北师大高中英语M4Unit11Lesson3TheAdvertisingGame教学设计

Unit11THEMEDIALesson3TheAdvertisingGame教学设计3Unit 11 MEDIA Lesson 3 The Advertising Game 教学设计Objectives1.To read a text about advertisement development.2.To discuss advertising.Possible problemStudents may have problems with some verbs which need to use the –ing form as objects. Teaching ProcedureTask one: Discussion1.Can you think of some adverts you have seen? Where have you seen them? (with pictures)2.Word corner: match the words in the box with the correct advertisements. (with pictures) (Jeweller’s, baker, airline, cinema, gym)3.Do you think advertisement will mislead you to believe thata product is better than it really is?4.What do you think of the design of nowadays advertisements?\Task two: Pre-readingLook at some words that exist in the text and match them with the most suitable definitions according to Chinese meanings in vocabulary.a) traditional, typical classicb) company corporationc) right for something suitabled) contain consist ofe) plan of how money should be spent. budgetf) rapid increase boomg) idea concepth) method approachi) belonging to the present time contemporaryj) area around where you live neighborhoodTask three: Reading1.Read the text quickly and decided the sentences are T of F.1). “Tsing Dao Beer” tells you 3 pieces of information so it is attractive. (F)2). Advertisement must be attractive and creative. (T)3). The purpose of all advertisement is to make customers spend money. (F)4). Producing public advertisement mentioned in the text is free. (F)5). The purpose of advertisement is creating something that has never been seen before. (F)6). Standing out your advertisements is not easy because people are used to high standards of visual design. (T)2.Read the text again and answer questions.1) When does the simplest type of advertisement work?They works when there is not much competition.2) Why are modern techniques of design not enough for advertisements to be noticed in modern cities?Because people are used to seeing high standards of visual design.3) What ideas do today’s advertisers use to make you notice their products?New and unusual ideas, humor.4) What has the government done during the last decade?Public advertisementsTask four: Post ReadingWatch four public advertisements and discuss their good points.Task five: HomeworkExercises on page 27.Exercises on page70 & 71.。

3 The Advertising Game教学指导Objectives■To read a text about advertisement development.■To learn and practise -ing form.■To discuss advertising.Resource usedGrammar Summary 6.Possible problemStudents may have problems with some verbs which need use -ing form as objects.BackgroundAdvertising Game (AdverGame), is a new effective marketing medium tocreate a brand for a company or products.In Advertising Game, an advertising message is being built in. The message may be designed as a company’s logotype, company’s products as game elements, music, links from the game, etc. This implies indissoluble combination of advertising campaign with a game.AdverGame is often placed at company’s website or at entertainment resources. Playing and having fun, the customers become familiar with the brand, at the same time getting information about it. AdverGames may also be used either as a visiting card of the company, a present to partners and customers, or as an “advertisement trick” on exh ibitions, presentations, etc.Routes through the material. If you are short of time, set some of the exercises for homework (e.g. Exercises 9 and 10).. If you have time, do the Options activities.. If you have two lessons for this unit, a suitable natural break is afterExercise 5.Language Power: pages 70-71.Mini-Grammar: 12.ReadingBefore you startExercise 1Key Wordsamusing, clever, offensive, serious, shocking, tasteless■As a whole class, ask students to give their reactions to the advertisements on the page using the Key Words or other adjectives if they wish. Students find out if their reactions are the same or different to each advertisement.Exercise 2■Students work in pairs, asking and answering the questions.■Have some students talk about their partner on the questions.Read to learnExercise 3■Tell students to read the questions first before reading the text so they know what information they are looking for in the text.Answers1They might be most effective for products that people need and if there is not much competition.2 Because people are used to seeing high standards of graphic design.3 They use humor, surprise and original ideas in modern advertisements.4 The government has worked hard at using public adverts to educate the public on fighting against AIDS, saving water, helping the poor, giving upsmoking, etc.Exercise 4■Students discuss about the questions in groups, expressing their opinions and talking about their experiences.■Ask a few students to summarize their group members’ opinions and experiences.Language Power: the Word Corner on page 71 practisesvocabulary.Language Study-ING FORMExercise 5■Students read the words first and underline them as they find the words in the text. Then, match them with the definitions.Answersquotation (g) advert (b) graphic design (a)diagram (e) persuasive (f) technique (c) original (d)Exercise 6■Read the sentences with the class and underline the -ing words.Answersa. All these- ing forms are used like nouns.b. a) 5―-as subject: not all advertising is about…b) 4―-after a verb: enjoy looking atc) 2 and 3―-after a preposition: this kind of advertising…; is spent on applying the latestd)1―-telling the use of a noun: Shanghai sewing machine…e) 5―-as a predictive: …is about selling commercial products... Exercise 7■Students work in pairs, discussing the function of -ing words, and match the description with the sentences. Refer them to Grammar Summary 6 on page 93.■Check answers with the class and provide more examples with the five descriptions.The answers are given in the answers to Exercise 6.Exercise 8■Students work individually on the sentences and tell them to look for changes between the pairs of sentences.■Students compare their answers in pairs. Then, check answers by having students read the sentences aloud. Drawstudents’ attention to the -ing words in the sentences in the text.Answers1 getting up2 watching3 worrying4 not apologising5 camping6 complaining7 Asking8 not doingExercise 9■Students work individually and compare their answers in pairs.■Check answers by having students read the sentences they haverewritten aloud.Answers1 Watching too much TV is bad for you.2 Collecting stamps is Mary’s hobby./ Mary’s hobby is collecting stamps.3 He suggested asking the boss for his opinion first.4 He rushed to the school without having breakfast.5 It’s no u se talking to her. She never listens.■Ask students to make more sentences with -ing form words. Exercise 10■Ask students to read the text first and then fill in the gaps. Ask themto compare answers in pairs before checking answers with the whole class.Answersbecoming ask help winning showbelieve creating isLanguage in UseExercise 11■Demonstrate to the class with more adjectives or expressions to describe an advertisement, trying to be more specific, e.g. “The cake look s so attractive and delicious that I would like to taste it at once.”■Students work in groups, choosing the advert and describing it.■Have some students present the advertisement they have chosen and describe it in class.11。