北大清华EMBA统考笔试考试大纲

199管综2024考试大纲
一、政治经济学。

1. 马克思主义政治经济学基本原理。

2. 西方政治经济学。

3. 中国政治经济学。

二、管理学。

1. 管理学基础。

2. 组织行为学。

3. 人力资源管理。

4. 运营管理。

5. 营销管理。

6. 战略管理。

三、经济学。

1. 宏观经济学。

2. 微观经济学。

3. 国际经济学。

4. 产业经济学。

四、法律基础。

1. 宪法。

2. 行政法与行政诉讼法。

3. 民法。

4. 商法。

5. 劳动法。

五、数学与逻辑学。

1. 数学分析。

2. 概率论与数理统计。

3. 运筹学。

4. 逻辑学。

六、英语。

1. 阅读理解。

2. 完形填空。

3. 翻译。

4. 写作。

七、综合分析题。

1. 综合分析题部分可能会包括对多学科知识的综合考察，考生需要综合运用所学的管理学、经济学、法律等相关知识，解决实际问题的能力。

以上是根据往年情况推测的可能考试大纲内容，具体以考试院发布的官方大纲为准。

希望这些信息能够对您有所帮助。

北大研究生考试大纲
一、考试性质
本大纲是北京大学研究生入学考试的指导性文件，目的是明确考试范围、内容、要求，以及考试形式、试卷结构等，为考生提供明确的复习方向和考试标准。

二、考试科目
1.专业知识
2.综合素质
三、考试形式与试卷结构
1.专业知识：闭卷笔试，考试时间为3小时，满分100分。

2.综合素质：面试形式，满分100分。

四、考试内容与要求
1.专业知识：考察考生对所报考专业的知识掌握程度，包括基本概念、原理、
方法等。

要求考生能够系统掌握专业知识，并能够灵活运用。

2.综合素质：考察考生的综合素质，包括思维能力、创新能力、沟通能力、
组织协调能力等。

要求考生具备较高的综合素质，能够在学术研究、社会实践等方面全面发展。

五、考试评价与成绩评定
1.专业知识：根据考生的答题情况，对知识掌握程度、分析问题能力、解决
问题能力等方面进行评价，给出相应的分数。

2.综合素质：根据考生的面试表现，对思维能力、创新能力、沟通能力、组
织协调能力等方面进行评价，给出相应的分数。

最终成绩为专业知识与综合素质的总和，根据总成绩排名确定录取名单。

Questions:1.Would you please make a brief introduction about yourself?2.Why did you take the MBA examination? Would you please say something about the currently MBA program in China?3.Why do you choose RENMIN University to study MBA? Tell me a little about RENMIN University form your understanding.4.How do the people around you review MBA?5.What‘s the difference between MBA program at home and abroad?6.If you failed this time what will you do in the near future?7.Why do you want to be a part of MBA students?8.Why do you think you are qualified for MBA program?9.Do you have a career plan in 5 years?10.Do you have a study plan if you were accepted as a MBA student?11.What‘s your opinion about the requirement that a MBA student must have working experience?12.How do you define marketing or management?13.Do you think English is quite important in MBA study? Why?14.Do you think MBA training courses will help you a lot in your future life? Why?15.What do you want to do after your MBA study?16.What is the most important qualification that a MBA student should have?17.Say a little about teamwork.18.Say a little about management.19.How communication works in organizations?20.Tell me the relationship between the management and management theory.21.What will you do if you can‘t find a job?22.Do you think that the economy will get better?23.Who are you currently employed with?24.What kinds of opportunities are you looking for?25.What is your biggest accomplishment on the job?26.What joy did you enjoy the most and why?27.What would your former boss say about you?28.Why did you leave your last job?29.Please tell me a little about your working history? What kind of fields?30.Say a little about your educational background.31.What are your strengths and weakness?32.What do you do in your spare time?33.What is your impression of Beijing?34.What is CFO? If you were a CFO, what would you do?35.What is the difference between sales and marketing?。

