1403批次之前的,北外《跨文化管理(经管专升本选修)》第1-8单元自测

北外网院经管类课程考核管理条例北京外国语大学网络教育学院经管类课程考核管理条例(2011年3月修订)为使北京外国语大学网络教育学院的考试工作科学化、规范化，保证考核的公平和公正，严肃考风考纪，特制定本管理条例。

本条例明确了北京外国语大学网络教育学院（以下简称“学院”）经管类课程考核方式及评价过程，为学生了解各课程的考核管理办法提供了参考依据。

第一部分：总原则1.学院实行学分制，学分计算方法按照教学计划规定执行。

2.课程总评成绩为课程是否通过的唯一依据。

课程总评成绩达到60分（含）以上者，即可获得该课程学分。

3.各类课程成绩通过网络学习平台（以下简称“学习平台”）管理和发布, 各类课程的总评成绩以学院签发的纸介成绩单为准。

4.专业课和专业基础课课程不设课程终结考试，形成性考核的成绩即为对应课程的总评成绩。

总评成绩按比例组成，具体为作业成绩占总评成绩的70%，自测成绩占总评成绩的30%。

形成性考核的总评成绩低于60分则该课程不通过。

5.《大学英语》系列课程、《微积分》和《线性代数》设有课程终结考试，学生必须参加学期期末的笔试以取得最终成绩。

不同的是，《大学英语》系列课程的总评成绩是由形成性考核成绩和课程终结考试的卷面成绩按比例共同组成，其中形成性考核成绩由单元自测成绩组成，具体为课程终结考试成绩占总评成绩的80%，形成性考核成绩占总评成绩的20%。

而《微积分》和《线性代数》两门课程的终结考试的卷面成绩直接为该课程的总评成绩。

无故不参加课程终结考试的学生该课程不通过。

第二部分：课程终结考试1.选择《大学英语》系列、《微积分》和《线性代数》中的任一科目进行学习，学期期末必须参加课程终结考试。

2.学院实行考试预约制度。

考试预约的时间一般在每年的5月份（春季学期）、11月份（秋季学期）进行（具体预约时间请参见平台相关公告）。

学生需在考试预约期内通过学习平台预约参加考试的课程。

没有进行考试预约的学生无法参加课程终结考试。

答案与解析
单选题
1 国际商法的调整对象是（）
A. 国际经济关系
B. 国际商事关系
C. 国际民事关系
D. 国际关系
你的答案 B
本题考察的知识点是国际商法的调整对象
2 在法律渊源中，以判例作为主要法律渊源的国家是（）
A. 德国
B. 英国
C. 法国
D. 中国
你的答案 B
本题考察的知识点是不同法系的法律渊源及英美法系国家分布
3 由至少一名普通合伙人，至少一名有限合伙人组成的企业称为（）
A. 普通合伙
B. 特殊合伙
C. 民事合伙
D. 有限合伙
你的答案 D
本题考察的知识点是有限合伙的概念
判断题
1 国际贸易惯例虽然不是法律，但具有普遍的约束力。

A. 正确
B. 错误
你的答案 B 更多试题及答案+扣二九七九一三九六八四$ 本题考察的知识点是国际惯例的法律效力
2 在大陆法系国家，原则上承认判例具有法律同等的效力。

A. 正确
B. 错误
你的答案 B
本题考察的知识点是大陆法系的渊源。

6、The deal，next week，will allow Charney to make a great fortune in the stock market.A．completed B．being completedC．to be completed D．having been completed Array 7、It is broadcast on TV that the 88th Academy Award Ceremony was held in Dolby Theatre seats an audience of approximately 4, 000.A．where B．whoseC．which D．when8、If the weather had been better, we ______ a picnic yesterday.A．must have had B．would haveC．could have had D．will have9、The course about Chinese food attracts over 100 students per year, _______ up to half are from overseas.A．in which B．of whomC．with which D．for whom10、—Why are you in such a hurry, Bob?—Mother told me I ________ be home by 9:00 pm, or she will be worried.A．must B．mightC．can D．may第二部分阅读理解（满分20分）阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项。

