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Proposal
Title: A Study on C-E translation of Scenic Spots Introductions of Guangzhou from the Perspective of Eco-translatology
Rationale and Significance of the Proposed Study
Since the 21st century, along with economic globalization, transnational tourism also gets rapid development. China， as a big country with full tourist resource, with the successful hosting of the 2010 Guangzhou Asian Games, Guangzhou will usher in more and more foreign tourists. How to better convey the information in the travel material, how to best introduce Chinese culture to foreigners by Chinese tourism as more as possible, it is closely related to the translation quality of scenic spots introduction. Scenic spots introduction is an important way for the tourists to get tourist attractions information, proper scenic spot introduction can make the tourists to obtain the necessary background knowledge, deepen their understanding of the scenic spot culture connotation and good translation of scenic spots introduction. It can make foreign friends better understand China's culture, also good for the spread and communication of culture. To select the perspective of Eco-translatology, using the methods and principles of Eco-translatology to study the scenic spots introduction of Guangzhou, will have a lot to the guiding role of the English translation for the scenic spots introduction of Guangzhou..
Literature Review (Background)
Current researches on tourism translation are more concentrated on analysis of the translation of right or wrong, such as spelling missing
errors, grammar mistakes, misnomer, encumbrance, expression repeated language, cultural misunderstanding existing in the tourist translation. Theoretical research from the macro level is still in its infancy. The deficiency of theoretical discussion directly led to the weakness of translation practice and cultivation of translation talents. In the study of tourism translation, there are more research on attractions name, signboard, scenic spots culture, scenic spots introduction and slogan and so on. Among them, for the study of scenic spots introduction, most domestic scholars study it from the perspective of the functional translation theory or skopos theory, but there are just a few people studying it from the perspective of Eco-translatology. According to Li Xiangwu, Chen ping(2012), they take the translation of "skopos theory" as the guiding principle, then analyzed the scenic spots translation errors paradigm, aimed to improve the quality of tourist attractions in Chinese-English translation. Analysis is comprehensive. And ZhaiXiaoYi, she explored translation of tourist attractions introduction text from the perspective of the functional theories. Through the analysis of the text content and rhetoric of travel sites attractions introduction, she was tried to explain the enlightenment of functional theories for Chinese travel website text. The context was detailed, but overall, it still stays in text translation error analysis, and putting forward effective strategies. Eco-translatology is a new emerging interdisciplinary subject that makes the translatology mix with the ecology and mutual infiltration. Hou min (2013), under the guidance of Eco-translatology, through discussing problems in the translational eco-environment of tourism translation in Shanxi, put forward the subjects of translation of tourism culture translation environment and internal adaptation and multidimensional response strategy, etc. Analysis is very detailed, but example is insufficient. Guo Fen (2011), guided by the Eco-translatology,
