商务英语毕业论文
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商务英语毕业论文范文谈判,已深入到社会生活的各个领域。
如为了成交一笔买卖而进行的业务洽谈;为了达成互利、互助或合作经营的协议而进行的讨论磋商。
下面是店铺为大家整理的商务英语毕业论文范文,供大家参考。
商务英语毕业论文范文篇一[摘要] 文章探讨商务谈判人员的合作与竞争、人格决定作用、中西谈判理论思想的关系等三个理念。
作者认为这些理念是决定谈判成败的关键。
[关键词] 商务谈判科学理念理念是人脑中的高位意识形态,是指导和影响人们行为的基础观念,理念的形成是由人的知识、经验、思维方式等因素的影响决定的,而理念一旦形成,又对人们的行为产生指导和影响。
商务谈判是商业职场人员的一种日常工作,也是他们在职业生涯中的一种创造性劳动,自然也受到理念的影响。
本文探讨的商务谈判的科学理念问题,并不是要描述商务谈判人员的各种谈判理念,强调的是商务谈判人员应树立正确的、科学的理念。
理念一:商务谈判中合作比竞争更重要1.合作是商务谈判中矛盾的主要方面我们处在一个利益纷争的时代。
在每个涉及利益的领域平等谈判、公平博弈,最终达成妥协,其结果便是各方可以接受和获得的最大利益。
在诸多领域,没有博弈,就没有程序正义,就没有效率的均衡,就没有利益的增进。
从这个角度看,商务谈判中似乎竞争更甚于合作。
但竞争只是谈判中矛盾的一个方面,并不是矛盾的主要方面。
谈判中矛盾的主要方面应该是合作。
现代博弈论把博弈分为合作博弈与非合作博弈两大类型。
如果一个博弈中的参与者能够联合,达成一个具有约束力的协议,并且这种协议是可以强制执行的,则为合作博弈;如果不存在这样一个协议,博弈中的每个参与者都是独立地从个人理性出发,选择那些使自己的利益最大化行为或者对策,则为非合作博弈。
因为谈判只有通过合作的博弈才能有双赢的结果。
有谈判学家认为,谈判是否成功,不是取决于所要解决的问题是对抗性的还是非对抗性的,而是取决于:(1)该问题是否可以通过谈判解决;(2)谈判者是否不仅乐于“争”和“取”,而且愿意做出条件的交换和相应的妥协;(3)谈判者是否能在一定程度上相互信任。
商务英语毕业论文doc商务英语翻译工作在国际贸易活动中起着越来越重要的作用,对商务英语翻译的探索和研究也很有必要。
下面是店铺为大家整理的商务英语毕业论文,供大家参考。
商务英语毕业论文范文一:商务英语精读教学改革思考摘要:本文通过CLIL教学理念中的4C框架,探讨了商务英语精读课程教学方法的改革。
商务英语精读教学往往将语言和商务知识相割裂,而在CLIL教学理念的4C框架下,通过整合课程教学内容、变革课堂组织形式及完善课程评价体系,可以改变这一现象,从而提高学生的学习效率,提升教学质量。
关键词:CLIL;商务英语精读;教学方法改革商务英语精读是一门以语言技能为主、商务知识为辅的语言课程。
课程旨在通过对语言的实际运用及课程内容的学习,使学生的英语语言,尤其是商务英语语言能力得到长足的发展,并进一步打下商务知识基础。
然而,在我国讲授商务英语的多数英语教师由于受到专业知识的限制,往往用讲授基础英语的方法进行商务英语教学,以词汇和语法教学为主,仅把商务作为专业知识课进行教学,以翻译为主(丁利英,2008)。
这种教学模式只是在形式上把英语与专业结合起来,课堂缺少双向交流的机会,教师难以帮助学生逐步具备以英语为媒体进行商务交流的能力。
内容与语言相融合的教学理念(以下称为CLIL)是一种学习并使用外语与学习学术内容相结合的教学理念。
CLIL指的是对学术内容及学生外语能力在教学过程中的相融,学术内容与外语能力在教学目标上具有同等重要的地位(Lyster,2007:6)。
商务英语精读作为一门跨学科课程,旨在发展学生的英语语言能力和商务技能,而CLIL教学理念可为学生创设真实的商务交际情景,将学生从孤立的、纯粹的学习语言方式中解脱出来,可以大大提高英语学习的效率。
同时,CLIL可以有效地把英语教学与商务知识教学结合起来,促进学生对商务专业知识的掌握。
因此,本研究将尝试运用CLIL的相关教学理论探讨商务英语精读教学方法的改革。
商务英语方向论文范文商务英语,主要是指人们在商务活动中使用的英语,由语言知识、交际技能、专业知识等构成。
商务英语作为一门专业英语,不仅具有一般英语特点,且具有丰富的文化底蕴。
下文是店铺为大家搜集整理的关于商务英语方向论文范文的内容,欢迎大家阅读参考!商务英语方向论文范文篇1浅析商务英语信函的特点和翻译实践【摘要】掌握撰写和翻译商务英语信函的技能是十分必要的,可以使我们在今后的商战中处于不败之地。
本文阐述了现代商务英语信函的特点及翻译的问题。
【关键词】商务英语;信函写作;翻译随着全球经济一体化进程的不断发展,商务活动日益频繁,互联网的迅猛发展使商务信函就成为国际贸易中客户之间沟通的主要方式。
当前国际贸易中的竞争日趋激烈,时间、速度和效率显得更为重要。
这必然带来商务信函风格和语言上的变化。
各公司的董事和经理们都不愿意把时间浪费在阅读那些啰嗦,空洞的文字上,他们要求书信讲究实效,看一遍你就能知道说的是什么。
现代书信的特点可以概括为清楚,简洁,有礼貌,语言风格更趋于自由和口语化。
清楚就是要准确明白地表达自己的意思并确保对方也能准确领会你的写信意图;简洁就是用尽可能简单的或少的词语来表达意思;礼貌就是在写商务信函时要站在对方的立场上考虑问题并做到彬彬有礼。
这些特点从商务信函的开头语中就可以看出。
例如:一、介绍公司或公司产品Specializing in the export of Chinese foodstuff,we wish toexpress our desire to trade with you in this line.我们专营中国食品的出口,希望与你方在这一行业建立贸易关系。
We are the largest garments trading company in Japan,andhave offices and representatives in all major cities and townsin Japan.我们是日本最大的服装贸易公司在日本的所有主要城镇都有我们的办事处和代理。
有关商务英语方面论文商务英语毕业论文商务英语是外贸人员同世界各地开展进出口贸易时用于洽谈交易、联系业务的一种应用语言。
下文是WTT为大家整理的有关商务英语方面论文的范文,欢迎大家阅读参考!有关商务英语方面论文篇1浅论商务英语教学美国的次贷危机演变成金融危机,不仅威胁了美国经济,也殃及世界上其他国家,其负面效应对中国经济形成了较大的冲击,尤其是对外依存度较高的外贸行业受到的影响则更大。
严峻的经济形势很大程度上影响了商务英语专业学生的就业。
商务英语专业的学生在日趋白热化的就业竞争中胜出?这对商务英语教学提出了更高的要求。
一、商务英语课程特点与教学现状Hutchinson和Waters认为商务英语是专门用途英语中的一个分支,是一门以语言学为主导、吸收了一切与商业相关的领域的学科研究方法的综合陛学科,基本上属于应用语言学。
从语言的角度看,商务英语是商务环境中应用的英语,但从内容而言,商务英语叉不能脱离商务。
其特点是:(1)以目的为导向;(2)以自我学习为中心;(3)真实语料2]。
例如,BEC商务英语口试主要考查考生商务交往过程中运用英文的能力。
商务交往主要包括建立和保持商务联络、谈论工作、制定计划与安排工作等,目的性和实用性较强。
20xx年高等教育出版社出版的《体验商务英语》还设置了真实的案例分析。
改革开放后,中国众多高校纷纷开设“经贸英语”、“商贸英语”、“商务英语”以及“外贸英语”等课程,培养既通晓外语又精通国际商务的复合型人才。
有的院校如上海对外贸易大学还开设了相关的研究生课程。
另外,出版了一系列商务英语教材,例如英国剑桥大学出版社出版的级商务英语教材,与其相关的商务英语考试和培训已获得了广泛的关注和肯定。
但是,我国多数讲授商务英语的英语教师由于受专业知识的限制,往往用讲授基础英语的方法进行商务英语教学,以词汇和语法教学为主;而多数讲授商务英语的商务专业课教师由于缺乏语言教学的经验,教学中以翻译为主。
大学商务英语毕业论文商务英语是以国际间的商务往来为基础的语言交流,商务英语包括的范围比较广。
下文是店铺为大家整理的关于大学商务英语毕业论文的范文,欢迎大家阅读参考!大学商务英语毕业论文篇1浅论商务英语翻译的技巧商务英语所涉及的范围比较广泛,涉及各行各业,这也就决定了从事商务英语翻译的人不仅仅需要有扎实的英语基本功,还有对其他方面的英语进行了解,这样一来才能使交易双方能够更好地沟通,完成交易。
现如今,整个世界融为了一个整体,各个国家之间的贸易往来逐渐丰富,目前在国际间最通用的就是英语。
商务英语要求翻译者更加的精确、对等,因为商务英语中会涉及到很多文件、条款等信息,所以必须要精确。
只有这样才能达到双方活动的顺利进行。
尤其在我国,中西方文化差异较大,更应该注意这方面的问题。
一字之差就容易铸成大错。
所以,做好商务英语的翻译工作尤为重要。
本文针对这一问题展开讨论,分析了商务英语的翻译技巧。
1. 商务英语及商务英语翻译的概括商务英语涉及范围很广,包括的种类也十分多。
大部分跟国际商务活动有关的例如:国际贸易、会计、金融等方面所用到的英语都属于商务英语的范围。
它涉及的领域主要包括对外贸易、招商引资、国际旅游、海外投资以及国际运输等方面。
除了领域广泛之外,它还包括许多专业的英语例如:广告英语、法律英语、应用文英语、包装英语等。
因此,伴随着国际贸易的范围不断的扩大,越来越多的人,开始加入到翻译的这一事业之中。
对商务英语的翻译,在很长时间以来备受关注,商务英语翻译工作也是一项十分复杂的工作,由于其用途的广泛性和特殊要性,就决定了商务英语的翻译工作不能仅仅局限于传统的翻译中务词汇和具有较好的商务语法基础,这些是一个翻译者应该具备的原则和技巧,不能仅仅依靠“信、达、雅”的翻译要求来完成商务英语的翻译工作,必须依照商务文件的愿意,把它翻译的既能清楚的表达意义,又能够符合商务双方的语言习惯。
在翻译的过程中一定要从实际情况出发,做到具体问题具体分析。
商务英语专业毕业论文(最新5篇)商务英语专业要求学生受到英语听、说、读、写、译等方面的良好训练,掌握英语语言和文学、政治、经济、管理、社会文化等方面的基本理论和基本知识,并通过英语专业全国四级和八级考试。
下面是精心为大家整理的5篇《商务英语专业毕业论文》,希望能够给您提供一些帮助。
商务英语教育改进措施篇一1、改进教学内容。
在语言经济学视角下,加强对课程设置的改革,可以提升商务英语的教育质量,并且可以提升商务英语的语言价值。
在目前的商务英语教学中,主要以基础、知识和能力为主要教学目标,难以满足社会的发展形式,同时不利于学生在社会的发展。
另外,商务英语的教学目标主要是便于学生和供应商的谈判,然而在实际教学中,学生通过实践课程难以有效的提升自身的专业素养。
因此,我国商务英语教育应该适当的改革教育内容,以期可以更好的促进学生的发展。
首先,商务英语的教学应该以基础知识为主要目标,要使学生具备扎实的基本功底。
其次,我国商务英语院校要提升学生的听说和翻译技能,使其可以更好的同外国客户进行交谈,从而可以提升学生的业务能力。
最后,我国商务英语教学中,应该设立一部分实践性内容,以期可以帮助学生掌握最新的岗位工作流程,进而可以为社会提供更多的实用型人才。
2、以社会需求为教育导向。
在商务英语的教学中,主要是以基础教学和交流为主,学生难以掌握企业的最新发展形式,不利于企业更好的融入社会的发展。
针对这种现象,我国商务英语院校应该积极的制定相应的措施,以期可以提升学生的适应能力。
首先,我国商务英语院校应该积极的在教学过程中添加应用实例,例如企业的最新发展动态和客户的最新谈判技巧等,只有在课程教育中添加实践性内容,才可以更好的提升学生的素质。
其次,我国商务英语院校应该加强对学生的实践技能训练,学校可以根据自身的经济条件,建立适当的实训基地,以期可以增加学生的课后实践,从而可以更好的使学生将理论与实践相结合。
最后,我国商务英语院校可以加强和社会企业的合作,将学生输送到企业中进行实习,这种方式不但可以提升学生的实践性能力,还可以提升学校的教学质量。
商务英语专业类毕业论文范文一、跨文化交际视角下的商务英语沟通策略研究摘要:随着全球化的深入发展,跨文化交际在商务活动中变得越来越重要。
