电影营销策略外文文献翻译最新译文

营销策略外语怎么写In today's highly competitive business landscape, an effective marketing strategy is crucial for the success and growth of any organization. When it comes to marketing strategies, communicating effectively in foreign languages can open up new opportunities and enable businesses to reach a wider audience. Here are some key points to consider when formulating a marketing strategy that involves foreign languages:1. Market Research: Before venturing into a new market or targeting a particular foreign language-speaking audience, conduct thorough market research. This includes understanding the cultural nuances, consumer behavior, and market trends specific to that language or region. A comprehensive analysis will help tailor the marketing strategy accordingly.2. Localization: Simply translating marketing materials from one language to another may not be enough. Localization involves adapting the content, design, and messaging to suit the cultural preferences and sensitivities of the target audience. This could mean using region-specific references, idioms, or even redesigning the marketing collateral to align with local tastes.3. Multilingual Website: A website is often the first point of contact for potential customers. Offering a multilingual website not only enables better user experience but also showcases the company's commitment to serving diverse customers. It is essential to ensure that the website is professionally translated and localized, with proper SEO implementation to rank well on search engines in various languages.4. Social Media Marketing: Utilize social media platforms popular in the target market to engage with the local audience. Create content in different languages, post regularly, and interact with followers to build a strong online presence. It may be beneficial to collaborate with influencers or experts who can promote the brand to a specific language-speaking community.5. Paid Advertising: Invest in paid advertisements on search engines and social media platforms to enhance brand visibility. Analyze demographic data and target the relevant language-speaking audience through keyword selection, language targeting, and ad placements. Regularly monitor and optimize campaigns to maximize ROI.6. Influencer Marketing: Collaborate with influential figures or local celebrities who resonate with the target audience. This can help create brand awareness and establish credibility within the foreign language-speaking community. Ensure that the influencer's content aligns with the brand image and the messages are accurately translated.7. Customer Service: Providing excellent customer service is vital in any marketing strategy. Train customer service representatives to handle inquiries or complaints in different languages effectively. Prompt and accurate responses in the customers' preferred language can significantly enhance customer satisfaction and loyalty.8. Analytics and Evaluation: Monitor the outcome of marketingefforts and analyze data regularly to measure the effectiveness of the strategy. Assess key performance indicators such as website traffic, engagement rates, conversion rates, and customer feedback in different languages. Use this data to make informed decisions and identify areas for improvement.Remember, a successful marketing strategy involving foreign languages requires ongoing effort, cultural sensitivity, and flexibility. By employing these considerations, businesses can effectively connect with foreign language-speaking markets, drive engagement, and ultimately boost their bottom line.。

英语作文-电影机械制造行业的市场营销策略In the realm of film machinery manufacturing, marketing strategies are pivotal in navigating the competitive landscape. The industry, which encompasses the production of equipment used in filmmaking, from cameras and lenses to cranes and dollies, is marked by rapid technological advancements and a clientele that demands both innovation and reliability.Market Analysis and Understanding Client Needs。

The first step in crafting an effective marketing strategy is a thorough market analysis. Understanding the needs of filmmakers, production companies, and rental houses provides insight into the types of machinery that are in demand. For instance, the rise of independent filmmaking has increased the need for cost-effective, versatile equipment that can be used in a variety of shooting conditions.Product Differentiation and Innovation。

毕业设计（论文）外文文献翻译文献、资料中文题目：市场营销策略文献、资料英文题目：Marketing Strategy文献、资料来源：文献、资料发表（出版）日期：院（部）：专业：班级：姓名：学号：指导教师：翻译日期： 2017.02.14市场营销策略1 市场细分和目标市场策略具有需求，具有购买能力并愿意花销的个体或组织构成了市场。