AAs a senior high school student, my future is always on my mind. To be exact, thoughts of the future have kept me up countless nights and made me worry enough to do poorly on more than one test. Because of this, words of wisdom are a source of comfort. Steve Jobs gave a speech to Stanford’s graduating class in 2005 and his words resound repeatedly in my mind whenever I think about my future.It started when I became a junior, when college came into view. It’s the first big step to making your life your own. So when Jobs discussed his life as a student, some fears were eased. He, too, felt the need to attend college to make something of himself. He faced what many areextremely afraid of: uncertainty. His lack of understanding caused him to stop attending collegeand focus on what he felt was important. His story had a happy ending, of course, since Array everything turned out well.This doesn’t mean that students shouldn’t attend college, but rather that they shouldn’t worry so much. You’ll get where you need to go, even if your path is a bit more winding than you’d like.Jobs talked about the hardships in his work. His love of his work helped him carry on and he got where he was meant to be, which restates the point: don’t panic. One particular part of his speech stayed with me. Steve Jobs quoted the saying “Stay hungry, stay foolish” and it has become my motto. Staying foolish is realizing that you are still a fool, no matter how much you’ve learned or experienced. There is always more to explore. Staying hungry is wanting to find those things about which you are still uneducated.Steve Jobs’ level of success is possible to achieve, and I aim to prove that. With the willpower to go into the world living every day like my last and allowing the future to take care of itself, I will do great things. In the last moments of my life, I’ll be proud of what I have done and hope to have all the wisdom a person could wish for.1、The author felt worried when ________.A．he had to take tests at schoolB．he had lots of sleepless nightsC．he thought about his futureD．he searched for words of wisdom2、It is suggested in Paragraphs l and 2 that ________.A．the author is a college studentB．Steve Jobs’ words had no effect on the authorC．Steve Jobs failed because of his decisionD．the author cares much about his future3、What did the author gain from Jobs’ speech?A．Courage to drop out of school.B．Bravery to face uncertainties.C．Interest in computer industry.D．Confidence in defeating Jobs.4、What did NOT Steve Jobs encourage students to do in his speech? Array A．Be content with what they know.B．Have the desire to learn more.C．Stay calm in the face of hardships.D．Be modest so as to learn more.5、The passage is mainly about ________.A．an experience of a speechB．a memorable meeting with JobsC．the most impressive quotation in lifeD．the wisdom drawn from a speechBHobbies Help Cure Addiction to the InternetWhile some parents have expressed concerns about the amount of time their children spent surfing the Internet during the summer break from school, it wasn’t a problem for Yin Qiming.Instead, the 37-year-old Shanghai resident and his daughter divided their vacation between cyberspace and the 8-year-old’s other interests.“My daughter has many hobbies and I and her mother respect her choices, so we accompany her to classes she enjoys, such as learning to play the drums and drawing,” he said.“She loves to play outside with her friends, so she doesn’t think the Internet is a must-have thing in her life.”Yin added that he rarely imposes a time limit on his daughter’s online activity.“She sometimes uses WeChat (a popular instant-messaging tool) on my mobile phone, but only to contact her m other,” he said. “Once she has her own plans every day and realizes that the internet is just a part of life, she won’t become addicted to it.”Li Lin, a primary school teacher from Liaoning province, expressed a similar opinion.“We do some homework onlin e, including reciting stories, and the children use the Internet frequently every day of their lives,” she said, noting that the children’s online activity is limited to 30 minutes a day at school.