2018年商务谈判英文-实用word文档 (3页)

本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==商务英语谈判技巧分享想要在商务英语谈判中留下好印象，取得成功吗?下面是小编搜集整理的商务英语谈判技巧分享，欢迎阅读，供大家参考和借鉴!商务英语谈判技巧商务谈判前如果是初次见面，一般采用握手的礼节。

握手者双目注视对方，微笑，问候，致意，不要看第三者或显得心不在焉。

除了关系亲近的人可以长久地把手握在一起外，一般都是握一下即可。

上下级之间，上级伸手后，下级才能接握;主人与客人之间，主人宜主动伸手;男女之间，女方伸手后，男方才能伸手相握;当然，如果男方为长者，则遵照前面所说的方法。

不要使自己有紧盯或逼视对方的样子，才被认为有礼貌。

与人谈话时，不要用手指指人，不宜与对方离得太远或太近。

不要过于兴奋，过多的手势会被认为不得体。

对女士衣饰可予以赞扬，但不要问人家是花多少钱买来的等问题。

商务谈判前要牢记对方的姓名和职位。

为使交谈进行下去，可以开始纯属交际性的谈话，如天气等，这在很多国家都是可行的。

商务谈判前要把在座的每一个人都介绍到。

除了介绍名字之外，提供一些个人背景情况，有助于介绍双方进一步交谈。

西方人通常不像中国人和日本人那样在介绍时彼此递送名片，他们通常只有在商务活动中才使用名片商务英语谈判技巧商务英语谈判技巧。

在下面的对话中，Carol Jacobs 是一家合资公司总部的一名高级主管人员。

她出差到了这家公司的亚洲地区分公司(在北京合资)。

主管亚洲地区业务的副主席会见了她。

David: Good morning, Carol. It's great to see you again. Did you have a good trip over?早上好。

Carol，再次见到你真好。

你旅途还愉快吧?Carol: Yes, it was a good flight. I was a little tired yesterday, but I'm OK now.唔，还不错。