２０１９清华北大ＥＭＢＡ联合考试真题一、商务英语阅读（阅读下面的短文，对 10 个题目进行判断，每道题正确答案只有一个。

每小题 2.5 分，共 25 分）Text 1When Thomas Keller, one of America’s foremost chefs, announced that on Sept. 1 he would abolish the practice of tipping（付小费）at Per-Se., his luxury restaurant in New York City, and replace it with European-style service charge, I knew three groups would be opposed: customers, servers andrestaurant owners. These three groups are all committed to tipping——as they quickly made clear on Web sites. To oppose tipping, it seems to be anticapitalist, and maybe even a little French.But Mr. Keller is right to move away from tipping—and it’s worth exploring why just about everyoneelse in the restaurant world is wrong to stick with the practice. Customers believe in tipping because they think it makes economic sense. “Waiters know that theywon’t get paid if they don’t do a good job” is how most advocates of the system would put it. To be sure, this is a tempting, apparently rational statement about economic theory, but it appears to have little applicability to the real world of restaurants.Michael Lynn, an associate professor of consumer behavior and marketing at Cornell’s School of Hotel Administration, has conducted dozens of students of tipping and has concluded that consumers’ assessments of the quality of service correlate weakly to the amount they tip.Rather, customers are likely to tip more in response to servers touching them lightly and leaning forward next to the table to make conversation than to how often their water glass is refilled——in other words, customers tip more when they like the server, not when the service is good. Mr. Lynn’s studies also indicate that male customers increase their tips for female servers while female customers increase their tips for male servers.What’s more, consumers seem to forget that the tip increases as the bill increases. Thus, the tipping system is an open invitation to what restaurant professionals call“upwelling”: every bottle ofimported water, every espresso and every cocktail is extra money in the server’s pocket. Aggressiveupwelling for tips is often rewarded while low-key quality service often goes unrecognized.In addition, the practice of tip pooling, which is the norm in fine-dining restaurants and is becoming more in every kind of restaurant above the level of a greasy spoon, has ruined whatever effect voting with your tip might have had on an individual waiter . In an unreasonable outcome, you are punishing the good waiters in the restaurant by not tipping the bad one. Indeed, there appear to be little connection between tipping and good service .1. It may be inferred that a European-style service___.A. is tipping-freeB. charges little tipC. is the author’s initiativeD. is offered at Per-Se2. Which of the following is NOT true according to the author.A. Tipping is a common practice in the restaurant worldB. Waiters don’t care about tippingC. Customers generally believe in tipping.D. Tipping has little connection with the quality of service3. According to Michael Lynn’s studies, waiters will likely get more tips if they______.A. have performed good serviceB. frequently refill customers’ water glassC. win customers’ favorD. serve customers of the same sex4. We may infer from the context that “upwelling” (Line 2, Para 6) probably meansA. selling something upB. selling something fancyC. selling something unnecessaryD. selling something more expensive5.This passage is mainly about __________.A. reasons to abolish the practice of tippingB. economic sense of tippingC. consumers’ attitudes towards tippingD. tipping for good serviceText 2It is well known that when an individual joins a group he tends to accept the group’s standards of behavior and thinking. Many illustrations could be given of this from everyday life, but what is of particular interest to psychologists is the extent to which people’s judgments and opinions can be changed as a result of group pressure. Asch and others noticed that people in a group will agree to statements that are contrary to the evidence of their senses. It would be a mistake to think that only particular changeable people are chosen to take part in experiments of this type. Usually highly intelligent and independent people are used.In a typical experiment, this is what may happen. The experimenter asks for volunteers to join a group which is investigating visual perception. The victims are not, therefore, aware of the real purpose of the experiment. Each volunteer is taken to a room where he finds a group of about seven people who are collaborating with the experimenter. The group is shown a standard card which contains a single line. They are then asked to look at a second card. This has three lines on it. One is obviously longer than the line on the first card, one is shorter and one the same length. They have to say which line on the second card is the same length as the line on the standard card. The other members of the group answer first but what the volunteer does not know is that they have been told to pick one of the wrong lines. When his turn comes he is faced with the unanimous opinion of the rest of the group—all the others have chosen line A but he quite clearly sees line B as correct. What will he do?According to Asch, more than half of the victims chosen will change their opinion. What is equally surprising is that when interviewed about their answers, most explained that they know the group choice was incorrect but that they yield to the pressure of the group because they thought they must be suffering from an optical illusion, or because they were afraid of being different.1. The psychologists are particularly interested in_______.A. the changes in the attitudes of the peopleB. the degree of changes of people’s opinionsC. the result of the experimentD. the difference in people’s characters2. People who are usually chosen to take part in the experiments are_______.A. stubborn and independentB. knowledgeableC. ignorant and docileD. capable of reasoning3. Which of the following statements is TRUE?A. The experimenter and all the members of the group except the victim know the purpose of the experiment.B. All of them know the purpose of the experiment.C. Only the experimenter knows the purpose of the experiment.D. Only the victim knows the purpose of the experiment.4. More than half of the victims changed their opinion because_______.A. someone in the group changed their opinionB. they thought their eyes must be deceivedC. they thought the group choice was correctD. they had been told about the answer5. The purpose of the author in writing this passage is to_______.A. illustrate the influence of the group’s pressure on individual’s behaviorB. invite more volunteers to join in Asch’s experimentC. tell the audience how to perform psychological experimentD. encourage people to act against the group’s opinion二、逻辑数学推理（一）逻辑推理（每题只有一个正确选择，本大题共5 小题，每小题 4 分，共20 分）1. 去年某旅游胜地游客人数与前年游客人数相比，减少约一半。