photos, sales brochures and other bulky items belong in the Appendices).What factors will give you competitive advantages or disadvantages Examples include level of quality or unique or proprietary features.What are the cost, fee or commission structures of your products or servicesDon’t forget to include the current Patent Status.3.2Detailed Development Plan3.2.1P roduct RoadmapsList and describe product type and service of all categories, what they do, when they are available, and the timeline of design, prototype, sample promotion etc. (tables and figures are encouraged)3.2.2D evelopment StagesWrite down the stages used to measure the stepping successes (deliverables, milestones) of the whole company according to the development plan.3.3Future ApplicationsList and describe potential applications.4.Marketing AnalysisNo matter how good your products and services are, the venture cannot succeed without effective marketing. This begins with careful and systematic research. It is very dangerous to assume that you already know about your intended market. You need to do market research to make sure you are on track. Use the business planning process as your opportunity to uncover data and to question your marketing efforts. Your time will be well spent.There are two kinds of market research: primary and secondary.Secondary research means using published information such as industry profiles, trade journals, newspapers, magazines, census data, and demographic profiles. This type of information is available in public libraries, industry associations, chambers of commerce, from vendors who sell to your industry, and from government agencies.Primary research means gathering your own data. For example, you could do your own traffic count at a proposed location, use the yellow pages to identify competitors, and do surveys or focus-group interviews to learn about consumer preferences. Professional market research can be very costly, but there are many books that show small business owners how to do effective research themselves.In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all-important sales projection.4.1Market TrendDescribe your industry. Is it a growth industry What changes do you foresee in the industry, short term and long term How will your company be poised to take advantage of themFacts about your industry:What is the total size of your marketWhat percent share of the market will you have (This is important only if you think you will be a major factor in the market.)Current demand in target market.Trends in target market—growth trends, trends in consumer preferences, andtrends in product development.4.2Market SegmentationShow the understanding of the market segments (sizes, volume growth, revenue growth) 4.3Market Gap (Unique Selling Point)Analyze the current market and identify and explain that there might be a gap, a weak/missing segment of the market for your particular product. And describe growth potential and opportunity for a business of your type and size.4.4Competitive AnalysisWhat products and companies will compete with you List your major competitors:Will they compete with you across the board, or just for certain products and customers or in certain locations Will you have important indirect competitors (For example, video rental stores compete with cinemas, although they are different types of businesses.)How will your products or services compare with the competitionYou can use the Competitive analysis table below to compare your company with your two most important competitors. The first column lists key competitive factors. Since these vary from one industry to another, you may want to customize the list of factors.In the column labeled Me, state honestly how you think you will be perceived in customers' minds. Then check whether you think this factor will be a strength or aweakness for you. Sometimes it is hard to analyse our own weaknesses. Try to be very clear here. Better yet, get somebody else to assess you. This can be a real eye-opener. And remember that you cannot be all things to all people. In fact, trying to be causes many business failures because their efforts become scattered and diluted. You want an honest assessment of your firm's strong and weak points.Now analyse each major competitor. In a few words, state how you think they compare with you. In the final column, estimate the importance of each competitive factor to the customer. 1 = critical; 5 = not very important.Table 1: Competitive analysisNow, write a short paragraph stating your competitive advantages and disadvantages.5.Business ModelHow will you develop your company, through alliance and co-development or …List and explain them step by step.5.1Core CompetenceDescribe your most important company strengths and core competencies. What factors will make the company succeed What do you think your major competitive strengths will be What background experience, skills, and strengths do you personally bring to this new venture5.2SWOT AnalysisStrength: Cost, size, energy saving, eco-friendly, robustness, future development…Weakness: Immature, suppliers…Opportunities: Political Opportunities, market opportunities, co-operation opportunities.Threats: Competitors, Intellect Property, supplier chain.5.3Marketing PlanNow outline a marketing strategy that is consistent with your niche.Marketing strategies according to the 4P theories, namely Product, Price, Promotion and Place. (The 5th P –People is the whole reason for the services industry to be doing very well OR even for improving the service experience in a Product industry is because they all target 'People'.)Product StrategyList all of your major products or services.For each product or service:Describe the most important features. What is special about itDescribe the