全自动动态染毒柜商业计划WORD

Guangzhou JiuFang Electronics Co., Ltd Business PlanAddress: Rm605, Bldg B, Quanxin Business Center, 102 Liwan Road,nobodyContents1.OVERVIEW ................................................................2.DESCRIPTION OF COMPANY ...................................................2.1C OMPANY B ACKGROUND...........................................................2.2C OMPANY P URPOSE &S TRATEGIC O BJECTIVES ..........................................2.3C OMPANY S TATUS Q UO...........................................................2.4K EY P OSITIONS IN C OMPANY......................................................2.5P ARTNERS ...................................................................3.4.5.6.6.2I NFRASTRUCTURE &E QUIPMENTS....................................................6.3A NALYSIS OF P RODUCTION C OST....................................................6.4I MPLEMENTATION P LAN..........................................................6.5E NVIRONMENTAL I NFLUENCE &Q UALITY C ONTROL........................................ANIZATION STRUCTURE & PERSONNEL MANAGEMENT ............................7.1O RGANIZATION S TRUCTURE........................................................7.2P ERSONNEL A RRANGEMENT &S ALARY P LAN.............................................8.CAPITAL DEMAND ..........................................................8.1F INANCING P LAN..............................................................8.2U SE OF F UNDS................................................................8.3R EPAYMENT P LAN..............................................................9.FINANCIAL ANALYSIS .......................................................9.1B ASIC A SSUMPTIONS............................................................9.2F INANCIAL I NDICATORS .........................................................9.3F INANCIAL S TATEMENTS .........................................................9.4S ENSITIVITY A NALYSIS .........................................................1.OverviewThis project is made on the basis of present Guangzhou Jiufang Electronics Co., Ltd. Guangzhou Jiufang Electronics Co., Ltd is specialized in research, development, productionof, many toxins enter into human body through aspiratory channel, such as the case of the global epidemic SARS. Following improvement of living standard, health has been the focus of concern and the target of pursuit of the people and the requirements for the institutions engaged in disease treatmentand prevention. Currently, there are several hundred of toxicological labs in the domestic government departments, testing organizations, hospitals and universities, which carry out many toxicological experiments. The animal inhalation equipments are the essential fittings for such experiments, theistocontent in the chamber, so that the ratio of mixture of the test subject and the air remains the same. Thus the parameters like inhalation density become controllable. According to the latest research made by Guangdong Science and Technology Information Institute (the state class A information unit),ended October 2003, in China there was no other product similar to dynamic inhalation chamber (See the attachment for the report), and currently no information on the similar product is available in the world. The core technology of dynamic inhalation chamber has been patented, the patent holder beingprincipal of which will be repaid six years later.2.Description of Company2.1 Company BackgroundGuangzhou Jiufang Electronics Co., Ltd was establishedInlaboratory equipments and animal room equipments etc.The structure of shares of the company is as in Table 2-1.provider and standard formulator in the domestic field of laboratory equipments within 1~2 years; to enter the international market with the knockout product dynamic inhalation chamber, and to finally become an internationally competitive hi-tech equipment manufacturer.Company philosophy: Good products for good feelings.2.3 Company Status QuoCurrently the company has over 40 employees in laboratory equipment planning,plotting designers, 2 planning personnel and 1 installation personnel. The General Manager and the Chief Engineer are respectively the Team Chief and the Vice Team Chief. The complete division of functions ensures smooth R&D of dynamic inhalation chamber.Fig 2-1 Jiufang Employees Functions InhalatioThe Lab Furniture Dept is responsible for designing and planning laboratory furniture products. This department has ever designed customized laboratory equipments with international integrity for the clients in the industries of medical treatment, medicine, sanitation, foods & beverages,and changes of demands and to feed back to the company, so that the company is able to understand the market and take effective actions.Fig 2-2 indicates the company’s Organization Structure.2.4 Key Positions in CompanyWang Yonggang: General Manager, graduated from Huangzhong College of Science and Technology in 1984 (now HuazhongUniversity of Science and Technology) in Automation.of machinery design for 13 years, with sufficienttheoretical knowledge. In 2000 jointed LeimengteCompany, a Singapore company famous in the laboratoryfurniture, as Chief Engineer, responsible for R&D ofinhalation chamber, with authoritative influence intechnical