Steven Jobs三个故事

名人传记：乔布斯的创业故事与成功经验1. 引言•对于科技和商业界的许多人来说，史蒂夫·乔布斯(Steve Jobs)无疑是一个传奇的存在。

•本文将深入探讨乔布斯的创业故事和成功经验，以期给读者带来启示和灵感。

2. 早年生活与初创公司•描述乔布斯早年生活和教育经历，包括他在加州立大学的学习和与史蒂夫·沃兹尼亚克（Steve Wozniak）成立苹果电脑公司的背景。

•强调他们在Garage计算机俱乐部中进行自己创新工作的重要性。

3. 苹果电脑公司的崛起•探讨苹果电脑公司最初推出的产品——Apple I和Apple II，并解释这些产品为什么如此引人注目。

•提到乔布斯在市场营销方面的天赋，以及他对用户体验和设计细节的追求。

4. 职业生涯里程碑：麦金塔计算机和NeXT公司•讲述麦金塔计算机的诞生，以及它在个人电脑市场上引发的革命。

•探讨麦金塔计算机设计上的突破，并强调乔布斯对用户友好界面的重视。

5. 重返苹果与iMac时代•描述乔布斯离开苹果电脑公司后成立NeXT公司，并涉足动画工作站和教育市场。

•详细叙述乔布斯重新回到苹果后，推出iMac等创新产品并带领公司恢复声誉和市场份额。

6. iPod、iPhone和iPad：进一步革命科技行业•讲述乔布斯领导团队推出iPod、iPhone和iPad等革命性产品，并对这些产品在科技行业中造成的影响进行分析。

•强调乔布斯对于整合硬件、软件和内容的独特理念。

7. 成功经验总结与启示•概括乔布斯成功的关键因素，包括对创新和用户体验的执着追求、坚持不懈地找到卓越人才以及他对品牌及市场营销策略的独特见解。

•和读者分享从乔布斯身上学到的启示，包括勇于创新、不断学习和推动个人发展。

8. 结论•总结乔布斯的创业故事与成功经验，并强调他在科技行业及商业世界树立的里程碑式成就。

•鼓励读者以乔布斯为榜样，追求自己的梦想并在市场中实现卓越。

通过详细描述乔布斯的创业故事和成功经验，本文旨在向读者展示一个充满智慧和独特影响力的商业天才。

【演讲】Steve Jobs谈“死”前人生Steve Jobs：How to live before you die【演讲全文】I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I've ever gotten to a college graduation. Today I want to tell you three stories from my life. That's it. No big deal. Just three stories.The first story is about connecting the dots.I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking："We have an unexpected baby boy; do you want him?" They said："Of course." My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents' savings were being spent on my college tuition. After six months, I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example：Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn't have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.My second story is about love and loss.I was lucky — I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of usin a garage into a $2 billion company with over 4000 employees. We had just released our finest creation — the Macintosh — a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.I really didn't know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me — I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I returned to Apple, and the technology we developed at NeXT is at the heart of Apple's current renaissance. And Laurene and I have a wonderful family together.I'm pretty sure none of this would have happened if I hadn't been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. Ifyou haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don't settle.My third story is about death.When I was 17, I read a quote that went something like："If you live each day as if it was your last, someday you'll most certainly be right." It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself："If today were the last day of my life, would I want to do what I am about to do today?" And whenever the answer has been "No" for too many days in a row, I know I need to change something.Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.About a year ago I was diagnosed with cancer. I had a scan at 7：30 in the morning, and it clearly showed a tumor on my pancreas. I didn't even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor's code for prepare to die. It means to try to tell your kids everything you thought you'd have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I'm fine now.This was the closest I've been to facing death, and I hope its the closest I get for a few moredecades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept：No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma —which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960's, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along：it was idealistic, and overflowing with neat tools and great notions.Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words："Stay Hungry. Stay Foolish." It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.Stay Hungry. Stay Foolish.Thank you all very much翻译：史蒂夫乔布斯(Steve Jobs)在斯坦福大学2005年毕业典礼上的演讲我今天很荣幸能和你们一起参加毕业典礼，斯坦福大学是世界上最好的大学之一。

乔布斯在2005年斯坦福大学毕业典礼上的演讲：我生命中的三个故事You’ve got to find what you love,’ Jobs says★★★★★乔布斯说：你必须要找到你所钟爱的东西This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.我今天很荣幸能和你们一起参加毕业典礼，斯坦福大学是世界上最好的大学之一（欢呼）。