benefits. That is, what will the product do for the customerNote the difference between features and benefits, and think about them. For example, a house that gives shelter and lasts a long time is made with certain materials and to a certain design; those are its features. Its benefits include pride of ownership, financial security, providing for the family, and inclusion in a neighborhood. You build features into your product so that you can sell the benefits.What after-sale services will you give Some examples are delivery, warranty, service contracts, support, follow-up, and refund policy.PricingExplain your method or methods of setting prices. For most small businesses, having the lowest price is not a good policy. It robs you of needed profit margin; customers may not care as much about price as you think; and large competitors can under price you anyway. Usually you will do better to have average prices and compete on quality and service.Does your pricing strategy fit with what was revealed in your competitive analysisCompare your prices with those of the competition. Are they higher, lower, the same WhyHow important is price as a competitive factor Do your intended customers really make their purchase decisions mostly on priceWhat will be your customer service and credit policiesPromotionHow will you get the word out to customersAdvertising: What media, why, and how often Why this mix and not some otherHave you identified low-cost methods to get the most out of your promotional budgetWill you use methods other than paid advertising, such as trade shows, catalogs, dealer incentives, word of mouth (how will you stimulate it), and network of friends or professionalsWhat image do you want to project How do you want customers to see youIn addition to advertising, what plans do you have for graphic image support This includes things like logo design, cards and letterhead, brochures, signage, and interior design (if customers come to your place of business).Should you have a system to identify repeat customers and then systematically contact themPromotional BudgetHow much will you spend on the items listed aboveBefore startup (These numbers will go into your startup budget.)Ongoing (These numbers will go into your operating plan budget.)Proposed Location/PlaceProbably you do not have a precise location picked out yet. This is the time to think about what you want and need in a location. Many startups run successfully from home for a while.You will describe your physical needs later, in the Operational Plan section. Here, analyze your location criteria as they will affect your customers.Is your location important to your customers If yes, howIf customers come to your place of business:Is it convenient Parking Interior spaces Not out of the wayIs it consistent with your imageIs it what customers want and expectWhere is the competition located Is it better for you to be near them (like car dealers or fast-food restaurants) or distant (like convenience-food stores)Distribution ChannelsHow do you sell your products or servicesRetail, Direct (mail order, Web, catalog), Wholesale, Your own sales force, Agents, Independent representatives, Bid on contracts5.4Sales ForecastNow that you have described your products, services, customers, markets, and marketing plans in detail, it’s time to attach some numbers to your plan. Use a sales forecast spreadsheet to prepare a quarter-by-quarter projection. The forecast should be based on your historical sales, the marketing strategies that you have just described, your market research, and industry data, if available.You may want to do two forecasts: 1) a "best guess", which is what you really expect, and 2) a "worst case" low estimate that you are confident you can reach no matter what happens.Remember to keep notes on your research and your assumptions as you build this sales forecast and all subsequent spreadsheets in the plan. This is critical if you are going to present it to funding sources.5.4.1R ealistic Scenario5.4.2O ptimistic Scenario5.4.3P essimistic Scenario6.Risk Analysis and Management6.1Technical Risk6.1.1T echnology SafetySafety issue involved in the technology used and proposed solutions.6.1.2P roduct QualityWhat are the quality issues proposed solutions6.1.3D elayWhat delays are likely to happen at which stage and proposed solutions.6.2Competition RiskWhat are the competition risks from existing and new comers and proposed solutions, such as IP protection, development of new technologies.What barriers to entry do you face in entering this market with your new company Some typical barriers are:High capital costsHigh production costsHigh marketing costsConsumer acceptance and brand recognitionTraining and skillsUnique technology and patentsUnionsShipping costsTariff barriers and quotasAnd of course, how will you overcome the barriersHow could the following affect your companyChange in technologyChange in government regulationsChange in the economyChange in your industry6.3Management of GrowthHow will the company manage its own growth and problems resulted.6.4Market RiskMarket risks (such as cost fluctuation) and proposed solutions.7.Financial PlanYour financial will come from a sales forecast in which you forecast sales, cost of goods sold, expenses, and profit month-by-month for one year.Profit projections should be accompanied by a narrative explaining the major assumptions used to estimate company income and expenses.Research Notes: Keep careful notes on your research and assumptions, so that you can explain them later if necessary, and also so that you can go back to your sources when it’s time to revise your plan.Tables and figures are encouraged.7.1Summary of AssumptionsList assumptions made for financial projection. (break-even calculation)Below are the