“We should make better use of the Internet to provide chil dren with more knowledge andhelp them to grow up,” said Li, who has a 10-year-old son. Array The key to preventing children, especially those at primary and middle schools, from becoming addicted to the Internet is to limit the time they spend online and to ensure that they know cyberspace cannot replace traditional forms of communication, she said.Mao Feizhu, a psychologist from Fujian province in southeast China, said people overestimate the influence of the internet.“Many people, even some parents, believe the Internet plays a big role in our daily lives, and many things can be completed online, but that’s not completely right,” she said.“We can use social applications to talk or play basketball games, and even share what we are thinking about, but sometime s it’s impossible for our emotions to be accurately reflected in this way. What children need is emotional communication and real physical exercise. After all, love cannot be bought on the net,” she said.Perhaps, the best way to stop young netizens spending too much time online is to encourage their other interests but also accompany them when they go online: “We should use the Internet, not become its slaves.1、What bothers lots of the parents today is that their young children ______.A．enjoy chatting with friends onlineB．are addicted to playing cell phones deeplyC．spend too much time on the InternetD．love playing computer games too much2、How did Yin Qiming keep his daughter free of the Internet addiction?A．By inviting her to plan her own time limit of using the Internet.B．By talking and playing with her frequently to spare the holiday.C．By sparing time to accompany her developing her own hobbies.D．By encouraging her to make enough friends in the real life.3、According to Li Lin, the key to preventing the Internet addiction is ________.A．to limit their time online and encourage real life communicationB．to stress the importance of friendship and making friends onlineC．to make rules on surfing online and offer more online timeD．to forbid Internet use and spend more time on book-reading密封线自觉遵守考场纪律如考试作弊此答卷无效 4、Which of the following shows the development of ideas in the passage? I: Introduction CP: Central point P: Point Sp: Sub-point C: Conclusion A ． B ． C ． D ． 第三部分 语言知识运用（共两节）第一节（每小题1分，满分20分）阅读下面短文，从短文后各题所给的A 、B 、C 和D 四个选项中，选出可以填入空白处的最佳选项． The aim of writing a letter of application is to help you to “sell” yourself.lt should state 1 the job you want, and should tell what your abilities are and what you have 2 . It shouldbe simple, human, personal and brief without 3 out any necessary fact.In writing a letter of application, bear in mind that the things a possible employer is most4 to want to know about are your qualifications, your achievements and your aims. The opening paragraph is perhaps the most important part. If the first few sentences fail to5 the reader’s attention, the rest of the letter may not be6 at all. Try to key your opening remarks to the needs or interests of the employer not to your own need or desire. For example, instead of beginning with “I saw your7 in today’s paper.” you might say “I have made a careful study of your advertising during the pas t six months” or “I have made a survey in my neighborhood to find out how many housewives8 your product and why they like it.”Try to 9 generalities. Be clear about the kind of job for which you are now 10 Array College graduates looking for t heir first positions often ask “What can I 11 in a letter? Employers want experience, which, naturally, no 12 has.” The answer is that everything you have ever done is 13It is important to write a good strong closing for your letter. 14 a specific request for an interview or give the possible employer something definite to do or expect. An excellent15 is to enclose (内附) a stamped, self-addressed (写上自己地址的) envelope with your letter. That makes it easier for a possible employer to get in touch with you.1、A．clearly B．carefully C．obviously D．easily2、A．found B．done C．known D．heard3、A．sending B．taking C．leaving D．picking4、A．probable B．possible C．likely D．able5、A．pay B．win C．show D．fix6、A．kept B．continued C．written D．read7、A．advertisement B．report C．article D．introduction8、A．change B．make C．sell D．use9、A．avoid B．remember C．protect D．gain10、A．losing B．applying C．preparing D．fitting11、A．offer B．simply C．mean D．provide12、A．worker B．beginner C．owner D．manager13、A．success B．development C．practice D．experience14、A．Make B．Ask C．State D．Get15、A．result B．decision C．promise D．idea第二节（每小题1.5分，满分15分）阅读下面材料，在空白处填入1个适当的单词或括号内单词的正确形式。

