商务英语一
高纲1257
江苏省高等教育自学考试大纲
08958 BEC商务英语（一）
南京航空航天大学编
江苏省高等教育自学考试委员会办公室
一、课程性质及其设置目的与要求
（一）课程性质和特点
BEC商务英语（一）是我省高等教育自学考试商务英语专业（本科段）的考试课程。其任务是培养应试者学习在商务活动中基本的英语语言，逐步了解工作环境中所需的沟通和交流技巧，初步掌握商务活动各环节中基础英语的表示方式以及能正确运用商务英语专用词与句式。
（二）本课程的基本要求
本课程教材共分为12个单元，主要包括与人沟通（个人资料与工作情况、职位招聘、商务信函撰写等）、商务活动（公司介绍、产品生产与改进、下订单与签合同、商务会议与旅行等），商务管理（国际商务、应对危机、工作环境）等内容。经过对本课程的学习，要求应试者对商务英语有一个较为全面的认识和了解。具体应达到以下要求：
1、初步了解商务运作和沟通的基本原理和实用技巧；
2、学习以工作场合为背景的英语语言；
3、理解并掌握商务活动各环节中常见的英语专用词、常见句式的表示方式并能予以运用。
（三）本课程与相关课程的联系
BEC商务英语（一）不但讲授基本的商务知识，更侧重的是英语语言的习得，它是以商务运作的常见环节为背景，彰显英语语言在商务环境中的基本用途；是商务运作和英语语言两者的结合。因此，本课程学习的功效将直接影响BEC商务英语（二）、外贸口语、商务口译、商务沟通、商务贸易实务等课程的学习。
二、课程内容与考核目标
（一）课程内容
依据教材、教学大纲及需掌握的基本要素，本大纲将应试者须掌握的语言功能及商务技能分成12个模块。
模块/主
题
语言功能及商务技能
Module 1 描述工作职责与工作细节谈论关于工作与生活的平衡
工作范
畴
撰写个人工作履历表
Module 2
在做的工作谈论新项目、尚未完成的工作以及临时性的工作
雇佣与解雇
撰写备忘录确认会议的相关事项
Module
3
公司概况介绍公司的发展史和公司组织结构谈论公司产品、价格以及股价
撰写新闻稿
Module 4
国际商务描述国际商务发展情况
了解国际商务沟通中的电话交流技巧
撰写投诉信件及回复
Module 5
职业选择描述职业选择时的考虑
在公司内部交流中，谈论成绩和计划
撰写进度报告
Module 谈论旅行中可能出现的问题
了解旅行的安排：预订机票与酒店
6
商务旅
行
撰写询问/请求以及答复的信件Module
7
产品和服务描述产品与服务的具体情况谈论订单以及合同的细节撰写电子邮件
Module
8
生产进程讨论生产过程中的优化行为发现问题与解决问题
撰写问题与方案的报告
Module
9
未来发展描述未来各方面的情况了解危机处理策略
撰写道歉信件
Module 10
职业发展描述人物以及业务技能的相关材料了解问卷的构成
举办正式会议
撰写邀请以及答复的信件
Module
11
安全与健康了解常见的安全与健康标志描述可能出现的各种事故撰写建议书
Module 12
工作市场描述工作状态以及对工作的满意度了解求职的过程
关于面试
撰写求职信件
（二）考核目标
紧扣教材中呈现的商务活动和沟通的基本原则及实用技巧，重点考查商务活动中所涉及的英语知识和商务常识。应试者须全面掌握教材的基本内容，并结合大量课外材料的阅读，在掌握基础理论的基础上完成考核要求。试题涵盖最基本的商务英语词汇和句式，以及商务活动中日常内容，例如：个人与办公室的情况以及常见的商务环境；安全与健康；公司的组织结构、运转系统以及生产过程；国际商务中的购与销；商务旅行与正式会议；未来发展等。
三、有关说明和实施要求
（一）关于“课程内容与考核目标”中有关提法的说明
1、关于教材的内容：本教程使用的是新编剑桥商务英语（初级）一书，书中有大量的听说材料；尽管考核中不包括听力和口语题型，但教材中的听说材料在平时学习时应充分予以重视和利用。
2、关于考查的内容：英语知识侧重词汇、阅读、功能意念与写作；商务常识侧重与人沟通（个人资料与工作情况、职位招聘、商务信函撰写等）、商务活动（公司介绍、产品生产与改进、下订单与签合同、商务旅行等），商务管理（国际商务、应对危机、工作环境等）。
（二）自学教材
《新编剑桥商务英语（初级）学生用书》Cook, R. Pedretti, M. Stephenson, H.著经济科学出版社 10月第3版。
（三）自学方法的指导
本课程作为一门学位课程，涉及面广，信息量大；既注重原理和技巧的学习也强调实际的运用，侧重理论与实际的结合。应试者在自学过程
中应该注意以下几点：
1、关于课程教材的学习：在每个模块学习之前，应先仔细阅读目录中所列出的知识点，做到心中有数。在模块学习过程中，注意重点与细节的有机结合，做到有的放矢。认真完成教材中每个模块的习题和思考题，这一过程可有效地帮助自学者理解、消化和巩固所学的知识，增加分析问题、解决问题的能力。在每个模块学习之后，注意加强词汇和句法的记忆和运用，做到活学活用，触类旁通。
2、关于辅助材料的学习：多阅读与商务有关的报刊和杂志以及收听或观看相关的音频或视频资料，拓展个人的视野和知识面，加强英语语言的运用和商务知识的积累。
（四）对社会助学的要求
1、应熟知考试大纲对课程所提出的总的要求和各模块的知识点。
2、对应试者进行辅导时，紧扣指定的教材，以考试大纲为依据，不要随意增删内容，以免与考试大纲脱节。
3、注意对应试者能力的培养，特别是自学能
力的培养，要引导应试者逐步学会独立学习，在自学过程中善于提出问题、分析问题、做出判断和解决问题。
（五）关于命题和考试的若干规定
1、本大纲各模块所提到的考核要求中，各条细目都是考试的内容，试题覆盖面广。
2、试题难易程度要合理，可分为四档：易、较易、较难、难，这四档在各份试卷中所占的比例约为2：3：3：2。
3、考试方式为闭卷笔试，考试时间为150分钟。评分采用百分制，60分为及格。
4、本课程考试可能采用的题型有：选择填空、单词填空、完形填空、阅读理解、完成对话、商函写作等。
（1）选择填空
此题型是测试应试者语言的综合能力。主要是有关商务词汇及语法结构的用法，以及关系到结构、时态等语法的熟练应用。要求应试者掌握教材中所有单词及基本的词语搭配，同时能正确运用本册教材中所涉及的基本的语法结构。
（2）单词填空
该部分主要考察应试者对商务环境中常见的通知或短文通篇的理解能力。应试者首先必须阅读全文，了解文章的大意，在这个基础上再从所给的单词中做出最佳选择。
（3）完形填空
该部分不但是考查对文章的理解，而且还考查语法、词汇和结构的运用；如词的搭配、固定短语等。
（4）阅读理解
该部分考察应试者对商务题材的文章和一些商务信函等的理解能力。应试者经过阅读3篇短文，理解并掌握其中的内容，根据要求做出最佳选择。
（5）完成对话
该部分主要是针对教材中大量出现的听说内容所进行的书面形式考察。旨在考察应试者对商务英语中常见的功能意念表示的掌握。要求考生熟悉商务活动中常见的场景对话，能准确地做出应答。
（6）商函写作
该部分有两题。第一题要求考生写40-50词的
短信息，文体有通知、留言、备忘录、电子邮件等。第二题要求应试者根据所给信息，用英文撰写一封80词左右的商务信、报告、建议书等。
附录题型示例