costs, revenue and investments for the cash flow.7.1.1R evenue7.1.2D irect Variable Costs7.1.3F ixed Asset Investment7.1.4H uman Resources7.1.5S ervices Rendered by 3rd Party7.1.6I nfrastructure and Operational Costs7.1.7M arketing7.1.8T ax7.2Break-Even PositionA break-even analysis predicts the sales volume, at a given price, required to recover total costs. In other words, it’s the sales level that is the dividing line between operating at a loss and operating at a profit.Expressed as a formula, break-even is:Breakeven Sales =Fixed Costs1- Variable Costs(%)(Where fixed costs are expressed in dollars, but variable costs are expressed as a percent of total sales.)7.3Projected profitsMany hi-tech business owners think of the 5 year profit and loss projection as the centerpiece of their plan. This is where you put it all together in numbers and get an idea of what it will take to make a profit and be successful.7.4Investment and ReturnExplain how the company will be financed, three rounds for example. Describe the targeted investors, how much is needed, how much share the company is willing to exchange (with conditions), and how the investment will be spent. (A table is normally used to summarize the proposal.)7.5Financial StatementsA balance sheet is one of the fundamental financial reports that any business needs for reporting and financial management. A balance sheet shows what items of value are held by the company (assets), and what its debts are (liabilities). When liabilities are subtracted from assets, the remainder is o wners’ equity.Use a startup expenses and capitalization spreadsheet as a guide to preparing a balance sheet at the end of each year for 5 years. Then detail how you calculated the account balances on your opening day balance sheet.8.Business Feasibility and Impact in the UK and ChinaYour ability to identify the viability of your business both in the UK and China are crucial to the success of your business.How can your business best leverage both the resources of the UK and China Why would your business benefit from the current business climate in China and UKWhat are the culture specific considerations of your technology/serviceHow will the technology/services benefit the UK and the Chinese society as a wholeChina and the UK both have their own concerns and strengths. How the company is going to use China and UK’s strengths, not the weaknesses.China’s Demands (Government policy)China’s Strength (Manufacturing capability and market size)UK Demands (Government policy, concern on spending cuts etc.)UK Strengths (Research Ability, good IP protection, European market)9.References10.AppendicesInclude details and studies used in your business plan. For example: Brochures and advertising materialsIndustry studiesBlueprints and plansMaps and photos of locationMagazine or other articlesDetailed lists of equipment owned or to be purchasedCopies of leases and contractsLetters of support from future customersAny other materials needed to support the assumptions in this plan Market research studiesList of assets available as collateral for a loan。

Business planforByGroup 5 E1Harrison Alex Owen Danny Messi Andrew PeterBaseneyTABLE OF CONTENTSExecutive Summary----------------------------------------------------------------------------3 Background--------------------------------------------------------------------------------------3 Market--------------------------------------------------------------------------------------------5 Sale and pricing---------------------------------------------------------------------------------8 Technological---------------------------------------------------------------------------------- 11 Staff----------------------------------------------------------------------------------------------16 Financial-----------------------------------------------------------------------------------------17 Summary-----------------------------------------------------------------------------------------211. Executive SummaryThe total capital we need is about 400,000 yuan. Each of the 8 members invest 50,000yuan. The name of our website is .The business will be a Web mall that serves students and other people China.Based on the financial and competitive analysis presented in this plan, will be will become firmly established in within three years.Happy ’s user-friendly environment, technical excellence, competitive ad rates, and its slogan, “ – Cheap,fast and happy” will provide a distinctive competitive edge. anticipates launching in 2012 with a target launch date of Jan 1, 2012. The site will be operational 24 hours a day, 7 days a week.2. Backgroundelectronic commerce background and significanceThe last century since the 90's, along with the network, communication and information technology, a breakthrough in the world, Internet explosive growth and the rapid popularization. In this context, the electronic commerce emerge as the times require. Electronic commerce is based on the Internet, to the main parties to the transaction, bank electronic payment and settlement means, to the customer data based on new business model, it can make the merchant and the supplier closelyrelates, quickly meets the customer need, also allows businesses globally to select the best suppliers, in the world the market sales of products. Since 1998 the" e-commerce" since, the rapid development of electronic commerce in the world, approximately every nine months, its transaction volume will be doubled, global e-commerce transactions ( including online trade, such as hundreds of billions of dollars in sales ), business income increased 262%.At present, many countries in the world have been optimistic about the electronic commerce the new continent, is generally believed that the development of electronic commerce will be the next 25 years, the worldeconomic development an important force, in the promotion of economy will be far more than 200 years before the industrial revolution.3. Market3.1 Sw ot AnalysisStrengths:1.low cost ,we don't need a true shop and we also have less staff2.Good service,consumers' satisfaction is our aim3.Our endeavor and confidenceOpportunities:1. The development of shopping online is very fast2. Students is such a big marketWeakness:1. loan required2. Lack Experience3. Website PromotionThreats:1.Potential future competition2.Higher costs in future3.2Target Market:1.Students from university who do not have a lot of money.