第一单元选择题1 下列哪一个因素不会直接影响商业银行货币创造的规模？（）A. 原始存款B. 法定存款准备金率C. 现金漏损率D. 银行的利润率2 最早设立股份制银行的国家是（）A. 美国B. 英国C. 德国D. 法国3 在商业银行的内部组织结构中，董事会属于（）A. 决策机构B. 执行机构C. 监督机构D. 管理机构4 商业银行能够随时满足客户提现，这是其经营原则中的（）A. 安全性原则B. 流动性原则C. 盈利性原则D. 风险性原则5 商业银行经营的首要目标在于（）A. 获得盈利B. 保证安全C. 保证流动性D. 以上都是6 商业银行把社会上各种闲散资金集中起来再通过贷款将资金投向社会经济各部门，这体现了商业银行的哪一个职能？（）A. 信用中介职能B. 支付中介职能C. 货币创造职能D. 金融服务职能7 在下列金融机构中，哪一个是能够吸收活期存款的？（）A. 中央银行B. 商业银行C. 保险公司D. 证券公司8 自20世纪90年代以来，商业银行在经营和业务上也产生了很多变化，下列哪一项不是变化的趋势之一？（）A. 银行的国际化进程加快B. 金融业务与工具不断创新C. 银行越来越专业化D. 金融管制总体呈现放松趋势9 商业银行在社会经济生活中存在的组织形式设立应该遵循（）原则A. 公平竞争、注重效率B. 积极进取、优胜劣汰C. 规模不限、不断扩大D. 以上都是1 0世界上大多数国家的商业银行在外部组织形式上采取了（）A. 单一银行制B. 多元银行制C. 总分行制D. 全能银行制第一单元是非题1 商业银行的行政首脑是总经理（行长），是商业银行决策机构的构成部分。