然而，在大多数市场中，购买者的需求不一致。

因此，对整个市场采用单一的营销计划可能不会成功。

一个合理的营销计划应以区分市场中存在的差异为起点，这一过程被称为市场细分，它还包括将何种细分市场作为目标市场。

市场细分使公司能更加有效地利用其营销资源。

而且，也使得小公司可以通过集中在一两个细分上场上有效地参与竞争。

市场细分的明显缺点是，其导致了比单一产品、单一大市场策略更高的生产和营销成本。

但是，如果市场细分得当的话，更加符合消费者的需求，实际上将生产更高的效率。

确定目标市场有三种可供选择的策略，它们是统一市场、单一细分市场和多重细分市场。

统一市场策略即采取一种营销组合用到一个整体的、无差异的市场中去。

采取单一细分市场策略，公司仍然仅有一种营销组合，但它只用在整个市场的一个细分市场中。

多重细分市场策略需要选择两个或更多的细分市场，并且每个细分市场分别采用一种单独的营销组合。

2 产品定位管理者将注意力集中于一种品牌，并以恰当的方式将其与类似的品牌相区分，但这并不意味着该品牌就一定能够最后赢利。

因此，管理者需要进行定位，即塑造与竞争品牌和竞争对手的其他品牌相关的自我品牌形象。

市场营销人员可以从各种定位策略中加以选择。

有时，他们决定对某一特定产品采用一种以上的策略。

以下是几种主要的定位策略：2.1与竞争者相关的定位对一些产品来说，最佳的定位是直接针对竞争对手。

该策略特别适用于已经具有固定的差别优势或试图强化这种优势的厂商。

为排挤微处理器的竞争对手，Intel公司开展了一项活动使用户确信它的产品优于竞争对手的产品。

营销策略英文翻译《The Art of Marketing Strategy》Marketing strategy is a crucial aspect of any business, and it plays a key role in determining the success or failure of a company. With the ever-changing marketplace and increasing competition, businesses need to constantly refine and adapt their marketing strategies in order to stay ahead.A good marketing strategy encompasses a wide range of elements, including market research, target audience identification, brand positioning, and promotional tactics. It requires a deep understanding of consumer behavior, market trends, and industry dynamics. A well-crafted marketing strategy not only helps in reaching out to the right audience but also in creating a strong brand image and driving sales.One of the most important aspects of a marketing strategy is to identify the target audience and understand their needs and preferences. This includes conducting thorough market research to gain insights into consumer behavior, purchasing patterns, and demographics. Armed with this information, businesses can tailor their products or services to meet the specific needs of their target audience and create compelling marketing messages that resonate with them.Another crucial element of a marketing strategy is brand positioning. This involves defining the unique selling proposition of a company and differentiating it from the competition. A strong brand positioning strategy helps in creating a distinct brandidentity and building a loyal customer base.In addition to understanding the target audience and brand positioning, a successful marketing strategy also involves selecting the right promotional tactics. Whether it's advertising, public relations, social media, or content marketing, businesses need to choose the right mix of promotional channels to effectively reach their target audience and drive engagement.Furthermore, a good marketing strategy is also flexible and adaptable. It needs to be able to evolve with the changing market trends and dynamics. Continuous monitoring and analysis of the market, consumer feedback, and competitive landscape are crucial for making necessary adjustments to the marketing strategy.In conclusion, a well-crafted marketing strategy is essential for any business looking to succeed in today's competitive marketplace. It requires a deep understanding of the target audience, brand positioning, and promotional tactics, as well as the ability to adapt and evolve. With the right marketing strategy in place, businesses can create a strong brand presence, drive sales, and stay ahead of the competition.。

营销策略的英文《The Art of Marketing Strategy》Marketing strategy is essential for the success and growth of any business. It involves a set of plans and actions that a company uses to promote its products or services to its target audience. In today’s competitive and ever-changing market, having a well-thought-out marketing strategy is crucial for staying ahead of the competition and reaching your business objectives.One of the key aspects of a successful marketing strategy is understanding your target audience. By knowing their needs, wants, and preferences, you can tailor your marketing efforts to effectively reach and engage with them. This can include creating targeted advertising campaigns, developing relevant content, and using the right channels to reach your audience.Another important element of a marketing strategy is differentiation. In a crowded marketplace, it’s important for a company to stand out from the competition. This can be achieved by highlighting the unique features and benefits of a product or service, and communicating the value it brings to the customer. By creating a strong and distinctive brand, a company can build a loyal customer base and establish a competitive advantage. Furthermore, an effective marketing strategy involves setting clear and measurable goals. By having specific objectives, such as increasing sales, expanding market share, or improving brand awareness, a company can focus its efforts and track its progress. This allows for a more targeted and efficient use of resources, andhelps to determine the success of the marketing strategy.In today’s digital age, a successful marketing strategy also includes utilizing online channels and social media platforms. With the majority of consumers using the internet to research products and services, having a strong online presence is crucial for reaching and engaging with potential customers. This can include creating a user-friendly website, running targeted online advertising campaigns, and using social media to connect with and build relationships with customers.In conclusion, a well-planned and executed marketing strategy is essential for the success of any business. By understanding your target audience, differentiating your brand, setting clear goals, and utilizing online channels, a company can effectively promote its products or services and achieve its business objectives. The art of marketing strategy lies in creating a plan that adapts to the changing market dynamics, connects with the target audience, and del ivers on the company’s objectives.。

