高中英语新课标(人教版选修9)课件+Unit+5+Inside+advertising+Listening课件+选修九+(1)+Word版含解析

4. Which ad targets students? Explain why. Ad 3 “Students, bring a friend and get in for half price!!!”
5. Who do you think the first ad targets? Explain why. People in the Newtown community. “Help us to make Newtown a community to be proud of.”
2. What information do all three ads give? Place, time, date.
3. Which ad targets parents? Explain why. Ad 2 “Come along and see how talented your child is!”
2. Finish your exercises in workbook.
2. The senior students at Newtown High School are having a concert to raise money to help homeless children. Mandy and her friends are in charge of advertising the concert. Listen as they plan their advertisements and then answer the questions.
3. Listen again and complete the chart. In the first column write who the target is; in the second column write the message they will use for each target and in the last column write where they will display each advertisement. One row in each column has been done for you as an example.

At the airport
Advertisements WHERE?
On TV
At the cinema
On buses On the radio
In train stations
Compare advertisements
Compare the two advertisements,
which one is easier for you to
C. Do you think the message is true? Give
reasons.
No, because just wearing a certain
brand of shoes won’t make you exciting, popular or have fun—it takes much more effort than that.
C. Why do advertisers often use the “Buy one get one free” message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.
How advertising works
Let’s enjoy two advertisements!
Discussion
1. Do you like McDonald's better than KFC because of the advertisement?
In newspapers Everywhere On billboards In magazines

2. Can you add more to the list?
Solution 2 Advertising organizations
1. What do they do to make sure ads are ethical (morally correct)? • educate and support their members • make rules for everyone in the organization to follow 2. What does a code of ethics refer to? 3. Do you think the language in the ad meet codes of ethics? • exaggerate its effect • mislead people to lose weight in an unhealthy way
人教版高中英语 Book9Unit5Insideadve rtisingreading教学课件
共14张PPT含视频
2020/9/19
Keeping advertisers honest
Solutions The law Advertising organisation Complaints organization The consumer
1. persuade sb to behave in certain ways 2. go to a lot of trouble and expense to do sth 3. false advertising 4. prevent sb (from) promoting immoral behavior 5. ban sth altogether 6. for this reason 7. give reasons for sth 8. make rules for everyone to follow 9. say bad things about... 10. be honest and truthful about 11. get made=be made 12. make a complainten it comes to sth 14. judge the claims for oneself 15. be flooded with advertisements 16. educate sb sbout sth

4. Environment
A. What does this advertisement encourage you to think? It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.
On TV
At the cinema
On buses
On the radio In train stations
Compare advertisements
Compare the advertisements, which one is easier for you to remember? Why?
As explained in B, they are not really getting anything for free because the advertiser puts a price on the product that the consumer buys that will cover the cost of the “free” one.
5. “Speeding” and “How fast am I goive the
same purpose. What do both advertisements want people to do? They want people to stop speeding.
HOW ADVERTISING WORKS
Scan the headings of each section and get a general understanding of the text.