飞利浦照明案例分析
- 格式:ppt
- 大小:820.01 KB
- 文档页数:13


LED商业照明(室内)优秀案例赏析商业照明是商业场所对于照明的新需求,目前在众多应用案例中皆有不俗的表现。
不同的商业场所对于LED照明有着不同的需求,而LED的诸多优势和特性也能够不同层次的满足这些商业场所的各种需求。
不同场所对于LED光源的需求1.中高级专卖店、商场等室内商业气氛照明LED光源节能环保、无紫外线,迎合了某些商家展示个性化光环境的心理,成了一些商家针对某些特殊产品展示的偏好光源;它全光谱的色彩范围很适合烘托专卖店和商场的气氛,LED光源在局部照明、重点照明和区域照明方面的优势,能营造出其他传统照明电光源所无法比拟的高品质光环境,非常适合商业照明网域。
这时候,价格成了次要考虑的因素。
2.娱乐场所、美容院照明LED整合的光源具备全特性容易控制,可以创造静态和动态的照明效果,从白光到全光谱的任意色彩,渲染出一种强烈的娱乐气氛来,LED的出现给这类空间环境的装潢设计开启了新的思路。
3.酒吧、咖啡厅等休闲场所的气氛照明LED光源体积小,固态发光,给了灯具制造商无限的发挥空间,可以专业制作各式不同风格的LED灯具,而LED全光谱的任意色彩和动静态的照明效果让它的装饰性和制造情调的功能在这一类场所表现得淋漓尽致。
4.博物馆、美术陈列馆等专业场所的照明博物馆、美术陈列馆等场所属于对照明环境要求较高的特殊场合,其展示物品的特殊性要求照明光源不含紫外线,没有热辐射。
LED是冷光源,光线中不含紫外线,完全可以满足博物馆、美术陈列馆对照明的特殊要求。
5.商业性剧场、电视演播厅舞蹈和摄影的舞台照明LED光源在室内照明的应用,给剧场、演播厅的照明环境詮释了一个新的概念。
作为一流的英国电视台,GMTV去年将演播室的照明改为变色LED,照明方面的能源利用减少了60%以上,演播室的温度也降到更为舒适的程度。
6.旅馆、酒店、宾馆照明酒店、宾馆的照明运用LED产品,给顾客带来一种不一样的感受,除了节约能源之外,还能尽显豪华和温馨,对业主而言,LED营造的个性化的光环境可以充分彰显企业的实力。
跨文化交际案例题(1,2)Case StudiesCase OnePhil is my foreign teacher. He is very nice and friendly to me and he often asks us to have free talk in his apartment. One day, I decided to give Phil a gift to express my appreciation of his help in my oral English. I called him but the line was busy. So I went to Phil’s apartment directly. He opened the door looking surprised, but didn’t let me in. I stood in the corridor and said a few words of thanks, and gave my gift to him and left quietly with great disappointment and puzzlement.. How could he be so cold to me? All my gratitude and fondness of Phil seemed to have gone. ..Case TwoI could never forget my experience of an oral exam with our American teacher Mary. After reading the passage Ichose on the spot and answered her questions about the reading material and I asked her how I did in the exam. She said I had done a very good job and my oral English was quite good. I left the examination room happily. But to my great astonishment, I wasn’t given a high score for what her praise of me. I felt kind of being tricked and couldn’t understand why Mary appeared to be so hypocritical. Similar things happened to my classmates, too.Note: Have you ever had such an experience as the above two students? What do you think causes their trouble? Is it because their English was not good enough? Do you agree that Phil was cold to the student and Mary was hypocritical? How can we avoid such unhappy moments? Do you have any stories to tell about your contact with foreign teachers or foreign friends?Case Three:Shang Rongguang went to study in the United Statesin 1984 and spent two years there before he returned toBeijin. This is what he wrote about his experience during a Christmas vacation with Finkbiners:Like us Chinese, the Americans are hospitable. But they show their hospitality in a totally different way. For example, when a Chinese family has a house guest, especially a close relative or a friend from far away, like a foreigner, the guest automatically becomes the focus of the whole family’s attention. The hosts treat their guest with the best food they can afford and tailor the family menu to their guest’s taste. Sometimes either the host or hostess asks for leave from work to take their guest sightseeing.Americans,however,welcome their guests by taking them in as one of themselves, part of the family, without giving them any special attention. Westerners may feel at home with this, but the Eastern people are not used to it and may misinterpret it as neglect.A Thai girl once complained to me that her Christmas vacation in Washington D.C. was not interesting and that she would never again choose a host family for a vacation.