营销策略研究英文版《The Study of Marketing Strategies》Marketing strategies play a crucial role in the success of a business. With the increasing competition in the market, it has become essential for businesses to come up with effective and innovative strategies to attract and retain customers. The study of marketing strategies aims to analyze and understand the various approaches that businesses use to promote their products and services.One of the key aspects of marketing strategy research is consumer behavior. Understanding the needs, preferences, and purchasing patterns of the target audience is critical in devising a successful marketing plan. This involves conducting surveys, focus groups, and analysis of consumer data to gain insights into what drives their decision-making process.Another important area of study in marketing strategies is competitor analysis. Businesses need to be aware of their competitors' tactics, strengths, and weaknesses to position themselves effectively in the market. This involves studying their product offerings, pricing strategies, promotional activities, and distribution channels to identify opportunities and threats. Furthermore, the study of marketing strategies also encompasses the exploration of various promotional channels and tactics. This includes traditional marketing methods such as advertising, direct mail, and public relations, as well as newer digital marketing strategies like social media, content marketing, and influencer partnerships. Understanding the effectiveness of differentpromotional channels and how to integrate them into a cohesive marketing plan is essential for reaching and engaging with the target audience.Additionally, the study of marketing strategies also delves into the concept of branding and positioning. This involves creating a unique and compelling brand identity that resonates with the target audience and differentiates the business from its competitors. It also involves identifying the most effective ways to position the brand in the minds of consumers, based on its unique value proposition and target market.In conclusion, the study of marketing strategies is crucial for businesses to stay competitive and achieve their objectives. By understanding consumer behavior, analyzing competitors, exploring promotional tactics, and crafting a strong brand identity, businesses can develop effective marketing strategies that drive success in the marketplace. This research is an ongoing process, as the market environment and consumer preferences are constantly evolving, making it essential for businesses to continuously monitor and adjust their strategies to stay ahead of the competition.。