CATALOGUEThe General Overview on International Business NegotiationThe General Procedures of International Business NegotiationFive Links of International Business NegotiationCross-Cultural Problems in International Business NegotiationBasic Qualities for NegotiatorsSome Styles in International Business NegotiationTactical Expressions in Business NegotiationPreparation for ExportingPreparation for NegotiationBusiness Negotiation IBusiness Negotiation IIBusiness Negotiation IIIBusiness Negotiation IVAfter the NegotiationChapter Onee GTheneral Overview on International Business NegotiationAn Overall Framework of International Business NegotiationFeatures of International Business NegotiationBasic Rules of International Business NegotiationStock PhrasesSome Tips for Trade Delegation1.What is Negotiation?The word “negotiation” derives from the Latin Infinitive “negotiari”which means “to trade or do business”. This word itself is from another word, “negare”（拒绝）, meaning “ to deny” and a noun, otium(休闲), meaning “leisure”. Thus, the ancient Roman businessperson would “deny leisure” until the business has been settled. Negotiation is a common human activity as well as a process that people undertake everyday to manage their relationships such a buyer and a seller, a husband and wife, children and parents. As the stakes in some of these negotiations are not very high, people need not have to get preparations for the process and the outcome. But in international business negotiations, the stakes are usually high, people cannot ignore this fact, they have to get preplans in a more careful way. Both parties in this kind of negotiation should contact each other so that they can get a better deal rather than simply accepting or rejecting what the other is offering. The whole process of negotiation is based upon the premise that both parties are interdependent, that is, one side cannot get what he/she wants without taking the other into consideration. In the process of negotiation, there are no rules, tradition, rational methods or higher authorities available to resolve their conflict once it crops up. Negotiation is a voluntary process of giving and taking where both parties amend their offers and modify their expectations so as to come closer to each other and they can quit, at any time.2. Why do People Negotiate?Negotiation is at the heart of every transaction and, for the most part, it comes down to theinteraction between two sides with a common goal (profits) but divergent methods. These methods (the details of the contract) must be negotiated to the satisfaction of both parties. As we will see later that it can be a very trying process that is full of confrontation and concession. Whether it is trade or investment, one party will always arrive at the negotiation table in a position of greater power. That power ( the potential for the profits ) may derive from the extent of the demand or from the ability to supply. The purpose of negotiation is to redistribute that potential. Th ere is no such thing as “to take it or leave it” in international business. In fact, everything is negotiable. It all depends on the expertise of the negotiators.3. An Overall Framework of IBNInternational business negotiation (IBN) is a consultative process between governments, trade organizations, multinational enterprises, private business firms and buyers and sellers in relation to investment and import and export of products, machinery and equipments and technology. Negotiation is one of the important steps taken towards completing import and export trade agreements.To reach the desired results, the negotiators must seriously carry out the relative trade policies of their own countries. They should have good manners and speak fluent English. They should have a profound knowledge of professional technology and international markets. They should know the specifications, packing, features and advantages of the products and be able to use idiomatic and professional terms. In general, an overall framework of international business negotiation cover the following aspects: background factors, the atmosphere and the process.3.1 Background factors refer to objectives, environment, markets position, third parties and negotiators. They influence the process of negotiation and the atmosphere in a positive or negative way. Objectives mean what each side desires to achieve in the end. They are common, conflicting or complementary interests in both sides’ wanting a successful transaction to take place; their interests conflict as profit to one is cost to the other; and complementary interest brings them together. Common and complementary objectives leave direct and positive effects while conflicting objectives have negative ones on the negotiation process. Environment here is defined as the political, social and structural factors related to both parties. It often hinders the process in international negotiation. Political and social aspects can affect the process whereas market structure does the atmosphere. The market position of the parties involved plays a leading role in the negotiation process. The third parties such as governments, brokers, consultants and so on may influence the process with their own objectives. Negotiators affect the negotiating process by means of their own experience and negotiating skills.3.2 The atmosphere is of great importance to the whole process of the international business negotiation. The atmosphere and the process influence each other at each stage. Atmosphere refers to the perceived “milieu”(氛围) around the interaction, how each party regards the other’s behavior, and the properties of the process. It has to do with people’s perception of reality. To be more exact, in negotiation it is the perception of reality that is far more important than the reality itself. Some characteristics of the atmosphere are dominant at one stage; others at other stage. For example, cooperation is dominant at the pre-negotiation rather than conflict, as both sides look for mutual solutions. Different characteristics of atmosphere dominate from process to process. These characteristics are classified as conflict vs cooperation, power vs dependence and expectations. The existence of conflict and cooperation is a fundamental characteristic of the negotiation process. On one hand, both sides have some common interests in finding a solution to the problem that fits them both. On the other hand, a conflict of interest may arise, as cost to one can mean income to the other. The relation between power and dependence is closely related to the actual power relation, which is affected by the value of the relationship to the sides and their available alternatives. As for expectations, there are two types: long-term expectations with respect to thepossibilities and values of future business; short-term expectations regarding prospects for the present deal. Expectations develop and change in different stages of the process.3.3 The process of international business negotiation is made up of the three different stages. A stage is defined as a specific part of the process and covers all actions and communications by either side pertaining (relevant) to negotiations made during that part. Either side communicates with the other to exchange information within each stage. A specific stage comes to an end with where both sides decide to proceed on to the next stage or decide to abandon the communication if they see no point in further negotiations. The three different stages are: pre-negotiation, face-to face-negotiation and post-negotiation.3.3.1 The pre-negotiation stage starts from the first contact between the two sides whose interest in doing business with each other is shown. From this stage on, both sides begin to understand one another’s needs a nd evaluate the benefits of entering into the process of negotiation. This stage is more usually important than the formal negotiations in the international business relationship. Social and informal relationships between negotiators, trust and confidence in each other are of great help. Both sides now also start to form their strategy for face-to-face negotiation as well as try to foresee and take precautions against possible events.3.3.2 At Face-to-face stage, both sides know that they can work together for a solution to a joint problem in spite of that the fact that each side may view the situation in its own way. This indicates the importance of having face-to-face negotiation in an open-minded way and getting ready several alternatives. It is time for both sides to explore the differences in preferences and expectations so that they can come closer to each other. Generally, the negotiation process is controlled by the side that has arranged the agenda, for in the process, he can stress his own stren gths and the opponent’s weaknesses, thus putting the other side on the defensive. However, the agenda may reveal the preparing side’s position in advance and hence permit the other side to prepare its countermeasures. Some people prefer to start negotiations by discussing and agreeing on broad principles. Another way to ensure success at this stage is an initial discussion on items of common interest, which can help create an atmosphere of cooperation between both sides. As for the choice of strategy, it depends on3.3.3 All the terms and conditions at this(Post-Negotiation ) stage have been agreed upon with the contract being drawn up to be signed. What is worth noticing is that writing the contact and the wording in it is a negotiation process in itself, for meaning and values may be different between both sides. This stage may lead to a renewed face-to-face negotiation if there is negative feedback from background factors and atmosphere. Therefore, the terms and conditions agreed upon should be read to each other after concessions are exchanged and discussions be held by means of minutes of meetings, or something unpleasant and unexpected may arise later on in the course of the implementation of the contract unless both sides make sure that they have paid enough attention to every detail. It is necessary that both sides should make sure that they understand everything they have agreed on before they leave the negotiation table.4. Three Targets of International Business NegotiationFor a successful agreement, participants need to know negotiation