CHINESE FACE
In contrast, for some 4,000 years, Chinese culture has downplayed concept of the individual—instead emphasizing the supremacy of the family and group.
It was all about bringing honor to your clan. With the emphasis on the collective, the sense of self blurred so much that it practically didn't exist. In fact, individualism was seen as immoral.
Definition As a sociological construct, the Chinese concept of face is difficult to define. The famous writer and translator Lin Yutang (1895 –1976) even went so far as to say that “face cannot be translated or defined.” He did however characterized it as “Abstract and intangible, it is yet the most delicate standard by which Chinese social intercourse is regulated.”
Face
Losing face In situations where someone of reputation has made a mistake or done wrong, and the error is made attributable to that person in public, then that one person has "lost face" - their reputation in the eyes of their peers has been reduced. To make someone lose face or even unknowingly is a huge dishonor and could mean the end of a relationship.