商业银行通过支付中介职能可以称为工商企业、社会团体和个人的货币保管者、出纳者和支付代理人。

在各类金融机构中，商业银行的历史最为悠久×2 √3 √4 现代商业银行都是根据资本主义经济发展、按照资本主义原则，以股份公司形式组建而成的。

5、______ caught in the rain unexpectedly, we still enjoyed the journey very much. A．When B．AsC．Unless D．Although6、When she was in trouble, I did what I could to help her．__________ my help, she wrote me Array a letter of thanks．A．In honor of B．In case of C．In terms of D．In return for7、Tom is the only one of the students who a scholarship since last year.A．has won B．have won C．is winning D．wins8、---Jenny is becoming slimmer and slimmer.---- It is said that she hired a fitness instructor last year and _____ since.A．is working out B．worked out C．has been working out D．had worked out9、________enough money, the young man was unable to buy his girlfriend expensive jewelry. A．Not to save B．Not savingC．Not having saved D．Not saved10、.---How did you French?---- I lived in Paris for two years before I came to England, so I got lots of practice.A．go through B．pick up C．set up D．turn up第二部分阅读理解（满分20分）阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项。

北京外国语大学综合评价录取测试题解析第一部分：语言能力测试阅读理解1. 题目：根据短文内容，选择正确的答案。

- 解析：这是一道阅读理解题目，要求根据短文内容选择正确答案。

考生需要仔细阅读短文，并根据文中的信息进行判断和选择。

2. 题目：根据短文内容，判断正误。

- 解析：这是一道判断题，要求根据短文内容判断给出的陈述是正确还是错误。

考生需要仔细阅读短文，并根据文中的信息进行判断。

听力理解1. 题目：根据听到的对话，选择正确的答案。

- 解析：这是一道听力理解题目，要求根据听到的对话内容选择正确答案。

考生需要仔细听对话，并根据对话中的信息进行判断和选择。

2. 题目：根据听到的短文，回答问题。

- 解析：这是一道听力理解题目，要求根据听到的短文内容回答问题。

考生需要仔细听短文，并根据短文中的信息进行回答。

第二部分：综合素质测试逻辑思维1. 题目：根据给出的条件，推理出结论。

- 解析：这是一道逻辑思维题目，要求根据给出的条件推理出结论。

考生需要运用逻辑思维能力，根据条件进行推理。

2. 题目：根据给出的图表，回答问题。

- 解析：这是一道图表题目，要求根据给出的图表内容回答问题。

考生需要仔细观察图表，并根据图表中的信息进行回答。

综合分析1. 题目：根据给出的材料，回答问题。

- 解析：这是一道综合分析题目，要求根据给出的材料内容回答问题。

考生需要仔细阅读材料，并根据材料中的信息进行回答。

2. 题目：根据给出的情境，选择最合适的行为。

- 解析：这是一道情境选择题目，要求根据给出的情境选择最合适的行为。

考生需要综合分析情境，并根据情境进行判断和选择。

以上是北京外国语大学综合评价录取测试中的一些题型和解析，希望能对考生们的备考有所帮助。

祝大家考试顺利！。

6、All the photographs in this book, stated otherwise, date from the 1950s. A．unless B．until C．once D．if7、— Nancy, what classes are you taking this term? Array— _____ I want to take two English courses, or maybe Spanish.A．What’s up? B．It’s none of your business. C．I’ve no idea. D．I’m not sure yet. 8、––You seem to be familiar with this city.—I ______ here for three years. It’s so great to be back.A．lived B．had livedC．have lived D．live9、—What do you think of Betty?— Lovely，though she ______ be naughty sometimes．A．should B．mustC．can D．need10、These remarkable findings suggest the elephants have ________ a memory capacity to make distinctions between human voices.A．built up B．packed up C．brought up D．took up第二部分阅读理解（满分20分）阅读下列短文，从每题所给的A、B、C、D四个选项中，选出最佳选项。