本文以跨文化交际理论为基础,探讨了商务英语沟通策略在跨文化商务环境中的应用。
通过对相关文献的综述和实际案例的分析,本文提出了跨文化商务沟通的策略,包括文化意识培养、语言能力提升、非语言沟通技巧等。
研究发现,有效的跨文化商务沟通能够促进商务合作的顺利进行,提升企业的国际竞争力。
关键词:跨文化交际;商务英语;沟通策略;全球化;商务合作二、商务英语翻译中的文化因素及其应对策略研究摘要:商务英语翻译是跨文化商务活动中的重要环节。
本文以文化因素对商务英语翻译的影响为切入点,探讨了商务英语翻译中的文化差异及其应对策略。
通过对实际翻译案例的分析,本文提出了在商务英语翻译中处理文化因素的策略,包括文化背景了解、语言转换技巧、文化适应能力等。
研究发现,有效的文化因素处理能够提高商务英语翻译的准确性和可接受度,促进跨文化商务交流的顺利进行。
关键词:商务英语翻译;文化因素;应对策略;跨文化商务交流三、商务英语口语教学中的情境模拟与角色扮演研究摘要:商务英语口语教学是培养商务英语专业学生实践能力的重要途径。
本文以情境模拟和角色扮演为教学方法,探讨了商务英语口语教学的有效性。
通过对教学实验和数据分析,本文发现情境模拟和角色扮演能够激发学生的学习兴趣,提高口语表达的流利度和准确性。
同时,本文还提出了在商务英语口语教学中应用情境模拟和角色扮演的具体方法和注意事项。
关键词:商务英语口语教学;情境模拟;角色扮演;实践能力;教学方法四、商务英语专业课程设置与就业需求对接研究摘要:商务英语专业的课程设置需要与就业需求相匹配,以提升学生的就业竞争力。
本文以我国某高校商务英语专业为例,通过调查分析企业对商务英语专业毕业生的需求,提出了优化课程设置的建议。
研究发现,企业对商务英语专业毕业生的语言能力、跨文化交际能力、商务知识等方面有较高要求。
商务英语专业毕业论文参考商务英语实际上就是商务环境中应用的英语,也就是已在从事或将要从事商务行业的专业人才所学习或应用的专门用途英语。
下面是店铺为大家整理的商务英语专业毕业论文,供大家参考。
商务英语专业毕业论文范文一:高职商务英语教学创新模式研究摘要:本文以高职商务英语教学模式的改革创新为高职教学改革的切入点,分析目前高职商务英语教学的现有问题,明确高职商务英语教学模式改革的方向,进行高职商务教学的深入改革和创新,以提高高职商务英语教学水平,保证高职教学人才输送的质量,从而更好地服务社会。
关键词:高职院校;商务英语;教学模式;创新一、高职商务英语教学中存在的问题高职商务英语教育是知识体系和实践体系的复合综合体,对高职商务英语教学模式进行不断改革和创新,对于高职学生的培养水平提升具有重要作用。
而探索改革的首要工作在于发现现有教学模式中存在的问题和弊端。
(1)高职学生英语基础不扎实。
部分高职院校在学生企业实践工作中投入力度较大,而在基础教学中重视程度远远不够,导致高职学生缺乏基础知识学习意识,在以后实践工作中很难进一步提升和深造,缺乏长远的发展潜力。
(2)高职教师队伍中教师水平参差不齐。
教师教学目的模糊,基础教学和实践教学不加以区分,导致教师队伍混乱,基础教学教师缺乏,教学实践培养不足,使学生未能形成知识体系和实践体系的综合培养。
(3)教学材料过于单一、陈旧;教学环境过于简单、传统。
二、高职商务英语教学改革方向高职商务英语应具有针对性和个性化服务特点,立足高职学生英语学习基础,针对社会行业发展需求,针对现有问题进行改革,方可使高职商务英语“学以致用”,发挥其教学价值和社会价值。
改革的方向需要针对教学三要素:学生自身、教师方面以及教学条件。
(1)学生方面。
了解学生英语学习的基本功,在扎实学生基础知识方面不容放松,在教学安排上,低年级学生基础教学严控把关,保证学生基本功底扎实,根据学生专业实际需求和行业实际,进行针对教学和专业教学。
毕业英语论文范文毕业论文(设计)质量是衡量高等职业院校办学成果最为重要的依据之一,也是评价一个学生综合素质的重要标尺。
下面是小编为大家推荐的毕业英语论文范文,供大家参考。
毕业英语论文范文范文一:商务英语毕业论文Implication of Cultural Differences on International Business NegotiationsAbstractBusiness negotiations under different cultural conditions are cultural negotiations. With the development of economic globalization and frequent business contacts,cultural differences havebecome very important. If they are neglected, they could cause unnecessary misunderstanding,or even undermine the result of business negations. Therefore, it is of great significance to know different cultures of different countries as well as ways to avoid cultural conflicts in the context of international business negotiations. The paper begins with the definition of culture,analyzes the causes of cultural differences and explains the impact of cultural differences on international business negotiations from three perspectives of communication process,negotiation style and values concept. Finally,it analyzes effective ways to deal with the problem arising from cultural differences in the negotiation process. The paper stresses that in business negotiations between different countries negotiators should accept the other party's culture, try to make him be accepted and make a correct evaluation with help of effective communications. In a word,for successful cultural negotiations,cultural differences need to be perceived,accepted and most importantly played down.Key words:culture cultural difference business negotiation impactContents1. Cultural difference (4)1.1 The definition of culture (4)1.2 The causes of cultural differences (4)1.2.1 Geographical differences (4)1.2.2 Ethnic differences (4)1.2.3 Political differences (4)1.2.4 Economic differences (4)1.2.5 Religious differences (4)1.2.6 The concept of difference (5)1.3 Importance of international business negotiations on Cultural differences (5)2. Cultural differences on the impact of international business negotiations (5)2.1 Communication process (5)2.2 Negotiating style (8)2.3 Values (8)2.3.1 Ethics (8)2.3.2 Sense.............................................................................. (8)2.3.3 Concept of Collective (8)2.3.4 Concept of time (8)3. How to deal with international business negotiations and culturaldifferenc es (9)3.1 To learn more about the former in the negotiations of the cultural differences that may arise (9)3.2 In the negotiations necessary to correctly handle the cultural differences (9)3.3 Negotiations to do a good job of follow-up for the exchange of cultural differences (10)4. References (11)Business negotiation in interpersonal relationships as a special form, relate to different geographical, ethnic, social and cultural exchanges and contacts, which have taken place in cross-cultural negotiations. In cross-cultural negotiations,the different geographical, ethnic, cultural differences will affect the thinking of those negotiations,the negotiation style and behavior,thus affecting the entire negotiation process. Therefore, to engage in business activities, especially for the cross-border business activities must understand and master the links between different cultures and differences. Conducting negotiations with the organization,also have to understandthat cultural differences impact on the negotiations, only the face of such a positive impact on the desired objectives can be achieved1. Cultural differences1.1 the definition of cultureNational culture is a country-specific concepts and value systems,which constitute the concept of people's lives and work behavior. The nations of the world as a result of specific historical and geographical and gradually