市场营销策略外文文献及翻译Marketing StrategyMarket Segmentation and Target StrategyA market consists of people or organizations with wants,money to spend,and the willingness to spend it.However,within most markets the buyer' needs are not identical.Therefore,a single marketing program starts with identifying the differences that exist within a market,a process called market segmentation, and deciding which segments will be pursued ads target markets.Marketing segmentation enables a company to make more efficient use of its marketing resources.Also,it allows a small company to compete effectively by concentrating on one or two segments.The apparent drawback of market segmentation is that it will result in higher production and marketing costs than a one-product,mass-marketstrategy.However, if the market is correctly segmented,the better fit with customers' needs will actually result in greater efficiency.The three alternative strategies for selecting a target market are market aggregation,single segment,and multiplesegment.Market-aggregation strategy involves using one marketing mix to reach a mass,undifferentiated market.With a single-segment strategy, acompany still uses only one marketing mix,but it is directed at only one segment of the total market.A multiple-segment strategy entailsselecting two or more segments and developing a separate marketing mix to reach segment.Positioning the ProductManagement's ability to bring attention to a product and to differentiate it in a favorable way from similar products goes a long way toward determining that product's revenues.Thus management needs to engage in positioning,which means developing the image that a product projects in relation to competitive products and to the firm's other products.Marketing executives can choose from a variety of positioning strategies.Sometimes they decide to use more than one for a particular product.Here are several major positioning strategies:1.Positioning in Relation to a competitorFor some products,the best position is directly against the competition.This strategy is especially suitable for a firm that already has a solid differential advantage or is trying to solidify such an advantage.To fend off rival markers of microprocessors,Intelunched a campaign to convince buyers that its product is superior to competitors.The company even paid computer makers to include the slogan,"Intel Inside" in their ads.As the market leader,Coca-Cola introduces new products and executes its marketing strategies.At the same time,it keeps an eye on Pepsi-Cola,being sure to match anyclever,effective marketing moves made by its primary competitor.2.Positioning in Relation to a Product Class or AttributeSometimes a company's positioning strategy entails associating its product with or distancing it from a product class or attributes.Some companies try to place their products in a desirable class,such as"Madein the USA."In the words of one consultant,"There is a strong emotional appeal when you say,'Made in the USA'".Thus a small sportswear manufacturer,Boston Preparatory Co.is using this positioning strategy to seek an edge over large competitors such as Calvin Klein and Tommy Hilfiger,which don't produce all of their products in the U.S..3.Positioning by Price and QualityCertain producer and retailers are known for their high-quality products and high prices.In the retailing field,Sake Fifth Avenue and Neiman Marcus are positioned at one end of the price-qualitycontinuum.Discount stores such as Target and Kmart are at theother.We're not saying,however,that discounters ignore quality;rather, they stress low prices.Penney's tired―and for the most part succeeded in―repositioning its stores on the price-quality continuum by upgrading apparel lines and stressing designer names.The word brands is comprehensive;it encompasses other narrowerterms.A brand is a name and/or mark intended to identify the product of one seller or group of sellers and differentiate the product from competing products.A brand name consists of words,letters,and/or numbers that can be vocalized.A brand mark is the part of the brand that appears in the form of a symbol, design,or distinctive color or lettering.A brand mark isrecognized buy sight bu cannot be expressed when a person pronounces the brand name.Crest,Coors,and rider for Ralph Lauren's Polo Brand.Green Giant canned and frozen vegetable products and Arm&Hammer baking soda are both brand names and brand marks.A trademark is a brand that has been adopted by a seller and given legal protection.A trademark includes not just the brand mark,as many people believe,but also the brand name.The Lanham Act of 1946 permits firms to register trademarks with the federal government to protect them from use or misuse by other companies.The Trademark Law RevisionAct,which took effect in 1989,is tended to strengthen the the registration system to the benefit of U.S. Firms.For sellers,brands can be promoted.They are easily recognized when displayed in a store or included in advertising.Branding reduces price comparisons.Because brands are another factor that needs to be considered in comparing different products,branding reduces the likelihood of purchase decision based solely on price.The reputation of a brand alsoinfluences customer loyalty among buyers of services as well as customer goods.Finally,branding can differentiate commodities Sunkist oranges,Morton salt,and Domino sugar,for example .PricingPricing is a dynamic process,Companies design a pricing structure that covers all their products.They change this structure over time and adjust it to account for different customers and situations.Pricing strategies usually change as a product passes through itslife cycle.Marketers face important choice when they select new product pricing strategies.The company can decide on one of several price-quality strategies for introducing an imitative product.In pricing innovative products,it