Part I选择填空(Multiple Choice) (15 points in all, 1 point for each) Directions: Choose from the given choices the correct one and write the corresponding letter in the brackets.
这部分要求应试者根据句子的结构或句意，选出最佳选项。如：( ) Market share increased ______ 3%, up to 8%.
A. to
B. until
C. up
D. by
Part II 词形填空(Word Form) (10 points in all, 1 point for each)
Directions: Choose from the given choices the correct one and write the corresponding letter in the brackets.
这部分包含2篇短文，留有10个空格，对应12个单词选项。要求应试者根据短文内容，选出最佳选项。如：
1 ( )
2 ( ) 3( ) 4 ( ) 5( )
6 ( )
7 ( ) 8( ) 9 ( ) 10( )
A. to boost
B. losses
C. affecting
D. easier
E. dead
F. faxing
G. typically H. growth I. accounts J. to make K. says L. clearly
Passage One
I am at present in the middle of a 10-day overseas sales visit and am __1__ you about a problem which has arisen. Many of our latest cordless telephones (Malibu WMI) have serious battery faults __2__ the handsets. Often the phone goes __3__ after two or three minutes of use. This problem is becoming so acute that I am now advising the Company to recall all these models. This will __4__ cost us a lot (perhaps up to $ ,000) but, more important, we are now losing old customers and allowing our competitors __5__ their sales at our expense.
Passage Two
As the economy weakens, banks are increasingly squeezing customers who overdraw their bank __6__. Bank of America and Washington Mutual have jacked up their overdraft fees and made it __7__ for customers to be hit with multiple penalties. The changes come as banks grapple with growing __8__ from bad mortgage loans. Overdraft fees have increasingly become a source of profits. Banks and credit unions collect about $17.5 billion in overdraft fees per year, the Center for Responsible Lending __9__. Checking-account customers are “easy picking” for fees, says Jean Ann Fox of the Consumer Federation of America, because banks __10__ can take any money owed out of a customer’s next deposit.
Part III 完形填空(Cloze) (10 points in all, 1 point for each)
Directions: Fill in each blank in the passage the correct answer and write the corresponding letter in the brackets.
完形填空由一篇留有10个空格、篇幅在200-300单词左右的、有关商务题
材的短文构成。每个空格为1题，每题有A、B、C、D 4个选项。要求应试者根据短文内容从每题的四个备选项中选出1个最佳答案。如：
Thomas Kingsley works for Meridian Finance in East London. He works __1__ a sales executive. He __2__ with a large number of small and medium-sized businesses in the London area. He advises them on the best financial products for their needs.
He is only in his office in the morning when he discusses clients __3__ the Sales Manager. Then he travels around London to see his clients. He informs them __4__ new products on the market. He keeps a __5__ of any changes in the clients’information so that he can offer advice if necessary. He __6__ his paperwork and arranges __7__ from home or from his car between appointments.
If any members would like __8__ advice on insurance or any financial product, please do not __9__ to phone Thomas or one of his colleagues __10__ 0207 236 4925. They will be happy to help you if they can.