principles and tactics. There are two principles in international business negotiations. First, at the beginning of the negotiation, the negotiators should know well their desired results and not be willfully manipulated by their counterparts. Only with a definite purpose will the negotiators grasp the key to the negotiation and realize their expected purpose. Second, negotiators need to put forward what they expect, take a firm stand and make clear their position.In international business negotiations, price is usually the key point because it directly concerns the economic benefits to both sides. Both sides seek a desired result.To get the expected result or achieve a certain purpose, the negotiators, should calculate carefully and decide three different targets: 1) the best target; 2) the intermediate target; 3) the acceptable target4.1 The best target is to achieve all desired results. You should know well whether your first quotation is high or low if it is generally accepted by your counterpart. Usually both sides have a few bargains before acceptance. In the beginning, make a high offer and negotiate for the best target. Generally speaking, persons who firmly maintain the desired objectives to the end can obtain the best deal.4.2 The intermediate target is fair for both sides, although slightly lower than the best target. Don’t begin negotiating at too low of a price. Your quotation is to be a little lower each time. Do it step by step. Each time you reduce the price, you should remain serious about the desired results. Under this situation, your counterpart may well accept your quotation as the best possible price. It is likely that you may reach an agreement at this price. Please keep in mind that taking a serious and firm attitude is the key to avoiding further price reductions and unnecessary expenses. This will result in increased profits. If you meet with negotiators who always bargain using harsh language, do not be angry. This indicates that they want to buy your products. You should be patient and friendly, using soft words and moderate speaking speed and tone, knowing well what not to say, what to say and when to say. When you feel in danger of going into a deadlocked negotiation, it is suggested to request a break or rest. Then readjust your plan and continue the negotiation.4.3 The acceptable target is the minimum level both sides can bear. It should not be exposed to your counterpart at the beginning of the negotiation. Your counterpart may not believe it and although the price is the lowest, he may reject your quotation. On the other hand, even if the agreement is reached at the minimum acceptable price, your counterpart may not have a satisfactory sense of having br ought your price down…In brief, the purpose of the negotiation is to arrive at an agreement to both sides’ advantage. The successful results of the negotiations depend on the determined objectives, perseverance and the language expressed by the negotiators. They should do their best to use soft words, speak euphemistically, use less flowery language, have a sense of humor and create a harmonious atmosphere.5. Basic Rules of International Business NegotiationInterdependenceConcealment and OpennessDifferent Negotiating SituationsBargaining Mix and CreativityProposal ExchangeWinner or Loser5.1 Interdependence“One palm cannot clap”. This is true of everyday life, and is also no exception to conducting a business negotiation, in which both sides are locked together on account of their goals. A seller cannot exist unless he has a buyer，which determines this relationship between them.5.2 Concealment and opennessIn many business negotiations, both parties may conceal their real intentions and goals to better their chances of best deal possible. As this is an open secret, smooth communication and good mutual understanding will to some degree become difficult, which does easily lead to misunderstanding. To achieve more satisfactory results, both parties will have to decide how open and honest they should be about personal preferences and needs, and to what extent they should trust the other side.5.3 Different Negotiating SituationsBoth parties must change as required of them by situations. If either of them fails to find out which type of negotiation is necessary in a particular situation, the odds (chances) are he will fail.5.4 Bargaining Mix and CreativityHow to make both “sides” meet in negotiations without causing much loss to eith er, which may bring both out of the win-lose mix and help accomplish their objective, requires creativity. And the discovery of this is based on the environment where negotiators feel cooperative and dedicated to seeking the best solution possible instead of meeting but one side’s needs.5.5 Proposal ExchangeThe heart of negotiation is the exchange of offers and proposals. There is an unstated assumption in negotiation that both sides will show their exchange of offers to the process of finding a so lution by making concessions to the other side’s offer. And through the process of offer and counter-offer a point is reached on which both sides will agree. To be successful, a negotiator needs to be able to understand the events that are taking place during the exchange ofoffers, to know how to use them to advantage, to keep the other side from using them to the negotiator’s disadvantage.5.6 Winner or LoserIn the process of business negotiation, if both parties try to reach an agreement that maximizes their outcome, it may lead either party to be concerned about only with his ends and ignore the needs of other side. Such a situation will most probably create problems.Generally speaking, in a common negotiation the parties involved are either winner or loser, but in a formal international negotiation such a phenomenon will not probably occur just because of the engagement of experts.Chapter TwoThe General Procedures of International Business NegotiationPreparing StageAgreement Concluding and Executing StageContacting and Materially Negotiable Stage1. Preparing StageSince there are typical time constraints of international negotiations, good preparations must be made before negotiation begins. Good negotiation preparations mainly cover two aspects: 1) gathering information and planning strategies and tactics; 2) manipulation of the negotiation situation. The best negotiators on both sides manage such details with great care. To get the most out of business negotiations it is important to have every causal factor working in your favor. The following checklist is the general works prepared for negotiation:l Assessment of the situation and the peoplel Agendal Concession strategiesl Facts to confirm during the negotiationl Manipulation of the negotiation situation1.1 Assessment of the Situation and the PeopleIt is common to learn as much as possible about a potential client or partner before negotiations begin. All kinds of information might be pertinent depending on the nature of the contemplated deal.Given the crucial nature of business negotiations, knowledge of a particular executive’s background, hobbies, and family status can be a great advantage. It should be clearly understood that knowing who you will be bargaining with is far more important than most people would assume.The last step is estimate the probable goal and preferences of your counterpart by using the analysis of the their various data. For example, the Japanese tend to focus on business relations, and long-term, gradual growth are Japanese modes of business reasoning. The Japanese side will most likely be looking for stable growth over at least a ten-year period. Meanwhile, American companies and executives, looking at the same information, would be focusing on length of payback and profit in the first three years.1.2 AgendaIn general, most business negotiators come to the negotiation table with an agenda for the meeting in mind. It is important to do two things with that agenda. First, write out the agenda for all members of your negotiating team. Second, don’t try to settle each issue at a time. In any bargaining situation, it is better to get all the issues and interests out on the table before trying to settle any one of them. This will be particularly true when the other side brings a carefully considered agenda. A safe strategy for you is to check beforehand with your counterpart about the agenda. However, tactics on agenda should be used with caution as it will result in great discomfort for your counterpart.1.3 Concession StrategiesConcession strategies should be decided upon and written down before negotiations begin. Such a process—discussion and recording—goes a long way toward ensuring that negotiators stick to the strategies. In the midst of a long negotiation there is a tendency to make concessions. When making concessions, you need to have specific reasons for the size of each concession you make. When bargaining with Japanese, you will notice very quickly that they never make a concession without first taking a break. Issues and agreements are reconsidered away from the social pressure of the negotiation table. This is good practice for you to learn.1.4 Facts to confirm during the negotiationNo matter how careful the analysis and how complete the information available, all critical information and assumption should be reconfirmed at the negotiation table. As part of the preparations a list of such facts should be discussed among the members of the negotiation team, and specific questions should be written down.1.5 Manipulation of the Negotiation SituationAnother aspect of negotiation preliminaries is manipulation of the negotiation situation to your company’s advantage. Particularly in a tough negotiation, everything should be working in your favor. If situational factors are working against you, it will be important to manipulate them before the negotiation begins. Also, management of situational factors may be important once the discussions have commenced. There are several situational factors that we consider particularly important: location, number of participants, communication channels, time limit1.5.1 LocationThe location of the negotiation is perhaps the most important situational factor for several reasons, both practical and psychological. Having the “home court” is an advantage because the home team has all its information resources readily available。