formed its own unique cultural traditions and cultural patterns. As the difference of Chinese and Western traditional customs,values,religious beliefs , different ways of thinking, etc, making the different performance of Chinese and Western cultures.1.2 the causes of cultural differencesCultural diversity caused by many reasons, T o sum up, the main source of cultural differences are in the following areas:1.2.1 geographical differencesRefers to the geographical differences in different geographic regions due to the geographical environment, the level of economic development and traditional differences in habits,people often have different language,lifestyle and hobbies. And these will affect their behavior. For example, the West and the American people in some countries treat Christmas important, but in areas such as near the equator do not have snow all the year round, the people of some African countries may not have the concept of Christmas because the best modified Christmas is snow, as to the people in the region that are not long-term snow ,there is little concentration of Christmas than American States.1.2.2 national differencesEthnic differences is the different ethnic groups in the development of long-term process, the formation of their own language,customs and preferences,habits. Their diet,clothing,accommodation,festivals and rituals,such as material and cultural life of their own characteristics. Take the history of our country and our Hun Han, the Xiongnu people are valiant, characteristics of typical nomads. And we tame the Han character,the typical characteristics of farming nation. Which led to the Huns in the diet, clothing, accommodation,festivals and rituals,such as material and cultural life are different with Han.1.2.3 the political differencesPolitical differences are due to the political system and the policies and regulations on people's behavior with the role of a standardized, so that all peoples in the political aspects on the concept of the existence are differences. Take the United States and France as example, the United States by the Constitution the powers of the President of the severe restrictions on the two major powers with other institutions of Congress and the Supreme Court of strong constraints. While France also had to set was ready to royalist restoration of the monarchy of the Third Republic to amend the Constitution a little further expand the powers of the president.1.2.4 economic disparitiesEconomic differences are result of the economic factors of a reflection of cultural differences. For example, the people in the Western developed countries are rich lives and high level of education, people will pay more attention to the quality of life,security means more generally. And economic backwardness of the Third World, people care more about food and clothing.1.2.5 religious differencesReligion is the development of human society to a certain stage of historical phenomenon, Religion has its own (Catholic) Major epidemic in Western Europe and South American; Islam is the scope of the whole of the Middle East and North Africa. Buddhism is more prevalent in Asian countries. The world has three major religions: Christianity,Buddhism and Islam. Christian (Protestant) is major epidemic in Northern Europe,North America and Australia; people in many parts of Asia believe in Buddhist. Different religions have different cultural tendencies and precepts,which affect the way of people understand things, codes of conduct and values.1.2.6 the concept of Values differenceValues are means of objective evaluation criteria of things. It includes the concept of time, wealth, the attitude towards life,the attitude to risk and so on. Different societies’ people to the same things and problems will come to different and even opposite conclusions.Geographical differences,ethnic differences,political differences,economic differences,religious differences and differences in concepts have the impact on people's penetration in the food, clothing, accommodation, festivals and rituals,such as material and cultural life in all its aspects. Thus affecting people's behavior,values,religious beliefs and modes of thought have a lot of difference, Finally has formed the various countries and areas of cultural differences.1.3 cultural differences on the importance of international business negotiationsPractice in the negotiations, many negotiators often do not understand,or took note of the cultural importance of thesignificant impact on negotiations. Negotiating parties for foreign culture,some negotiators may have noticed some of the other negotiations, "different" or "hard to understand" the concrete manifestation of negotiations,but that is not important. Some people blindly believe that negotiation is the use of foreign-related facts and figures to speak, and the facts and data are common. Similarly,some foreign countries’ negotiators to negotiations with each other to maintain harmonious relations, they will notice the similarities between both cultures, while ignoring their differences. Let's look at an example.In 1992,negotiators from China and other 12 experts of different professions to form a delegation to the United States purchases about 30 million