( ) 1. A. as B. like C. in D. to
( ) 2. A. organizes B. provides C. manages D. deals
( ) 3. A. with B. to C. from D. along
( ) 4. A. about B. on C. to D. with
( ) 5. A. notice B. record C. reference D. book ( ) 6. A. does B. produces C. deals D. handles
( ) 7. A. meets B. meet C. meeting D. meetings ( ) 8. A. an B. a C. some D. any
( ) 9. A. hesitate B. stop C. think D. afraid ( ) 10. A. to B. on C. under D. for
Part IV阅读理解(Reading Comprehension) (30 points in all, 2 points for each) 这部分由3篇短文组成，题材以商务内容为主，搭配日常生活内容话题。要求应试者在准确、快速阅读短文后，根据获得的信息做出选择。如：
Passage One
Directions: Read the following passage carefully. Are the sentences Right or Wrong? If there is not enough information, choose Doesn’t say. Write the corresponding letter in the brackets.
Attending Interviews
Good interviewers prepare their questions carefully in advance according to the candidate’s application and CV. So candidates need to prepare carefully. Here are some useful tips on answering interview questions.
(1) What don’t you like about your current position?
No job is perfect; there’s always something we don’t like. Be honest but don’t give a list of complaints. The important thing is to talk positively about how you deal with problems at work.
(2) Where does your employer think you are today?
Be honest. If you lie to your current employer, you’ll lie to your next employer. Don’t phone in sick on the day of the interview. Take a day’s holiday but don’t say why.
(3) What are your professional objectives?
Think abut these before the interview. Your objectives should be relevant to the job you have applied for and achievable. If the new job can’t offer you everything you want, the interviewer will think that you probably won’t stay with the company very long.
(4) What are your weaknesses?
Be honest: no one is perfect. Think about this before the interview and
choose your answer carefully. Talk about how you deal with a weakness; this is far more important than the weakness itself.
( ) 1.Every candidate will be asked the same questions while attending interviews.
A. Right.
B. Wrong.
C. Doesn’t say.
( ) 2. You shouldn’t complain about your current position too much.
A. Right.
B. Wrong.
C. Doesn’t say.
( ) 3. You should arrange to have a day off for the interview.
A. Right.
B. Wrong.
C. Doesn’t say.
( ) 4. You should apply for what suits your current position.
A. Right.
B. Wrong.
C. Doesn’t say.
( ) 5. You shouldn’t mention anything about your weaknesses.
A. Right.
B. Wrong.
C. Doesn’t say.
Passage Two
Directions: Read the following passage carefully and complete the sentences or answer the questions with the correct choice. Then write the corresponding letter in the brackets.
Last year saw both the continued development of trends within the industry and some unexpected results. The domestic British market saw further steady growth but could be overtaken by US sales next year. As in 1997, sales in the USA rose sharply with the successful release of three new computer games. However, hopes of the European market showing the same rate of growth were affected by a strong pound.
Computer games increased their domination of sales in 1998 with the
football game The Golden Boot: France 98selling over 100,000 units in World Cup year. Other sports titles are now amongst the company’s top brands.
The company also enjoyed a sharp rise in sales of educational products. Our new range of interactive multimedia products, Schoolware, launched in late 1997, is now a top-selling brand. Further Shcoolware titles to be launched this year should ensure continued growth in this market.
Sales figures for 1998 show very clearly the changing face of the company’s activities. Millennium Software is now a producer of entertainment and educational products. In order to adapt to these markets, the company will have to expand by increasing its product range and reducing its development times.
Moreover, the company faces new challenges in distribution. Large retail chains with pan-European buying power are becoming increasingly dominant in the distribution of computer software. These superstores now offer competitive prices and a narrow product range based on top-selling titles. With computer shops, they now account for nearly two thirds of sales.
( ) 6. This passage is most likely to be extracted from ______.
A. the company profile of Millennium Software
B. the Millennium Software 1998 Annual Report
C. the Millennium Software new products catalogue
D. a note in Millennium Software
( ) 7. ______ has led to the increase of sales in the European market.
A. The successful release of new computer games
B. A strong pound
C. The variety of products
D. The increase of pan-European buying power
( ) 8. The following statement ______ is NOT true.
A. Millennium Software has always been a producer of
entertainment and educational products.
B. Superstores sell more Millennium Software than computer shops.
C. In future the company will have to produce new games more
quickly.
D. Schoolware is one of the educational products of Millennium
Software.
( ) 9. According to the passage, ______ is offered by the large retail chains.
A. high prices
B. lowest prices
C. a narrow product range
D. a broad product range
( ) 10. The following statement ______ is true.
A. PCs are the most popular games machine for Millennium Games.
B. Superstores sell a wide range of computer software.
C. Sales increased sharply in the company’s home market last year.
D. The company is developing its range of multimedia
educational software.
Passage Three
Directions: Read the following passage carefully and complete the sentences or answer the questions with the correct choice. Then write the corresponding letter in the brackets.
The expression benchmarking has become one of the fashionable words in current management discussion. The term first appeared in the United States in the 1970s but has now gained world wide recognition. But what exactly does it mean and should your company be practicing it?
One straightforward definition of benchmarking comes from Chris Tether managing director of a New Zealand-based consultancy firm specializing in this area. “Benchmarking involves learning about your own practices, learning about the best practices of others, and then making changes for improvement that will
enable you to meet or beat the best in the world.” The essential element is not simply imitating what other companies do but being able to adapt the best of other firms’ practices to your own situation.