本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==商务英语谈判常用的口语一口流利的英语在广交会上的尤其重要.下面由小编为大家精心收集的商务英语谈判常用的口语，希望可以帮到大家!1. They need to resume contract negotiations today.他们今天必须重新进行合约谈判。

还能这样说：They should renew the contract talks today.They should start the negotiation afresh today.应用解析：void contract 无效契约2. They will begin another round of negotiations tomorrow.他们明天将开始另一轮的谈判。

还能这样说：Another negotiation will start tomorrow.They will have a new round of talks tomorrow.应用解析：round off 除去……的角，使……变圆;使……完美;完结(文章)3. Listening is very important in international business negotiations.倾听是国际商务谈判的一项重要活动。

还能这样说：Listening plays an important part in the international business negotiations.Listening takes an important event during the international business negotiations.谚语：When the weasel and the cat make a marriage, it is a very ill presage.黄鼠狼和猫结亲，不是好事情。

商务谈判英语【价格包装支付方式保险】A:为出口公司B:为国外进口公司场景一：价格谈判A和B开门走进办公室……A: please take your seat,---B:Thank you.A:After anttending our new product launch meeting,you must have a detail idea about our products,---.Now please let me know what kinds of flowers you are interested.(A递给B 一个产品目录册，B迅速地翻阅并作出标记)B:Yes,your flowers are pretty beautiful and leave me a deep impression.(A接过B递回的册子，翻阅)B:And I’d like to get the ball rolling by talking about the price.what prices will you offer for these I’ve marked?A:---,before we quote price please tell me how many flowers you are going to buy.B:for No.10 we’d like to phurchase 1500 units,No.20,1000 units and 1000 units for No.30.A:The usual price for No10 is 25 USD,for No20,35,and No30,50USD.they are all on the trade term of CIF Sydney.B:I think it’s unacceptable for us,you know the market has shrinked a lot during the economic ressesion period.A:we understand it,but you know these flowers are good for value.And they are newly cultivated after we tried a lot for genetic transplant.I believe you know the cost we spent.B:yes, I know that,---,it’s because of that ,I hope we can cooperate to open the market.If the price is reasonable, the large volume sales will be easy to reach,and that can remedy your large cost,right?A: (考虑片刻)Considering it’s the first time we do business and long-term cooperation in future, we can cut 1 USD for the price which we usual don’t do .B:1 USD? It makes no difference.we need more.and to be frank,we want the price to be 20,25 and 40 USD for each kind.A:No,no,no,I think you are kidding….---,that’s a big cut ,and it will make us have no returns.B:(表情严肃，犹豫片刻)Then how about 22,30 and 45 USD.A:That’s still leave us a little of margin,but increase 500 hundreds units for each kind,we can make it.B:That’s hard for us,you know it is a large size,and we can’t keep them for a long time.A:The season of large demand for flowers is coming,we guarantee the delivery within 1 month, that can be helpful for your quick sale.B:The delivery should be with in 1 month, otherwise I cannot place the order. Now let’s reach some middle ground,you allow a 20% discount,I increase the order quantity by 500 hundreds units at that new price.A:20% discount? The policy regulates the maxium discount is within 15% in our company. And if you want to get the discount,the units you ordered have to overpass 2000 for each item.B:2000 units?we can’t take that many.Though you can’t offer us 15% discount,10% is ok.I hope you can accept it.---A:---,we can grant 8% at most,tha t’s the best we can do.And I ensure we have allow the prelivige for you.(A’s cellphone rings)A:Sorry,---,please allow me to spare a few minutes for answering the phone.B:please help yourself.(A走出办公室，B掏出手机打电话)B:hello,is that ---,this is --- calling from---C:Hi,---,this is ---,How is the business going?B:It’s tough.we are discussing price.Have you seen the brochures I sent.For No10,20 and 30,they offer us unit price of 20,25 and 40 USD on trade term of CIF Sydney with quantity of 2000,1500 and 1500 for each kind,and they also allow a 8% discount,but I want to win more.What’s your idea?C:I have checked that.they have a good reputation and quanlity products,and the price condition is also co mpetetive,if you can’t go further,accept thatl.B:Ok,I get it.byeA接完电话回来A:Sorry,I’ve be delayed. It’s an important call from my gerenal mangage. Let’s continue.(拿着册子看了下)I ensure we have offered you our best price. And I really hope we can begin our business relationship from this transaction.B:You are a good negotiator,and I accept that.A:Great,that’s a deal.After a long negotiation,you must be tired.Now let’s go to have a rest and drink some coffee.场景二：包装、支付方式、保险等条款A:---,we have decided the price, now let’s get down to some detail requirements of the product s you order.First, we’d like to know how you would like the flowers are packed.B:For No.10 ,each bunch of flower should be packed in a clear transparent plastic bag ,each bag to a paper box, 100 boxes to a carton.we require the plastic bags should be in 7 different colors,and the quality of each bag should be grade AAA with degree of transparency of 100%.A:Grade AAA is large spend for us,we can’t meet your standard.The most we can do is to use gradeA.If you insist,we have to take 15 cents extra charge for each bag.B:If you can guarantee the quality and make sure each bunch of flower to reach customers without defections,I can agree that.A:Please don’t worry,---,we can guarantee.B:For No20 and No30,each pot of flower to a wooden box,each box should be moisture-conditioned.6 articles