U.S. dollars of chemical equipment and technology. The US naturally does everything possible to satisfy them. One of them is negotiations in the first round of the delegation sent to each of them a small souvenir. The Souvenirs packaging is very particular is a beautiful red box,red for advanced. But when the delegation was pleased to open the box when face-to-face in accordance with the Americans,Everyone's face appears very not the nature actually--there is a golf cap,but the color is green. American businessman's intention is: after signing the contract,and everyone to play golf. But they don’t know the "be a cuckold" is the biggest taboo in Chinese men. Finally the delegation did not sign the contract,not because the Americans "insult" people,but because they work careless,and even don’t know the common sense that Chinese men taboo "be a cuckold". How can we feel free to tens of millions of dollars project to them? It can be seen that the failure of the Americans negotiation is due tothey do not understand the Chinese culture.From the above examples,we can learn in business negotiations,if we do not attach importance to each other's cultural differences, the negotiations are likely to lead to failure.2. Cultural differences on the impact of international business negotiationsThe impact of culture on negotiations is extensive and profound,and different cultures will naturally divided people into different groups, this region, the difference between their respective groups are bringing people of different cultural groups tend to alienate each other; On the other hand, different cultural communication and exchanges between people are also obstacles. Therefore,the requirements of the negotiators to accept each other's culture, but also by cultural differences,unmistakably reveals that the purpose of understanding of each other's behavior,and they have been accepted by the other party, and ultimately reach a consensus agreement.Overall, the impact on culture negotiations are in following several aspects:2.1 the communication processCultural differences on the communication process of the negotiations,first of all is the performance of the communication language in the negotiation process. Language is a bridge of any country, any region and any nation. States companies, individuals to conduct business negotiations, we must first have the language to this. The differences language of international business activities is the most direct and clear. Such as China's "white elephant" brand batteries,to the English "White Elephant" it would cause bad associations.Because the "White Elephant" In addition to the name ofanimals that have two meanings: "The owner did not use, but may be useful to others; do not reuse things." Solve the language problem is very simple,you can hire a translator or use a common third language to talk. While the negotiators of the language used in a variety of cultures with higher fitness, but no matter what, the difference is obvious. Such as Japan, Brazil and France Culture,the Japanese style of business communication is the most polite, more positive commitment to the use of recommended and guarantees,and less use of threats, commands and warnings of freedom of speech, their manners of speech style, The most prominent is that they do not often use "no", "you" and facial gaze, but to maintain a period of silence; Brazilian businessmen to use "no" and "you" at the higher frequency,their negotiation style seems more presumptuous, and it seems not lonely in the negotiations, to gaze at each other and touch each other from time to time; French businessmen negotiating style is all the most presumptuous, in particular, their use of threats and warnings at the highest frequency,in addition,they are still very frequent use of interrupted, facial gaze, as well as "no" and "you". It can be seen, only to clarify these differences that can avoid the reticent Japanese,Brazilian over enthusiasm or the French’s misunderstanding of the threat, which achieved the success of international business negotiations.Cultural differences impact on the negotiation process not only in the process of language communication, but also in the process of non-verbal communication. Cultural differences will lead to different countries or regions in the body language of negotiations, the use of action language significantly different,or even the same language of action is diametrically opposed tothe transfer of information. For example, the vast majority of countries are in favor of nod his head for agree. But in India,Nepal and other countries that are certainly shaking his head,that is, shaking his head and smiling, that is positive meaning,some people just do it diagonally on the rise is still a good way,some people are a population frequency said "You are right! You are right!" but a continuously shaking his head,often make others do not know its true psychological and full of doubt. But negotiators shape, movement, language, awareness and use of the differences, also create an obstacle for the negotiations in communication.Cultural differences also can lead to the negotiators of the differences in communication. People of different cultures have their preferences and habits of communication and