Instead of aiming to improve only against previous performance and scores, companies can use benchmarking to inject an element of imagination and common sense into their search for progress. It is a process which forces companies to look closely at those activities which they may have been taking for granted and comparing them with the actives of other world-beating companies. Self-criticism is at the heart of the process although in some cases this may upset managers who are reluctant to question long established practices.
The process of identifying best practice in other companies does not just mean looking closely at your competitors. It might also include studying companies which use similar processes to your own, even though they are producing different goods. The point is to look at the process rather than the product. For example, Italian computer company Arita wanted to improve the quality of its technical manuals and handbooks. Instead of looking at manuals produced by other computer companies, Arita turned to a publisher of popular handbooks such as cookery books, railway timetables and car repair manuals. As Arita’s Technical Director Claudio Benclii says, “All of these handbooks are communicating complex information in a simple way –exactly what we are aiming to do. And in many cases they succeed far better than any computer company.”
( ) 11. According to the writer, benchmarking must always involve ______.
A. changing your activities on the basis of new information
B. copying exactly what your competitors do
C. identifying the best company in your market
D. collaborating with other companies in the same field
( ) 12. Some managers may resist benchmarking because ______.
A. it takes their activities for granted
B. it makes them examine the way they work
C. it makes others question their efficiency
D. it gives them a lot of extra work
( ) 13. You should compare yours with ______.
A. those producing similar goods
B. those communicating most effectively
C. those using similar processes
D. those leading the domestic market
( ) 14. Arita found that a publishing company could ______.
A. make more money than a computer firm
B. produce technical manuals for them
C. show them how to improve their own manuals
D. help them move into new markets
( ) 15. T he writer’s purpose in writing this article is ______.
A. to recommend the process of benchmarking
B. to criticize the firms that do not carry out benchmarking
C. to give information about benchmarking
D. to explain why benchmarking does not suit every firm.
Part V完成对话(Conversation Completion) (10 points in all, 1 points for each) Directions: Choose from the twelve choices below the correct phrase or sentence to fill the ten gaps in the conversation and write the corresponding letter in the brackets.
这部分是一段商务场景对话，其中有10个句子空缺，对话后面有12个选项；要求应试者从12个选项中选出正确的答案填到对话中对应的位置。如：
1 ( )
2 ( ) 3( ) 4 ( ) 5( )
英语面试自我介绍 A类： B: May I come in我可以进来吗 A: Yes, please.请进。 B: How are you doing, Sir My name is xxxx. I am coming to your company for an interview as requested.你好，先生。我叫xxx，我是应邀来贵公司面试的。 A: Fine, thank you for coming. Please take a seat. I am xxxx, the assistant manager.好的，谢谢你过来。请坐，我叫xxxx，是经理助理。 B: Nice to see you, .非常高兴见到你，吴先生。 A: Nice to meet you, too. Tell me about yourself and your past experience. 我也很高兴见到你。说说你自己和你过去的经历吧。 B: I have worked as a secretary for six years. I get along well with peers, clients, administrators and bosses. I thrive on challenge and work well in high-stress environments. 我已经做执行秘书6年了。开始是为一家贸易公司工作.现在是一家信托公司。我和同事、客户、行政管理员以及老板相处得非常好。我能应付挑战，而且在高压力环境中也能工作很出色。 A: So why did you choose our company B:As far as I know, your company is one of several leading international consultant corporations which came to China after China entered WTO. I think working here would give me the best chance to use what I’ve learned. A: Sometimes we are very busy and need to work overtime. How do you feel about that 有时候我们工作很忙。需要加班。你觉得如何 B: That's all right. But could you tell me how often and how many hours I should work overtime 没关系。你能告诉我加班的频率和时间长度吗 A: It just depends. If we have important visiting delegations, you have to stay with us. It's not unusual. 这得看情况。如果我们有重要的访问代表团。你必须留在我们身边。这种情况很正常。 A: What are your salary expectations 你期望多少薪水 B: I really need more information about the job before we start to discuss salary. Maybe you could tell me what is budgeted for the position.
一、选择填空：阅读下面的对话或句子，从A、B、C三个选项中选出一个能填入空白处的最佳选项。 题目1 正确 获得10.00分中的10.00分 标记题目 题干 — Good morning. Far East Logistics Company. This is Lin Hanxue. May I help you? —. 选择一项： A. Good morning, Ms. Lin. This is Daniel Anderson speaking. B. Good morning, Ms. Lin. Nice to meet you. C. No, thank you. 反馈 你的回答正确 题目2 正确 获得10.00分中的10.00分 标记题目
题干 — Mr. Taylor, nice to see you again. Welcome to our company. — 选择一项： A. Hello, my name is John Taylor, but just call me John. B. This is John Taylor. C. Thank you, Ms. Lin. I’ve come to see your packing for our woolen gloves. 反馈 你的回答正确 题目3 正确 获得10.00分中的10.00分 标记题目 题干 — When can you effect shipment? I’m worried about late shipment. — 选择一项： A. About in June. B. The shipment won’t be late.