of No.20 and 6 aritcles of No30 to a wooden case.A:It will be a waste of wood,if you use box and case at the same time.we can use wood blocks to separate the flowerpots.B:No,I can’t agree.If having no case packing, th e flowers are inconvenient to convey and easy to be broken.So please do as I say.A:Ok.And what’s the requirement for shiping marks?B:We need cartons and wooden boxes painting our company name for short,loading port andnumber.And of course,some indication marks,such as fragile,keeping upright should be put on.A:Anything more?B:I think no more. That’s all.A:I get it. For package,it’s setttled. Then let’s discuss something about payment. As you know for the first time we deal with business we usually accept letter of credit.B:Letter of credit is very complex and inconvenient, I hope you can change it to remittance. That will be more flexible.A:No, we can’t accept that. Though you are right, remittance is flexible, for us,it has more risk. It’s the policy in our company that we have to accept L/C when we are in business for the first time.B:But I’m afraid that if there’s many times of remedy for L/C,it will waste a lot of time, and we can’t get the flowers on the best occasion to sell. Then how about D/P?A:Sorry,---. We have to obey the regulation.B:But who will take the loss when you delay our time to sell the flowers?A:Perhaps. Then I have to go against the policy. 70% of the sales money should be paid by L/C, the balance by D/P. We can’t go further.B:Ok. What bank will be suitable for your negotiation?A:Bank of China quanzhou branch.B:Sorry, we have no business with bank of China,we usually choose HSBC for negotiation bank in China.A:That will be inconvenient for us. To draw the money, we have to go to xiamen.B:We will allow HSBC to transit its transaction to BOC. Is that ok?A:Alright.切换场景A给B端一杯咖啡…..B: You have mentioned your price is based on CIF Sydney, but now we find that Sydney port not suitable for us to take the delivery. We’d like to change it to Melpomene[mel’pɔmini:].A:I’m afraid that there’s no direct voyage to Melpomene. If so, we have to deliver the flowers in transshipment.B:Transshipment is not allowed,neither is partial shipment. Perhaps you arrange it by charter.A:No,---,it’s a big cost. We can’t do that. If you can undertake part of the charter fees, we can manage that.B:Is Perth ok?A:Perth is a good choice. Do you have any other requirement?B:We also need the insurance to be effected for 130% of the invoice value covering all risks as per ICC.A:130% and all risks? That will increase our spend. We usually commence 110% of invoice value.B:No, we need that. It’s usual our practice and none of trade companies have ever refused it.A:Let’s pu t the markup to 15%, reaching a middle ground, alright?B:At least 20%.A:Ok, 20%. And talk about document instructions?B:Full set of documents of ocean bill of lading in 3 orinigals and 5 copies, insurance policy, certificate original, and certificate of inspection, all certificate should mark credit number.A:Get it. Any more?B:It seems all are included.A:Let me check. Price, package, payment, insurance, documents. Yes ,all are well negotiated. Please have a look.---B: (仔细看了下)All have been in the list.A:(起身，伸出手，同---握手)Thank you,---. I hope this is a very excellent begin of our business.Claims and ComplaintsA customer discusses an error in his order with the manufacturer.Buyer : We got news this morning,Seller : What happened?Buyer : The models that arrived yesterday were the wrong one. That model is incompatible with our computer system.Seller ：I'm sorry to hear that. I'll look into it and try to get it corrected for you as quickly as possible. Do you have the invoice number?Buyer：I have a fax of the invoice right here.Seller ：Yes, there certainly seems to be a mistake. For some reason we shipped the wrong model. Would you mind waiting a few minutes while I check with our shipping department?Buyer ：Not at all. I'm anxious to get this straightened out.Later...Seller：Well, I've discovered the source of the error. It seems your customer account number was incorrectly entered into our computer at the warehouse. This resulted in the wrong shipment.Buyer：That's an understandable, but regrettable mistake.Seller ：We agree to compensate for the loss. And since it's our error, we'll pay the freight charges.Buyer ：That's good of you. My home office will be glad to hear it.Seller ：I'm very sorry for this unfortunate affair; we will be more careful next time, and our company will pick up those charges too.Buyer : Thank you so much.Seller : That's all right. We hope to provide you with good service for many years to come.Don"t you think it"s troublesome to transship the goods at Sydney?Do you wish to transship the goods to Macao at Hong Kong?We have been able to transship S.E. Asian-bound cargoes from rail to ship at Hongkong without mishap.Sometimes, we have to make a transshipment because there is no suitable loading or pr in theproducing country.So far as I know, there are risks of pilferage or damage to the goods during transhipment in Hongkong.In case of transhipment, we have to pay extra transportation charges.All transport transshipment charges will be included in the C.I.F. price.Partial shipment is allowed.I heard that partial shipment wasn"t permitted.Transhipment is (not) allowed.We must have the goods here in September for reshipment.您不认为在悉尼转船太麻烦了吗？您是不是想把货物由香港转至澳门。