research of dynamic inhalation chamber. In2002, joined Jiufang as Chief Engineer, responsiblefor technical research of machinery structure ofautomatic dynamic inhalation chamber.Chen Weike: Project Director of dynamic inhalation chamber, graduated from Nanking College of Polytechnics in 1989inofto follow up the hi-tech research results and development process. The partners include Guangdong Disease Prevention and Control Center Toxicology Institute, Guangdong Toxicosis First-Aid Toxicology Research Office, Guangzhou Chinese Medicine University, Guangzhou First People’s Hospital,Guangxi Zhuang Nationality Autonomous Region Disease Control Center and Zhejiang University Medical College etc. With in-depth assistance of partners, our company applies the new technology of electronics, computer and machinery to product functional design, and our equipments are tested throughhigh technical barrier and attractive market prospects. These products are the core products for which our company is seeking financing to further improve to realize industrialization.Our digital automatic dynamic inhalation chamber is the experiment device for animal inhalation. The toxicology on animal inhalation experiment requires observation of the experiment animals to obtain the experiment data ofphysiological and pathological changes of experiment animals in a simulated environment within specific period after inhalation of toxic substances of certain concentration, and to obtain the data of concentration of toxin in the experiment air environment. The core for this aim is how to control theortocalculates the percentage of solution and air volume based on the preset inhalation concentration and parameters of solution ratio and sends order to the solution pump③ and air valve ④. The solution pump used in this device is high-precision pulse quantitative pump, which pumps out certain amount ofsolution upon receiving a pulse④. The pumped solution is mixed with air at the atomization nozzle⑥, and transmitted in the form of mist into the inner tank⑧ containing experiment animals. The air exhaust system⑩ ensures the negative air pressure to keep circulation of air in the inner tank. Thecontrol panel. The console has standard interfaces to connect computer, through which the data is sent to the computer for analysis, printing and saving.（Fig 3-1 Working Rationale of Dynamic Inhalation 电脑系统computer system通讯模块communication module电脑控制器 Computer controller药泵solution pump药液检测器 solution detector定量器 quantitative measurer雾化系统 atomization system内胆 inner tank排气系统 exhaust system排水系统 draining system清洗系统 cleaning system温湿度检测temperature & humidity detector压力系统 pressure system气阀air valve气阀流量控制 air volume controller过滤系统filtration system稳压器 pressure stabilizer压缩空气 compressed airThis product has the following features:different inhalation subjects.3.2 Advantages of ProductsCurrently in the market no similar product is available. At present in China there are several hundred toxicologicallaboratories. However as there is no advanced dynamic inhalation chamber, most of such laboratories use static inhalation chambers or self-renovated inhalation devices for experiment.The problems of traditional inhalation equipments are as theoftoinhalation concentration within 10~10000mg/m3, available for experiments of high toxin, medium toxin andlow toxin.2) Realization of dynamic inhalation experiment, real-timeexact collection and display of dynamic experiment data;availability of management and analysis of data in the PC database.3) Realization of air circulation in the small simulatedenvironment within the inner tank to maintain oxygen content similar to the air, thus to exclude the influenceto ensure safer operation environment.Table 3-1 displays the comparison between the dynamic inhalation chamber and the traditional inhalation chambers available in the market at present.3.3 Technical Advantages & Holding Strategysimulation atmosphere environment is formed. The automatic control of computer system maintains the constant mixture ratio of experiment subjects and air, and the dynamic exchanging process ensures controllability of parameters like inhalation concentration.According to the latest research made by Guangdong Scienceand Technology Information Institute (the state class A information unit), ended October 2003, in China there was no other product similar to dynamic inhalation chamber (See the attachment for the report), and currently no information on the similar product is available in the world. The core technologychamber will be put to the market as soon as possibleas a leader of the industry in China.2、Follow-up of the latest inhalation technology: thecompany will actively follow up the international anddomestic development in this field, especially that ofdynamic inhalation chamber, so as to provide theoretical basis for rational budget for R&D by way of IT technology to promote R&D.3、Application of the intellectual property like statepatent: as this product is patented in China, this5、Construction of technical team: The company willexpand the existing technical team into a technical research team with highly educated and experienced staff. For dynamic inhalation chamber, the research team under leadership of Wei Hengyong has beenestablished to enhance the overall level of R&D. We will strengthen