1．We have received your letter and resume，and we thought we would like to ask you to come here for an interview． 2．我们已收到你的信和简历，想请你来参加面试。 2．I am very glad to know that my letter and resume have been received． 得知本人的信和简历贵公司已收到，感到非常荣幸。 3．What are your major and minor subjects? 你的主修课和副课是些什么? 4．My major subject is English and my minor subject is Economics． 我主修英语，辅修经济学。 5．What degree have you received? 你得到过什么学位? 6．When and where did you receive your MBA degree? 你的工商管理硕士学位是什么时候，在哪里获得的? 7．I received my MBA degree from Peking University in 1 994．， 我于1994年在北京大学获得的工商管理硕士学位。 8．What is your greatest strength? 你最大的长处是什么? 9．I manage my time perfectly SO that I can always get things done on time． 我极懂分配时间，因此总能准时完成任务。 1 0．I suppose a strong point is that I like to develop new things and ideas． 我想我有一个优点就是喜欢创新。 11一can take on jobs that bother other people and work at them slowly until they get done． 我能承担别人认为烦恼的工作，然后慢慢努力，直到把工作完成为止。 1 2．What are your weak points? 你的缺点是什么? 1 3．When I think something is right，I will stick to that．Sometimes it sounds a little stubborn，but I am now trying to find a balance between insistence and compromise． 若我认为某件事情是对的，我会坚持到底。有时候，这显得有点顽固，因此我正努力在坚持与妥协之间寻求平衡。 14．I'm afraid I'm a poor talker,and that’s not very good in public,S o I've been learning how to speak 我这个人恐怕不善言谈，这样不好，所以我一直在学怎样在众人面前讲话。 1 5．What is your greatest achievement? 你最大的成就是什么? 1 6．Can you work under pressure? 你能在压力下工作吗? 1 7．Yes,I find it stimulating． 能，我认为它具有鼓舞作用。 1 8．What are the problems you have encountered in your job? 你在工作中曾遇到过哪些困难? 1 9．HOW do you deal with those who you think are difficult to work with? 你怎样应付那些你认为难以合作的人? 20．I stick to my principles and keep to roles． 我会坚持原则和谨守规则。 2 1．What kind of personality do you think you have? 你认为你具有哪种性格? 22．I'm quite active and energetic．I approa ch things enthusiastically and I don’t like leaving things half done．
In this part each candidate’s task is to choose one topic from a set of three, and to talk about it for one minute. Candidates have one minute in which to prepare and should use this time to make brief notes. The other candidate listens to the talk and is invited to ask one or two questions at the end. Candidates may make notes while listening to their partner. Each candidate is given a different set of three tasks from which to choose. General procedure A choice of three different topics One minute preparation while making notes A/B starts with the other listening---one minute Question asked 1. Customer relation: the importance of offering incentives to customers Offering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. If you offer incentives such as vouchers, complementary tickets, miles, gifts in the promotion or sales, you will attractive more customers and get them buy your products or services. At the same time the image of your company will be improved and your brands are more likely to be known by customers. 2. Product promotion: how to ensure that products are promoted effectively at international trade fairs You should send a professional team of experts to arrange the promotion at the trade fair. They must be familiar with the products you want to promote at the fair. Meanwhile they must be good at dealing with clients especially foreign clients. You should use advanced technology to display your products at the fair. Necessary equipments such as DVD, overhead projector, high-definition screen can help you demonstrate the quality, function and specification of your products. You should design your show room and stand carefully to attract more customers. Your stand should be put up at an obvious place so that every customer can get an easy access to your products. 3. How to reduce labor turnover rates In order to reduce labor turnover rates we must take the following effective measures: Set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and honestly and their promotion is based on their contribution to the company. Thus no one will complaint about unfair promotion which once forced some of your staff to leave their jobs.