ACanada is a bilingual country with "co-official " languages. English and French enjoy equal status as the official languages of all government agencies in Canada. This means that the public has the right to communicate with and receive services from government in either English or French. Government employees have the right to work in the official language of their choice in certain bilingual regions.Like the United States, Canada started as a colony. Beginning in the 1500s it was part of New France bu t later became a British colony after the Seven Years’ War. As a result, the Canadian government recognized the languages of both colonizers: France and England. The Constitution (宪法)Act of 1867 admitted the use of both languages in federal courts. Years later, Canada strengthened its commitment to bilingualism when it passed the Official Languages Act of 1969, which reconfirmed the constitutional origins of its co official languages.Recognition of both English and French protects the rights of all Canadians. Among otherbenefits, the 1969 Act recognized the Canadian citizens should be able to access federal laws and Array government documents, whether their native language was French or English. The general law also requires that consumer products feature bilingual packaging throughout the country.The Canadian government is committed to advancing the equality and the use of English and French and provides support to the development of English and French minority communities. However, the reality is that most Canadians speak English, and of course, many Canadians speak another language entirely.Although the federal government theoretically guarantees bilingual services in all areas, there are many regions where English is the clear majority language so the government does not offer services in French in those regions. Canadians use the phrase "where numbers justify "to indicate whether a local populations language requires bilingual services from the government.While many Canadians are bilingual in English and French, Statistics. Canada finds that over 10 other languages were reported as a language spoken by its people. About two-thirds of the respondents who spoke one of these languages also spoke either English or French1、Why are two official languages accepted in Canada?A．The language-using tradition caused by Canada's colonial historyB．The theoretical commitment made by Canadian courts in the pastC．The welcome attitude towards people coming from all over the worldD．The mastery of two languages of Canadians because of school education2、What is the current situation of official languages in Canada?A．People speaking English are superior because of their access to federal lawsB．Federal governments have to provide bilingual services to all citizens in CanadaC．French minority communities are given more support due to their language-using history D．There are more people speaking English than French in some parts of Canada3、What can we infer from the passage?A．The legal court usage of French and English was established in Canada in 1969.B．Some Canadians in certain districts might speak neither English nor FrenchC．Either French or English should be used on products in Canada according to the law D．English has gained superior legal position to French because of bigger users in Canada4、Which is the best title of the passage?A．The Official Languages in Canada B．Canada, a Multiple-language Land Array C．Balancing English and French in Canada D．Advancing English and French in CanadaBIn the short time Steve and Zach had been inside their tent packing their tools,wind-blown flame had skipped from the top of one tree to another. The long dry summer had turned the forest into a tinderbox.“Let’s go! We can make it back to the river we crossed today!” Steve kept Brady on the lead and their heads down against the fire-wind. But Brady barked a sharp warning. Ahead of them lay a thick curtain of smoke across the track. They would never make it through that. The dog was pulling at his lead trying to draw them away from the smoke, and yet Steve was uneasy. It seemed to him that they were moving away from the river.Suddenly, Zach cried. “Zach!” Steve shouted. “Are you OK? Where are you?” Then Brady pulled Steve down a sharp slope(坡). At its base, Zach was rubbing his ankle.As Steve helped his friend to his feet, Brady lifted his head and snuffed(嗅) the smoke-laden wind. Next moment, the dog bounded away and disappeared. The boys shouted for him, but he didn’t come back. Steve couldn’t blame Brady for panicking. He himself wanted to run even though he didn’t have a clue which way.Steve and Zach hadn’t gone far when there was a familiar bark, and Brady came bounding, stopped directly in front of Steve and hit him with his head, pushing him back toward the slope they’d just climbed. But Steve didn’t get it. Then Brady grabbed the boy’s jeans and started pulling. The message was clear, but Steve hesitated. Of course he remembered Brady saving his uncle’s life when the dog was much you nger. Was he still sharp enough to get them through this?Nearby, a pine went up in a whoosh of smoke. Brady pulled again, urgently. “OK, big guy,” Steve gritted(咬紧牙关). Brady led them back down the slope and into the trees. Not far from them fire was touching underbrush. Several times the big dog stopped. Often he changed directions. Steve was so tired that he just wanted to rest, but Brady wouldn’t have it. The dog bullied both boys to go on. How long they’d walked Steve had no idea. He was almost numb when he heard it—the wonderful sound of rushing water!1、What happened to Steve and Zach at first?A．They got injured. B．They lost their dog. Array C．They were trapped. D．They became separated.2、Brady ran away to ______.A．seek help B．find a way outC．rescue Zach D．escape for life3、How did Steve feel after Brady pulled his jeans?A．Uneasy. B．Impatient.C．Numb. D．Uncertain.4、The passage basically describes ________.A．an adventure B．an explorationC．an escape game D．a training program第三部分语言知识运用（共两节）第一节（每小题1分，满分20分）阅读下面短文，从短文后各题所给的A、B、C和D四个选项中，选出可以填入空白处的最佳选项．“It’s time to wake up, Emily,” my mom sings from the kitchen. I 1 to open my eyes. Why didn’t the alarm on my cellphone go off?Soon, I realize today is the day for my 2 : “A day without technology.”I didn’t realize what I had gotten myself into until I was driving to school in my car in3 . No radio broadcasting my favorite songs. I had to sing to myself.As soon as I got to school, I went to the library to print out my English project . “Uh-oh,” I thought. “This isn’t allowed. ”The school day went on and I finally grew 4 the rule. This wasn’t so 5 ! I could do this every day.I drove home after school, and my 6 eventually went into afterschool mode, 7 on what I would eat for supper and who would be voted off American Idol later that night. The 8 thing I knew, I was chatting with my friends on Facebook, checking email and watching a video on YouTube, all at the same time!My mom walked in and her jaw dropped.“What happened to no 9 ?” She asked me. I froze for the second time that day andforced myself to go back to reality. I had 10 .This experiment, which many teenagers would never have the courage to attempt, was Array actually 11 to me. Even though my attempt at going about my day without technology was a failure, I realized that if I really tried, I would be completely 12 without my addiction to technology.Hey, we may even find we like talking to our families instead of watching TV. We might 13 a bicycle ride or a walk to the park instead of looking at pages and pages of Facebook pictures.These devices certainly make my life easier, and I definitely wouldn’t 14 getting rid of them altogether, but I do believe the lives of today’s teenagers would be obviously 15 without our technology dependence.1、A．try B．pretend C．refuse D．decide2、A．expectation B．exploration C．experience D．experiment3、A．doubt B．silence C．surprise D．excitement4、A．interested in B．annoyed with C．impatient with D．used to5、A．hard B．easy C．strange D．comfortable6、A．rule B．plan C．mind D．role7、A．agreeing B．concentrating C．counting D．depending8、A．one B．first C．last D．next9、A．homework B．control C．pressure D．technology10、A．improved B．started C．failed D．finished11、A．available B．convenient C．beneficial D．avoidable12、A．fine B．terrible C．creative D．successful13、A．quit B．enjoy C．hate D．regret14、A．suggest B．mind C．practice D．prevent15、A．boring B．complicated C．difficult D．different第二节（每小题1.5分，满分15分）阅读下面材料，在空白处填入1个适当的单词或括号内单词的正确形式。