cross-cultural negotiations in the negotiating parties often belong to different cultures, have their own customary means of communication. Accustomed to different means of communication between the parties to conduct a more depth in communication, often cause a wide range of issues. From countries with a high culture of the negotiators and those from countries with low culture of the negotiators may be in different ways of expression during the negotiation process. From countries with a high culture of the negotiators may be chosen euphemism,indirect ways to express their meaning. While from low culture of the negotiators preference for using oral expression to negotiate,direct or receive a clear message,straightforward means to express themselves. These two negotiators from different cultures during the negotiations,the party think the other side is often too rough,while the other may think that the other side lack of good faith in negotiations, or misunderstanding the silence ofeach other's conditions for its approval.2.2 the negotiation styleThe negotiation style is the main bearing and the attitude which displays in the negotiations activities. the style of negotiations in the course of negotiators’ behavior, conduct and control of the negotiation process of the method and means. Negotiators negotiations Style with a deep cultural stigma. Culture not only determines the Ethics Code of Ethics for negotiators,but also affects the way of thinking negotiators’ behavior and personality,so that make the negotiators of different cultural backgrounds form a very different style of negotiation. Negotiating style of the negotiation process for the negotiations between the two sides approach the relationship,contacts, and even the structure of the negotiations has a direct impact.Adhere to cultural differences,negotiating styles can be divided into two types: the negotiation style of Oriental and Western style negotiations. Oriental style is based on negotiations as the background of oriental culture of Asian countries negotiation styles,with Japan,South Korea for a typical representative:Japanese business men are conservative,attention to status-oriented,credit and the initial cooperation,co-dependent relationship between stress and good at negotiating. Japanese attached great importance to the negotiations in the transaction to establish harmonious interpersonal relationships. If there had been contacts with Japanese,before the negotiations should be recall the past exchanges and friendship between the two sides,which will be beneficial to the next negotiations. They did not support and habit the direct, purelycommercial activities. If it is the first time to establish trade relations with Japanese, the party responsible for higher status in charge visits in opposite party enterprise at the same level status person in charge is extremely important,it attached great importance to Japanese companies and the trading relationship with you. When negotiations with Japan,it’s the best to send staff rank and status at high-level than the other side. This will facilitate the conduct of the talks. It should also be noted that Japanese women's status in society is lower,generally they not allowed to participate in the operation and management of large companies activities,the Japanese are also in a number of important occasions of non-female. Therefore, when encountered formal negotiations generally not appropriate to allow women to participate in, or else they may be skeptical, and even expressed dissatisfaction.Korean character stubborn, often stuck to their own views in the negotiations and will not easily compromise. In this case we must grasp the strategy, it is necessary to adhere to argue,but also common sense to master a certain sense of propriety,and sometimes also need to be patient. On the other hand,South Korea in the negotiations seldom to express the views directly, often need the other side to try to figure out, in order to accurately understand the meaning of each other,South Korea may ask the same question repeatedly,so that when making decisions to ensure the correctness. And South Korea signed a contract does not mean that their success will not be changed, for other reasons they would seek to amend or re-start negotiations with you.Western-type style of negotiation is based on Western culture of Europe and the United States as the background styleof negotiations. The main representatives are the United States and United Kingdom.Americans often talk about "Business is Business" (business to the business) means doing business need to not recognize one's own closest relatives, insist on the principle of things not for people. "Time is money","money is everything" is the unswerving credo of American. Their business activities is often straightforward,be anxious for success,business came straight to the point, they always picking up the phone to talk,sit down and get straight to the point,They calculate the progress by the hour and the number of days, their opponents often feel pressure from them. American businessmen do not like the use an agent or participate in negotiations with the consultant,give others the impression that they can say on behalf of the company. They like