1：— I wonder whether I could accept this discount or not. 答案：Why not consult with your manager? 2：— It’s nice to meet you in my office. 答案： I am here today to discuss the trademark transfer with you. 3：— We are planning to register the trademark of Red Dragon for your new product. 答案：I suggest that you should give it up. 4：— We think $55,000 would be reasonable for transferring our trademark. 答案：Oh, my goodness. 5：— What’s the purpose of your visit today? 答案：I’m intending to ask for your advice on brand design. 6：The question 答案：whether we should use this brand name will be decided by our marketing team. 7：Do you think you could cut it 答案：by 30%? 8：Few people realized the value of a brand, 答案：did they ? 9：For Europeans, red can 答案：stand for danger. 10：I’ve learned 答案：something new 11：It is a fact 答案：that today. his wife, Josephine Dickson, always had some minor accidents. 12：Many companies spend a lot of money and time 答案：registering their trademarks. 13：We’ll let your know when we 答案：make a decision. 14：You are planning to export this product to Europe, ______? 答案：aren’t you 15：You won’t choose this brand name, 答案：will you ? 二、翻译：从以下 A、B、C 三个选项中选出与英文最适合的中文翻译。 1. I am very sorry for coming late, but something urgent came up at the last minute.{A; B; C} 答案：子问题1：B; 子问题2：C; 子问题3：A; 子问题4：C 二、听力理解：请听下面的对话，根据对话内容从 A、B、C 三个选项中选出一个最佳选项。 1. Why did John pay a visit to Miller?{A; B; C} 答案：子问题1：C; 子问题2：A; 子问题3：B; 子问题4：C; 子问题5：A 二、完形填空：阅读下面短文，从 A、B、C 三个选项中选出能填入空白处的恰当选项。 When you go shopping and want to buy some clothes，you should think about which kind of 答案：子问题1：A; 子问题2：B; 子问题3：C; 子问题4：C; 子问题5：A 二、阅读理解：阅读下面的短文，根据文章内容从 A、B、C 三个选项中选出一个最佳选项。 Earle Dickson worked for a company manufacturing gauze and tape called Johnson & 子问题1：B; 子问题2：C; 子问题3：C; 子问题4：B; 子问题5：A 二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确为 T，错误为 F。 Brand refers to names, logos and slogans. For example, Nike is known for its slogan _Just do it_ 答案：子问题1：F; 子问题2：T; 子问题3：F; 子问题4：T; 子问题5：F
Unit One 希望与要求 Part I 1. We’d like to express out desire to establish business relations with you on the basis of equally, mutual benefit and the exchange of needed goods. 我方希望能在平等、互利、互通有无的基础上与贵司建立业务关系。 2. In order to extend our export business to your country, we wish to enter into direct business relations with you. 为了能在贵国拓宽我方的出口业务，我们希望能与你们直接建立业务关系。 3. Our hope is to establish mutually beneficial trading relations between us. 我们希望双方能建立互惠的贸易关系。 4. We look forward to a further extension of pleasant business relations. 希望我们之间友好的业务关系得到进一步的发展。 5. It’s our hope to continue with considerable business dealing with you. 我方希望能够继续同贵方保持大量的业务往来。 6. We look forward to receiving your quotation very soon. 我方期待着尽快收到贵方的报价。 7. I hope you’ll see from the reduction that we are really doing our utmost. 希望贵方能从这一降价中看出我方真的在尽最大的努力。 8. We hope to discuss business with you at your earliest convenience. 我们希望尽早与你方洽谈业务。 9. We wish to express our desire to trade with you in leather shoes. 我方希望能与贵方达成皮鞋贸易。 10. We look forward to your early and trust that through our mutual cooperation we shall be able to conclude this transaction with you in the near future. 我们盼望早日得到你方的答复，并相信通过相互合作，我们不久即可达成这笔交易。 11. I hope we can do business together, and look forward to hearing from you soon. 希望我们有合作机会，并静候您的佳音。 12. I hope that we can cooperate happily. 希望我们合作愉快。 13. I hope that we can continue our cooperation. 希望我们能继续合作。 14. We sincerely hope that this transaction will turn out to the satisfaction of both parties. 我们真心地希望这次交易能使我们双方都能满意。 15. We hope that this market trend will continue.
一、贸易准备及策略Trade preparing and Method Unit 1 约会安排Appointment 焦点句型 希望见面时 ◆I’d like to make an appointment to see you . 我想约个时间见您。 ◆I’d like to come and see you. 我想去见您。 ◆Would it be possible for me to talk to you in person about that? 我能不能和你本人谈 谈那件事？ ◆I’d like to see you at your earliest possible convenience. 如果方便的话，我想尽早去见 您。 ◆Could we get together and discuss it a little more? 我们能不能聚在一起，再讨论一下 这件事。 ◆Could we meet and discuss the matter in a little more detail? 我们能不能碰个面，再讨 论一下这件事的细节。 ◆I wonder if it would be possible for us to meet at your earliest convenience and discuss the matter in a little more detail. 如果方便的话，我们能否尽早和您见面，再讨论一 下这件事的细节。 ◆Could I see Mr. Green sometime this week？我能不能在这个礼拜的某个时候见见格 林先生？ ◆Should I visit you, or would you like to come over here and see our setup? 是我去拜访 您，还是您到这里来看看我们的机械装置？ ◆Would you like to come to my office? 您要不要来我的办公室？ 询问对方方便的时间 ◆What time would be convenient for you ? 什么时候您方便呢？ ◆When is it convenient for you？什么时候您方便呢？ ◆When would it be most convenient for you? 什么时候您方便呢？ ◆When can we meet to talk? 我们什么时候见面谈一谈？ 陈述方便与不方便的时候 ◆Please call on me when it is convenient for you. 请在您方便的时候来找我。 ◆Please call on me anytime suits you. 请在任何您方便的时候来找我。 ◆Any time you say. 您说什么时候都方便。 ◆Any time between three and five. 3点到5点之间的任何时间都可以。 ◆I’m free after three o’clock. 3点以后，我就有空了。 ◆I’ll be out of town tomorrow, but almost anytime after that would be fine time with me. 明天我将出城到外地去，不过之后的任何时间，我几乎都方便。 ◆I’m afraid I’m busy all day tomorrow. 恐怕明天一天我都很忙。 ◆I’m excepting some visitors tomorrow morning. 明天早上我要等几个访客来。 ◆I’m sorry, I have an appointment. 抱歉，我有个约会。 约定拜访时间 ◆I’d like to meet you at three o’clock in the afternoon. 我想下午3点的时候跟您见面。 ◆I’d like to see you tomorrow if you have time. 如果您有时间，我想明天去见您。 ◆How about tomorrow at ten? 明天十点怎么样？ ◆How about the day after tomorrow? 后天怎么样？
国开04009商务英语1任务6参考答案 说明：如果课程题目是随机的，请按CTRL+F在题库中逐一搜索每一道题的答案 题目1：— What if he still doesn't pay up? — : If it's a small amount we write it off as bad debt. For larger sums we… ; I've got to hurry. ; I have already done that. 标准答案：If i t's a small amount we write it off as bad debt. For larger sums we… 题目2：—The senior managers need the results from last month straight away, so I can’t stop to talk. I’ve got to hurry. — : Go slowly. ; Stay longer. ; Ok, see you later. 标准答案：Ok, see you later. 题目3：—Hello, Sally. What’s the matter with you? You look worried. — : What shall I do if a customer doesn’t pay up on the due date? ; Yeah, that’s true. It requires great attention. ; Don’t mention it. 标准答案：What shall I do if a customer doesn’t pay up on the due date? 题目4：He didn’t seem to any actions. : make ; do ; take 标准答案：take 题目5： your check is received within a week we shall have no alternative. : Unless ; As ; If 标准答案：Unless 题目6：二、阅读理解：阅读下面的对话，选择合适的内容将对话补充完整。
商务英语口语大全 Document serial number【KK89K-LLS98YT-SS8CB-SSUT-SST108】
赞成. I agree. *比较生硬的说法. I think it's very important. (我认为这个问题很重要.) I agree. (我同意.) I agree with that. I'm with you. *"对,对"、"很好嘛"、"我赞成"、"OK". I'm for it. I don't agree. (我反对.) 我也这样认为. I think so, too. *更口语的说法. Tokyo is too expensive. (东京的物价太贵.) I think so, too. (我也这样认为.) 好哇! Anything you say! Let's see a movie. (我们去看电影吧.) Anything you say! (好哇!) I'm with you. Okay, let's. You're in charge. You're the boss. I agree with you. 没有异议. No objection! 我不反对. I don't have any objection to it. *objection "异议"、"反对"、"不服从"、"反对理由". What do you think of my proposal (你觉得我的建议怎么样) I don't have any objection to it. (我不反对.) I have no objection to it. I don't object to it. No problem here. Sounds alright to me. 我觉得那样很好. That's fine with me. How's tomorrow (明天怎么样) That's fine with me. (我没问题.) That sounds good. Sounds like a good idea to me. 很好! Fine. *这是种常用的表达方式,表示带有"无可挑剔的"、"不错的"、"好的"等语感. How was the proposal (这个建议怎么样) Fine. (很好!) How's everything (一切都好吗) Fine. (很好呀!) Good. It's acceptable. Okay. 那就行了. That's fair. *用于听到对方给予妥 协性的回答时,就对方的意见或行为作出答复, 含有"这样才公平、公正"的语气. How does that sound (那样行吗) That's fair. (那就行了.) Fair enough. 我也有同样感觉. You can say that again. *表示"我 的看法和你完全一致",带有同情的语感. That meeting was awful. (那个会开 得真糟糕.) You can say that again. (我也有同 样感觉.) I'll say. Definitely. 好像挺有意思. Sounds like fun. *接受别人的邀请 或建议时. Let's go out! (我们出去玩吧.) Sounds like fun. (那一定很有意思.) 当然!/一定! You bet! *完全赞成对方所说的事的 语气. Did you study for the test (快考 试了,你准备了吗) You bet. (当然!/一定!) That is for sure. You know it. I'd bet on it. You can bet on it. Bet on it. Of course. It goes without saying. That goes without saying. You betcha. *俚语. 你是反对还是赞成他的主意 Are you for or against his idea 好! Good. *用来向对方表达愉快、批准、同意、满意等心情. How is it (这个怎么样) Good. (好!) It's good. 太棒了! Great! *比good更要强烈地表示"吃 惊的、终于可以松一口气的心情",还带有"得意 洋洋"、"心满意足"的语感. The boss approved my proposal. (老板同意了我的建议.) Great! (太棒了!) That's great! 好主意. Good idea. Let's do this part first. (我们先做这部分吧!) 我反对. I don't agree. *比I can't agree.的 语气还要强烈,给人一种直接反对的印象.
商务英语情景对话100主题-真正完整版