(Main custom)2.White collars who like shopping online.3.Officials in government and company.4.Teachers in university3.3 Market Research3.3.1. Objective of the Research:As the number of Chinese netizens increases rapidly, shopping online has become a part of more and more people's daily life. In 2009, the ratio of online shopping transactions to total retail sales of social consumer goods increased to 1.6% and 1.9% respectively in 2009 from 1.3% in 2008. In addition to consumer’s increasingly preference to online shopping, financial crisis is also in favor of online shopping development. The purpose I did this research is to analysis the real reason why online shopping is gaining popularity in China. 3.3.2. Description of the Market:Online shopping is the process consumers go through to purchase products or services over the Internet. An online shop, e-shop, e-store, internet shop, webshop, webstore, online store, or virtual store evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or in a shopping mall.Online shopping is a type of electronic commerce used for Customer-to-Customer(C2C) business-to-business (B2B) and business-to-consumer (B2C) transactions.A growing number of Chinese netizens are accustomed to online shopping due to its apparent price and convenience. Currently, around one in four netizens in China select online shopping, while it is two in three netizens in countries with high Internet penetration such as European countries, the United States and South Korea. Therefore, the potential of China’s online shopping market has not been fully liberated yet.3.3.3. Market Metrics:In China, t he three main China’s B2C market players are:1）TaobaoMall –A B2C Marketplace operated by , a local Internet company in which Yahoo bought 40% stake in Sept. 2005. also boasts the world’s largest B2B marketplace.2）360buy –one of the biggest B2C web of China3）Amazon –a new launched B2C marketplace operated by Amazon and Zhuoyue, which owns many famous mall all over the world.For example, recently, CNNIC made a B2C Shopping Market Survey, which involves Random Sampling Telephone Survey and Online Survey.The basic findings I acquired including:1) 3.3 million people have shopped Online (both B2C and C2C) in the 3 cities surveyed. Penetration rate is 25.5% of total online population.2) 2 million people in the 3 cities have shopped on a B2C marketplace. Nationally, B2C shoppers are estimated to exceed 10 million people.Market share of china electronic B2C WebDifferences of B2C consumer's age (18-30 and above 30)Tao bao Amazon 360buyWe can see that the young people is our main consumer, they arestudent ,White collars and offcials3.4 Competitors analysis1.Taobao :It is a Chinese online shopping website. It sells all kinds of products and it is the largest online shopping website in China .2.Amazon: Amazon started in 2004 as a electronic products and booke-retailer, and has become one of the biggest internet brand in China. They are focused on bringing quality books,electronic products and other lifestyle goods at reasonable prices to our customers.3.360buy: 360buy Jingdong Mall () is the biggest 3C online retailer of the B2C market in China; it is one of the most popular and powerful E-Business website in the China's E-Business field. (3C stands for Computer, Communication, and Consumer Electronic)The 360buy Jingdong Mall's service philosophy is "People-oriented", andpromises to provide kindly Omni-directional services for personal users and business users, Jingdong works hard on developing a friendly, happy and relaxed shopping environment for shoppers, and keeps adding more products, hopes to satisfy shoppers with different shopping demands. Compare to the other same kind of E-Business retailers, 360buy Jingdong Mall has a huge catalog of products, competitive prices, and consummate logistics and distribution systems and so on, Jingdong has built good reputation in theE-Business field and having large market share among the bests in china. 3.5 Promotional strategyWe provides several measures of discount,these are basic promotions.1.Every consumer will get a membership card, as if they have bought 200RMB goods. Then consumers can enjoy a 5% discount in the later consumption.2.Sometimes, some combinations of goods also provide a huge discount.3.We will organize some sales promotion during festivals3.6 Website publishing promotion1.Promote the site through search enginese our own website to promote our own website3. Use of other sites to promote their websitee our services and promotional activities to promote the sitee of traditional media to promote the site4. sale and pricing4.1 Product instructionOur main products are electronic products containing computer, tv, camera, mobilephone, watch and so on.In order to guarantee the quality of our products，many measures have been taken.Product Categories:1.WatchPocket WatchesSports & LED watchesHello Kitty WatchesKids' WatchesOther Watches2.Cell phoneAndroid Cell PhoneQuad Band Cell PhoneDual Cards PhoneQwerty Keyboard PhoneWiFi Cell PhoneTV Cell PhoneWatch Cell PhoneCartoon Cell Phone3.Tablet PCAndroid Tablet PCWindows Tablet PCA4.Other electronic