外贸函电的格式商务英语外贸精品PPT课件

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Essentials of Business Letter-writing
7 c's principles
--Clarity (use simple, plain language, avoid wordy expressions which are likely to create misunderstanding)
International Business Communication
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1
Session One Course Introduction &Unit One
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2
Course Introduction
International Business Communication is a course to help you get familiar with The layout(格式） Special terms and expressions(主要内容） Certain writing techniques used in different steps of international trade.(写作 技巧） ---Unlike other theory-oriented courses, this one focuses mainly on practice.
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4 The Salutation
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• Messrs is not used in the following cases: • --When an individual is addressed: • The Chief Accountant • Edvard Collins& Co. Ltd. • --When the company name is impersonal: • Cabinet Industrial Co. • --When a coutesy title is already included: • Dr. H. Willis& Co.Ltd. • --When the title begins with "the" • The Robinson Furniture Co.

4
h LOGO
Part One
3. Firm Offer and Non-firm Offer
(1) A firm offer is a promise to sell at a stated price and condition within a stated period of time (a certain time limit). It usually contains such expressions as “for acceptance within... days”, “firm offer”, “be valid before...”, etc. The firm offer creates a power of acceptance permitting the offeree by accepting the offer to transform the offeror’s promise into a contractual obligation. Thus, once it has been accepted it cannot be withdrawn.
(2) A quotation is not an “offer” in the legal sense. A quotation is merely a notice of the price of certain goods at which the sellers are willing to sell. It is not legally binding as a firm offer if the sellers later decide not to sell. The price is subject to change without previous notice. However, if a quotation is made together with all necessary terms and conditions of sales, it amounts to an offer. So, these two words are sometimes confusing in use.

remittance
remitter （importer） （1）签约 payee （exporter）
（4）通知，付款 （2） 申请、付款
remitting bank (importer’s bank)
（3）委托
paying bank (exporter’s bank)
Procedure of remittance
Collection

Collection can be divided into Clean Collection and Documentary Collection. Documentary Collection : Documents against Payment (D/P) or Documents against Acceptance (D/A). D/P at sight D/P D/P after sight
Chapter Six
Terms of Payment
Part 1 Information related
国际商品（货物）的结算主要包括两方面内容： 1.国际贸易结算的信用工具credit instruments
2.国际贸易结算的方式modes
Bill of Exchange 汇票
1) The Parties of Bill of Exchange Payee 受款人

Remittance 汇付 Collection 托收 Letter of credit 信用证
Remittance

Remittance includes Mail Transfer (M/T), Telegraphic Transfer (T/T) and Demand Draft (D/D). Remittance is often used in payment in advance（预付货款） cash with order （随订单付现）CWO cash on delivery （交货付现） COD open account trade（记账交易）

Business Correspondences 外贸英文函电
Unit 2 Establishing business relations
(建立贸易关系)
Introduction I,II,III Words and expressions Language points
Exercises
外贸函电
贸易 进口 出口 进口商 出口商 海关 关税 配额,限额
外贸函电
commerce, trade import export importer exporter Customs Customs duty quota
Warming Up
外贸函电
• Suppose you are the salesperson of ABC company. You want to sell the following products to a children’s store. Now you are calling the store and the manager answers the phone. Then what would you say in order to sell the products.
外贸函电
• To give you a general idea of our products, we enclose herewith a copy of our brochure covering the main items available at present.
• If you are interested in any of our products or have other products you would like to import, please contact us with your requirements. We look forward to providing you with high quality products, superior customer service.