exchange with foreign research institutes and, if necessary, will send relevant personnel abroad to study and work. We ill also reinforce cooperation with the local government,renovation.4.Market Analysis4.1 Market ScaleIn the production and living environment, many toxins enterof pursuit of the people and the requirements for the institutions engaged in disease treatment and prevention. Currently, there are several hundred of toxicological labs in the domestic government departments, testing organizations, hospitals and universities, which carry out many toxicological experiments. The dynamic inhalation devices are essentialequipments for experiment, which are in the category of medical electronics of the medical instrument.The medical electronics industry is one of the fast growing industries in the world. Following improvement of living standard, the demands in the world for medical healthcare areistrans-field modern hi-techs, with high technology content and high added value.According to estimation made by SETC, during the “Tenth-Five Year Period” t he sales of main medical instruments and equipments in China will remain growing at highspeed, higher than the average growth 12% in the medicine industry. In fact, the growth of electronics products will be even higher.With a view the specific technology and products, in the future the medical instrument industry will have four growthproduction of this kind of products are still at the initial stage, and the market demand for such products is high.Currently the most common inhalation equipments available in the domestic and overseas markets are static ones. The traditional static inhalation equipments became mature in1950s, which are still in use today, almost 50 years later. However such traditional inhalation equipments, in the long time chronic inhalation experiments, are unable to provide stable and easily controllable toxin concentration, with imprecise experiment results, time and labor consuming, withofprevention and cure offices, medicine inspection offices, environment protection offices, agricultural pesticides and chemical fertilizers and public sanitation colleges of medical universities. Currently in China here are several hundred toxicological laboratories that need the inhalation equipmentsfor toxicological experiments. Calculate 5 sets of such equipments for each organization, and then the domestic demand for dynamic inhalation chamber will exceed 1,000 sets. In addition, with far-sighted view, this product has the conditioners for international market. With a view to differenttoasThese potential customers are mainly the provincial disease prevention and control centers and occupational disease prevention and cure offices. According to “Gazette of 2003 National Economy and Social Development Statistics” issued by the State Bureau of Statistics, after outburst of SARS, themedical treatment and disease prevention and control organizations have been greatly enhanced. Currently in China there are 3600 disease prevention and control centers (hygiene and disease control stations) at all levels and 1811 occupational disease prevention and cure organizations at allof&At present in China there are over 600 third class grade-A hospitals.4. Public health colleges and research institutes(including medical universities):Currently in China there are over 100 public healthcolleges and research institutes (including medical universities).5. Environment protection organizations of governments ofvarious levels:According to statistics, currently in China there are 465units of toxicological experiment. Thus we plan to focus on such three types of clients. In the business development process, we will also give attention to third-class grade-A large hospitals.Although there are numerous hygiene and disease controlorganizations, less than 10 %of them are the disease control organizations with certain scale and with prefecture influence or above. Indeed only the disease control stations with certain scale will be possible to purchase dynamic inhalation chamber. Thus in the near future our target clients will be the high-end4.3 Analysis of CompetitionOur competitors are laboratory furniture or electronic medical instrument manufacturers.The research of inhalation chamber in China is just at theanaesthesia, ICU and fetus monitors). With restriction of economic development level and clinical physic level, the domestic medical instrument manufacturers are of small scale and low sales volume. The leader of the industry, Shenzhen Anke, achieves annual sales of RMB100 million.Thus this product temporarily has no obvious competitor in China.4.4 SWOT Analysis4.5 Entry BarriersFrom the above analysis, the development of dynamic inhalation chamber involves modern PC technology, precision machinery technology, chemical testing technology,ofissystem. Thus people are expecting more from the departments in disease treatment and hygiene and disease control. Currently in China there are several hundred toxicological laboratories that carry out various toxicological experiments. The research, development and production of toxicological equipments and relevant technology not only comply with the state industrypolicy on development of biological technology, but also comply with the China market demands, with small