英语商务谈判English Business NegotiationIn the world of business, English business negotiation plays a crucial role. It's like a battlefield where words and strategies are the weapons.When entering into a negotiation, preparation is key. You need to thoroughly research the other party, including their business background, market position, and their possible goals and interests in this negotiation. For example, if you're negotiating with a company that specializes in electronics, you should know about their latest products, their sales volume in different regions, and any challenges they might be facing in the market. This knowledge will help you anticipate their moves and come up with better counterarguments.During the negotiation, clear communication is essential. Use simple and straightforward English to express your ideas and demands. Avoid using overly complicated jargon or ambiguous phrases that might cause confusion. For instance, instead of saying "We aim to optimize the synergy of our collaborative endeavors," it's better to say "We want to make our cooperation work better together." Make sure your tone is polite but firm. You can start by greeting the other side warmly, like "Good morning/afternoon, it's a pleasure to meet you all." Then, clearly state your opening position. For example, "We believe that based on the market value and the quality of our products, a price of $X for each unit would be a reasonable starting point."Listening carefully is also vital in a negotiation. Give the other party enough time to speak and really understand what they're saying. Maybe they have some concerns or special requirements that you weren't aware of. For example, they might mention that they need a shorter delivery time due to their own production schedule. By listening attentively, you can address these issues promptly and find solutions that satisfy both sides.When it comes to making concessions, it should be a calculated move. Don't give in too easily, but also don't be too stubborn. You need to weigh the importance of different factors. For example, if the other party is asking for a lower price, you could consider offering a slightly reduced price in exchange for a larger order volume or a longer-term contract. This way, both sides can feel that they've gained something from the negotiation.Finally, at the end of the negotiation, it's important to summarize the key points and agreements clearly. You can say something like "To sum up, we'veagreed on a price of $X per unit, a delivery time of Y days, and a contract term of Z months. We look forward to a successful cooperation." And make sure to follow up promptly on any actions or commitments that were made during the negotiation.《英语商务谈判》中文翻译在商业世界里，英语商务谈判起着至关重要的作用。

商务谈判常用语在双方谈判的过程中，一定要注意倾听对方的发言，如果对对方的观点表示了解，可以说：I see what you mean。

（我明白您的意思。

）如果表示赞成，可以说：That's a good idea。

(是个好主意。

）或者说：I agree with you。

（我赞成.）如果是有条件地接受,可以用on the condition that这个句型,例如：We accept your proposal，on the condition that you order 20，000 units. （如果您订2万台，我们会接受您的建议. ）在与外商，尤其是欧美国家的商人谈判时，如果有不同意见，最好坦白地提出来而不要拐弯抹角，比如，表示无法赞同对方的意见时，可以说：I don’t think that’s a good idea. （我不认为那是个好主意.）或者Frankly, we can't agree with your proposal. (坦白地讲，我无法同意您的提案.）如果是拒绝,可以说：We're not prepared to accept your proposal at this time。

(我们这一次不准备接受你们的建议。

）有时,还要讲明拒绝的理由，如To be quite honest，we don't believe this product will sell very well in China. （说老实话，我们不相信这种产品在中国会卖得好。

）谈判期间，由於言语沟通问题，出现误解也是在所难免的：可能是对方误解了你，也可能是你误解了对方。

在这两种情况出现後，你可以说: No，I'’m afraid you misunderstood me。

What I was trying to say was…… (不，恐怕你误解了.我想说的是……) 或者说：Oh, I’m sorry, I misunderstood you。

商务谈判技巧英文版(共3篇)商务谈判技巧英文版(共3篇)篇一：商务谈判强大英语技巧商务谈判中的英语技巧与外商进行商务谈判时大多用英语进行，所以这个时候我们要注意避免跨国文化交流产生的歧义，交谈时尽量用简单、清楚、明确的英语，不说易引起对方反感的话语，如下列这些词语中就带有不信任色彩，可能会客户不愿积极与我们合作。

“to tell you the truth”，“I’ll be honest ith you…”，“I ill do my best．”“it’s none of my business but…”。

为了避免误会，我们可用释义法确保沟通顺利进行。

如，“e ould accept price if you could modify your specifications．”我们还可以说：“If I understand you correctly, hat you are really saying is that you agree to accept our price if e improve our product as you request．” 最后，为确保沟通顺利的另一个方法是在谈判结束前作一个小结，把到现在为止达成的协议重述一遍并要求对方予以认可。

另外在商务谈判还应注意下列问题：I “会听” 要尽量鼓励对方多说，向对方说：“yes”，“please go on”，并提问题请对方回答，使对方多谈他们的情况。

II 巧提问题用开放式的问题来了解进口商的需求，使进口商自由畅谈。

“can you tell me more about your campany?”“hat do you think of our proposal?” 对外商的回答，把重点和关键问题记下来以备后用。

进口商常常会问：“can not you do better than that?” 对此不要让步，而应反问：“hat is meant by better?”或“better than hat?”使进口商说明他们究竟在哪些方面不满意。

