高考英语《流行话题 语境识词4500》Unit 63 Ecommerce, the Small Business Road to Profits素材

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高考英语《流行话题 语境识词4500》Unit 63 E-commerce, the

Small Business Road to Profits素材

Unit 63

E-commerce, the Small Business Road to Profits

Is it correct to say, "As the big get bigger, the small get smaller?" It could

well be so, if it weren't for the Internet and the surge of "electronic commerce".

Much has been changed. Think back to a decade ago and imagine you were looking for

a specialized product. It's a story which happened to me.

I wanted to purchase 300 quill pens to hand them out to guests at a function

being held in Nov. 1991. It wasn't until I had exhausted almost all of the Melbourne

Yellow Pages directory that I gained a lead. A Melbourne gift supplier knew of a

company in Britain that produced quill pens in the quantities which I required.

I commenced by faxing the Sales Manager. Having no response after a week, I sent

another fax addressing it to "anyone who can help me". A week later I received a

brochure. We chose the quill pens most suitable and placed an order for 300 via the

fax. After 3 days I rang the company to see where my order was, only to find out

the order had not been received. I proceeded to refax the information. The order

then was processed and they asked for a deposit which was sent. They then confirmed

the order. Being in the freight forwarding business, I asked our UK agent to pick

up the shipment for me in three days. At that point the unexpected occurred. They

didn't have the required number of quill pens in stock. The order was incapable of

being fulfilled on time! The result? The whole process took 6 weeks to reach the

point where the outcome was negative. This was in 1991.

That is not the way o do business in 2000. If today I was looking for quill pens,

I would go straight to the Internet. There I would find numerous suppliers of quill

pens and be able to see clear pictures, examine prices, know when and how the product

could be delivered, and order and pay for it. Today suppliers compete by their web

pages and have opened up the whole world to their products.

E-commerce helps small businesses compete in the world market, against

multinational organizations. Businesses, no matter how small, become virtual

organizations and can give the same information as though all the components of

manufacturing, warehousing and freight were available as in-house functions.

Let's assume that my quill pen supplier in Britain is now just that -- the

supplier. The customer, however, doesn't know that! The several participants in its

supply chain are now the manufacturer, the marketing company (my quill pen company),

the freight company, the distributor and the end user. The Supply Chain can be

electronically automated with the greatest of ease. It does not matter how many

participants are involved, or how far and extended is the supply chain. The Internet

does the rest! 2 E-commerce enables small to medium-sized businesses to usefully interact within

the Supply Chain, as if they were all part of the same organizations they now have

the tools to compete! All this happened in a market which, until recently, was

regarded for the big players only. Overall it brings competitiveness and greater

profitability.