risk of fluctuation of market demands.Currently the project of dynamic inhalation chamber has been recognized by Guangzhou Liwan District Government. AfterAsimilar product is available in the world. Thus the risk of competition is close to zero.Our company will closely follow up and understand the international development trends of inhalation chamber technology and will reinforce research and development of newproducts to ensure possession of leading technology by our company. Currently our company has possessed all the necessary technologies for this project, and has obtained patents and product licenses for some key techniques and processes, so as to reduce the possibility of technical risk. Also the coreofwefor joint research and development of such product and for joint promotion. Their position and reputation in the industry will contribute to increase of brand popularity and reputation, so as to form the product reputation barriers, brand advantage and favorable market relations and to uplift the market entry costfor the followers and to increase our competitiveness. 5.Market StrategiesAs the dynamic inhalation chamber is professional laboratory equipment with high technological content, we willinstitutes in Guangdong, Shanghai and Beijing;✧Domestic 2nd class target market: other domesticprovincial disease prevention and control centers, hygiene and disease control stations, medicine offices, medical colleges and medicine research institutes;✧Domestic 3rd class target market: third class grade Ahospitals, environment organizations, pesticide /chemical fertilizer/chemical research institutes.While proactively developing the domestic market, we will enter the international market. According to the currentdomestic and foreign professional organizations engaging in toxicological experiment.Based on the sizes, software, performance and appearance, the inhalation chambers are divided into high-class, medium-class and low-class three levels.5.3 Pricing StrategiesAs currently there is no similar product available in the domestic market, our pricing is based on the prices of the laboratory equipments in the industry and the overall cost of5.4 Sales ChannelThe sales channel will be designed according to different development stages of company, financial strength and productdevelopment depth as well as the product properties, so as to ensure instant entry of product or technology into the market.For design of market channels of dynamic inhalation chamber, the domestic market may be divided into three categories, with the sales modes of direct sales, agency of direction sales andDesign of international market entry channel:1.Attending international medical instrument exhibitions(such as the global leading world medical instrumentexhibition [Germany] held once a year), toxicologicalresearch conference etc, for promotion of products andseeking agents;as provincial disease control centers and medicine inspection organizations etc) for joint promotion of the product while enhancing the company brand reputation with the product reputation.（1）To participate in scientific research to have our projectbecome the government approved project for research (currently this product has been listed a the project approved for research by Guangzhou Liwan District Commission of Science and Technology), project of promotion of industrialization of hi-tech industry and 863 Key Project,atonproducts, such as CDs, slides and hand bills, to ensure that the market promoting staff are more professional and convincing in promoting and introducing the products. In some key regional markets, the Product Manager shall give technical support;（5）To maintain good cooperative relations with the academic bodies, public health colleges of medical universities and Partners.5.6 Sales Target & Cost BudgetWith consideration to promotional expenses, channel expenses and transportation expenses, the planned sales cost is as the in Table 5-4.domestic professional exhibitions. Other expenses include traveling expenses, bonuses and commission etc.6.Production Operation Management6.1 Production Operation FlowPreliminary preparation: software development (completed),molding (one mold available) and appearance design etc;The equipment Production Operation Flow is indicated in Fig6-1.6.2 Infrastructure & Equipments For the need of operation and production and with comparisonwith the plant rents at the areas around Guangzhou, we plan torent a modern plant in Nanhai, Foshan, as our production center,MetalElectroni c Softwawhich is about 6,000m2 in area, in compliance with the safety standards for production and safety. About 1,000m2will be used as office area and R&D center, 500m2for warehouse and 200m2for exhibition hall. The total investment for decoration of plant and offices will reach RMB2,000,000. The rent is RMB20/m2/month,depreciation, with residual value at zero. The molding fee will be amortized at six years, with residual value at zero. The equipments will be amortized at five years, with residual value at 10%. The infrastructure and equipment depreciation are as the indicated in Table 6-2.6.4 Implementation PlanAfter several years of efforts, the company has made a good foundation for mass production and the preliminary works have been completed. The materials needed for production are。