sample of report
- 格式:doc
- 大小:52.50 KB
- 文档页数:4
Table of Content
1.0 Executive Summary .................................................................................................................... 2
2.0 Organizational History, Culture, Value, Mission & Structure ..................................................... 2
2.1 Organizational History ........................................................................................................ 2
2.2 Company Culture ................................................................................................................ 2
2.3 Company Value ................................................................................................................... 2
2.4 Organizational Mission ....................................................................................................... 2
2.5 Organizational Structure ..................................................................................................... 2
3.0 Market Analysis .......................................................................................................................... 2
3.1 Target Markets..................................................................................................................... 2
3.2 Target Clients ...................................................................................................................... 2
3.3 Market Trends ..................................................................................................................... 2
4.0 Competitive Analysis .................................................................................................................. 2
4.1 Strength ............................................................................................................................... 2
4.2 Weakness ............................................................................................................................. 2
4.3 Opportunity ......................................................................................................................... 2
4.4 Threat .................................................................................................................................. 3
5.0 Marketing & Sales Strategy ........................................................................................................ 3
5.1 Product ( Core Services) ..................................................................................................... 3
5.2 Price (Sales strategy) ........................................................................................................... 3
5.3 Place .................................................................................................................................... 3
5.4 Promotion ............................................................................................................................ 3
5.5 People .................................................................................................................................. 3
5.6 Distribution ......................................................................................................................... 3
6.0 Organization & Management ...................................................................................................... 3
6.1 description of the organization chart ................................................................................... 3
6.2 Description of legal structure (proprietorship, partnership, corporation) ............................ 3
6.3 Brief bio description of key managers ................................................................................ 3
6.4 Motivating System .............................................................................................................. 3
7.0 Operational Issues ....................................................................................................................... 3
7.1 Facilities and Equipment ..................................................................................................... 3
7.2 Hours of operation7.3 Suppliers ......................................................................................... 4
7.4 Employees Training ............................................................................................................ 4
7.5 Quality Control ................................................................................................................... 4
7.6 Contingency plans ............................................................................................................... 4