can practice market-skimming pricing by initially setting high prices to"skim"the imum amount of revenue from various segments of the market.Or it can use market penetration pricing by setting a low initial price to win a large market share.Companies apply a variety of price-adjustment strategies to account for differences in consumer segments and situations.One is discount and allowance pricing,whereby the company decides on quantity,functional,or seasonal discounts,or varying types of allowances. A second strategy is segmented pricing, where the company sellers a product at two or more prices to allow for differences in customers, products, or locations. Sometimes companies consider more than economics in their pricing decisions,and use psychological pricing to communicate about the product's quality or value.In promotional pricing,companies temporarily sell their product bellow list price as a special-event to draw more customers,sometimes even selling below cost.With value pricing, the company offers just the night combination of quality and good service at a fair price. Another approach is geographical pricing, whereby the company decides how to price distant customers, choosing fromalternative as FOB pricing,uniform delivered pricing, zone pricing, basing-point pricing, and freight-absorption pricing. Finally,international pricing means that the company adjusts its price to meet different world markets.Distribution ChannelsMost producers use intermediaries to bring their products to market.They try to forge a distribution channel―a set of interdependent organizations involved in the process of marking a product or service available for use or consumption by the consumers or business user.Why do producers give some of the selling job tointermediaries?After all,doing so means giving up some control over how and to whom the products are sold.The use of intermediaries results from their greater efficiency in marking goods available to targetmarkets.Through their contacts, experience, specialization, and scales of operation,intermediaries usually offer the firm move value than it can achieve on its own efforts.A distribution channel moves goods from producers to customers.Itovercomes the major time, place, and possession gaps that separate goods and services from those who would use them. Members of the marketing channel perform many functions. Some help to complete transactions:rmation.2.Promotion.3.Contact:finding and communicating with prospective buyers.4.Matching:fitting the offer to the buyer's needs, including such activities as manufacturing and packaging.5.Negotiation:reaching an agreement on price and other terms of the offer so that ownership or possession can be transferred.Other help to fulfill the completed transferred.1.Transporting and storing goods.2.Financing.3.Risk taking:assuming the risk of carrying out the channel work.The question is not whether these functions need to be performed, but rather who is to perform them. All the functions have three things in common:They use up scarce resource, they often can be performed better through specialization, and they can be shifted among channel members.To the extent that the manufacturer performs these functions, its costs go up and its prices have to be higher. At the same time, when some of these functions are shifted to intermediaries, the producer's costs and prices may be lower, but the intermediaries must charge more to cover the costsof their work. In dividing the work of the channel, the various functions should be assigned to the channel members who can perform them most efficiently and effectively to provide satisfactory assortments of goods to target consumers.Distribution channels can be described by the number of channellevels involved. Each layer of marketing intermediaries that performs some work in brining the product and its ownership closer to the final buyer is a channel level. Because the producer and the final consumer both perform some work, they are part of every channel.When selecting intermediaries, the company should determine what characteristics distinguish the better ones. It will want to evaluate the the channel member's years in business, other lines carried, growth and profit record, co-operativeness, and reputation. If the intermediaries are sales agents, the company will want to evaluate the number and character of the other lines carried, and the size andquality of the sales force. If the intermediary is a retail store that wants exclusive or selective distribution, the company will want to evaluate the store's customers, location, and future growth potential.Understanding the nature of distribution channels is important, as choosing among distribution channels is one of the most challenging decisions facing the firm. Marketing intermediaries are used because they provide greater efficiency in marking goods available to target markets.The key distribution channel function is moving goods from producers to consumers by helping to complete transactions and fulfill the completed transaction. Distribution channels can be described by the number of channel levels, which can include no intermediaries in adirect channel, or one to several intermediaries in indirect channels.PromotionPromotion is one of the four major elements of the company's marketing mix. The main promotion tools――advertising, sales promotion, public relations, and personal selling――work together to achieve the company'scommunications objectives.People at all levels of the organization must be aware of the many legal and ethical issues surrounding marketing communications. Much work is required to produce socially responsible marketing communicating in advertising, personal selling, and direct selling. Companies must work hard and proactively at communicating openly, honestly, and agreeably with their customers and resellers.市场营销策略一、市场细分和目标市场策略具有需求，具有购买能力并愿意花销的个体或组织构成了市场。