“What happened?” I asked.“Nothing. I just think I was probably not welcome.”“But how?”“They didn’t care much about me. When I said I would like to go to some museum, they said OK, you go ahead. And they did whatever they’d planned, and paid no attention to my existence.”One example she gave was that when the whole family was going skating and she went with them out of politeness. “I never did ice skating in Thailand, and I don’t like it. As a visitor and a foreign student, I’d like to see more of the city.” She said. Her hosts, though kind, probably never thought about this aspect of the Eastern psyche. They might even have been surprised to learn that the Thai girl didn’t want to go skating with them. “Whey did she go?” they would ask..I had a similar experience with the Finkbiners. They were always busy with work, and none of them spent even half a day with me. When they went to the office, they just asked me to choose between going with themand staying home. Nevertheless, behind that seemingly casual hospitality, I saw their very thoughtful hearts. They took me to Chinese restaurants; at home, they always told me I didn’t need to eat things I didn’t like; when they had business in Springfield, they remembered to take me to Lincoln’s home…. Above all, they trusted me with their house, Can you imagine a Chinese family trusting their home to a foreigner who is neither a relative nor an old friend, but a stanger?(Source: Jianguang Wang, ed. Westerners Through Chinese Eyes. Beijing: Foreign Languages Press, 168—170)Questions:1. What did the American host family do that made the girl from Thailand feel unhappy?2. Do you think the Finkbiners were hospitable to the writer?3. How would your family treat a foreign guest? Anda friend from another place?4. What is your idea of hospitality? How do you like your host treats you?跨文化交际案例分析内容提要:合资企业中,跨文化差异现象的存在,使得企业领导与员工的沟通具有一定的障碍,这主要是由于不同的文化背景所造成的。
光影演绎单身小户型飞利浦“有爱”家居————飞利浦住宅照明灯具与应用:用光设计美好生活家居序列一Case 1 配光艺术,生活视野中贴近身体的感受一项调查显示,中国内地城市的80后单身人群约有75%情绪不佳,其中22.2%感到孤独寂寞,30%有焦虑挫折感,13.9%对周围事物缺乏兴趣;生活以及心理负担已成为威胁其健康的潜在杀手。
对此,住宅设计师通常选择装修简洁明亮的客厅,相应配光的选择,重点在于舒适与情感追求的把握。
住宅配光是一门被人忽略的艺术。
飞利浦照明住宅设计师认为,在沙发或在你所觉得单调的空间位置,增添那么一盏设计简约LED台灯,空间动态感立马丰富起来,照亮你需加强的阅读光线或想突出的视点部位。
另外利用环境背景光,在顶部的内槽装点隐蔽的飞利浦LED灯带,漫反射下的光线不仅照亮空间,显现舒适与昏雅,还能减缓人的眼部疲劳,令人身心放松。
直接照明具有直白有力的特点,在顶部安装不透光性的飞利浦LED吊灯,光透射下,照亮墙上的壁画与沙发,增大空间的同时,令人心情愉悦而明朗的有爱家居。
飞利浦居家照明一点点细节的精致,便可为家居植入一丝浪漫与温馨,浸透愉悦和明丽Case 2 睿意生活,住宅小清新的光影艺术研究发现,光线对人类健康的影响首先发生在生物钟上,对褪黑激素的分泌产生影响。
美国全国灯光照明事务局公共关系部主任巴切纳说:“那些经常上夜班的人需要合理利用光线,人为制造一种昼夜循环,使体内的激素分泌保持正常。
”合理利用光线投射下来的瞬间,照亮人的肌肤,明悦人的情绪的特点;配合灯具装置内LED光源的漫反射,使空间更显丰富轻灵。
飞利浦照明住宅设计师在家居照明设计中,大胆利用丰富多彩,科技创新的飞利浦LED灯饰打造健康有爱的单身方案。
精巧的LED光源隐藏着6000多种色彩可调变幻的LED魔灯,结合智能调光的优点,打造炫彩浪漫的家居,邀请三五好友相聚,一起热闹愉悦地过节。
另外,混合搭配飞利浦ledino系列台灯,打造静默冥想型的居家氛围,体会一份单身的宁静与安详。
优质光源创造优质光环境—飞利浦照明新⼀代帕灯的启⽰⼴告PAR30是射灯⼤家庭中很值得评说的⼀类,是在商照市场中应⽤数量多、应⽤范围⼴、对光源有讲究、光⾊迷⼈的⼀类射灯。
不管是采⽤卤素灯、⽯英灯还是陶瓷⾦卤灯等哪种光源,这种帕灯都是很受商家欢迎的灯具产品。
2013年,北美曾经有过仅⼀个规格的帕灯就订货上亿只的订单,⾜见其商照魅⼒!技术领先恰逢其时今年8⽉8⽇,飞利浦照明在上海发布两款新⼀代商⽤LED/PAR30射灯,⼀种是轨道射灯,另⼀种是E27灯头射灯,在流明、⾊温⽅⾯满⾜70W陶瓷⾦卤灯的替换需求。
这两款⾼亮度、⾼光效、⾼品质的产品以其卓越的散热性、安全性、精准性,引领商⽤PAR30射灯进⼊更为⾼效节能的LED时代。
这是深谋远虑影响商照市场的新产品,是这种款式的帕灯进⼊技术发展新阶段的标志。
▲飞利浦照明LED PAR30射灯帕灯起源于国外parcan,即有⾓度聚光灯的意思。
LED帕灯,即把LED作为光源的⼀种商照射灯灯具。
⽽PAR30射灯应⽤场所更加⼴泛。
如各种商业展⽰,如汽车展⽰、珠宝⾸饰、星级酒店、品牌服装、⾼档会所、博物展馆、连锁商场、品牌营业厅、专业橱窗、柜台、⼤型商场、超市等重点照明场所。
▲飞利浦照明LED PAR30射灯我们先看飞利浦照明LEDPAR30射灯的主要参数:功率为40W,总流明⾼达4500流明,整灯光效为112.5流明;⾊温3000K,显⾊指数82,可以替换70W陶瓷⾦卤灯。
为了更好的聚光性能,需要采⽤更⼩尺⼨、亮度更⾼的点光源,⽬前市场上的COB芯⽚都⽆法满⾜设计要求,此次飞利浦照明特意定制了陶瓷基板COB芯⽚,这款开拓⾏业先河的⾼密度、COB芯⽚光效⾼达150流明/⽡。
COB光源的好处除了增加了光强之外,与同功率的SMD光源相⽐还可增加照射距离。
再看这款帕灯的结构⼯艺与与光学处理。
在商⽤照明领域,LED光源散热⼀直是⼀个技术难点,产品的散热性能决定了产品寿命、可靠性、光衰等重要参数。