to sit down to do business immediately. In addition,the United States businessmen attached great importance to economic benefits, they have a slang called: "Bang for Buck", that is, with minimum capital investment to obtain the greatest benefit.British merchants engaged in commercial activities pay more attention to informal traders than other countries in the world,but also more conservative. Even today, the world has entered the electronic information age, in the UK by telephone to talk about business is unacceptable. British businessmen are more willing to make full preparations in advance, and then face-to-face talks. As long as they do not believe that the details of a settlement will not solve, they will never sign, all must have to do as rule. As a result of the British very great importance to the position, the title is also very important to them. Therefore,the selection status of the person as a broker of highly influentialbusiness,political forces and the role of trade unions in the business also can not be neglected.Of course,it also must pay attention to the actual negotiations process, although the same cultural background of the negotiators, the talks there was a clear difference, but subject to sub-culture,as well as other factors,the same cultural background of individual negotiators, the negotiations style can be very different.2.3 Cultural valuesCultural values is measure the consequences of people's behavior and standards. They affecting the way of people understanding the problems and will give rise to a strong emotional impact. In different cultures,values will be very different. Culture in a very appropriate behavior in another culture may be seen as immoral. For example,Americans believe that nepotism is immoral, however it as an obligation at the majority of Latin American culture. Therefore,the Understanding of a certain society in popular as well as these ideas in the personal behavior the degree which respects is very important. Our discussions here will focus on those activities is essential to understand the socio-economic values,more specifically,is these for promote the cross-cultural communicative competence and the values is worth noting.2.3.1 EthicsChina has heavier ethics. "Acquaintance" and "relationship" has its own special meaning and significance, once the relations have been established,the two sides have become acquaintances or friends, and generous concessions to help the situation appear, and the degree of trust and tolerance will be improved,so the Chinese people have more oral agreement.Americans is not the case,they do not pay attention to cultivating the feelings of both sides, and attempts to separate business and friendship. To deal with the problem, often used the legal means, lawyers come forward to solve the problem is common,it is flexible and not rigid,we should clearly recognize this point. However,once sign the contract,they are very much focused on the legal contract, the performance of the contract is higher. The Chinese delegation to the West,maybe a long time no one could entertain,and this misunderstanding of the people are not interested in their visit; Europeans come to China, No matter what they do may find that there are people who accompanied,and this misunderstanding of the people lack of trust in them. Of foreign visitors, a senior care too much, not to mention dinner, often mistakenly believe that this expressed his company's products or have a preference, this in fact is the Chinese hospitality, This can lead to subsequent disappointment, and even complain.2.3.2group awarenessIn the course of the Chinese and Western cultural traditions and different cultural values, on the negotiations issues tend to have a confrontation or misunderstanding. China's national character has a very remarkable phenomenon, that is Settles on the face or the dignity. At the negotiating table, if make a choice from "decent" and "interest", both the Chinese people will often choose to "decent." Why do the Chinese people want to save face at all costs? Because of the ideological core of Chinese culture is a group consciousness. In accordance with the sense that each one is not a separate person,but living in a certain social relations, and no face will not the face of others, there is no face on the people and will not be able to live in the social andgroup life,and may even be abandoned by society and the groups. But not like Westerners,they value the interests of negotiations,they will not hesitate to choose interest from "decent" and "interest" of the two. Chinese people regarding negotiations result whether can bring honor for their face, looks extremely important,as well as some Western negotiators in their works cautioned China in the talks, we must note that use of China's national character. It is clear that only a correct understanding and properly grasp the existence of Chinese and Western differences in national character, can effectively help us in a timely manner to correct our own shortcomings and strengthen our own advantages and use of other's shortcomings to collapse of other's strengths.2.3.3 the concept of collectiveChina's concept of collective a stronger emphasis on collective responsibility,Therefore the negotiations