productsMP3/MP4/MP5 Players and so on4.2 Pricing strategyThe aim of company is that lower unit price, better sale volume. Thus the profit is set about10% to15%. (Posting fee is not included), When we hold sales promotion may be set low even lower than the cost.4.3 Payment:Online shoppers commonly use credit card to make payments, however some systems enable users to create accounts and pay by alternative means, such as:•Debit card•Various types of electronic money•Cash on delivery (C.O.D., offered by very few online stores)•Cheque•Wire transfer/delivery on payment•Postal money order•Reverse SMS billing to mobile phones•Gift cards•Direct debit in some countries4.4 Customer Service1.Our Guarantee 1 year guarantee dateIf there is quality problem with your product,please return it to us ,and we will offer you free repair service. Customer should cover the return shipping fee, and is responsible for the shipping costs of arranging reshipment by air mail.Sometimes we may give you a solution according to the goods'value either issue you a partial refund or send a replacement.2. 45 days Money BackWe offer Money-Back-in-45-Day-Service for every buyer. If you don't get the goods/items within 45 days after you pay, you can open an dispute, we will issue full refund to you first without any excuses. However, we sincerely hope you can repay if you finally get the goods/items after 45 days.5.Technological5.1 technologiesRole management: implements a solution that separates the roles of customers groups, the managers groups and partners groups via the strict account management.Products categorizing: programs the product classification neatly and regulate the different categories dynamically for the different customer.Order management: on customer can take order easily and simply via a tool called ‘one to one ordering centre’.Online payment: provides a convenient payment system via the partnership with numerous banks.Web development: the professional technological supports ensure that can update content in time, protect the safety of customer information and so likes.5.2 website designName : Happy mallSubject: promote awareness of our web and provide serve of online shoppingLanguage: Chinese and EnglishWeb style: Dominated by warm,gives viewers comfortable feeling.Overall LayoutStructure of websitehomepageMemberregistrationProduct searchshopping cartsettlementhelpThe homepage of our website One specific goodsProducts search6.Staff6.1 position of staff CEO:DannyCFO :Harrison Website designer :Alex Procurement staff :Messi Promoting :Andrew Makeing :Peter Assistant :Owen Baseney7.Financial Information 1.Year of 20122.year of 20133.year of 20148.Summary will be successful. This business plan has documented that the establishment of is feasible. All of the critical factors such as industry trends, marketing analysis, business operations, competitive analysis, management expertise, and financial analysis support this conclusion. –Cheap,fast and happyThank you!。

Business plan for the pet marketMiracleNov -22-2009E XECUTIVE S UMMARYPets sold on the market today is very large, an increasing number of youn ger age groups like to keep as pets and to their part ners. They not only satisfied with a simple feeding, but also regard them as their parents. Because they have this men tality, the other releva nt market came into being and pets - pet groo ming, health care and so on. At prese nt, there are already many such institutions abroad; many domestic first-line has also been developed cities, a similar orga ni zati on, but due to tech ni cal reas ons, and other aspects of a sin gle n ati onal comparis on of many of these in stitutio nsIn developed city markets,there exists a lackage of all-package organization for all kind of pet services .In sec ond line cities,some service orga ni zati ons for only one ki nd of pet still have a large market share,but we n eed a more effective solution to develop market there.For the consideration,our program is to design the market in Nannin g,through the program,we can find a more effective way to learn how the pet service market works and how to explore pote ntial bus in ess opport uni ty.Table of Content1. I ntroduction2. Current marketing situation3. Swot analysis4. Objectives5. Marketing strategy6. Action programmes7. Budget8. Control9. Conslusion1. IntroductionI.IOrga ni zati onHeadquarters: Chairma n, Gen eral Man ager (Finance Departme nt, Inv estme nt Departme nt, Marketi ng Departme nt), deputy gen eral man ager (customer service departme nt, advertis ing departme nt), the departme nt heads, employeesChain stores:store man ager, medical groups, beauty group, photography group , public relati ons group, sales group2. C urrent marketing situationPet in dustry is curre ntly on the market, there are many simple pet sale shop; However, regard ing the pet of the service age ncies in the country only a very small presence in some developed smaller first-tier cities, structure, pet services, a single store, such as on pet care and beauty . It was lear ned that in foreig n coun tries, many developed coun tries, on a variety of pet services, age ncies have a perfect system, various age ncies widespread. Tech ni cally we can lear n from the in troducti on, for the in creas in gly popular "pet of the Win d", the pet services will be urge ntly n eeded. One has a perfect, healthy body of the pet service will be the curre nt market n eeds2.1 The macroe nvirome nt2.1.1 the global status of the pet industryWith the in creas ing liv ing sta ndards in China, pet gradually become closer and closer compa nion. Whether it is dogs, cats, birds, or fish or turtles, which housekeep ing past nursing homes, small ani mals for huma n en terta inment, became an important member of the family. In an increasingly competitive