本文部分内容来自网络整理，本司不为其真实性负责，如有异议或侵权请及时联系，本司将立即删除！== 本文为word格式，下载后可方便编辑和修改！ ==国际商务谈判英文案例A:为出口公司B:为国外进口公司场景一：价格谈判A和B开门走进办公室……A: please take your seat,--- B:Thank you.A:After anttending our new product launch meeting,you must have a detail idea about our products,---.Now please let me know what kinds of flowers you are interested.(A递给B 一个产品目录册，B迅速地翻阅并作出标记)B:Yes,your flowers are pretty beautiful and leave me a deep impression.(A接过B递回的册子，翻阅)B:And I’d like to get the ball rolling by talking about the price.what prices will you offer for these I’ve marked?A:---,before we quote price please tell me how many flowers you are going to buy.B:for No.10 we’d like to phurchase 1500 units,No.20,1000 units and 1000 units for No.30.商务谈判案例A:The usual price for No10 is 25 USD,for No20,35,and No30,50USD.they are all on the trade term of CIF Sydney.B:I think it’s unacceptable for us,you know the market has shrinked a lot during the economic ressesion period. A:we understand it,but you know these flowers are good for value.And they are newly cultivated after we tried a lot for genetic transplant.I believe you know the cost we spent.B:yes, I know that,---,it’s because of that ,I hope we can cooperate to open the market.If the price is reasonable, the large volume sales will be easy to reach,and that can remedy your large cost,right?A: (考虑片刻)Considering it’s the first time we do business and long-term cooperation in future, we can cut 1 USD for the price which we usual don’t do .B:1 USD? It makes no difference.we need more.and to be frank,we want the price to be 20,25 and 40 USD for each kind.A:No,no,no,I think you are kidding….---,that’s a big cut ,andit will make us have no returns.B:(表情严肃，犹豫片刻)Then how about 22,30 and 45 USD.A:That’s still leave us a little of margin,but increase 500 hundreds units for each kind,we can make it.B:That’s hard for us,you know it is a large size,and we can’t keep them for a long time.A:The season of large demand for flowers is coming,we guarantee the delivery within 1 month, that can be helpful for your quick sale.B:The delivery should be within 1 month, otherwise I cannot place the order. Now let’s reach some middle ground,you allow a 20% discount,I increase the order quantity by 500 hundreds units at that new price.A:20% discount? The policy regulates the maxium discount iswithin 15% in our company. And if you want to get the discount,the units you ordered have to overpass 201X for each item.B:201X units?we can’t take that many.Though you can’t offer us 15% discount,10% is ok.I hope you can accept it.---A:---,we can grant 8% at most,that’s the best we can do.And I ensure we have allow the prelivige for you. (A’s cellphone rings)A:Sorry,---,please allow me to spare a few minutes for answering the phone. B:please help yourself.(A走出办公室，B掏出手机打电话)B:hello,is that ---,this is --- calling from---C:Hi,---,this is ---,How is the business going?B:It’s tough.we are discussing price.Have you seen the brochures I sent.For No10,20 and 30,they offer us unit price of 20,25 and 40 USD on trade term of CIF Sydney with quantity of 201X,1500 and 1500 for each kind,and they also allow a 8% discount,but I want to win more.What’s your idea?C:I have checked that.they have a good reputation and quanlity products,and the price condition is also competetive,if you can’t go further,accept thatl. B:Ok,I get it.byeA接完电话回来A:Sorry,I’ve be delayed. It’s an important call from my gerenal mangage. Let’s continue.(拿着册子看了下)I ensure we have offered you our best price. And I really hope we can begin our business relationship from this transaction.B:You are a good negotiator,and I accept that.A:Great,that’s a deal.Aft er a long negotiation,you must be tired.Now let’s go to have a rest and drink some coffee.场景二：包装、支付方式、保险等条款A:---,we have decided the price, now let’s get down to some detail requirements of the products you order. First, we’d like to know how you would like the flowers are packed.B: For No.10 ,each bunch of flower should be packed in a clear transparent plastic bag(透明塑料袋) ,each bag to a paper box, 100 boxes to a carton(纸板箱).we require the plastic bags should be in 7 different colors, and the quality of each bag should be grade AAA with degree of transparency(透明度) of 100%.A: Grade AAA is large spend for us, we can’t meet your standard. The most we can do is to use gradeA. If you insist, we have to take 15 cents extra charge foreach bag.B: If you can guarantee the quality and make sure each bunch of flower to reach customers without defections(缺点), I can agree that.A: Please don’t worry,---,we can guarantee.B: For No20 and No30, each pot of flower to a wooden box,each box should be moisture-conditioned.6 articles of No.20 and 6 aritcles of No30 to a wooden case.A:It will be a waste of wood,if you use box and case at the same time.we can use wood blocks to separate the flowerpots.B:No,I can’t agree.If having no case packing, the flowers are inconvenient to convey and easy to be broken.So please do as I say.A:Ok.And what’s the requirement for shiping marks?B:We need cartons and wooden boxes painting our company name for short,loading port and number.And of course,some indicationmarks,such as fragile,keeping upright should be put on. A:Anything more?B:I think no more. That’s all.A:I get it. For package,it’s setttled. Then let’s discuss something about payment. As you know for the first time we deal with business we usually accept letter of credit.B:Letter of credit is very complex and inconvenient, I hope you can change it to remittance. That will be more flexible.A:No, we can’t accept that. Though you are right, remittance is flexible, for us,it has more risk. I t’s the policy in our companythat we have to accept L/C when we are in business for the first time.B:But I’m afraid that if there’s many times of remedy forL/C,it will waste alot of time, and we can’t get the flowers on the best occasionto sell. Then how about D/P?A:Sorry,---. We have to obey the regulation.B:But who will take the loss when you delay our time to sell the flowers?A:Perhaps. Then I have to go against the policy. 70% of the sales money should be paid by L/C, the balance by D/P. We can’t go further.B:Ok. What bank will be suitable for your negotiation?A:Bank of China quanzhou branch.B:Sorry, we have no business with bank of China,we usually choose HSBC for negotiation bank in China.A:That will be inconvenient for us. To draw the money, we have to go to xiamen.B:We will allow HSBC to transit its transaction to BOC. Is that ok? A:Alright.切换场景 A给B端一杯咖啡…..our spend. We usually commence 110% of invoice value.B:No, we need that. It’s usual our practice and none of trade companies have ever refused it.A:Let’s put the markup to 15%, reaching a middle ground, alright? B:At least 20%.A:Ok, 20%. And talk about document instructions?B:Full set of documents of ocean bill of lading in 3 orinigalsand 5 copies, insurance policy, certificate original, and certificate of inspection, all certificate should mark credit number. A:Get it. Any more?B:It seems all are included.A:Let me check. Price, package, payment, insurance, documents.Yes ,all are well negotiated. Please have a look.---B: (仔细看了下)All have been in the list. A:(起身，伸出手，同---握手)Thank you,---. I hope this is a very excellent begin of our business.B: You have mentioned your price is based on CIF Sydney, but now we find that Sydney port not suitable for us to take the delivery. We’d like to change it to Melpomene[mel’pɔmini:].A:I’m afraid that there’s no direct voyage to Melpomene. If so, we have to deliver the flowers in transshipment. B:Transshipment is not allowed,neither is partial shipment. Perhaps you arrange it by charter.A:No,---,it’s a big cost. We can’t do that. If you canundertake part of the charter fees, we can manage that. B:Is Perth ok?A:Perth is a good choice. Do you have any other requirement?B:We also need the insurance to be effected for 130% of theinvoice value covering all risks as per ICC.A:130% and all risks? That will increase以下文字仅用于测试排版效果, 请使用时删除！冬是清寒的。