我从来没有从大学中毕业。

说实话,今天也许是在我的生命中离大学毕业最近的一天了（笑）。

今天我想向你们讲述我生活中的三个故事。

不是什么大不了的事情,也不是讲大道理，只是三个故事而已。

第一个故事是关于如何把生命中的点点滴滴串连起来。

我在里德学院（Reed College）读了六个月之后就退学了,但是在大约一年半以后——我真正作出退学决定之前,我还经常去学校旁听。

那么，我为什么要退学呢?（呼声）故事的从我出生前讲起。

我的生母是一个年轻的、未婚的在校研究生。

她决定让别人收养我, 非常希望收养我的是有大学学历的人。

所以，她已经安排好了一切，能使我一出生就被一名律师和他的妻子所收养。

但是她没有料到,当我出生之后,律师夫妇突然决定他们想要一个女孩。

所以我的生养父母（他们还在我亲生父母的观察名单上）突然在半夜接到了一个电话:“我们现在这儿有一个不小心生出来的男婴,你们想要他吗？”他们回答道:“当然！”但是我生母随后发现，我的养母从来没有上过大学,我的养父甚至从没有读过高中。

所以她拒绝在收养文件上签字。

没几个月,我的生母心软了，因为我的父母答应她一定要让我上大学。

在十七岁那年,我真的上了大学。

但是我很愚蠢的选择了一个几乎和你们斯坦福大学一样贵的学校, 我父母还处于蓝领阶层，他们几乎把所有积蓄都花在了我的学费上面。

乔布斯斯坦福大学演讲英文原文Stanford Report, June 14, 2005…You‟ve got to find what you love,‟ Jobs saysThis is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I‟ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That‟s it. No big deal. Just three stories.The first story is about connecting the dots.I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpecte d baby boy; do you want him?”They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents‟ savings were being spent on my college tuition. After six months, I couldn‟t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn‟t interest me, and begin dropping in on the ones that looked interesting.It wasn‟t all romantic. I didn‟t have a dorm room, so I slept on the floor in friends‟ rooms, I returned coke bottles for the 5?? deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn‟t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can‟t ca pture, and I found it fascinating.None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college.But it was very, very clear looking backwards ten years later.Again, you can‟t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.My second story is about love and loss.I was lucky – I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation – the Macintosh – a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.I really didn‟t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down – that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me – I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.I didn‟t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple‟s current renaissance. And Laurene and I have a wonderful family together.I‟m pretty sure none of this would have happened if I hadn‟t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life h its you in the head with a brick. Don‟t lose faith. I‟m convinced that the only thing that kept me going was that I loved what I did. You‟ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven‟t found it yet, keep looking. Don‟t settle. As with all matters of the heart, you‟ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don‟t settle.My third story is about death.When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you‟ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.Remembering that I‟ll be dead soon is the most important tool I‟ve ever encountered to help me make the big cho ices in life. Because almost everything – all external expectations, all pride, all fear of embarrassment or failure – these things just fallaway in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart. About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn‟t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor‟s code for prepare to die. It means to try to tell your kids everything you thought you‟d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I‟m fine now.This was the closest I‟ve been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:No one wants to die. Even people who want to go to heaven don‟t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life‟s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.You r time is limited, so don‟t waste it living someone else‟s life. Don‟t be trapped by dogma – which is living with the results of other people‟s thinking. Don‟t let the noise of other‟s opinions drown out your own inner voice. And most importan t, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960‟s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.Stay Hungry. Stay Foolish.Thank you all very much.。

这是苹果公司和Pixar动画工作室的CEO Steve Jobs于2005年6月12号在斯坦福大学的毕业典礼上面的演讲稿。

谢谢大家。

很荣幸能和你们，来自世界最好大学之一的毕业生们，一块儿参加毕业典礼。

老实说，我大学没有毕业，今天恐怕是我一生中离大学毕业最近的一次了。

今天，我想告诉大家来自我生活的三个故事。

不是长篇大论，只是三个故事而已。

第一个故事，如何串连生命中的点滴。

我在里得大学读了六个月就退学了，但是在十八个月之后--我真正退学之前，我还常去学校。

为何我要选择退学呢？这还得从我出生之前说起。

我的生母是一个年轻、未婚的大学毕业生，她决定让别人收养我。

她有一个很强烈的信仰，认为我应该被一个大学毕业生家庭收养。

于是，一对律师夫妇说好了要领养我，然而最后一秒钟，他们改变了主意，决定要个女孩儿。

然后我的排在收养人名单中的养父母在一个深夜接到电话，“很意外，我们多了一个男婴，你们要吗？”“当然要！”但是我的生母后来又发现我的养母没有大学毕业，养父连高中都没有毕业。