social environment, your pet's lovely and lively as is in the tension of moder n life, the huma n sending Ion eli ness, in crease the fun and ease the pressure.2.1.2 Analysis of China's pet industryChina has 1.3 billion population, and has farmed since ancient times, atraditional pet, according to conservative estimates, China now there are at least 100 million pets, pet market potential of the economy for at least up to 150 billion yuan,but China's current development level of the pet market not in the true sense, with the world」n the current market environment in China, pet food and supplies to the retail industry is still in the emerging stage. Since 2007, many international and authoritative con sumer market research in stitutio ns bega n to pay close atte nti on to Chin a's pet in dustry. A survey shows that Chin ese pet total of 8 years in 1999-2007 in creased by n early 500%, accordi ng to in complete statistics, Chi na's curre nt pet dogs, cats and other types of pets for more than 200 million total in 2015, the the figure will reach 500 milli on. In 2008, the pet in dustry's annual output of about 200 billi on yua n, an annual growth rate of over 30%, acco un ti ng for 60% of the share of the world, this tran script have ben efited from Chin a's major pet products in dustry, a complete in dustrial cha in. 2010, pet in dustry's annual output value will be 400 billio n yua n.Intern ati onal experie nee shows that whe n the state 3000-5000 U.S. dollars per capita GDP reached, it will drive the country into the pet market high-speed developme nt period, curre ntly Chi na's easter n coastal areas in some cities per capita GDP has reached the above-me ntio ned sta ndards; the intern ati onal pet in dustry, part of the data shows that pet the economy of the country's total share of GDP has reached 6 percent in the United States, the European average of 3% -4%, Japan has also reached 2%, while in China, the figure was only 0.4%. With China's rapid econo mic developme nt and people's con sumptio n con cept of con ti nu ously updated for the pet in dustry will provide opport un ities for high-speed developme nt, and is bound to lead to pet's econo mic boom.2.1.3 Analysis of the international pet tradePets in the developed countries as an industry have Yierbainian history, formed a breedi ng, training, supplies, applia nces, medical, medici ne, trade, in dustrial chain. Strict laws and regulations, not only in the management of specific resp on sibilities, the gover nment and pet orga ni zatio ns compleme nt each other, and the pet industry in a systematic and standardized run, forming a part of the national economy .Overseas, the "pet econo my" is a huge in dustry .In 2001, the pet for the creati on of the U.S. economy of 276 billio n dollars in spe nding, the U.S. pet in sura nce industry in each year revenues of up to 40 million; in Sweden, or even 57% of dog 学习参考owners who purchased their own dog pet in sura nee; Germa ny 17% of the annual n ati onal in come comes from Kenn el; in Australia, the pet in dustry with more tha n 30000 employees, and create n early 6% of the gross domestic product ...................................The intern ati onal pet market has gradually matured, keep ing pets has become the country's economic strength, a sign of social well-developed. Pet of the world economy, promote the rapid developme nt of the rapid developme nt of related industries, and gradually standardized, standardization and internationalization. The nu mber of pets, pet the economy to ben efit from rapidly rising year by year. People pamperi ng their pets to promote sales of pet supplies and pet services in dustry gradually grow, pet economy, pet food sales, pet supplies, pet groo ming shops, pet hospitals and other produce rapid successi on of new in dustries grew up, pet market has become increasingly strong. To pet food, for example, North America (mainly the Un ited States) is the largest regi on of all pet food con sumer market, but also hold the majority share of Western Europe, sales of pet food to all other classes the main con sumer market is also the con sumpti on of dog food and cat food The sec on d-largest market. In which the Un ited States and Japa n in the pet's econo mic growth is particularly prominent.Many people in the pet dogs who spe nd their own money tha n the body gets. This in cludes pet food, toys, fur niture, paid to the dog-walk ing people, modified dog beauticians, and pet therapists and all other sectors. "Pet craze" flourished, from which derived the "pet economy" are thriv ing.2.14 The analysis of the domestic macro economic environmentIn the marketing environment in China at present,the pet industries still in the emerg ing stage.From the year of 2007ma ny intern ati onal authority of the con sumer marketi ng research age ncies begi n to pay close atte nti on to Chin ese pet in dustries.Accord ing to a survey,the total of Chin ese pets are in crease almost 500%,accordi ng to in complete statistics,i n our country the nu mber of all kinds of pets over 200 millio n.To the year of2015,this nu mber will be reach 500millio n.In 2008,the GDP of the pets industries is 20 billion yuan,the annual growth rate over 30%,is about the 60% shares in the worl'pet in dustries.This major ben efit from the complete cha in of pet product in dustries.Forecast in the year of 2010,the GDP of pet in dustries will be 40 billio n yua n.ln no wadays,pet econo mic is acco unt 0.4% in our GDP」n the pace with our high-speed developme nt of econo mic and the peop'updated con sumptio n con cept,will provide the opport un ity of the high-speed developme nt in pet in dusries,a nd these in dustries are bound to lead a fever of pets econo mic.2.15 The analysis of the investment in fixed assets historical changes in