Backgrounds:The buyer, Mr. Smith, who is from Britain, comes to China to purchase the porcelain cups with Chinese style. By the time, he have had a negotiation with seller Mr. Li, and then they have achieved a agreement on price, quantity, terms of payment and delivery date. Now, they begin to talk about packing.Because the porcelain is a breakable item, have a higher request in the packing and the transportation aspect. And Mr. Smith is particularly concerned about the packing and pilferage of the goods.Main factors to considerate:1)Attractive packing with Chinese style2)Anti-collision inner packing3)Waterproof outer packing4)The fragility of porcelain cups5)Avoid pressing6)The way of transportation7)AssuranceTherefore, Mr. Smith is going to negotiate with seller in following three aspects.A.Packing1. Keep the goods dry.2. For outer packing, use wooden cases to avoid extrusion.3. Please keep the cartons to no more than 10kg in weight and tie the cartons together in groups of four.4. All cases have polythene plastic film.5. The packing should be strong and waterproof enough to withstand long sea voyage.6. The inner packing of the products should be exquisite and highlight Chinese characteristics.7. The goods are to be packed in shockproof corrugated cartons.8. Internal packaging to be elegant, not too much color.9. The packing of the goods should be able to attract people's eyes.10. Packaging should be unique, not with ribbons.B.Shipment1.Goods must be shipped by sea2.Select the nearest route3.LCL charges tons to be accurate4.Do not designate a specific shipping company for LCL5.The charge ton of LCL must be accurate6.Warehousing charges, LCL charges, customs charges, sea freight, customs clearance fees at the port of destination, delivery fees, customs duties at the port of destination, and possible inspection fees should all be included in the budgeted cost.7.Pay attention to the relevant terms of carriage (know the mode of carriage and the mode of payment)C.Insurance1.Please explain what insurance your company will insure.2.Please tell us what types of insurance are in your company's insurance terms.3.Please tell us the detailed coverage of different insurances.4.For this special cargo, we would like you to insure against WPA、TPND、packaging damage、theft and uninsured goods.5.We hope that your company chooses a box suitable for shipping, so that the insurance company will not shirk its responsibility and refuse to compensate for the loss on the ground that the packaging of the goods is not suitable for shipping.6.We hope you can insure our goods, and we will bear the additional insurance premiums.summaryWith regard to packing, shipment and insurance, we have explained clearly the specific requirements. If you have any objection, please state and hope that you will carry it out as required.。

商务谈判常用语在双方谈判的过程中, 一定要注意倾听对方的发言, 如果对对方的观点表示了解, 可以说..se.wha.yo.mean.（我明白您的意思。

.如果表示赞成, 可以说.That'..goo.idea.（是个好主意。

.或者说..agre.wit.you.（我赞成。

）如果是有条件地接受, 可以用o.th.conditio.that这个句型, 例如.W.accep.you.proposal.o.th.conditio.tha.yo.orde.20,00.units.（如果您订2万台, 我们会接受您的建议.）在与外商, 尤其是欧美国家的商人谈判时, 如果有不同意见, 最好坦白地提出来而不要拐弯抹角, 比如, 表示无法赞同对方的意见时, 可以说..don'.thin.that'..goo.idea.（我不认为那是个好主意。

.或.Frankly.w.can'.agre.wit.you.proposal.（坦白地讲, 我无法同意您的提案。

）如果是拒绝, 可以说.We'r.no.prepare.t.accep.you.proposa.a.thi.time.（我们这一次不准备接受你们的建议。

）有时, 还要讲明拒绝的理由, .T.b.quit.honest.w.don'.believ.thi.produc.wil.sel.ver.wel.i.Chin a.（说老实话, 我们不相信这种产品在中国会卖得好。

）谈判期间，由於言语沟通问题，出现误解也是在所难免的: 可能是对方误解了你，也可能是你误解了对方。

在这两种情况出现後，你可以说.No.I''.afrai.yo.misunderstoo.me.Wha..wa.tryin.t.sa.was….（不，恐怕你误解了。

我想说的是…….或者说.Oh.I'.sorry..misunderstoo.you.The..g.alon.wit.you.（哦，对不起，我误解你了。