文献出处：S Jockel. The Study of Movie Marketing [J]. The International Journal on Media Management, 2015, 8(2): 84-91.原文The Study of Movie MarketingS JockelAbstractMovie marketing means that movies and other industrial products in society, in a period of excess capacity, directly or indirectly, from the industry inside and outside competition makes the film market in the market dominated by the buyer's demand. Movie marketing need to select the target market, value and experience of creation and transfer to cater to the audience, from the movie the position of consumer values for planning, production, marketing. Related enterprises must meet the consumers in down to gain advantage in the market, will eventually film into consumer products to create more economic value, can be devoted to reproduction cycle in the link. Keywords: film marketing, media, and economic value1 IntroductionAfter the advent of the Internet, information technology and the continuous development of digital technology and more and more perfect film lovers feel the charm of the film. In the film marketing, Hollywood movies can be said to be the movie marketing model in the world. Due to the rapid development of new media technology and its characteristics of transmission allows the film to use the advantage of new media for film marketing, and achieved good results. After arrival in the era of big data, film and television industry started in the new media, on the basis of making use of big data for film and television production and marketing, in order to gain the audience's good reputation and beyond cost several times at the box office.2 Literature reviewRichard matt white learning monographs in the movie the Hollywood movie - 1891 years the history of the American film industry, "the book seriously put forward the significance to the study of Hollywood movies, and put forward the unique research way.Matt white not from past social criticism and psychoanalysis perspectivefrom the external review commercial on behalf of the Hollywood film industry, but through the Hollywood film works, form characteristic and history process, critical environment these Hollywood itself the real level of inspection, the Hollywood commercial characteristics were analyzed. He stressed the first movie as a kind of recreational goods attribute, think that the film is entertaining first is the profit for the purpose of film industry.Wirth, Bernd in "The International Joural on Media Manegement" (((medium management magazine))) published an article called "fusion process" in The film industry is highly competitive in The industry partners, output value of The film creation and opportunity is unmatched by other industries, The success of The film not only can create at The box office, and The derivatives of around The film create more economic benefits. The film became the basis for the development of many industries. Media giant purchase of enterprises, to control the content of the production and circulation, formed a complete industrial chain, and achieve maximum integration effect. Is described in the article from the perspective of movie industrialization the importance of the film industry, demonstrates the development of film industry to take a variety of channels as the feasibility of economic resources and cultural output.3 Film goods attribute and marketingFilm, as a kind of mass entertainment consumer goods, it is one of the most fundamental, the main purpose is to attract the audience, and the audience into the cinema drives the box office, eventually. Film itself as a kind of material consumption of information goods, "there is no other industry will be in the absence of any public that investment must to complete it and we don't have any other industry after its products will be used by the public, just take the memory of him. “Movie as a kind of consumer goods, has its unique economic attribute and its outstanding performance, the American scholar Lewis? Jacob in the book "the rise of the American film", said: "from the beginning, the movie has the properties of the three aspects: one is the goods, the second is technology, and three is a social power. “The economic attribute of the film is mainly in the film products consumption has timeliness and seasonal”.This shows that the public on the choice of film is based on the efficiency of their leisure time, or do other things to, people have time to rest or do something cheaper, you may choose to watch movie to meet their own needs. According to the film consumption has timeliness and seasonal product we can analysis and research on film consumers, capable of hitting the target, cost savings in terms of movie marketing.Film marketing can be divided into three levels: product marketing, film of brand marketing of enterprise culture and film industry. Marketing is the lowest level of film products, the quality of the products mainly include films, marketing strategy, film, pricing, etc. Film brand marketing is essentially a medium provided by the spirit of product quality evaluation in the eyes of the audience, and the quality of commercial value, it has the cultural uniqueness, comprehensive benefit, extensibility and consumer brand loyalty sexual characteristics. Film marketing, corporate culture is through the model's unique corporate culture to strengthen enterprise image and the marketing characteristics of the enterprise, through the movie marketing behavior to conduction enterprise material culture, system culture and spirit of enterprise culture to complete image of the enterprise.McLuhan's thesis that "the medium is the message", "it is medium in form features to repeat it in a variety of physical conditions, rather than the specific content, constitutes the history of media behavior. “As each kind of media, to a certain extent, change the way the human perception and cognition of the world. Also, per the emergence of a new transmission technology will change the way people entertainment, influence of the content and entertainment experience. Film technology unceasing development and renewal, brings the audience a different visual and, to satisfy the audience's curiosity, brought a new entertainment experience.With film industry thriving and development, the enthusiasm of the audience viewing is also growing. Movie marketing partial entertainment more get the favor of our film consumers, more and more enterprises also has attention on the film of entertainment marketing. For commercial film, in order to get higher profits and returns, and through the entertainment channel to implement the spirit of socialfunction can help to solve this problem. For commercial movie of this kind of social function, j.t Farrell said: "most of the film is not weak, but strong. It makes people more clear understanding not to their own moral, aesthetic and spiritual needs.Film marketing, because of the large data and numerical analysis of new media has brought more opportunities, let marketers can through the use of people of different requirements of audience segmentation, will shift the marketing activities can satisfy personalized viewing needs. Search engine can be very effective segmentation of public access to a particular movie website, columns, and thus for the audience accurate positioning. User’s data and information, including user preferences, age, gender, academic and viewing preferences, etc., can be predicted through the analysis of large data system, according to the records in the database search, marketers can do marketing for a film at a later date when can according to the data in order to develop the corresponding marketing activities.In the marketing of the enterprise, the first thing to recognize it can provide the best service of the market, then the market segmentation for multiple targets, and for each segment to develop detailed product development and marketing plan. Film as a mass media, is born from it as a medium of the popular culture spread across class, across groups, the influence of the mass there are individual differences, however, this is due to the cultural background, personality, and personal economic conditions caused by different. “In a wide range of content, can be obtained by each member of the transfer to pay special attention to choose those related to his interest, and with his position has been consistent, coincided with his faith, and information that supported his values. His reaction to this information restricted by his psychological makeup. Now you can see, the effect of the media in the waiters coco is not the same, but different. “Markets are divided into more small specific groups, differences, makes the mass marketing is no longer effective.Implantable advertising the product or the visual symbols of hidden in the movie, on behalf of the enterprise through the film scenarios, dialogue, street and image expression, make the audience unconsciously left on products and enterprise image, achieve the goal of marketing. As the amount and type of media is increasing, theinformation in the form of fission, surrounded by a large amount of information, perception of advertising has numbness. The success of the product placement is under the condition of the collective unconscious audience to convey business information to the audience, didn't make the audience feel are selling products in a deliberate, can eliminate the alert psychological, unlike other forms of advertising is straightforward, forcing the audience to accept. From product placement in the film, can lower the first film investment risk, return on investment. Can also make investors more industries involved in the film investment, produce product more movies. To speed up the capital the virtuous circle between cross-industry and optimize the movie marketing comprehensive effect. Implantable advertising because of its characteristics make its expression under the condition of relatively closed to watch in the cinema, audience reality from the outside world, and temporary attention focused on the film, the film for the spread of information acceptance is very high, completely controlled by the development of the plot, the film of products is also without a guard under the consciousness of active, relative to the television, the public lost the strong independent selectivity. Movie artistic vitality is strong, can be in theaters broadcast repeatedly, but can be by the morphology of audio-visual products and broadcasted to watch on TV, commended by the art of infection at the same time, the audience exertsa deeper impression of the film advertising products.4 ConclusionsWith the increasing range of social products, should revolves around the consumer all activities of the enterprise. In the context of commercialization, the film as a product must achieve its economic benefits. Movie marketing need to select the target market, value and experience of creation and transfer to cater to the audience, from the movie the position of consumer values for planning, production, marketing. Related enterprises must meet the consumers in down to gain advantage in the market, will eventually film into consumer products to create more economic value.译文电影营销问题研究S Jockel摘要电影营销,意味着在社会中电影与其他的工业产品一样,处在一个产能过剩的时期,来自行业内外直接或间接竞争态势使得电影市场处在消费者占主导地位的买方需求市场。