她拒绝在领养书上签字。

几个月后，我的养父母保证会让我上大学，她妥协了。

这是我生命的开端。

十七年后，我上大学了，但是我很无知地选了一所差不多和斯坦福一样贵的学校，几乎花掉我那蓝领阶层养父母一生的积蓄。

六个月后，我觉得不值得。

我看不出自己以后要做什么，也不晓得大学会怎样帮我指点迷津，而我却在花销父母一生的积蓄。

所以我决定退学，并且相信没有做错。

一开始非常吓人，但回忆起来，这却是我一生中作的最好的决定之一。

从我退学的那一刻起，我可以停止一切不感兴趣的必修课，开始旁听那些有意思得多的课。

事情并不那么美好。

我没有宿舍可住，睡在朋友房间的地上。

为了吃饭，我收集五分一个的旧可乐瓶，每个星期天晚上步行七英里到哈尔-克里什纳庙里改善一下一周的伙食。

我喜欢这种生活方式。

能够遵循自己的好奇和直觉前行后来被证明是多么的珍贵。

让我来给你们举个例子吧。

当时的里得大学提供可能是全国最好的书法指导。

Barrons的博客--贝乐斯一定要找到你热爱的这是苹果创始人史蒂夫·乔布斯（Steve Jobs）于2005年6月12日在斯坦福大学毕业典礼上的讲话。

几年前，当我第一次读到这篇文章时就被深深的震撼了。

我把整个文章翻译了一遍。

时至今日，这篇文章仍然激励着我，去追随自己内心的想法，去做自己真正热爱的事。

这篇文章里的名句“Stay Hungry. Stay Foolish.”很难翻译。

“Hungry、Foolish”仅从字面上理解是“饥饿、愚蠢”的意思。

但我把这句话译成“保持渴望。

固执愚见。

”这里的Hungry，我理解是年轻人对新事物的渴望与好奇，虽然穷困饥苦却渴求新知。

就像史蒂夫·乔布斯年轻时一样，条件艰苦甚至真饿肚子却到处去学自己真正感兴趣的东西。

这里的Foolish，我理解是指年轻人的年少轻狂，不精于世故，出生牛犊不怕虎的一股蛮劲，蠢劲。

在老于世故的人看来，这当然是愚蠢。

但正是这种不知天高地厚，不懂人情世故的固执愚见，才让年轻人能开创与前人不同的事业。

一定要找到你热爱的我很荣幸能在今天与你们一起参加一个世界上最优秀的大学的毕业典礼。

我从来没有从大学毕业。

说实话，今天是我最离大学毕业最近的一次。

今天，我想给你们讲我生活中的三个故事。

就是这样。

没什么大不了的。

只是三个故事。

第一个故事是关于把我生活中过去的点点滴滴联系起来。

在过了最初的六个月后，我便从Reed学院辍学了。

但是，在我真正离开那里前，我又呆了大约18个月。

我为什么辍学呢？这一切在我出生前就开始了。

我的亲生母亲是一个年轻的未婚大学生。

她决定把我送给别人收养。

她坚持认为，我应该被有大学学历的人收养。

所以，一切本来都已经安排好了，我将会被一个律师和他的妻子收养。

但是当我出生以后，律师夫妇在最后一分钟决定他们真正想要的是一个女孩。

所以，我的养父母，本来是在等候的名单上的。

他们在半夜接到了一个电话，“我们有一个意料之外的男婴。

Steve Jobs：我的第三个故事是关于死亡。

我的第三个故事是关于死亡。

在17岁的时候，我读过一句格言：“如果你把每一天都当成你生命里的最后一天，你将在某一天发现原来一切皆在掌握之中。

”这句话从我读到之日起，就对我产生了深远的影响。

在过去的33年里，我每天早晨都对着镜子问自己：“如果今天是我生命中的末日，我还愿意做我今天本来应该做的事情吗？”当一连好多天答案都否定的时候，我就知道作出改变的时候到了。

提醒自己行将入土是我在面临人生中的重大抉择时，最为重要的工具。

因为所有事情——外界的期望、所有的尊荣、对尴尬和失败的惧怕——在面对死亡的时候，都将烟消云散，只留下真正重要的东西。

在我所知道的各种方法中，提醒自己即将死去是避免掉入畏惧的最好办法。

人赤条条地来，赤条条地走，没有理由不听从自己内心的呼唤。

大约一年前，我被诊断出癌症。

在早晨7：30我做了一个检查，扫描结果清楚地显示我的胰脏出现了一个肿瘤。

我当时甚至不知道胰脏究竟是什么。

医生告诉我，几乎可以确定这是一种不治之症，顶多还能活3～6个月。

大夫建议我回家把诸事安排妥当，这是医生对临终病人的标准用语。

这意味着我得把我今后10年要对子女说的话用几个月的时间说完；这意味着我得把一切都安排妥当，尽可能减少我的家人在我身后的负担；这意味着向众人告别的时间到了。

我整天都想着诊断结果。

那天晚上做了一个切片检查，医生把一个内诊镜从我的喉管伸进去，穿过我的胃进入肠道，将探针伸进胰脏，从肿瘤上取出了几个细胞。

我打了镇静剂，但我的太太当时在场，她后来告诉我说，大夫们从显微镜下观察了细胞组织之后，都哭了起来，因为那是一种非常罕见的，可以通过手术治疗的胰脏癌。

我接受了手术，现在已经康复了。

这是我最接近死亡的一次，我希望在随后的几十年里，都不要有比这一次更接近死亡的经历。

在与死神擦肩而过之后，我能够肯定地告诉你们以下事实：没人想死，即使想去天堂的人，也希望能活着进去。

死亡是我们每个人的人生终点站，没人能够成为例外。