1、北外网院都有哪些专业？答：英语、工商管理、会计学、信息管理与信息技术、电子商务、国际经济与贸易、金融学共七个专业。

2、北外网院学历教育招生层次？答：北外网院学历教育有高起专、高起本和专升本三个层次。

3、学习时间是多长？答：高起专和专升本是2.5年学制，最长5年学习年限。

高起本是5年学制，最长8年学习年限。

学制是教育部统一的规定，高起专和专升本最短不得少于两年半，高起本不得少于五年。

4、北外网院招生对象？答：高起专、高起本：持有高中（或相当于高中的中专、技校、职高）及以上学历毕业证书者；专升本：持有国民教育系列的专科或专科以上毕业证书者。

报读高起专和高起本的学生，报读时年龄需满18周岁;报读专升本的学生，报读时年龄需满21周岁。

5、一年有几次招生？什么时间开学？答：一年分春、秋两季招生。

春季一般在3月开学，秋季一般在9月开学。

6、北外网院有入学测试吗？是否有免试入学？答：除符合免试入学条件的学生外，报名学生必须本人到学习中心参加入学测试。

免试入学条件（见下表）层次专业免试入学条件（凡具备以下条件之一者可申请免试入学）高起专高起本英语专业□持有国家承认的大专及以上毕业证书者，专业不限；□持有当年高考或成人高考成绩，达到当年当地高考或成人高考录取分数线者；□持有大学英语水平考试四级证书（CET4）或四级考试425分以上者；□持有公共英语(PETS)三级或以上证书者；□持有剑桥商务英语证书（BEC）标准级或以上证书者；□持有全国高职高专英语应用能力测试（A）级证书者。

经管类专业□持有国家承认的大专及以上毕业证书者，专业不限；□持有当年高考或成人高考成绩，达到当年当地高考或成人高考录取分数线者。

（在入学注册时年满28周岁的学生可免考英语）专升本英语专业□持有国家承认的英语专业大专毕业证书者；□持有国家承认的本科及以上毕业证书者，专业不限（同时可学分互认全部公共基础课，包括免考教育部统考课程）；□持有大学英语水平考试四级证书（CET4）或四级考试425分以上者；□持有公共英语(PETS)三级或以上证书者；□持有剑桥商务英语证书（BEC）标准级或以上证书者；□持有全国高职高专英语应用能力测试（A）级证书者。

网络营销（第1次）作业请考察一种社会网络服务(Social Networking Services)，如在博客、微博、社区网站等中任选一种，并探讨：该种服务可以实现哪些网络营销功能？举一种具体的社会网络服务企业，指出利用其开展网络营销如何体现网络的信息沟通优势。

（出自第一单元）答：社会网络服务营销(Social Networking Services)社会性网络服务，专指旨在帮助人们建立社会性网络的互联网应用服务。

SNS营销是借助SNS用户间人与人关系的黏性与信任进行营销。

SNS的使用者往往会倾向于选择其好友选择的商品和服务，这就让SNS具有了营销价值。

2006年，伊万·威廉姆斯(Evan Williams)，杰克·多尔西(Jack Dorsey)、比兹·斯通(Biz Stone)共同推出Twitter服务。

标志性的140字文本信息发布，面对所有人开放的信息更新以及简单明了的用户界面，twitter表现出强大的聚合力量。

在美航坠河事件中，一位使用者以早15分钟的实时事件报道，“我刚看到一架飞机坠入了曼哈顿附近的哈德逊河中。

”引发无数跟帖事件报道，击败了《纽约时报》网络版的更新速度。

证明了信息共享文化强力的传播速度。

微博的营销功能市场与消费者研究：客户资源开发与数据挖掘，客户信息反馈与分析建立品牌知名度：事件营销（杜蕾丝的大雨事件营销），口碑营销，利用最佳受众做软广告客户关系：企业微博与客户微博互动，用户群组赞助其他利益相关者关系产品与促销信息发布促销：转发有优惠券或赠品客户服务微博营销包括：1.对内容提供者营销：为其在内容中提及你的产品提供方便的工具、资源及激励。

2.对内容消费者营销：理解消费者、增加接触点以与目标人群进行个性化互动观察消费者如何感知你的品牌，测量消费者情绪。

3.对内容分享者营销：让分享者更容易分享有关你的内容，创造有创意的、利于传播的互动内容。

4.在微博平台上做广告（较少）。