英文电影片名的翻译策略Title Translation Strategies for English MoviesAbstract：As one of the important parts of film marketing and promotion, the translation of English movie titles plays an essential role in attracting audiences and conveying the theme and essence of the film. However, due to the different cultural backgrounds and language systems of different countries, the translation of movie titles is always a challenging task. This paper aims to explore some common translation strategies for English movie titles, including literal translation, transliteration, adaptation, and free translation, and analyzes their advantages and disadvantages. In addition, based on the analysis of several cases, this paper suggests that a successful translation of movie titles should take into account not only the linguistic and cultural factors but also the commercial and social factors.Keywords: English movie titles, translation strategies, cultural differences, marketingIntroduction:In the globalized world today, English-language films have become a universal cultural product that people from different cultures and languages can enjoy and appreciate. However, while the films themselves may cross cultural and linguistic barriers, their titles often do not, requiring creative translation. A good title can make or break a movie, and the choice of an effective title is an important part ofthe marketing campaign for any film. In this context, translation of English movie titles plays a vital role in attracting audiences and delivering the theme and essence of the movie.Yet the translation of movie titles is itself a challenging task. A movie title is not just a simple piece of vocabulary that can be translated word to word. It is an artistic expression that is as much a part of the film as its story and characters. This paper aims to explore some common translation strategies for English movie titles such asliteral translation, transliteration, adaptation, and free translation and analyze their advantages and disadvantages. Additionally, it will analyze some case studies and highlight examples to help understand the translation of English movie titles.1. The importance of English movie titlesMovie titles play a crucial role in determining how a film will be received. They are a mark of identity, informing audience members around the world about the world of cinema. The title of a film can make or break it. A memorable title can make a movie easier to remember long after it has left theaters, contributing to a successful marketing campaignthat can draw people into the theatre. Take, for instance, the film "Jaws", where the title itself has become an iconic cultural reference point. In contrast, a dull or obscuretitle provides little help or appeal and often fades from view quickly.In addition to its marketing value, a movie title creates a first impression of the film, and when the title is translated to another language, cultural and linguistic differences must also be taken into consideration. Therefore,it is important that the translator not only translates but also interprets the title in its new context, ensuring thatit is not misunderstood or misrepresented.2. Translation strategies for English movie titlesEnglish movie titles can be translated by using various translation strategies, depending on the specific circumstances and requirements. Common strategies includeliteral translation, transliteration, adaptation, and free translation. Each approach has its advantages and drawbacks, and the translator must carefully assess the situation and choose the best strategy.2.1 Literal TranslationLiteral translations directly translate the words and structure of the source language to the target language. This strategy is often used when the original title is already a well-known brand or an easily recognizable phrase. In such circumstances, translation of the title is less importantthan maintaining the connection and recognition of theoriginal linguistics elements. Examples include "Titanic", "Pulp Fiction," and "The Godfather," which have maintainedtheir names in virtually almost every language due to their cultural significance.The literal translation strategy is simple to process, and this reduces human error in interpreting the title. Moreover, it saves time and money, and where there are rights issues, a literal translation can be beneficial by creating continuity with the original language. However, in some cases, literal translation may be inappropriate, as it can be overly simplistic or have connotations that are not present in the original language. As a result, the strategy of literal translation can be more beneficial in some circumstances thanin others.2.2. TransliterationTransliteration involves the letter-for-letter transfer of a title from one language to another. Because thisstrategy tries to capture the sound of a word or phrase in a foreign language, it is often used for films that have a culturally significant title that is difficult to translate. For example, "Crouching Tiger, Hidden Dragon" (卧虎藏龙) uses the stroke count and sound of the Chinese sequence of characters in transliterating the title into English.Transliteration is a useful technique for preserving cultural elements within a foreign title, but it is not a complete solution for translation. The strategy of transliteration can often make the title difficult to pronounce in its new language, and this can lead to confusion and misunderstanding. Moreover, the sound effect of the original title in the source language will not carry overinto the target language in the same way. Finally, this method may not reflect the meaning of the film or fail to attract the target audience.2.3 AdaptingAdapting is a strategy in which the title is modified so that it is closer to the target culture's linguistic and cultural expectations. It relies heavily on localization-sensitive translation whereby translators are encouraged to work on recreating the semantic impact of the title in a new language. The constituent elements can be changed to reflect local customs and sound concepts, such as puns, idioms, metaphors, or even quotes. For example, "The Devil Wears Prada," in which the original title has been localized with a popular fashion magazine in the United States.Adapting is a preferable strategy where the target culture has significant cultural or linguistic differences from the source culture. It typically results in a better understanding of the title from the target audience and makes the title more appealing. However, there is a need for translators to consider how the adaptation will reflect the essence of the film while still maintaining the meaningfulness of the title. Changing the title too much could diminish its intended impact or reduce its appeal to the target audience.2.4 Free translationFree translation is a strategy in which the title and meaning are interpreted in such a way to achieve a similar effect in the target culture but without necessarilyretaining any of the original lexical content or structure. This strategy is often used for movies in which the title's original impact does not carry over into the target culture; "The Silence of the Lambs" is a prime example of a successful free translation, as it effectively conveys a sense of mystery and intrigue bordering on horror in Chinese.Free translation can effectively reinvent a title tosuit new cultural audiences. It allows translators to express the meaning behind the title in a way that resonates with the target audience. It also enables the translators to add a personal touch to the title to reflect an angle or perspective that appeals to the target audience. However, free translation is not always appropriate, particularly when the title is already well-known, and preserving its literal association must be maintained. Consequently, free translations are not ideal when the original name of the movie has a strong cultural appeal and recognition.3. ConclusionThis paper has examined the various strategies for translating English movie titles. The choice of which one to use will depend upon the movie's title's linguistic, cultural, and marketing goals, and the specific linguistic and cultural nuances of the target language and culture. A successfultitle must be relatable, culturally sensitive, easy to recall, and marketing-friendly. The translator must be aware of the purpose of the film, the market, and the target audience, as well as the culture in which the translated title will appear. Proper language and cultural research techniques must be employed to arrive at a robust title translation forsuccessful localization. Therefore, thorough research and profiling of the culture are crucial to the process of selecting the right title translation method.Overall, title translations should be respectful to the original name of the movie while also being localized to complement the target market's expectations and values. Atitle is a gateway to a film that can either attract or deter audiences. Hence, an effective title is an essential part ofa movie's marketing strategy and cultural appeal. A goodtitle reflects its meaning and essence and represents thefilm's overall performance, capturing the essence of themovie while maintaining authenticity and cultural relevance.。