pattern basically is the collective, but to make the final decisions are a decisive one, and even the decisive one simply has not entered the stage. This is known as the cultural experts of "high from the right to culture",in the event of difficult issues more complicated, the negotiators on the difficult decisions; and the Western culture of Jurists which was referred to as "low from the right to culture",on the surface is one or two people out,negotiators have been given the appropriate permissions,or assisted in its decision-making think-tank,which in the negotiations,the sole responsibility of the negotiations were heavier, higher and more flexible.2.3.4 the concept of timeConcept of time and how it decided the people's action plan for international business negotiations has a broad impact of theinvisible. The daily negotiations behavior manifests observes the difference aspect of time may be is the most obvious results of the performance. Jewish businessmen attached great importance of time. They always believe that time is not money, time and goods, is the capital to make money. Money can borrow, but time can not be borrowed,the time is more valuable than money. A wealthy Jewish income of 200,000 US dollars monthly have been considered such an account: his daily wage is 8 1000 U.S dollars,then about 17 U.S. dollars per minute. If he had been disturbed and waste 5 minutes, then is the equivalent of stolen 85 U.S. dollars in cash. Strong concept of time improved the efficiency of the Jews, they are often at work in seconds and every second counts. On the Jewish people, never appear leave early,late,or to stall for time and so on. In the business activities of the Jews "Uninvited guest" is almost as the same as the “unwelcome person”,because uninvited guests will disrupt the timing of the original, and waste everybody's time. For the time extremely mean of the Jewish,in the time to discuss the concept of time is stronger. Before Jews in the negotiations, the time must have been agreement. They agreed not only in a certain period of a day,but also appointment "from the starting points to a few minutes to talk about." During the meeting, in addition to polite greetings outside, the Jews immediately to discuss business, this is have good manners and good performance, at the same time that mean respect of each other.3. how to deal with the cultural differences on international business negotiationsOnly recognize and accommodate cultural differences can take the whole process of negotiations in response to。
商务英语专业毕业论文范文精选随着全球经济一体化的发展,商务英语在当今社会日益重要,因此各高校都纷纷开设商务英语专业。
下面是店铺为大家整理的商务英语专业毕业论文,供大家参考。
商务英语专业毕业论文篇一:《商务英语写作能力培养思考》[摘要]商务英语写作能力是对外贸易活动中一项非常重要的能力,走访企业和问卷调查表明用人单位对商务英语专业毕业生的写作能力满意度并不高。
从校企合作模式角度来探讨如何更好地培养商务英语专业人才,以期为高校商务英语专业人才培养提供一定的借鉴意义。
[关键词]商务英语写作能力;人才培养模式;问卷调查及走访随着中国与世界各国的经济贸易往来日趋频繁,企业需要大量既掌握国际贸易商务知识与技能,又具有扎实的语言基本功和跨文化交际与沟通能力的复合型英语人才。
商务英语写作能力则成为国际贸易企业相互沟通、促进业务开展、顺利达成交易、建立友好合作关系等贸易活动的重要桥梁。
作为国际电子商务有效沟通的重要途径之一,商务英语写作能力在国际贸易中起着非常重要作用。
明确、清晰、积极、有人情味、有说服力电子商务邮件和沟通是有效的润滑剂,能够帮助克服文化障碍,是英语核心能力之一。
因此,商务英语写作能力对外贸从业人员尤为重要。
笔者以南京市100家中对外贸易企业作为研究对象,通过问卷调查和企业走访,发现目前的用人单位对新进人才的商务英语写作能力满意度并不高,本研究试图从校企合作视角探讨商务英语写作能力培养的有效模式。
一、现状及其问题商务英语写作能力包括一般贸易信函、贸易流程信函、商务社交信函、公司内部信函、及求职任职信函。
[1]89参考目前的本科及高职院校的商务英语专业人才培养方案以及一些学者的研究[2]34-41[3]30-34,问卷精选了与目前高校开设的商务英语课程内容相关度极高的8种商务写作知识与技能,下表是用人单位对这8种商务英语写作知识与技能满意度的评价。
表1企业对毕业生“商务写作知识与技能”的满意度(单位%)表1表明用人单位对商务英语专业从业人员的商务英语写作知识与能力的总体满意度不高,除了收发英文电子邮件以外,其他7种技能满意率都较低。
商务英语毕业论文篇一:商务英语毕业论文毕业论文论文题目:商务英语函电的文本特征学生班级:外语系商务英语班学生姓名:指导教师:2021 年 4 月 20 日诚信声明本人郑重声明:本人所呈交的毕业论文《商务英语函电的文本特征》是在方教师的指导下,根据任务书的要求,独立撰写的。
本论文中所引用的其他个人或集体已发表的文字和研究成果,或为获得教育机构的学位或证书所使用过的材料,均已明确注明。
凡为本文的撰写所提供的各种形式的帮助,本人在致谢中已经明确表达了谢意。
本人完全意识到本声明的法律结果。
毕业论文作者签名:2021年4 月 20日目录一、摘要 (4)二、关键词 (4)三、前言 (5)四、商务英语函电的文本特征 (6)1. 商务英语函电的语言特征 (6)1.1商务英语函电的词汇特征 (7)1.2商务英语函电的句型特征 (7)五、参考文献 (8)六、致谢 (9)摘要商务英语函电是日后与客户建立往来业务关系的一种书面交际语言,其意义是为了成一笔交易,建立贸易关系。
我作为商务英语专业的学生,选此题的目的一是它与专业相关,二是我想从事外贸跟单、外贸业务等工作,能写出优秀的商务英语函电是开发客户,拿到定单和业绩的基础,所以写好商务英语函电这篇论文可以整理如何写商务英语函电的方法技巧对日后的写作水平是很有作用的。
它的主要研究内容包括语言特点、词汇特征、句法特征及结语。
语言特点的范围包括:其行文通常严格遵守原则是礼貌、体谅、完整、清楚、简洁、具体、正确。
词汇特征有正式词汇、专业术语、缩略词汇,一词多义等等。
句法特征的主要句型有复合句、并列句与被动句。
要写好商务英语函电常常会遇到语言生硬、书面化、句式单一,用词枯燥等问题,然而平时注重单词量的积累,多看英文杂志,多练口语,多跟外国人交流是解决这些问题的有效方法。
关键词:语言特征,词汇特征和句法特征。
前言英文写作体现了一个人英文水平,最主要的是英文写作能力。
然而外贸函电不仅仅再现地是书写能力,还有语言表达技巧,交流技巧。
那么论文呢?则体现了对相关专业知识的掌握程度,对知识的整理。
我写的这篇论文一是为了梳理自己学到的函电知识,二是为了给日后的工作打下坚实的写作基础,三是为了顺利地毕业,它是我大学的最后一门功课,是我学习的机会。
说到这,请老师耐心地看完我的论文设计。
商务英语函电是国际商务往来中非常受欢迎的一种联系方式,因为它提供了信息传递长久的记录。
这种交流方式由各种各样的体裁组成。
它们包括信函、备忘录、报道、说明书、通知、会议日程等等。
就商务英语函电的内容而言,它涉及到对外贸易实务的各个环节,主要包括:建立贸易关系;询价及回复;报价、推销信。
报盘及还盘;订单、接受和回绝;售货确认书及购货合同;支付;包装;装运与保险;申诉索赔和理陪;资信调查;促销;代理和商业合同等等。
商务英语函电主要应用于外贸公司之间和公司与个人之间。
它们主要涉及到商业事务并且本质上信息的传递是以商务为目的,外贸商务英语函电是商务活动取得成功的关键。
它们在公司与外界联系中扮演着重要的角色。
本文从其语言特点、词汇特征和句法特征入手,分析商务英语函电的文本特征。