trackSet up a pet hospital need 400 thousands yuan,but,after open the hospital,must be refinement.If the complete in-depth will need about 600 thousands yuan..Set up a small pet store ,n eed the same funds with the hospital.In the national,the actual growth rate of investment in fixed asset is 8% over the baseme nt in 2008,the con sumer base is stable.2.16 The analysis of macro-economic development forecast in 2009The con tract ion of domestic econo mic is expected to ease.After Finan cialCrisis,in our coun try,the worse n export and the inv estme nt slowdow n lead to the GDP short-term decli ne in,en terprise performa nee still worse n.But the loose mon etary policy and expa nsion policy sharp cut provide the cha nee of dow n cushi on for economic.In the short term,the stock digestion will be the end,and provide a chance in the future cha in to enhan ce.2.1.7 Department in charge of the pet industry1. Ani mal epidemic preve nti on supervisi on in stituti ons2. Bus in ess Man ageme nt3. Ani mal Medical in stituti ons2.1.8 Industry Management System1. Registrati on and approval system2. Dog lice nsing system3. Immuni zati on and special system of gover nance2.1.9 Pet industry's major regulatory and industrial policyI. Everyone who is based on profit for the purpose of operating to register the sale of pets, breeding or a foster child should be first to ask the municipality, county (city)compete nt authority for a lice nse and receive the bus in ess lice nses accord ing to the law.2. When set up an animal hospital you should have three or more registeredveteri nary practiti oners and registered veteri nary assista nt practiti on ers; whe n set upan imal clin ics, you should have two or more registered veteri nary practiti oners andveteri nary assista nt practiti oners .3. The owner should provide n ecessary medical ca,whe n the an imals were injured or sick. The animal ' s medical and surgery should be based on its health or man ageme nt n eeds, impleme nted by a veteri naria n.4. The animal ' s hospital have responsibility for th e ii of pets. In order to ensure the quality,you should not accept private drugs or drugs of unknown.You must get the medici ne from the in formal drug wholesale market.5. No one can abuse, harass, or hurt others ani mals for no reas on.6. The owner should peve nt their ani mals aga inst others ' life, property, liberty, body or tranquility for no reason.7. When transporting animals you should pay attention to their food, drinking water,en vir onmen tal, drain age and security. You should make sure your ani mal avoid sufferi ng, shock ing, or injuring.2.2 The microenviroment2.2.1. Market: Our main senior hous ing reside nts, fashi on able young man, Ion eli ness, main links have pet market, care, hairdress ing clea ning, etc.2.2.2. Customers: Inv estigati on shows, 60% of pet owners have bee n or are going to their pets makeover, such as "the beauty care, fur." While 28% of pet owners say no, if the good effect can try, Only 15 percent of insufficient opposed pets.. The brand image, product and service quality, the marketi ng en vir onment factors may affect the customers to buy.2.2.3. Competitors: Send multiple is our biggest competitor, it is the Chinese professional pet interlinks orgnaization, have practical strong, and the system of the pet shop chain operation management concept. The existing sent more than 160 multiple pet stores in Chin a, is the most pet store pet cha in stores. It has many 学习参考domestic and intern ati onal famous bran ds, the n ati onal age ncy for a millio n responsible for product priced straight, below the market price of 5-20, let every franchisees can be more competitive advantage, and with more than for each big supply of the manu facturer sig ned promoti onal activities.3.Swot analysisSTRENGTHS1. Complete Facilities, Professional researchers Strong technical force2. In the senior site area Close to con sumers3. Low purchas ing In Yiwu wholesale market, there is a significant cost adva ntages4. Fran chise operati on, easy to produce positive effects of econo mies of scale5. Success of financing policies, en sure adequate funding sources WEAKNESSES1. Chain information ' s slow circulati on2. Without own distributi on cha nn els3. Pers onnel of high quality requireme nt, the clerk recruit eno ugh4. Lack of core competitive products5. In dividual cha in is misma nageme nt, affect the compa ny brand imageOPPORTUNITIES1. Markets are not perfect, there are a great developme nt space2 .There are many self-employed in market,cha in have brand adva ntage3. Con sumers have a new dema nd, The new market gradually formedTHREATS1. In the developme nt of the market, Increasing competition, The market share is divided2. pet supplies alter native products are in creas ing3. Due to the outbreak of In flue nza epidemic, gover nment publish releva ntly restrictive policies4. Customers preferenee change4. Objectives4.1 Objectivesfirst,we will ope n XingLong pet service stati on to serve the pet dogs and cats of the residents living in high-class apartment in Nanning,then,after we improving skills and accumulating capital gradually,we'll be able to provide the corresponding service to other kindsof pet.We'll ope n XingLong pet happy stati on and use the experie nee of the spot to promote the work in the en tire area.after the pattern being mature,we will extend this pattern to A-level cities like Guan gZhou and Shen Zhe n etc.5. Marketing strategy5.1 Mission statementMission statement:committed to service of pets ' eleaning ,audssog,beautyon .Protect the pets and the masters ' healthy.5.2 Target marketpets of reside nts in the high-class apartme nt,of fashi on pion eers and of the senior who are Ion ely.5.3 Positioningpet service,i nclud ing Clea nsing Care and Beauty etc. Our