营销策略业务英文文献及翻译1 IntroductionMarketing continues to be a mystery to those who create it and to those who sponsor it. Often, the ad t hat generates record-breaking volume for a retail store one month is repeated the following month and b ombs. A campaign designed by the best Madison Avenue ad agency may elicit mediocre response. The s ame item sells like hotcakes after a 30-word classified ad, with abominable grammar, appears on page 35 of an all-advertising shopper tossed on the front stoops of homes during a rainstorm! The mystery elude s solution but demands attention. The success of an enterprise and development of enterprises depends to a large extent on whether or not they have advanced, meet the needs of the enterprise marketing strateg y. For Marketing is the definition, The well-known American scholar Philips marketing of the core marke ting concept of the following description : "Marketing is individuals or groups to create, provide and exc hange with other valuable products, to satisfy their own needs and desires of a social activities and mana gement process. " In the core concept contains a number of elements: needs, desires and needs; Products or provide; Value and satisfaction; exchange and transactions; and networking; market; Marketing and sa les were a series of concept.This article is devoted to the idea that your marketing results can be improved through a better Understa nding of your customers. This approach usually is referred to as the marketing concept.Putting the customer first is probably the most popular phrase used by firms ranging from giant conglom erates to the corner barber shop, but the slogan zing is often just lip service. The business continues to operate under the classic approach -- "Come buy this great product，if you dedicate your activities e xclusively to solving your customer's problems. The quality of services, and enterprises to culti vate customers satisfaction and loyalty, and can create enterprise value.Any marketing program has a better chance of being productive if it is timed, designed and w ritten to solve a problem for potential customers and is carried out in a way that the customer understands and trusts. The pages that follow will present the marketing concept of putting th e customer first. Marketing is a very complex subject; it deals with all the steps between deter mining customer needs and supplying them at a profit. In addition to some introductory materi al on marketing, this publication includes practical material on the marketing approaches to bu dgeting, layout design, and headline writing, copywriting and media analysis. So that a clear u nderstanding of enterprise marketing strategy to improve the operations of enterprises.2 The marketing conceptMarket positioning is identifying the target market, enterprises will adopt what marketing m ethods, which provide products and services the target market and competitors to show distincti on, thereby establishing corporate image and obtain favorable competitive position. Market posit ioning is a process of enterprise differentiation process, how to find the differences, identify di fferences and show differences. Today too many similar products, consumers how to choose? Consumers buy what is the justification? On the effective positioning for a solution. Positionin g is the first to propose in the advertising industry, advertising emphasized in the eyes of the public who left the location, And people often prefer preconceptions; If enterprises can target your customers mind to establish a definite position, to the consumer a reason to buy, enterpri ses can often compete in an advantageous position.Marketing is an economy built on science, behavioral science and modern management theory on the basis of applied sciences. It enterprise marketing activities and to study law, customers.− Determine what you are now doing to satisfy those wants and needs.− Prepare a marketing plan that allows you to reach out to new customers or to sell more to your present customers.− Test the results to see if your new strategies are yielding the desir ed results.Market research must be used in each of these six steps to help define your business for your customer's interests, not your own. It is the process of learning what customers want or need and determining how to satisfy those wants or needs. It is also used to confirm whether the customer reacted to a marketing program as expected. The benefits of market research include− Learning who your customers are and what they want.− Learning how to reach your customers and how frequently you should try to communicate with them.− Learning which advertising appeals are most effective and which ones get no response.− Learning the relative success of is that, properly done, market research is quite expensive, takes time and requires professional expertise. Acquiring all the necessary data to reduce the risk to your venture may cost so much and take so long that you may go out of business. The answer is to find a quick and inexpensive way of getting enough data to help you make the right decision most of the time. Some obvious pitfalls are− Using a sample that does not represent the total market.− Asking the wrong questions.− Not listening to the responses.− Building in biases or predispositions that distort the reliability of information.− Letting arrogance or hostility cut off communi cation at some point in the marketing process.If you have a limited budget, develop the skills to hear what your customers and potential customers are telling you. Some techniques worthy of consideration are− Advisory board -- Occasionally convene a group of local people, whose opinions you respect, to act as a sounding board for new ideas. Choose your group with extreme care; one or two negative thinkerscan distort the thought process of the entire group.− User group -- Gather customers together to discuss new ideas. Their opinions can help you keep your business on track. Pick a neutral setting where the people will talk. Be sure to reward the participants and share the credit for good ideas.− Informal survey -- If you seek feedback from customers by simply asking how was everything? You can be seriously misled. Most people, even those with legitimate complaints, are reluctant to speak out because they are afraid of appearing foolish.对于企业的创造者和提案者而言营销策略是一个谜。