篇二:商务英语毕业论文On the Differences and Influences ofChinese and Western Business TableManners(初稿)提纲(目录)一前言-------------------------------------------------------------1 二学习中西方餐桌礼仪差异的重要性--------------------- 2三典型的中西方餐桌礼仪------------------------------------1 典型中国餐桌礼仪2 典型西方餐桌礼仪四中西方餐桌礼仪的典型差异及主要原因分析---------1 待客方式2 座次安排3餐具五商务餐桌礼仪在商务活动中的影响 --------------------1 谈判氛围轻松2 提高谈判成功率同时加深友谊3有利于将来的发展六结语-------------------------------------------------------------- 七致谢--------------------------------------------------------------3 3 6 7 8ContentsⅠIntroduction---------------------------------------------------------1Ⅱ. The importance of learning about the differences of Chine se and Western table manners--------------------------------------------2 Ⅲ. Typical table manners of China and we stern countries----31. Chinese Table Manners2. Western table mannersⅣ. The reasons for major differences of table manne rs in China andWesterncountries---------------------------------------------------31. The ways of hospitality2. Seating arrangements3. The tablewareⅤ. The influences on business activities-------------------------61. Helpful to create relaxed atmosphere2. Helpful to guarantee the success of business activities and deepen thefriendship3. Beneficial for the future developmentⅥ. Theend-------------------------------------------------------------7 Ⅶ.Thanks--------------------------------------------------------------8 On the Differences and Influences of Chinese and Western Business Table Manners浅谈中西商务餐桌礼仪文化差异及影响摘要:随着中西交往不断深入与发展,餐桌礼仪逐渐成为交往的重要影响因素。
商务餐桌礼仪能够反映一个人的行为素养,尤其对于国际间的商务餐会,保持良好的商务餐桌礼仪能够给对方留下更好的印象,从而提升协议达成的可能性。
本文通过列举中国餐桌礼仪与西方餐桌礼仪一些典型案例,分析中西餐桌礼仪主要差异,进一步探讨了差异所产生的原因,指出商务餐桌礼仪在商务活动中的重要影响。
关键词:商务餐桌礼仪差异商务活动影响Abstract: With the development of international trade, the different table manners in different countries play a very important role oncommunications. Business table manners can reflect a person s behavior literacy. It’s very important to maintain good business etiquette to leave a better impression, so as to enhance the possibility of signing an agreement, especially for the international business dinner. This article discusses about the relationship between table manners and business activities expose the major differences and reasons for these differences. And it analyses the influences of the table manners on the business activities.Key words: Business table mannersdifferencescommercial activityinfluences1. IntroductionAlong with the increase of the exchanges between China and foreign countries, to learn about the differences and reasons of table manners is very important for the businessmen. Because table manners can reflect your personal quality to a largedegree. The ancient word says that bread is the staff of life. But today, eating is no longer serves to solve the problems of hunger. In the face of a wide variety of dishes and national flavor, diet has become a kind of fashion and the pursuit of the high quality life. More and more people gather in the table talking and laughing. Therefore, graceful table behaviors bring not only others’ praise, but also a key to the door of success.China is a country of manners with a long history; western countries have also formed unique table manners. Because table manners reflect the national culture, to understand these table manners and be able to behave decently and naturally are helpful to communications, which at the same time also improve the possibility of being successful in business activities. Therefore, in the process of globalization, it is veryimportant to study the differences of table manners between China and western countries.2. The importance of learning about the differences of Chinese and Western table mannersSince the reform and opening up in China, it has promoted the growth of the national economy. And with the development of the Chinese economy, Chinese and Western economic exchanges also contribute to the cultural communication. Business table manners occupies a very important position and is also become indispensable for the business activities. To learn about these differences has been decisive to promote the communications and businesses.Dinning is not only physical needs nowadays, but also one of the most important social experiences. Therefore, to master some necessary knowledge and skills of business table manners has been a particularly important thing. So businessmen are supposed to master some basic etiquette knowledge no matter they are the hosts or guests, in order to avoid some unpleasant things and promote business cooperation and future development.篇三:商务英语专业毕业论文范文AbstractWith the establishment of student-centered teaching concept, independent learning has been a hot topic in the field of educational psychology research at home and abroad. However in China, owing to the impact of traditional teaching pattern, teacher neglect learners’ status as the main role in language learning. In modern English teaching concept, students’ independent learning competence is the key to improving English level. education. The investigation shows that the students’ independent learning ability is at medium level. In detail, most of students’instrumental motivation is stronger than integrative motivation; they hold positive learning belief but seldom know the teacher’s aims and requirements; they have clear learning goals and plans but seldom carry them out; In addition, they lack knowledge of learning strategies, self-monitoring and self-assessment, and they make little use of learning resources. The author tries to analyze the possible reasons and proposes some appropriate suggestions to promote learners’ autonomy.Key words: English major freshmen; Independent learning; Improve English Level.摘要随着以学生为中心的教学观的确立,自主学习成为国内外教育心理学研究的热点。