Day today Office日常事务 1 Faxes传真 2 Telephone Calls电话 3 Making Telephone Appointments电话预约 4 Memos备忘录 5 Business Correspondence商业信函 6 Placing an Order下订单 Office Talk办公室谈话 7 Coworkers同事 8 Bosses老板 9 Brainstorming集体讨论 10 Commuting乘公交车上下班 11 The Working Lunch工作午餐 Business Trip商务旅行 12 International Business Travel国际商务旅行 13 Dressing for Business商务着装 14 Hotel Situations旅馆情景 15 Negotiating the Subway乘地铁 Client Reception接待客户 16 Receiving Clients接待客户 17 Entertaining Clients招待客户
18 Accommodating Foreign Clients接待国外客户 19 Factory Tours参观工厂 Business Communization商务交流 20 Personal Introductions个人介绍 21 Small Talks聊天 22 Delivering Bad News传达坏消息 23 Polite Questions礼貌提问 24 Farewells道别 Negotiation谈判 25 Clarifying the Stakes说明利害关系 26 Making Concessions做出让步 27 Discussing the Bottom Line讨论底线 28 Accepting and Confirming接受和确认 29 Hard Bargainers VS Soft Bargainers强硬的对手和温和的对手 Company Organization公司结构 30 CEO执行总裁 31 Stockholders股东 32 Board of Directors董事会 33 Managerial Staff管理人员 34 Labor Staff普通员工 Meetings and Interviews会议和面谈
A:Hello, David, good to see you a-gain. A:您好，大卫，很高兴再次见到您。 B:Hello, Tom. How's business B:您好，汤姆，生意怎么样 A:Oh, can't complain. A:噢，还不错。 B:And the family B:家人怎么样 A:Fine, thanks. A:很好，谢谢。 B:Good. Tom, I'd like to introduce a colleague, Quentin Richardson. Quenti ’ s just joined us from EA, and he served for after you from now on. He'll be your day-to-day contact. B: 好的，汤姆，我给你介绍一位同事，昆汀·理查德森。昆汀刚刚从EA 公司来到我们公司工作，从现在起，他将为您服务。他是您的日常联络 员。 C:Hello, Mr. Thomas. C:您好，托马斯先生。 A:Tom , please. "Mr. Thomas" makes me sound old. A:请叫我汤姆吧托马斯先生 " 听起来老气横秋的。 C:Fine, Tom. I'm Quentin. I look for-ward to working with you. C:好的，汤姆，我叫昆汀。我盼望和您一起工作。
B:I want you to take good care of him , Quentin. He is one of our best customers. B:昆汀，我想让你好好关照他。他是我们最好的客户之一。C:I'll do my best. C:我会尽力的。 B:I'm sure you will, Quentin. B:昆汀，我想你会的。 C:Well, to start the ball rolling, how about having lunch together C:那么，作为开始，我们先一起吃个午饭怎么样 A:You know all my favorite restaurants, David. A:大卫，你可知道我最爱去的饭店。 1-2 接打电话 A:Good morning. Hudson Textile Company. A:早上好 ! 这里是哈德逊纺织品公司。 B:Good morning. Could I speak to. Mr. White, please B:早上好 ! 请叫怀特先生听电话。 A:Yes. Hold the line, please... Hello, I'm afraid Mr. White is completely snowed under at present. He shouldn't be free until 11 o'clock. Can I take a message
Day today Office日常事务 1 Faxes传真 2 Telephone Calls电话 3 Making Telephone Appointments电话预约 4 Memos备忘录 5 Business Correspondence商业信函 6 Placing an Order下订单 Office Talk办公室谈话 7 Coworkers同事 8 Bosses老板 9 Brainstorming集体讨论 10 Commuting乘公交车上下班 11 The Working Lunch工作午餐 Business Trip商务旅行 12 International Business Travel国际商务旅行 13 Dressing for Business商务着装 14 Hotel Situations旅馆情景 15 Negotiating the Subway乘地铁 Client Reception接待客户 16 Receiving Clients接待客户 17 Entertaining Clients招待客户 18 Accommodating Foreign Clients接待国外客户 19 Factory Tours参观工厂 Business Communization商务交流 20 Personal Introductions个人介绍 21 Small Talks聊天 22 Delivering Bad News传达坏消息 23 Polite Questions礼貌提问 24 Farewells道别 Negotiation谈判 25 Clarifying the Stakes说明利害关系 26 Making Concessions做出让步 27 Discussing the Bottom Line讨论底线 28 Accepting and Confirming接受和确认 29 Hard Bargainers VS Soft Bargainers强硬的对手和温和的对手Company Organization公司结构
第2单元 出口、进口与对等贸易 辨认出口机会 出口面临的一个最大障碍就是信息的匮乏。通常一个公司的产品会有许多需求市场，不过由于许多需求市场都不在本国，基于文化、语言、距离以及时间的不同，公司很难找到这些需求市场。事实上全世界有180多个国家，各个国家之间又有很大的文化差异，这些使得辨认出口机会更加困难了。面对这样复杂以及多样化的市场，企业很多时候在寻找出口伙伴时显得优柔寡断也就不足为奇了。 国际比较 克服出口信息不对称的办法就是尽可能的搜集信息。我们先以德国为例。德国有一些贸易协会、政府代理商以及商业银行为企业牵线搭桥，帮一些小公司寻找出口机会。日本也有类似这样的商业机构，譬如日本国际工商业会社，总是积极地帮出口商寻找出口机会。此外，日本许多公司都是综合商社的分公司。综合商社是日本特有的综合贸易公司，由于办事处遍布全世界，它能够积极不断地为大大小小的分公司提供各种出口信息。日本、德国公司的一个最大优势就是能够为他们的出口企业搜集到世界各地的技术经验、出口信息以及其他资源。 与德国、日本那些竞争对手相比，美国的许多企业在寻找出口机会时就显得有些盲目，在信息搜集上处于劣势。这种差异一部分是历史上的原因。长期以来日本、德国都把对外贸易作为支柱产业，而美国一直到近期还是一个相对自给型的国家，对外贸易在美国经济当中只占据很小的一部分。虽然近两年美国对外贸易在国内经济当中的分量比20年前重了许多，然而美国依然没有一个类似于日本或者德国那样的商业机构帮助出口企业搜集信息。 信息来源 尽管美国处于劣势，美国企业也在不断提高搜寻出口机会的意识。美国商务部及其在全国各地的办公室是美国最大的出口信息源，其下属的两个独立机构——国际贸易局、美国对外商业服务中心都致力于为企业提供智力援助并且积极地帮助企业拓展海外市场。 他们为潜在出口商提供一份“光辉前程”名单，名单上列出了某种行业海外市场潜在经销商的名称、地址及联系方式。此外，美国商务部专门成立了一个针对海外14个主要出口市场的“比较购物服务”中心。企业缴纳很少的费用就可以获得一份某产品目标市场的顾客调查报告，报告不仅提供该产品海外市场的可销售性，而且对竞争者、比较价格、营销渠道以及可能的销售代表人员都作了详尽的描述。调查报告是由美国商务部的官员进行实地考察而得出的。 商务部还会组织一些贸易活动帮助潜在出口商与外界接触，拓展海外市场。在一些大城市举办的国际贸易展览会上，美国商务部也会组织出口企业参展。另外，美国