store is equipped with specialist dog training ground. Pet usage swim ming pool, beauty sal on and curi ng room. Especially, will cater a great stay ing to you love pet.5.4 Product and service(1) clea ning⑵ Nursi ng⑶ Beauty(4) marriage and mat ing(5) Jewelry Decorati on⑹ Toys⑺ Photo Video(8) sale of small pets(9) Black Service: Pet Fun eral train services ( fun eral, specime ns, cemetery, etc.)Photos of various pet shops, interior walls as a background, the entire store is designed to light-colored series mainly reflects the warm feeling of home. Each group has its own services in line with the studio, all the studio reflects the characteristics of simple and clear. Environment should be to choose a more quiet location.5.5 Pricing strategiesWe will make comprehe nsive use of cost-orie nted and target profit law,1. Because our product positioning is high level urban white-collar crowd, so our pricing strategies with the target groups will be spending power, and some characteristics at the high level of services and products.2. Some com mon services and products that take full acco unt of product market competition in the market situation and trend in specific marketing strategies, to develop a Iong-term price system. We will use cost-oriented method to set prices, and sometimes eve n at lower tha n the market average price, and strive to be able to get in the market, some market share.5.6 Distribution1. Only a level middlemen, Yiwu wholesale market。

商业计划书英文商业计划书A business plan is a crucial document for any entrepreneur or business owner. It is a comprehensive guide that outlines the objectives, strategies, and financial projections of a business. A well-written business plan is typically a requirement for securing funding, and serves as a blueprint for managing and growing a business. In this article, we will discuss the importance of a business plan and provide tips for writing an effective one.Why Is a Business Plan Important?A business plan is important for several reasons. Firstly, it helps to clarify the entrepreneur's business idea and identify the target market. By conducting market research, an entrepreneur can determine whether their product or service is likely to succeed and identify potential competitors. This information can then be used to develop a marketing strategy that will attract customers and generate revenue.Secondly, a business plan helps to identify the strengths, weaknesses, opportunities, and threats (SWOT analysis) of a business. This information can then be used to develop strategies to overcome weaknesses, take advantage of opportunities, and mitigate threats.Thirdly, a business plan helps to identify the financial requirements for starting and running a business. By developing financial projections, an entrepreneur can determine the amount of funding required to start and sustain the business. This information can then be used to attract investors, secure loans, and make informed financial decisions.Tips for Writing an Effective Business PlanWriting a business plan can be a daunting task, but the following tips can help entrepreneurs create an effective document:1. Executive Summary: This section should provide a brief overview of the business, including the product or service, target market, and financial projections. It should be concise, but informative enough to catch the attention of potential investors.2. Company Description: This section should provide a detailed description of the company, including its structure, legal status, and management team. It should also include a mission statement that outlines the purpose of the business.3. Market Analysis: This section should provide an overview of the target market, including its size, demographics, and buying habits. It should also include an analysis of the competition, including their strengths and weaknesses.4. Products and Services: This section should provide a detailed description of the products or services offered by thebusiness, including their features and benefits. It should also include information on pricing, distribution, and marketing strategies.5. Marketing and Sales: This section should provide a detailed overview of the marketing and sales strategies for the business. It should include information on advertising, promotions, and customer acquisition strategies.6. Financial Projections: This section should provide detailed financial projections for the business, including revenue, expenses, and profit margins. It should also include information on the funding required to start and sustain the business.Final ThoughtsA well-written business plan is an essential document for any entrepreneur or business owner. It can help to clarify the business idea, identify the target market, and develop strategies for success. By following the tips outlined in this article, entrepreneurs can create an effective business plan that will help them succeed in their business ventures.。

商业计划书（Business Plan）什么是商业计划书商业计划书,英文名称为Business Plan，是公司、企业或项目单位为了达到招商融资和其它发展目标，在经过前期对项目科学地调研、分析、搜集与整理有关资料的基础上,根据一定的格式和内容的具体要求而编辑整理的一个向投资者全面展示公司和项目目前状况、未来发展潜力的书面材料。

商业计划书是以书面的形式全面描述企业所从事的业务。

它详尽地介绍了一个公司的产品服务、生产工艺、市场和客户、营销策略、人力资源、组织架构、对基础设施和供给的需求、融资需求,以及资源和资金的利用。

编写商业计划书的直接目的是为了寻找战略合作伙伴或者风险投资资金,其内容应珍视科学的反应项目的投资价值。

一般而言，项目规模越庞大，商业计划书的篇幅也就越长；如果企业的业务单一，则可简洁一些.一份好的商业计划书的特点是：关注产品、敢于竞争、充分市场调研，有力资料说明、表明行动的方针、展示优秀团队、良好的财务预计、出色的计划概要等几点.在申请融资时,商业计划书是至关重要的一环,无论申请对象是风险投资机构或其他任何投资或信贷来源.因此，商业计划书应该做到内容完整、意愿真诚、基于事实、结构清晰、通俗易懂。

商业计划书的内容商业计划书应能反映经营者对项目的认识及取得成功的把握，它应突出经营者的核心竞争力；最低限度反映经营者如何创造自己的竞争优势,如何在市场中脱颖而出,如何争取较大的市场份额，如何发展和扩张.种种“如何”是构成商业计划书的说服力。

若只有远景目标、期望而忽略“如何",则商业计划书便成为“宣传口号”而已。

商业计划书包含的范围很广,但一般离不开以下题目：经营者的理念、市场、客户、比较优势、管理团队、财务预测、风险因素等等。

对市场的分析应由大入小，从宏观到微观，以数据为基础，深刻的描述公司/ 项目在市场中将争取的定位。

对比较优势，应在非常清楚本身强弱情况及竞争对手的战略而作分析。

至于管理团队,应从各人的背景及经验分析其对公司/ 项目中不同岗位的作用。